Manufacturing Insiders

Joel Meyer is a PhD in organic chemistry and leads business development at Group14 Technologies, a company developing silicon-based battery materials. His company has created a silicon-carbon composite material that stores five times more energy than traditional graphite anodes used in lithium-ion batteries.Joel explains his strategy of being "optimistically realistic" when working with OEMs and how they've achieved partnerships with 95% of the global battery manufacturing market. Watch as he shares how they navigate the complex process of getting innovative materials adopted by major automotive and electronics manufacturers. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. Want to join the supply chain? Learn more about the partnerships that Joel and Group14 Technologies are looking to forge at the end of the video!https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Jess Gupta is the founder of Nightside, a company that manufactures specialized bedside lamps designed for nighttime reading. His company developed an innovative optical projection system that combines ambient lighting with a focused spotlight in a single device. Watch as Jess shares how he transitioned from lawyer to entrepreneur and navigated the five-year journey from concept to manufactured product. He discusses overcoming design challenges, building manufacturing partnerships, and creating a product that solves the common problem of reading in bed without disturbing a partner. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. Want to join the supply chain? Learn more about the partnerships that Jess and Nightside are looking to forge at the end of the video!https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Art Oliva is the Director Of Operations at Prism Logistics, and is here today to explore the critical role of logistics in manufacturing. He discusses the importance of accurate cost estimates, the value-added services that logistics companies can provide, and the unique challenges faced in the food industry. Art shares insights on leveraging technology, navigating labor challenges, and the significance of effective leadership and communication in retaining employees. Learn from Art's experience in logistics as he paves the way for the future leaders of logistics. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Travis Cox is the Chief Technology Evangelist at Inductive Automation, a software company that develops industrial automation platforms. His company created Ignition, a unified development toolkit that enables manufacturers to build HMI, SCADA, and MES systems with unlimited licensing and open standards. Watch as Travis shares how to leverage open standards, create a digital-first culture, and use data to improve operational efficiency and profitability.Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

John Flynn is the Division Sales Director of Zonin1821, an Italian wine importer that brings wines from 10 estates across Italy to 140 countries worldwide. His company applies manufacturing principles to wine production in ways that challenge conventional thinking about the industry. The approach reveals surprising insights about precision, logistics, and consumer psychology that extend far beyond winemaking. Learn how John's unique perspective on manufacturing applies across industries through storytelling and strategic distribution.Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

Keith Morton is the founder and CTO of Display Logic USA, an American manufacturer of custom display solutions for industrial and commercial applications. Mike Schreiber is the VP of Sales for Display Logic USA. The company specializes in creating tailored human-machine interfaces that consolidate multiple components into single integrated boards. This approach reduces potential failure points from dozens down to just a few while eliminating costly features that customers don't actually need. Keith and his VP of Sales Mike discusses supply chain diversification strategies, manufacturer rep partnerships, and competing with overseas manufacturers through customization.Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

Ed Dodd, Business Development executive at COFACTR, built his career solving technology challenges for critical applications in aerospace and defense. COFACTR automates procurement processes for manufacturers, using AI to streamline parts sourcing from design through manufacturing. Ed's engagement with clients revealed that manual sourcing processes were creating costly delays and inefficiencies in production timelines. Learn how his company created a platform that saves 30-50% of purchasing time while reducing component costs by 20% through intelligent supply chain automation.Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

Jeff Barth, owner of JWB Manufacturing, began his career in financial services for Fortune 100 companies. In 2008, he acquired his company to manufacture and distribute aftermarket wire cutting and stripping blades for the electronics industry. Jeff's transition into manufacturing uncovered significant challenges in reaching a niche market without prior experience. Learn how he created a highly successful international business by narrowing his focus and embracing digital marketing.Want to join the supply chain? Learn more about the partnerships that Jeff and JWB Manufacturing are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

Josh Liegel, President and CEO of EIC Solutions, began his career at the company in an entry-level role. He rose over 21 years to lead this manufacturer of specialized solid-state cooling systems for rugged environments. Josh's unconventional path to leadership highlighted the impact of continuous learning and proactive contribution. Discover his strategies for career advancement and fostering a strong company culture from the ground up.Want to join the supply chain? Learn more about the partnerships that Josh and EIC Solutions are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

