Make Each Click Count Hosted By Andy Splichal

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers.Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience.Eric discusses how a retailer can get started with creating that memorable shopping experience.Learn more about OptiMonk and what service they're offering clients to help them increase their sales. Listen to some of the challenges that struggle with and get results for clients.Episode Action Items:To find more information about Eric, go to:optimonk.com, optimonk.com/bootcampABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress.Jordan shares about DropFunnels - what it is and who would use it.Find out how DropFunnels is different from the competition, the learning curve as a tech-free platform, and what most of their customers are selling with the platform.Listen to some of the challenges that Jordan and his team struggle with in getting results for clients, the fee structure, and the two different types of services they offer.Episode Action Items:To find more information about Jordan, go to:DropFunnelsABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of.Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions.Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe.Find out some effective ways to entice customers into signing up for subscriptions and some of the mistakes that a company might make when creating a subscription service.Discover the actionable steps that Matt recommends for a company thinking of launching a new subscription business or those who have a struggling subscription business.Episode Action Items:To find more information about Matt, go to:QPilotABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Brian Barna is a well-rounded executive with an MBA and over twenty years of professional experience. His career focus is on SEO, digital marketing strategy, and helping his team and others grow. His goal is to be a positive, empowering force for anyone with whom he interacts and does business with.Brian defines digital marketing and what digital marketing strategy entails.Listen to Brian as he discusses who should be taking his course to become certified in digital marketing and what people would expect to get out of it. What inspired him to create this course?Brian gives advice to those who are just starting and those who are already established. He shares what he feels is the most important factor for somebody wanting to grow their business.Episode Action Items:To find more information about Brian's new course "Learn Digital Marketing: Strategy, Tactics and Planning" visit https://www.makeeachclickcountuniversity.com/learn_digital_marketingABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Nachman Lieser, the founder of Connect Books, a bookkeeping company currently generating over half a million in yearly revenue with just 3 employees based on the belief that spreadsheets suck.Nachman shares he discovered that there was a market need for what he offers. He discusses what their software provides that will affect growing their clients’ companies.Listen as Nachman shares about how their tool is different and as he talks about the most important things to be tracking.Learn more about Connect books, how they grow quickly, their perfect client, and fee structures.Nachman is offering 10% off for the first 12 months to listeners and the coupon code is Each Click. Hurry! The coupon code is limited to the first 25 signups!Episode Action Items:To find more information about Nachman, go to:www.connectbooks.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Monica Sharma-Patnekar, an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale-& start-ups.Find out what is the purpose that drives Monica to be a purpose-driven marketing and strategy professional. Listen to the factors that she feels are important for a company not just to survive, but thrive.Discover some of the biggest mistakes Monica has seen in terms of online marketing and how much value they put on customer retention versus customer acquisition.Monica deep dives into turning customers into forever fans and actionable steps in terms of customer retention.Listen to the services Monica is offering to clients to help increase their business, her favorite success story, and the challenges they struggle with in getting results for their clients.Episode Action Items:To find more information about Monica, go to:www.businesswithmonica.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Daniel James, the CEO of mint performance marketing. He has been involved in the digital landscape since 2004, where he has led digital strategy at companies including MySpace, AOL, Turn, Kraft, and Disney. Today, he is leading the world's leading social media and e-commerce group.Daniel shares how his experience provides him with knowledge for marketing today.Listen to some of the biggest mistakes that Daniel sees companies make initially with their online marketing. He shares some of the mistakes that big companies he worked with made that caused their demise.Discover what Daniel thinks about how companies should be thinking about social media today and also in the future, how should that be a part of their marketing strategy?Find out some actionable steps that Daniel would recommend in terms of marketing your company if you want to make this the best year ever.Episode Action Items:To find more information about Daniel, go to:www.mint-performancemarketing.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Cameron Messick, the head of Amazon marketing at True Online Presence. He’s here to discuss today's topic which is Secret and not-so-secret tips to increase your sales on Amazon.  