Manufacturing Insiders

Brian Vrablic: President of Rulmeca - an innovator in the motorized pulley and conveyer space, employing over 1200 employees globally - shares insights on his approach to thoughtful leadership, and how to motivate and engage young manufacturing employees in 2024. In the final segment of the video he shares Rulmeca's innovative approach to marketing a new product, which requires education before buying. This interview on Manufacturing Insiders is a must view for manufacturing executives who want insights on effective HR policies, and those OEMs needing to innovate their messaging to their target markets. #manufacturing #familybusiness #business #manufacturing #manufacturingleadership #leadership Chapters 00:00 Sales Manager to President 05:06 Navigating HR Challenges 9:17 Personalizing Employee Incentives 19:48 Sustaining a Workforce in Tough Times 33:48 A Leader's Responsibility to Young Employees 40:47 Marketing & Diversification 47:47 Rulmeca's Value Proposition 50:47 A Fascinating Approach to New Product MarketingTo connect with Brian Vrablic. from Rulmeca Corp click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

The conversation with William Hilbert covers the multi-generational history of the Hilbert family in manufacturing, the challenges and rewards of working in a family business, the importance of hands-on experience in the manufacturing industry, and the economic impact of reshoring and diversification. The conversation also delves into the need for rebranding manufacturing to make it more appealing to the younger generation and the challenges of finding skilled labor in the industry. The conversation covers the topics of work ethic, the changing perception of college, the value of manual labor, the importance of instilling values in the younger generation, and the need to promote manufacturing to the youth. It also delves into the challenges of teaching work ethic and the importance of early exposure to different career paths.#manufacturing #familybusiness #business #manufacturing #manufacturingleadership #leadershipTakeaways The multi-generational history of the Hilbert family in manufacturing spans over a century, with a strong emphasis on hands-on experience and hard work. The challenges and rewards of working in a family business, as well as the importance of diversification and reshoring in the manufacturing industry, are key themes in the conversation. The need for rebranding manufacturing to make it more appealing to the younger generation and the challenges of finding skilled labor in the industry are significant topics of discussion. The changing perception of college and the value of manual labor The importance of instilling values in the younger generation Challenges of teaching work ethic and the need for early career exposureChapters00:00 Family Journey of Building a Manufacturing Powerhouse04:22 From Sweeping Floors to CEO10:00 Grooming Manufacturing Leaders16:17 Avoiding the 3rd Generation Curse21:17 Replacing the Experienced Workforce29:21 How Can MFGs Diversify Customer Base32:08 How Do We Rebrand Manufacturing59:56 Manufacturers Need to Work TogetherTo watch the episode, click here:To connect with Bill Hilbert from PHB click HERETo connect with Nate Wheeler click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

Summary Doug Wilson, the founder and CTO of Fiber QA, shares his journey of starting the company and developing a product for fiber in-phase inspection. The company initially offered a software product and later added hardware to fully automate the process. They have since developed multiple models of their inspection system, catering to both commercial and military clients. Doug emphasizes the importance of listening to customer needs and finding the right balance between being a bulldog and knowing when to let go. He also discusses the challenges of integrating software and hardware and the role of 3D printing in the product development process. In this conversation, Doug Wilson discusses the challenges and opportunities of scaling up production, the importance of marketing and video content in reaching a larger audience, and his involvement in developing standards for fiber optic inspection. He emphasizes the need for companies to be ready for production and the potential benefits of contract manufacturing. Doug also highlights the importance of reducing supply chain friction and the cost savings that can be achieved through automation. He shares his passion for the industry and his involvement in standards bodies as a way to give back and establish a reputation.Keywords Fiber QA, fiber in-phase inspection, software product, hardware automation, customer needs, integration, 3D printing, scaling up production, marketing, video content, contract manufacturing, supply chain friction, cost savings, automation, fiber optic inspection, standards developmentTakeaways Fiber QA started as a software product and later added hardware to fully automate the fiber in-phase inspection process. Listening to customer needs and finding the right balance between persistence and flexibility is crucial in product development. Integrating software and hardware can be challenging, and it requires collaboration between different disciplines. 3D printing is a valuable tool in the product development process, allowing for rapid prototyping and refinement of designs. Scaling manufacturing processes for high-volume production requires careful preparation and readiness to meet increased demand. Companies need to be ready for production in order to seize opportunities and avoid missing out Video content is a powerful tool for educating the market and reaching a larger audience Contract manufacturing can be a scalable solution for scaling up production Reducing supply chain friction through automation and inspection can lead to significant cost savings Involvement in standards development can help establish a reputation and contribute to the industryWe hope you enjoyed this episode of Manufacturing Insiders Podcast! Please like and subscribe and share with your network if you think someone else might find this conversation valuable! To connect with Doug Wilson from FiberQA click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

"The fastest and easiest way for a machine shop to generate new business and to get leads is through a technique called search engine optimization." "One of the easiest things you can do to rank higher is to simply shrink down the geographic area that you're going after." "Backlinks are an extremely important aspect to ranking higher in search results." Summary The conversation discusses the importance of search engine optimization (SEO) for machine shops to generate new business. It compares SEO with other techniques such as cold calling, word of mouth, and trade shows. The drawbacks of pay-per-click advertising are also highlighted. The conversation then delves into the key elements of SEO, including on-page SEO (content on the website) and off-page SEO (backlinks from other websites). The steps to improve SEO are outlined, including optimizing the website and creating valuable content. The long-term benefits of SEO are emphasized. Keywords search engine optimization, SEO, machine shops, generate new business, cold calling, word of mouth, trade shows, pay-per-click advertising, on-page SEO, off-page SEO, backlinks, website optimization, valuable content Takeaways Search engine optimization (SEO) is an effective way for machine shops to generate new business. Compared to other techniques like cold calling and trade shows, SEO offers a more cost-effective and long-term solution. On-page SEO involves optimizing the content on the website to rank higher in search results. Off-page SEO focuses on building backlinks from other credible websites to increase the authority of the machine shop's website. Creating valuable content and joining industry associations can help improve SEO and generate more leads. SEO provides long-term residual value, with content continuing to generate leads for years. Chapters 00:00 Introduction to Search Engine Optimization for Machine Shops 03:13 Comparing SEO with Traditional Lead Generation Techniques 11:34 Understanding On-Page and Off-Page SEO 14:55 Steps to Improve SEO and Generate More Leads 16:20 The Long-Term Benefits of Search Engine Optimization If you learned something from this video and want to see more, please subscribe to my channel and like/share it! Visit wecreate.com to schedule a consultation