Marketing Against The Grain

In the future, will everyone have an AI co-pilot for everything? Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset. Listen for AI use cases that aren’t as well known but are super useful, how to set your team up to take advantage of AI, and why you need to throw an AI hackathon for your business. About Rachel Rachel is a former Facebook data scientist and founder, now helping businesses adopt AI with her newsletter and community, The AI Exchange. She started creating content about startups and AI in November of 2022, and now has 200K+ followers across platforms. She's worked with hundreds of businesses since ChatGPT launched and is deeply committed to figuring out the practical path for businesses to adopt AI in their operations, what she coined "AI Ops". Want $50 off Rachel's "Prompting for AI Ops" course? Use code "aix50" https://theaiexchange.com/prompt-design-cohort Connect with Rachel! Twitter https://twitter.com/rachel_l_woods LinkedIn https://www.linkedin.com/in/woodsrach/ TikTok https://tiktok.com/the.rachel.woods Instagram https://instagram.com/the.rachelwoods We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going to get commoditized by open-source projects, and ChatGPT-5 rumors. Mentions Anthropic https://www.anthropic.com/ Snapchat https://www.snapchat.com/ Llama https://ai.meta.com/llama/ Johnny Manziel documentary https://www.netflix.com/title/81582385 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong? Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse and AI tipping points. Learn about the future of websites in an AI world, why companies are scared to use AI tools for customer facing interactions, and how the multimodality of AI will change the way you work. About Linus Ekenstam AI Gardener & Designer. Previously at Typeform, Flodesk, Thingtesting. Connect with Linus! Twitter https://twitter.com/linusekenstam Newsletter https://linusekenstam.substack.com/ genAI stories for kids https://www.bedtimestory.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Most people fail because they spend most of their time doing things that don’t matter. Kipp and Kieran dive into the top habits of successful people that will transform your life. Learn why you need to focus on inputs not outputs, the power of intellectual honesty, why being bored is the best way to figure out what to do, and why everyone should adopt the paranoid optimist attitude. Mentions Molly O’Shea tweet https://twitter.com/MollySOShea/status/1685291920644616192 Inbound https://www.inbound.com/ Sam Parr book recommendation https://twitter.com/thesamparr/status/1678212633768361987 Nicholas Holland https://www.linkedin.com/in/nashvilleholland/ Yvonne’s in Boston https://www.yvonnesboston.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

These tools may make ChatGPT obsolete… Kipp and Kieran are joined by Matt Wolfe to dive into A.I. tools you need to try in 2023. Learn why small businesses are a huge AI opportunity, why the winners and losers of AI is a race to the bottom, and tools that are better than ChatGPT that will transform the way you grow your business. About Matt Wolfe Matt Wolfe is an entrepreneur and YouTuber focused on keeping his finger on the pulse of AI and future tech. His website, Future Tools, is updated daily with the latest tools and news in the AI space and his YouTube channel keeps people in the loop with the latest tutorials, reviews, and news happening in the world of artificial intelligence. Connect with Matt! Website https://futuretools.io/ Twitter https://twitter.com/mreflow Mentions Jasper AI https://www.jasper.ai/ Stableboost AI https://stableboost.ai/ Future Tools AI https://www.futuretools.io/ Chat GPT https://chat.openai.com/ Bard https://bard.google.com/ Llama AI https://ai.meta.com/llama/ Perplexity AI https://www.perplexity.ai/ Runway https://runwayml.com/ Midjourney https://www.midjourney.com/ Code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter Glean https://www.glean.ai/ Rewind AI https://www.rewind.ai/ Claude 2 https://claude.ai/login Eleven Labs https://elevenlabs.io/ Leonardo AI https://leonardo.ai/ Kaiber AI https://kaiber.ai/ Personal AI https://www.personal.ai/ Character AI https://beta.character.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Rebranding is stupid. You should never rebrand. Kipp and Kieran dive into why rebrands suck and why you shouldn’t do them for your business. Learn why everybody’s missing on the point on Twitter’s X rebrand, the most important principle in the business of a social network, different brand architecture models, and the only scenario where a rebrand makes sense. Mentions Tech Crunch article on X https://techcrunch.com/2023/07/31/apple-greenlights-twitter-apps-rebrand-to-x/ Andrew Huberman sleep recommendations https://hubermanlab.com/toolkit-for-sleep/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Here’s how you can make a killer brand like Mattel without the $150M marketing spend. Kipp and Kieran dive into the Barbie madness behind the best marketing campaign of the decade. Learn how to stretch your marketing budget with creativity, how you can leverage planning and orchestration to execute a killer campaign, and the power of telling your story in a new creative way. Mentions Twitter thread on Barbie https://twitter.com/aakashg0/status/1683682931418742785 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

