Marketing 4 Business

In this engaging episode of the Marketing for Business Podcast, Scott delves into actionable insights from his upcoming "Flip the Marketing Switch" book to help you transform your marketing efforts into profitable outcomes. He discusses essential steps to turn your marketing into money, such as mapping a robust strategy, enhancing its effectiveness, and monetising your efforts.You will learn how to adapt marketing strategies for the digital age and maximise your ROI. This episode is a must-listen for those seeking to achieve digital success and thrive in the competitive digital landscape. The insights shared in this Marketing 4 Business Podcast episode can help guide your business towards profitable outcomes and improved marketing effectiveness.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead? This Marketing 4 Business Podcast episode is a must-listen for anyone looking to succeed in the dynamic world of digital marketing. Whether you're questioning the future of Facebook marketing or looking to enhance your brand's presence on LinkedIn, Sofia's real-world strategies and expert tips can help you boost your online visibility, build trust and increase engagement. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Sofia on LinkedIn hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing for Business Podcast, Scott shares "3 Marketing Skills That Pay The Bills" for local businesses. He explores the value of a well-tuned Google Business Profile, the power of networking, and how to leverage social media effectively. Scott also explains the AIDA method for crafting engaging ads and emphasises the need to continue marketing even during economic downturns. This Marketing 4 Business Podcast episode is useful for anyone wanting to protect their business in any economic situation. The tips Scott shares are aimed at making your business more visible, building trust, and increasing sales. Use these strategies for clear growth and to get ahead in your local market.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In our latest episode of the Marketing 4 Business Podcast, Scott chats with Blue Hamel about his journey from his beginnings in Christchurch to becoming a significant person in the advertising field. We discuss Blue's mix of visual storytelling, and marketing skills, and look at how AI is changing the industry. We look at the creation of the world's first NFT tokenised gin brand, the importance of being genuine in branding, and the ways AI is changing business growth and creative tasks. As we explore Blue's experiences, from early internships to leading roles at top agencies, this episode offers helpful insights for professionals wanting to use AI and innovation in their marketing strategies. Use the practical tips shared in this Marketing 4 Business Podcast episode to stay up to date in the quickly changing world of modern marketing.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Follow Blue on LinkedIn hereFollow Blue Instagram here Check out some of Blue’s creative work here See below for ways to get in touch with us…Follow the Marketing 4 Business Podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this engaging episode of the Marketing for Business Podcast, Scott discusses how to recession-proof your marketing. He shares strategies for businesses to thrive during tough economic times, ranging from adopting a mobile-first approach to leveraging Google Business profiles and video content. Scott also highlights the potential of offline marketing and AI's role in boosting productivity, developing a robust brand strategy, and maintaining consistent cross-channel communication. This Marketing 4 Business Podcast episode is a must-listen for those seeking to protect their business during periods of economic uncertainty. Scott's insights can help guide your business to stay resilient in the face of a recession. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Owen Scott, co-owner of hi-tech marketing agency, Concentrate. The conversation explores Owen's career transition from marketing manager to business owner, highlighting key aspects like understanding customer needs, strategic market focus, the role of technology in business, and effective communication and sales systems. They discuss Concentrate's shift from a website-selling company to an all-inclusive sales systems provider. This episode not only provides an insight into Owen's professional journey but also offers a valuable understanding of the current digital marketing landscape. The conversation extends to the importance of social media, content strategy, the growing impact of AI in marketing, and understanding the Gartner hype cycle. This Marketing 4 Business Podcast episode is a must-listen for business owners and professionals aiming for sustainable growth amid market shifts and technological advancements.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Owen hereCheck out Concentrate here See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this episode of the Marketing 4 Business Podcast, Scott discusses habit science and its impact on brand marketing, inspired by James Clear's book "Atomic Habits." Scott provides tips on enhancing user experience and personalising marketing efforts to create positive customer experiences and associations with your brand. By employing the habit-building strategies shared, businesses can enhance brand appeal and customer loyalty, fostering growth and success. This episode is ideal for business owners looking to boost their marketing strategies and create a loyal customer base through memorable brand experiences. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this exciting episode of Marketing 4 Business Podcast, Scott sits down with Mitch Shaw, the founder of Upstream to discuss his innovative approach of merging charity and business growth. You'll learn about Mitch's journey and how he creates beneficial partnerships for all involved. This episode covers topics such as Mitch's teamwork philosophy, the significance of charity partnerships, building a sustainable model and community, and incorporating social good into your brand. You'll hear about businesses like Novus New Zealand that have integrated charity into their brand. This Marketing 4 Business Podcast episode is a must-listen for any business aiming to grow sustainably while positively impacting society.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Check out Upstream here Connect with Mitch on LinkedIn here See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this episode of the Marketing 4 Business Podcast, we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts.Here's what this Marketing 4 Business Podcast episode covers:Getting Back on Track:  - The value of community support for the podcast  - Personal stories about overcoming marketing problems - The 'draw a line in the sand' method for a new beginning - The need for making decisions and taking action to build momentumSmall Changes, Big Results:- Using sports strategies in business for weekly successes - Client examples showing how visibility helps build momentum- The importance of a good offer and creating effective campaignsStrategies for Ongoing Growth: - Changing surroundings and groups for new energy - Learning new skills and focusing on small but steady successesThe advice given in this episode is not just theoretical but practical, and can be used to achieve marketing momentum in real life. Whether it's deciding to make a change or focusing on small successes for a larger impact, these strategies aim to put you back in the game and ahead of your competitors. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.This episode covers:The Unexpected Beginning- Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneurStarting More FM- The acquisition of More FM frequency and promoting staff engagementUnique Business Approaches- Doug's shift to a flexible management style and commission-based revenue plansCreating a Legacy- The significance of reliable branding and adapting sales methods to the evolving media landscapeThis Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces. In this Marketing 4 Business Podcast episode, you'll learn about:Digital Marketing Evolution- The transition from HTML to responsive CSS.- The role of COVID-19 in fast-tracking digital marketing strategies.SEO and PHP Development Insights- Backend optimisation for search engine ranking.- The shift from structured employment to freelancing.Consumer Behaviour and Digital Marketing- Generational differences in search habits and how to adapt strategies.- The importance of identifying and targeting your ideal client.Business Growth Through Marketing- Using personal interests to connect with your audience.- The role of a growth team in enhancing marketing strategies.Mindset and Future Trends- The importance of mindset in personal and professional growth.