Marketing Moves

Branding from the ground up is no easy feat. On our latest episode, special guest, Ali Putnam, shares with VividFront's President, Madison Riddell, the vision and marketing tactics behind her brand of luxury women's golf apparel, A.Putnam. With versatility at the forefront, Ali's brand focuses on elevated style, on and off the course.

On this episode of (Mini) Marketing Moves, VividFront's Consumer Marketing Directors Molly Killeen and McKenzie Clark discuss their current favorite eCommerce marketing tactic - Direct Mail Retargeting. Listen now to learn why it's an effective way to reach prospective customers outside of crowded digital advertising platforms...just in time for the busiest shopping season of the year.

Growing your social media organically can be a tough code to crack. Kyle and Kaitie Nickel, founders of digital media company, Cleveland Vibes, seem to have found the key. Hear these proud Clevelanders chat with VividFront's Ashtyn Morris, about how they help local creators thrive, their most successful social channel, and advice to brands looking to build their business from the ground up through organic social media.

Introducing Mini Moves, a spinoff of Marketing Moves that provides you with the same valuable marketing content, but in 10 minutes or less. This series is perfect to listen to while you're making your morning coffee, commuting to work, or taking a break during the busy work day. On our first episode, Kyle Mollison, VividFront's Director of B2B Marketing, and Rachel Reed, Senior Marketing Executive, discuss the impact and success they've seen from SMS texts rather than traditional email marketing. If you're looking for a fresh way to directly reach your audience, SMS may be the way to go.

Building authentic relationships is key to building a business. On this episode, special guest Adam Kaufman, Founder of Up2 Opportunity Fund - a technology venture capital company - and Host of the Up2 podcast, shares why true humility is the foundation for greatness. Hear Adam talk about everything from what he looks for in entrepreneurs when considering investments to how he preps for podcasts with VividFront's President, Madison Riddell. If you’re an entrepreneur, working at a startup, interested in venture capital, or starting your own podcast, this one’s for you.

Starting your first business is challenging. Starting your first business in a new, relatively unexplored industry is even more challenging. This episode's special guest, Molly Cheraso, Founder of Verbena Free Spirited, had a vision for the first non-alcoholic cafe & bar in Cleveland, and she delivered. Hear Molly talk about her sources of inspiration, market research process, brand-building, and more with VividFront's President, Madison Riddell. If you're marketing in a growing niche segment, this episode's for you.

Bridging the gap between sales and marketing is arguably the top priority (and most difficult to achieve) for a growing business. On this episode, our special guest, Dana Allender, Founder of his own sales consulting firm, SUN, shares his perspective in an open conversation with VividFront's CRO, Madison Riddell. If you're an entrepreneur, salesperson, marketer, or interested in becoming one of the three, this episode is for you.

Growing a brand from the ground up is a feat in and of itself, but trying to stand out amongst competitors in a highly saturated industry is another. This episode's special guest, Megan DiVincenzo, Founder of The Sis Kiss, is the prime example of a boss babe who followed her passion and never looked back. Listen to Meg spill the tea on her journey as an ex criminal defense attorney, brand visionary, and much more to VividFront's CRO, Madison Riddell and Senior Account Executive, Molly Killeen.

Are you bidding on your brand name? The controversial ‘branded search debate’ is the hot topic of our newest podcast episode. Listen to Marketing Executive, Karen Steinbauer, unpack our POV as a Google Premier agency managing millions in search advertising spend each year. If you're a branded search skeptic, this episode is for you.

Headless CMS. Hearing the term can give consumers quite the headache. What is it? Is it right for you? Should you go with a headless or traditional setup? While monolithic CMS platforms provide a one-stop shop for your web necessities, they can be quite limiting. Headless allows you to build a unique experience that fits your personalized needs, and doesn't trap you in a platform that is unable to grow with your brand. Joseph Testa, VividFront's Managing Director of Development, simplifies the benefits of headless website development and breaks down why it could be the right solution for your business.

Today's topic is a hot one: Are marketing agencies worth it? Obviously, we're a little bit biased, but we do have a unique perspective to share here. We understand the importance of prioritizing profit, and how carefully you must consider any drags on your bottom line. But we also know what it takes to bring on a marketing agency the right way. Madison Riddell, CRO, and Lisa Perry, COO, dive into the pros and cons of onboarding a marketing agency for your brand.

Influencer marketing is such a key strategy for brands - it needs no introduction. But as the supply of influencers increases rapidly, so does the demand - and you know what that means! The price of influencers is going Up... and Up...and Up. How can we be sure to get the most bang for our buck, and design profitable influencer programs? Here to help - we have VividFront’s Director of eComm Paid Media, McKenzie Clark.