He recently wrote an eBook titled 10 Things Every Amazon Seller Should Know that is available at no cost.Cameron shares what Amazon uses to decide in what order to list products for different searches. He talks about the different ways that a company can increase how many times their products are shown up for searches, without paying for Amazon ads just organically.Cameron discusses the common errors he encounters when he reviews Amazon seller accounts and the benefit of FBM vs FBA.Listen to Cameron's piece of actionable advice to someone not seeing great results and to those who want to sell even more on Amazon.Cameron deep dives into the type of ads he finds the most successful for his clients. Episode Action Items:To find more information about Cameron, go to:[email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients.Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own.Andy and Marin discuss regarding conversion rates between videos and static images and the types of products for eCommerce that do better on Facebook than others.Listen to Marin’s piece of actionable advice to someone thinking of testing and running some Facebook ads in the new year and the questions you need to ask if looking to hire a Facebook management company.Finally, find out how Marin started running Facebook ads, their company’s target audience, and fee structure.Episode Action Items:To find more information about Marin, go to:www.inspire-agency.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Carl Weische, CRO-Expert and co-founder of ACCELERATED where they specialize in accelerating the growth for D2C-Brands by unlocking the power of CRO and A/B-Testing. His agency works with fast scaling 7-10 figured D2C brands.Carl discusses how conversion happens and the tool that he finds useful when converting. He also shares what are some of the KPIs that a store owner should be reviewing after the holiday season and the multitude of programs they are using for tracking.Carl emphasizes the importance of the lifetime value of customer acquisition through optimization and retention. Listen to what services ACCELERATED are offering to their clients in helping them improve conversion and Carl’s favorite success story of one of his clients and the challenges they struggle with in getting results for their clients. Find out how they are standing apart from the other conversion optimization companies.Episode Action Items:To find more information about Carl, go to https://www.acceleratedagency.com/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Yulia Blinova, founder of Zignify. She’s here to talk about how you can successfully source products that will sell and how you can use these products to begin or grow your online business.Yulia discusses the people commonly looking to source products, what the right products are, and supply chain issues.Listen as Julia shares what she thinks about sourcing products and if it is still a viable option for being successful online. She shares how she and her husband originally get into sourcing products and some of the top tips she could give the listeners thinking of doing it.Learn more about Zignify and how it can help you if you are thinking about starting your own online business.Episode Action Items:To find more information about Yulia, go to www.zignify.netABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Josh Dittrich, an Amazon Growth Expert and author of the book Aggregator Navigator. This guest built, grew, and sold his Amazon brand for $10 million in less than 6 years with zero investors and is here to share how you can do it too.Josh discusses a couple of factors that lead to him being able to grow a brand to such a large sum in such a relatively short period of time. He shares sending traffic to amazon from the website, buying another e-commerce business for 750,000, and selling it for two and a half million in less than two years. Listen to Josh’s thoughts on a few of his top ways to increase Amazon sales for a client or his own stores. He shares how to make your company more valuable if you're looking to exit.Lastly, know more about Branded Sellers, what services they're offering clients, how they increase in their sales, etc.Episode Action Items:To find more information about Josh, go to www.brandedseller.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Travis Zigler, a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. They have used the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Specializing in Amazon PPC, he is here today to talk about increasing Amazon sales and how to increase your brand's clout.Travis shares making the change from optometrist to entrepreneur. He discusses the top ways he’s seeing to increase conversion and he also talks about the competition in the dry eye market.Travis explains what should an Amazon seller review in January as far as important metrics so they can improve moving forward. He shares why they decided to focus on Amazon sales instead of driving customers to a Shopify website.Listen as Travis explains how important building content is to an e-commerce merchant and where should an e-commerce business start. Discover what Travis and his team are offering their clients and how they are increasing their sales.Episode Action Items:To find more information about Travis, go to www.profitablepineapple.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Matt Edmundson, the CEO of Aurion Digital. As an eCommerce entrepreneur, his sites have generated over $75m in worldwide sales. Add to that, as a Coach his clients have combined sales of over another $100m. In addition, he is the host of The eCommerce Podcast.Matt defines what customer-centric is and why is it so vital. He shares where he sees being a customer-centric brand fitting into the whole conversion puzzle. Listen to Matt as he discusses how a website can determine its level of customer centricity and how to improve.Matt gives advice to those who already have an online store and are not customer-centric and how to make a change, become customer-centric, to grow their company.Episode Action Items:To find more information about Matt, go to www.auriondigital.