Marketing 4 Business
215 episodes — Page 1 of 5
Retail Isn't Dead: How One Boutique Ends Every Season With Almost Nothing Left
Clear the Runway: How to Turn Top Performers Into Great Leaders
Left School at 15, Bought 460 Houses: Kane Lawson's Business Playbook
Radio Was Supposed to Be Dead: Why It Is Still Winning in NZ
Aaron Mauger: What 46 All Black Tests Taught Him About Leading a Team Under Pressure
How to Actually Use AI in Your Business, with an AI Engineer
21 Business Lessons I Have Been Saving Up For This Conversation
Hiring Young Marketers: What They Cost, What They Want, and Why They Can Spot Your AI Ads
Structure Follows Strategy: The Rule Most Business Owners Get Backwards
Mentors Leave Clues: A Masterclass in Sales, Culture, and Building Businesses
Purpose Over Profit: The Lawyer Helping Kiwi Businesses Find Their Why
Selling $60 Million of Advertising by Turning Away Clients
200 Episodes Later: These are the real lessons we've learnt
A Little Less Talk, More Action: Building Tradestaff Over Three Decades
200 Episodes Later: These are the real lesson we've learnt
From Dairy to Franchise: 35 Years of Little India
Why Every Business Owner Should Start a Podcast (Even in the AI Era)
Why a Tough Economy Is the Best Time to Grow Your Business
From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team
Why Your Cash Flow Problem Is Actually a Marketing Problem
He Left School at 15. Now He Runs One of NZ's Most Recognised Brands.
The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand
Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now
Marketing in a Tough Market: 5 Things You Should Be Doing Right Now
Entrepreneurship Without a Degree: From School Dropout to Silicon Valley
How to Work Less and Perform Better: Cognitive Neuroscience for Business Owners
How to Start an E-Commerce Business from Scratch in 2026
You Don't Need a Degree. You Need These 10 Books.
You don't need a degree to build a great business. You just need to read the right books.This week on the Marketing 4 Business podcast, Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out.Between them they cover some of the most valuable lessons any business owner or professional can learn, including how to rethink the way you price and position, where your money is actually going, and when to stop asking how to do something and start asking who can help you do it.If you're a business owner or professional looking for your next read, this one is worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.Books covered in this episode:A Billionaire in Training – Brad SugarsReady, Fire, Aim – Michael MastersonThe 10X Rule – Grant CardoneSecrets of the Millionaire Mind – T. Harv EkerProfit First – Mike MichalowiczThe Barefoot Investor – Scott PapeBreakthrough Advertising – Eugene SchwartzMagnetic Marketing – Dan KennedyYes! 50 Secrets from the Science of Persuasion – Goldstein, Martin & CialdiniBuilding a StoryBrand – Donald MillerBonus reads:The Go-GiverTraction – Gino WickmanWho Not How – Dan Sullivan & Dr. Benjamin HardyIf you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action
Busy Isn’t the Problem: Why Most Leaders Have a Priority Problem
What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things?In this special live episode of the Marketing 4 Business Podcast, Scott sits down with high-performance coach and author James Laughlin during a recent Digital Influence Leadership Live Client Breakfast in Christchurch.James has worked with world champions, global leaders, elite athletes, and high-performing organisations. In this conversation, he shares practical lessons on leadership, culture, priorities, and performance, including insights from coaching teams in some of the most extreme environments on Earth.From helping teams prepare for nine months of isolation in Antarctica to working with elite athletes chasing world titles, James has seen firsthand what separates high performers from everyone else.If you’re a business owner, leader, or entrepreneur trying to build a better team while managing the demands of growth, this episode is packed with practical ideas you can apply immediately.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with James on LinkedIn hereGrab a copy of James' book 'Habits of High Performers' here Connect with Scott on LinkedIn hereHave Fun & Take Action
What I Know Now: 12 Business Lessons Worth More Than an MBA
What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard way what actually works?This episode is a special one. It's Scott's birthday, and Digital Influence turns 10 this month, so we thought, what better way to mark it than to share some of the lessons that have genuinely made a difference in our business.In this solo Marketing 4 Business episode, Scott unpacks 12 honest lessons about marketing, money, people, and growth, covering everything from why being useful beats being impressive, how small hinges swing big doors, and why strategy will always outlast tactics. There's also some real talk on money, relationships, building a team that cares, and why consistency of message is the only shortcut that actually works.If you're a business owner who's ever wondered whether you're doing the right things, or just wants a reminder of what actually moves the needle, this episode is for you.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action
The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking
What happens when a business owner spends decades building a successful company… but never builds a plan for life after it?In this episode of the Marketing 4 Business Podcast, Scott sits down with Andrew Nuttall, Financial Adviser and Co-Founder of Cambridge Partners, to unpack the financial realities many business owners avoid thinking about until it’s too late.Andrew has spent more than 35 years helping individuals, families, and business owners grow and protect their wealth. In this conversation, he shares the lessons he’s learned from decades in financial advice, including why relying solely on selling your business as your retirement plan can be risky.From succession planning and giving key people skin in the game, to building systems that make your business less dependent on you, Andrew explains how business owners can start creating real long-term wealth and freedom.If you’re building a business and want to make smarter decisions about your future, retirement, and financial security, this episode will challenge how you think about wealth and long-term planning.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Andrew on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
What Great Leaders Do Differently: The Leadership Traits That Actually Move the Needle
