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Marketing Over Coffee

Marketing Over Coffee

778 episodes — Page 14 of 16

Your Social Network is a Ghost Town

In this Marketing Over Coffee: Learn all about Podcasting, Google Penguin, and Direct Mail! Direct Link to File Show length xx:33 Brought to you by our sponsors: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Glance.net - Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:56 Edison Research on Year 6 of Podcasting 04:28 From the LinkedIn group: Are we going to just skip over mobile? 06:52 Siri saves everything? 09:12 Google Penguin 1.1 11:46 XBox the choice for Video? Now with Amazon Prime. 13:21 Neville asks "Are we truly just digital?" - This week: direct marketing 16:40 John sings the praises of Trello, Chris mentions Mozilla Thimble 19:30 Chrome Box and Chrome Book 20:40 "*add social network here* is a Ghost Town", How to Work Google + 23:30 Road Wrap up: Blogworld New York - Tim Street - IAWTV Web TV Track at Blogworld NYC with more speakers to be added soon (promo code SChrisP10), ProductCamp Boston June9, Marketing Profs B2B 24:04 Question of the Week: How are you working the social network? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 31, 201224 min

Welcome to Summer

In this Marketing Over Coffee: Learn all about 3D Mapped Projection, Google Places, and Facebook! Direct Link to File Show length 24:33 Brought to you by our sponsors: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Glance.net - Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:24 All Facebook, all the time. GM passing on Facebook and Superbowl. 06:49 Facebook App for Managing Pages 08:32 Google Places Bulk Loader 10:52 Chrome now the dominant browser 13:36 Is Google + becoming a ghost town or is that just hype? 16:20 Check out 3D Mapped Projection 17:20 Link to SEO Gadget Search tool, Google Drive 17:50 Gene writes in that the contact us form doesn't work on Chrome and bit.ly can get your email spamblocked 19:13 Neville asks "Are we truly just digital?" - This week: Referral Programs 22:14 Chicago Mike asks if you encrypt your mobile device 22:24 Road Wrap up: Blogworld New York - Tim Street - IAWTV Web TV Track at Blogworld NYC with more speakers to be added soon (promo code SChrisP10), ProductCamp Boston June9, Marketing Profs B2B 23:45 Question of the Week: How'd you do with Facebook? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 24, 201224 min

Go Mobile!

In this Marketing Over Coffee: A Special Interview with Author Jeanne Hopkins about her book Go Mobile! Direct Link to File Show length 24:52 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and Glance Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:50 Is mobile is finally here? 02:32 The Five Reasons for Mobile 03:30 Mobile paid search 05:00 Mobile Marketing Engagement - things like Click/Txt to call, to request sample, more info, to vote, find closest location, coupon, download content 07:40 Texting (SMS) and why it's hot 10:13 SMS in practice -Doctors & Dentists, Blue Shield for FSA reminders. Will SMS eat email? 14:00 Upgrading from to MMS Campaigns - Adding video to mobile 15:50 Will mobile display ad specs vanish with things like the retina screen? 17:50 Targeting for Mobile Buys - putting the App before the horse 21:54 LBS, aka GeoFencing for events - Jimmy Choo foursquare campaign The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 16, 201224 min

Now With More Armageddon

In this Marketing Over Coffee: Learn all about Michael Jackson, Voicemail and Armageddon! Direct Link to File Show length 30:19 Brought to you by our sponsors: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Glance.net - Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:30 Apple bets against the web, LinkedIn app for iPad 03:49 Cornelius asks about the new lean homepage standard (see AOL Lifestream) vs. losing your SEO juice 08:02 The new guide to link building by iAcquire, Google Refine 09:45 Pepsi signs Michael Jackson, Ed hacks Google Plus for polling 11:29 Neville asks "Are we truly just digital?" - Let's talk voicemail 16:39 The MoC Awards have shipped! Thanks from Andrea V. 18:46 Best twitter metrics for small business 23:10 Is PPC Dead? The rapid churn is here. 24:48 Facebook IPO, and general Armageddon 28:10 Road Wrap up: Blogworld New York - Tim Street - IAWTV Web TV Track at Blogworld NYC with more speakers to be added soon (promo code SChrisP10), ProductCamp Boston June9, Marketing Profs B2B The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 10, 201230 min

Pandas and a Case of Mtn. Dew

In this Marketing Over Coffee: Learn all about Google Panda, Paywalls, and Original Content! Direct Link to File Show length 26:31 Brought to you by our sponsors: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Glance.net - Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:22 Google Panda 3.5 02:07 Rocking the Klouchebag Rankings 04:58 SyFy cross platform upfronts - Connecting TV and MMO? Chris hoardes Mt. Dew Bottlecaps 07:58 Blogsomething 09:50 Economist defends paywall , Globe knocks down paywall as promotion 13:16 Chris on KTCO in which we cover reading S1 filings for competitive intel, Google Analytics goal setting 15:56 Debating long form content results from Chris' newsletter 19:57 Photoshop anything to a line drawing the result. 21:05 Road Wrap up: Blogworld New York and the Book Expo, ProductCamp Boston June9, Marketing Profs B2B 25:30 Question of the Week: Are you testing long/short form email? What's working for you? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 3, 201226 min

Two Sixty

In this Marketing Over Coffee: Learn all about AdWords, Kobe Beef and Google Drive! Direct Link to File Show length 24:43 Brought to you by our sponsor: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Glance.net Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:29 Interactive AdWords - Getting your form in the Ad 01:53 Matt Cutts goes old school - How does Google Index? 04:40 Kobe beef and other food lies 07:19 Edison Research on why Twitter is bigger than you think 10:12 Gear to not buy now! 10:45 John Blue is not dead yet - and asks about pulling back email. 14:25 Classic story of catastrophic data loss - That Time Toy Story 2 Vanished 15:22 Google Drive is here, scripting with Google Docs 17:22 Clay Shirky - The Boredom Shortage 20:05 From twitter- counting inbound links, YouTube video ads 22:44 Help the Coast Guard Amver Blog Win Best Blog Vote Here 23:07 Road Wrap up: EduWeb, Blogworld New York, ProductCamp Boston June9, Marketing Profs B2B The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Apr 26, 201224 min