David Arreaga is the Co-Founder and CEO of Ares Materials Inc, an AI-driven materials company revolutionizing polymer development for the display industry. His startup uses machine learning to design advanced materials that solve the crease problem in foldable phone screens. The company has developed breakthrough polymers using artificial intelligence to overcome decades-old material science limitations. Learn how David's team is transforming the future of flexible display technology.Want to join the supply chain? Learn more about the partnerships that Cris and Maxivolt are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Chris Wingate is the Vice President of Maxivolt, an American manufacturer of surge protectors for industrial applications. His company takes a contrarian approach to manufacturing by maintaining a full year of inventory instead of following lean principles. This strategy helps them navigate supply chain disruptions while protecting their customers' expensive equipment from costly electrical failures. Chris shares how they built strong customer relationships through superior service and implemented systems that improved both profitability and employee retention.Want to join the supply chain? Learn more about the partnerships that Cris and Maxivolt are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Kevin Huo, Vice President of EM Solutions, is a second-generation manufacturer whose family company specializes in printed circuit board assemblies. In 2008, his parents founded the company to provide full turnkey PCBA manufacturing services for Silicon Valley's technology sector. Kevin's experience with customers revealed significant challenges around quick turnaround times and personalized service that larger manufacturers couldn't address. Learn how he built a successful business that solved these problems and accelerated product development for tech companies.Want to join the supply chain? See the partnerships that Kevin and EM Solutions are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Peter Thorpe, Founder and CEO of Fire Avert, spent 18 years as a firefighter where he repeatedly encountered kitchen fires caused by unattended cooking. He developed an innovative device that automatically turns off stoves when it detects smoke alarm sounds, eliminating the heat source before fires can spread. His firefighter background provided unique insight into a widespread safety problem that affects thousands of homes across the country. Learn how he transformed his emergency response experience into a thriving business that now sells 10,000 units monthly and has expanded into international markets.Want to join the supply chain? See the partnerships that Peter and FireAvert are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Todd Honeyville is an automation expert with over 20 years of experience in manufacturing robotics. He founded Lion Inc. to help manufacturers automate repetitive production tasks using flexible robotic systems. Todd discovered that companies were losing productivity due to labor shortages and workers performing dangerous, repetitive jobs. Learn how his automation solutions help manufacturers increase efficiency while preparing for the return of production to America. Want to join the supply chain? See the partnerships that Todd and Lion, Inc. are looking to forge at the end of the video! Website: https://www.lioninc.us/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Jason Reddick is Production Manager at Combat Motors overseeing engineering, manufacturing, and hands-on motorcycle assembly. Combat Motors manufactures exclusive luxury motorcycles in small batches of 20-100 units targeting wealthy collectors worldwide. Jason discovered that small manufacturers face unique challenges with supplier minimums, tariff impacts, and achieving quality consistency without economies of scale. Learn how Combat Motors developed innovative manufacturing solutions to overcome these obstacles while maintaining product exclusivity.Want to join the supply chain? See the partnerships that Jason and Combat Motors are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

Aaron Dobbins, President of Ellenby Technologies, applies his extensive engineering background from the electronics sector to his family's manufacturing enterprise. His company specializes in developing advanced vending machine electronics and secure cash management systems. He explains how they tackle sophisticated physical security threats to their products and the intense competition from overseas manufacturing. Learn how Ellenby Technologies leverages in-house innovation to overcome these critical challenges and deliver high-value solutions. Want to join the supply chain? See the partnerships that Aaron and Ellenby Technologies are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Ian Ramsdell, CEO of Kupros Inc., brings revolutionary 3D printing material to market. This breakthrough material lets anyone 3D print electronic components using standard desktop printers. The technology eliminates the need for expensive specialized machines that cost up to $1.25 million. Discover how this innovation is attracting major players like Boeing and Northrop Grumman and why it could revolutionize manufacturing forever.Want to join the supply chain? See the partnerships that Ian and Kuros are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

David Letourneau, President of Enyrgy, discovered that most people struggle to maintain adequate vitamin D levels despite taking supplements or spending time outdoors. His company developed a breakthrough UVB light device that delivers precise wavelengths to safely boost vitamin D production in just 2-4 minutes per day. Watch as David explains how he brought this product to market and discusses the manufacturing challenges of creating such a precise device. Want to join the supply chain? See the partnerships that David and Enyrgy are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Barry Isaac is an avid diver and energy innovator who has spent 27 years developing a revolutionary underwater energy storage system. His Budebu technology uses compressed air and negative buoyancy to sink containers to the ocean floor, where they sit until energy is needed. Electricity is produced when they release the compressed air and rise slowly through the water column. This creates a reliable method for storing excess energy underwater and releasing it on demand. The system provides a safer and more eco-friendly alternative to lithium batteries. Discover how this breakthrough could transform energy storage and unlock sustainable power opportunities.Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

Dave Campbell and Josh Barrow are manufacturing leaders at Fontana Gruppo, a global OEM serving government contracting, aerospace, and tier-one automotive customers. Josh started as a hand sorter in 2011 and advanced through the ranks to manage 130 employees across multiple facilities, while Dave brings 23 years of operational expertise to the organization. Their combined leadership experience reveals critical workforce challenges including labor shortages, skills gaps, and the need for innovative retention strategies in modern manufacturing. Discover how they built successful team cultures, implemented effective recruitment programs, and navigate the complexities of managing large-scale manufacturing operations in today's competitive landscape.Want to join the supply chain? See the partnerships that Dave, Josh, and Fontana Gruppo are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/

Madhav Ayyagari, co-founder of Inductive Robotics, offers an innovative electric vehicle charging solution. His company develops autonomous mobile robots to provide flexible EV charging without costly infrastructure. This approach tackles the high installation expenses and poor utilization plaguing traditional fixed EV charging stations. Learn how Madhav is pioneering a cost-effective scalable alternative and his journey to a market-ready automated system. Want to join the supply chain? See the partnerships that Madhav and Inductive Robotics are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

Andy Cobin, President of Quantum Microwave, began his career as a design and product engineer for microwave devices. In 2016, he founded his company to distribute and manufacture specialized cryogenic components for experts in the superconducting quantum computing sector. Andy's engagement with research facilities and companies uncovered multiple inefficiencies hindering vital progress. Learn how he created a highly successful company that solved these challenges and accelerated crucial quantum computing research.