What actually separates great leaders from the rest?In this episode of the Marketing 4 Business Podcast, Scott sits down with Amy Jones, Co-Founder of Nexus Blue Innovation and Founder of Human Impact Leadership, to explore the leadership traits that truly move the needle in modern businesses.Amy has worked as a Tony Robbins Results Coach, helping high-performing entrepreneurs sharpen their thinking, overcome roadblocks, and build businesses that scale. In this conversation, she shares the practical leadership insights she’s learned from coaching ambitious leaders around the world.From managing your energy and stepping outside your comfort zone, to anticipating disruption and leading through change, this episode is packed with insights that will help business owners and leaders perform at a higher level.If you’re building a business, leading a team, or navigating change in a fast-moving world, this conversation will challenge how you think about leadership.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Amy on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
The Best Marketing Strategy Is Caring: How to Stand Out in an AI World
Caring is the most underrated marketing strategy in 2026.Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound human, and actually understand the customer.In this episode of the Marketing 4 Business podcast, Scott sits down with Clive Antony, founding partner of Antony & Mates, to unpack what it takes to stand out when everyone has access to the same tools.You’ll learn:Why “care” is still the ultimate competitive advantage (and what it looks like in practice).How to think about content the right way: funnel, format, and authenticity.Why speed matters, and how to stay relevant without getting swallowed by the content hamster wheel.The difference between chasing reach and creating content that actually lands with the right people.How to build trust fast (especially for new brands) using local collaborations and community signals.Where AI fits in a smart marketing workflow — and why creativity and accountability still sit with humans.What business owners should know about hiring in 2026 (and why the old rules don’t apply).If you’re a business owner or marketing lead trying to cut through the noise, build real trust, and create marketing that people actually respond to, this episode will give you a clearer strategy (and a better mindset) to work from.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Clive on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
If You’re Not Measuring This, You’re Guessing...
Where did your last 10 leads come from?Not your best guess. Not “probably Meta.” Do you actually know?In this episode of the Marketing 4 Business podcast, Scott and Renée break down what it really means to know if your marketing is working, and why so many businesses are operating on activity instead of strategy.From tracking leads properly to understanding your cost to acquire a customer, they unpack the systems, numbers, and mindset shifts that give you confidence to scale.You’ll learn:The simple question every business owner should be able to answerWhy “probably” is an expensive word in marketingHow to track leads through your CRM and into revenueWhat’s changed with Meta and why creative now matters more than targetingThe difference between busy marketing and profitable marketingIf you want clarity, confidence, and marketing that actually drives revenue, this episode is for you.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)
What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares practical insights on how brand drives growth, pricing power, and long-term trust.You’ll learn:Why brand is “the way people feel when they interact with your business”The 5% vs 95% rule, and why short-term sales thinking keeps businesses stuckThe simple positioning questions most owners never ask (like why customers leave)Why “better service” isn’t a strategy unless customers can see and feel itHow culture and team behaviour directly shape your brand in the marketIf you’re serious about building a business that stands out, earns trust, and grows sustainably, this episode will challenge how you think about marketing and give you practical direction on where to focus next.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Islay on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
Losing a Business, a Partner, and a Daughter – How Sheena Hemens Rebuilt a Life of Meaning
What do you do when life takes everything?In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch.She shares what got her through, and how she found a way to move forward:Why hitting rock bottom changed her view of successHow writing helped her process grief (and why her first novel won’t ever be published)The small, practical things that helped her rebuild day by dayWhat she’s doing now, from a new business to a powerful charity project helping young people through sportThis one’s honest, real, and full of takeaways if you’ve ever felt like you were starting over.If you’re going through something tough, or just need a reminder of what really matters, this episode is for you.The Three Secrets of Resilient People TED TalkDownload the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Sheena on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
Build a Business That Runs Without You: Hiring, Culture & Leadership That Works
What if your business could thrive without you there every day?In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.You’ll hear:Why most hiring processes are broken, and what to do insteadHow Brad takes 6 weeks off with full confidence in his teamThe interview question he uses to find serious talentA simple framework to grow leaders inside your businessHow your Google reviews will shape your AI visibilityAnd why marketing never fixes your problems, it just reveals themIf you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Brad on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
Why Everyone Needs a Coach (Especially Right Now)
Who’s in your corner when business gets tough?In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.You’ll learn:Why every business owner (and young person) needs someone who believes in themHow Margie built a purpose-driven business that now holds six government contractsWhat sport taught her about leadership, resilience, and cultureHow to turn your team into a pack – and why themes matter more than you thinkWhy “finding a way” beats following a planIf you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Margie on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich
Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life.You’ll learn:What happens when you “flip your lid” and how to reset fastThe 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-DeterminationWhy micro-habits matter more than big goalsHow to build a psychologically safe workplace that actually performsIf you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Dr Sarah Anticich on LinkedIn here Connect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
What Smart Businesses Are Doing Differently in 2026
