Marketing 4 Business

Are You Recession Ready or Not?In today’s episode, Scott tackles a question from one of our listeners, Ian, who wonders if it’s worth advertising and marketing his retail stores during a recession.Here’s what you will discover in this Marketing 4 Business Podcast episode…Ian’s Awesome Question – M4B podcast listener Ina ask’s a great question regarding marketing and advertising your business in a recession.3 BIg Marketing No’s – Scott shares three reasons not to market and advertise your business during a recession.3 Big Marketing Yes’s – Scott shares three reasons why you MUST advertise and market your business to grow during a recession.Recession 101 – Scott shares some insights into the length of recessions, how economic data is recorded, and why this might be an opportunity for you.9 Effective Marketing Strategies – Scott shares nine practical ways of marketing any business to generate new leads and sales.Local SEO and Partnerships – Learn how to utilise local SEO and the benefits of partnering with local businesses for mutual growth.Email Marketing Is A Must – Scott shares how to use email marketing effectively to reach your existing customers.Whether you’re looking for reasons to advertise during a downturn or strategies to boost your retail store’s sales, this episode is a goldmine of valuable insights.Don’t miss these essential strategies to help your business survive and thrive during economic adversity.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Sales is a Skills Game. Scott is back this week interviewing sales legend and published author Mike Brunel. In this engaging episode, you'll discover how Mike went from working in a sheep shearing shed to becoming a top-selling salesperson, a published author and building a multi-million dollar business. Here's what you will discover in this episode of the Marketing 4 Business Podcast * Mike's journey from shearing sheep to building a multi-million dollar empire in media demonstrates the power of persistence, learning, and seizing opportunities. * Consistency and frequency in marketing are crucial for creating relevancy, repetition, and reputation-building. * Engaging clients for 12 months through advertising can exponentially grow your business, as seen in the success of NRS Media. * Taking a marketing idea internationally requires innovative thinking, the right team, and adaptability to success and failure. * The right mindset is essential for success in sales, focusing on understanding the customer's needs and creating a value proposition for the product. * Employing a doctor-like approach to sales, correctly qualifying customers, and researching potential clients can lead to more effective sales techniques. * Training, consistency, and frequency can create relevancy and build a reputation for businesses, as seen in the success of companies like Kellogg's. * Having the right team behind you is essential for success, as successful people also want to help others succeed. * The five steps to success in sales are: train every day, know your product, feature the benefits, know your story, and learn your case studies. * Being the 'price whisperer' in your business means understanding the willingness to pay and finding the right balance between price and value to maximize sales potential. Throughout our conversation, Scott & Mike discuss the importance of consistency, frequency, and repetition in marketing. Mike shares his experiences with expanding innovative marketing concepts internationally, and the role luck, timing, and hard work play in launching a business to new heights. Together they also delve into essential sales techniques, such as qualifying customers correctly, employing a doctor-like approach, and understanding the value proposition of your products. By the end of this episode, you'll walk away with a plethora of actionable advice and insights to maximize your sales potential. So, don't miss this opportunity to learn from Mike's inspiring story and discover how to master the art of selling. Let's all grow together and achieve our goals! Have fun and enjoy listening, learning and taking action from this podcast! We appreciate your support for the Marketing 4 Business Podcast. If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it. Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review. See below for ways to get in touch with us… You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7 Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW If you've read this far, we owe you a beer. Thanks for listening! Have Fun & Take Action

The Marketing OpportunityIn this episode of the Marketing 4 Business Podcast, Scott delves into key marketing insights drawn from his recent engagements with business owners.Here’s what you’ll discover:1. Common Theme 1 – Lack of Performance Measurement: Many businesses invest in various marketing platforms but often fail to measure their performance effectively. This lack of strategic measurement can lead to wasted resources on underperforming campaigns.2. Common Theme 2 – Avoiding Mismatch in Market, Message, Media: To succeed, the triple M’s of marketing (Market, Message, Media) must align. Scott provides examples of audience targeting mistakes made by some digital marketing agencies and how to rectify them.3. Common Theme 3 – Past Marketing Failures: Past marketing failures can deter businesses from further investment. A case study illustrates how a lack of strategy and measurement led to marketing cessation.Scott also shares actionable advice to seize the marketing opportunity:1. Marketing Opportunity 1 – Implement Strategy-First Thinking: A well-designed strategy is the foundation of successful marketing, guiding businesses towards winning tactics and desired results.2. Marketing Opportunity 2 – How to get clarity on Market, Message, and Media: Understand your market, create a compelling message, and select the right platforms for reaching your audience. Balancing these aspects ensures relevancy, trust, and increased sales.3. Marketing Opportunity 3 – Track and Measure Performance: Measuring and testing your advertising can significantly boost your business. This simple act puts you ahead of the majority of businesses.Prepare to elevate your marketing game and seize growth opportunities. Remember, there’s always room for business growth, whether in challenging economic times or prosperous ones.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Dont Turn Off Your MarketingScott is back this week interviewing Michael Durie, CEO & Founder of Durie Hill & Associates.In this engaging episode, Scott interviews Michael, a seasoned marketer with an impressive background working for renowned companies such as New Zealand Herald, Mazda Telecom, Westpac, and Australia Post.Scott gets Michael to share his knowledge and experience in marketing, technology, education, and business mentoring. They also give valuable insights and practical advice for navigating the ever-evolving landscape of marketing in the digital age.Here's what you will discover in this episode of the Marketing 4 Business Podcast...Ogilvy's Influence: Inspired by Ogilvy's scientific advertising approach, Michael's journey began as an advertising cadet at the New Zealand Herald.Relentless Focus: Michael spearheaded the successful launch of New Zealand's first glossy computer journal, Interface, attracting major advertisers.Market Research for Growth: Understanding consumer behavior and thorough audience research are pivotal for crafting messages that resonate with customers.Data-Driven Decisions: Michael emphasizes the transformative power of data-driven marketing in today's digital age.Authentic Brand Experiences: In a world where traditional advertising falls short, Michael stresses the need for engaging brand experiences.Embracing AI and Technology: Scott encourages students to embrace AI as an essential skill for future careers.Communication Skills: Developing communication skills, particularly public speaking, is vital for professional growth.Business Mentoring and Startups: Michael actively mentors businesses and startups, using his marketing expertise to guide various ventures.Marketing in Tough Times: Michael advises against cutting marketing during economic challenges based on the positive outcomes observed during the 2008 recession.Balancing Growth and Profitability: Michael stresses nurturing both top-line growth and bottom-line profitability for a successful business approach.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott’s 1-Hour Marketing & AI ChallengeScott Wilson is back with a challenge for you in his latest Marketing 4 Business podcast episode.Here’s what you will discover in this episode.– Scott shares his recent presentation on AI, providing real-life examples of AI usage in business to a group of 60 business owners. – An overview of the purpose of the podcast and its role in educating and inspiring business owners to leverage technology to alleviate anxieties and frustrations while creating growth opportunities. – The importance of starting conversations about AI within your business team and with your marketing partners is highlighted, especially considering we are on the cusp of significant advancements in AI. – Insight into the strategies of Scott’s digital agency, Digital Influence, and their challenge to save an hour a week using AI and the learnings from the team’s presentations. – The necessity of clear strategy formulation before implementing AI tactics is emphasized. Understanding the reasons and principles behind using AI tools is critical for achieving desired results. – Scott shares his mission of saving 10 hours a week using AI and how it led to the realization that combining human intelligence with artificial intelligence can result in superhuman intelligence.And so much more… Join us for this insightful episode as we explore the world of AI and how you can leverage it for your business. Think about how you can leverage AI in your business. How can you use it to create efficiencies and savings? Begin the conversation within your teams and start harnessing the power of AI today.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Business Leadership – A Contact SportScott is back this week interviewing Richard Smith, his former teacher at Papanui High and former high-performance leader at the Crusaders, NZ Cricket, and NZ High Performance.Now a business owner, Richard shares his insights with Scott on building leaders inside a high-performing business.Scott enjoyed two subjects at school, Outdoor Education and Physical Education, and lucky enough, Mr Smith happened to be his PE Teacher.Years down the track, they have reconnected and shared a love of all things mindset, marketing, and business, which they cover in this value-packed episode.Here is a snapshot of what Scott and Richard cover in this Marketing 4 Business episode:How a “Happenstance” led to High PerformanceSelf Education vs Formal EducationSharing Makes You Sharper The “Boots On, Games On” MindsetBusiness Leadership – A Contact SportConnect with Richard on LinkedIn hereReady to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

