Mind Your Wedding Business Podcast

You might not be selling sneakers or makeup, but if you’re in the wedding industry, you are in the business of selling. And if you're not thinking like a retailer, you're missing out.In this episode of Mind Your Wedding Business, Margaux Fraise of Harmony Creative Studio and the Wedding Summit Series joins Kevin to break down how retail strategies can be a game-changer for event professionals. With a background in corporate retail consulting and more than a decade as a wedding planner and educator, Margaux shares surprising ways that buying psychology, consumer behavior, and visual merchandising can apply directly to weddings.From understanding your ideal client to leveling up your pricing strategy, this episode is packed with lightbulb moments and practical tips to help you stop winging it and start selling smarter.Highlights:How Margaux's career in retail led to her success in weddingsWhat "prime placement" in grocery stores can teach you about venue layoutsWhy understanding the difference between point of sale vs. point of purchase is essentialThe retail psychology behind perceived value and why "sales" workWhat the “nose-down effect” is and how it can boost your marketing imagesWhy storytelling sells—and how to tell your brand story with purposeThe hidden power of color theory in influencing client behaviorCommon data wedding pros don’t track—but absolutely shouldWhy luxury doesn’t have to mean black-and-white design (and what to do instead)How to build irresistible packages that reflect retail-style pricing strategiesWhether you're a planner, photographer, DJ, or florist, this episode will give you a fresh lens on selling your services and help you create a more sustainable and scalable business.Connect with Margaux: Join the Wedding Summit Series Facebook Group, where all the live camp sessions will happen! You can find all the details here. Website ~ Wedding Summit SeriesWebsite ~ Harmony Creative StudioInstagram ~ Harmony Creative StudioInstagram ~ Wedding Summit Series LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Today’s couples are more distracted than ever, and if your inquiry responses, social media messages, or sales pitches sound like everyone else’s, you’re probably being ignored.In this episode of Mind Your Wedding Business, Ian Ramirez of Venue Help Desk and Madera Estates joins Kevin to explore what he calls “The Great Ignore,” a phenomenon driven by digital overwhelm, inbox fatigue, and modern buying behavior. Together, they unpack what today’s couples are really looking for, and why your messaging, follow-up, and sales process need to evolve.From text-based communication and email subject lines to in-person tour tips and how to avoid sounding like a pushy salesperson, this conversation is packed with real-world strategies to help you break through the noise and actually book the clients who are ghosting everyone else.Highlights:What “The Great Ignore” is and how it’s affecting wedding prosWhy persistence without differentiation leads to getting tuned outHow to craft email subject lines that actually get openedThe case for texting leads and how to set smart boundariesTips for using video in your sales follow-up to stand out instantlyHow to “read the room” during venue tours and client meetingsWhy Gen Z hates sales pressure and how to shift from pitch to guideHow to build long-term lead nurture that converts months laterCreative ways to borrow smart sales strategies from other industriesWhether you’re a venue, planner, or any wedding pro, this episode will help you modernize your communication and become the kind of pro today’s couples want to work with.Connect with Ian: Website ~ Venue Help DeskWebsite ~ Madera Estates Instagram ~ Venue Help Desk Instagram ~ Madera EstatesLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTok

Ever feel like your contract is missing… something? You’re not alone.This week, Kevin sits down with Leah Weinberg of Weinberg Legal — an attorney, author, and former wedding planner who knows the event industry from both sides. After a decade running Color Pop Events in NYC, Leah returned to law in 2023 to offer legal counsel to wedding pros and creative entrepreneurs who want more peace of mind in their businesses.Together, Kevin and Leah dive into the must-have clauses, common mistakes, and biggest myths surrounding client service agreements. From confusing cancellation policies to copy-pasted templates gone wrong, this episode is a must-listen for any wedding pro who wants to feel more confident, protected, and prepared for whatever comes your way.They unpack what really makes a strong client contract, how to avoid “Frankensteining” your agreements, and why force majeure still matters (even post-COVID). Leah also shares real examples of vendor-specific pitfalls — like planners getting blamed for budgets or photographers dealing with aesthetic disputes — and how to get ahead of them with clear, smart language in your contracts.Highlights:Legal must-haves for any client service agreementWhy ChatGPT shouldn’t write your contractHow to protect yourself from burnout with better boundariesWhy your contract needs a clear scope of servicesThe truth about cancellation clauses, addendums, and payment disputesHow often you really need to review your contractThe difference between a good template and a bad one (and how to tell)Whether you’re just starting out or have years of experience, this episode will help you rethink your contract — not as a formality, but as a powerful tool for building a sustainable business.Love what you heard? Don’t forget to subscribe, leave a review, and share this episode with your fellow creative partners! Every download helps us keep these conversations going.Connect with Leah: Website Instagram LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYoutubeTikTok

Ever wondered why some creative partners command attention the moment they walk into a room, while others fade into the background? It might not be about what they say... but what they wear.This week, Kevin sits down with wardrobe stylist Kati Kons of A Portrait of a Girl on Fire, a Washington, DC–based fashion expert serving the wedding industry with a unique and inclusive approach. Specializing in nontraditional wedding attire for queer folks, and styling everyone from nearlyweds to guests to creative partners, Kati helps people feel confident and aligned with their identity and brand.Together, Kevin and Kati dig into what it really means to “dress the part” in the wedding world. Spoiler: it’s not about black-tie gowns or stuffy suits. It’s about showing up in a way that reflects your values, your personality, and the clients you want to attract. Whether you're working a wedding, attending a styled shoot, or mingling at a networking mixer, how you dress is part of your first impression, and it can either build credibility or create confusion.They unpack how style affects perception, why authenticity always wins, and how to navigate personal expression. Kati also shares practical tips for building a versatile, brand-aligned wardrobe without breaking the bank, and how to feel more like you in a world that often expects a uniform.Highlights:Why your personal style is a branding tool How to dress for the clients and events you wantTips for finding confidence in your clothing What not to wear to networking events (and what to wear instead)How your wardrobe affects trust, credibility, and bookingsThe psychology of “dressing the part” and why it worksIf you’ve ever struggled with what to wear as a creative partner, felt pressure to dress a certain way, or wanted to feel more authentic in your professional wardrobe, this episode is for you.Love what you heard? Don’t forget to subscribe, leave a review, and share this episode with your fellow creative partners! Every download helps us keep these conversations going.Connect with Kati:WebsiteInstagram TikTokPinterestConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Wondering why you’re not booking the clients you really want? It might have more to do with what you're showing than what you're saying.This week, Kevin sits down with wedding photographer and health coach Julian Ribinik to discuss the silent business killers: misaligned branding and outdated work. Julian’s been in the wedding industry for over 17 years, and he’s seen it all—from vendors stuck in a booking rut to others wondering why they’re not getting the luxury weddings they dream about.Julian shares why so many wedding pros hit a ceiling they can’t seem to break, even after years of experience. Spoiler alert: It’s not the algorithm, the economy, or that one “bad year.” It’s about how you’re showing up — and what kind of work you’re putting out into the world.We dig into the disconnect between what vendors post and the clients they want to attract, how styled shoots can backfire, and why real proof of performance matters more than ever. Plus, Julian breaks down what it actually takes to break into higher-end markets — from relationship building to reception lighting skills.If you've ever found yourself frustrated by a slow season, stagnant rates, or clients who just don’t “get” you, this episode will give you the reset you didn’t know you needed.Highlights:Why your Instagram grid might be costing you dream clientsThe difference between looking busy and actually being bookedWhy styled shoots don’t prove you can handle a real weddingHow to align your portfolio with the kind of work you wantThe power of industry relationships (and how to build them without being salesy)What not to say at networking eventsHow Julian built a referral-based business through trust, not tacticsIf this episode had you nodding your head (or taking notes), we’d love for you to leave a review, subscribe on Apple Podcasts or YouTube, and share it with a fellow wedding pro. Your support helps us keep these real conversations going!Connect with Julian:Website InstagramLinkedIn FacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Feeling stretched too thin running your wedding business? Hiring a virtual assistant might be the game-changer you need — but only if you do it right.If you've ever felt like you're drowning in endless admin work instead of focusing on what you love, you're not alone. I sat down with Ariana Teachey, a seasoned virtual assistant who specializes in helping wedding professionals like us get out of the weeds and back into our creative flow.Ariana brings years of experience in the wedding industry — from PR to venue management — and now uses that insider knowledge to help wedding pros stay organized, streamline operations, and actually enjoy their businesses again. She shared some real talk about when you know it's time to hire help, what tasks a VA can take off your plate, and why building trust with the right assistant is critical.We also dug into the differences between hiring a VA versus bringing on a full-time employee, what onboarding looks like, and how the right systems (like SOPs and project management tools) make the relationship so much smoother. Plus, Ariana offered some smart insights on how to evaluate your business needs before making the leap.If you've been thinking about hiring support but weren't sure where to start — or worried about handing over control — this conversation will give you a ton of clarity. Ariana's approach is all about creating partnerships that feel easy, supportive, and aligned.Highlights:How Ariana’s wedding industry background helps her serve wedding pros better.Signs it’s time to hire a virtual assistant (and why it’s NOT when you're drowning).Key tasks a VA can take off your plate so you can stay focused on growth.The difference between an employee and a contracted VA.Why strong communication and clear SOPs make or break the working relationship.What to look for when hiring a VA (and red flags to avoid).If you found this episode helpful, it would mean so much if you'd leave a rating, review on Apple Podcasts or Youtube and share it with a friend in the wedding industry! Your feedback keeps the conversation going — and helps us bring you more real-world tips and insights.Connect with Ariana:WebsiteInstagramFacebook Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you speaking your ideal client’s language—or just shouting into the void? This conversation with Terrica will make you rethink how you're marketing and who you're really serving.I got to talk with the always-incredible Terrica, and let me tell you—this episode is packed with clarity, humor, and those hard truths we all need to hear. Terrica brings two decades of experience, not just planning and designing weddings on the Georgia coast, but helping other pros sharpen their strategy and stay sane in a wild industry.We dive into what actually defines an ideal client—and it’s not always about a big budget. From understanding market demand to reevaluating your systems seasonally, Terrica breaks down how to align your business with who you really want to work with. She also shares why your brand voice might be attracting the wrong clients—and how to course correct.If you've been second-guessing your pricing, struggling with client mismatches, or just trying to figure out why your calendar is full but your bank account isn’t, this episode is your reset.Highlights:Why ideal clients aren’t just about budget—they’re about connection or creativity.The difference between your local market and your true client base.What happens when your systems don’t match your audience.Why “luxury” is more than a buzzword—it’s about consistency.The case for reevaluating your ideal client every season.How your messaging could be repelling the people you actually want to work with.If this episode gave you a new perspective, let us know! Subscribe, leave a rating and review on Apple Podcasts, and share it with someone else navigating the wedding business. We’d love to hear what resonated most—drop a comment or tag us on Instagram!Connect with Terrica:WebsiteInstagramFacebookLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Feeling overwhelmed with everything on your plate? Sarah Roshan shares how surviving cancer, running a business, and raising a family taught her the power of systems, boundaries, and intentional time management.As a wedding pro, there’s no shortage of things competing for my attention—emails, client meetings, family time, editing, travel, and the list goes on. That’s why I invited my friend Sarah Roshan to talk about something we all need help with: time management. Sarah’s not only an incredible wedding photographer—she also runs the Emerge Event Collective and somehow still manages to ski with her family on Mondays. If you’ve ever wondered how someone “does it all,” this episode is for you.Sarah opens up about how a cancer diagnosis forced her to re-evaluate how she was spending her time—and how burnout nearly took her out of the game entirely. She shares how she rebuilt her business with systems, automation, and solid boundaries, and how that has helped her take better care of herself and her family without compromising her business growth.We also dive into the real-life messiness of juggling work and parenting. From outsourcing editing to her go-to time-blocking techniques, Sarah gets honest about what works (and what doesn’t) when you’re trying to keep multiple plates spinning. Spoiler: it’s not about being perfect—it’s about planning ahead, forgiving yourself, and making room for life.We even talk tech! Sarah shares how she uses tools like ChatGPT to save time and how she prioritizes systems that give her more mental space. If you’re constantly asking “How do they manage it all?” this conversation pulls back the curtain.And yes—if you’re feeling stretched thin, this episode is your permission slip to reset and create better systems for your sanity.If this episode gave you a new perspective on time management or made you rethink how you’re spending your hours, I’d love to hear from you! Please leave a rating and review on Apple Podcasts. Share this with a fellow wedding pro, and don’t forget to subscribe so you never miss a future episode. Your feedback keeps this podcast going strong!Connect with Sarah:WebsiteInstagramFacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Attending networking events but not seeing results? It’s not just about showing up—it’s about showing up the right way. Mark Addington shares how to make real connections that actually grow your business.One of the biggest mistakes people make is thinking that joining an association or attending a single event will instantly bring in business. But relationships take time. The wedding pros who consistently show up, contribute, and support others are the ones who get referrals and long-term partnerships. It’s not about handing out business cards—it’s about making real connections that lead to genuine opportunities.This is exactly what Mark Addington of Mark Addington Events learned when he started networking. His journey from DJ to industry leader happened not by chance, but through the connections he built and the way he showed up in his community. In this conversation, we talk about the real value of networking, how to find the right associations, and what it actually takes to see results.The secret? It’s not just about who you know, but who knows you and trusts you. The best way to build that trust is by being present, reliable, and involved. If you’ve been frustrated with networking, it might not be the events—it might be the approach. The key is to give before you expect to get, and when you do, the right connections will start to open doors for you.Episode Highlights:Mark Addington’s journey from DJ to industry leader.Why simply attending networking events won’t bring you business.The real timeline for