Marketing Made Simple

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- What if you knew exactly what would motivate your customers to take action? Here's a secret: you don't have to guess at what that would be! There's a science behind human behavior, and you can leverage it to get more curiosity, clicks, and customers. But you have to learn these psychological triggers before you can use them – and that's exactly what you'll learn in this episode. Listen in to hear J.J. and April's conversation with Phill Agnew, host of Nudge, a podcast simplifying behavioral science, and expert in behavioral psychology. Phill walks you through specific behavioral science tools you can use to motivate customers to take action and convince them to buy. With examples from numerous studies with undeniable results, you'll walk away from this episode with a scary amount of power to get people to act. Be sure to only use this new-found power for good! Follow and listen to Nudge at NudgePodcast.com. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/ STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey. Re-listen to the full episodes from Part 2 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 2 Spotify Playlist https://open.spotify.com/playlist/3if3bHS5HDK25ouENO8HtG?si=9c5389b40b654673 Direct Links to Full Episodes on Apple Podcasts: #51: How to Make Your Marketing More Inclusive https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000565620267 #70: How Do I Make My Copy Clear, But Not Boring? https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000583138137 #72 - How to Fundraise Using the StoryBrand Framework https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000584765883 #58 - How to Start a Successful Marketing Side Hustle https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000571319093 Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/ STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don't take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth. In this bonus episode of the Business Made Simple Podcast, you'll get the top business growth hacks highlighted from the best episodes of 2022. You'll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don't miss out on key business growth strategies going into 2023! Re-listen to the full episodes from today's show on Spotify or Apple Podcasts: Top Business Growth Hacks of 2022 Spotify Playlist https://open.spotify.com/playlist/3H9xRSqbX3vrXIrDtWriuz?si=82aa2ee168a54760 Direct Links on Apple Podcasts #86: Scale Your Startup with 90 Minute Workdays https://podcasts.apple.com/us/podcast/scale-your-startup-with-90-minute-workdays/id1092751338?i=1000576911190 #56: Curing the Overworked, Overwhelmed Business Owner https://podcasts.apple.com/us/podcast/curing-the-overworked-overwhelmed-business-owner/id1092751338?i=1000548802730 #95: Will Guidara—Why a Culture of Hospitality Matters for Every Business https://podcasts.apple.com/us/podcast/will-guidara-why-a-culture-of-hospitality-matters/id1092751338?i=1000583667492 #70: Amy Porterfield—How to Start a Successful Business From Scratch https://podcasts.apple.com/us/podcast/amy-porterfield-how-to-start-a-successful-business/id1092751338?i=1000559312149 -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

If you're feeling overwhelmed as we close out 2022, you're not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you're not even sure what to prioritize for 2023. Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this episode, J.J. and April give you a "Marketing Mixtape" – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023! Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 1 Spotify Playlist https://open.spotify.com/playlist/5f2mrAgMLErv7VjcTusHVj?si=49f42532ed834ee6 Direct Links to Full Episodes on Apple Podcasts: #37: What You Need to Make Your Website Work https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178 #60: What You Actually Need to Know About SEO https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178 #49: The Best Way to Use Testimonials to Grow Your Business https://podcasts.apple.com/us/podcast/the-best-way-to-use-testimonials-to-grow-your-business/id1569923210?i=1000563757386 #31: How to Build Your Social Media Content Calendar https://podcasts.apple.com/us/podcast/how-to-build-your-social-media-content-calendar/id1569923210?i=1000548327400 Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Are you stuck trying to figure out how to design and organize your website? You're not alone. Creating your company website is one of the most important steps you take when you build your business. But if you're like a lot of companies, you're so close to your business that it's hard to step back and see it from your customer's perspective. And when your website isn't tailored to resonate with your specific audience, it's going to cost you customers. In today's episode, J.J. and April talk with StoryBrand Certified Guide, Curt Stockwell. Whether you're creating a website for the first time or revamping one you already have, Curt shares a few key things you need to keep in mind when it comes to creating a website that works. Listen in to learn how you can optimize your website so you can win more customers and grow your business! Contact StoryBrand Certified Guide Curt Stockwell directly at MarketingMadeSimple.com/Curt-Stockwell. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you're stretched thin and having trouble recruiting the right people to join your team, it can feel like an uphill battle. You have to keep doing the work at hand while taking on the time-consuming task of hiring new team members. It can be discouraging, especially when so many businesses are struggling to find good employees. In today's episode, J.J. and April talk with Becky Martin, StoryBrand Certified Guide, about how the StoryBrand framework can help you find the right people faster. Listen in to learn 4 key tips on using the StoryBrand framework in your hiring process so you can recruit top talent and grow your company: 1) Be clear 2) Share testimonials 3) Incorporate aspirational identity 4) Include a 3-step plan. Contact StoryBrand Certified Guide Becky Martin directly at MarketingMadeSimple.com/Becky-Martin. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Working with bigger clients usually means a bigger paycheck, but it can be hard to get past the gatekeeper and convince the decision maker to work with you. If you're not used to selling to larger businesses, you might assume that the gatekeeper is going to communicate the right information up the chain. But in reality, it will be more like a game of telephone where your message gets lost in translation, costing you important business deals. In today's episode, J.J. and April talk with StoryBrand Certified Agency Owner, David McAndrews. With expertise selling B2B, David shares some key tips for turning gatekeepers into your brand's champion so your message gets through to the right people. Listen in as David shares three important tips for selling B2B so you can start landing your dream clients and closing bigger deals. Contact David McAndrews of Goalpost Group, a StoryBrand Certified Agency, directly at MarketingMadeSimple.com/David-McAndrews. -- CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever felt like your marketing message just isn't coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don't flow easily, it can bring up questions like, "why is it so hard to explain why my business matters?!" or "I'm a marketer, why isn't this easier?!" In today's episode, J.J. and April share a marketing makeover story featuring Stacey Brown Randall, an author, podcast host, and entrepreneur teaching people how to grow their businesses with referrals. Even though Stacey has a successful business (featured in Forbes and Fox Business!), she struggled to find the words to market her business. Listen in as Stacey and her StoryBrand Guides, Angie Schultz and Kelly Hartnett, share the process of transforming Stacey's marketing and finding the right words to help her make more money. Contact StoryBrand Certified Guide Kelley Hartnett directly at MarketingMadeSimple.com/KelleyHartnett. Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz. Learn more about Kelley and Angie's client, Stacey Brown Randall, at StaceyBrownRandall.com. -- CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You're not alone! That's why our newest Marketing Made Simple Podcast series is called "Energize." From now until the end of the year, each episode will be centered around giving you the specific tips you'll need to reenergize your marketing and gain back momentum. If you need an extra boost, this series is for you! In today's episode, you'll hear an inspiring testimonial from Tom Cooper, past attendee of the StoryBrand Marketing Workshop. Listen in and learn how implementing the StoryBrand marketing framework can energize your marketing and in turn, your entire organization going into 2023! Do you really want to energize your marketing and messaging heading into the new year? Then register today at StoryBrand.com/LIVE for the upcoming StoryBrand Marketing Workshop. Work directly with a coach who will show you how to fix your marketing in just two days (December 6 & 7, 2022) and create a clear Brandscript that actually compels customers to buy from you! Register for the StoryBrand Marketing Workshop now at StoryBrand.com/LIVE. -- CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. If you're running a local business, you know your marketing strategy needs to look different than online businesses or location-agnostic companies. You may even find your tried and true marketing plays aren't working when your potential customers are all local, especially if you're in a small town. In this episode, J.J. and April talk with talk with StoryBrand Certified Guide Laura Capes Terry all about how to market locally with a focus on word of mouth marketing. They share three keys to building trust within your community and creating hyper local ads so customers start spreading the word and more people show up at your door. Contact StoryBrand Certified Guide Laura Capes Terry directly at MarketingMadeSimple.com/Laura-Capes-Terry. -- CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY 2 DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND LIVE WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/Live START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. Asking people for money can feel awkward and intimidating, even if you're fundraising for an amazing cause! Not only is it hard to find the right words, there's often enormous pressure when you know how much every gift matters for your organization. But fundraising doesn't have to feel like a heavy burden. When you use the StoryBrand framework, you'll be able to approach fundraising with confidence and poise. In today's episode, J.J. and April talk with Casey Fuerst, Owner and CEO of Tic Tac Toe Marketing and StoryBrand Certified Guide, about how the StoryBrand framework can help fundraisers make their donors the hero of the story. Listen in to learn how changing your perspective on fundraising and making donors an integral part of your organization's story will help you raise more money and impact more lives – including your donors' lives! Contact StoryBrand Certified Guide Casey Fuerst directly at MarketingMadeSimple.com/CaseyFuerst. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. Does your company do so much that it's hard to explain what you offer? If you try to communicate too many things to your audience, they won't know what to do with your products and services. Instead of becoming a part of people's lives, you'll go into the "junk drawer" of your audience's minds! They won't take action on your offer because they don't understand where it belongs. In today's episode, April and J.J. talk with StoryBrand Certified Guide, Stacey Moore, about how companies with multiple products can simplify their marketing and get more conversions. One of the best ways to do this is by creating a website that is strategically designed to communicate multiple offers. Listen in to learn how a multi-product website should be structured differently than a regular one and how a few simple adjustments can make a big difference for your customers! Contact StoryBrand Certified Guide Stacey Moore directly at MarketingMadeSimple.com/Stacey-Moore-Studio. -- PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today's episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywriter who has crafted messaging for multiple brands, Jessie provides expert advice on how to create authentic, personality-packed copy without sacrificing clarity. First, Jessie recommends writing with clarity first and infusing personality later. According to Jessie, the best way to build a clear message is by using the StoryBrand BrandScript. Once you have your core messaging nailed down, Jessie suggests bringing in your personality in these key areas on your website: 1) In the section where you explain the philosophical problem you solve and the why behind your brand 2) In the section where you lay out the plan for your customers to buy your product. Listen in to learn how you can infuse personality into these key areas and help your brand stand out in the market! Contact StoryBrand Certified Guide Jessie Congleton directly at MarketingMadeSimple.com/JessieCongleton. Businesses Jessie referenced in this episode: CornerPostMeats.com KikiAndLuluco.com BougieDawg.co -- PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just call 615-649-0705 to share your story of success. We can't wait to hear from you! Many people are uncomfortable putting the words "church" and "marketing" in the same sentence. Does "marketing" have a place in faith-based organizations? At StoryBrand, we believe the answer is YES. Good marketing has the end goal of serving others – which is exactly what nonprofits and faith-based communities aim to do. In today's episode, J.J. and April talk with StoryBrand Certified Guide, Kenny Jahng, about how faith-based organizations can use the StoryBrand framework to broaden their impact and boost engagement – without using self-absorbed or manipulative marketing tactics. Listen in to learn how really getting to know your audience and using storytelling in your communications will help you serve your community better. Contact StoryBrand Certified Guide Kenny Jahng directly at MarketingMadeSimple.com/KennyJahng. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you think "gag me" when you hear "sales," you're not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you're in business, you're in sales. So how can you effectively sell your product without coming across as manipulative or desperate? In today's episode, J.J. and April continue the conversation about how you can implement our new sales framework, The Customer is the Hero. Special guest and StoryBrand Certified Guide, Aleya Harris, also joins in and demonstrates that when you use the 5 key talking points in this framework, it won't feel like "selling" at all. Instead, you'll feel like you're building relationships, solving problems, and serving people. Listen in to learn how you can use this 5-step framework to improve your sales – and have a lot more fun doing it! Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work! Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris. -- Have a story of success after implementing the StoryBrand Framework to clarify your messaging and marketing? Let us know! Call 615-649-0705 before Friday October, 14 for a chance to have your story featured on an upcoming episode! We can't wait to hear from you! START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you're like most people, you hate being sold to and hate selling to others – it just feels icky! But if you want your business to survive and thrive, you have to sell! Here's the good news: Your sales conversations don't have to feel awkward or manipulative. When you learn the storytelling framework for sales, you can stop pushing products and start inviting customers into a story where their problem gets solved. In today's episode, J.J. and April talk with Donald Miller about Business Made Simple's newly released sales course, The Customer is the Hero. Listen in to learn a 5-step framework that will give you key talking points for every sales conversation so you can ease the tension and start confidently closing more sales. Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work! -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Looking to raise money to start your business or fund an upcoming product? Crowdfunding can be an effective way to hit the market with a bang. Not only do they provide the funds you need, crowdfunding campaigns can create unparalleled hype and awareness for your new product. But if you've never done it before, how can you avoid getting lost in the noise and ensure success around hitting your goal? In today's episode, J.J. and April talk with StoryBrand certified guide, Moses Mehraban about how to craft an effective crowdfunding campaign rooted in the StoryBrand framework that works. Listen in to learn key tips when it comes to crowdfunding so you can successfully hit your goal and launch your product into the marketplace! Contact StoryBrand Certified Guide Moses Mehraban directly at MarketingMadeSimple.com/MosesMehraban. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Starting and growing a podcast can feel like an uphill battle. There aren't a lot of resources out there on how to grow a podcast and expand listenership. But if you know how to leverage a few key resources and use tried-and-true marketing techniques, you can grow your podcast audience and start impacting more people. In today's episode, April and J.J. chat with Aleya Harris, a StoryBrand Certified Guide and host of her own podcast, Flourishing Entrepreneur. Aleya shares insider tips on how getting on Listen Notes (a great podcast search engine), using lead generators, and viewing your podcast like "the baby on your hip" can help you get your podcast out to more people. Listen in now to learn podcast growth hacks from someone who's been there, done that! Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Do you need to get your marketing team on the same page or do better B2B marketing? The StoryBrand marketing framework has helped thousands of small businesses and solo marketers, but it is also highly effective for bringing consistency to large marketing teams or improving B2B marketing strategies. In today's episode, JJ and April talk with Jessica Embree, a team member of a StoryBrand certified marketing agency, about how businesses of any size or audience can get more results from their marketing with the StoryBrand framework. Listen in to learn how you can unify your team and develop B2B strategies that resonate with your audience and beef up your bottom line. Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at StoryBrand.com. Contact StoryBrand Certified Guide Jessica Embree directly at MarketingMadeSimple.com/Tulip-Media-Group. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Are you finally ready to get your marketing strategy DONE? Listen in to hear 3 success stories of businesses who attended the StoryBrand Marketing Livestream and got their marketing strategy nailed down in just 2 days. Every business needs to figure out its marketing MESSAGING and marketing PLAN, and this workshop will help you create yours. In today's episode, JJ and April talk with Josh Brammer, StoryBrand Certified Guide and Livestream Coach, about 3 clients he took through the StoryBrand Live Workshop. After listening to the keynotes, working directly with a coach, and getting feedback from peers, each business (from different industries!) was able to solidify an effective marketing strategy in less than 48 hours. Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at StoryBrand.com. Contact StoryBrand Certified Guide Josh Brammer directly at MarketingMadeSimple.com/Josh-Brammer-Indianapolis-Storybrand-Guide. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sick of marketing that isn't working for your business? You can fix your marketing in 2 days with a StoryBrand Marketing Livestream Workshop. This 2-day virtual workshop will give you everything you need to fix your marketing once and for all. Need to create a sales funnel? Write or fix your website? Create brand messaging? You'll walk out with all of that and more. In today's episode, JJ and April talk with StoryBrand Certified Guide, Krista Smith, about what to expect when you attend the StoryBrand Marketing Livestream Workshop. Not only will you get training on the StoryBrand marketing framework, you'll get personalized coaching and feedback in your small group via zoom rooms. Listen in to see if booking a workshop is the right move for your business! (SPOILER: It totally is!) Attend the StoryBrand Livestream on September 13-14, 2022 and fix your marketing in 2 days. Work directly with a coach who will show you how to create a Brandscript that is clear, compelling and actually works! Register now at StoryBrand.com. Contact StoryBrand Certified Guide Krista Smith directly at MarketingMadeSimple.com/Krista-Smith. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Do you feel like you're at a loss for words when it comes to writing the messaging for your brand? Whether you need to create (or elevate) your website, emails, or ad copy, you don't have to guess at what will resonate with your audience. When you create and use a BrandScript, you can clarify your message, make more money with your words, and get your product out to more people! In today's episode, J.J., April, and StoryBrand Certified Guide Kristin Spiotto walk business owner and realtor, Jesse Peterson, through his BrandScript. Jesse created his BrandScript on his own, and now J.J. and Kristin coach him through how to make it even better. Create your own BrandScript at MyStoryBrand.com, follow along and make the words (and sales) flow! Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a Brandscript that's clear and compelling and actually works! Register now at StoryBrand.com. Contact StoryBrand Certified Guide Kristin Spiotto directly at MarketingMadeSimple.com/Kristin-Spiotto. -- WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

There is a lot of misinformation and confusion when it comes to Search Engine Optimization (SEO). You've probably heard that SEO can be a great tool to get your message out to more customers, but since you're not an SEO expert, it can seem intimidating and complicated to get started! This week, J.J. and April talk to StoryBrand Certified Guide, Kurien Abraham, about easy and effective ways to get started with SEO. You'll find out key things you can do to improve your SEO (no coding knowledge needed!) - and you'll also learn exactly what to look for if you hire an SEO expert. Listen in to uncover the truth about SEO so you can have total confidence in your approach! Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a clear and compelling message that actually works! Register now at StoryBrand.com. Contact StoryBrand Certified Guide Kurien Abraham directly at MarketingMadeSimple.com/CWResults. -- IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Does your original brand messaging need a refresh? If so, it's probably because your business is growing. Congratulations! Great businesses usually find new problems to solve for their customers and create new products as solutions. But this can create a problem for you: your original messaging no longer encompasses all that you have to offer. In today's episode, J.J. and April talk with StoryBrand certified guide Daniel Bussius about how to rework your messaging to more accurately represent your expanded line of products. Don't worry – you don't have to lose the part of your brand messaging that feels like "you." When you step back and take a 30,000-foot view, you'll find commonalities that can help you both maintain your brand identity and reach your new customer base effectively. You can contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/BuiltByLove -- WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Ever wonder if you could make money with a marketing side hustle? If so, this episode is for you. In today's conversation we hear from Elizabeth, a therapist from Chicago who has used the StoryBrand framework to grow her practice. Now she's wondering if she could start a side hustle helping