
Marketing Made Simple
237 episodes — Page 3 of 5
#129: 5 Minute Marketing Challenge—Give Customers a Clear Plan
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Customers need to know that it's easy to use your product or service. But a lot of businesses have trouble laying out a clear, easy-to-understand plan for their customers, which is a critical piece of the marketing puzzle. A lack of clarity on how to engage with your brand can cause confusion and delay, making it hard for potential customers to make the decision to buy. Without a clear path forward, customers might feel lost, leading to missed connections and fewer sales. Today, we're continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement in under 5 minutes. In this series, you'll streamline your marketing and bring back clarity using the StoryBrand framework. Today, hosts J.J. and April teach you how to provide a simple step-by-step plan to your customers, guiding them on how to interact with your business. Listen in and learn how to overcome marketing confusion and offer clear, decisive information to your customers! -- CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- If you're familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do you make the transition in your marketing from being your brand's hero to becoming your customer's guide? It means learning to connect with your customers' needs while showing that you're an expert who can help. The key is to make your marketing feel genuine and supportive, not like you're just trying to sell something. In today's episode, we're continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement in under 5 minutes. In this series, you'll streamline your marketing and bring back clarity using the StoryBrand framework. Today, hosts J.J. and April show you how to be a great guide for your customers. You'll get practical tips and real examples to help you craft messages that speak to your customers. Tune in and learn how to create language that positions you as the guide in your customer's journey! -- CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#127: 5 Minute Marketing Challenge—Solve Your Customer's Problems
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- 'Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish the year strong and hit our goals. So how can you keep your business moving forward even in the midst of this crazy season? In our 5 Minute Marketing Challenge series, you'll learn one simple marketing effort you can do in under 5 minutes. Today, join Dr. J.J. Peterson and co-host April Sunshine Hawkins as they help you identify the external, internal, and philosophical problems your customers face. Listen in and learn how to make marketing content that shows your product or services as the solution to your customer's needs! -- CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#126: 5 Minute Marketing Challenge—What Do My Customers Want?
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recognize the struggle many face during this busy time: the risk of marketing messages getting lost in the noise, leading to stress and lack of business growth. So how do you juggle the demands of a bustling season for both business and family while keeping your marketing on point? Welcome to the 5 Minute Marketing Challenge series! Each week through the end of the year, you'll learn one simple marketing effort you can do in under 5 minutes. In this series, we'll streamline your marketing and bring back clarity using the StoryBrand framework. Today, join Dr. J.J. Peterson and co-host April Sunshine Hawkins as they guide you through the process of crafting a clear message that connects with your customers and positions you as a trusted guide. Listen in and learn how you can create easy, effective marketing even during the busiest times! -- CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush
START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you're a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time. So what's the secret to keeping the marketing ball rolling so you can end the year strong without burning yourself out? Today, hosts J.J. and April welcome Macy Robison back to the podcast for another special episode of Hot Goss! Macy spearheads the StoryBrand Certified Guide program, and she's here to dish about the power of consistency in marketing. Drawing inspiration from the concept of compounding interest, Macy discusses how small, daily actions in your marketing can lead to monumental long-term success. Listen in to learn the simple, actionable steps you can take to navigate the end-of-year marketing challenges! -- TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)
AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious? Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel discussion. In this episode, you'll learn what's working today with AI and where we're likely going. J.J. shares real-world insights, cautioning against AI over-dependence while championing the power of human connection and clear messaging. Listen in and get the inside scoop on the future of marketing! -- TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here's How!
Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it's not selling, you're probably missing the most important element: clear messaging that shows how you solve your customer's problem. So what steps can you take to transform your website into a revenue-generating powerhouse? In today's episode, hosts J.J. and April are joined by Donald Miller, CEO of StoryBrand and Business Made Simple, to discuss a simple formula for building a website that will generate leads and drive sales. You'll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Listen in and learn how to turn your website into a lean, mean sales machine! Get free access to The Ultimate Website Template at BusinessMadeSimple.com/Website. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#122: Local Business? Here's How to Rank Higher in Search Results
Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Getting noticed online can be tough for small businesses. With so many changes in the world of SEO and big companies taking up a lot of space online, local businesses often find it hard to stand out. But what if there was a way to level the playing field and make your business stand out in local online search results? In today's episode, join hosts J.J. and April as they chat with Mike Ruman, a StoryBrand Certified Guide and expert in local SEO. Mike knows all about helping small businesses get found online by people nearby. He shares the story of how his dad's plumbing business went from getting a few calls here and there to having the phone ring off the hook, all by using some smart, simple SEO tricks. Tune in to hear Mike break it all down into easy steps that any business can follow to get noticed online by local customers. Contact StoryBrand Certified Guides Mike Ruman at MarketingMadeSimple.com/Grow. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#121: Media Magic—How to Start Partnering With Influencers
Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Finding and connecting with the right social media influencers can be a big challenge for brands. Plus, with social platforms always changing, it's hard to keep up and know what works. There's a whole world of influencers out there, but how do you find the ones that fit your brand and can truly help your visibility? In today's episode, hosts J.J. and April are joined by Jo Caruana & Lauren Cockerell, StoryBrand Certified Guides and experts in influencer marketing. They'll share their secrets to help you grow your brand authentically by finding and working with influencers. You'll get practical advice on how to reach out, build real relationships, and measure the success of your collaborations. Listen in and discover how the right influencers can take your brand to the next level! Contact StoryBrand Certified Guides Jo Caruana at MarketingMadeSimple.com/Jo-Caruana and Lauren Cockerell at MarketingMadeSimple.com/Lauren-Kwedar-Cockerell. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#120: How to Turn Existing Clients into Q4 Gold and Finish the Year Strong!
