Marketing Made Simple

While once an app just for sharing personal photos, Instagram has taken the business world by storm. In fact, 71% of U.S businesses claim to use Instagram as a company. But when it comes to Instagram, most companies struggle creating content that is actually engaging. That's why today's episode is packed with practical tips you can use to produce engaging Instagram content that works! Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Aleya Harris joins the conversation to break down how to craft and create effective Instagram content, specifically by using reels, that will catch your followers' eyes and help convert them into customers. If your Instagram content feels a little stale or your audience just isn't responding, this episode is for you! You can contact StoryBrand Certified Guide Aleya Harris directly at ClarifyYourMessage.com/Aleya-Harris. Call 615-649-0705 and share your breakthrough moment or story of success after using the StoryBrand Framework to clarify your social media for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 and leave a voicemail telling us about your breakthrough moment, small victory or huge win after using the StoryBrand Framework within your social media and you could be featured in an upcoming episode! We can't wait to hear from you! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

When it comes to creating content for social media, most people come up with their posts in the moment. But trying to think of something that's new, creative, fun, entertaining, and educational on the spot is no easy feat. Especially when you're posting several times a week! Creating content in the moment leads to content that doesn't have a purpose or is boring, and often turns into just not posting at all. If you want to start creating engaging content AND make social media easier, you need a plan! Today J.J. and April are continuing our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you! You can contact StoryBrand Certified Guide James Hannan directly at ClarifyYourMessage.com/Results. Call 615-649-0705 and share your story of success after using the StoryBrand Framework to clarify your social media before Friday, January 28, 2022 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, January 28, 2022 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework within your social media and you could be featured in an upcoming episode! Call us at 615-649-0705 before Friday, January 28, 2022 and share your social media story of success today. We can't wait to hear from you! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Social media is a very effective way of connecting with your customers and growing your brand, but it can also feel overwhelming. It's hard knowing which platform is right for your business, how often you should post, and most importantly, what kind of message to post. Today's episode starts off our newest series all about clarifying your messaging throughout the ecosystem of your business, and over the next few episodes J.J. and April are diving deep into all things social media. In this episode, StoryBrand's Director of Marketing, Marlee Joseph, joins J.J. to break down three easy tips you can immediately implement within your social media messaging so it is clear and works. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Each week on the podcast, we show you how to use the StoryBrand framework in your marketing to invite customers into a beautiful story where you are the guide and they are the hero. But today's conversation is a little bit different. You're never going to believe it. You might even be shocked because today we are giving YOU permission to be the hero! While you should always play the guide as a company, brand or leader, when it comes to your own personal story and experiencing a fulfilling and meaningful life, you should always play the hero. In today's episode, Donald Miller, host of the Business Made Simple Podcast and author of Building a StoryBrand, joins us to talk about how to create a life of meaning and purpose, all from his new book Hero on a Mission. If you want to wake up every morning interested in your own life, your own business, and your own story, then you will love today's conversation all about becoming a hero on a mission. When you preorder Hero On a Mission on Amazon, Audible, or wherever you buy books, you'll also get free instant access to Donald Miller's limited video series How to Transform Your Life with Story-Based Goal Setting. Just email your receipt to [email protected], and you'll unlock the course you need to achieve every goal you set using the power of story. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Most of us are bored with the story we're living. We've lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In this preview of an upcoming episode, host Donald Miller walks you through creating a morning ritual so you know exactly how you should be spending each day. Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose. If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Business Made Simple Podcast feed wherever you stream podcasts and every Thursday for six weeks starting January 6th you will learn how to become a hero on a mission.

Hero Makers, it's almost time to wrap up 2021, so we're wrapping up our biggest "ah-ha" moments of the year too. You know we always say that marketing should be easy, so we're making it super easy to take in the biggest lightbulb moments of the year. The moments that made you say, "I finally get it!" and "I can really do this!" In this episode, J.J. and April revisit four amazing "ah-ha" moments from these past conversations: Episode #2 - "Invite Your Customers Into a Beautiful Story" Episode #3 - "Discover What Your Customer Really Wants" Episode #4 - "What Specific Problem Do You Solve for Customers?" Episode #13 - "How to Create a Website that Works" -- Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Truly go from "ah-ha" to "action" and clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on February 22th and 23th, 2022. Register now at StoryBrand.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Most of us are bored with the story we're living. We've lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose. If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Business Made Simple Podcast feed wherever you stream podcasts and every Thursday for six weeks starting January 6th you will learn how to become a hero on a mission.