other therapists with their marketing. Listen in as Macy Robison, Head of the StoryBrand Guide program, joins J.J. and April to give practical tips on growing a great marketing business. Whether you are thinking of launching your own marketing agency or starting a side hustle to bring in extra cash, you don't have to do it alone. StoryBrand has resources and a community ready to support you and your dream. Go to GrowYourMarketingBusiness.com and get immediate access to our free resource: How to Grow a Great Marketing Business: The 10-Step Checklist. -- DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HAVE A MARKETING QUESTION OR WANT TO CELEBRATE A MARKETING WIN AFTER IMPLEMENTING THE STORYBRAND FRAMEWORK? CALL AND LET US KNOW: 615-649-0705 STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Feeling uninspired when it comes to marketing? We have your back! So many business owners get stuck not knowing how to keep their marketing fresh and relevant. When you're at a loss for content and advertising ideas, there are some specific things you can do to get the wheels turning again. In today's episode, StoryBrand Certified Guide Julia Block Pearson gives brilliant tips in response to a voicemail we received from a Hero Maker. Like many business owners, this Hero Maker is stuck in a marketing funk and looking for the best way out. If you're in the same situation, listen in as Julia shares practical tips you can immediately use to inspire and capture new marketing ideas that will truly excite and engage your customers. You can contact StoryBrand Certified Guide Julia Block Pearson directly at MarketingMadeSimple.com/Julia-Block -- WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Are you leveraging the power of LinkedIn? When it comes to growing your business, it's crucial to show up in the spaces and platforms your target audience uses. Chances are, one of those spaces is LinkedIn. Posting content and connecting with a few prospects is one thing, but it can feel daunting to figure out LinkedIn's ad platform. That's why J.J. and April are talking with StoryBrand Certified Guide Evan Knox, a LinkedIn expert. In today's episode, you'll get clear steps on how to use LinkedIn ads to engage more potential customers. Listen in to take advantage of pro tips that most people have to pay for. You can contact StoryBrand Certified Guide Evan Knox directly at MarketingMadeSimple.com/Evan-Knox. -- IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark! In today's episode, J.J. and April answer a question from a Hero Maker like you who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it. They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business. You can contact StoryBrand Certified Guide Brian Sooy directly at MarketingMadeSimple.com/Brian-Sooy. -- WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Every week on the Marketing Made Simple Podcast, we break down different ways you can use the StoryBrand framework to clarify your message and grow your business. But because your business is unique, so are your marketing problems! That is exactly why our newest series is all about giving you the specific answers you need around the specific problems holding you back when it comes to your marketing and messaging. In today's episode, J.J. and April hear from Hero Makers like you about what's still holding them back when it comes to marketing and messaging and provide the solutions needed to break through to the other side. If you're still struggling with your marketing, we're here to give you some much needed relief! Past Episodes Mentioned in Today's Conversation: #1: Donald Miller—The Framework That Makes Marketing Easy #24: Will StoryBrand Work if You're an Artist? #26: Will StoryBrand Work for Your Personal Brand? -- WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Every episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their marketing and messaging. Today J.J. and April are sharing five amazing success stories from Hero Makers like you who are using StoryBrand within their businesses to win! -- WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

You've heard it time and and time again: once you begin to implement the StoryBrand framework into the ecosystem of your business, it makes your marketing, messaging and even team team communication seamless. But nothing will change unless take that leap, which is why today's conversation is all about giving you the confidence and permission you need to start. In today's show, J.J. and April talk with Bill Allen, owner of 7 Figure Flipping, about how he's used the StoryBrand framework to completely rework his marketing and messaging. He also shares how the framework is helping him build a billion dollar brand! If you're still needing that extra push to start utilizing StoryBrand to help overhaul your marketing and grow your business, this episode is for you. Find out more about Bill Allen and 7 Figure Flipping at 7FigureFlipping.com. -- WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

You started a business to help solve a problem. And in order to help as many people as possible, your marketing needs to be inclusive. But without knowing it, your message might be leaving out an important segment of your target audience. Fortunately there are easy steps you can do to fix this. In today's conversation, J.J. and April talk with StoryBrand Guide Raj Lulla all about what you can do to create a more diverse and inclusive story in your marketing and messaging that will invite more customers, solve more problems and grow your business! You can contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful. -- WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