- The potential of AI in digital marketing and the continuous need for creativity.This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Anna on LinkedIn hereFollow Innovate Digital on LinkedIn hereFollow Innovate Digital on Instagram hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences. By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame.Here's what you can look forward to in this Marketing 4 Business Podcast episode:Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect.The Birth of Emendo: The chance beach encounter that led to the creation of a business and the division of responsibilities among the founders.Mastering Clean Sheet Selling: Discover how active listening and building internal support can drive your business growth.Branching Out Internationally: Using success stories from clients to break into new markets and establish credibility.Investment Tips and Financial Smarts: Balancing family, friends, and finance in the startup world, and strategies for sustained success.Ongoing Personal Development: Cultivating daily habits for improved learning and productivity, and how influential literature can shape your mindset.Nick's story underscores the power of 'Clean Sheet Selling' in driving business success. His strategies can help entrepreneurs stimulate growth, build strong networks, and make smart investments. Whether you're starting up or already running a business, this episode provides valuable insights for overcoming challenges with confidence and resilience.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Nick on LinkedIn hereBook your spot at the Christchurch Hi Tech Sales Meetup hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this eye-opening episode of the Marketing 4 Business Podcast, Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic.Here’s what you will learn in this episode of the Marketing 4 Business Podcast:Sarah's Entrepreneurial Beginnings: Discover how her upbringing and education fueled her business journey, leading from student life to owning three businesses.Hard Work Equals Success: Hear about the pivotal role of hard work in entrepreneurship and Sarah's journey from a university side hustle to a thriving event business.Customer Focus: Learn the significance of customer service in the event sector and get insights into True Macro, Sarah's health-oriented meal service.Authentic Marketing: Explore how authenticity and personal connections enhance customer trust and delve into Sarah's unique marketing strategies.Growth Mindset and Routine: Understand the impact of a positive mindset and routine on business success and productivity, straight from Sarah's experiences.Sarah's experiences offer valuable lessons for anyone hoping to turn their passion into a successful business. Whether you're just starting or aiming to expand, the useful advice and innovative strategies shared in this episode will help you pave your way to success.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Sarah on LinkedIn hereFollow Sarah on Instagram hereCheck out True Macro hereCheck out PureBowl hereCheck out Celebration Hire hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott discusses effective marketing strategies that are applicable to various businesses, providing real examples to illustrate how these strategies can enhance your business growth.Here's what you'll learn from this episode:Understanding Your 'Where You Can Win Zone'- Learn how every business has a specific 'Where You Can Win Zone' and how to leverage it to outperform your competitors.Setting 'A to B Marketing Goals'- Learn the significance of setting specific 'A to B' marketing goals that align with your overall business objectives. Mastering the Art of Marketing, Branding, and Advertising (MBA)- Understand Scott Wilson's Marketing 101 Law on growing your market share by increasing your potential customer mindshare.Emphasising 'Content, Content, Content'- Learn how to generate high-quality, engaging content that educates, entertains, or inspires your audience across various platforms.Adopting a Multi-Channel Approach- Learn to use a mix of online and offline channels such as social media, email marketing, SEO, PPC, and traditional advertising to reach a broader audience.Maintaining Consistent Branding- Learn about the importance of consistent branding elements across all marketing channels for better brand recognition.Making Data-Driven Decisions- Learn to use analytics and data to track your marketing campaigns' performance and make informed decisions for optimisation.Enhancing Customer Engagement- Learn to build relationships with your audience through interactive content, personalised communication, and prompt responses to enquiries.Building a Community- Understand the importance of creating a community around your brand by engaging with your audience, encouraging user-generated content, and participating in relevant events or discussions.Pursuing Continuous Marketing Improvement- Learn to regularly evaluate and refine your marketing strategies based on feedback, market trends, and changing consumer behaviours.Having Fun with Your Marketing- Lastly, learn when to inject some fun into your marketing strategy, as this can enhance creativity and engagement.Don’t miss this insightful episode of the Marketing 4 Business podcast. It’s time for you to Flip Your Marketing Switch and turn your marketing into a lead and sales-generating machine!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Welcome to the latest episode of the Marketing 4 Business Podcast, where we delve into the world of SEO with Google SEO & Ad Specialist Dean Warwick. In this episode, we dissect how local businesses can dominate Google Maps, enhance online visibility, and craft a robust SEO strategy for sustained success.Here's what you'll learn in this Marketing 4 Business Podcast episode:Mastering Local SEO: - The significance of Google Business Profile and tips on claiming and optimising it.- Insights into selecting accurate business categories for enhanced search visibility. - The impact of regular updates and positive reviews on your Google rankings.SEO Strategies for Your Website: - Crafting service pages that rank well and engage customers effectively.- The importance of website speed and avoiding common SEO errors like keyword stuffing.- The synergy between SEO practices and a seamless user experience.Long-Term SEO Vision:- Approaching SEO with patience and strategic planning.- How to align SEO efforts with business goals for optimal results.By applying these actionable strategies, companies can significantly enhance their online presence, convert more leads, and establish a dominant position in search engine rankings. Whether you're starting from scratch or refining an existing approach, this episode is packed with SEO gold that's practical and ready to implement.Elevate your Local SEO game and take advantage of our complimentary local SEO audit! If you're ready to enhance your business's online strategy and see where you stand in local search rankings, simply schedule your call with us today here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Dean on LinkedIn here Explore a selection of Dean's blog articles hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott was a guest on the Content Led Podcast this week, and we thought it was too valuable not to share with our own audience. In this insightful episode, Scott uncovers the strategies he has mastered for creating content that drives business growth.Here's what you'll learn in this Marketing 4 Business Podcast episode:- Content as a Growth Lever: Discover how freely sharing knowledge and insights can significantly foster business development and client acquisition.- Audience Engagement: Learn the importance of understanding your audience's engagement patterns – whether they prefer a single impactful piece of content or multiple pieces to build trust.- Consistency & Visibility: Gain insights on the necessity of regular content release for lead generation and the risks associated with disrupting this flow.- Multi-Platform Strategy: Explore how to maximise reach by repurposing content across different platforms and the benefits of team participation in content creation.- Overcoming Psychological Barriers: Understand the common hurdles in content creation, from self-doubt to maintaining motivation, and strategies to overcome them.The insights from this Marketing 4 Business Podcast episode are not just theories but tested strategies that have proven successful in the digital marketplace. By applying these expert tactics, business owners can expect to see a real impact on their growth and market presence. Start implementing these actionable takeaways to transform your content into a powerful tool for business success.