Episode 30
Connecting with Gen Z: Ft. Andrew Roth (dcdx)
A lifetime of exposure to technology has significantly shaped Gen Z’s behavior when it comes to purchasing habits and media consumption. Andrew Roth, Founder and CEO of dcdx, helps businesses better understand and connect with Gen Z through tailored marketing. He joins Marketing Moves to talk about his research business, the relevance of Gen Z culture, favorite brands amongst Gen Z, and how to speak their language. If you want to appeal to Gen Z as a marketer, click here and press play!
May 30, 202437m 22s
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Show Notes
A lifetime of exposure to technology has significantly shaped Gen Z’s behavior when it comes to purchasing habits and media consumption. Andrew Roth, Founder and CEO of dcdx, helps businesses better understand and connect with Gen Z through tailored marketing. He joins Marketing Moves to talk about his research business, the relevance of Gen Z culture, favorite brands amongst Gen Z, and how to speak their language.
If you want to appeal to Gen Z as a marketer, click here and press play!