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Alexej Pikovsky, the founder of Alphagreen Group. Alphagreen is a digital house of Health and Wellness brands. With over 15 VC-backed startups/scaleups, Alphagreen uses a long-term mindset, favoring strategies such as SEO & acquire profitable brands and scaling them to enter new geographies and unlocking new growth channels.Alexej discusses why they focus on long-term strategies such as SEO, rather than shorter-term, mediate client acquisition strategies such as Google paid ads, or Facebook paid ads. He shares they get into the health and wellness brand and the strategies they use such as not using Google and the first thing that they do to start driving more traffic.Alexej shares acquiring existing companies and what makes a good fit for a company they would be interested in acquiring. He gives a piece of actionable advice to a business owner wanting to sell his business.Listen to Alexej’s favorite business book and favorite success story of one company that they purchased and how you were able to grow it after purchase.Episode Action Items:To find more information about Alexej, go to www.alphawellbrands.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Tim Bucciarelli, Director of Engagement at IronPlane. IronPlane is an eCommerce agency helping businesses with platform design, development, and digital marketing. He is passionate about helping businesses discover and implement new technologies.Tim shares what should a company consider and some of the biggest mistakes a company makes when choosing an E-commerce solution.Andy and Tim talk about the major players, the advantages, and some of the most important aspects of a platform design when it comes to conversion.Listen to Tim as he discusses why they do not use Shopify, store migration, and their agency, IronPlane.Episode Action Items:To find more information about Tim, go to www.ironplane.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This week features Paul Rafelson, the Founding Partner at Rafelson Law Firm, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In addition, he is the Founder of the Online Merchants Guild (OMG), a trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers in a position as an Executive Director. Finally, he also was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform.Paul discusses the Congressional Antitrust Investigation into Amazon's mistreatment of sellers all about. He also shares why should sellers be provided any protections.Listen as Paul deep dives into paying tax in the Amazon spectrum and what he sees when people exit their businesses and how he represents those businesses as sellers.Paul shares about the Online Merchants Guild and what should somebody do if they're interested in it.Episode Action Items:To find more information about Paul, go to www.sellerbasics.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Brandon Amoroso, the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.Brandon shares how his GenZ mindset translates into an advantage for the businesses they serve. Andy and Brandon talked about improving retention and how and why they decided to make improving customer retention their focus.Listen to how Brandon and Electriq measure results, his favorite success story of one of his clients, and the perfect client for his company.Episode Action Items:To find more information about Brandon, go to www.electriqmarketing.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features James Scherer, the VP of Strategy at Codeless. Through his work with Codeless, he has helped companies such as Monday.com, AdEspresso, Freshworks, HotJar, and dozens more SERP-topping SaaS & affiliate brands dominate their page one positions through content and backlink profiles.James talks about content marketing and why he thinks small businesses don't actively do it. He shares what tools they are using to find keyword terms on what they’re creating the content around.Discover James’ thoughts about staying on the first page using content, how content mark marketing works for an e-commerce store and what kind of content they should be creating.Listen as James discusses the competitiveness of keywords, domain reputation, and pillar post approach. He also talks about AI-driven content and shares advice on how a business owner can avoid becoming frustrated while waiting to get some results.Episode Action Items:To find more information about James, go to www.codeless.ioABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Steve Sims, dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, He is the best-selling author of the book "BLUEFISHING - The Art of Making Things Happen”; he is the host of The Art Of Making Things Happen podcast; he's a sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard–twice!Steve shares the underlying theme for his message when speaking at events and where he feels the biggest opportunities for someone looking to expand their influence online.Listen to Steve’s advice to an eCommerce business owner just starting as opposed to an experienced eCommerce business owner.Steve discusses his new book Go For Stupid – The Art of Achieving Ridiculous Goals, and compared it to his first book, Blue Fishing.He shares his thoughts about writing a second book, branding around Blue Fishing, and the biggest piece of actionable advice that somebody is going to take away from the new book.Episode Action Items:To find more information about Steve, go to www.stevedsims.