seeing results from networking.How to become the person people want to refer.The power of being a connector and why it works.Why getting involved in associations is a game-changer.Mistakes that make people forget about you after an event.Connect with Mark:WebsiteFacebookInstagram Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Ever wonder what it takes to be a great podcast guest? It’s more than just showing up and talking! Learn the insider secrets to pitching, preparing, and delivering a killer interview that gets you invited back.Podcasting isn’t just about hitting record—it’s about engaging, connecting, and making an impact. If you've ever thought about being a guest on a podcast to share your expertise, you need to understand the key elements that make a guest truly stand out. It's not just about what you say, but how you say it, how you prepare, and how you follow up.From crafting the perfect pitch to nailing the interview, my guest today, Leah Haslage, shares exactly what hosts are looking for in their ideal guests. As the producer and host of Bridechilla and a senior producer at Evergreen Podcasts, Leah knows firsthand what makes a guest worth listening to—and what mistakes will get you passed over.We break down everything from the importance of listening to past episodes before pitching, to why one-word answers are a major no-go. Plus, we dive into the tech essentials every guest should know, like how your mic setup and internet connection can make or break the recording.Beyond the interview itself, we also discuss what happens after you record. Sharing the episode, engaging with the audience, and repurposing your podcast appearance can amplify your visibility and even lead to more opportunities. If you’re serious about using podcasting to elevate your brand, this episode is a must-listen!Episode Highlights:Why a personalized pitch is key—and how to avoid the biggest mistakes when reaching outThe #1 thing that makes hosts instantly not want to invite you backTech essentials: what mic to use, why headphones matter, and the worst recording mistakes to avoidHow to keep the conversation flowing naturally (and avoid sounding scripted)The power of sharing and repurposing your episode to maximize visibilityWhy being a great guest leads to more opportunities—and how to leverage themI want to hear from you! If you found this episode helpful, let me know—leave a review on Apple podcasts, share it with your network, and tag me on social media. Your feedback helps the show grow, and I appreciate every rating, review, and share!Connect with Leah:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you using technology to its full potential in your event business? Or are you letting outdated habits slow you down? It’s time to upgrade your workflow, cut out inefficiencies, and embrace the apps that can streamline your day-to-day operations.Let’s be real—wedding professionals are constantly juggling multiple tasks. From managing client communications to organizing schedules and keeping track of contracts, it’s easy to get overwhelmed. But the right tech can simplify your life, boost your efficiency, and even help you reclaim precious hours each week.I’ve been in this industry long enough to see how technology has completely transformed the way we work. Gone are the days of endless email back-and-forths just to set a meeting, and no more massive binders full of paper contracts! Instead, we now have apps that keep us connected, organized, and in control of our businesses.One of the biggest game-changers? A proper project management system. Whether it’s a notes app for jotting down quick thoughts or a full-scale CRM like Dubsado, having an organized hub for your workflow can save you hours of frustration. And if you’re not regularly cleaning up your apps and updating your tech, you’re probably holding on to digital clutter that slows you down. Trust me, a quick "app cleanse" every couple of months will keep your devices running smoothly and your mind clear.And let’s talk about client communication. If you’re still playing email tag to schedule meetings, it’s time to switch to a scheduling tool like Acuity. It eliminates the back-and-forth and lets clients book meetings at their convenience—while you maintain control over your availability.Even payroll and staff management have become easier thanks to apps like When I Work, which lets your team clock in and out digitally. No more messy spreadsheets or time-consuming manual calculations! And for those of us who travel for work, a trip-planning app like TripIt is an absolute lifesaver.At the end of the day, leveraging the right technology isn’t about replacing human connection—it’s about making space for more of it. The less time you spend on administrative chaos, the more time you have to focus on what truly matters: delivering incredible events and experiences for your clients.Highlights:Why every event pro needs to regularly clean up unused apps and update their techThe must-have apps for managing tasks, client communication, and contractsHow a CRM like Dubsado can save you up to 10 hours a weekThe power of scheduling tools like Acuity to set boundaries and streamline bookingsUsing When I Work for seamless team management and payroll processingTravel smarter with TripIt, an app that keeps all your trip details in one placeWe want to hear from you! What are your go-to apps for running your wedding business? Drop a comment, share your favorites, and don’t forget to leave us a rating and review. Your feedback helps us keep bringing you valuable content. Until next time, keep innovating and making wedding magic happen!Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Struggling to uncover the secret to landing a spot on a venue’s preferred vendor list? In this episode, Maggie from The Lighthouse at Glen Cove Marina shares expert tips on how vendors can stand out, build trust, and secure their place among the best!As a vendor, landing a spot on a venue's preferred vendor list is a huge milestone, but it’s not just about offering great services—there’s more to it. Maggie explains that venues seek vendors who embody professionalism, reliability, and the ability to deliver a seamless guest experience. Preferred lists are curated through trust, built over time by vendors who consistently exceed expectations. Maggie emphasizes that it’s about more than just checking boxes for insurance and certifications; it’s about how well you collaborate with the venue, adapt to last-minute changes, and represent their brand to clients and guests. Maggie explains that venues rely on vendors who follow their rules and genuinely care about upholding the property’s reputation. By fostering relationships through consistent performance, communication, and professionalism, vendors can demonstrate their value and stay top-of-mind for future referrals. Preferred vendor lists, as Maggie highlights, are about teamwork, and vendors who understand this thrive in the long run.Highlights:How venues assess and build their preferred vendor listsKey attributes venues look for: reliability, professionalism, and adaptabilityImportance of certifications, insurance, and following venue policiesBuilding trust through strong communication and collaborationWhy relationships matter: staying top-of-mind for venue referralsThe role of preferred vendors in representing a venue’s brandWe’d love to hear your thoughts! Share your feedback, leave a review, and help us reach more listeners by subscribing and sharing this episode.Get in Touch with Maggie:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you leveraging your online presence to its fullest potential? Adrienna McDermott of Ava and the Bee shares her expert insights on how blogging, Pinterest, and an updated website can elevate your wedding business to the next level. Plus, discover how Reddit can help you understand your audience better.As wedding professionals, staying ahead in the digital landscape is key to maintaining a competitive edge. Adrienna explains how the online world is shifting and why wedding businesses need to adapt. A cornerstone of her advice is the importance of keeping your website up to date—it’s your storefront, your first impression, and often the deciding factor for couples researching vendors. She highlights the power of Pinterest as an SEO-driven platform that many vendors still overlook, despite its potential to bring in high-quality traffic.Adrienna also stresses the role of blogging, not just as a way to share pretty photos but as a means to answer couples' most pressing questions and establish yourself as a trusted expert. Beyond traditional platforms, she brings up Reddit—a surprising yet invaluable tool for market research. Couples are turning to Reddit to crowdsource vendor pricing, reviews, and recommendations, making it an ideal place to gain insights into their needs and concerns.From aligning your Instagram and Pinterest strategies to ensuring your website’s message and visuals are consistent, Adrienna breaks down the actionable steps that help wedding pros stand out in a crowded market. Her advice? Dive into these platforms strategically and focus on creating a cohesive online presence that turns clicks into clients.HighlightsThe shift to self-research: Why couples now prioritize online presence over referralsGoogle and SEO: Essential tools for reaching today’s tech-savvy couplesPinterest power: How visual SEO can boost your website trafficThe importance of storytelling through Instagram Stories and ReelsWhy price transparency matters more than ever in 2025How to use Reddit as a market research tool for content ideasDo you have any feedback or questions? Leave a review, rate the episode, and share it with your network! Don’t forget to subscribe for more insights into mastering your wedding business.Connect with  Adrienna:WebsiteInstagramFacebookLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Tired of wasting hours on repetitive tasks? Discover how Chloe Gandal’s automation expertise can streamline your wedding business and save you time.Running a wedding business can be overwhelming, especially when juggling client inquiries, contracts, and scheduling. That’s where Chloe comes in. As a client experience strategist, she specializes in automating processes with tools like Dubsado and HoneyBook, giving wedding pros their time back while enhancing client service. Chloe dives into the inquiry process, helping businesses streamline communication and eliminate wasted hours on back-and-forth emails.Her step-by-step workflows ensure that nothing slips through the cracks, even during the busiest wedding season. From inquiry forms to follow-up emails and offboarding workflows, Chloe’s methods are tailored to each business’s unique needs. She also emphasizes the importance of maintaining a personal touch, even with automation. By customizing templates and adding manual approval steps, Chloe ensures clients feel valued every step of the way.Whether you’re new to CRMs or looking to optimize your current setup, Chloe’s approach makes the transition seamless. Her insights into balancing efficiency with personalization can revolutionize the way you run your wedding business. It’s not just about saving time; it’s about elevating the client experience and growing your brand.Highlights:How to streamline your inquiry process and save hours each weekThe difference between Dubsado and HoneyBook for wedding prosWhy an offboarding workflow enhances the client experienceTips for maintaining a personal touch with automated emailsKey features of CRMs that maximize efficiency and reduce errorsChloe’s top advice for wedding businesses new to automationWe’d love your feedback! Share your thoughts, leave a review, and don’t forget to rate and subscribe. Help us spread the word by sharing this episode with your network!Connect with ChloeWebsiteInstagramConnect with KevinWedding IQFantasy SoundInstagramYoutubeTikTok