The Avengers vs. The Dark Knight

In this Marketing Over Coffee: Learn all about Google Analytics Social, Microsurveys, and the Infinite Radio Dial! Direct Link to File Show length 24:18 Brought to you by our sponsor: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Glance.net Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:25 Chris' post on Google Analytics Social gets picked up by the G-Team themselves 01:54 Returning to PPC - the Facebook Power Editor for Chrome, updating your Facebook creative frequently 06:32 Microsurveys from Google 12:11 Your Facebook Email Address 15:18 eBook Reading stats from Pew, stats on The Infinite Radio Dial, John plugs Turntable.FM 20:45 The Avengers vs. The Dark Knight 21:30 Road Wrap up: AA-ISP in Dallas, EduWeb, Blogworld New York, ProductCamp Boston June9, Marketing Profs B2B The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Apr 19, 201224 min

One Billion Dollars

In this Marketing Over Coffee: Learn all about Instagram, the Titanic and CISPA! Direct Link to File Show length 26:09 Brought to you by our sponsor: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). 00:25 Pinterest for $1 Billion Dollars - Commentary from Don Dodge 04:30 Absurdly awesome, SEOGadget's Content Generator tool: https://seogadget.co.uk/content-strategy-generator-tool-v2-update/ 06:12 Twitter and the Titanic yesterday, April Fool's 08:35 Gavin Llewelyn on Twitter: What inbound tactics would we recommend for a small B2C shop like a cupcake shop? 13:20 Twitter suing tool companies for spam bots 15:00 The power of Amazon 16:08 Cyber Intelligence Sharing and Protection Act (CISPA) 16:50 What's your blogging process? 21:30 Road Wrap up: John at Sales 2.0 San Francisco - sound marketing from Matt Heinz, Blogworld New York, ProductCamp Boston June 9 25:24 Question of the Week: Did Facebook pay too much? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Apr 12, 201226 min

The Future of Television!

In this Marketing Over Coffee: A Special Interview with Author Mike Proulx about his new book Social TV! Direct Link to File Show length 28:17 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Bootcamp. Broadcasting from May 10 to 23, you'll see improvements in your writing after just the first class! There are on-demand courses available as well focusing on email, search, social media, video, and more. Including Paul Gillen and Erika Napoletano! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:33 What is Social TV all about 02:40 Live TV and the Back Channel 05:05 Jumpstarting a Twitter Wave early in a program 06:47 Choice, Non-Choice and Social Impressions 09:22 TV Check-In - Miso, Get Glue, Philo, Shazam and more 12:12 Convergence of Tablets as Second Screen, Custom Content and the Back Channel 15:22 How does the industry try to measure "on demand, everywhere" TV 17:58 Audience Addressability 20:16 The spectrum of bridge content 22:50 What are the implications of TV Everywhere 25:18 Extending beyond the book with Web and QR Codes The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Apr 5, 201228 min

Worst Edited Show Ever

In this Marketing Over Coffee: Learn all about Penn and Wallmore, eBooks, Yelp Metrics and More! Direct Link to File Show length 26:14 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Bootcamp. Broadcasting from May 10 to 23, you'll see improvements in your writing after just the first class! There are on-demand courses available as well focusing on email, search, social media, video, and more. Including Paul Gillen and Erika Napoletano! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:23 Sideloading Harry Potter HT John Federico @gadgetboy 02:36 From the LinkedIn Group: Getting your eBook into the Amazon Store 06:04 Google Flow Visualizations 07:40 Yelp Metrics and Rob wants to know where to get mugs 09:14 Job seekers being asked for Facebook credentials HT @DanielHonigman 11:30 @chrisbrogan asks where we are focusing our online time 15:31 Whit on why old school conferences stink and what to do about it? 20:26 Content creation vs. Curation 23:50 Facebook timeline covers 24:01 Johnny T. sends in a job posting for IDG - Marketing Manager in Framingham 24:45 On the Road: John at Sales 2.0 San Francisco, Blogworld New York, ProductCamp Boston June 9 The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 29, 201226 min

New Study!

In this Marketing Over Coffee: Learn all about Google Social Analytics, Link Building, Rypple! Direct Link to File Show length 26:31 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Bootcamp. Broadcasting from May 10 to 23, you'll see improvements in your writing after just the first class! There are on-demand courses available as well focusing on email, search, social media, video, and more. Including Paul Gillen and Erika Napoletano! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:20 Chris loses some wisdom, Google Social Analytics 06:40 Cloudforce - Rypple, Radian 6, The Social Enterprise 14:33 Jim asks about White Hat link building 17:10 Cutts says No to TLD bonus points 19:18 Klout vs. Purchases 24:04 From the LinkedIn Group: Video Sitemaps! 24:52 On the Road: John at Sales 2.0, Blogworld New York, ProductCamp Boston June 9 25:30 Question of the Week: How are you going to use Google's new social analytics? The MoC Quarterly Report - Get yours today! - James Benson - Thanks for your review! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 22, 201226 min

Snooki on a Bike

In this Marketing Over Coffee: Learn all about Facebook Timeline Covers and Local Search! Direct Link to File Show length 26:38 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Bootcamp. Broadcasting from May 10 to 23, you'll see improvements in your writing after just the first class! There are on-demand courses available as well focusing on email, search, social media, video, and more. Including Paul Gillen and Erika Napoletano! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:25 Finally getting around to Apple, industrial grade tethering 01:43 Ron sends in the Facebook Timeline Cover Restrictions 03:13 Facebook shuts down Gowalla, CNN to acquire Mashable?, end of the Encyclopedia Britianica 04:40 Google good vs. evil 06:34 Is SEO dying because of social influence? 10:20 All search has become local - radically different results based on location, it's all about GeoFencing! 13:02 From the LinkedIn Group: How to sell your site 17:11 Voicemail: Craig makes two killer pitches and talks about shutting off personal results 22:55 Plug for The Beancast 23:30 On the Road John at Cloudforce San Francisco today, come say hello! Blogworld New York coming up next. 25:20 Question of the Week: What are you doing for social powered search? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 15, 201226 min

Now with More Nelson!