Hero Makers, it's been a joy to serve you this year. We have been overwhelmed by the number of people in our listening community who have finally found clarity on how to craft marketing that works. We always say that marketing should be easy, so our gift to you this season is an episode that will make it even easier! In this two-part series, we're revisiting some of our biggest "ah-ha" moments of the year. The moments that caused a lightbulb to go off in your brain. The moments that made you say, "I finally get it!" and "I can really do this!" So buckle up, Hero Makers! You're in for a jammed packed episode of "ah-ha". In this episode, J.J. and April revisit our biggest "ah-ha" moment to date when they talked with Donald Miller, author of Building a StoryBrand and Marketing Made Simple, about the StoryBrand framework, the framework that powers this podcast. Don will guide you through each part of the StoryBrand framework and how you can immediately use it to take action to clarify your message. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! Whether you're a speaker, realtor, business coach, or any other service where you're really selling yourself, you might be feeling like it's a bit of a paradox to make the customer the hero. After all, what you sell is literally all about you! Fortunately, there is a way to still sell yourself and your services AND elevate your customer to hero status. In today's episode, J.J. and April will show you how to uniquely implement the Storybrand framework for your personal brand. You'll also hear from StoryBrand Certified Guide Ashley Falletta. Ashley shares some great practical marketing tips she used to help her client transform into a guide-minded personal brand. You can contact StoryBrand Certified Guide Ashley Falletta directly at ClarifyYourMessage.com/Ashley-Falletta. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! Family-owned businesses tend to all sound the same when it comes to their messaging: their grandfather started the business from nothing 50 years ago! Unfortunately, leading with a message like this tends to get your customers sidetracked. If your family-owned business is struggling with creating a unique message, we have great news: StoryBrand will work for you! In this episode, J.J. and April walk you through how you can continue to highlight your origin story to build authority and trust with customers while still making the them the hero. You'll also hear from StoryBrand Certified Guide Alex Schauer. Alex shares her personal experience working with her father-in-law's business to clarifying its messaging. She also shows you how using the StoryBrand framework within a family-owned business not only puts the focus back on your customer but also helps to realign and unite your entire family around a single message. You can contact StoryBrand Certified Guide Alex Schauer directly at ClarifyYourMessage.com/Alex. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I know the StoryBrand framework is great, but will it work if I'm an artist?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! We often hear from artists and businesses who sell art feeling confused how to implement the StoryBrand framework. Well artists, we have some great news for you: StoryBrand WILL work for you! In this episode, J.J. and April walk you through exactly how to shape your marketing so you reach the right people and sell more. You'll also hear from StoryBrand Certified Guide Lynn Tickner of Ink and Key. Lynn shares how she worked with two different artists to clarify their messaging then guides you through what you'll need to replicate their success. You can contact StoryBrand Certified Guide Lynn Tickner directly at ClarifyYourMessage.com/LynnTickner. -- Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on December 6th and 7th, 2021. Register now at StoryBrand.com. At this two-day virtual event you will clarify your message, create a marketing plan that works, and get virtual coaching from our StoryBrand experts to make sure you've got it right. Now is the perfect time to clarify your message and create a marketing plan that works! Don't miss out and register for the StoryBrand Marketing Livestream on December 6th and 7th, 2021 at StoryBrand.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Nothing brings us more joy than when we see a business inviting their customers into a beautiful story. And we've got to say, our listeners have been killing it out there! We are seeing customers (and therefore businesses) winning left and right, and we couldn't be more proud. We want to take time to celebrate you—our Hero Makers—and the success you've experienced! In today's episode, J.J. and April are highlighting six stories of success from Hero Makers who've implemented the StoryBrand framework to clarify their message and how it's helping them win. -- Even if you have the best product in the marketplace,you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on December 6th and 7th, 2021. Register now at StoryBrand.com. At this two-day virtual event you will clarify your message, create a marketing plan that works, and get virtual coaching from our StoryBrand experts to make sure you've got it right. Now is the perfect time to clarify your message and create a marketing plan that works! Don't miss out and register for the StoryBrand Marketing Livestream on December 6th and 7th, 2021 at StoryBrand.com. Do you have a story about your small victory or huge win after using the StoryBrand Framework or building your sales funnel? We want to hear about it! Leave us a voicemail at 615-649-0705 sharing your story of success, and you could be featured in an upcoming episode! Just call us at 615-649-0705 and share your story of success today. We can't wait to hear from you! Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, "Will the StoryBrand framework work with your premium products or luxury brand?" They'll also walk you through shaping your messaging for your high end products so you're reaching the right customers who want to buy. You'll also hear from StoryBrand Certified Guide Wes Gay. Wes guides you through how to craft your premium product's messaging around solving an identity problem and not a physical problem. You can contact StoryBrand Certified Guide Wes Gay directly at ClarifyYourMessage.com/WesGay. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April continue the conversation, revealing the four areas most non-profits work and how you can pivot your messaging between those areas to maximize success! You'll also hear from StoryBrand Certified Guide Beth Carr. Beth shares how she's utilized the StoryBrand framework to help her non-profit client engage with donors with amazing results! You can contact StoryBrand Certified Guide Beth Carr directly at ClarifyYourMessage.com/BethCarr. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? " In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, "Will the StoryBrand framework work with your non-profit organization?" If you run a non-profit, you definitely love today's episode! You'll also hear from StoryBrand Certified Guide Shannon Litton. Shannon guides you through how to escape the vanilla rubber-stamped language most non-profits fall back on and how to can craft a message that actually works! You can contact StoryBrand Certified Guide Shannon Litton directly at ClarifyYourMessage.com/5by5agency. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I sell direct to businesses AND direct to customers. Will the StoryBrand framework actually work for me?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, "Will the StoryBrand framework work if you sell to businesses AND directly to customers?" And you'll definitely like what we've got to say! You'll also hear from StoryBrand Certified Guide Hunter Davis. Hunter shares how he helped a client serving both businesses and individual customers differentiate between the problems they solved for each audience and how that increased engagement! You can contact StoryBrand Certified Guide Hunter Davis directly at ClarifyYourMessage.com/Hunter-Davis-B2B-Storybrand-Consultant-California. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode! Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you! -- We get this question all the time: "My business is unique and I help customers fix a very specific problem, but will the StoryBrand framework actually work for my marketing?" You've been heard and we are answering! This is the first episode in our new series that answers the question, "Will it work for me?" Previously on the podcast, we explored each part of the framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, "Will the StoryBrand framework work for your B2B business?" And you'll definitely like what we've got to say! You'll also hear from StoryBrand Certified Guide Ryan Toth, who shares how he helped his B2B-based client stop wasting thousands of dollars each month trying boost their SEO, and instead rebuilt their website using the StoryBrand framework! The success that followed is mind blowing. You can contact StoryBrand Certified Guide Ryan Toth directly at ClarifyYourMessage.com/Ryan. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode! Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you! -- You've done it, Hero Makers! You've reached the final episode in our How To Create Your Marketing Made Simple Sales Funnel series. Over the last six episodes you downloaded and completed your Marketing Made Simple Sales Funnel Plan at MarketingMadeSimple.com. Now it's time for you to put it into action! We also know jumping in head first can feel overwhelming which is why on this episode J.J. and April give you a plan to begin implementing your sales funnel to grow your business in the form of six meetings you need to schedule with your team to jumpstart your progress! You'll also hear from StoryBrand certified guides, Julie Biddle and Horacio Gutierrez, who invited their clients to share how applying the sales funnel to their marketing lead to huge wins for their businesses. You can contact StoryBrand Certified Guide Julie Biddle directly at ClarifyYourMessage.com/FitSimply and Horacio Gutierrez at ClarifyYourMessage.com/CapitalTec. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