For many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what's the best way to hit your Q4 goals without adding more work to your plate? Today, join J.J. and April as they chat with Matt Banker, an experienced StoryBrand Certified Guide. Matt reveals the hidden opportunities within your existing customer base and provides a clear plan to use them to your advantage. You'll also discover the key question that can open up paths to major business growth. Listen in and learn how to turn your current clients into your biggest asset for Q4 so you can end the year with a bang! Contact StoryBrand Certified Guide Matt Banker directly at MarketingMadeSimple.com/MattBanker. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#119: The Power of Referrals (and How to Harness It)
If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance. In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative. Tyler delves into the art and science of building a referral-based business, emphasizing the importance of nurturing old relationships while fostering new ones. He shares actionable insights on how to approach potential clients, the power of simplicity in outreach, and the balance of new and old in business. Listen in to discover how you can leverage your existing network to drive business growth and set the stage for a profitable future! Contact StoryBrand Certified Guide Tyler Pigott at Lone Fir Creative directly at MarketingMadeSimple.com/Lone-Fir-Creative. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#118: Why 2023 Has Been a Weird Year for Marketers (And What To Do About It)
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- If you're like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other months have left you wondering if your business was going to make it. Why so much uncertainty? A lot of it has to do with the volatile economy and constant speculation about a recession. But just like many businesses and marketers found ways to thrive in the 2008 recession, today's up-and-down economy represents an opportunity for you, too. In today's episode, J.J. and April talk with the Director of the StoryBrand Certified Guide Program, Macy Robison. Macy shares that while everyone is adjusting to a post-pandemic world with a lot of uncertainty, marketers have the opportunity to get creative serving customers. Macy gives specific tips on how you can use the uncertainty to their advantage by creating new and timely product offerings to grow your business and bottom line. Tune in now to see how you can finish 2023 strong and set yourself up for an even better 2024! Past episodes referenced in this conversation: #77: 4 Tips for Recruiting Top Talent to Join Your Team -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#117: What Really Goes Into Writing a Sales Email
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Writing a sales email may sound simple – but if you've ever sat down to write one, you know it's not that simple! Or, maybe you've written a sales email you felt great about, only to realize later that it didn't work. Sometimes, it helps to have a real-life example of what it looks like to write a great sales email, which is exactly what you'll get in today's episode! Today, J.J. and April facilitate a marketing consultation between Wes Gay, StoryBrand Certified Guide, and Joseph Champa, founder of Elevate Health (ElevateHealthInc.com). Joseph has a brick-and-mortar store that serves as a one-stop-shop for health and fitness, but is ready to ramp up online sales of one of his most popular products. Listen in as Wes helps him clarify his goals, write a compelling sales email, and use attention hooks to ensure success! Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/WesGay. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#116: The Ultimate "Non-Salesy" Sales Email Formula
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Writing sales emails can feel slimy. You don't want to come across pushy or desperate – but you also know that sales emails work and you've got products to sell! How can you find the right words that will engage your audience and prompt them to take action without feeling like you're being manipulative or obnoxious? In today's episode, J.J. and April talk with StoryBrand Certified Guide, Wes Gay, about the ultimate "non-salesy" sales email formula. You'll learn the 8 things you need to include in your sales email that will put all the focus on improving your customer's life and helping them win. You'll also learn the one step that you should take before writing an email that will make the words flow so much easier! Tune in now to become a more confident and skilled sales writer so you can serve more customers, sell more products, and grow your business! Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/WesGay. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#115: No More "Newsletters!" Do This Instead…
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- The truth is, nobody wants to read a "newsletter." In fact, emails with the word "newsletter" in the subject line get an 18.7% lower open rate! Why? Because your customers aren't interested in your company updates. They're interested in how you can help them solve a problem and add value to their lives. Of course, you should send regular emails to your audience – but those emails should be about them, not you! In today's episode, you'll get to listen as April, J.J., and StoryBrand Certified Guide, Brad Alexander, walk an entrepreneur through creating nurture emails she can send to her customers. Shelby Lacerte is a travel agent with Living with the Magic Vacations (www.livingwiththemagic.com) helping families book epic Disney World vacations. Shelby needs help coming up with email ideas that are relevant and helpful to her audience. Tune in now for specific ideas on how to brainstorm your own email content and learn a simple trick to writing subject lines that work! Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#114: How to Write Nurture Emails (The Right Way)
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don't truly serve their customers. Nobody likes getting a "newsletter" full of updates that has nothing to do with them. But when you know how to send nurture emails that are truly customer-focused, you can build relationships with customers and in turn, grow your business. In today's episode, J.J. and April talk with Storybrand Certified Guide, Brad Alexander, about how he helped a client develop a nurture email campaign. Brad's client was skeptical about sending nurture emails and was at a loss of what kind of content to include – but after Brad went to work, their entire perspective changed. Tune in to learn how Brad's approach to writing nurture emails ended up getting his client the most responses from customers they've ever had – and steal the idea for your own business! Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#113: A Nitty Gritty Look at Creating Lead Magnets