12 Rules of Marketing Your Business in A Recession Part TwoIn this episode, Scott presents the second part of his "12 Rules of Marketing Your Business in A Recession," following the first six tips shared in Part One.These tips are designed to help your business thrive in challenging economic times. Here's a snapshot of what Scott covers:- Think Mobile First: Embrace a mobile-centric approach in your marketing strategy.- Focus on Reason-Why Advertising: Highlight the reasons why customers should choose your product or service.- Build Partnerships and Collaborations: Strengthen your business by forming partnerships and collaborations.- Look After Your Existing Customers: Prioritize customer retention and loyalty.- Leverage Technology: Embrace technology to improve efficiency and stay competitive.- Know Your Numbers: Gain a deep understanding of your business's financial metrics.Plus, Scott's bonus rule:- Protect Your Mindset: Maintain a positive and resilient mindset to navigate challenging times effectively.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Grow Your Brand. Grow Your Business.In this episode, Scott interviews branding expert Amanda van Kuppevelt about her intriguing journey from Scuba Diving instructor to Branding Expert and Business Growth Advocate.Here are some key takeaways:* Sharks In The Water – Amanda shares her teenage experiences as a scuba diver and how they taught her valuable life lessons about people, control, and dealing with fear.* Brand Power – Discover Amanda’s journey in the branding world and how branding can help you grow your business in 2023.* Become The Teacher – How Amanda discovered the benefits of teaching others and how it can help you learn more about your craft.* The Power of Story Telling – Discover the power of storytelling in business and the importance of visual frameworks for business owners and entrepreneurs.* AI & You – Scott & Amanda discuss the impact of AI and the importance of human connection in a technologically driven world* LinkedIn Leverage – Amanda shares how to leverage LinkedIn for business connections and personal growth.* Message, Market, Match – Learn how changing the focus of website copy from the business to the audience can significantly impact your sales.* Mindset and Momentum – Scott and Amanda share why having a growth-focused mindset in business success is a must today and how knowing who you really are can shape your journey!* Staying Sharp – How Amanda stays focused, inspired and ready to help clients win with their branding and marketing. Plus, the three books and podcasts she recommends to business owners.* Amanda Famous Five Tips – Amanda shares her top branding and marketing tips to help business owners win despite the recession.* And so much more.Connect with Amanda on LinkedIn here and via her website here.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

12 Rules of Marketing Your Business In A Recession – Part OneIn this episode, Marketing Expert Scott Wilson gives you his first six rules of the 12 rules for marketing your business in a recession.Grab a pen and paper because Scott gives these six rules in a checklist form so you can learn and take action to ensure your business thrives in a recession. Here’s a snapshot of what’s in this Marketing 4 Business podcast episode: Rule No 1: The Warren Buffet Mindset – the common mindset all Scott’s Private Partner clients have and why you should model it during a recession. The Business Killer – the one thing you shouldn’t stop doing in a recession. GFC Insights – the three business-building insights Scott learnt from running a marketing business and helping other companies to grow during the GFC in 2009. Rule No.2: Be Seen… Become Known – you may not want to hear this advice, but if you have thick skin and want to win, do yourself a favour and listen to Scott’s insights. The Shoe Dog Factor – one thing Scott learned from Phil Knight that will help you think completely differently about your product. Turnaround Kings – marketing failing? Listen as Scott shears from real-life examples how to reset and turn around your marketing quickly. If you have a good product, you so listen to this today. Rule No 3: Customer Facing Sales & Marketing Audit – Scott shares a real-life example of why he grabbed his customer’s credit and started trying to buy stuff. The Sales Prevention Department – is your business running a sales prevention department? Tune in to discover if you are missing sales. 16+ Business Sales Killers – Scott shares 16+ things you need to audit in your business from a sales and marketing perspective. This is gold and will make you more sales in a recession. Rule 4: Market Message Awareness – how to connect with your customers so they understand and see your empathy towards their financial concerns during a recession. The Marketing Magicians – the strategic reason Scott started a marketing mastermind in the GFC and how it can help you grow your business. Solve Their Problems First – how to communicate your product or service so the customer sees real value and wants to buy from you, not your competitors. Rule 5: Offer Value and Incentives – how to create compelling offers, promotions, and incentives to motivate customers to buy during a recession. Know Your Numbers – the five numbers you want to know when marketing your business in a recession. Rule 6: You MUST use video – it’s real video killed the radio star, and don’t let this recession kill your business, use video! The Famous Five – the five videos you must make to market your business during this recession. Most want to do this, which means you win by default. The Only 3-Step Video Script – the best 3-step video marketing script to all his Private Partner clients. My advice is to learn it and then do it!And so much more…Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take ActionLinks to podcasts and businesses that are mentioned in this episode.– Selling on Social– Lifetime Value– Display – Brendan Holt

