Marketing 4 Business

Marketing Strategy vs Marketing TacticsIn this short and fast-paced episode, Scott Wilson gives you a four-step framework for getting your marketing working in tough economic times.Here's a snapshot of what you will discover in Marketing Strategy vs Marketing Tactics:* What is Marketing? - what Scott learnt at a seminar in the early 2000s helped him understand marketing.* Marketing Strategy vs Marketing Tactics - in 2022, many businesses focus on tactics without understanding the strategy. If you like winning, listen to this.* Strategy First Thinking - what you MUST do first as a business owner if you want your marketing to produce results. * Where You Can Win - the 5 M's of Marketing and how they can kickstart your marketing while your competitors stall.* Interested vs Committed - the right mindset it takes to win long-term with your business's marketing.* Leverage The Numbers - the one question every business owner must ask themselves if they are serious about marketing their business.* Assign Accountability - want your marketing to produce results? If so, get super clear and do this one thing Scott suggested today.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Game Changer - Leveraging AI Technology with Chris TaconChris Tacon is the CEO & founder of Consignly, the next generation of 3PL software created by logistics professionals and experienced developers.In this podcast, Chris & Scott talk about business success, business failures, working with high-paid employees, and how businesses can leverage AI Technology.Here's a snapshot of what you will discover in The Game Changer:* Early Computer-Age Opportunities - what opportunities Chris saw in 1996 that allowed him to start his first business.* The Power of Mentors - how Mentors helped Chris get started in business and why he likes giving back to younger business owners today.* AI & The Untapped Opportunities - how AI technology is driving opportunities that were never looked at before because of the complexity of transport distribution.* Built It They Will Come - the biggest mistakes Chris and his team made early on that he sees many businesses making today when creating software.* They were learning from Customers - how Chris used an online survey to ask his customers to get better information about their buying habits and rostering pain points.* Full Circle Learnings - how Chris has used his learnings from GoRoster to springboard the growth of his new tech venture Consignly. Great learnings here!And so much more 😉Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Chris on LinkedIn hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Heresto Taking RisksIn Year 12 at School, Fraser Mackenzie decided it was time to get ahead, so he took a risk, left School, and started working as an apprentice electrician.Fast forward six years and he is now growing one of New Zealand's fast-growing Vodka brands Heresto Vodka.Here's a snapshot of what you will discover in Heresto Taking Risks:* People skills - how Fraser used his people skills to meet millionaires and billionaires.* The Covid Vacation - what Fraser did specifically during the lockdowns to better his mindset and skills.* Big Picture Opportunities - how Fraser trained himself to look for more significant opportunities and the mindset he had to make it happen.* The Ashburton Garage Project - how a little project started in a garage in Ashburton s is fast becoming NZ Fastest fastest-selling vodka brand.* Learn, learn, learn, then implement - how Fraser took what he learned about Vodka being the highest gross spirit in the world and started building a business.* Taking Risks - one thing Fraser learned from a friend in the USA who employs over 600 people.And so much more 😉Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Check out Heresto Vodka online hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The 5 M's of Direct Response Digital MarketingAfter 20+ years in marketing, Scott Wilson shares his 5 M's of Direct Response Digital Marketing.Here's what you'll discover in this short episode.The M's of Direct Response Digital Marketing1. The Right Marketing - how to engage with the right marketing for your business by tapping into something Scott calls "Active Listening". This type of active listening can generate new business fast.2. The Right Message - how to enter the conversation that people are already having in their heads and how to use that information to capture attention to drive sales.3. The Right Media - the 24,983 reasons why Scott believes everybody should be using this one media right now to get cut through with their audience.4. The Right Measure - Why you must track and know your numbers, plus why Scott uses Google Sheets to track and record data.5. The Right Mindset - discovered whether you have an interested or committed mindset when it comes to marketing.