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Creating a lead magnet may seem like an easy project. But if you're like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn't have anything of value to give away in exchange for a lead's email address. The result? Your business remains stuck with no way to capture leads and build an email list. In today's episode, you get an inside look at the nitty gritty process of creating a lead generator for a company that didn't feel like they had anything to offer. You'll get to hear StoryBrand Certified Guide, David Lillard, coach Gabe Morrison through creating a lead generator for his business. Gabe owns Vise and Virtue Woodworking (ViseVirtue.com) and is at a loss for what type of lead generator to offer his audience. Tune in now to hear how J.J. and David help Gabe create a lead generator that's not only valuable to his audience – but helps takes his business where he wants it to go! Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#112: Do You *Really* Have a Solid Marketing Strategy?
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don't have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, "marketing" is more like a gamble than a sure-fire investment generating a return for the business. In today's episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they've ever worked with have had a solid lead generator in place and how they helped them fix that. Tune in now to get practical tips and ideas for a lead magnet you can use in your own business so you can stop gambling away your marketing dollars – and start using them where it counts. Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#111: Behind the Scenes: How to Transform a Website Using StoryBrand
Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- One of the biggest requests we get at Marketing Made Simple is for us to review our listener's websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides. In today's episode, you get a behind-the-scenes look at a website transformation with StoryBrand Certified Guide, Amy Schutte, and business owner, Christie Wild. Christie is the founder and owner of WritersWhoRun.com, a small business helping people combine their love for running and writing. Christie needs help using the StoryBrand framework to transform her website, and you'll get to hear how Amy and J.J. help her do that. Tune in now to get insider tips for your own website! Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#110: How to Create a "Homey" Homepage That Also Drives Conversions
Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren't only thinking about aesthetics – they're thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales! In today's episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You'll learn key aspects to creating a homepage that makes people feel good about being there – but also takes them on a journey to purchase from you. Tune in now to apply these tips to your homepage so you can drive more sales and serve more customers! Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#109: Eavesdrop on a Marketing Consultation from a StoryBrand Guide
One of the biggest requests we get at Marketing Made Simple is for us to review our listener's messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides. In today's episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that hosts events and creates specialty pies for corporate gifting. Kia wants to clarify her message to reach a wider audience – and you'll get to hear a play-by-play conversation of Kris and J.J. helping her do just that. Tune in now to experience the magic of a StoryBrand Guide's approach to creating messaging so you can use it in your own business! Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones. -- Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes… Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide. HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#108: How to Create Your Marketing Message in 5 Simple Steps
A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there's no better way to create one than with StoryBrand's one-liner framework. In today's episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Designs, Kris Jones, about her 5-step process to creating a great one-liner for any business. When you have a great one-liner, it makes the rest of your marketing strategy so much easier. Tune in now to learn how you can create the ultimate marketing message for your business in 5 simple steps! Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones. -- Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes… Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide. HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#107: How to Use Email Marketing to Close Deals (REPLAY)
Many business owners aren't sure how to use email marketing and wonder if it's worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO! In today's episode, you'll get to hear a replay of the conversation J.J. and April had with Kelley Hartnett, StoryBrand Certified Guide. This popular episode from 2021 is still one of our most-played episodes and continues to help business owners demystify email marketing. You'll learn… 6 types of customer emails to send How to ask for a sale without being manipulative What every money-making needs to include You'll get to hear Kelley walk step-by-step through a high-performing sales email she wrote for a client and get a tangible example to follow. Get access to Kelley's sales email sample and follow along as you listen to the episode at Storybrand.com/SalesEmail. -- Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we're giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate. Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more. Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate. This offer expires July 7th, so don't wait! -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#106: Unleashing the Full Potential of Email Marketing
Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sales. In this episode of Marketing Made Simple, Macy Robison, Director of the StoryBrand Guide Program, returns to share invaluable insights and practical advice for leveraging the power of email to achieve remarkable results. Whether you're a business owner seeking cost-effective marketing strategies or a marketer looking to enhance your campaigns, this episode will equip you with the knowledge and strategies to harness the full potential of email marketing. -- Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we're giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate. Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more. Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate. This offer expires July 7th, so don't wait! -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Celebrate Our 2nd Anniversary with a Special Gift Just for You!
Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we're giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate. Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more. Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate. This offer expires July 7th, so don't wait!
#105: How Social Media Can Fuel Nonprofit Fundraising Efforts
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Raising money for nonprofits is notoriously difficult. Before a donor is willing to contribute to your cause, they have to buy in on your mission and also trust that you'll use their funds wisely. To top it all off, many donors don't stick around for the long haul and you're always in a vicious cycle of needing to find fresh donors to keep your organization alive and running. All of this can leave you wondering: Will fundraising always be an uphill battle, or is there a better way? In today's episode, J.J. and April talk with Cathy McIntosh (StoryBrand Certified Guide), Jake Jordan (Business Made Simple Certified Coach), and James Thorne – authors of the book "Lasting Donor Locator." These three nonprofit experts share how you can use storytelling in your social media to find new and lasting donors to partner with your organization. The secret? Stop trying to convince people to care about your mission. Instead, find people who are already passionate about the cause and invite them to join you! Tune in now to learn how your organization can use social media to do just that. You can order "Lasting Donor Locator" directly from their website at quirk.guide/Lasting-Donor-Locator-Book or wherever you buy books. You can also get access to Quirk's FREE guide to 3 templates that will help you refocus your social media strategy at quirk.guide/3-Surprising-Social-Media-Templates. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#104: The 3 Biggest Mistakes You're Making on LinkedIn
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Are you using LinkedIn to post your resume, get a job, and fight off cold messages from sales people you don't know? If this is you, you're not alone. But, LinkedIn can be used for so much more than this, especially if you're a marketer. Over the last few years, LinkedIn has morphed from a bulletin board to a community. And the people who are winning on LinkedIn? They provide value. In this episode, J.J. and April talk with StoryBrand Certified Guide Mo Regalado about the biggest mistakes marketers make on LinkedIn and how to avoid them. Additionally, they'll share how to create engagement, community, and ultimately business on LinkedIn. Contact StoryBrand Certified Guide Mo Regalado directly at MarketingMadeSimple.com/MoRegalado. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#103: Should You Add TikTok to Your Marketing Strategy?
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Have you been avoiding TikTok because it seems overwhelming? We get it. Many marketers and business owners feel like TikTok is just too much. It seems a massive thing to add to your to-do list and you wonder if the investment will even be worth it. But what if TikTok isn't as complicated as it seems and could actually help your business make a lot more money? In today's episode, J.J. and April talk with StoryBrand Certified Guide and Business Made Simple Certified Coach, Eric Williams about how to use TikTok to market your business. Eric personally uses TikTok to reach new customers and shares 3 insider tips that help demystify what it takes to market on TikTok effectively. Tune in now and discover how TikTok is much more than Gen Z's favorite new app – it's where your ideal customers are hanging out and can be a money-making machine for your business. You can also contact StoryBrand Certified Guide Eric Williams directly at MarketingMadeSimple.com/EricWilliams. Follow Eric on TikTok and watch the videos he and J.J. discussed in this episode: https://www.tiktok.com/@businesscoacheric -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#102: Why Marketing on Instagram Feels So Hard (And How to Fix It)
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Marketing your business on Instagram can feel overwhelming and confusing, especially if you're the face of your company. Should you have two separate profiles? How do you leverage the algorithm? Should you ever share personal posts? When you don't know the answers to these questions, you can end up confusing your audience and hindering the growth of your business. In today's episode, J.J. and April talk with StoryBrand Certified Guide Jill Pickering and business partner, Kate Rapier – a dynamic duo offering personal branding coaching and creative content creation. With years of experience in social media marketing, Jill and Kate share their top three tips for business owners and personal brands who want an easy but effective Instagram strategy. Tune in now to learn how to make Instagram work for your business so you can post content with confidence and clarity instead of stress and confusion! Get access to Jill and Kate's free guide, "8 Ways to Skyrocket Your Engagement on Instagram", at Stan.Store/JillAndKate. You can also contact StoryBrand Certified Guide Jill Pickering directly at MarketingMadeSimple.com/YourCreativeCoaches. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#101: How "Authentic" Should You Be on Social Media?