In this Marketing Over Coffee: Learn all about the New iPad, the Risk of Pinterest and Facebook Timeline! Direct Link to File Show length 28:05 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel. There are on-demand courses available as well focusing on email, writing, search, social media, video, and more. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:35 iPad 3 dropped yesterday 02:44 Why Pinterest is not concerned about legal issues 05:09 John Blue on Pinterest use for Agriculture 06:43 Apple TV 08:00 A number of listeners wanted to follow up on website testing - Reg Page vs. Buy on Amazon. 10:54 Voicemail: Brian the magican needs some mugs, and wants to know how to target sites to do guest posts for 15:38 The Death of Print 17:43 Voicemail: Steve has got Google places, Youtube vids, everything going, still no inbound, what's going wrong? 22:17 Timeline for Facebook required by end of month 25:10 From the LinkedIn Group: Contact Management - Getting info out of Outlook 26:28 On the Road John at Cloudforce San Francisco Next week, come say hello! Blogworld New York coming up next. 27:00 Question of the Week: Do you fear Pinterest? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 8, 201228 min

Fly the Creepy Skies

In this Marketing Over Coffee: Learn all about Facebook Social Ads, Infinite Pinterest, Social Airlines! Direct Link to File Show length 28:23 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel. There are on-demand courses available as well focusing on email, writing, search, social media, video, and more. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:18 Facebook new social ads will recreate Marketing 07:29 The skip button on YouTube pre-rolls 09:10 Flickr blocks Pinterest for non-public, non-safe images, the Social Media Resume on Pinterest 11:58 User revolt over Google online privacy 13:54 KLM Social Media Flying 17:35 From the LinkedIn Group: Contact Management - Google Contacts and Zoho 21:06 Website testing - Reg Page vs. Buy on Google 24:06 On the Road Blog World New York on the horizon, and John at Cloudforce San Francisco on March 15th 24:30 ZeFrank Returns on Kickstarter! The MoC Quarterly Report - Get yours today! 27:20 Question of the Week: What do you think of Social Flying? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 1, 201228 min

The 2012 Marketing Over Coffee Award Winners!

In this Marketing Over Coffee: Learn all about Pinterest, Recording Webinars and Abraham Lincoln - Vampire Hunter! Direct Link to File Show length 25:01 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel. There are on-demand courses available as well focusing on email, writing, search, social media, video, and more. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:37 @ryanholota sends in the Army Pinterest Board 04:57 The benefit of staying hidden 06:58 AllthingsD says Apple shopping TV components, it's about time for some new Apple stuff 08:41 New Facebook behavioral targeting data, and lowering the creep factor 11:25 @EllensAdventure asks: About Kindle Audio format, recording webinars and Google Places 15:48 Lots of heat in the LinkedIn Group 18:17 @ReillyRick on Jeremy Lin and the Linsanity, Abraham Lincoln - Vampire Hunter 20:45 The MoC Quarterly Report - Get yours today! Price Break! 21:11 The Marketing Over Coffee Award Winners for 2012!: Steve Jobs, Seth Godin for We Are All Weird, Ronald Reagan Public Library and Museum, SportsNetNy.org for Inspirational Stories, Dynamic Accounting.net for Short Stories, and Andrea Vascellari for a QR Case Study 22:57 On the road: Blog World New York on the horizon. 24:00 Question of the Week: Still wondering what you are doing with Pinterest? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Feb 23, 201225 min

Now with More MySpace!

In this Marketing Over Coffee: Learn all about Waze, Trendspotting, and Square! Direct Link to File Show length 27:51 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel. There are on-demand courses available as well focusing on email, writing, search, social media, video, and more. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:40 Waze - The revolution in GPS 06:07 MoC Nominations including the Bill Sell, "Pay as you go nomination", Derby City ComicCon 3x attendance, the Steve Davis About Me Page, Mike and Eric at ProVolve. 11:11 802.11ac Wireless coming soon 11:44 Monica emails in on Intel Ultrabook, iPad 3? 13:30 From the LinkedIn group - What would you tell High School students about a marketing career, trendspotting 17:43 Carol emails in on Square - 2.75% transaction fee, get your money next day. FC puts Square at #5 most innovative 18:30 MySpace Returns! 19:58 Some analysis on Amazon vs. Self Hosting 23:15 The MoC Quarterly Report - Get yours today! Price Break! 25:20 Lots of heat in the LinkedIn Group 29:00 The Marketing Over Coffee Awards - The Winners announced next week! 25:16 On the road: Blog World New York on the horizon! Chris at MarCom Canada and a webinar with the AMA. Should John do the Run to Home Base? 26:50 Question of the Week: How should John market his Run to Home Base participation? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Feb 16, 201227 min

Recognized by Forbes

In this Marketing Over Coffee: Learn all about XXX! Direct Link to File Show length 31:03 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel. There are on-demand courses available as well focusing on email, writing, search, social media, video, and more. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:32 Social Fresh Wrap-Up, 77% of Brand Content is consumer generated 04:46 Chris on the Forbes Top 50 Social Media Power Influencers and Tampons for Bullet Wounds 07:27 Murketing, Will Ferrell and Old Milwaukee 09:41 Forrester insights including couponing 11:37 AV for Planners gets the Promotional Makeover 13:22 Two month social media impact delay 14:48 Chris' #superbowl flight 19:14 School bus advertising? 21:12 Voicemail bin - Whit says educators want to go iPad 23:03 Thanks for offering to review books 23:44 The MoC Quarterly Report - Get yours today! Price Break! Raco QR Code generator 25:20 Lots of heat in the LinkedIn Group, Ban Hammer Time 29:00 The Marketing Over Coffee Awards - Nominations Now Closed 29:15 On the road: Blog World New York on the horizon! 29:25 Question of the Week: How are you tracking Social Media's Offline Influence Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Feb 10, 201231 min