Investing In YourselfIn this episode, Scott interviews Paul Wright, one of the co-owners of Harcourts International. Investing In Yourself shares Paul’s story, from being made redundant at 20 to retiring at 55.Here are some key takeaways:# Driven To Take Action – Paul’s nonsense success leaves clues mindset that has led him to work alongside some of the most successful business people in New Zealand.# From Redundant at 20 to Retired at 55 – how being made redundant was one of the most pivotal points in Paul’s business career. Including what Paul’s old boss told him the day he was made redundant, and he was right.# Investing In Yourself – the $1500 audio tape course that changed Paul’s life and saw him travel the world, have a family, drive fast cars and fly a helicopter.# Surveying Success – how Paul started his first business after being made redundant and became a huge success.# Disrupting The Real Estate – from “For Sale” signs, the Bluebook to Website listing, how Paul & Steve Collins disrupted the real estate industry in the 80s.# Growing Through Acquisition – how they grew from 12 offices to over 90 offices NZ-wide, listing on the stock exchange, then delisting to a management buyout.# Be Inspired – why Paul started The Inspire Foundation and how it allows them to help young people reach their goals, dreams and aspirations.# The GRIT Programme – how the Inspire Foundation is helping young people through adversity like anxiety, depression, eating & sleep disorders and more.# Pauls Top Five To Thrive In A Business – this advice is gold. Grab a pen and some paper because Paul drops the mic on his top 5 things you need to do in business. And so much more! Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Paul on Linkedin here.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Magical Marketing Number: Understanding Your Lifetime Value.In this episode, Marketing Expert Scott Wilson shares the magical marketing number every business must know to grow your business in tough economic times.Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:* Calculating The Magic: Scott shares how to calculate the magic so you can start confidently marketing your business.* Out-Marketing Your Competitors with LTV – Determine how much you will spend to acquire a new customer and out-market your competitors.* Enticing Potential Customers with Irresistible Promotions – discover insights into irresistible offers and promotions that can help break customers’ habits and increase confidence in tough economic times.* High-Value LTV – Find out why understanding your lifetime value is particularly crucial for businesses with high-value items.* The Sweet Spot for Marketing Spend – Scott shares his percentage formula for insights on marketing spend as a revenue percentage and finds the sweet spot for businesses looking to scale and grow.* Marketing with Confidence – Learn how a strategy-first approach to marketing can increase confidence and success in the marketplace.* Moving the Needle – the number that, if you understand, can move the needle furthest in your business.* Real-world Marketing – real-life examples of how understanding lifetime value has helped businesses attract and retain customers.And so much more…Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Marketing 4 Business Live – Success Leaves Clues In this episode, Scott interviews live on stage three highly successful business people Kevin Eder (CEO of Tradestaff), Shaun Stockman (CEO of Stockman Group) and  Tony Jenkins (CEO of Harcourts Holmwood.)Here are some key takeaways you’ll discover on the podcast.Success Leaves Clues – Step into the world of successful business people and discover how they overcame setbacks and challenges to achieve greatness.Building Teams & Culture – Learn the secrets of building successful business cultures and discover how being good to people can lead to success.Delegate To Your Weakness – How to unleash your potential, learn how to delegate tasks, and focus on your strengths to take your business to the next level.Tough Lessons Learnt – Be inspired by stories of resilience and determination in the face of adversity, and learn how to apply these lessons to your own business.Your Key to Success & More – How to unlock the door to success and gain valuable insights into the business world from experts who have been there and done it.Being Bold – Master the art of strategic decision-making, patience, and boldness and discover how to build a successful business from scratch.Risky Business – Discover valuable insights on managing risks and evaluating new ventures to make informed decisions and achieve business success.Money, Money, Money – How to drive real profits and learn how to focus on gross profit to take your business to the next level.Recession Proof – Navigate through crisis and learn how to increase prices across the board to maintain or even increase your profit margins.The Business Landlord – Invest in long-term stability and value by owning your business’s property.Being Resourceful – Get insider tips on resourcefulness and funding events or projects to benefit your business and inspire your team.No Regrets – Learn how to turn your biggest business regrets into your best lessons and gain wisdom to seize opportunities and manage risks effectively.And so much more!Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Marketing Magic – How to Recession Proof Your BusinessIn this episode, Marketing Expert Scott Wilson shares ten marketing ideas and concepts to protect and grow your business in tough economic times.Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:Idea 1: The Big Idea – the Importance of having a big idea, including an example of a successful campaign called “ Beat The Banks”. How to focus on selling the outcome or benefit, not just the product. Remember, people buy holes, not drills.Idea 2: Stacking The Value – why it’s important to stack value during the recession to stand out from competitors. Scott shares how to use low-cost items to add value and out-market competitors. Plus, he shares a recent real-life example he did that involved selling a bottle of wine for $3000.Idea 3: The Best Bait Wins – why putting the right offer in front of your potential customer is super important. Insight into the best way to know your numbers and understand customer lifetime value to determine your best offer.Idea 4: The Fine Line Follow-Up System – the importance of following up with potential customers, even if initially rejected. Scott includes some examples from his direct mail marketing days and explains why persistence in following up can lead to conversions and sales.Idea 5: Use A SMC Swipe File – Scott shares why he has a swipe file of successful marketing campaigns and how he uses them to create more successful ones. Plus, he shares exactly where you can go to spy on your competitor’s ads and see what offers they are putting out in the market.Idea 6: Create a Money Form – If you want to make more sales do this; simply have a place where someone can give you money for your product. Scott shares why you don’t need the whole product and why creating an MVP (minimum viable product) is important to prove the concept. Plus, his simple but straightforward advice on going and talking to people to get sales.Idea 7: The Before, During & After Experience – How to look at your marketing as a before, during, and after customer experience. How to develop a seamless experience for your customers. Scott shares how to think about what happens before, during, and after the customers meet you. Plus, he gives 5 really good questions to ask yourself in order to prepare for this new world-class customer experience.Idea 8: Work The Front End of Your Business – Why you must constantly bring new people into your business world. How to give value in advance and share insights and education to your potential customers so they want to do business with you. Make no mistake, failure to spend money on the front end of your business will see you lose market share in this recession.Idea 9: Get Known By the Success of Your Clients and Customers – Scott shares how to correctly use testimonials to showcase your success. Why he believes video testimonials are a valuable marketing tool in 2023. The best way to use client results and statistics to showcase success. Plus, why it’s vital to encourage prospective clients to speak with current clients during a recession.Idea 10: Protect Your Mindset During Tough Economic Times – Scott shares why he believes why protecting your mindset is the most important thing any business owner can do during a recession. Why you must surround yourself with action-takers and doers. Connect with forward-thinking people who want to help you grow your business.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Levelling The Playing FieldIn this episode, Scott interviews Mike Blackburn, one of the founders of Combined Building Suppliers Co-operative (CBS), who joined us for an insightful conversation.Here what you will discover in this episode of the Marketing 4 Business Podcast:Mike's MBA background helped him analyze the property market, leading to CBS's formation, which boasts over 1,000 shareholders and is a major building materials buyer in New Zealand.CBS has delivered significant savings to shareholders and has room for growth in the construction industry.Joining a co-op is beneficial, especially in tough economic times, providing a strong support network.Challenges in the construction industry, like supply chain constraints and inflation, may lead to a decline in the coming year.Adaptation to market changes is crucial, especially for homeowners and builders dealing with repairs and rebuilding.Success in construction requires hard work, client relationships, and tailored marketing for different target markets.The construction industry values mindset, peer groups, and open communication.CBS's success stems from suitable business partners, hard work, market understanding, and continuous evolution.This conversation underscores the significance of robust relationships, adaptability, and collective bargaining via cooperatives like CBS.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Mike on LinkedIn here.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The 5 Fears of Marketing Your BusinessIn this episode, Scott discusses the five fears he's discovered throughout his 24+ years in the marketing industry and how his agency helps businesses overcome these fears to achieve growth.These include lack of time and resources, lack of budget, not getting results, fear of failure, and fear of being outdone by competitors.Scott also shares strategies to address these fears, such as understanding the goals and purpose of the business, having clear communication between the business and the agency, having transparency with results, and understanding the unspoken expectations between the business and the agency.Then Scott breaks down the importance of having a deep understanding of the business and the marketplace and providing flexible options for growth.Key Takeaways* Marketing requires a long-term commitment* Focus on strategy first, then tactics* Understand the value of your customers to determine your marketing budget* Consistency in message and frequency is essential for successMake no mistake, by addressing the five common fears in marketing, your businesses can overcome these challenges and achieve growth in any marketplace.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Building Confidence & Be ConsistentIn this episode, Scott interviews Miranda Knapton on her journey of business ownership and the impact it can have. Miranda shares her experience, from being involved in her parents' business at age ten to sharing her top 5 tips for getting the most out of BNI (Business Networking International). We discuss the importance of customer service and empathy and the need to take time for yourself when things don't go according to plan. We then dive into the importance of goal-setting, creating systems to move forward, and the need for a trusted advisor to help navigate from idea to handover day. We also explore the concept of personal branding and how it can help businesses and individuals build confidence, trust, and success. Finally, we discuss Business Networking International (BNI), a global networking organisation that helps businesses grow through word-of-mouth marketing and referrals.Miranda shares her top 5 tips for taking full advantage of joining a BNI group and how to ensure you position yourself as an expert people want to connect with, and so much more 😉Conne ct with Miranda on LinkedIn hereReady to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