While your nurture email campaign adds value and builds trust with potential customers, it's your sales email campaign that will close the deal! Creating a sales email campaign provides the perfect opportunity for you to share the full story of how your product is going to help solve your customers' problems setting you up to ask them to buy it. Welcome to Part Five in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how craft your sales email campaign. In this episode you'll learn: -Six types of sales emails you can use -How to ask for a commitment without being manipulative -What every effective sales email needs to include J.J. also talks with Kelley Hartnett, one of our amazing StoryBrand Certified Marketing Guides, who walks you step-by-step through an amazing sales email she wrote for her client. Get access to Kelley's sales email sample so you can follow along at Storybrand.com/SalesEmail. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate value, which you can demonstrate through nurture emails! Welcome to Part Four in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how to craft your nurture email sequence. In this episode you'll learn: -Two key ways nurture emails lead to a sale -Three methods of offering value through nurture emails -Examples of what you should include in your nurture emails April also talks with Brandon Sok, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client develop a nurture email sequence that ultimately turned their six month sales cycle into two months! Contact StoryBrand Certified Guide Brandon Sok directly at ClarifyYourMessage.com/Brandon-Sok. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Now that you have a one-liner and website, your potential customer is curious about how you can help them solve their problem. That's where your lead generator comes in. A lead generator is a free yet valuable asset you offer potential clients as a way of building authority and trust. Lead generators are also a key way to capture potential customers' emails so you can continue guiding them on the journey to buying your product. Welcome to Part Three in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down everything you need to build the perfect lead generator. In this episode you'll learn: The six things a great lead generator needs to do Examples of an effective lead generator How to get started building a lead generator J.J. also talks with Josh Brammer, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client create a lead generator that immediately helped solve their customers' problems and got them exited to buy! Contact StoryBrand Certified Guide Josh Brammer directly at ClarifyYourMessage.com/Josh-Brammer-Indianapolis-Storybrand-Guide. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts.. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why we're giving you a website wireframe what works! Welcome to Part Two in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown everything you need to create a website that works. In this episode you'll discover and learn about: The Nine Sections Your Website Needs The Most Effective Way to Layout Your Website The Three Questions Your Website Needs to Answer April also talks with Holly Fisher, one of our amazing StoryBrand Certified Marketing Guides, who shares how overhauling her client's cluttered and confusing website lead to an increase in sales. Contact StoryBrand Certified Guide Holly Fisher directly at ClarifyYourMessage.com/HollyFisher. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts.. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish! Welcome to Part One in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown how to create a great one-liner and show you: The three parts every one-liner needs Where to place your one-liner in your marketing and messaging Great examples you can refer to when creating your one-liner We also talk with Josh Taylor, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped craft a one-liner for his client that worked as an incredible tool to save them from needing to close their doors for good. Contact StoryBrand Certified Guide Josh Taylor directly at ClarifyYourMessage.com/Josh-Taylor. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Want to know a secret that most people won't tell you? Anyone can learn marketing. Seriously, anyone. Most people will tell you marketing is an art that only the few have the eye for, but we disagree. While there is art involved, it is very much a science. A science you can learn! In this episode, J.J. and April introduce everything coming your way in our next series: How To Create Your Marketing Made Simple Sales Funnel. Learning to create a sales funnel and applying it to your marketing puts you ahead of an overwhelming number of pro marketers. We can't wait to guide you through creating a marketing plan that's easy and that works! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You've done it, Hero Makers! You've reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action! You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you'll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used the StoryBrand framework to create and implement their Brandscripts to realign their team and position themselves for substantial growth like never before! Align your team, clarify your message and grow your business with a private workshop. Just go to StoryBrand.com/PrivateWorkshops to book a workshop today! You can also join us virtually for our upcoming two-day Livestream event. You'll learn each part of the StoryBrand framework and how to implement them to clarify your message and build the sales funnel you need to thrive in the marketplace. Register for our next Livestream event on September 20 and 21 at StoryBrand.com Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you: How to cast a vision of a climactic scene for your customers How to frame success against failure Examples of success language for your website We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a "happily ever after" vision for his client's marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. This week, J.J. and April work through the Failure section of the StoryBrand framework and show you: Exactly how to talk about failure without overwhelming your customer How to breakdown and show the consequences related to not buying your product Whether to use short-term vs. long-term failure in your messaging We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how introducing failure in her client's marketing actually inspired customer's to take action and buy during what was typically a slow season. Contact StoryBrand Certified Guide Jessie Congleton directly at ClarifyYourMessage.com/JessieCongleton. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Jessie Congleton, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy. This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you: How to create a strong Call To Action or CTA for your customer Specific examples of effective CTAs Exactly where to position CTAs in your website to increase customer engagement We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Guides, who shares how clarifying her client's CTA lead to amazing results! Contact StoryBrand Certified Guide Angie Schultz directly at ClarifyYourMessage.com/Angie-Schultz. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Angie Schultz, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won't happen unless you have a clear and simple plan for them to follow. This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to: -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you -Use specific language in your marketing to activate your customer to make a commitment to buy -Clearly show your customer how buying your product will make their life better April also talks with Raj Lulla, one of our amazing StoryBrand Certified Marketing Guides, who shares how he turned his client's confusing and complicated multi-step plan into three easy-to-follow steps that immediately lead to an increase in sales! Contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Raj Lulla, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win! This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can: -Use specific language throughout your marketing to position your brand as the guide -Combine empathy and authority to build trust and engagement -Craft your marketing tools, like a sales email, through the voice of a guide J.J. also talks with Rob Hughes, one of our amazing StoryBrand Certified Marketing Guides, who shares how he worked with a client to reposition themselves as the guide and how it completely transformed their business! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Rob Hughes, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown that problem into Three Levels of Conflict your customers are facing -Implement problem-language into your marketing and messaging J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris. -------- Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you're getting it right. Register now at StoryBrand.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Aleya Harris, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story. This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can: -Define exactly what your customer wants -Plug that specific language into your marketing -Help transform your customer into the hero after they use your product or service to get what they want April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win! This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts. Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in this upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story. -- Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door. On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!

Does your company have a clear message? If not, it could be costing you thousands if not more. But don't worry because Donald Miller, author of Building a StoryBrand and Marketing Made Simple, joins our inaugural episode to guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. -- Every Wednesday starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins, will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing to get more cash in the door! Your marketing should be easy and it should work! Subscribe today to the Marketing Made Simple podcast and learn how to build your marketing the right way.

Does your company have a clear message? If not, it could be costing you thousands if not more! That's why the Marketing Made Simple podcast is here for you! Every Wednesday starting June 23 marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing to get more cash in the door. Your marketing should be easy and it should work! Subscribe today to the Marketing Made Simple podcast and learn how to build your marketing the right way.