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE -- Businesses and marketers face an important question: how "real" will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines' Magnolia brand. With so many successful brands sharing content with different degrees of what's usually considered to be professional, how can you know which approach is right for you? In today's episode, J.J. and April talk with Tami Enfield, StoryBrand Certified Guide and Founder and CEO of Brand Yourself Consulting. Tami points out that we all need a framework to decide what content we should be sharing with our audiences. Tune in now to learn her CANDID content framework, an acronym that stands for Connection, Aligned, Narrative, Daring, Inspiration, and Delightful. When you learn how to filter your social media decisions through her framework, you'll feel confident in your ability to build empathy with your audience without sacrificing your authority as a guide who can help. You can contact StoryBrand Certified Guide Tami Enfield directly at MarketingMadeSimple.com/Tami-Enfield. RESOURCES & LINKS REFERENCED IN THIS EPISODE: Dive deeper into Tami's CANDID content framework here: https://info.brandyourselfconsulting.com/candid-content-playbook-form Tami's LinkedIn post - https://www.linkedin.com/posts/tamienfield_businessowners-socialmedia-brand-activity-7024416111853006849-pkWa/?utm_source=share&utm_medium=member_desktop Elyse Myers' "Go Find Less" Instagram post: https://www.instagram.com/reel/CoIQwrQNV8m/?utm_source=ig_web_copy_link Jenny Schatzle's Instagram post: https://www.instagram.com/reel/CpIf8YDJx0q/?utm_source=ig_web_copy_link -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#100: How to Avoid Social Media Marketing Burnout
Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes… Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide. -- When it comes to creating content for social media, most people come up with their posts on the fly. But constantly having to think of something new, fun, and creative is exhausting – especially when you're posting several times a week! Creating content on the spot leads to mediocre content that doesn't serve your audience, which often turns into not posting at all. If you want to start creating engaging content AND make social media easier, you need a better plan! Today, J.J. and April are continuing our series all about social media by revisiting a past episode of the podcast. In this replay, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you! You can contact StoryBrand Certified Guide James Hannan directly at ClarifyYourMessage.com/Results. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#99: How to Use Visual Media to Grow Your Business
Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes… Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide. -- Adding visual media to your marketing strategy can feel daunting. If you do it yourself, how can you make photos and videos look professional? Is it better to hire someone? And if you're a visual media professional, how can you incorporate the StoryBrand philosophy into your work? Whether you're a business owner, a videographer, or a photographer, learning how to tell stories with visual media is key to growing your business in 2023. In today's episode, J.J. and April talk with Senior Designer, Tessa Voccola and Videographer, Zach Camp from RVRB, a StoryBrand Certified Agency. Tessa and Zach give 8 tips for shooting great videos and photos, whether you're using professional equipment or the iPhone in your pocket. Tune in now to learn how you can use the StoryBrand framework in your visual media and get your message out to more people! Contact StoryBrand Certified Agency RVRB directly at MarketingMadeSimple.com/RVRB. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#98: From Overwhelmed to Overjoyed—How to Use Social Media to Grow Your Business
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you'll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London -- Do you feel overwhelmed by the amount of work social media marketing seems to take? In today's digital world, it's no secret that social media can be a powerful tool for businesses to reach their target audience. But for many entrepreneurs and small business owners, taking time to post on social media feels like a chore and doesn't have the impact they hoped for. In today's episode, J.J. and April talk with StoryBrand Certified Guide, Danielle Bornowski, about how you can streamline your social media strategy and make it more doable, enjoyable, and effective. Danielle shares how simple strategies like being consistent, providing value, and scheduling time to batch content can make a huge difference and save business owners a lot of time. Tune in now to learn tips and tricks from a social media pro with a track record of helping small business owners grow their online presence! Contact StoryBrand Certified Guide Danielle Bornowski directly at MarketingMadeSimple.com/Danielle-Bornowski. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand

BONUS: Business Made Simple—Take the First Step to Double Your Revenue Today
Small Business Flight School launches TODAY! Join now at SmallBusinessFlightSchool.com. If you want to implement a plan to double your revenue, this is your moment! Sure, you could keep doing what you're doing and hopefully grow your revenue at a decent pace. OR… you could join Small Business Flight School where we'll help you implement a plan to streamline your business and double your revenue. If you're serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at SmallBusinessFlightSchool.com. — Most business owners play it safe when it comes to revenue goals. If you want to see growth, you need to set aggressive goals and reverse-engineer a plan to get there. But how can you know what's going to actually move the needle? If you're not careful, you could end up wasting a lot of time and energy that don't make a significant impact on your bottom line. In this bonus episode of the Business Made Simple Podcast, Donald Miller walks you through a practical worksheet that will help you reverse-engineer a plan to double your revenue. You'll learn how to determine which products you should focus on selling more of and get buy-in from the rest of your team to accomplish the goal. If you're tired of being stuck at the same revenue year after year, this episode of the Business Made Simple Podcast is for you! -- ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#97: A Genius New Way to Create Social Media Content