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott and Social Media Strategist Olivia Brand delve into the significant impact of video content on enhancing business visibility and engagement within the digital landscape. Here's what you'll learn in this Marketing 4 Business Podcast episode:Video Marketing Accessibility:  - Leverage smartphones for high-quality content  - Break the myth that effective video requires hefty budgetsContent Creation Skills:  - Importance of authenticity and human connection  - Scripting engaging narratives tailored to your ideal customerStrategic Video Marketing:  - The power of personal and professional brand integration  - Overcoming the fear of visibility with structured guidanceConsistency & Quality:  - How regular content production maintains brand presence and market share  - The significance of genuine engagement over vanity metricsMinimal Equipment, Maximum Impact:  - Utilising simple setups and editing tools like CapCut  - Prioritising storytelling and audience connection over production valuePlatform-Specific Strategies:  - Tailoring content to where your audience engages most  - Understanding the nuances of various social media platformsContent Ideation:  - Generating ideas from FAQs and industry myths  - Positioning yourself as an authority by addressing the right questionsReady to elevate your brand with short-form video? Explore our own tried and tested Video Influence framework, a strategy we employ with our clients at Digital Influence to create impactful video content. For further assistance with your video content strategy, filming, editing, or distribution contact us today. We'll align our expertise with your vision to create content that truly resonates with your audience.See below for ways to get in touch with us…Follow Olivia on Instagram hereConnect with Olivia on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action

Welcome to our newest episode of the Marketing 4 Business Podcast. In our latest episode, ‘The 5 Best Ways to Grow Your Business in 2024’, we take you through a range of proven business expansion strategies for the coming year. This episode is packed with insights from your host Scott who shares strategies on strategic outreach, networking, and clever advertising.Here's what you'll learn in this Marketing 4 Business Podcast episode:Mastering Cold Outreach- How to create a Dream 100 list to laser-target your ideal clients.- Utilising LinkedIn for warm leads and valuable conversations.Inbound Marketing Magnetism- The importance of valuable content creation across various platforms.- Establishing thought leadership to attract and nurture leads.Lead Generation and Smart Advertising - The necessity of retargeting campaigns and crafting compelling ads.- Developing a clear and unique selling proposition.Networking and Public Speaking- Overcoming the fear of public speaking to amplify your influence.- Leveraging associations and networking events to position yourself as an industry expert.Joint Ventures and Strategic Partnerships- Utilising leverage for business growth.- Identifying non-competitive partnerships that share your target audience.This episode not only explores the dynamic strategies for expanding your business in 2024 but also provides actionable insights that can be implemented immediately. From enhancing your online presence through strategic outreach to leveraging public speaking opportunities for greater brand visibility, these real-world applications are designed to help you outshine the competition and achieve substantial business growth. Tune in to start your transformative journey towards business success in the new year.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital.Here's what you'll learn in this Marketing 4 Business Podcast episode: Whiskey, Storytelling, and Career Transitions:- The art of selling whiskey through storytelling and personal connections.- Insights into Dave's career shift from whiskey sales to business banking. Financial Stress in Small Businesses: - Challenges faced by SMBs in securing finance and the importance of looking beyond numbers. - The consistent nature of financial issues across business scales. LinkedIn for Personal Brand and Business: - How strategic use of LinkedIn can lead to professional opportunities and recognition. - The value of personal branding in networking and business growth. Consistency in Marketing and Funding Gap: - The significance of consistency in marketing and learning from paid advertising. - Identifying market gaps between venture capital and private equity. Imposter Syndrome and Pitfalls in Business: - Dealing with imposter syndrome and the real value of an MBA. - Emphasising cash flow and client relationships over elaborate business plans. Tips for Funding and Acquiring Businesses: - The risks of leveraging personal assets for business funding. - Five key steps for successful business funding or acquisitions.Don't miss this insightful episode of the Marketing 4 Business Podcast episode. The insights offered by Dave Armstrong are not only thought-provoking but also serve as actionable strategies for navigating the entrepreneurial journey.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Dave on LinkedIn hereCheck out Newbrook here See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this Marketing 4 Business Podcast episode, Scott delves into how to maximise your digital marketing efforts for the upcoming year. This episode is full of actionable insights and strategies for entrepreneurs and business owners aiming to excel in 2024. This Marketing 4 Business Podcast episode not only inspires with real success stories but also provides a comprehensive checklist for digital marketing success. Apply these strategies to revamp your business’s digital footprint, ensuring you're at the forefront of online marketing in 2024.Grab yourself a copy of our exclusive ‘Ultimate Digital Marketing Checklist for 2024 here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

In this enlightening episode of the Marketing 4 Business Podcast, Scott is joined by Phil Smith and Tracey Hunter, the dynamic force behind Terra Firma Media. This power couple shares their inspiring journey of resilience, from facing personal setbacks to their triumphant return in the world of business.  Here's what you'll learn in this Marketing 4 Business Podcast episode:- The Importance of Building a Strong Support Network: Phil and Tracey emphasise the significance of having the right people around you and prioritising the well-being of employees.- Key Business Learnings: They share valuable insights on business ownership, such as the importance of believing in what you're selling, the impact of salespeople who lack that belief, and the value of simplicity in marketing.- Exploring the Ag Sector: Learn about Phil and Tracey's journey as they acquire and turn around a struggling CRM business, sharing their experience of implementing a new CRM system and rebranding the company as Terra Firma Media.This episode offers invaluable insights for aspiring entrepreneurs, reminding us that success often stems from overcoming adversity and consistently striving for improvement. Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Check out Terra Firma Media here Check out JB Presentations hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Welcome to another episode of the 'Marketing 4 Business Podcast.' Join Scott as he shares an invaluable planning worksheet designed to guide you step-by-step towards achieving your marketing goals in 2024. Scott also shares hands-on advice that businesses can put into action right away, making it perfect for all businesses looking to create a strong marketing plan for 2024.Here's what you'll learn in this 'Marketing 4 Business Podcast' episode:Crafting a Winning Strategy- Understanding the importance of setting 12-month goals and breaking them into actionable steps.- Five essential steps to revitalise your marketing efforts.Branding and Consistent Outreach- Techniques to amplify your brand presence and maintain top-of-mind awareness among customers.Authority Building with Content Marketing- Using content to establish trust and position yourself as an industry expert.- Diverse content mediums to connect with potential clients.Data-Driven Marketing Decisions- Leveraging tools like Google Analytics for informed marketing choices.Do you want a copy of 'The Simple Marketing Plan' discussed in this episode? Email Bronte at [email protected] to request your free copy today. Take the first step towards marketing success now!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we talk to Murray Hale, a sales powerhouse with 50 million in media sales. He shares key insights on goal setting, business basics, and growth strategies.Here's what you'll learn in this Marketing 4 Business Podcast episode:- Murray's Journey to 50 Million in Sales: He shares his journey, emphasising determination, goal setting, and the role of a mentor.- Business Basics and Successful Advertising: We explore business and advertising fundamentals like understanding margins, customer expectations, and your unique selling proposition.- Stories of Business Success: Murray shares the success stories of three businesses, providing lessons in consistent advertising and knowing your target audience.- Embracing Growth and Building Successful Businesses: We discuss the importance of a growth mindset and collaboration in media advertising.