Jason Cummins of the Makers Garage - making custom components for the Fox Body Mustang - shares unexpected insight into designing aftermarket automotive components at scale. He discusses marketing strategies and the lifecycles of makes and models. This is a must listen for manufacturers in the aftermarket space, startup contract manufacturers, and for entrepreneurs needing some inspiration. Jason's compelling story stretches from his time as a mechanic to a key role in Ford Motor Co. design department, to starting Makers Garage, and his next chapter as a contract manufacturer in vacuum forming.

Canadian election upset; Chinese competition, Impact of Tariffs on Canadian Manufacturers. Darryl Gratrix an advocate for trade apprenticeships and a 20+ year tool and die professional works as the the production manager for MPC Components. His insight into trade relations between the U.S. and Canada and in generating interest with the next generation of manufacturing gives U.S. manufacturers some insight into the solutions for our labor shortage. We discuss the booming automotive manufacturing industry in Canada, the impact of Trump tariffs on Canadian manufacturers, and how we're going to staff operations for newly on-shored jobs.

In this episode of Manufacturing Insiders, Nate interviews Bryan Smith from JLT Sales, who shares insights into the woodworking manufacturing industry, the legacy of James L. Taylor Manufacturing, and effective sales strategies. Bryan discusses the importance of customer service, the impact of market trends on sales, and the role of trade shows in generating leads. He emphasizes the need for product knowledge and the value of engaging with customers through videos and demonstrations.

Description: Navigating tariffs, developing cosmetic products from the ground up, sales strategies and more. This episode with Kayla Childress the Director of Sales for a global cosmetic product manufacturer has it all! Kayla shares what types of partnerships they are looking for in the U.S. and discusses the keys to a successful partnership with brands. Who should listen:- Owners & CEOs thinking about hiring their first sales professional- Contract manufacturers who want to learn what's working in business development- Anyone interested in developing a beauty or cosmetic product- Anyone interested in the nuanced impacts of tariffs on U.S. manufacturers- Those interested in learning about work/life balance and maintaining a positive outlookHost Nate Wheeler ends discussion with some recommendations for Naturich to grow even more quickly. For more information about lead generation and digital marketing for manufacturers visit weCreate.com

Jeff Alexander of Alexander Manufacturing/The Woodhaven - a 4th generation manufacturer shares the success secrets any contract manufacturer should hear if they are interested in scaling into developing and manufacturing their own product. Host Nate Wheeler adds value to the conversation by sharing insights into strategies that could help The Woodhaven address even more market than the $10 Million it already does. The Woodhaven is a firewood rack system design to keep wood dry and off the ground. Originally a CNC machine shop and fabrication shop, Alexander MFG diversified into a product developer before moving completely into the B2C market. You'll hear strategies on choosing the right product idea, developing that idea, testing the market, and how to digitally market your product. Please like and subscribe to our channel to help us help manufacturers become more successful!

Phil Kerner has been interviewed by CNN, the BBC, and other international media outlets on the state of manufacturing in the U.S. in the light of tariffs, aging workforce, and declining domestic production. He's been in the tool and die trade for over 40 years and is passionate about transferring knowledge from his generation to the next. In this podcast we dig deep into the strategies the U.S. needs to employ to bring the work here, and how we'll find the talent necessary to produce the goods. We talk about a plan for the state of Pennsylvania to grow their manufacturing sector, and what they'll need to do to get the next generation trained.

The most successful contract manufacturers in many cases have developed their own product and sell it online as a side business. Aaron Kiko a second generation manufacturer with SJK Machine tells the story of how they came up with an idea for a product, developed it, marketed it through a partnership with weCreate and turned it into a multi-million dollar business. If you own a contract manufacturing company and you've thought about developing your own product, you'll gain vital insight from this conversation. Their product Safe-T-Support eliminates the risk of overhead door accidents in commercial applications. This is a risk that every business with an overhead door is exposed to, which is why their product is selling like hotcakes in industries like automotive, pharmaceutical and more. Visit Safe-T-Support.com for more information.