From McDonald's Ba-da-ba-ba-ba to Netflix's ta-dum, you know em' and you love em'. But do these brand soundtracks actually work? About The Hustle Daily Show A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Mark Dent, Juliet Bennett Rylah, Jacob Cohen, Rob Litterst, and Ben Berkley from The Hustle. Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of fake authenticity, how to get the right audience to watch, the 3 engines of growth, and how to get good at project selection. About Shaan Puri Entrepreneur, investor, and host of My First Million podcast. Connect with Shaan Podcast https://www.mfmpod.com/ Twitter https://twitter.com/ShaanVP Newsletter https://milkroad.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Here’s how you can hack your marketing using AI. Kipp Bodnar and Kieran Flanagan dive into the power of how the code interpreter will scale your business. Learn all the new team features that will simplify cross-functional work, how ChatGPT will help package the data in ways you can understand it, and more tactical ways you can use AI to grow your business. Mentions Google Bard https://bard.google.com/ Insider article https://www.businessinsider.com/chatgpt-tool-code-interpreter-masters-things-in-seconds-wharton-professor-2023-7 Matt Wolfe tweet https://twitter.com/mreflow/status/1678506029620006912 Chase Lean’s tweet https://twitter.com/chaseleantj/status/1677651054551523329 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Would you rather be wrong or boring? Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits of great businesses, why most business models in media are awful, how to think about interacting with your community, and how to lean into your unfair advantages to win. Connect with Codie Contrarian Thinking https://contrarianthinking.co/ LinkedIn https://www.linkedin.com/in/codiesanchez/ Instagram https://www.instagram.com/codiesanchez/ About Codie Sanchez Codie runs Contrarian Thinking a financial media company and Contrarian Capital a small business holding company that does $50Million in annual revenue and is focused on bringing Main Street Businesses back. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will Twitter become the gold standard for creator programs? Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn the importance of personality led growth (the new PLG?), how Elon flipped the narrative by being a marketing genius, and how to make money as a creator on different platforms. Mentions HubSpot Creator Program https://creators.hubspot.com/ Mr Beast tweet https://twitter.com/MrBeast/status/1679797201449435136 Forbes article on Twitter https://www.forbes.com/sites/antoniopequenoiv/2023/07/13/twitter-starts-paying-creators-tens-of-thousands---amid-intensifying-competition-with-threads/ Codie Sanchez YouTube Channel https://www.youtube.com/@CodieSanchezCT Google Bard https://bard.google.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Here’s why you should never launch new products. Kipp and Kieran dive into Airbnb’s massive change on how they build and grow their products, and how you can use these principles to build your business. Learn the exercises for companies to be in the mindset of the customer, the most common mistake every growth marketer makes, and the importance of breaking down the customer journey. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Elon’s been Zuck’d. Is this the death of Twitter? Kipp and Kieran dive into what your business needs to know to take advantage of this new opportunity. Learn why you shouldn’t leave the door open for your competitor, Elon’s fatal mistake, why Threads is a masterclass in onboarding, how you should think about threads, and the distinctive advantage for being a first mover of a platform. Mentions Kipp’s thread account https://www.threads.net/@kippbodnar?igshid=MzRlODBiNWFlZA== Eight Sleep https://www.eightsleep.com/ Spiderman tweet https://twitter.com/finkd/status/1676747594460962817 Alex Lieberman Episode https://link.chtbl.com/w1aLT7sA Alex Lieberman tweet https://twitter.com/businessbarista/status/1676761306274177024 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge opportunities for early marketers to transform your career, and how does in-person connection combine with AI? We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