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Eric Youngstrom from Austin, TX-based Onramp Funds. Before Onramp, he helped launch, scale, and successfully exit ShippingEasy, which was acquired by Stamps.com in 2016 for $55M in cash. Today he is widely regarded as the go-to source for early-stage eCommerce growth specializing in SMB lending, shipping, and raising capital.Listen as Eric shares the definition of a small business and how difficult it can be for a small business to get a loan. He discusses some of the common reasons that people are looking for additional funding and what happens if a borrower is unable to pay back.Eric deep dive into his experience with growing and selling a company and gives a piece of actionable advice to a business owner thinking about applying for a small business loan.Discover how Onramp started and what needs Eric saw in the market that started the company. Learn how OnRamp is different from the competitors.Episode Action Items:To find more information about Onramp, go to www.onrampfunds.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Chris Knudsen and Dan Bishoff, two of the members of the founding team at Purple Mattress where they took the company from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. These days, they run Stoic Yeti, which is considered the leading direct-to-consumer agency, with a focus on paid ads. They have generated over $2B+ in DTC revenue, for brands like Casper and Harley-Davidson.Chris and Dan share why they believe video ads are the future of digital advertising. They discuss video production, what kind of video ads should people be considering creating, and doing video testing.Both of them give a piece of actionable advice to a business owner on how to immediately create and test some video ads. Listen as they share their story of transitioning from Purple Mattress to Stoic Yeti.Episode Action Items:To find more information about Stoic Yeti, go to www.stoicyeti.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features John Shea. John is the owner of No Shame Income where he offers his email marketing automation solution as well as his blog where he shares what he has learned since 2011 where he has tried about every program known paid program to internet marketing.John shares how his experiences shaped him for what he is doing today. He discusses where he feels the biggest opportunity would be for somebody who's just starting out, and trying to figure out how they could make a living online.Listen to John as he deep dive into why he believes it is important to learn SEO as a business owner. He shares about the courses he created and what would somebody learn by taking this course.Learn from John’s advice to eCommerce business owners who are just starting as opposed to experienced eCommerce business owners.Episode Action Items:To find more information about John, go to www.noshameincome.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Gil Bar-Lev, the founder of HomeRoots. HomeRoots is a novel wholesale platform that leverages “community buying power” by uniting sellers of furniture, lighting, and home décor and retailers and licensed trade in one place, making the B2B shopping experience in this vertical as easy as the B2C shopping experience.Gil defines HomeRoots and its mission and shares why a retailer or a shopper goes to HomeRoots over other platforms.Listen to Gil as he discusses where the sellers on HomeRoots have the most success. Discover who would be someone that should be selling or buying from HomeRoots and some actual sellers on the platform and Gil’s favorite case study.Learn how HomeRoots make money and why Gil decided to create a marketplace.Episode Action Items:To find more information about HomeRoots, go to www.homeroots.coABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Adam Pearce, the co-founder and CEO of Blend Commerce, an eCommerce Customer Experience Agency. He and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit.Adam defines what it means by creating a memorable customer experience and shares how providing a great customer experience correlates to increasing customer lifetime value.Adam discusses how they do tracking, implementation, and survey. He also shares a client success story.Listen as Adam gives a piece of actionable advice that you could give listeners to improve their customer service. He shares the verticals they specialize in working with and how they’re different from the competitors.Episode Action Items:To find more information about Blend Commerce, go to www.blendcommerce.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Melissa Williams and Polly Sidoruk. Melissa is the Head of Content at Synder, an automated accounting platform for businesses to manage their finances better, smarter, and faster. She used to manage her own content design and strategy business and now, as Synder's Head of Content, she aims to inform you about efficient business management, eCommerce and SaaS accounting automation, smart invoicing, instant analytics and reporting, and financial data improvements. Polly Sidoruk is the Product Manager at Synder. She has worked in the FinTech sphere for years, where she has helped companies automate their bookkeeping processes.Polly gives an overview of Synder and why an eCommerce should use it.Melissa shares how they have been able to find the system different from what most companies are doing with their numbers. She also shares a sneak peek of what they’re offering - a free report of the four key performance indicators that a company needs to track inside of an ecommerce company.Listen to Polly as explains the term data-driven insights and how to use those insights to grow your business. She shares a piece of biasing in doing a better job at tracking numbers.Discover what Melissa and Polly think about eCommerce changing in regard to tracking numbers and analytics in the next 12 - 18 months. Polly shares the difference between Synder from other accounting-type platforms.Episode Action Items:To find more information about Synder, go to synder.com/blog and synder.