Ready to explore the bold and innovative wedding trends taking over 2025? Joined by returning guest Meghan Ely, we dive into the latest in wedding inspiration!As we step into 2025, weddings are becoming more personalized and vibrant than ever. This year, bold color palettes and upscale neon are redefining aesthetics. Returning guest Meghan Ely shares insights on how couples are embracing a playful mix of patterns, textures, and even nostalgic elements like Hong Kong-style wedding photography. The wild florals trend is in full bloom, showcasing arrangements that defy traditional shapes, while caterpillar seating brings a fresh twist to reception layouts. Fashion is equally daring, with embroidered suits stealing the spotlight and wedding party attire taking matching to new heights. Beyond appearances, the focus on guest experience continues to deepen, with creative check-in areas and customized beverage options setting the tone for unforgettable celebrations. Get ready to embrace the chaos and creativity of this year’s wedding trends!Highlights:Vibrant color palettes, including upscale neon and unique pairings.Wild, unstructured floral arrangements redefining decor.Caterpillar seating layouts filling spaces creatively.Embroidered suits adding flair to wedding fashion.Elevated guest check-in areas mimicking concierge services.Nostalgic Hong Kong-style wedding photography making a comeback.We’d love to hear your thoughts on these 2025 wedding trends! Leave us a review, share this episode, and don’t forget to subscribe to stay updated on all things wedding planning.Connect with Meghan Ealy WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Ready for a behind-the-scenes recap of our first year in the podcasting world? From humor-filled conversations to inspiring insights, we’re looking back at it all!As we wrap up 2024, I’m joined by a special guest co-host, August Yocher. August is our brand manager at Fantasy Sound Event Services, and today, she’s stepping in to help me reflect on some of our favorite podcast moments from this year.Our very first episode with my sister (IYKYK), Meghan Ely, set the tone for balancing humor with professionalism. We shared stories about pranks and behind-the-scenes laughter, reminding everyone that a little fun can go a long way in the wedding business. This lighthearted dynamic carried through the year, creating a relatable and engaging experience for listeners.Another standout was Julian Ribinik’s episode on fighting fatigue and stress. His advice resonated deeply, inspiring me to trade iced tea for water—a life-changing shift that’s improved my energy and focus. It’s incredible how one conversation can spark such impactful changes.We also explored profound topics like managing ADHD in the wedding industry with Megan Gillikin. Her productivity hacks and strategies for staying organized brought a fresh perspective to the challenges faced by many professionals. It was a reminder that embracing our quirks can lead to growth and success.From lessons on marketing by Phillip Van Nostrand to insights on team culture with Your Jubilee Weddings, every episode left us with actionable takeaways. This year has been a whirlwind of learning, laughter, and connection, and I couldn’t be more grateful.Episode Highlights:Celebrating the humor and professionalism balance in the wedding industry.How  Julian Ribinik’s advice inspired a healthier lifestyle.ADHD productivity hacks from Megan Gillikin that resonated with entrepreneurs.Phillip Van Nostrand’s unique marketing strategies and building genuine connections.Insights into team culture and fostering growth from Your Jubilee Weddings.Reflecting on the importance of listening and setting client expectations with The Flower Guy Bron.We want to hear from you! What did you think of our first year? Share your favorite moments, leave a review, and don’t forget to subscribe and share the podcast with others. Your feedback helps us grow and deliver even better content in the coming year!Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Want to create lasting relationships with venues and become a go-to vendor? Discover the secrets to thriving partnerships that can transform your business.Navigating the dynamic relationship between venues and vendors can be a game-changer for wedding professionals. Shannon Tarrant, founder of Venue Help Desk, shares her insider expertise on how to foster strong partnerships and why these relationships are essential for long-term success.As a former venue sales and marketing director, Shannon has seen it all—the good, the bad, and the outright lazy attempts vendors make to secure a spot on preferred vendor lists. She emphasizes that it's about more than just asking to "get on the list." It's about building trust, maintaining open communication, and consistently delivering exceptional service.Shannon highlights the power of referrals. Clients who come through venues close faster and often spend more because trust has already been established. She also stresses the importance of going beyond the basics: engage on social media, tag venues in your posts, and find creative ways to add value to their events.Being proactive is another cornerstone of Shannon’s advice. Reach out to venues before your event, ask how to meet their expectations, and always follow up after the event to get feedback. By doing this, you’re not only strengthening your reputation but also ensuring that you remain on their radar for future recommendations.Whether you’re a seasoned vendor or just starting, Shannon’s practical strategies remind us that relationships, not cold emails, pave the way to success.Updated Highlights:The benefits of venue referrals: faster bookings and higher client spend.How to build relationships through social media engagement and tagging.Why reaching out before and following up after events strengthens partnerships.Creative ways to add value, like extra setup touches or support during venue events.How to handle mistakes professionally: own them, communicate openly, and implement solutions to rebuild trust.Tips for finding opportunities with new venues and trending vendors.We’d love to hear your thoughts on this episode! Please take a moment to share your feedback, leave a rating, and review the show. Don’t forget to subscribe and share it with your fellow wedding professionals.Connect with ShannonWebsiteVenue Help DeskInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Has "luxury" lost its meaning in the wedding industry? Let’s redefine what truly makes an experience luxurious.Luxury weddings. The term evokes images of opulence and grandeur, but has it lost its meaning in the wedding industry? Ashley Allan, an experienced wedding planner and marketing professor, tackles this controversial topic head-on. Ashley argues that the word "luxury" has been overused and misrepresented, diluting its value and creating confusion for both vendors and clients.As Ashley explains, true luxury goes beyond high price tags—it’s about personalization, precision, and delivering an experience that anticipates client needs before they’re even realized. Drawing on her experience in both planning and marketing, she shares how couples seeking authentic luxury can spot the difference and why vendors should rethink how they define and market their services.We also explore the critical touchpoints that distinguish a luxury experience from a standard one. Ashley likens it to her time dining at a Michelin-starred restaurant, where every detail, from service to ambiance, was thoughtfully curated. Similarly, in the wedding industry, vendors who aspire to serve luxury clients must master every aspect of their process to deliver excellence consistently.Luxury is about exceeding expectations, not just using a buzzword to raise rates. Whether you're a vendor hoping to level up or a couple navigating the industry, this episode sheds light on what luxury truly means—and how it can elevate your wedding experience.I think it’s so important for us as wedding professionals to be okay with finding success in the middle tier. I get why some vendors lean into the word "luxury"—it’s tempting because it feels like it justifies charging more. But the truth is, using that label without really delivering on the experience can create unrealistic expectations and lead to unhappy clients.Remember these experiences often require a level of energy, resources, and constant attention to detail that can leave anyone feeling exhausted. There’s nothing wrong with finding joy and pride in working with middle-tier clients. These couples make up the majority of the market, and they’re just as deserving of amazing service.At the end of the day, success isn’t about slapping a label on your business. It’s about delivering what you promise and creating unforgettable experiences for your clients. Highlights:The overuse of "luxury" in the wedding industry and its impact on client expectationsWhy true luxury is defined by personalization, precision, and exceeding expectationsKey indicators of luxury weddings, such as cost-per-guest benchmarks and enhanced serviceHow Ashley’s Michelin-star dining experience informs her understanding of luxury serviceThe importance of vendors aligning their marketing with their actual service qualityActionable tips for vendors aspiring to elevate their client experienceIf you enjoyed this episode, please share it with fellow wedding professionals, rate and review us on your favorite podcast platform, and don’t forget to subscribe for more expert insights!Connect with Ashley WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you running your wedding business based on feelings? Tom Chelednik shares why facts and numbers are the real game-changers.Numbers don’t lie, and neither does the success they can bring to your wedding business. Tom is a seasoned expert in sales and marketing with over a decade at The Knot; he shared invaluable insights on how to stop making decisions based on feelings and start relying on facts. His deep understanding of the wedding industry offers a fresh perspective on tackling the challenges professionals face today.Tom highlights the generational shift brought on by Gen Z couples, emphasizing the need to adapt everything from pricing to marketing strategies. By closely examining your business metrics—like lead-to-booking rates, follow-up processes, and consultation strategies—you can make data-driven decisions that ensure profitability and longevity. As he explains, the math will show you where to focus your efforts for the best results.Through real-life case studies, Tom illustrates how businesses can turn their struggles into triumphs. One standout example? A photography business that went from panic mode with just seven bookings to thriving by implementing smarter follow-up practices and analyzing cost per lead. By adjusting their approach, they doubled their bookings and set themselves up for long-term success.He also stresses the importance of automation and video marketing in standing out from the competition. Incorporating tools like Flowdesk and personalized videos in lead replies can significantly boost response rates and engagement. Tom’s advice is clear: start implementing these changes now, or risk falling behind in an evolving industry.Whether you're tracking your lead sources, tweaking your email templates, or refining your consultation process, his advice empowers wedding professionals to take control of their success. The key takeaway? Facts, not feelings, are the foundation of a thriving wedding business.Highlights How to analyze your cost per lead and why it’s crucial for success.The importance of adapting to Gen Z’s expectations in pricing and marketing.Real-life case study: turning seven bookings into 34 with data-driven strategies.Tips for creating engaging lead replies, including the power of video.Why automation tools like Flowdesk are game-changers for follow-up processes.The significance of tracking lead-to-booking rates to identify areas for improvement.If you found this episode helpful, we’d love to hear your thoughts! Please leave a review, share the episode, and don’t forget to rate us. Your feedback means the world and helps us bring more valuable content your way.Connect with Tom: WebsiteLinkedInInstagramEmailConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Discover how Julian Ribinik turned his life around from burnout and exhaustion to vibrant health—and how wedding pros can apply his journey to overcome stress and feel energized!In this episode, I had the pleasure of sitting down with Julian, a celebrated wedding photographer who turned his personal health challenges into a mission to help wedding professionals thrive. He shares his journey from juggling corporate life and wedding photography to facing a wake-up call about his health—and how he regained control.Through small but significant lifestyle changes, Julian revitalized his energy and overcame stress. We dive into how embracing strength training, cutting caffeine, and optimizing sleep transformed his life. Along the way, we discuss the specific hurdles wedding pros face, from long hours to unpredictable schedules, and how to tackle them with practical solutions.This episode is packed with actionable insights on the connection between mental and physical health, tips for better stress management, and the steps you can take to feel more energized. Whether you’re battling exhaustion or just looking to enhance your well-being, Julian’s story offers guidance and inspiration.As an added bonus, Julian is offering an exclusive free one-on-one consultation for listeners! This is a real opportunity to take the first step toward a healthier, more energized you—don’t miss out.HighlightsJulian Ribinik’s journey from corporate life to wedding photography and wellness coaching.How Julian overcame chronic fatigue and lost 90 pounds to regain his health.The science behind stress and how it impacts wedding professionals.Practical tips to boost energy, reduce stress, and improve your sleep quality.The benefits of strength training and the role of proper nutrition in reducing fatigue.The surprising impact of caffeine on stress and fatigue—and why reducing it can be life-changing. Did you find this episode helpful? Let us know! Please leave a review, give us a rating, and share the show with your fellow wedding professionals. Your feedback helps us create more valuable content just for you.Connect with Julian:Website InstagramLinkedIn FacebookExclusive for Mind Your Wedding Business Listeners:Free Consultation with Julian Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you ready to discover why strong client relationships are at the heart of a successful wedding business? Today, I’m joined by Craig Peterman, a seasoned wedding photographer and videographer, who shares how building genuine connections with clients and vendors can make all the difference in our industry.Craig brings over a decade of experience capturing weddings. We talk about how strong client relationships have shaped his career and why they are essential for long-term success. Craig dives into how the wedding landscape has changed over the years, especially with the shift to more virtual interactions post-pandemic, and how professionals can adapt to connect with today’s clients.We explore actionable methods to build trust with clients, from asking the right questions during consultations to maintaining communication throughout the planning process. Craig emphasizes the importance of balancing professionalism and friendliness without crossing boundaries and why finding that balance comes with experience.Craig also shares the value of creating connections that last beyond the wedding day, including ways to stay engaged with clients and become their go-to vendor for future life events. He even touches on the hot-button topic of offering referral discounts and what vendors should consider before deciding if it’s right for them.If you're looking to deepen your client and vendor relationships and stay relevant in a changing market, Craig’s advice is not to be missed. Get practical tips and insights that you can put into practice to build stronger, lasting connections in the wedding industry.Highlights:The importance of building strong relationships with clients and vendors to sustain and grow your business.How wedding professionals can adapt their approach to connect with Gen Z clients.Methods to build trust and create genuine connections with clients through strategic communication.The role of questionnaires and tips in enhancing client interaction and setting expectations.How to maintain a relationship with clients post-wedding and stay top of mind for future events.Insights on whether offering referral discounts is beneficial and how to navigate vendor relationships.Do you have questions you'd like us to answer or topics you want to hear about? Drop us a message! And don’t forget to share, like, and subscribe to keep up with all our upcoming episodes. Your support helps us bring valuable tips and insights straight to your feed.Connect with Craig:WebsiteFacebookInstagramFacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you ready to elevate your design game with the help of Canva? Discover insider tips and tricks with verified Canva expert Brenda Cadman as she shares the secrets to a more organized, streamlined, and efficient creative process!This episode explores the creative potential of Canva for wedding professionals, as Kevin and Brenda discuss how to build a visually cohesive client experience that goes beyond social media graphics. Brenda shares practical ways to use Canva for everything from custom proposals and polished presentations to branded client materials, helping wedding professionals create a memorable and consistent look throughout every client touchpoint.To make the most of Canva’s features, Brenda explains the importance of organizing projects with a brand kit and a curated template library, making it easy to keep designs on-brand and professional. She also offers insights on using live presentation modes and other collaborative tools that can save time and reduce the need for advanced design skills.With this episode, listeners will come away with actionable tips on building a streamlined workflow and creating impactful visual elements that enhance the client journey—without the need for a graphic design background.Highlights:Brenda’s Journey to Canva Expertise: From website development to Canva verified statusOrganization Tips: The power of folders and brand kits for a streamlined workflowEfficiency Tricks: How to set up templates that save time and maintain brand consistencyPro vs. Free: What makes Canva Pro worth the investment for professionalsGetting Started: How even beginners can make the most of Canva without feeling overwhelmedIf you enjoy this enjoyed this eposide? Don’t forget to subscribe, share with your fellow creatives, and follow Mind Your Wedding Business for more insights. Leave us a rating and review to help others discover the show!Connect with BrendaWebsiteFacebookInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Curious about how artificial intelligence is reshaping the event industry? Learn how you can harness AI to streamline processes, boost creativity, and stay ahead of the curve.In this exciting episode, we dive deep into how AI is transforming the event industry, making it easier for professionals to enhance their workflow and deliver incredible results. Our guest, Julie Roth Novack, co-founder of PartySlate, shares practical insights on how event pros can leverage AI to create stunning designs, manage logistics, and even generate ideas. Whether it's using AI tools like ChatGPT to draft content or MidJourney to create custom visuals, you'll discover how to integrate these technologies into your business to save time and increase efficiency.We also tackle the common misconception that AI will replace the human touch in event planning. Instead, Julie explains how AI can empower professionals by handling mundane tasks, allowing them to focus on the creative and strategic elements that make events unforgettable. From tips on using AI to automate standard procedures to its potential in mood board creation, this episode is packed with actionable insights for event planners looking to embrace the future of technology.Highlights:Practical ways AI can save time and inspire creativity in event planning.How AI tools like ChatGPT can help you write proposals, create SOPs, and more.The importance of balancing technology with a human touch in the event industry.Julie’s advice on future-proofing your event business by embracing AI.Why AI won’t replace professionals but will make your work more efficient and impactful.Don’t miss out on this game-changing conversation! Subscribe, share the episode with your network, and follow us for more expert insights and strategies to grow your business.Connect with JulieWebsiteFacebook InstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