You'll be glued to the your seat listening! We dive into the issues with Tariffs, big tech, China, and then take a close look at state budgets and how to create a thriving state economy. Learn how the leaks in the dam are about to burst with an extreme trade deficit and a failing education system. This is the message small business owners need our legislators to hear. If you're interested in learning more about the case studies we discussed, check out: https://www.paul.senate.gov/?s=festivus And if you're interested in being a guest on the podcast, visit: https://www.wecreate.com/manufacturin... Guests are Mike and Steve Kraus - Owners of Allegheny Wood Works (America's Premium Solid Wood Door Manufacturers)

In this conversation, John Meighan, President of Lake Erie Rubber, discusses his journey owning a manufacturing company. He emphasizes the importance of trust in business relationships, the challenges of starting a new company versus investing in established businesses, and the need for effective marketing strategies in the manufacturing sector. John also highlights the significance of employee engagement and the role of technology in enhancing manufacturing processes. The conversation touches on economic development in Pennsylvania and the potential for growth in the manufacturing industry.

Todd King, "The Master of Diversification" and owner of a thriving machine shop, as well as an in-house developed product business the TV Shield shares the his secrets to success in this podcast. For machine shops looking for ways to achieve greater stability and growth, Manufacturing Insiders brings you another valuable episode filled with bits of wisdom and strategies you can use today.

Should you get a certification? This video breaks it down: Certification is an important tool for manufacturers to leverage, especially in competitive industries. It helps increase the quality of leads and attract high-volume and high-dollar jobs. Certifications like ISO 9001 and ISO 13485 demonstrate credibility and legitimacy to potential customers. Getting certified can also help companies target specific industries, such as medical or aerospace. There are various certification options available, including online and virtual processes. Leveraging certifications can significantly impact lead generation and profitability. What does it cost to get certifications? How long does it take to get ISO certified? How difficult is it? Listen to learn more 0:00 Should you pursue manufacturing certifications? 2:08 How ISO certifications can help you get new business 3:32 How to diversify customer base with certifications 5:34 How difficult is it to get certified/tips for fast certification #certification #manufacturers #leads #leadgeneration #highvolume #iso #isocertification

From the 2024 Presidential election, the PA economy, and hockey to methods of growing a custom manufacturing company by 10 million, this podcast is worth the ride! Nick Dinner Vice President of Precision Rehab Manufacturing - a manufacturer of custom molded seats for handicapped individuals - shares his insights on the world of custom manufacturing. We talk about the company's massive success since it started in 2001 and how they were able to massively grow profits without changing their physical footprint, through automation, lean manufacturing, and employee incentives.

If you own a machine shop or manufacturing facility you'll gain massive value from Kobus Van Der Zel's decades of experience as a turnaround professional. He's the guy the banks and investors send in when a manufacturing facility needs turned around fast. He's also a "manufacturing insider" as he's in process of purchasing a machining manufacturing operation. His unique combination of lean processes and optimization of people and machines turns companies profitable in 90 days. Kobus is the author of "The Forces of Progress" - a fascinating exploration into what makes business thrive or die. It combines eastern philosophy with modern business principles. If you're considering selling or transitioning your manufacturing business, or you just want to learn the fastest strategies to maximize profits, listen in today. You can hear this podcast on Spotify, Apple Podcasts, or Youtube. Just search @manufacturing Insiders. You can find The Forces Of Progress on Amazon, and learn more about Kobus at Yoursensei.org. To reach Manufacturing Insiders Podcast or if you with to be a guest, visit weCreate.com and fill out our support form.

For anyone learning about Lean Manufacturing, this podcast is a must watch/listen. Chris Temple, President of Jolly Pets shares how he has increased revenue for his current company and others by 10s of millions of dollars through applying lean principles. Chris is a seasoned operations executive with a proven track record of driving efficiency, optimizing processes, and enhancing productivity in manufacturing environments. With over 15 years of experience in roles of increasing scope, he has demonstrated a strong commitment to operational excellence and continuous improvement and has led business transformations in various industries including Medical Device, Biotechnology and Packaging.Prior to joining Jolly Pets, Chris held leadership positions with Steris, Georgia Pacific and Athersys. Chris holds a BS in Manufacturing Engineering from Brigham Young University.Outside of work Chris enjoys spending time with his wife, Krista and six children on their horse farm in Akron Ohio.His fascinating journey shows us how to take the first steps in lean manufacturing, what to look for, and where to learn more about it. Listen now on Youtube, Spotify, Apple Podcasts and more.