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you'll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London -- Does marketing yourself (or clients) on social media make you want to pull your hair out? We've all been there! Constantly coming up with original content can be both daunting and exhausting. It's easy to run out of ideas and get burned out with the amount of content you have to crank out on a weekly basis. Even if you "batch" your content or use the help of AI, your content can start to feel stale very quickly. This episode is about to change all of that! In today's marketing conversation, J.J. and April talk with StoryBrand Certified Guide, Annie Schiffmann, about a game she created to help you revolutionize your social media content strategy. All you need is your StoryBrand BrandScript, some dice to roll, and a coin to flip. Within minutes, you'll have multiple compelling posts that speak directly to your target audience, bringing more awareness to your brand and making your content feel fun and exciting again! Access the video of this conversation and follow gamify your BrandScript with April and Annie at Storybrand.com/gamify. Contact Annie Schiffmann directly at MarketingMadeSimple.com/Annie-Schiffmann. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#96: 7 Ways AI Can Save You Time and Money
Many people think that AI is only capable of writing text – but in reality, it can do much more. With its complex and intuitive algorithms, AI is capable of a wide range of tasks, including language translation, tech support, analyzing data, and even coding! But unless you know how to use AI and the different ways you can apply it, you won't experience the time and money-saving benefits it has to offer. In today's episode, J.J. and April talk with StoryBrand Certified Guide, Stacey Moore. Stacey has been using AI in her business long before most of us had heard of AI and is thought leader in this space. Whether you're looking to automate your workflow, streamline your communication, or simply explore the capabilities of modern AI, this episode is for you! Tune in now to learn 7 ways AI can help your business save time and money (and do more than just writing!). You can contact Stacey Moore directly at MarketingMadeSimple.com/Stacey-Moore-Studio -- Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable resource to help you grow your business, join the community at BusinessMadeSimple.com. HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#95: How ChatGPT Can Make Your Marketing Easier
Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable resource to help you grow your business, join the community at BusinessMadeSimple.com. -- If you're not already using ChatGPT in your marketing, chances are you will be soon. This AI-powered tool has taken the business world by storm, accumulating a jaw-dropping 100 million users in just 2 months! It's no wonder why ChatGPT is making waves and transforming how people work, making content creation faster and more efficient than ever before. But like any other tool, ChatGPT should be used properly or it can do more damage than good. Join J.J. and April for today's episode where they chat with StoryBrand Certified Guides and Agency Owners, Katie Lantukh and Jay Owen, about how to use ChatGPT for marketing purposes. You'll learn practical tips on how to use (and not use!) the chatbot to create your marketing copy. Katie and Jay share specific examples of how they would use ChatGPT to create collateral like social media posts and emails, including the prompts and edits they would use in the process. Tune in now to discover how ChatGPT can speed up your content creation, making your marketing easier and more efficient! Access the video of this conversation and follow along with April, Katie and Jay at Storybrand.com/ai/. Contact Katie Lantukh directly at MarketingMadeSimple.com/KatieLantukh and Jay Owen at MarketingMadeSimple.com/BusinessBuilders. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#94: Is AI Friend or Foe? How to Make it Work for Your Business!
Everyone's been asking, and it's finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using Storybrand's messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide. -- Are you unsure about whether artificial intelligence (AI) is a friend or a foe for your business? With all the hype around AI, you're probably starting to consider what AI could mean for you. If you're a business owner, you might be wondering if AI could help you cut costs and save time. And if you're a marketer, you might be feeling excited about using AI - or you might be afraid that robots could take over your job. In today's episode, J.J. and April bring on a special co-host, Macy Robison, Director of the StoryBrand Guide Program, to discuss the hot topic of AI. Macy shares ways that business owners and marketers alike can start to see AI as a friend that can help them save time and jumpstart creativity. Business owners can be confident experimenting with AI and marketers can rest assured knowing that AI can't replace the human brain's ability to strategize and decide when and how to use AI-generated content. Tune in now to learn how AI could be the friend you didn't know you needed! -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging
Everyone's been asking, and it's finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using Storybrand's messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide. -- Have you ever written something for your brand or someone else's, only to re-read it and think it sounded "off?" When that happens, it's usually because you strayed from the brand's personality. While clarity is the most important thing in marketing, marketers must also realize that having a consistent brand personality matters – and this becomes more and more important the larger your brand becomes. In today's episode, J.J. and April talk with Jen Hatmaker and Heather Adams about why brand consistency matters. As a best-selling author, podcast host, and well-known speaker, Jen shares that as her platform grew, she realized she needed to invest in public relations. That's where Heather came in! Heather is the Founder and CEO of Choice Media Communications and has helped Jen grow her platform while maintaining a consistent brand message. Tune in now for key insights on public relations, how to tell a cohesive story, and how staying "on-brand" can help you build trust and loyalty with your target audience. Join Heather, Jen, and J.J. live at the Choice Summit April 13-14, 2023 in Nashville. Register at ChoiceMediaCommunications.com/Choice-Summit-1 and get the steps you need to grow as a busy entrepreneur. Take a deep dive with Jen Hatmaker's "Me Courses" covering categories where Jen has seen the most life change in herself and in others. Register now at MeCourse.org/Me-Course-Products. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#92: Product Boss—How to Market & Grow Your Product-Based Business
