Make Each Click Count Hosted By Andy Splichal

Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360.Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital marketing systems to AI integrations, Ben explains how their platform helps businesses accelerate growth and see immediate results. The conversation delves into the importance of self-auditing marketing strategies to identify and address "leaky bucket" issues, offering valuable advice for entrepreneurs looking to work less and make more. Join Andy and Ben as they explore the world of digital marketing and how to maximize your online marketing dollars.Episode Action Items: To find more information about Ben:LinkedinABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 185 of the Make Each Click Count Podcast features Aleksandar Hadzhiyski, the Founder & CEO of Titan Agency Marketing Ltd. Andy and Aleksandar dive into the important lessons for running successful Facebook ads in 2024, providing valuable insights for e-commerce businesses. Aleksandar shares his expertise on why e-commerce companies should consider using Facebook ads, the types of companies that do well with these ads, and the common mistakes that lead to unsuccessful ad campaigns. He also discusses his approach to testing, using AI in Facebook ads, and the services provided by Titan Agency. This episode is packed with actionable advice and valuable strategies for anyone looking to boost their online marketing efforts. Tune in to gain valuable insights from this expert in the field.Episode Action Items: To find more information about Aleksandar:LinkedinMasterclassABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

In this episode, Cameron shares the astonishing success of his Christmas coal product and the clever advertising strategies that propelled its organic rankings. He shares how his course on Make Each Click Count University – Make Money Selling on Amazon in Three Easy Steps – encapsulates the wisdom for beginning a triumphant Amazon journey.Furthermore, Andy and Cameron decode the pivotal role of Amazon posts, repricing tools, and the importance of standout product listings. Cameron discusses how transitioning to FBA fulfillment can boost sales by 15% and the caveats that may influence a seller's choice to forego this option.Plus, a glance into Amazon's evolving landscape from the new freight service to the creators' program and the vine program for garnering initial reviews. Andy and Cameron touch upon the crucial questions to ask when hiring an agency to optimize your Amazon presence.And intriguingly, we'll get a sneak peek at Cameron Messick's upcoming book "Create and Launch Your Amazon Bestseller," written to help you elevate your sales to bestseller status. All this and key insights on how to effectively sell your brand, not just products, on the Amazon platform.So, tighten your seatbelts as Cameron unpacks a bundle of actionable tactics that might just revolutionize your approach to Amazon selling.Episode Action Items: To find more information about Cameron:[email protected] Money Selling on Amazon in Three Easy StepsABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 183 of the Make Each Click Count Podcast features Brendan Jowett, the owner of Inflate AI Agency.Brendan Jowett discusses the topic of AI tools for growing your e-commerce business. Brendan shares insights into the potential of AI, its applications, and its impact on businesses. From using AI for content generation to building chatbots and digital assistants, Brendan sheds light on the power of embracing AI technology. Tune in to learn about the challenges and successes of integrating AI into business processes, as well as the possibilities it offers for accelerating sales and profits. Whether you're a skeptic or a keen adopter of AI, this episode will give you a fresh perspective on the future of e-commerce.Episode Action Items: To find more information about Brendan:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind.You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small businesses, helping them seamlessly transition into the multichannel marketing arena with a particular focus on e-commerce.Andy and Daniel explore the innovative tools that Tailwind has developed, including their automated ad campaign creation and their generative copy side, Ghostwriter, that is revolutionizing marketing with over 50 different use cases. Daniel will share how his decade-long journey with AI and strategic acquisition of Nectar Nine have contributed to the game-changing marketing technology that Tailwind brings to the table today.Expect to hear compelling success stories, like that of a user who could propose to their future in-laws, thanks to the efficiency of Tailwind's services. From discussing the crucial books that have shaped his entrepreneurial journey to the company's considerate fee structures, this episode is packed with heartfelt advice and practical tips for your business.And don't miss the part where Andy and Daniel delve into the human impact of Tailwind's automated solutions that allow business owners to manage their marketing campaigns effectively, so they can focus on what truly matters in their lives.Episode Action Items: To find more information about Daniel:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She also offers valuable advice for entrepreneurs and shares a success story that highlights the effectiveness of her approach. Join Andy and Maureen as they delve into the world of e-commerce brand building and discover practical strategies for accelerating sales and profits.Episode Action Items: To find more information about Maureen:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS.Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and embrace the omnichannel nature of SEO.Alexander shares his take on the new age of platforms like ChatGPT, TikTok, and YouTube shorts, and his perspectives on creating content that stands out in an AI-dominated future. Learn how SmythOS is using AI to predict Google rankings and how AI agents could herald a new era of job opportunities with roles like multi-agent system engineers, or MAZE.Get ready to explore emergent AI capabilities, the intriguing idea of collective consciousness among AI models, and what it means for SaaS companies as they navigate this new terrain.Stay tuned as Andy and Alexander discuss the intricacies of SEO strategies, the role SmithOS plays in this revolutionary shift, and how you can connect with Alexander to learn more about their groundbreaking work.Episode Action Items: To find more information about Alexander:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company.Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing products outside the US. Refael will share his knowledge on the importance of selecting the right logistics partner and the vital aspects of shipping processes during and after the COVID pandemic's drastic impact on the industry.From understanding import duties and ensuring compliance with market regulations, to getting products safely and efficiently from the factory floor to Amazon's FBA warehouses, this episode is all about making informed decisions that count.Episode Action Items: To find more information about Refael Elbaz:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab. The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention. Campbell shares success stories and challenges encountered while shedding light on the impact of app commerce and the future of e-commerce. Learn practical insights and valuable advice on leveraging mobile apps for business growth. Tune in to discover the untapped potential of app commerce in today's digital landscape.Episode Action Items: To find more information about Campbell Paton:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy.Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era.Scott shares about the journey of winning strategies - from cart abandonment tactics to seasonal content adjustments - that have led to substantial conversion boosts for businesses like a noted mattress retailer that he has worked with. And if you're gearing up for the holiday season, pay close attention as Scott delivers actionable advice on how to make your email campaigns count!Featuring real-world success stories and practical tips for any budget, our conversation will explore whether to outsource your email marketing or keep it in-house, the importance of a thorough marketing calendar, and selecting the right email service provider for your business needs.So, whether you're a retailer, an e-commerce giant, or just looking to learn more about effective email marketing strategies, stay tuned—this episode is packed with insights to help you 'get your email ducks in a row' and drive incredible ROI for your business. Episode Action Items: To find more information about Scott Cohen:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 176 of the Make Each Click Count Podcast features Nigel Thomas, the CEO of Alpha Inbound.Nigel's compelling storytelling brings to life how in-depth customer research ignited a creative breakthrough, leading to a whopping $200,000 revenue video campaign. He underscores the undeniable power of a quality product and warns against the pitfalls of marketing without substance.Nigel gives a sneak peek into his agency's fee structure and their holistic approach to client success, revealing how a tactical discovery call could lay out a profitable six to twelve-month roadmap for your business.This episode is about foundational wisdom, focusing on the customer experience, and revolutionizing business strategies. Nigel emphasizes the necessity of first-party data and highlights the potential of user-generated content in the evolving digital ad space.Moreover, Nigel shares valuable advice for businesses on maintaining a strong lifetime value-to-customer acquisition cost ratio and the role of word of mouth in sustainable growth.Stay tuned for actionable tips and revelations on building a team culture based on principles and values, understanding backend economics, and the secrets of choosing the right advertising agency.Episode Action Items: To find more information about Nigel Thomas:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 175 of the Make Each Click Count Podcast features Kelley Thornton,  the founder of Purchase Point LLC.Kelley shares his wealth of knowledge from his unique journey in e-commerce. He delves into how he overhauled his business model, switching to a subscription platform with branded products, his use of AI, how he's managed to decrease churn rate, and why defining a customer avatar is so critical. Furthermore, Kelley sheds light on why he ventured into men's skincare and how their company is transforming men's skincare routines with its high-quality, highly effective products. Listen to this episode to get your dose of ecommerce insights and learn from a game-changer in the industry. Episode Action Items: To find more information about Kelley Thornton:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 174 of the Make Each Click Count Podcast features Ryan Doser, founder of ThriveOneFive Media.Ryan shares his insights on the changing landscape of SEO and how AI can be a game-changer in boosting search engine rankings. From discussing the importance of credibility and experience to uncovering the power of AI tools like SEO Writing AI, Ryan dives deep into the world of search engine optimization. Join Andy and Ryan as they explore how you can harness the potential of AI to accelerate your sales and profits. Episode Action Items: To find more information about Ryan Doser:LinkedInThriveOneFive MediaABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 173 of the Make Each Click Count Podcast features Nick Weiksner, the CEO of South Col.Nick shares his insights on the entrepreneur-friendly approach South Pole uses to align its interests with your success, to the importance of having clean books for potential purchasers. He also talks about the unique investment approach South Pole takes, sharing risks alongside entrepreneurs to ensure a fair and fruitful business deal.Nick discusses a success story from his portfolio and the strategies they employed to enhance operational efficiency, decrease customer acquisition costs, and optimize order fulfillment. Episode Action Items: To find more information about Nick Weiksner:LinkedInSouth ColABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 172 of the Make Each Click Count Podcast features Jeff Buehner, the best-selling author of the book The Sultan's Seven Secrets.In this episode, Jeff Buehner shares his incredible journey and how he discovered the writings of the richest man who ever lived, Sultan Musa of Mali. This episode delves into Jeff's personal experience and how he was introduced to Sultan Musa's writings and shares how he was immediately drawn to the wisdom and teachings of Sultan Musa and how he used these secrets to transform his own life. Andy and Jeff explore the fascinating background of Sultan Musa, his impoverished beginnings, and the near-death experience that led him to meet a man of light and love who taught him the secrets of the universe.Throughout the episode, Jeff divulges the journey of writing his book, detailing the impact of Sultan Musa's manuscript on his life and the profound changes he experienced as he applied the secrets to his own life.While we won't give away the secrets here, this episode is a must-listen for anyone seeking a transformation in their life. Episode Action Items: To find more information about Jeff:LinkedInThe Sultan's Seven SecretsABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed.In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of a multi-channel approach, understanding consumer behavior, and the power of customer retention. Plus, Andy and Adam discuss the evolving landscape of email engagement and the key factors that drive successful campaigns. Join them as they navigate through the world of e-commerce and digital marketing to help you with your business. So sit back, relax, and let's dive into today's episodeEpisode Action Items: To find more information about Adam:Noticed websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses. Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key factor behind achieving such a quick turnaround time. She emphasizes that the time-consuming aspect of website development is not the actual coding and design but rather the back-and-forth communication with clients.Miranda highlights that with the advancements in website functionality over the years, there's no need to start from scratch for every business. Instead, she focuses on customizing existing templates and creating conversion optimization pathways tailored to each client's needs. What sets Miranda's service apart is that she invites clients to work with her in real time as she designs their websites, providing immediate feedback and simultaneously teaching them how to utilize the backend.Not limited to just small businesses, Miranda also offers one-day website designs for e-commerce businesses. While she primarily operates locally in northern Ohio, she is open to working with clients from anywhere, even virtually.Tune in to this eye-opening episode as Miranda sheds light on her unique approach to website redesigns and shares her thoughts on prioritizing user experience and conversion rates. She also discusses the importance of understanding target demographics and designing websites that cater to their preferences. Miranda provides valuable insights into the world of quick website transformations and offers a fresh perspective on the show.Episode Action Items: To find more information about Miranda:Marketing Juice websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and<a href="https://my.captivate.fm/www.makeeachclickcount.com" rel="noopener noreferrer"...

Podcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento.Discover how smart personalization can supercharge your Google Ads campaign, leading to improved conversions and increased time spent on your website. Csaba and Andy unveil how AI-generated elements can revolutionize your sales pages and effortlessly create engaging content for hundreds or thousands of product pages.Learn about the power of A/B testing, as Csaba delve into the process of comparing original content with upgraded content. Uncover the secrets to creating personalized landing pages based on specific keywords, and how you can optimize your website with tracking templates and UTM keyword parameters.Csaba also explore real-life success stories, with deep sea brands experiencing significant uplifts in conversion rates and actual sales. By implementing better copy and enhancing relevance, motivation, and benefit-driven content, you can increase not only your conversion rates but also your average order value.But the benefits don't stop there. The AI-driven tools, including the Smart A/B Testing, Smart Personalizer, and Smart Product Page Optimizer, can automate 99% of manual tasks, save you time and effort, and significantly impact your D2C website's conversion rates.Join Andy and Csaba as they discuss how AI can enhance the customer experience, improve relevancy, and optimize your website's content, images, and videos. And don't miss the exclusive insights into the upcoming AI-driven features that will revolutionize the industry.Episode Action Items: To find more information about Csaba:OptiMonkABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive.In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnessed the power of fitness influencers to showcase the transformative effects of LASIK on their vision and careers.Throughout this episode, we share practical strategies and creative methods that we've developed to optimize influencer marketing efforts. We also discuss the importance of measuring and monitoring these campaigns to ensure maximum impact.Recently, we've noticed a trend in the industry––the integration of influencer marketing with native ads on platforms like TikTok, YouTube Shorts, Facebook, Instagram, and Meta platforms. By combining these efforts, Michael and his team have seen even greater results and elevated reach for our clients. Now, as they focus on optimizing a low budget for marketing, we explore how to make every cent count. From Meta and Facebook targeting to capturing organic SEO and social media reach, Michael shares expert advice on maximizing impact with limited resources.But remember, it's not just about the budget––it's about having a clear understanding of your brand and target audience. We'll guide you through the process of setting realistic budget expectations and goals to avoid limiting your testing.So, whether you're a seasoned marketer or just starting out, get ready for an episode filled with actionable strategies, insider tips, and real-world examples of how to elevate your influencer marketing game with limited resources.Episode Action Items: To find more information about Michael:LinkedInCompany WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and<a...

Podcast Episode 167 of the Make Each Click Count Podcast features Justin Max, the founder of Spark DSG, a digital design and development agency that works to solve complex business problems with measurable outcomes.&nbsp;In today's episode, we have a special guest, Justin Max, from a company that works across multiple industry verticals, helping businesses navigate the ever-changing digital landscape. Join Andy and Justin as they dive into the world of user-centric design and the importance of understanding customer objectives, thoughts, and feelings. Justin shares insights from his company's experience working with diverse industries like healthcare, fashion, and home goods. Discover how they solve complex problems with digital products and specialize in B2B solutions. Get ready to learn about Justin's company's unique project lifecycle process and the importance of user interviews in uncovering unmet needs and improving usability. Plus, gain valuable insights into the world of e-commerce and UX design. Episode Action Items: To find more information about Justin:www.sparkdsg.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 166 of the Make Each Click Count Podcast features Jake Hay, the Partner of Head of Business Development at PopShorts.Jake then dives into a captivating discussion on his experiences with influencer marketing, including a unique campaign that involved a mystery scavenger hunt and generated extensive press coverage. Learn how this innovative approach can make a tremendous impact on your marketing efforts.But it doesn't stop there. Jake also shares valuable insights on the challenges and costs associated with TikTok influencer marketing, highlighting the importance of having the right team and resources. Discover why influencer marketing may not be suitable for every product and how to optimize your marketing channels for maximum customer acquisition.Join us in this episode to explore the evolving landscape of influencer marketing, strategies to succeed as an influencer, and the groundbreaking role of AI in finding the perfect creators to align with your brand.Episode Action Items: To find more information about Jake:[email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 165 of the Make Each Click Count Podcast features Ben Lund, the founder of Rise Marketing Group. Ben is a 14+ digital veteran and a former Googler. Throughout his career he’s worked at Yahoo!, RKG Ad Agency (Currently Merkle), and Google. What excites Ben is seeing firsthand how our marketing strategies can drive business growth for our clients.