Twitter Gone Wild

In this Marketing Over Coffee: Learn all about how iPhones Get Made, PR for Startups and Pay Per Click! Direct Link to File Show length 26:09 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel. There are on-demand courses available as well focusing on email, writing, search, social media, video, and more. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:40 Who makes the iPhones 03:55 Tristan asks about the difference between Facebook Places and Pages 05:25 Voicemail from Carmen - Should you set up a Google+ page as a personal brand? Is there a good way to scrape Facebook (more than the RSS feed)? Check out her Video! 08:07 Mark Cuban on no PR Firms 13:10 Todd asks about how (and if you should) change your content across multiple channels, plug for the Jason Falls interview. 16:13 Twitter campaigns gone awry 17:56 Chris back into Pay Per Click 20:31 The MoC Quarterly Report - Get yours today! Price Break! 21:44 Gear Watch: Zoom Q3HD Camera, iPad 3, MacRumors.com Product Release Forecast and NAPP 24:22 Last Chance to Nominate for the Marketing Over Coffee Awards - Closes Monday Feb 6! 24:38 On the road: Chris at Social Fresh in Tampa 25:20 Question of the Week: What's working for you in PPC? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jan 30, 201226 min

Steve Jobs' Stand In

In this Marketing Over Coffee: Learn all about Apple iBooks, Page Layouts and Google Plus! Direct Link to File Show length 25:21 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel. There are on-demand courses available as well focusing on email, writing, search, social media, video, and more. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:25 Chris' travel saga and how it relates to politics 03:37 Apple iBooks 08:20 Too many ads above the fold, G+ Forces wikipedia style 11:11 Christy the Digigirl on Pinterest, Tom Webster's Headphone Collection 16:11 Do you want to review a book? 17:30 Carol asks How to sell social to management? Check out Ron's book. 20:47 Inc on the 4 day work week 22:45 Michelle asks for a Tools section in the Quarterly Report. The MoC Quarterly Report - Get yours today! 23:18 Last full week to nominate for the MOC Awards! 23:28 On the road: Chris at Social Fresh in Tampa 24:18 Question of the Week: What are you going to do with the Apple iBook tool? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jan 26, 201225 min

No BS Social Media

In this Marketing Over Coffee: A special conversation with Jason Falls. We talk to him about his new book No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing Direct Link to File Show length 25:20 Sponsored by: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Get a free chapter of the book at NoBullshitsocialmedia.com 00:49 Intro - Talking with Jason 01:52 The big idea and the controversial title 03:58 The purists vs the business people 06:36 ROI - it's not all about sales 09:39 How to you get it to spread within the organization? Social media and R&D 12:29 Protecting your reputation 15:55 Social media is no longer the sandbox 17:27 Scientists vs. Hippies 21:56 Success of the book 23:37 The Explorer Tour Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jan 19, 201225 min

Pinterest, PIPA, Parrot

In this Marketing Over Coffee: Learn all about Google + Your World, SOPA, Pinterest and more! Direct Link to File Show length 25:51 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:22 Steve Jobs doll shot down 00:41 SOPA and PIPA Nuclear Option, Electronic Frontier Foundation 05:57 CES, Parrot Zik Headphones 08:07 Google + your world 09:57 Pinning Etsy picks to Pinterest 12:44 Vox on why you don't email segment 17:35 Danny Sullivan on Search 2011 18:57 Ellen asks: Any suggestions on affiliate/referral programs to integrate w social media? 23:19 The MoC Quarterly Report - Get yours today! Your feedback wanted. What's the pricing strategy? 23:50 Still time to Nominate for the Marketing Over Coffee Awards! 23:58 Question of the Week: What are you going to do with Pinterest? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jan 12, 201225 min

We Need to Become Action Figures

In this Marketing Over Coffee: Learn all about Ocean Marketing, iPhones, Drunk Shopping and more! Direct Link to File Show length 28:08 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:35 Happy New Year - Top 10 lists and Fold.it 03:30 Ron reports on the Ocean Marketing Debacle, and Geico plays it masterfully and Twitter follower case - $2 per follower? 02:06 Best Buy in death spiral? 22 Million devices from Apple and Amazon. WTF I wanted an iPhone. 06:18 Daniel Johnson Jr. sends in a NYTimes link on Drunk Shopping 06:47 From Twitter: Does email work? Which network will be the best platform in 2012. Bufferapp and SocialBro and ManageFlitter 13:26 Twitter - $120k a day to promote your trend, featured accounts, featured tweets, analytics. Facebook adding sponsored stories to feed. 18:56 The MoC Quarterly Report - Get yours today! Your feedback wanted. What's the pricing strategy? 20:39 Steve Jobs Action Figure 21:47 What are your 3 words for 2012? Marketing and Restoration. 24:49 Why no donate button on the site? No tin cup rattling. Get Marketing White Belt instead. 26:46 Still time to Nominate for the Marketing Over Coffee Awards! 27:10 Question of the Week: What are you doing for 2012? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jan 5, 201228 min

Don't Start a Podcast

In this Marketing Over Coffee: Learn all about New Google Features, Not Starting a Podcast, Holiday Campaigns, and more! Direct Link to File Show length 24:55 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Winners Becky of Florida Podiatric Medical Association and Michael McAllen and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:51 Kindles everywhere, add the Marketing Over Coffee Quarterly Report to it! 04:40 Google + features, hangout broadcast to YouTube, volume control for friends, Chris Brogan new book. 07:44 From Twitter - @Ellensadventure asks about holiday emails, @stevedavis asks about the secret checklist for finding a podcast cohost 15:29 Daniel Johnson Jr. asks about permalink structure 18:04 Jimmy Kimmel on giving kids crummy presents (NSFW), Jimmy Fallon Alarm clock 19:06 Sean Z. asks about marketing in a startup 22:33 Time to Nominate for the Marketing Over Coffee Awards! @vascellari has sent in a cool submission, get yours in now! 23:36 Question of the Week: Are you doing any holiday greeting campaigns? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Dec 22, 201124 min

Grandma Stella's Marketing Podcast

In this Marketing Over Coffee: Learn all about the Google Currents, Infographics, Think Up, and more! Direct Link to File Show length 29:44 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Winners Becky of Florida Podiatric Medical Association and Michael McAllen and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:29 Google Currents, Google + in Gmail, Gmail offers to eat my AOL account, 07:52 LinkedIn Group Statistics, Stitcher Stats 10:24 Ron on QOTW- Think up by Gina Trapani, and Swami John! 15:04 Marketing Automation Vendor Infographic 20:40 Charles sends in a cool link on Stories Selling 22:33 From Twitter - Danny asks about Smart TV apps, Jonathan asks about the job hunt 27:58 Time to Nominate for the Marketing Over Coffee Awards! 27:51 Question of the Week: Do you assign a monetary component to PR? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Dec 15, 201129 min

No Fights for the Wealthy

In this Marketing Over Coffee: Learn all about the Value of PR, Timeboxing QR Codes, Edgerank! Direct Link to File Show length 26:38 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Steve posts for the Giveaway, winner announced next week! and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:48 Nathan asks about the ROI of PR - AVE, Custom URLs, Primary Research. Wal-mart TV 07:03 Google Analytics real time dashboard 07:55 Timeboxing QR Codes 09:13 Kindle Fire Update 11:02 MoC Quarterly Report! 12:25 Improving your ranking in Facebook - Edgerank, WebTrends study on what generates action in Facebook 15:29 The value of back catalog in eBooks, Julien Smith's The Flinch 17:01 Roger Courville's The Virtual Presenter's Handbook, Blue Snowball and Logitech Headsets 20:40 Taking a break from foul language, John vs. Chris bench press challenge 23:20 Upcoming Events: 2012 Event Planning 24:29 Time to Nominate for the Marketing Over Coffee Awards! 25:33 Question of the Week: Do you assign a monetary component to PR? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Dec 8, 201126 min

Now with More Deal S***S!

In this Marketing Over Coffee: Learn all about Google Analytics Updates, Writing Code, and New Channels! Direct Link to File Show length 28:49 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter. and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 00:30 Venue Change! 02:33 Google Analytics Update - Flow Visualization, Mobile, Multi-Channel Funnels, Real Time reporting 04:53 iTunes removes our cojones 05:40 Jason asks via email: I write a lot of engineering code and I'd like to know where to start to learn the code you use for Internet marketing such as aggregating data from the net. Mashery is one point. 10:25 Groupon Run Wild demands 120,000 cupcakes, will Deal Sluts get us censored again in iTunes? 12:23 @Woofer215 sends Marketing over Coffee on a dog 14:20 Voicemail - Matthew Ebelin new channels - Graphic Novel, and Novella 20:14 LinkedIn Group: Mark asked about buying Facebook Likes 23:25 It's official - QR codes are worse than Affiliate Programs, John's inspired to scam Klout, LaterBro.com 26:16 MoC Archives and The Quarterly Report! 27:31 Upcoming Events: Holiday Travel! 27:50 Question of the Week: What programming and data resources are you using for marketing development? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Dec 1, 201128 min

Imitation Snake Oil

In this Marketing Over Coffee: Learn all about Kindle Fire, QR Codes and Flipping the Classroom! Direct Link to File Show length 34:59 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter. and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 02:08 Kindle Fire Unboxing 08:38 QR Codes for Customer Service - Holograms, Eggs and Onions on Facebook 13:28 Google + Guide Firms 14:05 When will Facebook buy Foursquare? Groupon/Foursquare integration 18:48 New listener @EricaGlasier comments on us laughing at Social Media Professionals 21:05 Amazon Kindle vs. iPad in the workplace 22:40 Voicemail: Whitney on Flipping the Classroom 28:10 Regulating the Internet and Culture of Mediocrity 31:37 LinkedIn Group: Does a marketer have to have a smartphone? 33:41 Upcoming Events: Holiday Travel! 34:01 Question of the Week: What do you think of the new Kindles? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Nov 23, 201134 min

Newsjacking

In this Marketing Over Coffee: Learn all about David Meerman Scott's new book Newsjacking! Direct Link to File Show length 23:52 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter. and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 02:43 What is Newsjacking? 08:08 Newjacking as Real Time Marketing 09:30 Going the eBook route, Steve Jobs and the iPad 14:46 The Lifecycle of a News Story 17:30 Good Judgement, Newsjacking and Larry Flynt Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Nov 17, 201123 min

Cojones of Steel

In this Marketing Over Coffee: Learn all about Google +, iPhone Apps, the Daily Deal and more! Direct Link to File Show length 24:17 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter. and MarketingProfs MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 02:14 G+ for Business (set up your page now), Chris lays out some tips, Google Engage for Agencies 09:57 Groupon IPO, the future of daily deals 14:45 Load John's iPhone - Apps - QR Reader, MindNode, App Shopper, Google Voice, ProPrompter, Eventbrite, LightMeter. To be tested - Springpad vs. Evernote? 19:44 Xbox Live - Showing me other gamers on Gears 3 20:09 Blogworld Expo - Convergence of Blogging 21:01 Upcoming Events: MarketingProfs Virtual Email Conference 21:40 The 38th Annual Marketing Over Coffee Awards Coming Soon! Susie nominates Steve Jobs - who will take the award? 23:21 Question of the week: What are you doing with Google + for your business? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Nov 10, 201124 min

Now with More Shameless Plugs!

In this Marketing Over Coffee: Learn all about Google Ripples, HiveMined, The Long Tail and more! Direct Link to File Show length 26:06 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter. and MarketingProfs MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:15 Google Analytics now covering Share This, Add to Any and Add This, Google Reader inspires HiveMined, and Google Ripples 04:52 Yahoo announces plan to acquire Interclick 05:00 Chris' Auto DM Campaign and Tuesday Newsletter Updates, myth of the Long Tail 11:34 Using YARP for site stickiness, shameless plug for Chris' Book 13:23 Death of a LinkedIn Group 15:50 Shameless plug for the Beancast, Shameless plug for MarketingProfs University, Where's the Education Revolution? 22:03 Event Round Up - Daniel Johnson, Jr. and John Blue on location in Kentucky 22:07 Upcoming Events: BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 23:35 The 38th Annual Marketing Over Coffee Awards Coming Soon! Susie nominates Steve Jobs. 25:19 Question of the week: Are you up for a Auto DM Campaign? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Nov 3, 201126 min

Job Stealing Panda

In this Marketing Over Coffee: Learn all about Panda Upgrade, Auto DM Campaign, booth babes, and more! Direct Link to File Show length 26:27 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter. and MarketingProfs MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:22 Big SEO Week: Looking on the bright side - Panda wipes out SEO professionals 03:49 Search results encrypted, Getting into AdWords 06:54 Dayparting AdWords, Google Reader feeding Google + 09:38 Chris' Auto DM Campaign, Recycling Twitter Content, Crowdbooster for Twitter 15:01 Marketing framework from @onboardgames comment 17:50 @edhealy asking about event marketing, Tribes, RFID, booth babes, advanced conferences 23:26 LinkedIn group quiet - Feed not working 23:52 Event Round Up - Daniel Johnson, Jr. and John Blue on location in Kentucky 23:59 Upcoming Events: BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 24:12 The 38th Annual Marketing Over Coffee Awards Coming Soon! Susie nominates Steve Jobs. 25:18 Question of the week: Have your SEO strategies changed because of Panda or other Google Changes? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Oct 26, 201126 min

Back to Flip the Funnel

In this Marketing Over Coffee: A Special Interview with Joseph Jaffe! Direct Link to File Show length 27:16 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Enter at gopromos.com/makeover and MarketingProfs MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:42 Starting with Flip the Funnel, Crayon and Powered, the peril of wooing strangers 05:22 Did Flip the Funnel run on it's own as predicted? 08:35 Operationalizing the Ambassador and Advocacy Program 10:13 Bullish on the Future 13:10 Can the existing bureaucracy adapt or will they be replaced? 16:11 What's the future of Direct Marketing? 21:35 The Podcasting Phenomenon 23:02 Upcoming Events: BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 23:25 The 38th Annual Marketing Over Coffee Awards Coming Soon! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Oct 19, 201127 min

My Little Pony

In this Marketing Over Coffee: Learn about iOS 5, XXX Sunrise, Viva Las Vegas! All this and more... Direct Link to File Show length 25:50 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Enter at gopromos.com/makeover and MarketingProfs MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:45 Talking about Steve Jobs 05:54 iOS5 and Siri voice recognition, Safari revamp (check out Shortcode Exec PHP), New FB iPad app, iMessage to crush texting? 12:11 Seth Godin Interview transcript available. 12:50 From the LinkedIn Group - XXX land rush 15:27 Online gambling site raid, Chris in Vegas 19:25 Mapping the lifecycle, SF.com Winter 12 coming this weekend 23:02 Upcoming Events: BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE 23:25 The 38th Annual Marketing Over Coffee Awards Coming Soon! 24:20 Question of the Week: Are you upgrading to the iPhone 4S? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Oct 12, 201125 min

Activate Cheese Shield

In this Marketing Over Coffee: Learn about Google Plus Shared Circles, Email Digests, Social Media Sharing! All this and more... Direct Link to File Show length 23:37 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more! Check out the new promotion! and MarketingProfs MarketingProfs University – they offer monthly online learning courses for Marketers. The next course, starting October 13, is Video Marketing Made Simple – learn all you need to know about video marketing by instructors like Steve Garfield and Tim Washer without having to leave the comfort of your desk. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 02:20 Google+ Circle Sharing 06:30 From the LinkedIn Group - Jeff asks Publish to blog first - then an excerpt on Google+? 09:14 LinkedIn downgrades me to weekly digests, No Google Wallet users 11:06 Podcamp Wrap Up - John talks about improving your photos 18:30 Mastering the VC Game now in Paperback (buy on Amazon)- Original Interview with Jeffery Bussgang 20:22 Garrett's Popcorn at your wedding? 21:46 Upcoming Events: BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE 22:33 The 38th Annual Marketing Over Coffee Awards Coming Soon! 22:43 Question of the Week: What Google + Circles are you sharing? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Oct 6, 201123 min

We Are All Weird

In this Marketing Over Coffee: A special interview with Seth Godin about his new book We Are All Weird Direct Link to File Show length 28:52 Brought to you by our sponsors: GoPromos.com - GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. and MarketingProfs -MarketingProfs University – they offer monthly online learning courses for Marketers. The next course, starting October 13, is Video Marketing Made Simple – learn all you need to know about video marketing by instructors like Steve Garfield and Tim Washer without having to leave the comfort of your desk. Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:50 The big idea behind We Are All Weird 03:57 The 4 Forces of Weird 07:08 The End of Mass - Mass Charity, Mass Politics 12:35 More on politics and The Filter Bubble, Cory Doctorow - Eastern Standard Tribe 16:24 End of Mass Education - Sir Ken Robinson 20:15 Mobile is as Weird as Media Gets 21:48 Obligation of the Weird 25:17 Domino Project - only 10k Available Upcoming Events: BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Sep 28, 201127 min

Empty Google Wallet

In this Marketing Over Coffee: Learn about Facebook Updates, Google +, and nothing about Google Wallet! All this and more... Direct Link to File Show length 25:47 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. 01:13 Google Wallet, Google Plus Open to all - Group Hangouts, Search, Public API 10:43 Brad asks: I notice you guys link directly to the podcast on the Libsyn servers. What would happen to your Libsyn stats and Google Analytics if you were to add redirects inside your .htaccess file? 13:50 Facebook Updates 18:50 From the LinkedIn Group - Talent vs. Tools 20:20 Upcoming Events: Podcamp Boston BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE 23:40 The 38th Annual Marketing Over Coffee Awards will be here soon! 25:04 Question of the Week: What have you got going with Google Wallet and Google Plus? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Sep 22, 201125 min

Now with More Geekery!