Everyone's been asking, and it's finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides.The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide. -- If you're a product-based business, generating sales can be a challenge. Like most creators and inventors, you probably started off making your products in your garage and selling them anywhere you could! But as your business grows, how do you know which products you should focus on selling and what selling opportunities are going to be most profitable? In today's episode, J.J. and April talk with Jacqueline Snyder and Minna Khounlo-Sithep, founders of the Product Boss and co-hosts of the top-ranked podcast, Product Boss. Jacqueline and Minna are experts in growing product-based businesses and join us today to give us specific tips for all of the creators, inventors, and artists out there looking to grow sales. Tune in now to learn how going deep instead of wide, focusing on best-sellers, and telling the right story to the right customers can help you make more profit this year. Follow and listen to the Product Boss at TheProductBoss.com/Podcast. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step
Great news for all small business owners out there! Donald Miller's new book, "How to Grow Your Small Business", is now available and it's filled with practical tips and strategies to help you take your business to the next level. To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout. Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today! -- Are you tired of seeing dismal results from your marketing efforts? It's frustrating to waste time and money creating a marketing strategy that you think will work – only to watch it fall flat. The initiative that was supposed to make you money ends up costing you! To make matters worse, you're not sure what you're doing wrong and how to fix it. In today's special episode, Donald Miller is back for a second week sharing from his most recent episode of the Business Made Simple Podcast all about how you can create an effective sales funnel. From optimizing your website to creating valuable lead generators and email sequences, you'll gain practical insights and insider tips that you can put into action right away. You don't have to settle for mediocre results – tune in now and learn how to create a sales funnel that drives massive revenue for your business and clients. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#90: Donald Miller—6 Steps to Growing Your Business Without the Stress
Every business owner knows it: running a business can be crazy stressful. Between managing finances, handling sales and marketing, and keeping up with a never-ending to-do list, it can feel like you're drowning in things to do and decisions to make. To make matters worse, many of the solutions offered to small business owners cost a fortune and don't work. In today's episode, our ultimate marketing crush, Donald Miller, joins J.J. and April for a special episode to show you that growing your business doesn't have to be overwhelming or confusing. When you know how to grow the 6 key parts of your business, you can grow your business with confidence and ease. Listen in to learn the 6-step framework Donald Miller reveals in his upcoming book, "How to Grow Your Small Business", which releases next week! This is the last week to pre-order "How to Grow Your Small Business" at GrowYourSmallBusiness.com/Podcast and get access to three amazing pre-order bonuses valued at over $1,000: 1) An Audio Summary of the Book: Get a 70-minute audio summary delivered straight to your inbox when you pre-order. 2) The StoryBrand Website Checklist: Turn your website into a sales machine that turns visitors into paying customers. 3) The Business Growth Bootcamp (Live Virtual Event): Ramp up your business growth with live training from Donald Miller, J.J. Peterson, and special guest Amy Porterfield. Don't miss out and pre-order now at GrowYourSmallBusiness.com/Podcast. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#89: Tim Arnold—Marketing Showdown: Clarity vs Creativity
In the world of marketing, it's often a delicate dance to strike the right balance between different messaging tensions. On one hand, you want to be clear and concise in your messaging, but on the other hand, you also want to be creative and engaging. You want to display authority, but you also want to demonstrate empathy and build connection with your audience. In today's episode, J.J. and April talk with Tim Arnold, President of Leaders for Leaders and longtime friend of StoryBrand. Tim explains the 3 main tensions that marketers face when crafting their messaging and provides practical tips for finding the right balance. Listen in now to learn how embracing both sides of each tension will help you create marketing that both resonates with your audience and drives results. Get more great insight from Tim around "both/and" thinking at TimArnold.ca. You can also access Tim's free PDF printout of the 3 Healthy Tensions discussed in today's episode here (or copy and paste the link below): https://drive.google.com/file/d/1kqd3omvAMcWGLFC_CAHtG4VomsNGmuFx/view?usp=sharing -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Do you get overwhelmed when new technology starts sounding like a foreign language? That's how a lot of people feel about Web 3.0. The concept isn't easily understood, which makes people assume it's probably going to be irrelevant to them. But the truth is, Web 3.0 is here to stay and is going to have a major impact on digital marketing. In today's episode, J.J. talks with Steph Taylor, host of the Imperfect Action podcast and owner of a million-dollar online business. Steph helps J.J. explore the exciting new world of Web 3.0 and why it's going to matter for marketers. If you've ever been frustrated by Instagram algorithms or the power that other digital marketing platforms have over your marketing efforts, you'll love hearing how Web 3.0 is going to change all of that. Listen in now to learn why Web 3.0 matters for you and how you can leverage it to serve more customers! Listen to and follow the Imperfect Action podcast at StephTaylor.co. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#87: Emily Thompson—How to Build the Business and Life You Want