7 Secrets to Business Success - Mastering Money, Mindset, and MoreIn this episode, Scott shares his insights on the seven key elements of business success.Scott emphasises the importance of having a clear purpose in business and shares his own purpose of influencing, educating, and inspiring growth together.He encourages his team members to create short-form videos and other content to provide value and shares his core values of being team-focused, results-driven, and celebrating victories.Scott highlights the importance of focusing on what customers want and being clear on why they should buy from your business.He also shares the importance of providing value in advance and looking for small insights that can make a big difference in your business.Managing money effectively is another key to success in business.Scott recommends setting up separate accounts for profit, tax, and operating expenses and putting a percentage of income into each account to ensure there is always enough money to pay taxes on time.Scott also emphasizes the importance of the power of the mastermind, a group of like-minded individuals who hold each other accountable for their goals and provide feedback and support.He also stresses the importance of mindset in business success, sharing his own morning routine of going to the gym, spending time with his family, and setting his intentions for the day.In conclusion, Scott highlights the key elements of business success, including having a clear purpose, focusing on customer wants, providing value in advance, managing money effectively, being prepared for growth and change, taking risks, and prioritizing mindset and personal growth.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Do or Dont MindsetIn this episode, Scott interviews financial experts Jonathan Liong & Mitch van der Weert on how they went from working in the bank to helping people buy property, cars and more.Here's a snapshot of what's in this Marketing 4 Business podcast episode:* The Game of Business &  Finance - how Jonathan & Mitch took their passion for  business and finance to the next level* Exiting the Corporate World - the simple reason why Jonathan left the corporate to start his own business. Sometimes the simple things make the most sense.  * Golf Day Beers - how golf day beers sowed the seed for building the 9 Yards Financial empire.* Going The Whole 9 Yards - the clever reasoning behind why Jonathan & Mitch called their business 9 Yards Financial.* 2018 Credit Policy vs 2023 - great insights on how lending and credit policies have changed over the last few years.* Scaling Out - the main number thing Jonathan & Mitch leant from growing their business that was opposite to what people told them.* Jargon Killers - why Jonathan & Mitch prefer to meet their clients face to face and the massive benefit this has for their clients.* First Home Buyers Listen Up - 5 things you need to know about buying your first home right now. If you are in the market to buy your first home, stop and listen to Mitch as he shares some absolute gold.* Decline to Approve, $10k in 3 Months - what Jonathan did to help one of his younger first home buyers clients decline at the bank to approve in 3 months.* Drive To Survive - what Jonathan has learnt about marketing from watching the highly acclaimed Netflix documentary “Drive To Survive”.  * Do It or Don't Do It Mindset - at age 17, Jonathan had a stroke; he discovered that to get better, he needed to adapt his mindset. If you struggle with making decisions, listen to this powerful mindset shift today.* Rewarded For Working Hard - the work-hard mindset that helped Mitch start his first TradeMe business at age 14. And so much more 😉Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you need help financing a car or buying your first house, contact Jonathan & Mitch here at 9 Yards Financial ServicesIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action 