In this Marketing Over Coffee: Learn about World of Warcraft, Company Website Mergers, Comic Books and other Geekery! All this and more... Direct Link to File Show length 25:16 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. 01:10 WoW and business tactics - Is it about the gear or your skill level? 06:29 From the LinkedIn Group - Best way to handle websites in company merger? 14:20 John returns to the Kindle, check out Calibre 16:29 From twitter: @yourDigiGirl On working with local reporters 17:40 DC Comics Reinvents Itself. What happens in campaigns that try to simplify to appeal to new customers? 20:16 Tired of recycled content and case studies, the porn boost vs. subway loss 23:40 Upcoming Events: Podcamp Boston BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 24:20 Question of the Week: How have website and twitter mergers worked for you? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Sep 15, 201125 min

Interviews with Al Pittampalli and Max Barry!

In this Marketing Over Coffee: Hear the latest from authors Al Pittampalli and Max Barry! Direct Link to File Show length 29:17 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. 01:15 Interview with Al Pittampalli - Read This Before Our Next Meeting - Dealing with the epidemic of things not being done, killing urgency and the culture of compromise 04:33 The Principles of the Modern Meeting 06:50 How to kill the informational meeting 10:47 Meetings as a cultural transition point, changing the culture 16:27 The return to Office Hours 19:07 Max Barry, author of Machine Man - Where did you get the idea for Machine Man? 21:04 Publishing via Blog - Fiction on the Internet 25:10 Screenplays in Production 27:02 Life in the Corporation 28:33 Upcoming Events: Podcamp Boston, Future M BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Sep 8, 201129 min

Me and Anna Kournikova

In this Marketing Over Coffee: Learn about Hurricane Marketing, Dreamforce, Twitter Power Tools! All this and more... Direct Link to File Show length 23:11 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. 00:53 First Earthquake then Hurricane - Hurricane Stats and online weather maps, Wunderground.com, Hurricane Marketing 04:28 Steve Jobs steps down, Dress Like Steve Jobs Day, Cloud iPhone? iPhone 5? Sprint iPhone? 05:12 @Swinrs Asks about PC or Mac for a Social Media Marketing Manager, MITE 07:56 Dreamforce rockin' it this week, monitoring #df11, power twitter tools 11:30 Victor deals with fair trade certified coffee from local producers in Nicaragua and asks for marketing tips. 15:01 Top reasons for Direct Mail FAIL, We get some direct mail 18:21 From the LinkedIn Group - Steven tells us Mappoint is alive and well with version 2011! Question on excluding keywords from Google results. 20:04 Multi-Channel funnels on Google Analytics 21:42 Upcoming Events: Podcamp Boston, Future M BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 22:21 Question of the Week: What advice can you give for someone marketing fair trade coffee? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Sep 1, 201123 min

Earthquake Edition

In this Marketing Over Coffee: Learn about the Panda Situation, Stumble Upon, t.co! All this and more... Direct Link to File Show length 26:42 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 00:47 John's Lame Topics - HP fire sale, Jersey Shore A&F Situation, Earthquake 02:33 SEO - Panda 2.4 wiping out the automation advantage 06:10 Facebook latest revision has some features that look familiar to Mountain View fans, the talent wars, OneForty acquisition. 11:05 StumbleUpon number one traffic driver - 50% of all US Social traffic 13:09 t.co and setting up custom traffic segments, tracking affiliate programs 16:58 New LinkedIn Mobile App 18:46 John Blue on Geographic Mapping tools - BatchGeo, MapPoint, Excel doing API access, Customer loyalty for small businesses 24:20 Upcoming Events: Podcamp Boston, Future M BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 25:50 Question of the Week: What have you done for customer loyalty programs? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Aug 25, 201126 min

Post Office Twilight

In this Marketing Over Coffee: Learn about the Post Office, Google Acquires Motorola, ! All this and more... Direct Link to File Show length 25:18 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 01:43 Great story on a possible collapse of the USPS, Google Catalogs - So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance, Tea Collection, Urban Outfitters and Williams-Sonoma. Google Trend Analytics 06:37 Motorola Acquired by Google, Get your HTML 5 on. 09:23 From the LinkedIn Group - New LinkedIn App, Press releases still worth doing? 14:10 Social Media monitoring tools, Subject Line Mining via Twitter 17:07 Getting PPC data into an Excel Spreadsheet from SEOmoz. 18:04 Firefox 8, Windows 8, Thunderbird 6, Amazon EC2 23:12 Upcoming Events: Podcamp Boston BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 24:30 Question of the Week: What's working for you in Direct Mail? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Aug 18, 201125 min

Leading Economic Indicators

In this Marketing Over Coffee: Learn about Economic Indicators, Social Media for Franchises, New Gear! All this and more... Direct Link to File Show length 21:38 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 00:45 Jason Falls, coming soon to a city near you! 01:27 Economic Indicators that Chris keeps track of, and the Job Market 09:30 On trade shows - Michael P. says Chris should set up two big chairs and a video game system (Gears of War 3? Dancing Games?) 10:37 Johnny T. points out the hazard of plugging the new Jason Bateman movie on the Blues Brothers Facebook Page. 11:24 Gear watch - 3D TV? Comcast rolling out $10 broadband. 15:05 From the linkedin group - Social media for a SBO under a franchise, bait and switch email. 20:00 Upcoming Events: Podcamp NH and Boston BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo Mike McAllen sends in Event Camp Silicon Valley 8/24 use MOC as code 20:52 Question of the Week: What's working for you at Trade Shows? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Aug 11, 201121 min

This Place Is Dead

In this Marketing Over Coffee: Learn about Adobe Edge, Foursquare and Trade Shows! All this and more... Direct Link to File Show length 25:57 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 00:49 Name badges 02:19 Adobe Edge and HTML 5, Social is Dead. 07:34 AdWords at Page Bottom 09:05 Foursquare self service advertising for local businesses, Foreca.st 12:40 Trade show booths 23:52 Max Barry Machine Man Interview and Give Away! DM me for a shot at 1 of 3 free copies of Machine Man @johnjwall 24:40 Upcoming Events - Podcamp NH and Boston. BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 25:05 Question of the Week: What's working for you at Trade Shows? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Aug 4, 201125 min

Now with More Justine!