- Setting Sales Goals for Business Growth: We discuss setting stretch goals and creating strategies to stimulate growth.This conversation with Murray can help business owners and professionals improve their sales strategies, set ambitious goals, and understand business and advertising basics to achieve great success. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Murray on LinkedIn hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we explore the transformative power of Kaizen and the principle of 1% improvements to revolutionise your marketing strategy. This discussion centres around the success story of the British cycling team and their journey from obscurity to dominating the Olympics through continuous improvements and marginal gains.Here's what you'll learn in this Marketing 4 Business Podcast episode:The Concept of Kaizen: The philosophy of continuous improvement and how it can elevate your marketing strategies.The Power of Marginal Gains: Discover how small, 1% improvements in various areas can result in significant success, exemplified by the British cycling team.The 1-Hour Challenge: An actionable challenge designed to help kickstart your journey towards continuous improvement in marketing.The insights from this episode provide an actionable roadmap for anyone looking to optimise their marketing efforts. By adopting the principles of Kaizen and embracing the power of 1% improvements, you can significantly enhance your marketing performance and prepare for a successful 2024. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this engaging episode of the ‘Marketing 4 Business Podcast’, we dive deep into the world of adventure, health, and entrepreneurship with Nigel Dixon. As the founder of Primal Kiwi, Nigel shares his journey from working in Australia's pearl shell diving industry to launching a successful health-focused business. The episode explores the intersection of adventure, health and entrepreneurship and uncovers valuable insights into the world of nutritious and sustainable food products. Here's what you'll learn in this ‘Marketing 4 Business Podcast’ episode:- Nigel’s adventurous and unconventional career journey, his health challenges, and the birth of Primal Kiwi. - The importance of having a strong motivation, patience, and finding trustworthy partners in starting a business. - A deep dive into the nutritional value of animal products, metabolic flexibility, and the importance of a balanced diet. - Insights into the health benefits of superfoods, reducing carbohydrate intake and incorporating healthy fats into one's diet.The insights shared in this episode provide valuable lessons for anyone interested in health, nutrition, and entrepreneurship. Nigel's journey is a testament to the power of perseverance, self-education, and passion in achieving success in business and personal health.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Check out Primal Kiwi hereConnect with Nigel on LinkedIn hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott guides you through redefining your marketing strategies for 2024. He shares his book recommendations that will help business owners understand the trends and prepare for the future of marketing.Here's what you'll learn in this Marketing 4 Business Podcast episode:- Understanding consumer behaviour: Scott recommends 'Predictably Irrational' by Dan Ariely to understand how customers make purchasing decisions and how to leverage this in marketing strategies.- Adapting to technology advancements: Drawing from 'The Innovator's Dilemma' by Clayton M. Christensen, Scott highlights the importance of staying abreast of technological changes to stay competitive.- Building a personal brand: Insights from Gary Vaynerchuk's 'Crushing It!' are shared to illustrate the importance of personal branding and social media engagement. - Building resilience: Based on 'Atomic Habits' by James Clear, Scott discusses the importance of resilience and adaptability in business. - Crafting a compelling narrative: Scott highlights 'Building a Story Brand' by Donald Miller as a resource to create a compelling brand story that connects with customers. - Mastering the art of persuasion: From Robert Cialdini's 'Influence: The Psychology of Persuasion', Scott explains the significance of understanding persuasion techniques in marketing.Applying these insights can help you get your business 'Marketing Fit' for 2024. With an understanding of consumer behaviour, technological advancements and the importance of personal branding, you can position your business to thrive in the digital age. Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this captivating episode of the Marketing 4 Business Podcast, Scott is joined by the inspiring author of "I'll Make You Passionate About Exercise", Bevan Eyles. Bevan shares his inspiring journey from being indifferent about fitness to becoming an advocate for physical health and well-being. We delve into the transformative power of habitual behaviour, shifting attitudes towards exercise, and the importance of making fitness a priority.Here's what you'll learn in this engaging episode:- The four main categories of individuals when it comes to exercise and how to move from a lack of motivation to prioritising workouts.- The importance of self-awareness in personal growth and the power of positive thinking in behaviour change.- How to balance work-life and maintain high performance while prioritising self-care and healthy habits.- The significance of effective communication and stress management techniques in achieving success.- The value of leadership, consistency, and integrity in the fitness industry and how it impacts long-term reputation.Tune in for practical tips to become a healthier, happier, and more efficient you!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Follow Bevan on Instagram here Check out Bevan’s website hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott explores the art of networking and forming strategic partnerships. He discusses his own experiences as an entrepreneur and underlines the importance of establishing strong, valuable relationships. Here’s what you’ll learn in this Marketing 4 Business Podcast episode:- The Significance of Networking: Discover the power of creating multiple connections, and why the depth of these connections matters more than the number. - The Strength of Partnerships: Understand how forming partnerships can lead you to high-quality prospects, rather than chasing prospects independently.- The Philosophy of Value-Addition Before Transactions: Take a leaf from Brett McFall's book, who advocates for adding value to partnerships prior to any transactions, to achieve sustainable business growth.- The Concept of Emotional Bank Accounts: Learn about Stephen Covey's 'Emotional Bank Accounts' concept, which highlights the importance of giving value upfront.The insights from this episode will guide business owners in forming deep, mutually beneficial connections. It underscores that the real strength of networking and partnerships comes from establishing value-adding relationships. By implementing these insights, you can change your business approach, focusing less on immediate transactions and more on long-lasting, fruitful partnerships.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with Craig Wiggins and Slade McFarland from the inspiring Lean on a Gate campaign. We discuss the critical issue of mental health in rural communities, with a particular emphasis on men's mental health within the farming sector. Here's what you can expect from this Marketing 4 Business Podcast episode:- An in-depth discussion on the Lean on a Gate campaign, founded by Craig, that aims to create a supportive and empathetic environment in rural areas.- Personal stories of dealing with mental health struggles, highlighting the importance of reaching out and checking in with each other.- Insights into the direct correlation between physical and mental health, emphasising the importance of recognising the warning signs of mental distress and the power of communication in alleviating stress and anxiety.- A deep dive into the role of empathy and understanding in fostering mental health and well-being in rural communities.Remember, their core message is simple yet profound: take five minutes out of your day to connect with friends, family, neighbours, or colleagues, fostering a sense of community and support. Lean on a Gate is not only about raising awareness, but also actively encouraging individuals to share the load and reduce stress and anxiety through communication and care. We are proud to support this cause, and we hope you will join us in taking this call to action to heart.