7 Marketing Tips From 7 Years In BusinessIn this episode, Scott Wilson shares the 7 best marketing tips he has learned from running his digital marketing agency Digital Influence over the last 7 years.Here's a snapshot of what's in this Marketing 4 Business podcast episode:Number One: CM + FR = R Formula - Scott’s must-have marketing formula that flat-out works. No, if’s or but’s. Just use this formula to grow your business.Number Two: Own Your Keywords - why it’s important to grow your potential customer's mindshare so that you can grow your business's market share.Number Three: Before, During & After Marketing - nail these three stages of marketing, and you will start to increase your lead flow and get more referrals from your existing customers.Number Four: Strategic First Thinking vs Tactic First Thinking - Scott reveals one of the biggest marketing mistakes businesses are making right now.Number Five: Eyeball, Influence and Maths Strategies - get clear on these three strategies, and you will start to see your marketing win.Number Six: The Mindset Question - the question Scott asks to see if the business owner has the right mindset to win regarding marketing. Make no mistake; some business owners don’t have what it takes to stay in the game long enough to win.Number Seven: The 8th Wonder of the World - the secret sauce that will help you beat your competitors in marketing. Most businesses don’t do this simply because they are too lazy or don’t know how to do it. And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode, you’ll discover how Liv Hale went from starting a Law Degree to becoming a Marketing Manager and then stalking a potential employer to give her a job at his Digital Marketing Agency.Here’s a snapshot of what’s in this Marketing 4 Business podcast episode: Redefining What Success Means To You: * Hire Me Now – here, you’ll discover the action Liv took to get hired for her dream job. This excellent lesson is about being proactive and going after what you want.* Hired and Fired in Sales – how Liv was hired in a sales role and then quickly fired in the sales role as her new boss saw she had better potential in other areas of the business.* Knowledge & Confidence – what Liv discover after leaving a client meeting that leads her to want to become a leader in the digital marketing space.* The Advertising & Marketing Mindset – why Liv & Scott agree that you should never run advertising campaigns if you don’t have the right mindset.* Active Listening – what Scott does when he meets a business owner whose marketing is failing and needs to turn his business’s marketing around.* Ready, Fire, Aim – Liv shares her insights on a messenger marketing campaign from 2017 that continues to deliver $$$ results today.And so much more..Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Liv Hale on LinkedIn hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Marketing System - How To Sell AnythingIn this episode, Scott shares insights into The Marketing System, including the three systems that will help you sell anything.Here's a snapshot of what's in this Marketing 4 Business podcast episode: The Marketing System - How To Sell Anything* The Power of 3 - why you must have all three parts of this marketing system to make money with your marketing. Miss one out, and your marketing fails.* Eyeballs, Influence & Maths - Scott shares his insights from what he started learning at The World Internet Summit in 2004 in Gold Coast, Australia.* The Advertising Advantage - 7 Steps to sending your advertising responses through the roof. *  Headline, Hooks and Attention - what most businesses lack regarding social media advertising. Listen to this today and turn your advertising around today.* Content Killers - how to get more people to read your content right to the end.* The Slippery Slope - how to structure sentences, so people want to and enjoy reading your ads, your content and watching your videos.* Walking In Your Customer's Shoes - why it's essential to understand your customers wants, desires and fears better than they do if you want to make more sales.* What's Your Customers Day Like - how to enter the conversation of your customer's head. Understanding this one skill will make your business stronger. * Trust Marketing - Scott shares his insights on why it's so important to get known by the success of your clients.* Respecting Your Value - 4 actions to get people to respect your value. In a tough economy, this is a must-do. And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Video Marketing Killed The Radio The StarBrendan Holt is the creative talent behind Display and DJ extraordinaire at Boogie Beat. In fact, if you’ve ever been to a wedding where everyone on the dance floor cutting shapes to their best moves, chances are Brendan was the DJ.Here’s a snapshot of what you will discover in Video Marketing Killed The Radio The Star.* Radio Sales to Instagram Videographer – Brendan shares his journey from being passionate about photography to selling radio advertising to finally seeing how video on social media was the future.* Video Video Video – how creating a simple video for his DJing business led to friends and business colleagues wanting Brendan to help them create videos for them.* Inspired To Learn – what inspired Brendan to want to learn about photography and the one website he used for years to upskill his creative talent.* Confident To Work For Free – how Brendan developed his confidence in the early days of his business and why he worked for free for the first six months.* The Celebrity Effect – how to quickly build know, like & trust using video. Get this concept, and you will out-market your competitors in 2023.* Starting A Business – Brendan’s top three things he recommends to have in place when starting a business. I highly recommend actioning what Brendan says here. And so much more…Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take ActionP.S. Need a videographer or DJ, contact Brendan here Display

Steal This Marketing Treasure MapIn this episode, Scott shares a marketing map you can use to stay focused and grow your business over time.Here’s a snapshot of what you will discover in Steal This Marketing Treasure Map* The Marketing Treasure Map - one piece of advice that a mentor shared with Scott that led him into the world of direct response marketing.* 30,000ft Marketing Vision - how to break down your business's 3-year marketing vision and clarify what you want.* Purpose & Core Values - how adding these to your marketing map can help you and your team stay focused and excited about the years ahead.* 20,000ft Marketing Goals -  Scott shares how to use this section of the map to dial in the results you want to achieve in the next 12 months.* 10,000ft Marketing Projects - this is all about momentum and moving the needle forward monthly to generate marketing momentum. * The Marketing Runway - what you need to do weekly to move your marketing and business forward.*  The Long Term Marketing Mindset - the marketing mindset formula Scott shares that all his most successful clients have and use. Model & Copy this mindset formula ;-) for your own business.* The 3 F’s of A Tough Market - Scott shares the 3 F’s that most businesses come across when economic times get tough. Listen to this, so you don’t become the two of the three f’s.  And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Putting The Turbo in Customer ServiceHayden Knighton is the managing director of Mag & Turbo Christchurch, one of NZ’s most successful tyre and mag wheel shops.In this episode, Hayden shares his inspiring business story, from starting work at age 15 to his passion for helping people, building a loyal customer base and driving fast cars. Here’s a snapshot of what you will discover in Putting The Turbo in Customer Service* The Passion Factor – Hayden shares his passion for helping his customers and what makes him tick.* Changing Roles – 3 key takeaways Hayden learnt from moving from Tyre Fitter to Tyre Salesman.* Chucked In The Deep End – How Hayden went from sales to running the Mag & Turbo Montreal Shop and managing people.* Attracting Team Members – the types of people that love working at Mag & Turbo and how Hayden helps them succeed in the fast-paced world of mags and tyres. * Growing from 6 staff to 30 staff – one key component to growing a business that keeps the doors open and the sales flowing.* Advertise, Advertise, Advertise – Hayden’s philosophy on advertising. Most businesses don’t do this and slowly lose market share daily.* Reading The Market – Hayden explains why to be the market leader, you must know what the market wants and how they want it.* Creating Loyal Customers – how Hayden has built a loyal customer base of repeat customers and one thing he wants every customer to think about after they leave the shop.* Hayden’s 20+ Years of Business Advice – the three pieces of business advice Hayden shares to help anyone considering starting a business.And so much more 😉Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take ActionP.S. Need new car tyres? Visit Hayden at Mag & Turbo Christchurch