There’s a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers. About Patrick Campbell CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing. Connect with Patrick! Twitter www.twitter.com/patticus LinkedIn www.linkedin.com/patrickccampbell Paddle www.paddle.com Profitwell https://www.profitwell.com/ Mentions Gary Vaynerchuk https://garyvaynerchuk.com/ Patrick’s tweet on the Budlight controversy https://twitter.com/Patticus/status/1669019632307511298 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How will this affect engineers, writers, and businesses? Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an ultra-personalized media experience, what the new era of 1:1 experience means for your business, and why people with better ideas will win. Mentions Matt Shumer tweet https://twitter.com/mattshumer_/status/1671231938219130894?s=46&t=qo0rMvYEbESguv0k2b7KGw Lior tweet https://twitter.com/AlphaSignalAI/status/1670488316532379648 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is ROI total BS now? Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think. Mentions Packy’s newsletter https://www.notboring.co/ Steph Smith tweet https://twitter.com/stephsmithio/status/1670620650543923202 Poptarts https://www.poptarts.com/en_US/home.html Lucky Charms https://www.luckycharms.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team. Mentions EP with Guillaume https://link.chtbl.com/NkfZwpLS Chat GPT https://openai.com/blog/chatgpt Google Bard https://bard.google.com/ Eric Ravenscraft tweet https://twitter.com/LordRavenscraft/status/1665722553644601346 Perplexity.ai https://www.perplexity.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI-driven personalization needs to be as personal and engaging as a handwritten letter. Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time. Mentions Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth Gorgias https://www.gorgias.com/ Ramp https://ramp.com/ Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392 About Guillaume Cabane Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian. Connect with Guillaume Website: www.hypergrowthpartners.com Linkedin: https://www.linkedin.com/in/cabane/ Twitter: https://twitter.com/guillaumecabane We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Are we moving from an era of out-work to out-think? Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupted, the understanding of complex topics are now commoditized, the rise of natural language, and why information asymmetry no longer exists. Mentions ChatGPT https://openai.com/blog/chatgpt Sam Altman Secret Roadmap EP https://link.chtbl.com/dl7-T9bg Vision Pro https://www.apple.com/apple-vision-pro/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate. Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will increase conversion or be commoditized. Mentions The Hustle https://thehustle.co/ Midjourney https://midjourney.com/ AI Explained https://www.youtube.com/@ai-explained- Open AI API https://openai.com/blog/openai-api Zapier https://zapier.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apple’s new headset is huge for the AI world. Here’s why. Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our society and business more than ever, how Apple is changing the AI landscape with the Vision Pro, and how it’s going to change how people consume video and entertainment content. Mentions Apple VIsion Pro https://www.apple.com/apple-vision-pro/ Tweet by OperaGX https://twitter.com/operagxofficial/status/1665808329463980035 Tweet by Aaron Levie https://twitter.com/levie/status/1665807676553691136 Article by The Verge https://www.theverge.com/2023/6/5/23750096/apple-vision-pro-headset-persona-facetime Tweet by Jason Fried https://twitter.com/jasonfried/status/1665885183839727616 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B? Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the power of multi-modality in AI, how personalization will scale new technologies, and if OpenAI will become the next Amazon Web Services. Mentions OpenAI https://open.ai/ Sam Altman leaked interview https://web.archive.org/web/20230601000258/https://website-nm4keew22-humanloopml.vercel.app/blog/openai-plans ChatGPT https://openai.com/blog/chatgpt Innovator’s Dilemma by Clay Christensen https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

With new AI design tools, the cost to produce is getting lower… Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the learning curve from years to days, why its more important than ever to operate in the moment, feedback loops are going to become more crucial, and why its an amazing time to be in the creative space. Mentions Midjourney https://www.midjourney.com/ Adobe Firefly https://www.adobe.com/sensei/generative-ai/firefly.html Canva https://www.canva.com/ OpenAI https://open.ai/ Bing https://www.bing.com/?/ai EP with Joanna Lord https://link.chtbl.com/YepJYqi9 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI is transforming new use cases every day. Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with AI, major business takeaways from the Microsoft announcement, and how to make knowledge for your business accessible with AI. Mentions Adobe Firefly update https://www.adobe.com/sensei/generative-ai/firefly.html Linus tweet https://twitter.com/LinusEkenstam/status/1663301446669053952 DALL-E https://openai.com/product/dall-e-2 Bjørn Karmann Tweet https://twitter.com/BjoernKarmann/status/1663496103998750721 Windows AI https://learn.microsoft.com/en-us/windows/ai/ Vimcal https://www.vimcal.com/ Hushl https://hushl.in/ Magicform.ai https://www.magicform.