What does it take to uphold strong ethics and etiquette in the wedding industry? Sarah Chianese, founder of Manja and Enjoy, joins us to dive into these values.Sarah a seasoned wedding caterer and founder of Mangia and Enjoy, sits down with to explore the crucial role that ethics and etiquette play in the wedding industry. With years of experience working with couples and fellow vendors, Sarah has seen the best—and the worst—of professional behavior. We delve into the lessons learned from the post-COVID shift in work standards, discussing how timely communication, transparency, and integrity are essential for maintaining trust with both clients and peers.Sarah shares her insights on creating a collaborative environment where wedding professionals support each other, and where delivering exceptional service isn’t just about the end result—it’s about how you get there. She also explains why mentorship and continued education are key to staying ethical in an evolving industry. Whether you’re a planner, caterer, or vendor, this conversation offers practical advice for upholding the standards that truly set you apart.Episode Highlights:How Sarah Chianese built her catering business on integrity and ethicsWhy clear communication with clients and vendors is more important than everThe shift in work ethic and service standards after COVIDAvoiding entitlement and fostering positive collaborationThe importance of continued education and mentorship in the wedding industryThe number one thing to keep your employees engaged and excited about your company.Join Sarah Chianese as she discusses ethics, etiquette, and maintaining professional standards in the wedding industry post-COVID. Practical tips for pros!If you found this episode insightful, be sure to subscribe to the show, leave us a rating, and share it with fellow wedding professionals. Your support helps us continue delivering valuable content!Connect with Sarah:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

Using the right tech tools is critical to meeting client expectations and delivering a seamless experience. Find out how you can use technology to elevate your wedding business.In this episode of Mind Your Wedding Business, I’m chatting with Randi, the founder and CEO of Merri. With a background in e-commerce, Randi’s journey into the wedding industry was sparked by planning her own wedding and discovering a major gap between visualizing a concept and making it a reality. Now, she’s developed a cutting-edge platform that allows wedding pros and their clients to connect and collaborate on event design like never before.We dive into how Merri addresses this gap by offering a 3D planning tool that simplifies visual design, reduces misunderstandings, and enhances communication between clients and vendors. Randi also shares her insights into the power of integrating tech into the wedding business—without losing the human touch. We discuss why tech adoption has been slow in the events industry, how to overcome common barriers, and practical ways to streamline your workflows.Listen in to learn more about how technology can help you exceed your clients’ expectations, scale your business, and create an exceptional client experience.Highlights:Randi’s unconventional journey from e-commerce to the wedding industry.How a lack of visual planning tools inspired the creation of Mary.Why client expectations have evolved and how wedding pros can meet them.Tips on balancing tech adoption with a personal touch in service.How technology can increase client satisfaction and streamline business operations.Practical advice for evaluating and implementing new tech solutions in your business.If you found this episode helpful, don’t forget to subscribe to Mind Your Wedding Business on your favorite podcast platform and share it with a friend or colleague in the industry! Leave a review on Apple Podcasts or Spotify and let us know your biggest takeaway.Connect with Randi:WebsiteInstagramFacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

Technical Disclaimer:Please note: There were a few technical issues during the recording due to internet lag. We appreciate your understanding and assure you that the content remains insightful and valuable.Providing a high-end, 5-star client experience isn’t just about the event day—it’s about truly listening, setting expectations, and delivering at every step.In this episode, Bron Hansboro, also known as The Flower Guy Bron, shares how he crafts a 5-star client experience for high-touch clients. He dives into practical tips for building trust through listening, aligning with client expectations, and setting up processes to maintain service quality across different budget levels. Bron also explains the power of anticipating needs and the importance of creating a seamless experience for both clients and event partners.Episode Highlights:The importance of listening to clients to understand their unique vision.How to adapt service offerings for different client budget levels without compromising quality.The role of a client concierge to elevate communication and service.Using presentations to wow clients and make the decision-making process smooth.Setting boundaries and expectations early to manage high-need clients effectively.If you found this episode helpful, please share it with a friend or colleague, and leave us a review on Apple Podcasts or Spotify. Follow the show to stay updated on future episodes!Connect with Bron:WebsiteInstagramFacebook Connect with Kevin:Wedding IQFantasy SoundInstagramYoutube

Ever feel overwhelmed by endless to-do lists and stressful deadlines? In today’s episode, we dive into how to manage “squirrel brain,” stay focused, and set up your schedule for success—even if you’re constantly juggling multiple tasks.Entrepreneurs and creatives often struggle with ADHD or the dreaded “squirrel brain.” Megan Gillikin shares practical strategies for overcoming common challenges like procrastination, arbitrary deadlines, and burnout. From calendar management tips to productivity hacks, Megan explains how to implement structure into your day so you can thrive in business and personal life.Episode:Megan’s journey with ADHD and how it’s shaped her business approach.Identifying and eliminating arbitrary deadlines that create unnecessary stress.Using digital calendars and scheduling tools to streamline your day.The power of quarterly goals to combat “shiny object syndrome.”How to incorporate focus breaks and productivity apps like Forest to maximize efficiency.If this episode resonated, please share it with someone who could benefit and leave us a review on your favorite podcast platform. Follow us for more tips and insights!Connect with MeganWebsite InstagramFacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

Are you struggling to meet the unique demands of high-end clients? Nora Sheils shares proven strategies for setting boundaries and delivering the high-end experience your clients expect.As expectations soar, it’s essential for wedding professionals to set clear boundaries, communicate effectively, and deliver the luxurious, tailored experience these clients demand. From first impressions to long-lasting client relationships, Nora shares how to build trust early on and elevate your service offerings without compromising your personal boundaries.Listeners will gain actionable insights on handling luxury clientele, including how to communicate boundaries, offer personalized service, and exceed client expectations while maintaining a manageable workload. If you’re looking to grow your business and step into the luxury market, this episode is packed with expert advice and real-world examples to guide you.Highlights:Importance of setting expectations upfront for luxury clients.How to balance flexibility and boundaries with high-end clients.Educating clients on the right services for their needs without feeling pushy.The role of personal touch and relationships in creating a memorable experience.Communicating effectively without overwhelming the client (e.g., organized emails, color-coded responses).The growing importance of using modern tech stacks and automated systems for a seamless client experience.Be sure to subscribe to Mind Your Wedding Business on Apple Podcasts, Spotify, or YouTube. If you enjoyed this episode, please leave us a review—it helps others find the show and learn from experts like Nora Sheils. Have a topic you'd like us to cover? Send your suggestions to [email protected] and join the conversation!Connect with Nora:WebsiteFacebookInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

Struggling to figure out when and how to grow your business? Have you ever wondered if niching down could be the key to sustainable growth? In this episode, we tackle the common challenges of business expansion, from knowing when it’s time to scale to understanding what changes are needed to support that growth.Overview:Wendy Dahl's story is not only about longevity in the wedding industry, but also about continuously evolving and finding new ways to serve her clients. From navigating multicultural weddings to building a business around her life, Wendy breaks down what it takes to grow successfully and sustainably. This episode covers everything from the importance of niching down to knowing when it’s time to scale your business. Wendy and Kevin also discuss how to leverage relationships, set realistic goals, and make sure you're prepared for the challenges that come with growth.Episode Highlights:Wendy's path from running a DJ business to launching her own wedding planning company.The benefits of niching down and how Wendy focused on multicultural and destination weddings.Signs that it’s time to grow your business, from too much free time to turning down clients.The importance of preparation before scaling, including logistics and team management.How to identify your "golden client" and focus on building relationships with the right creative partners.Tips on setting both short-term and long-term revenue goals to ensure sustainable business growth.Call to Action:Be sure to subscribe to Mind Your Wedding Business on Apple Podcasts, Spotify, or YouTube. If you enjoyed this episode, leave us a review—it helps others find the show and learn from industry experts like Wendy Dahl. Have a topic you'd like us to cover? Send your suggestions to [email protected] and join the conversation!Connect with WendyWebsiteFacebookInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

Do you ever feel like your office days are less productive than you'd like them to be? Are you struggling to juggle business tasks while keeping up with your creative work? In this episode, we dive into how you can boost your office productivity and make the most out of your working hours.Dana Kadwell shares her entrepreneurial journey, starting from planning her own wedding to opening a successful wedding venue and planning business that now manages over 100 weddings annually. She explains why office days are critical, the common challenges creatives face in maintaining productivity, and how to prioritize effectively during busy wedding seasons. Dana also highlights practical strategies for balancing work and personal life, managing team expectations, and staying focused on high-priority tasks.Highlights:Dana’s journey from a 22-year-old bride to a thriving business owner.Why office days are essential and how to make them more productive.Tips on managing workflow during peak wedding season.The power of setting boundaries with clients and team members to ensure efficiency.Strategies for balancing creativity with business administration tasks.How to find and optimize your most productive hours of the day.Be sure to tune in and learn how to turn your office days into your most productive days. If you’re ready to boost your productivity and streamline your workflow, subscribe to the podcast and leave a review on Apple Podcasts or Spotify!Connect with Dana:WebsiteInstagramFacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