In this Marketing Over Coffee: Learn about Google Plus, Wordpress, MindMaps, HTML for Email! All this and more... Direct Link to File Show length 23:10 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 00:47 Yes, still more about Google +, 20MM plus. Twitter vs. G+ 05:28 Wordcamp wrap-up, using MindNode to present, Presentation Zen swindle 11:09 Google Paid Search Report on PPC not cannibalizing organic traffic 12:22 From LinkedIn - John asks about using validated HTML in email templates 17:25 Google AdWords Express 18:48 Apply with LinkedIn functionality, adding Video to your linkedin profile (sorry, the old link is dead, we'll get you a new one) 21:11 Upcoming Events - EduWeb, Podcamp NH and Boston. BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 22:02 Question of the Week: What are you doing to market your WordPress Blog? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 28, 201123 min

Plus This!

In this Marketing Over Coffee: Learn about Google Plus, Subscription Centers and Spotify! All this and more... Direct Link to File Show length 24:18 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 00:58 Google Plus all the time. For Brands? For China? Time codes? 06:47 YouTube Cosmic Panda redesign 07:35 Apple iAd buys at $300k 08:00 From the LinkedIn group: Unsubscribe Centers? 13:04 Unplanned marketing success stories 16:05 Wordpress tips - Jetpack Analytics on the iPad, Schema.org 19:00 Marketing ramifications of Spotify 21:52 Upcoming Events - WordCamp Boston, EduWeb, Podcamp NH and Boston 23:04 Question of the Week: What's working for you on Google Plus? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 20, 201124 min

Special Interview with Derek Sivers

In this Marketing Over Coffee: A special conversation Derek Sivers. We talk to him about his new book Anything You Want Direct Link to File Show length 26:28 Sponsored by: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 01:09 How did you get involved in the Domino Project? 02:08 The 3.3 Million Dollar Mistake 05:40 How to apply Hell Yeah! 08:47 The minimalist approach 11:20 Taking personal responsibility 13:55 Punishing everyone for one person's mistake 18:39 The TED Experience - The First Follower Presentation, Weird or Just Different 23:09 What's next? You can check out his site on the book (200 free songs if you buy the book). Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 14, 201126 min

Now with More Google Plus!

In this Marketing Over Coffee: Learn about Google Plus, Permalinks, and Summer Movies! All this and more... Direct Link to File Show length 24:21 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 01:16 Google Plus is here: Circles and Hangouts 08:33 Using Kindle and other eBook programs 09:25 Google contract with Twitter has expired 10:52 Pay for Facebook Ads with your AmEx points 12:37 Daniel Johnson asks about using the postname in permalink structure and database performance, Bryce reccomends CloudFlare 17:04 DNS Acceleration and Steve Gibson tool, Tim Street asks about integrated tools. 19:31 Summer Movies are here! Transformers has a $97M weekend, Captain America hangs out with us at the Dunks 21:04 Gear talk - Canon Point and Shoot (Canon shots, and Canon Video) vs. Sony NEX (Photos) 22:30 Derek Sivers Interview Next Week 22:42 Upcoming Events - Chris at Wharton Business School and WordCamp Boston 23:06 Question of the Week: Are you doing anything interested in Google Plus? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 7, 201124 min

Please Keep Off the Astroturf

In this Marketing Over Coffee: Learn about New Top Level Domains (TLD), Google Plus coming, and Organic SEO Retargeting Direct Link to File Show length 23:47 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 00:45 Getting ready for Q3 sponsors 02:16 Voicemail - Jay calls in on New TLD's 185k filing fee, 25k per year 05:13 Shilling for Facebook 07:48 Google +, New Social GMail Functions, similar to Rapportive 09:36 Social media having huge impact on organic search results, Organic SEO Retargeting 11:56 Book launch update 13:28 Trade Show presentation at ProfsB2B 19:22 iPhone coming to Sprint? 19:48 From the LinkedIn Group - When you do an email blast for a new client, what do you consider a respectable opt-out rate? Will you be ban hammered? 22:09 Upcoming Events - Chris at Wharton Business School and WordCamp Boston 22:53 Question of the Week: Will social's impact on organic SEO make you change your strategy? Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jun 30, 201123 min

Interview with David Meerman Scott (2011)

In this Marketing Over Coffee: A Special Interview with David Meerman Scott! Direct Link to File Show length 32:23 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 01:26 Real Time Marketing and PR 04:01 How do large corporations get to real time? Social media is holding you back. 08:22 Marketing Lessons of the Grateful Dead 11:50 Using the Music Industry as a bellweather, Bob Lefsetz 14:56 Other things on the required reading list: The Week, Boston Globe, editors, getting tired of beating Weiner 18:18 Speaking globally 21:04 What's new - 3rd Edition of New Rules of Marketing and PR 22:48 Changes in the Publishing World, Ladder approach to content 26:29 Marketing Strategy Planning Template 27:06 On Writing Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jun 23, 201132 min

Buy My Book!

In this Marketing Over Coffee learn: About Chris' Book, Email, Trade Shows, Book Sales! All this and more… Direct Link to File Show length 25:14 Brought to you by our sponsor: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more: Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10! 01:30 Book signing from the future 02:00 From the floor of Marketing Profs B2B Boston 03:18 From the Voicemail Bin: Jeremy from YES Prep doing a National Conference, wants to drive traffic to his preso. 06:43 The Christopher S. Penn Book is here 12:49 Could the Nook be a hacker fave? 14:15 Tracking book sales 17:22 How effective are Twitter auto DMs? 19:55 Michael asks how far we are from a Max Headroom World 20:22 Dan Pink on compensation for Creative Professionals 20:38 From the LinkedIn Group: Tools other than Compete? Alexa? 23:09 Upcoming Events: The Christopher S. Penn Tour T-Shirt 24:15 Question of the Week: Why haven't you bought Chris' Book Yet? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version) Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jun 16, 201125 min