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Jack Paxton, the founder of Top Growth Marketing. Through his agency, he has accumulated over $250 million in profitable ad spend. He's worked with small startups to large brands managing to spend between $100/day to$100,000/day.  He is the co-founder of Vyper and the host of the Blitz Growth Podcast.Jack shares why he decides to work with clients with a lower-range budget. He discusses some actionable tips for companies doing all of their Facebook ads in-house.Discover Jack’s two marketing courses and the Vyper software and what kind of results his clients have seen.Learn Jack’s favorite business books, how he finds time and motivation despite his busy schedule, and his advice to an e-commerce business owner who's just starting out, as opposed to an experienced earning E-commerce business owner.Episode Action Items:To find more information about Jack’s company, visit jackpaxton.com ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features AJ Saunders, the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. In addition, he has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.Listen to AJ as he shares what brand identity is and why it’s important. AJ discusses what could happen to those companies that don’t focus on creating their brand identity.AJ shares his new course and the feedback he’s received. He deep dive into the problems he solves for his clients through his coaching and his courses and how his agency stands out from the competition. Who would benefit from his courses or from his coaching?Episode Action Items:To find more information about AJ’s company, go to www.ajsdigitalgroup.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Colby Flood, the founder of Brighter Click, an education-first agency that focuses not just on performance but on proactive communication led by education. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance and they are the only agency that leads all communications through education.Listen to why Colby believes it is important to educate the clients on the process of advertising and why he thinks other agencies don't employ this type of education first approach.Colby shares some of the common mistakes he currently sees going on inside an account when taking over a Facebook account for a new client. Discover the indicators of FB campaigns to be successful and whether is it the creative or the audiences that you target that is more important.Colby gives a piece of actionable advice to those who are thinking of starting to run ads using Facebook. What do people need to be careful of when determining which agency to hire?Episode Action Items:To find more information about Colby’s company, go to www.brighterclick.com or email him at [email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers.Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why.Discover the top three mistakes Fred sees advertisers making when they're using the Google ads platform. He deep dive into how you can do better than your competitors if they're also running automated campaigns.Listen as Fred shares his favorite success story of one of his clients and his prediction for the next 12 to 18 months that he can see Google is going.Fred shares a piece of actionable advice to see some quick results running Google Ads.Episode Action Items:To find more information about Fred’s company, go to www.optmyzr.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the hard way, so you don’t have to.Learn from Jessica the importance of a good email strategy to be in the growth of an Ecommerce company. She also shares her thoughts on customer acquisition and customer retention.Discover how Jessica grows the email list outside of purchases from customers, how much she tests the offer for an email list with her clients, her preferred email service provider, and her favorite success story of one of your clients using Klaviyo.Listen as Jessica shares how to get out of the junk box and a piece of actionable advice to see some quick results with your email marketing.Episode Action Items:To find more information about Jessica’s company, go to ecommercebadassery.comABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Tim Redmond, CEO of Redmond Growth Consulting. He has spent the last 35 years helping grow highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees before selling it to Intuit INC, and helping thousands of business owners gain time and valuable freedom. Tim shares his thoughts on some of the biggest mistakes that he sees business owners making that stop their growth.Discover the traits that Tim has found or habits that a successful entrepreneur does on a regular basis that a struggling entrepreneur might be ignoring.Listen to Tim’s piece of actionable advice that is easy to implement and that would immediately affect the listeners’ bottom line. He also discusses his book called Power to Create.Episode Action Items:To find more information about Tim, email [email protected] or go to redmondgrowth.comABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast.Learn more about George’s thoughts on email marketing ranks among different marketing channels in terms of importance for most companies in 2022. He shares some of the ways that email marketing can be successfully utilized.Discover what promotional emails are that George finds very successful and how often should people be sending them. He shares some of the biggest mistakes that he sees people make when utilizing email marketing.George deep dives into how he gets ideas for the