Why It’s SO Much Harder To Grow A Startup In 2023… (#133)
Marketing Against The Grain · Hubspot Media
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Show Notes
Is ROI total BS now?
Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think.
Mentions
- Packy’s newsletter https://www.notboring.co/
- Steph Smith tweet https://twitter.com/stephsmithio/status/1670620650543923202
- Poptarts https://www.poptarts.com/en_US/home.html
- Lucky Charms https://www.luckycharms.com/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.