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Does your business feel more like a prison than a playground? If so, you're not alone. Many entrepreneurs feel like their business is sucking the life out of them and their dream of having freedom and flexibility has slowly slipped away. But most entrepreneurs get into business because they want to live life on their terms. How can you run a successful business and build the life you want simultaneously? In today's episode, J.J. and April talk with Emily Thompson, host of the award-winning Being Boss podcast. Emily shares tips for how to run your business instead of your business running you. You'll learn how finding clarity, making strategic choices, and taking a step back can help you pivot your business away from feeling like a prison so you can start making it feel like a playground. Listen in now to learn how to build the business and life you want! Listen to and follow Being Boss at BeingBoss.club/Podcast. Click the link below to download and create your dream day using Emily's free PDF: https://beingboss.club/wp-content/uploads/2017/09/BeingBoss_IDEALDAY.pdf -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#86: The Secrets of Story in Marketing
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Do you ever feel bored with your own messaging? If so, it's probably because you've lost sight of your customer's aspirational identity. When you lose sight of who your customers want to become, you lose the power to show them how you can help them get there. In today's episode, April interviews the storytelling master himself and the Head of StoryBrand, Dr. J.J. Peterson. You'll hear an inspiring story about how J.J personally helped one of StoryBrand's clients develop an aspirational identity for their internal team. The result? A message so compelling it resulted in narrative transportation and company transformation. Listen in now to learn how to use aspirational identity and narrative transportation to reach and impact more people! -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#85: Building a Marketing Business with the Power of Story
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- Business Insider recently listed marketing as one of the worst-paying college majors. Because marketing is constantly changing, the article argues that your return on investment in a marketing degree will likely be very minimal. But what if we told you that when you understand how to use story in marketing, you can make a lot more money than you think? In today's episode, J.J. and April talk with three StoryBrand Certified Marketing Guides: Dave Evans, Meredith Siss, and Keith Lauver. Each of these marketers share key moments along their journey of building a marketing business, how StoryBrand has been pivotal to their success, and the financial results they've been able to achieve. Listen in now to learn how StoryBrand can help you increase your value as a marketer whether you're already in marketing or are looking to get started. You can reach out to Dave, Meredith, or Keith directly at: MarketingMadeSimple.com/Dave-Evans MarketingMadeSimple.com/MeredithSiss MarketingMadeSimple.com/Keith-Lauver -- HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#84: Pat Flynn & Matt Gartland—Why Creating a Community and Connection Matters (Not Just Content)
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that creating content is an important part of your marketing strategy. But have you considered that developing community and connection matters just as much – if not more – than content creation? In today's episode, J.J. and April talk with Pat Flynn and Matt Gartland, CEO's of Smart Passive Income (SPI) where they help people build their audience and monetize their work. They share how creating community and building relationships is a key component to a successful business. Instead of relying on content alone to connect with potential customers, listen in to learn how building a smaller, more intimate community can help you grow your business (and enrich your life in the process!). Follow and listen to the SPI Podcast at SmartPassiveIncome.com/Shows/SPI/. You can also get the steps and tools you need to build and foster your community at SmartPassiveIncome.com/All-Access/. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#83: How to Make Your Dream Podcast a Reality
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- Are you a podcast lover with a dream of starting your own show? You probably have a ton of questions: What equipment do I need? How do I record and upload episodes? How long will it take me to grow a following? Starting a podcast can seem intimidating and you may feel like you don't have what you need to get started. In today's episode, J.J. and April talk with Benjamin Shapiro, producer and host of the MarTech podcast, about what it really takes to start a podcast. Ben shares how aspiring podcasters should think of growing their podcast in 3 distinct phases, and how knowing what the first phase looks like can free you to get started. Listen now to learn what you can start doing immediately to get started on your dream! Listen to and follow the MarTech Podcast at MarTechPod.com. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- Have you ever wondered if your marketing strategy can sustain your business for the long haul? Every business needs a dependable marketing plan to generate qualified leads for their business. But if you don't have a marketing strategy proven to work long-term, your business won't last long enough to help the people who need what you have to offer. In today's episode, J.J. and April talk with Amy Porterfield, host of the Online Marketing Made Easy podcast and author of upcoming book Two Weeks Notice. Amy shares 5 email marketing secrets that every business needs to know to sustain long-term business growth. Listen in to learn 5 secrets about email marketing that will help you grow your audience, generate more qualified leads, and ultimately, help your business help more people! Pre-order Amy's new book, Two Weeks Notice, at TwoWeeksNoticeBook.com. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand