London Real

Jamal Edwards MBE is the founder of the multi-million pound youth and music-focused media empire SB.TV, which he founded from his bedroom at just 15. At 26, Edwards has already achieved more than most entrepreneurs will achieve in a lifetime and counts Richard Branson as a personal friend. WATCH THE FREE FULL EPISODE: https://londonrealacademy.com/episodes/jamal-edwards/ SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal Chapters: 00:00 Trailer. 01:34 Brian's thoughts on the episode. 04:05 Brian's Introduction. 04:49 10 years since Jamal's first YouTube video and the early days of using YouTube. 09:29 Jamal's view of YouTube today. 10:22 Why Jamal initially chose to use YouTube. 11:23 Jamal and the Google Chrome advert. 13:23 Jamal's success was not overnight. 14:02 Jamal does not rest on his laurels and has learnt to focus on the now. 15:29 Progressing from being a solo entrepreneur to having a team around him. 17:12 Growing a team and his attitude when members leave. 19:31 Hailed as a millionaire at twenty three, does that pose problems for Jamal? 21:20 The benefits of getting investment in 2013. 22:12 How Jamal wants to grow his company whilst keeping its authenticity. 24:55 What Jamal likes about Vice. 26:49 Struggles to get a YouTube partnership. 28:39 Jamal's use of various social media platforms. 30:46 What Jamal thinks is the most important thing in any business. 33:04 What should be remembered when expanding a business into America. 34:03 Your network is your net worth. How Jamal has gained high profile mentors. 37:25 What sort of vibe does Jamal get from being around Richard Branson? 39:03 Positive experiences on Virgin East Coast trains. 40:18 What Jamal Edwards heard from the young entrepreneurs on the train. 41:41 Entrepreneurial scene now so different to ten years ago. 42:47 Building your life story, start now. 44:41 Jamal's "less is more" mantra and the self-belief box. 46:39 The energy he gets for being with members of the Royal Family. 49:01 Receiving the Membership of the Most Excellent Order of the British Empire (MBE) 50:42 Jamal's relationship with his parents. 52:27 The early obsessive Jamal, how he became less reserved. 53:54 SB. TV filming style attracts different audiences. 56:48 Jamal's method for moving forward into new plans 57:49 SB. TV News. Young people do like news, they are opinionated. Jamal's advice to them. 1:00:40 Taking the opportunity to Interview David Cameron and Ed Miliband. 1:02:04 What Jamal sees when he thinks about America. 1:03:06 Ed Sheeran a big turning point for SB. TV. 1:05:04 Does Jamal think that he reaps rewards from putting good energy out into the world? 1:06:23 How does Jamal work a room? 1:08:29 What his current reading material leads him to think about. 1:09:30 Music videos portraying life all about material gain, is that reflective of what life has to offer? 1:11:33 Why Skepta receiving the Mercury prize was a special moment for Jamal. 1:13:08 What it is about young people that is really bothering Jamal at the moment. 1:15:38 People to people connection is far superior to social media. 1:22:06 Coping with his Mother's cancer diagnosis. 1:28:07 What will Jamal and SB. TV be like in 10 years? 1:30:15 Success Secrets. 1:31:28 On tour with Dr Dre, inspiring and a lesson learnt. 1:34:30 What Jamal has changed his mind about during the year. 1:35:55 How Jamal meditates. 1:37:20 What keeps Jamal awake at night? 1:37:48 Jamal's matrix of his success. 1:39:46 Phone call to the 20 year old Jamal. 1:42:31 Best advice ever received. 1:43:50 How to find a mentor. 1:46:07 Advice to the young people watching who have a passion to do something. 1:47:30 Brian's summing up. SB.TV http://www.sbtv.co.uk/ People mentioned in this episode: Gary Vaynerchuk https://londonrealacademy.com/episodes/gary-vaynerchuk-hustle/ Yves Rossy (The Jetman) https://londonrealacademy.com/episodes/yves-rossy-jetman/ Elliott Hulse https://londonrealacademy.com/episodes/elliott-hulse-the-body-is-the-mind/ Daniel Priestley https://londonrealacademy.com/episodes/daniel-priestley-key-person-of-influence/ FULL SHOW NOTES: https://londonrealacademy.com/episodes/jamal-edwards/ MUSIC BY SX- Woo Riddim https://www.youtube.com/watch?v=c3IwDrrkEM8 Label: Butterz http://butterz.co.uk/ Pre-roll music: A-Grade https://soundcloud.com/a_grade SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Jamal Edwards MBE is the founder of the multi-million pound youth and music-focused media empire SB.TV, which he founded from his bedroom at just 15. At 26, Edwards has already achieved more than most entrepreneurs will achieve in a lifetime and counts Richard Branson as a personal friend. WATCH THE FREE FULL EPISODE: https://londonrealacademy.com/episodes/jamal-edwards/ SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal MUSIC BY SX- Woo Riddim https://www.youtube.com/watch?v=c3IwDrrkEM8 Label: Butterz http://butterz.co.uk/ FREE FULL EPISODES: http://londonrealacademy.com/episodes

Yves Rossy is a Swiss military-trained pilot and an aviation enthusiast. He is known as the inventor of a series of experimental individual jet packs, the latest using carbon-fiber wings for flight. WATCH THE FULL EPISODE FOR FREE: https://londonrealacademy.com/episodes/yves-rossy-jetman/ Chapters: 00:00 Trailer. 02:37 Brian's thoughts on the episode. 05:06 Brian's Introduction. 05:59 What concerned Yves for his first flight over the English Channel in 2008. 10:07 What Yves learned about himself from the delayed flight across the English Channel. 10:52 Why a clear head and relaxed body are essential. 13:15 Difference in the way Yves and his partner Vincent Reffet use their bodies in flight. 14:54 Yves' early emotional response to witnessing the power of a jet plane. 17:55 The WOW feeling from flying jet aircraft aged twenty, sometimes difficult to come down from. 22:47 Yves admiration for the military test pilots and first astronauts depicted in The Right Stuff film. 26:10 Did those pilots feel the attraction to the challenge as Yves has to his? 27:58 747 emergency, Yves a trained fighter pilot, feels the pressure of responsibility for passengers. 31:30 How Yves loves moments of freedom playing with nature. 34:00 Yves has so much respect for nature. 36:27 Learning to adapt to the air becoming fluid which reacts with speed. 40:30 An understanding wife. 42:17 The developmental history of flying man. 45:24 Yves trialling of wingsuit flying and developing his own ideas. 47:24 Why are the military and aerospace companies not involved in this development work? 48:42 Development work is costing him, but in his eyes he is the richest guy in the world. 50:37 "I was never in competition, always in creation." 54:41 What has happened since Yves flew across the English Channel on an inflatable wing in 2008. 1:00:32 Yves' most frightening flight experience. 1:09:28 Why he finally decided to return to flying. 1:11:44 The beginning of the complementary partnership with Vincent Reffet. 1:16:51 What we can learn from Yves about being an innovator and the danger of a financial goal. 1:22:08 The Dubai flight. 1:23:05 The highly dangerous cons and financial pros of future plan to be autonomous. 1:27:06 Still deriving lots of fun from flying and research and gratification from passing on knowledge. 1:27:45 Keeping in good shape, Yves fitness regime and how he clears his mind prior to a flight. 1:29:36 The parts played by Bruno Bokker, Thomas Enders and his Highness Sheikh Hamdan Crown Prince of Dubai in the Dubai flight. 1:32:54 Learning to avoid aircraft turbulence for the Dubai flight. 1:36:51 Crying and shouting with emotion at the beauty when flying over Rio de Janeiro, Brazil. 1:39:32 For how long will Yves continue to fly? 1:40:07 Crash landing onto water during the flight in Malta. 1:44:30 Working and living in Dubai. 1:48:04 Next planned high profile flight and Yves gratitude for this opportunity to explain how they are not crazy guys. 1:49:24 The difference in the machines he requires to those with another purpose for flight. 1:52:30 Success secrets. 1:53:32 Brian tells Yves he needs to write his book for us. 1:54:44 Phone call to the 20 year old Yves Rossy. 1:57:30 Best advice Yves ever received. 1:58:38 Advice to the young people watching wanting to succeed in what they want to do. 2:02:11 Brian's summing up. Notes: Jetman (Yves Rossy) website http://www.jetman.com/ Yves Rossy on TEDx https://www.ted.com/talks/yves_rossy_fly_with_the_jetman?language=en Jetman on facebook https://www.facebook.com/jetmanofficial/ Jetman on Instagram https://www.instagram.com/jetman/ Yves Rossy on Wikipedia https://en.wikipedia.org/wiki/Yves_Rossy FULL SHOW NOTES: https://londonrealacademy.com/episodes/yves-rossy-jetman/

Yves Rossy is a Swiss military-trained pilot and an aviation enthusiast. He is known as the inventor of a series of experimental individual jet packs, the latest using carbon-fiber wings for flight. WATCH THE FULL EPISODE FOR FREE: https://londonrealacademy.com/episodes/yves-rossy-jetman/

Cory Doctorow is a science fiction novelist, blogger and technology activist. WATCH THIS FULL EPISODE FOR FREE: https://londonrealacademy.com/episodes/cory-doctorow-little-brother/ Cory is the MIT Media Lab's Activist in Residence and a special consultant to the Electronic Frontier Foundation, a non-profit civil liberties group that defends freedom in technology law, policy, standards and treaties. He also holds an honorary doctorate in computer science from the Open University (UK), where he is a Visiting Professor. 00:00 Trailer. 01:57 Brian's thoughts on the episode. 04:47 Brian's Introduction. 05:24 Cory's observations on the UK and World property market. 10:03 The impact upon the poor of rising property prices. 11:56 Pros and cons of living in Burbank, Los Angeles State. 15:13 View from America of the forthcoming Presidential election. 17:40 Five years on from 'Trumpism', what may be happening if we're not digging through the rubble. 28:10 Cory fears a major risk is people's nihilism, but the contradictions are not intractable 31:03 What connecting with characters and situations in books and allows people to do. 39:34 Authors and fanfic. 41:00 How Cory started writing and persevering when feeling uninspired. 44.57 How Cory manages to be such a prolific writer. 47:24 Taking a broader vision of what it means to be published. 53:02 Difference between a blog and publishing. 56:00 Publishing, the discipline of doing something for someone else. 58:18 Team building and team performance. 1:01:00 Managing daily family routines around a working couple. 1:02:20 Cory's role at MIT Media Lab and the Forbidden Research project. 1:14:53 What Aaron Swartz' suicide has emphasized. 1:22:14 Using the hill climbing algorithm analogy when there seems no way forward. 1:23:38 Cory defines his role as an activist. 1:24:24 The reasons for Cory's involvement in the SOPA and Mozilla campaigns. 1:34:26 A future world where our assets cease to be ours. 1:35:39 What in future we should be aware of from Google, Apple, Amazon and Microsoft. 1:39:51 Two fundamental principles for future use of computers and systems. 1:41:48 Which vision of the future are we heading towards, '1984' or 'Brave New World'? 1:42:32 Cory's view of the future for social media. 1:48:28 What the future looks like in Cory's next book 'Walk Away'. 1:51:19 Burning Man, Black Rock Desert, Nevada. 1:51:28 A post-scarcity society. 1:52:42 What is meant by positional goods. 1:55:45 Example of a post-scarcity world. 1:58:09 Exciting initial response to 'Walk Away'. 1:58:42 Success Secrets? 1:59:33 Does Cory ever fear for his safety or feel watched? 2:04:07 Phone call to the 20 year old Cory Doctorow. 2:05:13 Best advice ever received. 2:06:04 Advice to young people who don't want to have privacy issues in later life. 2:09:36 Brian's summing up. Cory Doctorow website: http://craphound.com/ Cory Doctorow on Twitter https://twitter.com/doctorow Cory Doctorow Blog http://boingboing.net/author/cory_doctorow_1 Cory Doctorow on Wikipedia https://en.wikipedia.org/wiki/Cory_Doctorow Cory Doctorow Books: Little Brother https://www.amazon.co.uk/Little-Brother-Cory-Doctorow/dp/0007288425/ref=asap_bc?ie=UTF8 Other books by Cory Doctorow https://www.amazon.co.uk/Cory-Doctorow/e/B001I9RSKC FULL SHOW NOTES: https://londonrealacademy.com/episodes/cory-doctorow-little-brother/

Cory Doctorow - Little Brother - Trailer WATCH TRAILER: https://www.youtube.com/watch?v=417cAMAuBVY FREE FULL EPISODE: http://londonreal.link/coryd (Out Now for Members; Public Release on 30-Oct-2016). Cory Doctorow is a Canadian-British blogger, journalist, and science fiction author who serves as co-editor of the blog Boing Boing. SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Kaz Aston is a multiple sclerosis campaigner and fund raiser from Berkshire, England. WATCH FOR FREE: https://londonrealacademy.com/episodes/kaz-aston-thriving-with-multiple-sclerosis/ Chapters: 00:00 Trailer. 01:44 Brian's thoughts on the episode. 05:17 Brian's Introduction. 06:03 Receiving the diagnosis of Multiple Sclerosis (MS). 07:08 Kaz' reaction to the diagnosis. 08:55 All-consuming information search or living a positive lifestyle. 10:48 What MS is and the different ways it affects people. 12:56 Is it life threatening? 13:27 How Kaz was affected and how she has learned to manage the effects. 15:30 A relatively new disease with many treatment options and continuing research. 16:29 Changes in life-style and diet can improve how the body reacts. 17:17 Children amongst the 110,000 people affected in the UK. 17:54 How good is the UK in treatment, support for and awareness of the sick and disabled? 20:00 Fighting the corner against UK Government's initial proposed changes to disabled policy. 23:23 Becoming involved in drag racing, the fastest motor racing on earth and loving it. 27:30 Don't let MS stop you from doing anything. 28:14 What can people without MS learn from Kaz' philosophy of life. 29:24 Relating her philosophy to other life affecting illnesses and how Government can help. 31:11 How Kaz moved from nursing to charity fundraising, and into media and PR. 32:49 Having a strong work ethic and drive but learning to adapt that for positive outcomes. 34:13 Learning the skills to manage the loneliness of working on your own. 35:53 The key to successful Public Relations using Twitter and YouTube. 39:14 What the Rotary Club is and Rotarians do. 42:24 Fostering a charitable ethic by helping people understand the need. 43:54 The drive to eradicate polio worldwide. 46:34 Exciting times with new treatment opportunities and work towards finding a cure for MS. 48:39 Angelina Jolie's management of her health issues and her charitable work. 50:25 Everyone ages, bringing a need to adapt, so should we all learn to make lifestyle choices now? 51:48 The motivation for continuing to learn and take on new challenges. 53:27 How we can all learn to deal with stress and exhaustion levels. 56:03 Monarchy Online a website to fulfil a need for people to learn about the Monarchy. 1:04:14 Success secrets. 1:04:54 Are millennials self-absorbed, social media animals, privileged, and entitled? 1:05:45 Kaz' next big challenge. 1:08:19 Telephone call to the initially diagnosed Kaz. 1:09:30 Best advice ever received. 1:11:27 Advice to young people who want to be like Kaz. 1:14:13 Brian's summing up. Kaz Aston website: http://www.kazaston.com/ FULL SHOW NOTES: https://londonrealacademy.com/episodes/kaz-aston-thriving-with-multiple-sclerosis/

Kaz Aston - Thriving with Multiple Sclerosis - Trailer. WATCH: https://www.youtube.com/watch?v=C41RqKaSTZ0 Kaz Aston is a multiple sclerosis campaigner and fund raiser from Berkshire, England. SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Patrick McGinnis is a venture capitalist, private equity investor, and author of The 10% Entrepreneur. WATCH THE FREE FULL EPISODE: http://londonrealacademy.com/episodes/patrick-mcginnis-the-10-percent-entrepreneur/ In his book Patrick shows how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. After a decade on Wall Street he founded Dirigo Advisors to provide strategic advice to investors, entrepreneurs, and fast growing businesses. In this capacity, he has worked in a range of settings, from building startups from the ground up in Silicon Valley to acting as an expert consultant to the World Bank in Latin America, Africa, and the Middle East. As a 10% Entrepreneur, he has built a diverse portfolio of investments outside of his day job. This portfolio encompasses fast growing new ventures in the United States, Latin America, Europe, and Asia, including ipsy, the world's largest online beauty community; Bluesmart, the inventor of the world's first smart, connected carry-on suitcase; and Afiniti, a big data company that is reinventing the call center industry. He has also been a partner in several real estate investments and is a seed investor in the upcoming London stage adaptation of The Last King of Scotland. Patrick is a graduate of Harvard Business School and Georgetown University and also writes for Fortune, Business Insider, Huffington Post, Boston Magazine, and Forbes. Chapters: 00:00 Trailer 01:39 Brian's thoughts on the episode. 04:42 Brian's Introduction. 05:16 Brexit challenge to attracting global talent for start-ups. 08:30 What has made becoming entrepreneurial much more accessible. 10:21 How the FoMO acronym came about and went viral. 14:48 What FoMO means for the ordinary person. 16:03 Has Patrick learnt anything from FoMO, FoBO and FoDA? 16:44 How FoMO makes Tim Ferris anxious. 17:07 FoMO is the Wildebeest of Venture Capital. 17:59 The value in going to Harvard Business School. 21:13 Financial crash of 2008. 24:43 The massive collapse of AIG totally destroyed his illusion. 27:01 Patrick's dilemma of what to do next. 29:12 Brian's financial crash story. 30:32 Patrick's journey from being in limbo, to the 10% concept. 36:51 Angel advisors. 38:05 How the 10% can equate to half a day advising start-up companies. 39:20 Can anyone become a 10% entrepreneur? 40:37 How the 10% offer works in practice. 43:44 The five different types of entrepreneurs. 43:58 The role of an angel. 45:33 The advisor. 46:52 The founder. 47:09 The aficionado. 48:18 The 110% entrepreneur. 49:07 Is it all just about the money? 53:10 What job satisfaction statistics illustrate. 55:09 Where entrepreneurs go wrong over giving equity. 58:33 Working out the percentage value of advice you offer or of being on the board. 1:00:48 The story of Zipcar. 1:03:49 Facebook illustration of how partnerships can go wrong. 1:05:35 Glamorisation and de-emphasis of the reality of entrepreneurship. 1:08:34 Learn about the business first before fully committing finance. 1:11:30 Ipsy investment. 1:14:22 Patrick's emotional moments with Ipsy. 1:17:51 Bluesmart investment. 1:19:07 Crowdfunding advice. 1:20:33 What Patrick learned from an advisory role which went wrong. 1:22:21 Reputation risk. 1:23:57 How should people get started in 10% investing? 1:29:48 Screwing up and redeeming himself in a presentation to a book publisher. 1:36:14 What Patrick has learned from having a published book. 1:39:07 Success secrets. 1:39:55 Brian's personal support for Patrick's 10% entrepreneur idea. 1:41:38 Phone call to the 20 year old Patrick. 1:42:21 Best advice ever received. 1:43:38 Advice to the 20 year old who wants to be like Patrick. 1:45:15 Brian's summing up. Patrick McGinnis' website: http://patrickmcginnis.com/ FULL SHOW NOTES: http://londonrealacademy.com/episodes/patrick-mcginnis-the-10-percent-entrepreneur/

Find out more about the Academy: http://londonrealacademy.com/membership Tribe member Jabaal: "The kick off call with Brian was amazing but when you he left... I had one of the best moments of my life! We stayed for over 3 hours on the call. I have such a rush of adrenaline right now. I feel like I just had 30 London Real interviews in 3 hours! It was so good. Thank you endlessly Brian" SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Patrick McGinnis is a venture capitalist, private equity investor, and author of The 10% Entrepreneur. FREE FULL EPISODE: http://londonrealacademy.com/episodes/patrick-mcginnis-the-10-percent-entrepreneur/ (Public Release on Sunday Oct-16th) In his book Patrick shows how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. After a decade on Wall Street he founded Dirigo Advisors to provide strategic advice to investors, entrepreneurs, and fast growing businesses. In this capacity, he has worked in a range of settings, from building startups from the ground up in Silicon Valley to acting as an expert consultant to the World Bank in Latin America, Africa, and the Middle East. As a 10% Entrepreneur, he has built a diverse portfolio of investments outside of his day job. This portfolio encompasses fast growing new ventures in the United States, Latin America, Europe, and Asia, including ipsy, the world's largest online beauty community; Bluesmart, the inventor of the world's first smart, connected carry-on suitcase; and Afiniti, a big data company that is reinventing the call center industry. He has also been a partner in several real estate investments and is a seed investor in the upcoming London stage adaptation of The Last King of Scotland. Patrick is a graduate of Harvard Business School and Georgetown University and also writes for Fortune, Business Insider, Huffington Post, Boston Magazine, and Forbes. BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Brian Rose is the Founder and Host of London Real. WATCH THE FULL EPISODE FOR FREE: https://londonrealacademy.com/episodes/brian-rose-the-future-of-london-real/ FREE Webinar: 4 Steps To Transform Your Life - https://app.webinarjam.net/register/24344/d3803c7a88 Chapters: 00:00 Trailer. 02:41 Brian's thoughts on the episode. 05:59 Alexander Dziri's introduction. 06:46 5 years working on London Real. 07:30 A new era for London Real. 15:59 Brian Rose is an introvert. 19:55 The craft of being a good interviewer and truth about Ido Portal interview. 24:16 Building rapport and gaining trust of interviewees. 28:30 Successful people are not superhuman. 35:38 Ego, a misunderstood word. 43:38 Where other YouTubers fail to make a success. 50:58 Behind the scenes at London Real. 59:21 How Brian's family influenced him. 1:05:16 What drove him to Massachusetts? 1:06:37 Why he chose Wall Street after MIT. 1:17:31 What did his time as a banker teach him. 1:20:55 If banking was so good, why did he leave? 1:23:51 What has he learned from the many guests he has interviewed. 1:29:21 Why do we put labels on people? 1:31:40 One sentence opinion of some London Real guests. 1:34:15 Rumoured that Brian will be fastest person to make Castle wall of fame. 1:36:04 Brian's opinion of Dan Pena. 1:38:36 What helps Brian to up his game? 1:39:34 Success secrets. 1:40:00 Guests who, surprisingly, people don't pick up on, but should do. 1:42:13 Which three big guests would Brian like to have on London Real? 1:45:17 The London Real guests he would choose to be on the board of a new company. 1:48:32 Best advice he has taken from a London Real guest. 1:51:36 Call to 20 year old Kaden. 1:55:55 Call to the 20 year old who is thinking of building something like London Real. 2:01:17 Alexander's thanks to Brian. Brian's vision for future of London Real. 2:11:11 Advice to the 20 year old Brian Rose. 2:13:00 Brian's summing up. FULL SHOW NOTES: https://londonrealacademy.com/episodes/brian-rose-the-future-of-london-real/

Brian Rose is the Founder and Host of London Real. WATCH THE FULL EPISODE FOR FREE: https://londonrealacademy.com/episodes/brian-rose-the-future-of-london-real/ (Out Now for Members; Public Release on Oct-9th). FREE WEBINAR: 4 Steps To Transform Your Life https://app.webinarjam.net/register/24344/d3803c7a88

Steve Maxwell is an American fitness coach, physical educator, and Brazilian Jiu-Jitsu instructor. Maxwell was named one of the top 100 trainers in the United States by Men's Journal. WATCH THIS EPISODE FOR FREE: https://londonrealacademy.com/episodes/steve-maxwell-breathe/ Chapters: 00:00 Trailer. 02:13 Brian's thoughts on the episode. 06:11 Brian's Introduction. 07:09 Steve's nomadic lifestyle. 10:02 Travelling light. 11:37 The accumulation mind-set. 14:45 What Steve has learned from his travels over the past year. 17:18 Why Steve stopped owning guns. 18:51 Steve loves Australia and its people. 20:29 Breath work, where he learned various techniques. 27:03 How he tests and teaches students. 29:09 Why Steve tapes his mouth. 31:10 Swedish dry brush technique. 32:44 Different breathing patterns. 37:26 The Benefits of breathing technique in training. 40:58 Health and fitness industry and diets are based on fear, fear of dying. 46:54 How Steve views his own death. 47:45 Many people hate their lives, but can't find a way to change that. 48:59 Calmness from breath techniques allows you to get in touch with your higher mind. 50:19 How Steve deals with negative thoughts. His positive affirmations. 55:24 Movement techniques. 1:08:35 Memory of Hélio Gracie. 1:11:10 Perspective on the UFC 1:17:56 Steve's view of Conor McGregor. 1:20:14 Present state of MMA 1:22:30 Failure is just a concept. 1:26:28 Where Steve will be travelling to in the coming year. 1:29:17 What is happening in the USA at the moment? 1:34:48 Why Steve visits an astrological predictor. 1:42:58 Success Secrets 1:43:40 Steve's intention for some time in the future. 1:46:16 Intentions not goals. 1:53:15 Phone call to the 20 year old Steve Maxwell. 1:55:03 Best advice ever received. 1:56:45 Advice to the 20 year old who has dreams. 1:57:40 Brian's summing up. 1:59:02 Steve's new website, baby crawling video and upcoming trainings. Show Notes: Steve Maxwell website http://www.maxwellsc.com/ Steve Maxwell on Twitter https://twitter.com/SteveMaxwellSC Steve Maxwell on YouTube https://www.youtube.com/user/MaxwellStrengthCond Steve Maxwell on Facebook https://www.facebook.com/stevemaxwellsc/ Steve Maxwell on Instagram https://www.instagram.com/stevemaxwellsc/ People mentioned in this episode: Ido Portal https://londonrealacademy.com/episodes/ido-portal-a-moving-conversation/ Kevin Kelly https://londonrealacademy.com/episodes/kevin-kelly-the-inevitable/ Wim Hof https://londonrealacademy.com/episodes/wim-hof-the-iceman/ FULL SHOW NOTES: https://londonrealacademy.com/episodes/steve-maxwell-breathe/ Music by: Samurai Breaks Samurai Breaks | Free Listening on SoundCloud

Steve Maxwell - Breathe - Trailer. WATCH: https://www.youtube.com/watch?v=GNB91A-LnZE FREE FULL EPISODE: https://londonrealacademy.com/episodes/steve-maxwell-breathe/ (Out now for Members; Public release Oct-2nd) Steve Maxwell is an American fitness coach, physical educator, and Brazilian Jiu-Jitsu instructor. Maxwell was named one of the top 100 trainers in the United States by Men's Journal. BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal MUSIC BY Samurai Breaks!! (Support your local artist! :D ) Samurai Breaks | Free Listening on SoundCloud

Kimberley Wyatt is an American dancer, singer, choreographer, and television personality. FREE FULL EPISODE: https://londonrealacademy.com/episodes/kimberly-wyatt-pussycat-dolls/ Kimberley is an ambassador for the Youth Sport Trust. She recently launched the Well-Fit campaign, which helps kids develop a positive relationship to their bodies early on in life. She also works mentoring young talent on the TV show 'Got to Dance'; she won Celebrity MasterChef, and all this while recently becoming a parent. Oh yeah, and she was in the Pussycat Dolls for seven years. Don't cha wish your girlfriend was a multi-talented, spiritual, compassionate, hard-working mother like her? Chapters: 00:00 Trailer. 02:50 Brian's Introduction. 03:23 How a girl from Missouri came to be living and working in the UK. 04:41 Why were the Pussycat Dolls so popular in Britain? 05:45 Tremendous fan support helped her to rise above feelings of exhaustion and pain. 06:24 How the Pussycat Dolls evolved to the cheeky, racy, explicit, Don't Cha video. 07:35 Giving Don't Cha a more urban feel for the video. 08:51 Fight of Kimberly's life to be good enough to be in the video. Filming it was brutal. 11:26 Financial pressure to make this video a success. 12:03 What was given a great deal of thought when it came to the branding of the Pussycat Dolls. 12:27 Artist's videos which inspired her as a child to be the one white girl dancing in their videos. 13:14 Kimberley's early dance career. 15:48 Growing up in Missouri and moving out. 16:51 Welcome to Los Angeles honey amid fierce competition. 18:27 Trying to pay the bills whilst figuring out what she was, wanted and how to get that. 20:15 What dance means to Kimberly. 23:39 A pivotal moment when Kimberly realised what had pulled the love of dance from her. 24:59 Leaving the Pussycat Dolls. 25:38 Faking authenticity in performance. 26:24 What it takes to make a great dancer. 27:37 Why is dance at the bottom of the totem pole? 29:11 Work ethic is probably 90% of being a serious dancer, all in those heels. 30:31 Stressful time, meanwhile demonstrating she wanted to make the Pussycat Dolls a success. 33:16 The 360 deal. 34:20 What it is like being in the maelstrom of the entertainment business in Los Angeles. 35:25 When did Kimberly know she was in the band and that they were going to be big? 36:57 The moment she realised the Pussycat Dolls were really successful. 37:42 What she has learned from having had that fame. 37:49 Looking back on those 7 years of fame with the Pussycat Dolls. 41:08 How Pussycat Dolls stayed together for so long? 42:13 The two sides of Nicole Scherzinger and the decision to leave the group. 45:15 Trying lots of different ideas and her successful ventures. 50:21 Is dance the opposite of a selfie? What dance has the ability to do for families and children. 51:28 Dance as a form of expression and communication. 52:19 "You can't see how to connect the dots until you look back" 52:34 The changing ways of achieving fitness, away from the gym, using movement. 54:51 The three rules Kimberly has always lived by. 56:47 Finding it tough participating in Celebrity Master Chef and what winning meant to her. 1:00:22 Why she chose to live and bring up a family in London rather than Los Angeles. 1:06:05 Why she thinks ego is the enemy. 1:11:09 What wellness means to her. 1:11:43 Success secrets. 1:12:24 Trying to find a balance between doing normal things and having to interact with social media. 1:15:34 The stories behind her tattoos. 1:18:05 Being very in tune with her body. 1:19:26 Trying to help 6-8 year olds understand and deal with their emotions. 1:20:09 Narcissism is a real problem now and something we need to combat. 1:21:10 Will there be a Pussycat Dolls reunion sometime in the future? 1:21:42 The NWA movie. 1:22:51 The crazy, cut-throat music business. 1:23:51 Brian's summing up. FULL SHOW NOTES: https://londonrealacademy.com/episodes/kimberly-wyatt-pussycat-dolls/

WATCH: https://www.youtube.com/watch?v=siKLjMTQxY8 FREE FULL EPISODE: https://londonrealacademy.com/episodes/kimberly-wyatt-pussycat-dolls/ (Out now for members; public release on Sep-25) Kimberley Wyatt is an ambassador for the Youth Sport Trust. She recently launched the Well-Fit campaign, which helps kids develop a positive relationship to their bodies early on in life. She also works mentoring young talent on the TV show 'Got to Dance'; she won Celebrity MasterChef, and all this while recently becoming a parent. Oh yeah, and she was in the Pussycat Dolls for seven years. Don't cha wish your girlfriend was a multi-talented, spiritual, compassionate, hard-working mother like her? BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Graham Hancock is a British writer and journalist who specialises in theories involving ancient civilisations, stone monuments or megaliths, altered states of consciousness, ancient myths and astronomical/astrological data from the past. WATCH FOR FREE: https://londonrealacademy.com/episodes/graham-hancock-magicians-of-the-gods/ Chapters: 00:00 Trailer. 02:45 Brian's thoughts on the episode. 06:29 Brian's Introduction. 08:00 'Fingerprints of the Gods' controversially proposes we are a species with amnesia. 09:00 How a trip to Ethiopia led to Atlantis and its mystery. 14:48 The past as an ideological subject, controlled to keep society producing and consuming. 17:06 Academia and their media friend's reaction to his radical interpretation of the past. 20:24 Ted removes Graham's and Rupert Sheldrake's 2013 Tedx talks. 24:18 What is a step too far for Tedx. 25:00 Graham awaits the day when Richard Dawkins has his first DMT trip. 27:14 Psychedelic experiences for research into the origin of cave art, shook him to his core. 33:19 Is there progress towards acceptance of psychedelics? 38:04 Britain is going backwards whilst America goes forward. 40:08 Does it have an effect on society in States where Cannabis is now legal? 42:20 The reason for the rise in support for Donald Trump. 44:28 Graham's relationship with Cannabis. 48:49 Graham and Brian talk about Joe Rogan and his show. 52:10 Ayahuasca and San Pedro experiences and Governmental control. 1:01:28 When using psychedelics it is very important to be clear to make the intention for good. 1:04:18 When writing novels, he feels just like a kid playing computer games, totally in it and loving it. 1:06:43 Why Graham felt the need to take a break from writing non-fiction. 1:08:32 A book Graham would like to write with his wife, a photographer. 1:10:03 North America may hold the key to finally finding out what happened to our ancestors. 1:12:43 The reason Graham decided he had to write 'Magicians of the Gods' 1:22:06 How Graham embraces his ego, its useful and negative sides. 1:23:39 What precious thing should be embraced, celebrated, loved and enjoyed. 1:24:15 How he is trying to work on one of his faults. 1:25:31 Success secrets. 1:25:59 Who he considers successful. 1:26:16 Advice to the younger generation. 1:27:17 Brian's summing up. Graham Hancock website https://grahamhancock.com/ More Graham Hancock on London Real https://londonrealacademy.com/episodes/the-return-of-graham-hancock/ https://londonrealacademy.com/episodes/graham-hancock-and-the-sacred-vine/ FULL SHOW NOTES: https://londonrealacademy.com/episodes/graham-hancock-magicians-of-the-gods/ MUSIC BY: Distance - Untouchable https://distanceofficial.com https://soundcloud.com/distance Chestplate Records: https://www.facebook.com/Chestplate