Marketing Fails At The Weakest LinkIn this episode, Scott shares his lessons on what happens when Marketing Fails At The Weakest Link. Here's a snapshot of what you will discover in Marketing Fails At The Weakest Link. * Sharpen Your Market Skills - why now is the perfect time to sharpen your marketing skills. * Direct Response Marketing Failure - why a bulletproof marketing campaign failed at the weakest link.  * 3 Really Good Direct Mail Example - steal and model these ideas today to grow your sales.  * Scott's 5 Reasons Why Marketing Fails Today - Scott shares his 24 years of experience and gives five reasons why he thinks marketing fails today.  * Long-Term vs Short-Term Marketing Mindset - success leaves clues, and right here, you can discover the ultimate mindset you MUST have to win in a recession.  * Influence Strategy - how by having this strategy in place, you will out-market 95% of your competitors.  * Action, Action, Action - 5 ACTIONS you can take right now to improve your business's marketing. And so much more.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Art of Turning a Dollar Halfway through his first high school year, Shaun Stockman was summoned to the Principles Office and quickly put into a work experience program that would change his life forever. In this inspiring story, you will discover how Shaun went from working on cars to developing and refurbishing multi-million buildings.Here's a snapshot of what you will discover in The Art of Turning a Dollar:* Panelbeater to Real Estate - Shaun's journey from working on cars to developing and refurbishing multi-million buildings.* Shaun's First House - the intriguing story of how Shaun raised a $4000 deposit for his first house and the types of people that helped Shaun stay motivated.* A Keen Eye For Detail - how Shaun developed his keen eye for detail and how it's helped him grow his property business.* The Wake Up Call - Shaun's life-changing moment in his mid-forties made him decide which career to choose.* 14 Properties Gone In Minutes - the damage Shaun and his business partners suffered after the Christchurch Earthquakes and how they recovered to rebuild their property portfolio.* Calling Christchurch Home - why Shaun & Dean invested in Christchurch rather than running off to other parts of New Zealand.* Advice For New Property Investors - the exact two types of properties Shaun recommends new property investors should buy today.* Charity Starts Here - a great story on how Shaun got his mates to invest in buildings to help at-risk kids and families.* Crossroads Youth With A Future - the charity Shaun helps and why he is passionate about helping young kids. And so much more 😉Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Shaun Stockman on LinkedIn here or via the Crossroads Youth With A Future website here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

9 Multi-Million Dollar Business LessonsIn this episode, Scott shares nine lessons he has learned from interviewing multi-million dollar business owners on the Marketing 4 Business podcast.Here’s a snapshot of what you will discover in 9 Multi-Million Dollar Business Lessons* Combine Harvester vs The Bailer - the two types of people you need in your business to really grow it.* Kevin Eder’s Take On How To Get Promoted - what you must do if you want to get a promotion in any business.* Kanes Killer Customer Service Rule - Kane Lawson's number one rule for customer service. Use this to grow your business's referrals and 5-star reviews.*  The Power of Advertising -  Mike James's take on why it’s important to be everywhere and why it’s important to put the hammer down when everyone else backs off.* Know Your Numbers - why it’s essential to know your numbers and how Brent Selwyn uses the data to out-market his competitors.*  Kill Them With Kindness Mission - the exact mindset and attitude Fraser McKenzie has that will help you need to succeed in 2023.* AI Is Everywhere - where GPT3 AI technology and the practical use of it for real business that Chris Tacon that every business owner should take time to understand.* Quality In… Quality Out  - Murray Hale's take on why it’s essential to understand business owners and their expectations, so you can help them win. * Motivate Your People - Tony Jenkin's takeaways on motivating your people, including the weekly meeting he runs and why it’s important to incentivise your people to win.* Scott’s No.1 Thing - Scott shares the answer to the question he was asked that started this podcast. Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

No Marketing Degrees RequiredThis is a great story on how Greg Williamson, who originally had no marketing degree, founded a tech marketing company that has been in business for 18 years.Here’s a snapshot of what you will discover in No Marketing Degrees Required.* Falling into Marketing - how Greg transitions from studying politics and history at University to running a tech marketing company.* Jade Software Learnings - the sales and marketing insight Greg learnt from working at one of New Zealand's most successful software companies.* Dumb Mistakes - the number one thing Greg learnt from dealing with businesses and companies worldwide.* Concentrate Marketing - why Greg and his business partner name their company "Concentrate" - listen to this at least twice. You'll thank me later!* 18-Year Business Partners  - how Greg met his business partner Owen and what it takes to build a successful 18-year partnership.* White Paper Marketing - how Greg and his team used White Papers to share knowledge and educate people on the value of doing business with his clients.* Hubspot Elite - why Greg & Owen committed to Hubspot and what they've learned on their way to becoming a Hubspot Elite Partner.* EOS methodology - the Entrepreneurial Operating System that Greg & his business partner used to get more traction and momentum.And much and much much more…Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Greg on LinkedIn hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In 2017, Marketing Expert Scott Wilson had a light bulb moment at Traffic & Conversion Summit in San Diego.In this episode, Scott shares his insights on using your core values in your business marketing to grow sales.Here's a snapshot of what you will discover in Marketing With Values* Valuable Books - 2 books Scott recommends for learning more about "Core Values."* Core Reasons - 5 insights into what having solid core values does for your business culture and how they help grow sales.* Marketing Core Values - how to use your business's core values to stand out in a crowded marketplace.* Influence Through Education - Scott's core value and why it's his secret weapon for growing a business.* 100% Ownership - what business owners want and how to use a core value to create a 100% ownership team culture.* Kaizen Training - Scott shares the benefit of giving your team members world-class. Sidenote: This isn't what he initially thought the benefit would be.* And so much more.If you want to sell more, you should listen to this thought-provoking podcast today.Enjoy this episode and as always, have fun and take action.Scott WilsonP.S. Connect with Scott on Linkedin

Bold Moves & Doing Whatever It Takes!Winnie Bagoes Pizza is a Christchurch restaurant institution that’s hand-made over one million pizzas for hungry customers.In this episode, you’ll discover the people behind the success and the bold moves they’ve made.Here’s a snapshot of what you’ll learn in Bold Moves & Doing Whatever It Takes!* The Gourmet Pizza Niche – how Winnies Pizza started in 1991 and how they fill a gap in the NZ pizza market.* Pizza Cult Followers – what happened to sales when an Instagram Influencer came to Winnie’s from Korea?* Washing Dishes to Cooking One Million Pizzas – how Sarah’s partner Jerome went from washing the dishes to investing in Winnies to cooking one million pizzas.* Hospitality Challenges – the different ways European countries treat hospitality as a profession vs a part-time job in NZ.* Working with Your Partner – the ups and downs of working with your partner and doing 14-hour weekend shifts and why you must have a good sense of humour.* Sarah’s Top 5 – this is awesome because Sarah shares her top 5 tips for starting a restaurant business. If you are considering starting a restaurant business, listen to this podcast.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take ActionP.S. Love Pizza? Book a table at Winnie’s Pizza today.

Use PASTA To Sell Faster In A RecessionIn 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in Australia.In this episode, Scott shares part of his light bulb moment and his sales-generating copywriting formula, PASTA.Here’s a snapshot of what you will discover in 'Use PASTA to Sell Faster In A Recession'.* Your Marketing Edge - the best way to get the edge in the marketplace when marketing your business in tough times.* Stand Out In Tough Times - Scott shares how any business can use this sales copywriting formula to generate sales in any market.* Direct Response Copywriting - why it's different and why it works really well for writing website copy, Facebook ads, Instagram Ads, brochures, emails and more!* Problem vs Solution Copywriting - the reason why most businesses' copy fails to hit the mark in tough times and how to fix it.* Enter The Conversation - how to enter the conversations that people have going on inside their heads. Own this skill and watch your sales climb!* PASTA In Action - Scott shares a step-by-step example of his PASTA framework in action. * Testimonial Gold - the perfect way to think about testimonials and to use them to become an authority.* Success Leaves Clues - Scott shares the ten marketing & direct-response copywriting legends that he has studied with over the last 18 years.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Put The Fizz Into It with Tony JenkinsThis is a truly inspirational story of how Tony Jenkins went from being made redundant, losing his redundancy in the 1987 stock market crash, to building a hugely successful 35-year real estate career.Here's a snapshot of what you will discover in Put The Fizz Into It:* Put The Fizz Into It - Tony's Leaders lead philosophy and how you can use it to motivate and grow a successful team.* Becoming A Real Estate Agent - the good, the bad, and the ugly of becoming a Real Estate agent in the late 80s.* Selling Teapots to Houses - how Tony transitioned from selling teapots at an auction house to selling over 150 homes a year.* It's All About the People - Tony's take on building relationships and getting the best out of people.* Toughing it Out - Why Tony ignored the advice from his lawyers and doubled down on the Christchurch property market.* Harcourts Domination - three key reasons why Harcourts dominated the market share in Christchurch.* Building Wealth - one thing Tony recommends you do every year to build your wealth.* State Of The Nation - Tony's short, sharp meeting that he runs every Tuesday to get his five offices ready for the week ahead.* The Marketing Edge - the specific thing Tony goes that gives his real estate agents the marketing edge in the marketplace.And some much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Tony on 027 432 2890 and or via the Harcourts Holmwood website here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Selling On SocialWant to sell more using Social Media? Listen to Marketing Expert Scott Wilson's 4-step framework for selling on social.Here's a snapshot of what you will discover in Selling On Social:* Content Writers Block Gone - How to solve your biggest problem when creating content for marketing your business.* Your Marketing Voice - What to say, how to say it, when to say it, so people engage with you and your business's content.* The Know, Like & Trust Factor - how to get people to know, like and trust your business faster, so they buy from you repeatedly.* Share Character - why sharing your character is essential for getting people to KNOW you.* #celebrateyourvictories - why Scott created a hashtag eight years ago and its impact on his business sales.* Creating Chemistry - a simple marketing strategy most business owners miss and cost them daily sales.* Credibility Matters - the number thing Scott says you should get known for in 2023 when it comes to your marketing.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The 45 Million Dollar Man with Murray HaleAt age 12, Murray Hale started his first job scrubbing the floor at the local butcher's shop.Little did he know that 40-something years later, he would sell 45 million dollars worth of advertising in an industry he hated at the start.Here's a snapshot of what you will discover in The 45 Million Dollar Man:* The Birthday Gift - The one birthday gift Murray would get every year that drove him to scrub floors at the local butchers at age 12.* 5 Life-Changing Lessons - 5 lessons Murray learnt from doing the opposite of his abusive father.* Get Around Good People - why it's essential to get around good people and to help them first can grow your business.* Golf Life Lessons - 4 major life lesson Murray learnt from playing golf that has helped him sell 45 million dollars of radio advertising.* Corporate Box To Bum Radio Sales Rep - why Murray became resentful after leaving the corporate world and all its glory to become a commission radio sales.* Selling The Intangible - what Murray learnt about selling intangibles and how he overcame his initial struggle.* One Decision, Two Choices - the turning point in Murray's radio advertising career. If you struggle to get ahead in any of your businesses, this advice is GOLD.* Selling 105 Cars in one weekend - how Murray helped The Paul Kelly Company sell 105 cars in one weekend using a $1 down deposit.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Murray on LinkedIn here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Marketing Strategy vs Marketing TacticsIn this short and fast-paced episode, Scott Wilson gives you a four-step framework for getting your marketing working in tough economic times.Here's a snapshot of what you will discover in Marketing Strategy vs Marketing Tactics:* What is Marketing? - what Scott learnt at a seminar in the early 2000s helped him understand marketing.* Marketing Strategy vs Marketing Tactics - in 2022, many businesses focus on tactics without understanding the strategy. If you like winning, listen to this.* Strategy First Thinking - what you MUST do first as a business owner if you want your marketing to produce results. * Where You Can Win - the 5 M's of Marketing and how they can kickstart your marketing while your competitors stall.* Interested vs Committed - the right mindset it takes to win long-term with your business's marketing.* Leverage The Numbers - the one question every business owner must ask themselves if they are serious about marketing their business.* Assign Accountability - want your marketing to produce results? If so, get super clear and do this one thing Scott suggested today.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Game Changer - Leveraging AI Technology with Chris TaconChris Tacon is the CEO & founder of Consignly, the next generation of 3PL software created by logistics professionals and experienced developers.In this podcast, Chris & Scott talk about business success, business failures, working with high-paid employees, and how businesses can leverage AI Technology.Here's a snapshot of what you will discover in The Game Changer:* Early Computer-Age Opportunities - what opportunities Chris saw in 1996 that allowed him to start his first business.* The Power of Mentors - how Mentors helped Chris get started in business and why he likes giving back to younger business owners today.* AI & The Untapped Opportunities - how AI technology is driving opportunities that were never looked at before because of the complexity of transport distribution.* Built It They Will Come - the biggest mistakes Chris and his team made early on that he sees many businesses making today when creating software.* They were learning from Customers - how Chris used an online survey to ask his customers to get better information about their buying habits and rostering pain points.* Full Circle Learnings - how Chris has used his learnings from GoRoster to springboard the growth of his new tech venture Consignly. Great learnings here!And so much more 😉Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Chris on LinkedIn hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Heresto Taking RisksIn Year 12 at School, Fraser Mackenzie decided it was time to get ahead, so he took a risk, left School, and started working as an apprentice electrician.Fast forward six years and he is now growing one of New Zealand's fast-growing Vodka brands Heresto Vodka.Here's a snapshot of what you will discover in Heresto Taking Risks:* People skills - how Fraser used his people skills to meet millionaires and billionaires.* The Covid Vacation - what Fraser did specifically during the lockdowns to better his mindset and skills.* Big Picture Opportunities - how Fraser trained himself to look for more significant opportunities and the mindset he had to make it happen.* The Ashburton Garage Project - how a little project started in a garage in Ashburton s is fast becoming NZ Fastest fastest-selling vodka brand.* Learn, learn, learn, then implement - how Fraser took what he learned about Vodka being the highest gross spirit in the world and started building a business.* Taking Risks - one thing Fraser learned from a friend in the USA who employs over 600 people.And so much more 😉Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Check out Heresto Vodka online hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The 5 M's of Direct Response Digital MarketingAfter 20+ years in marketing, Scott Wilson shares his 5 M's of Direct Response Digital Marketing.Here's what you'll discover in this short episode.The M's of Direct Response Digital Marketing1. The Right Marketing - how to engage with the right marketing for your business by tapping into something Scott calls "Active Listening". This type of active listening can generate new business fast.2. The Right Message - how to enter the conversation that people are already having in their heads and how to use that information to capture attention to drive sales.3. The Right Media - the 24,983 reasons why Scott believes everybody should be using this one media right now to get cut through with their audience.4. The Right Measure - Why you must track and know your numbers, plus why Scott uses Google Sheets to track and record data.5. The Right Mindset - discovered whether you have an interested or committed mindset when it comes to marketing.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Speed Marketing - How To Legally Win New BusinessIn 2012 Brent Selwyn was at a pivot point in his career as a successful lawyer and partner in a firm.In this podcast, you'll discover Brent's journey to learn more about marketing which has helped him significantly grow his Kannangara Thomson Law Firm.Here's a snapshot of what you'll discover in this podcast:* Speed Marketing Mindset - Brent's take on why it's more important to be marketing your business when it's busy vs only marketing when you are quiet.* Marketing Masterminds - how joining a marketing mastermind gave Brent the direction and connections he wanted to grow himself and his business.* The L & I Mindset - the simple but highly unusual mindset for lawyers that Brent developed early on when learning more about marketing.* WordPress Websites - the cheeky little website that Brent built himself consistently delivered 1 to 2 solid weekly leads.* Direct Mail Money - the out-of-the-box marketing thinking Brent implemented to produce hugely positive ROI on his marketing campaigns.* Know Your Numbers - how understanding a client's Life Time Value (LTV) from day one gave Brent the confidence to push his marketing hard.* Outsourcing Your Marketing - Brent's take on why he outsources his firm's marketing and the positive outcome it has had over the last seven years,* Building a Story Brand - an excellent book Brent read that helped him build his firm story and brand awareness.And so much more...Need some legal advice? Connect with Brent Selwyn from Kannangara Thomson here.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