&nbsp;In this episode, Andy and Ben dive deep into the importance of having solid tracking for your ad accounts. Ben stresses the significance of setting up the Pixel on your site and connecting Google Analytics, as well as establishing proper conversion events. Without proper tracking, your advertising efforts can become a gamble. Ben and Andy discuss the benefits of hiring a developer to ensure correct setup and touch on the motivations behind Google reps' calls. Plus, we have some exciting news about two courses that can enhance your marketing skills.&nbsp;Episode Action Items: To find more information about Ben:www.risemkg.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 164 of the Make Each Click Count Podcast features Nicolas Toper, the co-founder of Inboxbooster, an online software that helps businesses avoid spam folders.In this episode, we explore why email deliverability matters and how it can impact your business. Nicolas shares his insights into the importance of maintaining open communication channels and preventing your messages from being relegated to the dreaded spam folder. We also discuss the key indicators that signal a deliverability issue, as well as the common misconceptions surrounding this topic.But it doesn't stop there. Nicolas reveals the unique approach that Inboxbooster takes to solve deliverability problems. Instead of trying to outsmart the spam filters, Andy and Nicolas shed light on the inner workings of these filters, using artificial intelligence to analyze why certain emails end up in spam. By understanding the rules and guidelines set by these filters, businesses can fine-tune their email strategies for optimal deliverability.Episode Action Items: To find more information about Inboxbooster:www.inboxbooster.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 163 of the Make Each Click Count Podcast features Eric Elkins, the CEO of Wide Focus, a Denver-based agency specializing in organic and paid social strategies. With over 25 years of experience helping companies increase visibility and revenue, Eric is a seasoned strategist, author, and professional speaker.During our conversation, Eric and Andy delve into the common problems clients face when seeking social media management, such as underperforming or inconsistent efforts. Eric sheds light on the importance of tying social media to business goals and showcasing tangible results. We also explore how measuring ROI is crucial in determining the success of online reputation management, community management, and content creation.Speaking of content creation, Eric offers valuable insights on how his agency works with clients to produce engaging content, whether through leveraging existing assets, collaborating with content creators, or utilizing tools like Bilow. We also discuss the impact of different types of content, with video snippets being the most engaging and effective.If you've ever wondered how to kick-start your social media presence or improve your current strategies, this episode is a must-listen. Get ready to unlock the secrets to building a successful social media presence with our expert guest, Eric Elkins. Let's dive in!Episode Action Items: To find more information about Eric:https://www.widefoc.us/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 162 of the Make Each Click Count Podcast features Michael Hixson, the President and Founder of Ecommerce Growth Strategies. With 16 years of experience, he is an accomplished, results-driven professional specializing in e-commerce strategy, digital marketing, and e-commerce marketplaces.Listen as Michael shares his story of starting eCommerce in the 2000s, initially focusing on Google search ads and optimizing the SEO on his own. Michael initially managed the tasks himself due to budget constraints and as the income increased, he started hiring others.In this episode, Michael and I talk about the changes in eCommerce for almost two decades. Advertising costs have risen substantially, necessitating higher investments for effective results. For new entrants, the key suggestion is to prioritize uniqueness.Episode Action Items: To find more information about Michael:https://www.ecommgrowthstrategies.com/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth.Jo shares why having proper analytics is important to enhancing business performance and growth. She speaks about how they emphasize first-party data accuracy, often differing by 5-10% from GA4. She discusses the process involving collecting comprehensive customer data to create a powerful profile for each individual. Listen as Jo and I talk about "Sweet Intelligence" (SI), a specialized version of AI tailored to the needs, quality data being the foundation. Learn why having actionable intelligence is crucial for informed decision-making and business growth. Episode Action Items: To find more information about Jo:https://sweetanalytics.com/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 160 of the Make Each Click Count Podcast features Christine Wetzler, the President of Pietryla PR &amp; Marketing; a Forbes &amp; Entrepreneur Contributor, and the Managing Editor of BoostFrontline.com.Christine shares why it's important to maintain a high-touch approach that creates a genuine connection between the customers and the brand. She discusses the elements inseparable from a successful business strategy.Christine and I talk about some of the most effective methods they've discovered for securing PR for their clients starting with well-defined messaging and determining the most effective communication channels for successful PR efforts. Christine also emphasizes how ensuring effective messaging strongly reflects the intended messages and brand identity. Episode Action Items: To find more information about Christine:https://pietrylapr.com/[email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses.Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-commerce and the battle between single-page and multi-page checkout processes. He highlights the importance of understanding how customers move through the checkout process to increase purchase commitment. Kevin also talks about customer expectations regarding free shipping and why it is important to make customers aware of how they can qualify for free shipping to improve conversion rates and average order value (AOV). In this episode, listen as Kevin and I discuss the importance of considering buying psychology in marketing. Kevin recommends maintaining consistency between the ad and product page imagery and messaging to keep the emotional connection intact. Find out the impact of e-commerce tools like Shopify on website design and user experience. Episode Action Items:To find more information about Kevin:Three29ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 158 of the Make Each Click Count Podcast features Will Ford, the&nbsp;President and Co-Founder&nbsp;of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to test, launch, and scale their product ideas through crowdfunding and beyond.Discover from Will why crowdfunding like Kickstarter and Indiegogo reduces financial risk and allows startups to succeed faster compared to traditional methods. Find out some of the best-performing categories on Kickstarter with the help of Will!Listen to Andy and Will as they talk about how LaunchBoom has evolved its business model to offer better support for crowdfunding campaigns. Learn how all clients who go through the LaunchBoom system and meet the necessary metrics to ensure successful crowdfunding campaigns have a 100% success rate.Episode Action Items:To find more information about Will:LaunchBoomABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch &amp; Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.Listen to Emily as she discusses why decision-making is deeply connected to emotions and how empathetic marketing recognizes the power of emotions in influencing consumer behavior and uses this understanding to drive positive business outcomes. She shares how they follow a five-step empathetic marketing process to ensure empathy is integrated at every level of their clients' marketing programs.Join Andy and Emily as they talk about the importance of A/B tests in all different platforms using the empathy scorecard with data on consumers' values resulting in a significant increase in engagement and clicks. Episode Action Items:To find more information about Emily:[email protected]/empathetic-marketingABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 156 of the Make Each Click Count Podcast features Chris Sullivan, the co-founder and executive technical director at Kworq. He co-founded Kworq because they found that the narrative and emotion was slowly being drained out of advertising and replaced with buzzword-y technology.&nbsp;Chris discusses establishing brand identity that should ideally begin from day one, but the extent of development depends on factors such as market exploration and customer feedback. He shares how to avoid the mistake of imitating the companies' competitors .Join Andy and Chris as they talk about the necessity of having clear and intuitive navigation on a website to avoid confusing customers. They also empasize how social media plays a crucial role in establishing a brand's voice and connecting with the younger generation.Episode Action Items:To find more information about Chris and Kworq, email:[email protected] and [email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 155 of the Make Each Click Count Podcast features Dan Kahn, the CEO of Kahn Media. Following an accomplished career as an automotive journalist, he shifted focus and founded Kahn Media in 2008. Kahn Media is more than just a public relations agency – it is a full-service integrated marketing firm.Dan shares why they believe in understanding their audience before attempting to engage with them. Learn how they gather the necessary information to create a customer avatar during the two-month research period.In this episode, Andy and Dan talk about content creation as an agency and the landscape of media and PR, the significant changes in recent years, and why it is necessary for today's marketing.Episode Action Items:To find more information about Dhan, go to:https://kahnmedia.com/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder &amp; CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs.Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marketing have become a significant concern for brands. Join Andy and Noah as they talk about focusing on making the onboarding process easy and seamless when partnering with modern affiliates. Learn how the success of an affiliate program is influenced by different factors depending on the specific goals and target audience of the program.Episode Action Items:To find more information about Noah, go to:Social SnowballNoah's TwitterABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue.Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising efforts and while there is talk about YouTube shorts, the platform has not yet fully embraced shorts, especially with ads.In this episode, Andy and Chris talk about the significance of conducting thorough research before running YouTube ads as the starting point before launching YouTube ads. They talk about targeting and the importance of creativity in determining the target audience by pre-qualification and pre-filtering process helps ensure that the video is shown to people who are genuinely interested in the product.Episode Action Items:To find more information about Chris, go to:www.forwrd.agencyABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour. Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don’t pay.In this episode, Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion. They talk about when to start testing and the importance of analytics and how to properly use it.Andy, Matt, and Ben discuss calculating ROI through split testing software that will run for a 12-month period. Discover the important questions to ask an agency if you are looking for conversion rate optimization.Episode Action Items:To find more information about Matt and Ben, go to:www.mediacontour.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visitors may have when designing a website or web page and what is the biggest trust factor we have to keep in mind.Listen to Andy and Martin as they talk about conversion rate optimization as a highly valuable practice that can provide ongoing benefits. They discuss running tests for clients and learn why more conversion actions rather than traffic can make a test statistically relevant.Episode Action Items:To find more information about Martin, go to:sitetuners.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 150 of the Make Each Click Count Podcast features&nbsp;Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines.In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience. She discusses the importance of understanding the user's context and expectations when optimizing landing pages. Andy and Kanika talk about achieving significant differences in test results even with a relatively small number of site visitors. Kanika shares the software they use when testing.Episode Action Items:To find more information about Kanika, go to:TwitterBedaBedaABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 149 of the Make Each Click Count Podcast features Joel Stevenson, the Vice President of Growth at Vendasta, the All-in-One Platform for Selling to Local Businesses.Joel shares the early years of Wayfair, the challenges they faced in sustaining growth and driving repeat revenue, and how they overcome these hurdles through investing in a brand and different strategies. He emphasizes the difficulties and complexities involved in growing a business, highlighting the need for perseverance and resilience. In this episode, Andy and Joel discuss the importance of understanding the customer and market dynamics when determining the allocation of resources and investment in customer acquisition and experience. They talk about the importance of using tools like Google Analytics in data tracking and analytics for effective decision-making in marketing and business strategies.Episode Action Items:To find more information about Joel, go to:Vendasta.comThe Hard Sell PodcastABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye, &nbsp;the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing. Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients' problems effectively.In this episode, Andy and Nadine discuss becoming certified story brand guide and the positive impact their agency has seen from being listed as a certified trainer in StoryBrand. Listen to how SyncShow handles the B2B side challenges through useful platforms and tools.Episode Action Items:To find more information about Nadine, go to:SyncShowABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit&nbsp;provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate &amp; strengthen brand loyalty.Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on&nbsp;how companies could improve their conversion rates.Listen to Andy and Shaun as they discuss how AI is being effectively used in their businesses. Find out why an Oddit report is valuable in building a better customer journey.Episode Action Items:To find more information about Shaun, go to:Oddit@brandtifyABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 146 of the Make Each Click Count Podcast features&nbsp;Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing &amp; advertising agency. He offers services from paid ads to web development to organic social media growth. Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of email marketing and focuses on creating engaging content that leads to resulting in more returning customers and increased customer value. In this episode, Andy and Drew talk about how customer reviews can be a great starting point for those who are just starting their e-commerce business.Episode Action Items:To find more information about Drew, go to:Digital DrewABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies.Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer lifetime value.In this episode, Andy shares the importance of understanding the target audience for effective marketing, website creation, and redesign. He shares that his approach to acquisition is to create a customized strategy that aligns with the client's goals and budget and leverages a mix of channels and tactics to drive targeted traffic and leads.Episode Action Items:To find more information about Andy, go to:InsiviaLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results.Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the effectiveness of each platform, in order to determine the best return on investment.In this episode, Krishna discusses their YouTube strategy and challenges. He shares the services they offer their clients to help increase sales.Episode Action Items:To find more information about Krishna, go to:ROI Media WorksLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku the&nbsp;founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google.In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their clients' content. Throughout the episode, Andy and Olu discuss why focusing on SEO is important in ranking on the first page of Google for driving traffic to a website. They talk about how to increase conversion rates and actionable steps to rank well in Google Maps.Episode Action Items:To find more information about Olu and GVATE, go to:GVATEABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence.Lauren shares about affiliate marketing and using it&nbsp;in a lot of different ways by leveraging other people's networks and influence to drive traffic to your store or specific funnel.In this episode, Lauren and Andy deep dive into direct response marketing and how to use it in your eCommerce business through direct response offer built to help customers&nbsp;stay and engage with the product.Episode Action Items:To find more information about Lauren and ClickBank, go to:LinkedInClickBankABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 141 of the Make Each Click Count Podcast features guest Quan Huynh, the Executive Director of Defy Ventures. Quan shares his story of being incarcerated for 15 years and his story of self-reflection, truth and personal responsibility.During the episode, Quan speaks about how discovering that serving others gave him the purpose needed to change his life and provides thoughts that you can incorporate into your own life.Throughout the episode, Andy and Quan discuss the concept of self-responsibility and how that applies to not only those convicted of crimes, but also entrepreneurs and how you can use self-responsibility to take charge of your direction in life.Episode Action Items:To find more information about Quan, go to:defyventures.orgSparrow in the Razor WireABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention &amp; lifetime value.Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model.Ben shares what makes for a successful subscription and what somebody needs to think about when putting together the effort to have a subscription program.Learn some creative ways Ben has seen to entice customers into signing up for a subscription and some mistakes that businesses make when creating subscriptions that cause them to be unsuccessful. Find out some actionable steps Ben recommends for companies thinking to launch a subscription business and for those who have a subscription service already but don't have many sales.Episode Action Items:To find more information about Ben, go to:Rodeo or email [email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping.Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust.Listen to Sarah's thoughts on making it right with a customer if there is an error with an order. She shares some reasons that an eCommerce company would want to outsource their shipping instead of keeping it in-house. Learn the questions she recommends when someone is interested to start outsourcing.Discover the advantage of using a non-Amazon warehouse for fulfillment. Learn more about Airhouse - the services they are offering their clients and how is that helping them increase their business.Episode Action Items:To find more information about Sarah, go to:AirhouseABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%.Dominic defines digital marketing and how it works in conjunction with the overall marketing plan.Dominic explains his course Digital Marketing for E-commerce Masterclass in the Make Each Click Count University; the course inclusions, what would somebody gain from taking this course, and who this course is for.Listen to Dominic's advice to somebody who is just starting an E-commerce business and to someone who has an E-commerce business that is pretty established.Learn what the most important factor is in growing your business from Dominic's perspective.Episode Action Items:CLICK HERE&nbsp;to read all the details on his course&nbsp;Digital Marketing for eCommerce Masterclass&nbsp;and how you can earn an Intermediate Certificate in eCommerce Advertising.ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Mark Meyerson, the director and the head of Search Marketing at One Egg Digital. He has over 13 years of experience in the marketing industry, specializing in Paid Search &amp; Analytics.Learn from Mark as he discusses advertising on Google and the importance of running properly set up and optimizing Google ads to get traffic.Mark shares some of the key mistakes he sees when people run Google ads and how they can avoid those.Find out more about Mark's course, what people can gain from taking this course, and who should take it. Know the advantage of taking a paid course versus trying to educate yourself through the free Google videos.Mark gives advice to those who are just starting a business and looking to drive traffic through Google ads as opposed to somebody who's more established.Episode Action Items:To find more information about Mark, go to:LinkedInbymarketers.coABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.