Graham Hancock - Magicians Of The Gods - Trailer

Will Young was the first winner of the worldwide Pop Idol franchise and now the owner of 2 BRIT awards from 12 nominations. He has written 3 books and acted in film, television and on stage where he has been nominated for the Laurence Olivier Award for Best Actor in a Musical. Watch For FREE: https://londonrealacademy.com/episodes/will-young-who-i-am/ Chapters: 00:00 Trailer. 02:09 Brian's thoughts on the episode. 05:27 Brian's introduction. 06:14 2002, Will enters Pop Idol show with an innate sense of the future. 09:14 Boot camp for how to be a pop star. 10:13 Limited past experience. 12:25 Memories of sharing the joy of the 20 week Pop Idol experience. 15:12 When Will answered back to Simon Cowell, one of the biggest moments of his life. 15:54 Why he did it. 18:43 Is Simon Cowell a bully? 20:52 Touring with others from the show and coming out. 23:27 Publicly coming out back in 2002. 26:20 Being outspoken on LGBT issues for the younger generation. 30:56 Negative and positive decisions following winning Pop Idol. 33:05 Not managing his ego. 33:50 Is it possible to make music if not happy? 34:31 I think you are pretty unlikeable, Lois Evans tells Will. 35:43 How he never has a bad day at work. 37:54 Using the tennis ball technique. 39:20 True connection with the audience is a spiritual feeling. 42:06 Musicians sometimes feel a performance is an out of body experience. 43:00 PTSD, trauma, depersonalization, derealisation and hypervigilance suffering. 51:26 Limited benefit of medication. 53:08 Experiential therapies. 55:41 Will's other artistic endeavours in film and a play. 59:29 Difference between performing in concert as yourself and acting a part in the theatre. 1:01:04 Why Will feels more vulnerable in the pop world than acting in a play. 1:03:06 How the music industry today compares to 2002. 1:09:08 How Conor McGregor moves astonishes Will and introduced him to Muay Thai. 1:10:51Why Will would like to eradicate the word failure. 1:15:34 Learning how the voice can be a tool to link us to our personalities. 1:19:19 Considering doing a Ted Talk. 1:20:14 What Will would like the next five years to hold for him. 1:21:16 A love for teaching. 1:23:46 Does he still need to have another Number One Album? 1:26:10 Phone call to the 20 year old Will Young. 1:27:41 Best advice ever received. 1:28:35 Relationship with parents. 1:29:50 Advice to the young person who wants to be like him. 1:31:19 Brian's summing up. Show Notes: Will Young on Wikipedia https://en.wikipedia.org/wiki/Will_Young Will Young on Twitter https://twitter.com/willyoung?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Will Young on Facebook https://www.facebook.com/willyoung/ Will Young Website http://willyoung.co.uk/ FULL SHOW NOTES: https://londonrealacademy.com/episodes/will-young-who-i-am/

Stop wasting precious time, take a chance - only those who take risks can be truly free. Accelerate Your Business in 8 Weeks: https://londonrealacademy.com/the-business-accelerator/

My thoughts on how every business is a media business first! Accelerate Your Business in 8 Weeks: https://londonrealacademy.com/the-business-accelerator/

Accelerate your business in 8 weeks: https://londonrealacademy.com/the-business-accelerator/

Will Young - Who I Am - TRAILER. FREE FULL EPISODE: http://londonrealacademy.com/episodes/will-young-who-i-am/ (public release 11-Sep-2016) Will Young is an English singer-songwriter and actor who came to prominence after winning the 2002 inaugural series of the British music contest Pop Idol, making him the first winner of the worldwide Idol franchise. BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Dr Carla Stanton is a eczema expert and graduate of the London Real Business Accelerator. Watch it here: https://www.youtube.com/watch?v=9YSu-Aylg7A Accelerate Your Business in 8 Weeks: https://londonrealacademy.com/the-business-accelerator/