The Best Marketing Formula To Increase SalesIn this episode, Scott Wilson shares the best marketing formula his most successful clients use to grow sales long-term.Here's a snapshot of what you discover:* The CM + FR + R Marketing Formula - what it is, what it means and how you can use it to grow sales.* Mindshare Hacking - how to increase market share by growing your mindshare.* Core Messages - how many you should have and three examples that Scott's team uses daily, so people know, like and trust us faster.* The Power of Advertising - how to use it to grow faster and the primary goal of advertising.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Show Us Your Crack with Mike James from NOVUS New ZealandA captivating business story started in 1978 with Mike's Mum & Dad jumping on a plane to the US.Only to return a week later with a business opportunity that would become a market leader in the windscreen repair business in NZ.Here's a snapshot of what you will discover:* How NOVUS NZ grew from a Ma & Pa business to over 63 franchises in NZ.* Stealth Growth - how Mike and his brother Tim grew the business in the winter after 4pm.* Demonstrating Credibility - the innovative way they grew by showing new customers how they could save time and money.* Opportunity Knocks - how they took the opportunity to franchise NOVUS NZ in 1991.* TV1 or TV2 - advertising on TV in the early days and stressful decision regarding what channel to advertise on!* The power of TV advertising - how some NOVUS branches grew 316% in 3 months after first advertising on TV.* Ma & Pa Tv Ads - the innovative way NOVUS created their first TV ads using the family car and a single film camera.* Show Us Your Crack - How the famous cult Show Us Your Crack Radio jingle came about and why they turned it into a TV Ad.* Branding 101 - NOVUS nailed the two most important things early in branding their business.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Mike on LinkedIn here and join the NOVUS Facebook page here for updates and tree-planting events.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Life in the Fast Lane with Kane Lawson is a must-listen for business owners looking for the edge in a challenging market. Over 19 years, Kane helped build Mag & Turbo Christchurch into the busiest wheel and tyre shops in New Zealand & Australia. As Kane says, Smart people learn from smart people. Be smart and listen in today.

From Startup To Industry Giant Starting in 1996, Kevin Eder built Tradestaff from a small rented office in Sydenham to a nationwide industry giant in the recruitment space.In this episode, you will discover valuable insights into growing your business in tough economic times.Here's a snapshot of From Startup to Industry Giant:* What Kevin did after being laughed at by his corporate employer and how it motivated him to grow Tradestaff.* How the chicken and the egg approach helped Kevin add value to his first five clients* Being Sales Focused - in 96, unemployment was 9.5%, and most employers were not looking to hire more people.* From Tempstaff to Tradestaff - the funny story of how Tradestaff got its name.*Kevin's No.1 Sales Rule - most people miss this and miss sales because of it.* Foundation Clients - who they are and why they are essential to your business growth.* The Combine Harvester approach to business and why every good action-taking business owner needs a Baler following behind and cleaning up.* What the GFC taught Kevin and how he used it to grow the business in really tough economic times.And so much more...Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! Connect with Kevin on LinkedIn hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take ActionP.S Discover how we helped Tradestaff Workwear make more sales. Read the case study here Tradestaff Workwear.