Listen for an entertaining and stimulating discussion of core values in business and life, a heat treater's perspective on the state of manufacturing in 2024, and what manufacturers should understand about heat treating, but probably don't. We get into spirituality, next generation manufacturing, what's wrong with baby boomers, business development and more. If you're a manufacturing CEO or president, Manufacturing Insiders is your view into the mind of other successful executives. Manufacturing Insiders Podcast interview with business executive Andy Wilkosz - Owners of Peter's Heat Treating Chapters: 0:00 - Introduction 0:47 - Is the manufacturing space growing or declining in 2024? 6:47 - Why Andy thinks it's important to do things that don't make business sense 22:47 - Perspectives on morality, spirituality, and politics 35:47 - We talk about Elon Musk and Mark Zuckerberg 37:47 - Is manufacturing the fundamental element of the economy? Why it matters 40:47 - Hiring, training, and getting a younger generation interested in manufacturing 1:01:47 - What manufacturers should know about heat treating before their next job 1:05:47 - What's working for Andy in the realm of business development

SummaryFairview Manufacturing Company is a contract manufacturing company that has been around for 63 years. They have recently invested in new equipment and are focused on strategic growth. One of their biggest challenges is finding and retaining the right people. They prioritize work-life balance and offer flexible work hours to their employees. Diversification is also important to them, both in terms of industries they work with and capabilities they offer. They recently implemented an ERP/MRP system, which has helped streamline their operations and save time. In this conversation, the guest discusses the benefits of implementing an ERP MRP system and the importance of data reporting. They also talk about the challenges and surprises of transitioning from a stable job to a leadership role in a small company. The guest emphasizes the importance of understanding employee motivations and using emotional intelligence in leadership. They also discuss the impact of AI on business and the need for risk assessment and diversification in supply chains. The conversation concludes with a discussion on the importance of collaboration and networking in the manufacturing industry.Keywordscontract manufacturing, strategic growth, finding the right people, work-life balance, diversification, ERP/MRP system, ERP MRP system, data reporting, leadership, employee motivation, emotional intelligence, AI, risk assessment, supply chain, collaboration, networkingTakeawaysFairview Manufacturing Company is focused on strategic growth and has invested in new equipment to support their expansion.Finding and retaining the right people is a challenge for the company, but they prioritize work-life balance and offer flexible work hours.Diversification is important to Fairview Manufacturing, both in terms of industries they work with and capabilities they offer.They recently implemented an ERP/MRP system, which has helped streamline their operations and save time. Implementing an ERP MRP system can provide benefits such as improved data reporting and more accurate inventory management.Transitioning from a stable job to a leadership role in a small company can be challenging but also rewarding.Understanding employee motivations and using emotional intelligence are important aspects of effective leadership.AI has the potential to impact various aspects of business, but its full potential is still being explored.Risk assessment and diversification are crucial in supply chain management to mitigate potential disruptions.Collaboration and networking within the manufacturing industry can lead to business growth and opportunities.

A very entertaining discussion between the two co-owners of Allegheny Woods Works and Manufacturing Insiders host Nate Wheeler. We unpack everything from the harm our govt is inflicting on manufacturers to leadership mindset, and tools to reduce stress. If you're a manufacturing leader, this podcast is for you. If you're a local, state or federal politically minded individual who wants to help Americans succeed, this discuss will have immense value. Chapters: 0:55: Intro to Steve and Mike Kraus: Two down to earth manufacturing guys, telling it like it is 7:07 - What it's like running a mid-sized wood door manufacturing facility 18:55 - Mindset and masculinity - Jujitsu training 23:55 - Why a physical outlet is necessary for leaders 29:55 - Achieving flow and creativity in your work 46:55 - Who's killing the American dream? 57:55 - Jujitsu crossover with manufacturing - planning your next move 1:11:57 - Laying into OSHA and those harming U.S. manufacturing 1:37:50 - Misspending in PA budget

Andy McCartney President of a booming Ohio aerospace machining manufacturer joins us on Manufacturing Insiders Podcast - a podcast focused on sharing insights from the best and brightest manufacturing leaders. This conversation between Nate Wheeler of weCreate and Andy is a must watch for owners and leaders in the manufacturing space. Chapters: 0:00 Introduction 0:55 Andy's background as a Naval Officer and owner of a $10M machining business 3:55 Next generation manufacturing, how to hire & train 12:20 Improving relationships with customers through reporting & addressing pain points 20:18 A bad assumption to make when hiring engineers 21:55 Insightful hiring advice for machine shops 29:55 Reframing manufacturing to young people 32:55 Important! The Defense Industrial Based Talent Pipeline Program 38:55 Lessons from the Navy applied to manufacturing 45:55 Production tracking, customer reporting, ERP recommendations 50:55 Product development & process improvement Takeaways The manufacturing industry in Cleveland is thriving, but there are challenges in employment and competition. Hiring young engineers and providing them with hands-on experience in manufacturing is crucial for the industry's future. Parents play a significant role in shaping their children's perception of manufacturing careers, and reframing the narrative is essential. Continuous improvement in recruiting, hiring, onboarding, and retention is necessary for the success of manufacturing companies. Programs like the Defense Industrial-Based Talent Pipeline Program provide resources and support for manufacturers to attract and develop talent. Promoting manufacturing as a career choice and encouraging young people to pursue it is important for the industry's future. There is a need for better representation of manufacturing in children's programming to showcase the exciting and innovative aspects of the industry. Taking care of employees and creating a positive work environment is crucial for employee engagement and success. Effective communication with customers, including regular updates on progress and shipments, is essential for building strong relationships. Implementing an ERP system can provide better visibility and tracking of jobs, improving customer communication and predictive ability. Developing new product lines can help diversify revenue streams and create opportunities for growth. Building close relationships with customers and focusing on partnering engagements can lead to long-term success. Manufacturing offers opportunities for learning, problem-solving, and personal growth.To connect with Andy McCartney from Bowden Manufacturing click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