content, mapping out emails and his recommendations.Episode Action Items:To find more information about George's company, go to georgekapernaros.comABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads.Listen as Saksham defines what is interactive content and why he thinks companies should use it.Discover the top ways that e-commerce websites are using interactive content to improve the user experience. How does interactive, personalized content fit in with user experience?Saksham shares some of the quickest ways to grow your e-commerce business in 2022. He also explains the problems they are solving for their clients and how they’re standing out from the competition.Episode Action Items:Contact Saksham and his team through [email protected] THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Osa Gaius, the Founder & CEO of Parrot, a leading eCommerce texting expert and mobile experience wizard who helps eCommerce businesses increase revenue and customer service retention with texting.Osa dives deep into how a company can use texting to increase its business. Learn how texting can hurt your business and are there some really bad mistakes you could make?Osa shares some best practices that help a company become more successful with a texting strategy. Find out if there are some industries that have more success than others when it comes to texting.Discover what are some of those privacy rules and if Osa sees, even more, coming in in the next 12-18 months.Episode Action Items:To find more information about Osa, visit getparrot.com

This episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years.Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began.Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and the quickest ways to grow your ecommerce business on Amazon in 2022. Find out how she sees a significant increase in velocity in terms of FBA Fulfillment by Amazon.Robyn also shares the tools that she uses to determine the profitability of selling on Amazon.Find out more on the type of products she has seen having the most success on Amazon and her one piece of actionable advice for people who are just starting to sell their products on Amazon.Episode Action Items:To find more information about Robyn’s company, go to marketplaceblueprint.comABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business.Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for clients.Episode Action Items:To find more information about Shanif, visit www.apteo.co or contact him directly at [email protected] THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz.He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation.He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study.Episode Action Items:To find more information about Gen, email [email protected] and visit www.prehook.comABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com(https://podcast.makeeachclickcount.com).

This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads.Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook.Konstantinos discusses some of the best indicators that a Facebook campaign is going to be successful. He dives deep into conversion campaigns and using creatives.He shares running conversion ads, getting started running Facebook ads, and one piece of actionable advice to somebody thinking of starting to run ads using Facebook. He also gives caution to companies when looking to hire an agency to run their ads.Episode Action Items:To find more information about Konstantinos, visit his YouTube and The Power To Sell AnythingABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com(https://podcast.makeeachclickcount.com).

This episode features JJ Reynolds of Mediaunthentic. Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things.JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your salesHe discusses the action to take based on different traffic sources that are driving conversions or goals. JJ shares his favorite success story of identifying something that really changed the direction of their company.Episode Action Items:To find more information about JJ or to learn more about mediauthentic, visit: https://mediauthentic.com/ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com(https://podcast.makeeachclickcount.com).

This episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world.Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads.In addition, listen to the top three mistakes that Katie sees advertisers make, a success story from an Ecommerce client with a 400% growth after a year of working together. And the type of products she finds are doing well in TikTok.Finally, Katie shares the struggle in providing services to their clients and working with purpose driven brands.Episode Action Items:To find more information about Katie or to learn more about KW Content, visit: kwcontent.com and @kwcontentABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com(https://podcast.makeeachclickcount.com).

This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online.Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this.Listen as Nora explains how Hello Audio can help businesses achieve the three things any campaign need to be successful and why would an ecommerce company should consider launching a podcast.If you don't have a podcast yet, then you may want to listen as Nora shares how podcast can help with your business on differentiating your brand, enhancing the client experience, and connecting with the customers.Find out what Nora predicts on the future of podcast, the dynamic content and personalized service that Hello Audio have to offer.Episode Action Items:To find more information about Hello Audio, go to: helloaudio.fmABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com (https://podcast.makeeachclickcount.com).

This episode features Dave Mason, an entrepreneur, author and coach that has shown how you can create a business while still living the lifestyle you want to live.Discover why first determining your priorities along with the lifestyle you want is essential before you create the business you need to support those priorities.Listen as Dave explains exactly how he has been able to create and continue to manage a multi-million dollar eCommerce company (https://www.knobs.co) while only working an average of 15 minutes per day. If you don't already have a business, then you will want to listen as Dave describes what type of business you should begin and why.Finally, listen as Dave tells the story of how he handled a customer service problem that arose and how he developed a training system that could take his place within the business and how you can take this method to streamline your own processes.Episode Action Items:To find more information about Dave or to learn more about his 'Money Madness Challenge' visit https://moneymindsetmadness.com or you can find Dave's book, The Size of Your Dreams, at https://thesizeofyourdreams.com ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features David Finberg, the founder of Peaks Digital Marketing.Discover each of the 7 core areas of SEO (strategy, web design, content, reputation, page speed, user experience and backlinks) including what they are and how you can use to increase your organic placement on Google.In addition, within this episode, David discusses how Google works to determine placing websites and some industry tools you can use to improve your SEO results.Also, listen as David talks about some of the mistakes to avoid when hiring a SEO agency and how he sees the industry changing over the next 12-18 months.Finally, David reveals an actionable step you can take absolutely free that will help you see better SEO results.Episode Action Items:To find more information about David or to learn more about Peaks Digital visit https://www.peaksdigitalmarketing.comABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast.Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic.In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website.Jason reveals some tips on increasing your conversion (hint, make sure you are solving problems for your customers) along with showing up along the entire customer journey.Finally, Jason discusses what companies get wrong when looking to hire a digital marketing agency.Episode Action Items:To find more information about Jason or to learn more about Merged Marketing Media visit https://merged.ca or listen to Jason on the Merged Marketing Podcast - https://merged.ca/podcast/ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.co

This episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online.Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program.Discover the differences between affiliate and referral programs and why every established eCommerce business should implement a referral program as a way to grow their online sales.Dominick also details how ClickBank can integrate with your website to create a referral program that will bring you new customers and increase your overall sales.Finally, learn what type of products do and do not work well using a referral program including some of Dominick's favorite success stories.Episode Action Items:To find more information about Dominick or to learn more about ClickBank visit https://www.clickbank.com/podcast to take a free quiz to see if launching an affiliate program is viable for your company.ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses. Discover the top factors buyers evaluate for when determining the value of a digit business.Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining the valuation of your business.Within this episode, Greg details the formula for evaluating valuation of digital businesses (hint, it has to do with profits not revenue).Finally, Greg details how Empire Flippers works to help digital business to sell their business or buyers find legitimate businesses and why 2022 is such a 'hot' sellers' market.Episode Action Items:To find more information about Greg or to signup for a free business evaluation visit https://empireflippers.com.ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast.Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedback you receive.In this episode, Chloe also goes into detail on whether or not she would recommend selling products on Amazon or first working to establish brand identity and why free shipping is the new normal in online shopping and what you need to think about to incorporate into your own business and where she would suggest to start advertising when first launching your online store.Finally, Chloe details the keys to growing a business and where you need to focus your time if you want to be successful when first launching your store.Episode Action Items:To find more information about Chloe, visit https://ecommercemasterplan.com where you can find information on Chloe's books, podcast and summit.ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses.Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base.Referrals are likely already happening in your business listen to discover if now is the time to add an official referral program to your business.The challenge with referral programs and what you actions to take to make your referral program a success. In addition, this episode discusses what sets Referral Candy apart from the competition and how you can use their services for those who are serious about creating consistent revenue.Episode Action Items:For a referral program that runs itself, visit https://www.referralcandy.com and signup for a free 30-day trial or email Raul at [email protected] THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach.Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life.Listen as Jen reveals her secret formula for how to prioritize activities in their business and their life. Hint - Get Comfortable with Being Uncomfortable.This episode also looks at how self-doubt can attribute to holding you back and what you can do to overcome self-doubt and other strategies that you need to be successful in business.Episode Action Items:For more information you can visit https://jengaudetcoaching.com and find information on Jen's Free 5-Day On-Demand Workshop.ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.