Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this Marketing Over Coffee:
A classic from the archives - A special conversation with Simon Sinek. We talk about his book: Start with Why
Show length 27:28
Brought to you by our sponsor:
GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).
00:40 The book is more about leadership than business
02:29 Having PR lead with a YouTube Video
03:28 Using the “Why” to drive your copywriting home
04:48 How it works for Apple vs. Dell
07:08 The Golden Circle
08:50 Why people go with their gut
10:10 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration
12:15 Why most innovation is really just manipulation
13:38 The Discipline of How, Consistency of What, and why you can’t get more authentic
15:25 The Celery Test – Choosing the tactics that will allow you to scale
18:22 The danger of The Split
20:30 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation
23:20 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.
The MoC Quarterly Report - Get yours today!
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.