Manufacturing Insider & owner of Lake Erie Rubber - John Meighan shares insights on successful transition of manufacturing ownership, lessons learned, and mistakes to avoid. He shares insight on lead generation, and how he grew revenue by millions shortly after gaining ownership. John also discusses the importance of digital marketing and websites for manufacturers, and how he continues to scale the business through partnerships and hiring the right support services. Timestamps: 0:00- Intro 0:56- How and why John bought the business 1:24- Not his best idea, but not a mistake either 2:23- The largest challenge in taking over a manufacturing facility 4:11- Realizing that he needed to do things differently than the previous owner 4:40- Challenges with identifying the right customer 5:45- Exploring digital lead generation 6:50- John's advice for mfgs that want growth 7:42- Pain as a stimulus for growth8:50- WATCH THIS! How he grew by $500k/year with one simple change 11:48- The value in making incremental and manageable improvements in marketing 14:19- John's thoughts on the key to success for manufacturers 16:40- The source of his entrepreneurial spirit #manufacturinginsiders #manufacturingsuccession #manufacturingmarketing #manufacturingoperations #tipsforrunningamanufacturingcompany #growingmanufacturingcompany #marektingagency #manufacturing

Summary Rodney Chiodo, owner of Red Industrial Products and Douglas Barrels, discusses the scope of operations at Red and the acquisition of Douglas Barrels. Red Industrial manufactures and distributes additives for the refractory and concrete industries. Rodney emphasizes the importance of hard work, luck, and the grace of God in his success. He also highlights the need to never accept no for an answer and to build trust with customers. Rodney discusses the current challenges in the manufacturing industry, including the cost of money and the impact of political and economic uncertainty. He also talks about the global trend towards sustainability and reducing carbon footprints. Rodney Chiodo, CEO of R.E.D. Inc. and co-owner of Douglas Barrels, discusses the importance of producing durable and environmentally friendly products. He highlights the need for companies to prioritize longevity and sustainability over short-term profits. Chiodo also shares his views on alternative energy sources and the importance of open dialogue and collaboration in finding solutions. He emphasizes the value of honesty, humility, and leading by example in business leadership. Chiodo's faith plays a significant role in his decision-making and approach to business, and he encourages others to try incorporating prayer and reflection into their routines. Keywords manufacturing, refractory, concrete, acquisition, success, hard work, political uncertainty, economic uncertainty, sustainability, carbon footprint, durable products, sustainability, alternative energyTakeaways Hard work, luck, and the grace of God are important factors in achieving success in business. Never accept no for an answer and find ways to keep the conversation moving forward. The cost of money and political and economic uncertainty can impact the manufacturing industry. There is a global trend towards sustainability and reducing carbon footprints. Manufacturers need to adapt to changing market demands and focus on durability and sustainability. Companies should prioritize producing durable and environmentally friendly products over short-term profits. Open dialogue and collaboration are essential in finding sustainable solutions. Honesty, humility, and leading by example are crucial in business leadership. Incorporating prayer and reflection into daily routines can provide wisdom and guidance. If you think you'd make a great guest on Manufacturing Insiders, or would like to chat about digital services visit weCreate.com and submit a request on our general contact form. We hope you enjoyed this presentation!To connect with Rodney Chiodo from R-E-D Industrial and Douglas Barrels click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

Summary: A great manufacturing website should have clear display of offerings, credibility, clear calls to action, quality content, and effective conversion tracking. Custom Engineering is an example of a manufacturer that has incorporated these elements into their website. Content is crucial for both visitors and search engines, as it helps with conversions and ranking. Google Search Console is a valuable tool for tracking website performance and identifying keyword opportunities.Keywords: manufacturing website, clear display of offerings, credibility, calls to action, content, conversionsTakeawaysA manufacturing website should clearly display the company's offeringsDemonstrating credibility through certifications and memberships is importantClear calls to action should be readily available on the websiteQuality content is crucial for conversions and search engine rankingTracking conversions and using tools like Google Search Console can help identify keyword opportunitiesTo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

***Due to a network issue, the quality of the video is poor in spots.Henry Boggs Joins us on Manufacturing Insiders Podcast - a podcast focused on sharing insights from the best and brightest manufacturing leaders. Henry is an entrepreneur and a seasoned manufacturing executive, who started a contract manufacturing facility from zero and then had a successful exit. He now oversees operations for a global magnetics manufacturer - Magnum Magnetics. Henry's insights into KPI tracking, ERPs, MRPs, and leadership can help you improve your operations and skills. Chapters: 0:00 Building a multi million dollar MFG with a $15K investment 7:55 What are the most important KPIs to track? 12:55 ERP and business analytics software recommendations for contract MFGs 16:46 How to use KPIs to make business decisions 34:17 How purpose and faith play into business 40:36 Debriefing as a non-negotiable for process improvement 44:16 Connection BEFORE direction - tips for managing younger employees 51:48 How to get started in business analytics for manufacturers If you'd like to learn more about Manufacturing Insiders Podcast, would like to be a guest, or need help growing your manufacturing business, visit weCreate.com and reach out to us through the contact form.To connect with Henry Boggs. from Magnum Magnetics click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