A pivotal piece of the StoryBrand framework is creating a clear and simple plan that paves the way for customers to do business with you. Without a plan, your customers might feel like they're entering into a fog of confusion and we always say, "If you confuse, you lose!" Eliminate any confusion by producing a video that shows customers what to expect when purchasing your product or service and answers the question, "How does this work?" On today's episode, J.J. and April talk with StoryBrand Guide David Hepburn all about how you can craft an effective video that manages customer expectations, clearly spells out the process they'll experience when buying from you and ultimately shows how your offering will transform them into the hero of their own story. You can contact StoryBrand Certified Guide David Hepburn directly at ClarifyYourMessage.com/HepburnCreative. -- WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode. Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you! -- Even if you know you have the best product on the market, customers will be hesitant to purchase unless you build trust and authority with them first. One of the best ways to do this is through testimonies! But without a formula for doing it right, you may end up with material that doesn't actually help your future customers make a decision towards purchasing your product. So how do you get started? On today's episode, J.J. and April talk with StoryBrand Guide Mindy Cook all about the questions you need to ask and what you need to do to get the perfect testimony that builds trust and excites customers to buy from you. You can contact StoryBrand Certified Guide Mindy Cook directly at ClarifyYourMessage.com/MindyCook. -- DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode. Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you! -- In today's marketing landscape, where do commercials fit when it comes to converting to customers? A good commercial should be all about awareness, getting your name out there, and beginning the process of inviting customers into a story. You want to make the audience curious about your brand, encouraging them to take the next step with you. But how do you practically do this? On today's episode, J.J. and April talk with StoryBrand Guide Orlando Gomez and give you the steps you need to create a commercial that engages your customers and shows them how your product can solve their problem. If you've ever made a commercial and just didn't see results, this episode is for you. You can contact StoryBrand Certified Guide Orlando Gomez directly at ClarifyYourMessage.com/OrlandoJGomez. -- DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode. Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you! -- Producing video is key for creating engaging and effective marketing, but it's easy to get lost in the weeds. It's easy to film a post from your phone or record a podcast episode that doesn't clearly deliver value for your customers. That's why having a controlling idea for each piece of content you create is a must. In this week's episode, April and J.J. talk with Bobby Richards, producer of the Marketing Made Simple and Business Made Simple podcasts, all about the three questions you need to ask to create a controlling idea that directs all your media toward growing your business. -- DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

When it comes to our health, we know the importance of having a regular check up. It provides a baseline for where you are and what you might need to work on to live a long healthy life. The same is true for your marketing. If you don't continually assess how your message is working to grow your business, it's only a matter of time before some major problems start to build up. That's why StoryBrand created the StoryBrand Marketing Report! In this episode, J.J. and April will break down exactly how you can use this tool to immediately identify the weak spots in your marketing and how to get a customized plan to fix them. Is your marketing and messaging in good health? Find out at StoryBrandMarketingReport.com. -- Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more about when it comes to clarifying your messaging and marketing. It could be selected as a topic for an upcoming episode of the podcast! So let us know how we can continue to help make your marketing easy and make it work by leaving a voicemail at 615-649-0705. DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com REGISTER FOR THE UPCOMING STORYBRAND MARKETING LIVE STREAM: StoryBrand.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you want more customers to engage, you must clarify your message first. Now is the perfect time to create a clear message and marketing plan for your business. Join us May 10 and 11 (2022) for the StoryBrand Marketing Workshop LiveStream and know you're doing it right. Register now at StoryBrand.com. -- Not having a clear marketing message is confusing to your customers and hurts your sales. In the same way, not having a clear message within your business can be just as confusing to your employees and detrimental to your team. Confusion causes teams to be unclear on priorities, employees to feel overwhelmed, and an overall lack of momentum. It's easy to just ignore these issues or try to implement quick fixes. But did you know that you can use the StoryBrand framework to create a clear internal message to eliminate confusion and align your team? In today's episode, April talks with Dennis Wimmert, COO of Crest Industries, a Louisiana-based power company. Dennis opens up about how he and his company were operating in an internal fog of confusion. Dennis walks through how he implemented the StoryBrand framework internally in his organization and how his team now runs better than ever. -- Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more about when it comes to clarifying your messaging and marketing. It could be selected as a topic for an upcoming episode of the podcast! So let us know how we can continue to help make your marketing easy and make it work by leaving a voicemail at 615-649-0705. REGISTER FOR THE UPCOMING STORYBRAND MARKETING LIVE STREAM: StoryBrand.