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Check out Lean on a Gate and their awesome initiatives here See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott delves into how you can maximise your marketing in 2024. Scott discusses hot topics such as AI, ad prices, SEO, Google Business Profile, and social media, and addresses common questions business owners face. He also shares a strategic question that can help redefine your business planning process for 2024.Here's what you'll learn in this Marketing 4 Business Podcast episode:The Importance of AI and SEO: Discover the role of AI and SEO in your marketing strategy and why they remain vital for success.The Rise in Ad Prices: Learn about the increasing ad prices and how to effectively manage your budget.Maximising Google Business Profile and Social Media: Uncover the power of Google Business Profile and social media in reaching your target market.The 12-Month Strategic Question: Find out about a strategic question that can guide your business planning process for 2024. This episode's insights will help you navigate the challenging landscape of marketing in 2024. By applying these strategies, you'll be able to leverage opportunities, mitigate risks, and enhance your business performance. Start redefining your marketing game plan for 2024 today!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott sits down with renowned TV presenter Jason Gunn. In this engaging discussion, Jason takes us through his fascinating journey, from his childhood aspirations to becoming a successful television presenter and an influential communicator.Here's what you'll discover in this ‘Marketing 4 Business Podcast’ episode:- Jason’s Journey to Entertainment Success: Learn about Jason's initial struggles, how he overcame imposter syndrome and the importance of improvisation in both life and business.- Positive Moments in Children's Television: Understand how Jason utilised his experience in children's TV to positively impact others.- Developing Effective Communication Skills: Discover Jason's 'Heart Formula' that revolutionises communication, helping people to become confident communicators.- The Impact of Telling Stories: Uncover the importance of authentic storytelling in business and how it can resonate with your audience.- Crafting Stories to Inspire and Connect: Learn from Jason's advice on creating impactful stories that connect with your audience.- Redefining Success and Creating Moments: Hear Jason's take on redefining success and creating meaningful moments.By the end of this episode, you'll understand the power of effective storytelling and the impact of meaningful moments. Use Jason's insights to redefine your own version of success and improve your communication skills. Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Jason on LinkedIn hereCheck out ‘Easily Said’ communication coaching hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereAre you eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott delves into the world of content creation, unveiling Digital Influence's tried-and-tested 'Video Influence' framework that can help you to produce 90 days worth of engaging content. From real estate agents to plumbing business owners, this strategy is proven to work across various sectors.Here's what you'll learn in this Marketing 4 Business Podcast episode:- The essence of the 'Video Influence' framework: It consists of a central theme, three core messages, and 10 insightful tips related to these messages.- Practical application: Scott gives real-life examples, illustrating how the framework can be applied to generate relevant, engaging content.- The power of questions: Discover how ‘frequently asked questions’, and 'should ask questions’ can be a goldmine for content ideas.- Achieving content abundance: By using this strategy, you can create up to 90 pieces of content, which equates to three months worth.To transform your content creation process, all you need to do is harness your existing expertise and apply the 'Video Influence' framework. So, whether you're staring at a blank page or seeking to revamp your content strategy, this episode is a must-listen. Plus, you're invited to submit your content framework for a friendly critique. Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEmail Scott hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott interviews Brent Lattimore, a seasoned mortgage broker with over 30 years of experience. Brent's journey from martial arts to a leading mortgage broker provides valuable insights into discipline, credit checks, and trust in business.Here’s what you will discover in this episode of the Marketing 4 Business Podcast:Martial arts discipline: How martial arts principles shape business success.Mortgage broker strategies for 2023.Approachability and mastering credit checks in finance.The significance of trust and avoiding shortcuts in business.Resilience, mental well-being for entrepreneurs, and reputation's enduring importance.This episode offers life lessons beyond finance, addressing resilience and navigating challenges.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Brent Lattimore on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

This week, Scott returns with a deep dive into an innovative marketing strategy, The Five Magic Marketing Buckets, offering valuable insights to set your business apart from competitors and scammers. This strategy centers on five fundamental “magic buckets” or domains. Scott encourages you to embark on the journey of filling these “magic buckets” to drive your business growth. – Bucket One: What You Know (Your Knowledge)– Bucket Two: What You Can Do (Your Skills)– Bucket Three: Who You Know (Your Network)– Bucket Four: What You Have (Your Resources)– Bucket Five: What The Marketplace Thinks of You (Your Reputation)By implementing these strategies, you can generate more leads, boost sales, and establish your authority in the marketplace. Keep in mind that the true magic happens when you put in the effort.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business Podcast.Have fun and enjoy listening, learning, and taking action from this podcast! If you would like help with filling these “magic buckets” and growing your business, book a complimentary ‘Where You Can Win’ call with Scott here. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action

This week, Scott sits down with marketing, hospitality, and real estate professional Janelle Pritchard. In this captivating episode, we uncover Janelle’s remarkable journey from her academic pursuits to her marketing, hospitality, and real estate career, gaining valuable insights and wisdom along the way.Janelle’s professional journey is a testament to perseverance, adaptability, and continuous learning, all underpinned by her passion for data-driven decision-making and targeted marketing.Here’s what you will discover in this episode of the Marketing 4 Business Podcast:Mastering Marketing Strategies – Janelle delves into her marketing strategies, emphasising demographic targeting and the need for sector-specific approaches, and discusses the role of data in understanding the audience.Cultivating a Positive Work Culture – Janelle and Scott highlight the significance of a positive work culture, share practical strategies like the Disney ‘You’re on Stage’ rule, and explain the importance of customer feedback for creating seamless customer experiences.Real Estate Insights – Janelle shares her insights into achieving success in real estate, emphasising discipline, data understanding, and learning from other agents.Janelle’s journey is a reminder that success in marketing, hospitality, and real estate comes from a combination of strategic thinking, a passion for creating memorable customer experiences, and a commitment to continuous learning. By sharing her story, Janelle hopes to inspire others to pursue their own path of success in these industries.If you are seeking a deeper understanding of marketing, hospitality, and real estate and are interested in the secret to staying motivated, tune in to this episode of the Marketing 4 Business podcast. Janelle’s insights will inspire and enlighten you on your professional journey.You can connect with Janelle on LinkedIn here. Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott believes that the real question is not "What is marketing?" but rather "What is marketing that makes you money?" This distinction is crucial for business success. Marketing is about delivering value, identifying target markets, and using high-quality messaging. It's a multifaceted process that involves promoting, selling, and distributing products or services.To succeed in marketing, adopt a growth-focused mindset and prioritise simplicity, profitability, and fun. Engage with your ideal customers to grow mindshare and market share. The formula for profitable marketing is CM + FR.- Consistency of Message (CM): Ensure your marketing is clear, engaging, and memorable. Consider using proven frameworks like the Advertising Amplifier, the Video Influence Method, and the Carlton Cash Creator.- Frequency of Reach (FR): Increase memorability by consistently reaching your audience through content creation and strategic advertising.Content is a powerful and cost-effective tool that, when repurposed, can have a significant impact. Advertising with purpose, tailored to your ideal customer, is also crucial. Combining compelling content and strategic advertising is the winning combination for maximum impact, ensuring your business stays relevant in the market."Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

Join Scott this week on the Marketing 4 Business Podcast as he interviews Arjun Gill from Little India, an inspiring culinary success story. From humble beginnings to a nationwide franchise, Little India's journey is a testament to family, entrepreneurship, and the power of tradition.Discover how this family-owned business evolved into a franchise, overcoming challenges while preserving its core values and passion. Little India's success is fueled by its extended family and word-of-mouth marketing from satisfied customers.Explore the menu's innovation, catering to changing tastes with keto-friendly dishes and cauliflower rice. Little India's commitment to staying ahead is evident in their marketing strategies, such as an engaging TikTok page and unique banquet offerings.Beyond food and business, Arjun shares his personal motivation, family traditions, and ventures into motorbikes and golf. His insights on financial wisdom add depth to his approach to business and life.The captivating story of Little India showcases the power of tradition, taste, and entrepreneurship. Join us to uncover the remarkable journey of this nationwide chain. Every dish has a story, and at Little India, these stories are cooked to perfection.See below for ways to get in touch with Little India…Follow Little India Here, Instagram hereFollow Little India Here, Facebook hereFollow Little India Here, TickTok hereReady to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott delves into Trust Marketing, offering practical strategies to set your business apart from unscrupulous competitors. Trust is a cornerstone of successful business in 2023, and these key points will help you establish and maintain trust with your audience:1. Transparency: Be open about your business values and disclose product details, including limitations.2. Consistency: Deliver consistent experiences and maintain a uniform brand message across all platforms.3. Authenticity: Stay true to your brand's core values and avoid over-promising.4. Engagement: Engage with customers on social media and address feedback constructively.5. Educational Content: Share valuable, relevant, and non-sales-driven content that educates your audience.6. Reviews and Testimonials: Encourage positive reviews and showcase testimonials.7. Responsibility and Ethics: Take a stand on important social and environmental issues.8. Data Privacy: Prioritize data protection and transparency in data use.9. Continuous Improvement: Regularly seek feedback and stay updated with industry trends.Building trust is not a one-time effort; it's about nurturing long-term customer relationships, leading to loyalty and repeat business.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Listen to the Selling on Social Episode here  https://www.getdigitalinfluence.com/podcasts/selling-on-social/See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode, Scott interviews Instagram & YouTube Digital Marketing Expert Josh Ryan, who’s journeyed from a young entrepreneur to helping businesses worldwide.Key takeaways from this Marketing 4 Business episode include:1. Mastering Delegation: Delegation and setting clear expectations are vital for business growth.2. Navigating Digital Marketing: Self-learning and staying updated is crucial in the ever-changing digital marketing landscape.3. Content Creation: Quality content, personal branding, and consistency build trust and brand recognition.4. Avoiding Distractions: Focus on your core business, as distractions can deter success.Josh’s story is a powerful testament to focus, learning, and persistence in the digital marketing world, offering guidance for entrepreneurs at all stages of their journey.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Follow Josh on Instagram hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In today’s episode, Scott shares part 2 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk.You can listen to Marketing Lessons part 1 here. If you don’t know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode. Here’s what you will discover in this Marketing 4 Business Podcast episode.Lesson 9: Be Customer Focus – How to actively listen and engage with your audience so they see and feel you care. Lesson 10: Networking and Building Relationships – Why Gary consistently emphasises the importance of providing value without expecting anything in return and how that can help you grow your business today.Lesson 11: Provide Value, Not Just Sales – Scott shares insights he has learnt from Gary’s book “Jab, Jab, Jab, Right Hook, including a lesson a mentor shared with him back in 2006 that helped shape one of his core values.Lesson 12: Embrace The Hustle – Love the process, not the prize. If you love what you do, this lesson is for you, as there’s some big takeaway here to help you win more.Lesson 13: Maintain Work-Life Balance – Gary often emphasises that work-life balance is subjective. What feels balanced for one person might feel off-kilter for another. Scott shares his views and insight from one of his previous podcast quests.Lesson 14: Leadership & Team Building – Is Empathy essential or not? Gary believes that leading with empathy is crucial for a successful leader. Scott shares his thoughts, including the one thing he does every 3 to 4 weeks with each of his team members.Lesson 15: Develop a Growth-Focused Mindset – Scott shares three things he learned from Gary regarding building a growth-focused mindset. Plus, he shares why every business owner should give themselves a new part role if they want to be more successful.Lesson 16: Have a Big Mission – Gary wants to buy the New York Jets. Scott wants to give you more confidence through inspired action. What’s your BIG mission?Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights.Don’t miss these essential strategies to help your business survive and thrive during economic adversity.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott is interviewing Award Winning Hospitality Legend Campbell Parker from Kaiser Brew Garden this week.In this engaging episode, you’ll discover how Campbell went from studying geography and geology at Uni to opening his bars and restaurants.Plus, Scott finds out the who, the how, and the why behind Kaiser Brew Garden's recent success at the recent 2023 Hospitality Awards for Excellence, where Kaiser Brew Garden was awarded: 🏆 Best Bar in New Zealand🏆 Future Leader of the Year - Mason Lattimore🏆 The Supreme Award is the pinnacle of the Awards for Excellence.🏆 Best Marketed Establishment in New Zealand! Here’s what you will discover in this episode of the Marketing 4 Business PodcastWinning The Business Game - What it takes to win the game of business and the three key components that have helped Campbell win big over the last 20+ yearsManaging Numbers and People in Business - Campbell shares the importance of knowing your numbers, which can help save money in this business. He also highlights the challenge of managing employee numbers and the unpredictability of the hospitality industry.Creating Winning Partnerships - Campbell explains the key things he has learned about the importance of having the right business partnerships in place and how they are helping him grow faster.Award-Winning Culture - Why the team at Kaiser want to help more people see hospitality as a career option and how success leaves clues in building an award-winning cultureThe Spanish Adventure - Why Campbell took his family on a year-long sabbatical to Spain and its profound impact on his personal and professional life. Open Book Business Management - Scott & Campbell explore how the hospitality industry has implemented principles of sharing a stake in the outcome, performance-based pay, and gaining shares.  We share a story of how one staff member's life was changed due to the gain bonus and how the culture of transparency has empowered employees to become self-governing.Know Your "Why" in Business - Campbell talks about the need for the right people in the right opportunity and the importance of having mentors and someone who supports you on your journey. We explore the importance of understanding why you are doing something and how it relates to your aspirations.Winning The Game of Marketing - Scott & Campbell discuss the digital marketing landscape and the importance of measuring results. They explore how a partnership with a marketing team can help get fresh and nimble ideas and drive the marketing process.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! You can visit the award-winning Kaiser Brew Garden hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

16 Key Marketing Lessons from Gary Vee In today’s episode, Scott shares part 1 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk. If you don't know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode. Here’s what you will discover in this Marketing 4 Business Podcast episode. Lesson 1: Be Yourself, Always - Scott shares two important things he learned early in his business and marketing life that have allowed him to stay relevant after 24 years in the industry.  Lesson 2: Engage with Your Audience on a Personal Level - Scott unpacks Gary's $1.80 engagement strategy to grow your social media following and a method he has been using called CPR.  Lesson 3: Utilise All Platforms - Here, you will get a no-BS view of why you should be using these media platforms rather than them using you. Business owners, you must listen to this because there's never been a better time to market your business. Lesson 4: Consistent Content Creation - This a great lesson, but what makes it better is Scott shares his Video Influence Content Framework. This is pure gold. Lesson 5: Leveraging Video Marketing - This lesson is brutal and could be a little confronting if you are easily offended. You've been warned. Listen at your own risk.  Lesson 6: Stay Ahead of the Trends - Why you must stay ahead of the trends and what happens when you do. Scott shares a great story of what happened after attending the Traffic & Conversion Summit in San Diego. If you like making money, listen to lesson 6 twice. Lesson 7: Embrace Failure and Learn - As a young person growing up, we weren’t taught to fail. In fact, failure was kind seen as a weakness. Scott shares a great story about why marketing fails at the weakest link and how to turn a failure into a marketing success. Lesson 8: Experiment and Innovate - To finish part 1, Scott shares why he believes you must be prepared to give things a go and let the marketplace tell you who is right and who is wrong.  Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights. Don’t miss these essential strategies to help your business survive and thrive during economic adversity. Have fun and enjoy listening, learning and taking action from this podcast! By the way, if you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it. Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review. See below for ways to get in touch with us. You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7 Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW If you’ve read this far, we owe you a beer. Thanks for listening! Have Fun & Take Action  

Scott is back this week interviewing Amos Banbury from One Partner & Better Finance.This engaging episode explores Amos’ entrepreneurial journey and the relationship between sports, business, and personal growth.Plus, you’ll discover how Amos went from failing at school to creating a business empire.Here’s what you will discover in this episode of the Marketing 4 Business Podcast:Soccer Success to Business Success – Scott & Amos discuss an entrepreneurial journey born from the soccer field, into the heart of the boardroom.Through our insightful conversation, you’ll gain a fresh perspective on how the values engraved in team sports can shape a thriving business.All Hands Business Leadership – Amos shares the one meeting with his team that prioritises performance and leverages training for business growth.The Power of Audio Books – Amos shares great insight into how he uses audiobooks to get ahead in business and why he listens to at least one and a half audiobooks weekly.Asking for the Sale – here, you will get a front-row seat as we dive into the sales world, revealing the structure and training involved, and the critical importance of asking for the sale. Customer Service Done Right – Scott & Amos examine exceptional customer service, shedding light on how being well-prepared and available can significantly boost customer experience.Better Finance – Journey with us as we unfold the story of creating a nationwide finance company, revealing the correlation between effective systems, processes, and success.Financial Must Reads – Amos shares the impact of financial education on people’s credit scores and financial health, providing insights from influential books “Profit First” and “The Barefoot Investor”.Mindset Matters – Scot & Amos discuss the power of calculated risks and the criticality of the high-performance triangle – mindset, skill set, and structure.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! You can connect with Amos on LinkedIn here or on the website here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

This week we have something different for you. A few weeks ago, Scott was interviewed by Lee Stevens on the Time & Motion Podcast.During this episode, Scott shares several insights on where business owners can win with Digital Marketing.Here’s what you will discover in this episode of the Marketing 4 Business PodcastDiscover Scott Wilson’s journey from his sports-focused beginnings in Christchurch to his leadership in online marketing. This episode unveils his life story, the shift from traditional sales to digital marketing, and insights into the digital future.Scott’s Early Life and Career:Hailing from a sporting family, Scott’s initial job was at Placemakers, where he gleaned valuable work ethic and leadership principles from his entrepreneurial employers.Learning from Sales and Marketing:Scott’s diverse sales experience stressed understanding customer desires and validating marketing strategies.The Transition to Online Marketing:As a business student, Scott ventured into digital marketing, eventually establishing a successful SEO and Google Ads business. His journey imparts essential lessons.The Importance of Long-Form Content:Scott underscores the enduring relevance of long-form content in today’s digital landscape.Branding and Marketing Strategies:Scott shares experiences in using Google Ads, video content, and SEO to reach customers and the significance of comprehending data to gauge performance.The Impact of AI on Businesses:The discussion explores the potential influence of AI and chatbot technology on businesses, emphasising efficiency and cost savings.This podcast episode delves into Scott Wilson’s transition from traditional sales to online marketing and offers insights into the future of AI in business. Listen to deepen your understanding of the ever-evolving world of online marketing.Big thanks to Lee Stevens for having Scott on the Time & Motion Podcast.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

Serving Up SuccessScott is back this week interviewing Tactical Strategist & Ex Tennis Coach Darren Pratley. In this engaging episode, you’ll discover how Darren went from coaching tennis, growing a highly successful finance business to becoming a highly sought-after speaker and tactical business strategist. Here’s what you will discover in this episode of the Marketing 4 Business Podcast Holding Court - Darren's discipline and strategic thinking on the court would later become invaluable in his financial services career. The Money Game - how Darren transitioned into the world of finance after being a successful tennis coach. Success Leaves Clues - The Mortgage industry icon that Darren worked under that allowed him to quickly scale and learn the intricacies of finance and property management. The Customer-Focused Approach - Darren's impact in the financial services industry led to a significant shift towards a more customer-centric approach. His journey from employee to business owner at Canterbury Home Loans offers a blueprint for aspiring entrepreneurs. Leaders Lead - Why Darren's leadership style emphasises the importance of structure, engaging in difficult conversations, and consistently learning. This is a great insight for any business owner who wants to be a better leader. Building Your Brand - Darren believes in investing in one's brand and people, underlining the power of a proactive mindset.  Constant Improvement - The importance of staying positive, resourceful, and viewing challenges as opportunities. Darren's philosophy emphasises continuous improvement, accountability, and a strong mindset. We invite you to join us in this insightful exploration of Darren's journey, his trials, triumphs, and the constant learning process that made him today's successful leader. Hear how his story is a powerful reminder of the power of hard work, resilience, and self-belief. Listen for invaluable insights and inspiration for anyone striving to make a mark in the industry. Let’s all grow together and achieve our goals! Have fun and enjoy listening, learning and taking action from this podcast! We appreciate your support for the Marketing 4 Business Podcast. If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it. Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review. You can connect with Darren Pratley here on Facebook. See below for ways to get in touch with us… You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7 Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW If you’ve read this far, we owe you a beer. Thanks for listening!

Scott Wilson is back with a deep dive into the world of goals & marketing. In recent months, he has engaged with hundreds of business owners through seminars, workshops, podcasts, and strategy sessions, discovering several common mistakes when setting marketing goals. In this Marketing 4 Business podcast, Scott shares his 7 Steps To Crushing Your Marketing Goals.Get ready to revolutionise your marketing strategy! By the end of this episode, you’ll have a clear, actionable seven-step plan to crush your marketing goals.To start, Scott starts by emphasising the significance of goal-setting in marketing. But we’re not talking vague, pie-in-the-sky goals.No, we’ll outline how to define your goals in terms of what you want your marketing to achieve specifically for your business, and we’ll set a deadline for it.Then move on to the details of devising a plan of action and the practical examples to illustrate it.We’re also exploring the concept of momentum in marketing and its role in reaching your goals faster.We delve into the nitty-gritty of breaking down your goals into manageable tasks and the consistent daily action required to attain them.I promise you, it’s not as daunting as it sounds, and the satisfaction of ticking off those tasks as you complete them.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott is back this week interviewing Safe Leadership expert and published author Dave Sewell.In this engaging episode, you’ll discover how Dave went from running his business “Bunny Lodge” to becoming a sought-after trainer, speaker, and published author.Here’s what you will discover in this episode of the Marketing 4 Business Podcast:This episode starts with Dave’s initial entrepreneurial venture at the Bunny Lodge, which ignited his enduring passion for training people.From the bustling retail world of the 80s, Dave imparts invaluable lessons about customer service, influential connections, and the power of meaningful relationships.As we dive deeper into the conversation, you’ll discover the profound impact of core values on shaping employees’ behaviour and guiding hiring decisions. Dave shares a particularly poignant story about standing up against mistreatment, which led him to establish his business’s guiding principles. Further, we delve into the critical role of customer feedback in determining these core values. We also take an insightful journey into the contagious nature of stress in the workplace and discuss practical strategies for managing it.Towards the end, we shine a light on the potency of modelling as a training tool, drawing from Dave’s experiences in the retail arena.Be prepared to learn the importance of presence and observation as Dave shares tips on managing mindset and micro-moment significance. We conclude with a bundle of critical principles for business success, emphasising communication, consistency, and self-care in stress-filled scenarios.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! You can connect with Dave Sewell on LinkedIn here. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Protecting Your Marketing MindsetIn this episode of the Marketing 4 Business Podcast, Scott addresses a question from a listener about safeguarding your business mindset, especially in challenging economic times. Here are the key takeaways:1. Customer-Centric Focus: Stay attuned to your customers’ needs and experiences to guide your business decisions and marketing strategies effectively. Find new ways to assist them, leading to innovative solutions.2. The “Want” Mindset: Shift from a “need” mindset to a “want” mindset, fostering abundance and bold thinking. Embrace failures and challenges as learning opportunities.3. Goal Setting and Momentum: Break down significant goals into smaller, manageable milestones. Celebrate each milestone to maintain motivation and a positive outlook.4. Stay Connected to Your Purpose: Link your mission and values to sustain your passion and drive, even in tough times.5. Focus on What You Can Control: Concentrate on areas within your control, such as marketing strategies, customer service, and business operations.6. Self-Care is Essential: Prioritize relaxation and recharge for better decision-making. Scott shares his 5 am routine and motivational words.7. Success Leaves Clues: Seek insights from successful individuals by turning off news media and engaging with podcasts, audiobooks, and books.8. Collaboration and Networking: Connect with other business owners, experts, and community members for valuable insights and support.Remember, your mindset is critical for your business’s success. Protecting your marketing mindset ensures you’re prepared to lead your business, regardless of economic challenges.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

You can watch this seminar presentation here as well - Unlock The Power AI MarketingIn this Marketing 4 Business Podcast episode, Scott is live at Lunch & Learn with 60 of his private clients, where he dives deep into the potential of Artificial Intelligence (AI) to revolutionise how businesses grow and operate. 1. Your AI Assistant: Discover how AI can aid in career growth and provide a personal AI assistant.2. (AI + HI = SI) Formula: Understand the power of combining AI and human intelligence to create a 'superintelligence.'3. Digital Marketing Timeline: Explore the evolution of digital marketing, with AI at the forefront of innovation and disruption.4. Real World AI: Learn about real-world AI applications, from video editing to mobile and Google algorithms.5. AI in Action: See AI's impact in everyday life, exemplified by Netflix recommendations.6. Buy Back Your Time: How AI can give you an extra hour each week.7. AI 101: A simplified breakdown of AI concepts.Discover how AI can be integrated into your business model, and envision the possibilities of combining AI with human intelligence. Explore AI's potential for customization and scaling in business.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action