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Video is the future. Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers. Mentions Ben Tossell https://bentossell.com/ Ben’s Bites Newsletter https://www.bensbites.co/ Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640 Kieran’s other featured tweet https://twitter.com/frantzfries/status/1661359327637131264 Capsule AI video tool https://capsule.video/ My AskAI https://myaskai.com/ HubSpot Content Assistant https://www.hubspot.com/artificial-intelligence Kajoo https://kajoo.ai/ James Fridman twitter https://twitter.com/fjamie013 Whereto AI https://www.wheretoai.com/ Deep Sheet https://deepsheet.dylancastillo.co/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Most companies are either good at brand or growth, how do you master both? Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth. About Joanna Lord Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Where will there be lots of innovation in AI tools? Ads. Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases. Mentions Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios Meta AI sandbox https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite Google AI-powered ad solutions https://ads.google.com/intl/en_us/home/campaigns/ai-powered-ad-solutions/ Yoodli speak coach https://app.yoodli.ai/ DraGAN https://vcai.mpi-inf.mpg.de/projects/DragGAN/?ref=theresanaiforthat Tweet on DraGAN https://twitter.com/AiBreakfast/status/1659601613739409409 Quiver https://github.com/StanGirard/quivr Rewind AI https://www.rewind.ai/ Glean AI https://www.glean.com/ BarGPT https://www.bargpt.app/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Product-led growth is one of the biggest advantages in business today. Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Lazy marketers will only use AI. Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it will forever change the customer experience, why AI writing tools weren’t the best place to start, and the power of personalization. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Google is going to win A.I. Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will own the informational experience, how AI search will change your communications & research, the first principles on AI, what community is (and isn’t) going to be important in an AI world. Mentions Sundar Google IO announcement https://www.youtube.com/watch?v=YivUOqd91Nk Thread from Paul AI https://twitter.com/itsPaulAi/status/1656649454726856707 Paul Graham tweet https://twitter.com/paulg/status/1655925905527537666 Dickie Bush EP https://link.chtbl.com/6CUQxBug Similarweb https://www.similarweb.com/ Stack Overflow https://stackoverflow.com/ Reddit https://www.reddit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Content marketing will change forever. Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating a sharper brand POV, the dangers of the AI era, and the importance of hitmakers. Mentions Artifact https://artifact.news/ Trung on MATG https://link.chtbl.com/7ewMHO1f Packy McCormick’s AI article https://www.notboring.co/p/intelligence-superabundance The Hustle https://thehustle.co/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What Meta is doing on the A.I. front is going to impact all marketers and businesses. Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn why open source is going to win the next generation of the internet, the power of open source, and why A.I. will be democratized. Mentions Google’s leaked memo https://www.semianalysis.com/p/google-we-have-no-moat-and-neither Vicuna https://lmsys.org/blog/2023-03-30-vicuna/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Are data aggregators in trouble? And what does this mean for your business/marketing? Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differently to take advantage of the changing data landscape, why your data strategy needs to change dramatically, and why Mark Zuckerberg was right about the Metaverse. Mentions Kayak https://www.kayak.com/ Booking.com https://www.booking.com/ Harvey AI https://www.harvey.ai/ Hank AI https://hank.ai/ Finchat.io https://finchat.io/ Braden Dennis tweet https://twitter.com/BradoCapital/status/1649042904587939841 China chatgpt competitor https://yiyan.baidu.com/welcome We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is this the end of analytic companies? Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, the communities A.I. will disrupt, and how data visualization just got unbelievably easy for your business. Mentions Chat GPT code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter Chegg https://www.chegg.com/ Ethan Mollick tweet https://twitter.com/emollick/status/1653189190354452480 Jason Calacanis tweet on code interpreter https://twitter.com/Jason/status/1653133567495667712 Rowan Cheung Twitter https://twitter.com/rowancheung Rowan Cheung newsletter https://www.therundown.ai/ Share GPT plug-in https://chrome.google.com/webstore/detail/sharegpt-share-your-chatg/daiacboceoaocpibfodeljbdfacokfjb?hl=en-GB Jason Calacanis tweet on Share GPT https://twitter.com/Jason/status/1653134440544219137 Packy Mccormick’s article https://www.notboring.co/p/intelligence-superabundance Ethan Mollick's tweet on creating a gif https://twitter.com/emollick/status/1653451648826757121 Stack Overflow https://stackoverflow.com/ Sequoia Capital on AI Agents https://www.sequoiacap.com/article/ai-agents-perspective/ Tweet on Midjourney 5.1 https://twitter.com/maxescu/status/1653649479541637122 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide. Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot is approaching A.I. internally. Mentions Tweet about Zillow teams https://twitter.com/altcap/status/1644717489165676546?cxt=HHwWhMC9mfT1mtMtAAAA ChatSpot.ai https://chatspot.ai/ Workbounce https://workbounce.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less innovative. About Phil Agnew Phil works for Buffer. He is a keen writer and avid public speaker with specific interests in product marketing, brand development, and entrepreneurialism. He is also the host of Nudge, a podcast that helps marketers understand the science behind good marketing. Check out Phil’s work! Nudge Podcast https://www.nudgepodcast.com/ Twitter https://twitter.com/p_agnew Mentions iCat unplugging https://www.youtube.com/watch?v=7Kf9coMuVuI Eliezer Yudkowsky on Lex Fridman Podcast https://www.youtube.com/watch?v=AaTRHFaaPG8 Von Restorff effect https://thebehavioursagency.com/von-restorff-effect/#:~:text=What%20is%20the%20Von%20Restorff,ll%20remember%20the%20red%20one. Evolutionary Ideas by Sam Tatam https://www.harriman-house.com/evolutionaryideas Blindsight by Matt Johnson and Prince Ghuman https://www.amazon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes/dp/1950665062 Labor Illusion https://www.hbs.edu/faculty/Pages/item.aspx?num=40158 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Are entry-level jobs going away? Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the importance of niching down, and why there’s never been a better time to invest your own time in AI. Mentions Neil Patel Episode https://link.chtbl.com/gSbbVkES Zapier https://zapier.com/ Prompt Storm https://promptstorm.app/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

There’s a new A.I. on the block that makes ChatGPT sound like old news. Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoGPT uses cases for business, the first-mover advantage in marketing, what AutoGPT will do for you in the next 6-18 months, the biggest opportunity in AI for businesses, and why Google is reinventing itself. Mentions AutoGPT code https://github.com/Significant-Gravitas/Auto-GPT Meditations and Moloch https://slatestarcodex.com/2014/07/30/meditations-on-moloch/ Lex Fridman #243 https://www.youtube.com/watch?v=3pvpNKUPbIY Kipp Tweet https://twitter.com/kippbodnar/status/1648294281671585795 Tweet on Scaleout AI Readiness Report https://twitter.com/nonmayorpete/status/1648075299618435073 Neil Patel EP https://link.chtbl.com/gSbbVkES Booking.com https://www.booking.com/ Kayak https://www.kayak.com/ About Project Magi https://neilpatel.com/blog/project-magi/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing. About Neil Patel New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations. Through marketing, he’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow. His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month. His YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has over 1 million Facebook fans, and 372,000 Twitter followers. Connect with Neil! NP Digital Agency http://npdigital.com/?utm_medium=spartner&utm_source=partner-hubspot&utm_campaign=us-mkt-campaigns-sql-np-digital-home-page-partnerships-hubspot-podcast&utm_content=npd-home-page&utm_term=hubspot-podcast-promotion Twitter https://twitter.com/neilpatel YouTube https://www.youtube.com/@neilpatel/videos Website https://neilpatel.com/ Mentions Bard https://bard.google.com/ OpenAI https://open.ai/ McKinsey Article https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-artificial-intelligence-can-deliver-real-value-to-companies AdWords https://ads.google.com/home/?pli=1 UberSuggest https://neilpatel.com/ubersuggest/ Clubhouse https://www.clubhouse.com/ Kayak https://www.kayak.com/ Booking.com https://www.booking.com/ Sequoia Capital https://www.sequoiacap.com/ Mail Chimp https://mailchimp.com/ Paychex https://www.paychex.com/ UnitedHealthcare https://www.uhc.com/ Answer The Public https://answerthepublic.com/ Dentsu https://www.dentsu.com/ Bezos Expedition https://www.bezosexpeditions.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event? It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost. About The Hustle Daily Show A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst from The Hustle. Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video. Mentions Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60 Ketchup Ad https://youtu.be/tgoUa2wWvAQ?t=492 Pepsi Ad https://youtu.be/tgoUa2wWvAQ?t=522 Black & Decker Ad https://youtu.be/tgoUa2wWvAQ?t=741 Wendy’s Ad https://youtu.be/tgoUa2wWvAQ?t=920 Trung Phan EP https://link.chtbl.com/7ewMHO1f We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will B2C be disrupted by creators? Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption? About Trung Phan The Internet meme guy on business and tech. ex-The Hustle/HubSpot. He has become one of the most popular internet people. The anti-LinkedIn guy. Connect with Trung! Twitter https://twitter.com/TrungTPhan LinkedIn https://www.linkedin.com/in/tp23/ Bearly.ai https://bearly.ai/ Newsletter https://trungphan.substack.com/ Mentions: The Hustle https://thehustle.co/ Bill Simons https://twitter.com/BillSimmons New York Times https://www.nytimes.com/ Wall Street Journal https://www.wsj.com/ Financial Times https://www.ft.com/ The Economist https://www.economist.com/ Quora https://www.quora.com/ Reddit ​​https://www.reddit.com/ Bearly.ai https://bearly.ai/ Jim Rome https://www.jimrome.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how we create content, why copyright law will be at the center of AI, and how these new tools will empower a marketer’s toolbelt. Mentions Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F Canva https://www.canva.com Matt Wolfe’s tweet https://twitter.com/mreflow/status/1642997929362472960 Jim Fan’s tweet https://twitter.com/DrJimFan/status/1642921475849203712 Getty Images https://www.gettyimages.com/ Jenny AI’s tweet https://twitter.com/jenny____ai/status/1642895693672255492 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business. Mentions Canva https://www.canva.com/ Miro https://miro.com/ Figma http://figma.com/ Genius https://genius.com/ Stack Overflow https://stackoverflow.com/ Rewind https://www.rewind.ai/ Dropbox https://www.dropbox.com/ PayPal https://www.paypal.com/us/home Evernote https://evernote.com/ HubSpot user groups https://www.hubspot.com/hubspot-user-groups Chainlink https://chain.link/ Loom https://www.loom.com/home We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Bing’s market share is up by 15%. Google is down by 1%. Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business. Mentions ChatSpot https://chatspot.ai/ ChatGPT https://chat.openai.com/chat Bing https://www.microsoft.com/en-us/bing?form=MA13FJ AI Pope on Daily Mail https://www.dailymail.co.uk/news/article-11907391/Social-media-stunned-AI-image-Pope-Francis-wearing-stylish-puffer-coat.html Midjourney https://www.midjourney.com Canva AI https://www.canva.com/ai-image-generator/ Adobe AI https://www.adobe.com/sensei/generative-ai.html Peter Yang’s episode https://link.chtbl.com/CcPxrGsN Sam Altman on Lex Fridman podcast https://www.youtube.com/watch?v=L_Guz73e6fw David Sacks tweet https://twitter.com/DavidSacks/status/1640415817102934018 Ben’s Bites Newsletter https://www.bensbites.co/ Tiny https://www.tiny.com/ Spencer Scott’s thread on AI & Shopify https://twitter.com/akaspencerscott/status/1638996893576601600?s=46&t=qo0rMvYEbESguv0k2b7KGw Microsoft AI https://www.microsoft.com/en-us/ai We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader. About Ankur Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfolio companies and $100M+ in AUM. Previously, founded Teachable (teachable.com) & scaled to $50M+ in ARR before selling to Hotmart, where he serves on the board. Currently lives in Brooklyn, NY when not vagabonding around the globe. Connect with Ankur! Ocho https://ocho.com/ LinkedIn https://www.linkedin.com/in/ankurnagpal/ Twitter https://twitter.com/ankurnagpal Mentions Sam Parr https://twitter.com/thesamparr Ankur’s Tweet https://twitter.com/ankurnagpal/status/1593026491058917377 Ocho https://twitter.com/ochowealth Teachable https://teachable.com/ Google Bard https://bard.google.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weaknesses in AI, how it can affect current jobs, and why search won’t get disrupted in 2023. Connect with Nathan! Twitter https://twitter.com/labenz LinkedIn https://www.linkedin.com/in/nathanlabenz/ About Nathan Labenz Nathan Labenz is the founder & AI R&D lead at Waymark, a video generation company, and also hosts the Cognitive Revolution podcast. Mentions GPT 4 https://openai.com/research/gpt-4 Athena https://www.athenago.com/ Perplexity AI https://www.perplexity.ai/ Playground AI https://playgroundai.com/ Midjourney https://www.midjourney.com/home/ DALLE-2 https://openai.com/product/dall-e-2 Stable diffusion https://stablediffusionweb.com/ Play HT https://play.ht/ Numerous https://numerous.ai/ Microsoft 365 Copilot https://www.microsoft.com/en-us/ai We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you need to adapt and iterate quickly to not get out-innovated, and why most businesses will change operating models in the next 5 years. Mentions: GPT-4 https://openai.com/research/gpt-4 Google Docs https://www.google.com/docs/about/ Zapier https://zapier.com/ OpenAI https://open.ai/ David Blaine https://davidblaine.com/ Grammarly https://app.grammarly.com/ Figma https://www.figma.com/ Canva https://www.figma.com/ Khan Academy AI Tutor https://www.khanacademy.org/khan-labs Midjourney https://www.midjourney.com/home/ Adept https://www.adept.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.