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com BOOK A PRIVATE STORYBRAND MARKETING WORKSHOP FOR YOUR TEAM: StoryBrand.com/PrivateWorkshop STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more about when it comes to clarifying your messaging and marketing. It could be selected as a topic for an upcoming episode of the podcast! So let us know how we can continue to help make your marketing easy and make it work by leaving a voicemail at 615-649-0705. -- Getting onstage and delivering a captivating speech is a great way get your products in front of large audiences. It also strengthens your authority as a guide to your customers. But actually writing and delivering a great speech is no small task. So what steps should you follow when crafting a speech to make sure you hit a home run from the stage? Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Jeff Craven who delivers a step-by-step process you can follow to write and deliver a speech that provides extreme value and the power to convert that large audience into valuable customers. You can contact StoryBrand Certified Guide Jeff Craven directly at ClarifyYourMessage.com/Jeff-Craven. -- APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Last week you discovered finding new audiences is crucial to growing your business and how utilizing public relations, or PR, efforts can help do that. This week we're revealing the best methods you can use to actually get in front of those audiences, gather more leads while doing it all for free! Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Lauren Kwedar Cockerell all about how you can use StoryBrand combined with specific strategies and free online tools to contact the right media outlets to build your authority, expand your customer base and grow your business. You can contact StoryBrand Certified Guide Lauren Kwedar Cockerell directly at www.ClarifyYourMessage.com/Lauren-Kwedar-Cockerell. -- APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Finding new audiences is crucial to growing your business and getting more people to see what products and services you offer. But what's the best way to get your message out to those new audiences? Most people turn to public relations, or PR, efforts to spread the good news about their business. But for others, PR can seem confusing and overwhelming. So the question is -- how can you use PR to spread your message and connect with more customers? We got some answers in this episode you'll definitely want to hear. Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Jo Caruana all about how you can use StoryBrand combined with targeted PR efforts to get in front of the right people that can help take your business to the next level. You can contact StoryBrand Certified Guide Jo Caruana directly at www.ClarifyYourMessage.com/Jo-Caruana. -- APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Whether you are looking for your next opportunity or your business is on the search to hire amazing talent, the StoryBrand framework can set you up for success! Just like in your marketing, using the right message is critically important when you create a resume. At the same time, when you create a job posting looking for your next employee, using the wrong messaging can turn qualified candidates away. Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Ryan Rhoten all about how to use the StoryBrand framework in your resume and recruiting efforts to position yourself firmly as a guide to your potential employer or employees. Can StoryBrand help you find your dream job? Lean in and listen to this episode to find out. You can contact StoryBrand Certified Guide Ryan Rhoten directly at www.ClarifyYourMessage.com/Ryan-Rhoten. -- APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

You've probably heard how the StoryBrand framework can transform your marketing and messaging by inviting your customers into a compelling story where they become the hero with you as their guide. But did you know you can implement the framework into every part of your business? In today's episode, J.J. and April talk with Brannon Bourland, Director of Marketing at Facility Solutions Group, all about how the StoryBrand framework has not only changed how his company talks about their products externally, but also its effectiveness when used internally. If you are wanting to strengthen your business from the inside out, today's conversation will show you how! -- APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

How do you get your customers to engage? We bet you know the answer by now: invite them into a story where they are hero while you play the guide! But where does this process begin? For a lot of customers, the first point of contact with your brand is your customer service team. So as a business owner, how do you equip this important front-line team to be the guide? It's only when you think of yourself as their guide and exercise empathy that your customers will feel helped and heard. In today's episode, J.J. and April share how to embrace the role of the ultimate guide when it comes to customer service. They are also joined by StoryBrand's very own Director of Customer Experience Kelley Kirker. Kelley shares how positioning yourself as the guide in customer service not only makes the customer the hero, but also can transform your customers into raving fans. -- APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you thought StoryBrand was only for messaging and copywriting, we're here to change your mind. Did you know you can also use the StoryBrand framework for building and strengthening your design projects? No matter if you're working on messaging or design, to be successful, you need to make the customer the hero of the story, while you play the guide. In today's episode, J.J. and April are joined by StoryBrand Certified Guide Justin Ahrens. Justin talks about how you can implement the StoryBrand framework into every part of the process when it comes to building out a design for your business or a client. You can contact StoryBrand Certified Guide Justin Ahrens directly at www.ClarifyYourMessage.com/Justin-Ahrens. -- CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency STORYBRAND INSTAGRAM: instagram.com/StoryBrand