David Macro, Vice President of AMP Interior Construction, discusses their pre-manufactured solutions for the construction industry. Their goal is to shift the construction process by keeping materials in the factory and delivering a 90% finished product to the job site. This alternative form of construction can save up to 20% off the project timeline by simplifying the construction process and reducing labor and material costs. However, they face pushback from contractors due to the unfamiliarity of this new approach. David emphasizes the importance of understanding the needs and interests of owners, designers, and contractors in order to successfully bring a new product to market. The conversation covers the importance of storytelling in sales, the use of digital marketing to promote offerings, and the integration of augmented reality and AI in the manufacturing process. The conversation also emphasizes the importance of staying open-minded and proactive in adopting new technologies. #constructionindustry #labor #material #savings #education #governmentcontracting #specialty #construction #trianglemodel #storytelling #targetmarket #marketingbudget #marketing #sales #digitalmarketing #augmentedreality #ai #efficiency 0:00 Intro to DIRTT/AMP 7:20 Education for Top-of-the-Funnel Prospects 11:04 Government Contracting Tips 14:04 How to Market a New Product 26:04 The Power of Storytelling 37:04 Are You Leveraging Digital? 42:04 Revolutionizing Manufacturing with Augmented RealityTo connect with David Macro from AMP Interior Construction, click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

Summary: Digital marketing, specifically search engine optimization (SEO), can generate up to 250% more leads than outside sales. The effectiveness of each method depends on the type of product or service being marketed. For products that require education and awareness, outside sales can be more viable. However, for mature products or services, digital marketing is more cost-effective and can provide consistent and stable results. Digital marketing can serve as a sales role and supercharge the power of a sales team. It is especially valuable for small companies with limited time and resources.Keywords: outside sales, digital marketing, search engine optimization, lead generation, cost per sale, rate of lead generation, product education, top of the funnel, bottom of the funnel, mature product, salesperson cost, residual value, small companyTakeawaysDigital marketing, specifically SEO, can generate up to 250% more leads than outside sales.The effectiveness of each method depends on the type of product or service being marketed.For products that require education and awareness, outside sales can be more viable.For mature products or services, digital marketing is more cost-effective and provides consistent and stable results.Digital marketing can serve as a sales role and supercharge the power of a sales team.It is especially valuable for small companies with limited time and resources.Chapters00:00Introduction: Outside Sales vs. Digital Marketing03:10The Importance of Product Education in Marketing08:11Comparing the Cost and Results of Outside Sales and Digital Marketing09:52The Long-Term Value of Digital Marketing11:18Digital Marketing as a Sales Role12:43The Benefits for Small CompaniesTo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

Brian Vrablic: President of Rulmeca - an innovator in the motorized pulley and conveyer space, employing over 1200 employees globally - shares insights on his approach to thoughtful leadership, and how to motivate and engage young manufacturing employees in 2024. In the final segment of the video he shares Rulmeca's innovative approach to marketing a new product, which requires education before buying. This interview on Manufacturing Insiders is a must view for manufacturing executives who want insights on effective HR policies, and those OEMs needing to innovate their messaging to their target markets. #manufacturing #familybusiness #business #manufacturing #manufacturingleadership #leadership Chapters 00:00 Sales Manager to President 05:06 Navigating HR Challenges 9:17 Personalizing Employee Incentives 19:48 Sustaining a Workforce in Tough Times 33:48 A Leader's Responsibility to Young Employees 40:47 Marketing & Diversification 47:47 Rulmeca's Value Proposition 50:47 A Fascinating Approach to New Product MarketingTo connect with Brian Vrablic. from Rulmeca Corp click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