What will actually move the needle for your business in 2026?In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.You’ll learn:Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works)Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Secret to Performing Under Pressure (on the Field and in Business)
What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.You’ll learn:Why stress quietly kills performance and how to fix itHow to build a culture people want to be part ofThe habits Tim swears by to stay mentally and physically fitWhy recovery is the next frontier for health-focused businessesIf you’re leading a business and want to perform at your best, this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Tim on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Marketing in 2026: What’s Changing, What’s Working, What to Ignore
What will actually move the needle for your business in 2026?In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.You’ll learn:Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works)Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
What 2025 Taught Me – And What Every Business Owner Should Do Now
Before you set your 2026 goals, ask yourself these seven questions.In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity.In this episode, you’ll discover:The surprising power of asking “What am I proud of?”Why most business owners miss key lessons from their toughest challengesThe energising effect of identifying your flow momentsWhat feedback to take forward – and what to leave behindOne personal goal strategy that drives real, lasting changeIf you’re serious about making 2026 your best year yet, this is the best gift you can give yourself.This episode is for every business owner who wants to grow intentionally, not accidentally. Take the time to pause, reflect, and reset.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Work Less, Stress Less, Profit More: Lessons From a Coach Who’s Seen It All
In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control.Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too.You’ll hear:The real reason most NZ business owners stay stuck (and how to fix it)How to create a “financial cockpit” that helps you make better decisions, fasterThe truth about burnout and how Andrew lost 25kg and rebuilt his energyPractical ways to systemise your business, boost profit, and win back your timeWhy your business success means nothing if your health falls apartIf you’re a business owner who’s feeling stretched, stuck or just ready for more – this episode is your blueprint for working smarter, living better, and finally getting ahead.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Andrew on LinkedIn here Connect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Why Your Team Doesn’t Feel Seen – And What Great Leaders Do Differently
In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical, real-world leadership advice you’ll want to steal.You’ll learn:How to build a team culture where people speak up and step upThe key to making staff feel seen, heard, and valuedWhat most leaders get wrong about managing creativesHow to run standout events your industry actually wants to attendWhy feedback is a goldmine (and how to use it better)If you're leading a team and want them to perform at their best (not just tick boxes) this episode is for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Rachel on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
What Every NZ Business Owner Should Do Before the Year Ends
Attention business owners: ask yourself these 5 questions before you start planning for 2026.In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and budget, and what separates the ones growing from the ones stalling.You’ll learn why proper tracking is non-negotiable, how to get clearer on what’s actually driving results, and where most businesses are missing easy wins. Plus, they unpack how to use the “Thrive in 25” mindset to refocus, optimise, and scale what’s already working.If you want 2026 to be your most intentional and effective year yet, this episode is a strong place to start.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Bronte on LinkedIn here Eager to enhance your marketing strategy? Learn more about booking a Strategy Session with the Digital Influence team here.Have Fun & Take Action
Built in a Recession: How Smart Businesses Thrive When Others Fold
Want better results in a slow market? Focus less on price, and more on people.In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their personal brands, Ziggy’s approach proves that investing in people pays off. You’ll also hear how he uses marketing to stay visible, why mindset matters more than ever, and what smart builders are doing differently in 2024.If you want your business to grow (even in a slow market) this episode is packed with insights you can use.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Ziggy on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Get LinkedIn - 5 Ways to Show Up & Stand Out with Chloe Sabbadin
LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business owners can stand out on LinkedIn, why content doesn’t need to be perfect, and how to attract attention without selling your soul.If you’ve been thinking about using LinkedIn but don’t know where to start, start here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Chloe on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Market’s Changing – Here’s How to Win While Everyone Else Waits in 2026
Most business owners know the market has changed, but very few are doing anything about it…In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that builds real trust. You’ll learn why marketing without strategy is costing you money, how to create a culture of implementation, and what to do when loyalty is no longer guaranteed.They also dive into the critical mindset shift every business owner needs to make if they want to thrive (not just survive) in this next cycle.If you're feeling the market pressure and want clarity on how to lead, sell, and grow in today’s environment, this episode is a must. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Darren on LinkedIn here Connect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The DIY Marketing Trap: What James Learned After Wasting Time, Money & Momentum
Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and curiosity have been key to building a brand Canterbury can be proud of.You’ll learn why trust is the new currency, how systems create confidence (for clients and staff), and what every service business owner needs to understand before they waste money on “lead gen” ads that go nowhere.If you’re growing a service business and wondering why marketing feels so damn hard, this episode will show you you’re not alone – and what to do next.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with James on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action