Join us as we talk through the strategies that have helped Ashley Allan and Meagan Pinney, co-founders of Your Jubilee, build a strong and supportive team culture in the wedding industry. As successful wedding planners and co-founders of Your Jubilee, Ashley and Meagan have not only mastered the craft of creating unforgettable wedding experiences but have also developed a thriving team by leveraging innovative strategies, including the use of internships as a training and hiring pipeline for emerging wedding professionals.Join us as we explore the dynamics of company retreats, effective communication, and the power of constructive feedback in building a supportive and cohesive team environment. We'll uncover how these elements, along with their unique approach to internships, contribute to a harmonious workplace and, ultimately, exceptional wedding events. Whether you're looking to enhance your team's performance, foster a genuine sense of community, or discover new ways to recruit and train top talent, this episode is packed with valuable insights.Highlights:A deep dive into how Ashley and Meagan use internships as a key strategy to train and hire new talent in the wedding industry.Insightful discussions on the value of company retreats and their role in team bonding.Real-life examples of how positive feedback and appreciation uplift team morale.Tips on navigating communication challenges and building buy-in among team members.The impact of culture on employee retention and overall business success.How to use tools like Timeline Genius and Chat GPT to streamline your wedding planning processes.Personal anecdotes and future plans, including a trip to Paris and hosting workshops for creatives.Connect with Ashley & MeaganWebsite Instagram Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Join Kevin as he welcomes Phillip Van Nostrand for an engaging conversation on mastering out-of-the-box marketing strategies for wedding businesses. In this episode, Phillip shares unique examples from industry professionals who have successfully used both extravagant and simple, creative approaches to connect with clients and elevate their brands.Don't miss this episode where Phillip Van Nostrand and Kevin Dennis share priceless wisdom on revolutionizing your wedding business through unique and relational marketing.Key Takeaways:Creative Marketing Approaches: Hear about strategies like Jordan Khan offering gourmet meals as vendor gifts and how these thoughtful touches garnered industry recognition, as well as buying a penthouse for marketing. Building Genuine Connections: Learn the importance of multiple touchpoints and authentic interactions that foster lasting industry relationships.Innovative Tactics: Explore Phillip's own innovative marketing strategies, from luxury stays to free, high-value services, that captivate potential clients.Aligning with Top Professionals: Understand the significance of investing in long-term relationships over quick wins by partnering with emerging top professionals.Real-Life Examples: Discover how one professional offered a free high-value wedding shoot and other creative ideas, like snowboarding adventures and national pizza day celebrations, have helped professionals build rapport and stand out in the industry.Tune in to gain actionable insights on how you can apply these cutting-edge techniques to elevate your wedding business and create lasting success. If you enjoyed this episodes please give use a review on Apple Podcasts. What other subject matter experts would you like to see on the show?Connect with Phillip:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutube

In this episode of Mind Your Wedding Business, we sit down with Delores Crum from Premiere Events in Austin, Texas, to discuss the foundations of successful goal setting and the importance of involving your team in the process.Delores shares how writing down goals—whether annual, quarterly, or short-term—helps keep her business on track and accountable. She highlights the significance of engaging her entire team in goal setting, from sales staff to tech support, ensuring everyone has a stake in the company's success. For example, Delores once set a stretch goal that, if met, would reward the team with a trip to Jamaica, illustrating her commitment to motivating her team.We also explore the growing trend of personal vows in weddings and get practical tips on incorporating them meaningfully into ceremonies. Delores reveals her strategies for incentivizing team performance and maintaining an exciting inventory.Highlights include:The critical role of regular goal setting and team involvement in business success.Delores's methods for incentivizing her team, including setting stretch goals with exciting rewards.The importance of engagement in professional associations.Emerging trends in the wedding market, including the rise of personal vows.Practical advice on using the SMART goal formula to achieve objectives.Strategies for building lasting relationships with customers and team members.Don't miss this conversation packed with actionable insights to help you elevate your wedding business! Please make to sure like, subscribe and share this episode with someone you think would benefit from it. Connect with Delores:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

In this episode of Mind your Wedding Business, we dive deep into the art of stepping back to move forward with our special guest, Julie Smith. Julie shares her invaluable insights on planning for future business projects and the transformative power of taking a summer sabbatical.Join us as we discuss how pre-sales can help your your business strategy, and why automation doesn't have to mean losing that personal touch. We talk about how to maintain your sanity and productivity, even during the busiest of seasons. If you've ever felt the weight of perpetual hustle, this episode is your roadmap to finding peace and purpose amidst chaos.Highlights:Taking a Sabbatical: The concept of sabbatical, tailored to the ebbs and flows of your business, to recharge and boost long-term productivity.The Power of Pre-Sale Planning: Julie explains how planning and pre-sales have been the backbone of her summer strategy, making the busiest times feel manageable.Workcations for Creativity: Discover the rejuvenating strategy of "workcations" and quarterly getaways to refocus and revamp your business approach.Managing Client Expectations: Strategies to seamlessly transition back to work, including over-communicating with clients and setting realistic delivery timelines.Balancing Automation and Personal Touch: How to automate effectively while maintaining that essential human connection, especially through video updates and personal emails.We’d love to hear from you! Is there a specific topic or guest you'd like us to feature on the show? Let us know—we’re here to make this podcast as valuable to you as possible.We’d be incredibly grateful if you could take a moment to leave us a review on Apple Podcasts. Your support not only helps us grow the show but also allows us to bring you even more valuable content.Connect with Julie:FacebookInstagramWebsiteConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Get ready to dive into the world of personal branding with Artem Lomaz on this episode of MYWB! Artem and host Kevin Dennis discuss the importance of staying true to yourself while building a brand that resonates with your target audience. They explore how to evolve your brand over time as you grow both personally and professionally.Highlights:- Aligning your brand with your authentic self- Using constructive criticism to refine your brand- Adapting your brand to changing industry trends- Drawing inspiration from others while staying unique - Elevating your brand by exceeding client expectationsWhether you're just starting to build your brand or looking to take it to the next level, this episode is packed with actionable tips to help you succeed. Don't miss this engaging conversation about the power of personal branding in the wedding industry!Connect with Artem:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramTikTok

If you were to imagine a podcast episode that seamlessly blends humor with heartfelt industry insights, you'd be picturing the first episode of Mind Your Wedding Business with Kevin Dennis and special guest Meghan Ealy. From hilarious tales of pranks and mishaps to deep reflections on the impact of their work during the pandemic, this episode both entertains and will be sure to have you laughing.Join Kevin and Meghan as they recount their journey through the wedding industry, their memorable collaborations, and the importance of sleep schedules (yes, really!). Dig deeper into their humorous yet impactful relationship as business associates and friends, and get a sneak peek at the fun and valuable content you can expect from future episodes.Highlights:1. Meghan's serious commitment to her 9:00 p.m. bedtime and how it affects her social life and work.2. The hilarious story of how Meghan became known as Kevin’s third favorite client and the subsequent trophy prank.3. Reflections on their numerous webinars during the pandemic and their impact on the community.4. The entertaining banter as Meghan jokingly suggests being a guest host on the podcast.5. Insights into Kevin and Meghan's approach to juggling professional commitments with personal life, especially during conferences.6. A fun discussion about loyalty to different brands, a potential dream guest, and future podcast plans.Tune in to enjoy a perfect blend of humor and industry expertise that's guaranteed to keep you engaged from start to finish!Connect with Meghan:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Get ready to dive into the world of wedding business with host Kevin Dennis! As a seasoned pro with over 35 years of experience running his own lighting and entertainment company, Kevin brings a wealth of knowledge and insights to each episode.Join Kevin every week as he sits down with successful wedding professionals from all corners of the industry. These conversations will cover everything from crafting a unique brand to navigating the challenges of running a profitable business. Whether you're just starting out or looking to take your wedding business to the next level, you won't want to miss a single episode.Here's a sneak peek at what you can expect from Mind Your Wedding Business:- Actionable tips and strategies for growing your wedding business- Honest discussions about the ups and downs of entrepreneurship- Insights into the latest industry trends and best practices- Inspiring stories of wedding pros who have found success on their own terms- Practical advice for balancing your passion for weddings with your financial goalsSo what are you waiting for? Tune in to Mind Your Wedding Business and start taking your wedding business to new heights!