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Speed Marketing - How To Legally Win New BusinessIn 2012 Brent Selwyn was at a pivot point in his career as a successful lawyer and partner in a firm.In this podcast, you'll discover Brent's journey to learn more about marketing which has helped him significantly grow his Kannangara Thomson Law Firm.Here's a snapshot of what you'll discover in this podcast:* Speed Marketing Mindset - Brent's take on why it's more important to be marketing your business when it's busy vs only marketing when you are quiet.* Marketing Masterminds - how joining a marketing mastermind gave Brent the direction and connections he wanted to grow himself and his business.* The L & I Mindset - the simple but highly unusual mindset for lawyers that Brent developed early on when learning more about marketing.* WordPress Websites - the cheeky little website that Brent built himself consistently delivered 1 to 2 solid weekly leads.* Direct Mail Money - the out-of-the-box marketing thinking Brent implemented to produce hugely positive ROI on his marketing campaigns.* Know Your Numbers - how understanding a client's Life Time Value (LTV) from day one gave Brent the confidence to push his marketing hard.* Outsourcing Your Marketing - Brent's take on why he outsources his firm's marketing and the positive outcome it has had over the last seven years,* Building a Story Brand - an excellent book Brent read that helped him build his firm story and brand awareness.And so much more...Need some legal advice? Connect with Brent Selwyn from Kannangara Thomson here.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Best Marketing Formula To Increase SalesIn this episode, Scott Wilson shares the best marketing formula his most successful clients use to grow sales long-term.Here's a snapshot of what you discover:* The CM + FR + R Marketing Formula - what it is, what it means and how you can use it to grow sales.* Mindshare Hacking - how to increase market share by growing your mindshare.* Core Messages - how many you should have and three examples that Scott's team uses daily, so people know, like and trust us faster.* The Power of Advertising - how to use it to grow faster and the primary goal of advertising.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Show Us Your Crack with Mike James from NOVUS New ZealandA captivating business story started in 1978 with Mike's Mum & Dad jumping on a plane to the US.Only to return a week later with a business opportunity that would become a market leader in the windscreen repair business in NZ.Here's a snapshot of what you will discover:* How NOVUS NZ grew from a Ma & Pa business to over 63 franchises in NZ.* Stealth Growth - how Mike and his brother Tim grew the business in the winter after 4pm.* Demonstrating Credibility - the innovative way they grew by showing new customers how they could save time and money.* Opportunity Knocks - how they took the opportunity to franchise NOVUS NZ in 1991.* TV1 or TV2 - advertising on TV in the early days and stressful decision regarding what channel to advertise on!* The power of TV advertising - how some NOVUS branches grew 316% in 3 months after first advertising on TV.* Ma & Pa Tv Ads - the innovative way NOVUS created their first TV ads using the family car and a single film camera.* Show Us Your Crack - How the famous cult Show Us Your Crack Radio jingle came about and why they turned it into a TV Ad.* Branding 101 - NOVUS nailed the two most important things early in branding their business.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Mike on LinkedIn here and join the NOVUS Facebook page here for updates and tree-planting events.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Life in the Fast Lane with Kane Lawson is a must-listen for business owners looking for the edge in a challenging market. Over 19 years, Kane helped build Mag & Turbo Christchurch into the busiest wheel and tyre shops in New Zealand & Australia. As Kane says, Smart people learn from smart people. Be smart and listen in today.

From Startup To Industry Giant Starting in 1996, Kevin Eder built Tradestaff from a small rented office in Sydenham to a nationwide industry giant in the recruitment space.In this episode, you will discover valuable insights into growing your business in tough economic times.Here's a snapshot of From Startup to Industry Giant:* What Kevin did after being laughed at by his corporate employer and how it motivated him to grow Tradestaff.* How the chicken and the egg approach helped Kevin add value to his first five clients* Being Sales Focused - in 96, unemployment was 9.5%, and most employers were not looking to hire more people.* From Tempstaff to Tradestaff - the funny story of how Tradestaff got its name.*Kevin's No.1 Sales Rule - most people miss this and miss sales because of it.* Foundation Clients - who they are and why they are essential to your business growth.* The Combine Harvester approach to business and why every good action-taking business owner needs a Baler following behind and cleaning up.* What the GFC taught Kevin and how he used it to grow the business in really tough economic times.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Kevin on LinkedIn hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take ActionP.S Discover how we helped Tradestaff Workwear make more sales. Read the case study here Tradestaff Workwear.