How do you build a website that turns visitors into customers? If you know StoryBrand, you know we always say the number one priority for your website should be communicating a clear message that invites your customers into a compelling story. But what happens when you need to elevate that message to engage a wider audience? That's where a solid design comes in. When you combine a clear message with a solid design, your business and customers are positioned to win! In today's episode, J.J. and April are joined by StoryBrand Certified Guides Jena Gribble and Paige Worthy. This dynamic duo will walk through how you can elevate your website's messaging with solid design. You can contact StoryBrand Certified Guide Jenna Gribble directly at www.ClarifyYourMessage.com/Jena-Gribble and Paige Worthy at www.ClarifyYourMessage.com/PaigeWorthy. -- GET FREE ACCESS TO THE FULL VIDEO OF APRIL, JENA & PAIGE GOING STEP-BY-STEP THROUGH THEIR WIREFRAME AND WEBSITE DESIGN: StoryBrand.com/Design CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency STORYBRAND INSTAGRAM: instagram.com/StoryBrand

We talk a lot about the importance of having a clear message in your marketing. After all, if you confuse, you'll lose! But did you know the same is true with design? Too many businesses focus on creating a flashy logo or sleek landing page and forget all about making it easy for your customer to buy your product. If your website or marketing materials have a design that is unclear or confusing, it's costing you. In today's episode, J.J. and April are joined by StoryBrand and Business Made Simple's Kyle Reid, VP of Design and Development, who helps unpack the importance of design in your marketing and messaging. Kyle shares how to approach design to make sure it's working for you, not against you, and acting as an asset in getting more customers to buy. Whether you're a pro with Photoshop or have no clue where to start when it comes to design, this episode will help. -- Did you know we certify full-suite marketing agencies? That's right! If you own a marketing agency, and you need your entire team to understand the StoryBrand framework, apply to become a Certified Agency at StoryBrand.com/Agency. When you become a StoryBrand Certified Agency, you'll get: -onsite training on the StoryBrand Framework for your entire team (we do the training for you) -an exclusive license for your team to use the StoryBrand framework with your clients (everyone will use the same proven framework to get results) -access to our community of other certified agencies -and much more As a StoryBrand Certified Agency, you'll feel confident that your entire team knows how to create marketing that works. Apply today at StoryBrand.com/Agency. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Creating social media ads for your brand can feel like an infinite amount of guess work. Between trying to demystify platform algorithms, keeping up with OS updates, and targeting the right audience, you're often left feeling more confused than when you started! Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Mehrab Reza joins the conversation to help remove the mystery around the ever-changing world of social media ads. Mehrab breaks down how to target the right audience with your ads and convert them into paying customers. If you've been hesitant to start running ads for your business, or just haven't seen much success, this episode is for you. You can contact StoryBrand Certified Guide Mehrab Reza directly at ClarifyYourMessage.com/Adlantica. -- Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on February 22 and 23, 2022. Register now at StoryBrand.com. Did you know we certify full-suite marketing agencies? That's right! If you own a marketing agency, and you need your entire team to understand the StoryBrand framework, apply to become a Certified Agency at StoryBrand.com/Agency. When you become a StoryBrand Certified Agency, you'll get: -onsite training on the StoryBrand Framework for your entire team (we do the training for you) -an exclusive license for your team to use the StoryBrand framework with your clients (everyone will use the same proven framework to get results) -access to our community of other certified agencies -and much more As a StoryBrand Certified Agency, you'll feel confident that your entire team knows how to create marketing that works. Apply today at StoryBrand.com/Agency. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

When it comes to promoting events on social media, it's hard not to make the posts all about you. So how do you successfully promote your business's events without positioning your brand as the hero? Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, Clark Campbell, CEO of StoryBrand Certified Agency RVRB, joins the conversation to show you how to create engaging social media content that helps your audience envision themselves fitting into your brand or event, drawing them in to take part in the future. You can contact StoryBrand Certified Guide Agency RVRB directly at ClarifyYourMessage.com/RVRB. -- Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on February 22 and 23, 2022. Register now at StoryBrand.com. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

When it comes to social media, being intentional is important. But finding the time to engage with your customers on every platform can feel close to impossible, especially for small businesses. You need ways to work smarter, not harder, and that's what you'll get from this episode. Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Bryan Switalski joins the conversation to show you how to take your short form video content and post across multiple platforms without adding more hours to your schedule. If you're ready to reevaluate how you spend your time promoting your brand over social media, this episode is for you! You can contact StoryBrand Certified Guide Bryan Switalski directly at ClarifyYourMessage.com/Bryan-Switalski. Call 615-649-0705 and share your breakthrough moment or story of success after using the StoryBrand Framework to clarify your social media for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 and leave a voicemail telling us about your breakthrough moment, small victory or huge win after using the StoryBrand Framework within your social media and you could be featured in an upcoming episode! We can't wait to hear from you! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.