The conversation with William Hilbert covers the multi-generational history of the Hilbert family in manufacturing, the challenges and rewards of working in a family business, the importance of hands-on experience in the manufacturing industry, and the economic impact of reshoring and diversification. The conversation also delves into the need for rebranding manufacturing to make it more appealing to the younger generation and the challenges of finding skilled labor in the industry. The conversation covers the topics of work ethic, the changing perception of college, the value of manual labor, the importance of instilling values in the younger generation, and the need to promote manufacturing to the youth. It also delves into the challenges of teaching work ethic and the importance of early exposure to different career paths.#manufacturing #familybusiness #business #manufacturing #manufacturingleadership #leadershipTakeaways The multi-generational history of the Hilbert family in manufacturing spans over a century, with a strong emphasis on hands-on experience and hard work. The challenges and rewards of working in a family business, as well as the importance of diversification and reshoring in the manufacturing industry, are key themes in the conversation. The need for rebranding manufacturing to make it more appealing to the younger generation and the challenges of finding skilled labor in the industry are significant topics of discussion. The changing perception of college and the value of manual labor The importance of instilling values in the younger generation Challenges of teaching work ethic and the need for early career exposureChapters00:00 Family Journey of Building a Manufacturing Powerhouse04:22 From Sweeping Floors to CEO10:00 Grooming Manufacturing Leaders16:17 Avoiding the 3rd Generation Curse21:17 Replacing the Experienced Workforce29:21 How Can MFGs Diversify Customer Base32:08 How Do We Rebrand Manufacturing59:56 Manufacturers Need to Work TogetherTo watch the episode, click here:To connect with Bill Hilbert from PHB click HERETo connect with Nate Wheeler click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

Summary Doug Wilson, the founder and CTO of Fiber QA, shares his journey of starting the company and developing a product for fiber in-phase inspection. The company initially offered a software product and later added hardware to fully automate the process. They have since developed multiple models of their inspection system, catering to both commercial and military clients. Doug emphasizes the importance of listening to customer needs and finding the right balance between being a bulldog and knowing when to let go. He also discusses the challenges of integrating software and hardware and the role of 3D printing in the product development process. In this conversation, Doug Wilson discusses the challenges and opportunities of scaling up production, the importance of marketing and video content in reaching a larger audience, and his involvement in developing standards for fiber optic inspection. He emphasizes the need for companies to be ready for production and the potential benefits of contract manufacturing. Doug also highlights the importance of reducing supply chain friction and the cost savings that can be achieved through automation. He shares his passion for the industry and his involvement in standards bodies as a way to give back and establish a reputation.Keywords Fiber QA, fiber in-phase inspection, software product, hardware automation, customer needs, integration, 3D printing, scaling up production, marketing, video content, contract manufacturing, supply chain friction, cost savings, automation, fiber optic inspection, standards developmentTakeaways Fiber QA started as a software product and later added hardware to fully automate the fiber in-phase inspection process. Listening to customer needs and finding the right balance between persistence and flexibility is crucial in product development. Integrating software and hardware can be challenging, and it requires collaboration between different disciplines. 3D printing is a valuable tool in the product development process, allowing for rapid prototyping and refinement of designs. Scaling manufacturing processes for high-volume production requires careful preparation and readiness to meet increased demand. Companies need to be ready for production in order to seize opportunities and avoid missing out Video content is a powerful tool for educating the market and reaching a larger audience Contract manufacturing can be a scalable solution for scaling up production Reducing supply chain friction through automation and inspection can lead to significant cost savings Involvement in standards development can help establish a reputation and contribute to the industryWe hope you enjoyed this episode of Manufacturing Insiders Podcast! Please like and subscribe and share with your network if you think someone else might find this conversation valuable! To connect with Doug Wilson from FiberQA click HERETo connect with Nate Wheeler click HERETo watch the show click HEREThis episode is brought to you by weCreate.The Best Marketing Agency for Manufacturers.

"The fastest and easiest way for a machine shop to generate new business and to get leads is through a technique called search engine optimization." "One of the easiest things you can do to rank higher is to simply shrink down the geographic area that you're going after." "Backlinks are an extremely important aspect to ranking higher in search results." Summary The conversation discusses the importance of search engine optimization (SEO) for machine shops to generate new business. It compares SEO with other techniques such as cold calling, word of mouth, and trade shows. The drawbacks of pay-per-click advertising are also highlighted. The conversation then delves into the key elements of SEO, including on-page SEO (content on the website) and off-page SEO (backlinks from other websites). The steps to improve SEO are outlined, including optimizing the website and creating valuable content. The long-term benefits of SEO are emphasized. Keywords search engine optimization, SEO, machine shops, generate new business, cold calling, word of mouth, trade shows, pay-per-click advertising, on-page SEO, off-page SEO, backlinks, website optimization, valuable content Takeaways Search engine optimization (SEO) is an effective way for machine shops to generate new business. Compared to other techniques like cold calling and trade shows, SEO offers a more cost-effective and long-term solution. On-page SEO involves optimizing the content on the website to rank higher in search results. Off-page SEO focuses on building backlinks from other credible websites to increase the authority of the machine shop's website. Creating valuable content and joining industry associations can help improve SEO and generate more leads. SEO provides long-term residual value, with content continuing to generate leads for years. Chapters 00:00 Introduction to Search Engine Optimization for Machine Shops 03:13 Comparing SEO with Traditional Lead Generation Techniques 11:34 Understanding On-Page and Off-Page SEO 14:55 Steps to Improve SEO and Generate More Leads 16:20 The Long-Term Benefits of Search Engine Optimization If you learned something from this video and want to see more, please subscribe to my channel and like/share it! Visit wecreate.com to schedule a consultation