WATCH THE FULL EPISODE FOR FREE: https://londonrealacademy.com/episodes/dr-jane-goodall-wild-at-heart/ Dr. Jane Goodall is a primatologist, ethologist, and anthropologist who revolutionised the way we understand the animal kingdom by observing wild chimpanzees. A United Nations Messenger of Peace, Jane Goodall is one of the most respected members of the world scientific community. In 1957 at the age of 23 she sailed to Kenya and later travelled to Tanzania to live in the wild with a colony of chimpanzees. There she made groundbreaking discoveries regarding the use of tools, hunting behaviour, leadership, emotions and language. 00:00 Trailer. 02:18 Brian's thoughts on the episode. 05:26 Brian's Introduction. 06:09 Early childhood desire to live with animals and write books about them. 06:44 Dr Doolittle a treasured book from childhood. 07:49 Early understanding and communication with animals. 08:19 A 1940's childhood. 12:01 Jane's Mother to whom she attributes everything. 13:37 Inspirational woman. 14:05 A love of books fuelling a desire to live with wild animals in the wilderness. 14:55 Sir Winston Churchill's role in leading the UK through the war. 16:06 A lifeline for the post war young woman with a burning desire to go to Africa to be with the animals. 17:53 To Kenya via the Cape and witnessing apartheid. 19:43 Jane enjoyed being an attractive, flirtatious young woman. 20:26 Meeting Louis Leakey for the first time. 22:05 Two girls alone encounter a rhinoceros and a lion. 25:24 Coolness in lion incident leads to post to study chimpanzees in Gombe. 26:16 A momentous breakthrough with the chimpanzees. 27:41 Patience is one of her greatest virtues. 28:06 Beauty and The Beast a global sensation and being a CoverGirl. 30:05 At Cambridge University Jane's views on head versus heart scientific research. 34:17 Study of chimpanzees discovering how early human behaviour came from ancient primate past. 38:23 What part fear played in her close encounters with the chimpanzees. 39:59 Receiving a big hug from a chimpanzee. 41:38 Using her gift of communication. 42:08 Roots and Shoots her international Youth programme doing such important work. 45:26 Young people with big ideas, getting out there and doing something for the future of their world. 47:03 'This planet can provide for human need, but not human greed.' 49:24 What has been achieved in working with villages around the Gombe and across Africa. 51:34 Using Global Forest Watch. 52:42 Governments owned by big business, thwarting good ideas. 53:52 Jane's biggest challenges now. 55:37 A lot of people think that having hope is crazy. 56:45 Who Jane thinks of as successful people and the values she likes in people. 58:30 Where she goes for spiritual healing. 59:42 Why people listen to Jane's message. 1:02:01 Positive advice to those who feel hopeless and helpless in the face of the magnitude of the problems facing the world today. 1:03:42 Jane's reasons for being a vegetarian and would be vegan. 1:05:36 Phone call to the 20 year old Jane Goodall. 1:06:41 Best advice ever received. 1:07:34 Advice to the 20 year olds of today. 1:08:39 Very optimistic that we will make a difference in the window of time left to save the planet. 1:09:44 Brian's summing up. FULL SHOW NOTES: https://londonrealacademy.com/episodes/dr-jane-goodall-wild-at-heart/ BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Dr. Jane Goodall - Wild At Heart (public release 04-Sep-2016) FREE FULL EPISODES: http://londonrealacademy.com/episodes Dr. Jane Goodall is a primatologist, ethologist, and anthropologist who revolutionised the way we understand the animal kingdom by observing wild chimpanzees. A United Nations Messenger of Peace, Jane Goodall is one of the most respected members of the world scientific community. In 1957 at the age of 23 she sailed to Kenya and later travelled to Tanzania to live in the wild with a colony of chimpanzees. There she made groundbreaking discoveries regarding the use of tools, hunting behaviour, leadership, emotions and language. BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Philip McKernan - Discover Your Destiny WATCH FREE HERE: https://londonrealacademy.com/episodes/philip-mckernan-discover-your-destiny/ This week's returning guest on London Real is Philip McKernan. Philip believes that the biggest barrier to creating a meaningful life is the quality of relationship you have with yourself. Who are you seeking approval from right now? Are you driven towards your goals because they are valuable in themselves, or because you want to make a point to someone? Are you living authentically, or at the mercy of a story that no longer works for you? Many of us use success, money and work as a way to avoid listening to our intuition, and what that intuition is telling us. For Philip, we live in a culture dominated by the mind. It's his mission to turn people away from their minds, and towards their true selves. After working with thousands of people from the rich and the powerful, to orphans in the poor world, Philip is convinced that our struggles and depressions can be healed if we would just stop and listen to our intuition. We live a life running away from our feelings, but the sad truth is, according to Philip, they catch up with us eventually. The question is not what we think about money, relationships, family and work. The real question is how do they make us feel? It's the story behind those feelings that holds the key to living a more fulfilled life. But as Philip says, it's that very story we are doing our best to avoid. As he tells me in the course of our amazing discussion, when we give up trying to be who we think we should be, and allow ourselves to be who we really are, then we can start to build lasting happiness and self-worth. For most of us, who we are is tied up in what we do, and that's what Philip is trying to steer us away from. Can you define yourself outside the work you do? Philip's message is powerful, and he doesn't waste words. This week's interview is packed with ideas and practical advice on making the leap from what Philip calls 'mindset' to 'soulset'. Just listening to Philip Mckernan is gonna make you feel like you are doing serious and fulfilling inner work. 00:00 Trailer. 01:30 Brian's Introduction. 05:16 Stop making the journey all about you, get in touch with what your gift is, use it to benefit others. 07:10 Philip's own continuing journey and vision. 08:50 We lie to ourselves. 11:53 Living life intuitively not intellectually led. 13:29 The Best Man's speech, causing carnage by how and what he said. 20:03 Moving self-belief from the head to an inner feeling of self-worth. 22:53 Lack of self-value inhibits everything. 25:20 An identity crisis, it is who you are, not what you do. Suppression of identity within relationships. 28:51 You can be incredibly lonely within your own skin. 29:57 Saddest thing is people not seeing their greatness and even sadder, not wanting to see it. 30:34 Giving your last talk before you die. 35:14 Never undervalue your story. Your past has created the present which is creating the future. 36:43 Speaking without the constraints of a PowerPoint presentation. 37:15 Embrace and challenge your story. Question your assumptions and relationships. 40:40 Relationship counselling. 45:42 Let go of your partner and grow yourself. 47:58 If you think it's your partner, it's you, start valuing yourself. 49:49 Every single couple wants the same thing. 52:37 Philip's relationship with Ireland 53:49 Philip McKernan comes out. 57:24 Philip's charitable work and why and how he does it. 1:00:50 I am here for a short space of time, I am going to use my gift to impact on as many people as I can. 1:01:53 What do you do about the bully in the mirror? 1:06:53 Brian's summing up. FULL SHOW NOTES: https://londonrealacademy.com/episodes/philip-mckernan-discover-your-destiny/ MUSIC: https://soundcloud.com/stephen-anderson/fields-of-light Stephen Anderson - Fields of Light

WATCH: https://www.youtube.com/watch?v=wiiw6bQGwUQ BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Philip McKernan - Discover Your Destiny (trailer) Full Episode public release: 28-Aug-2016 This week's returning guest on London Real is Philip McKernan. Philip believes that the biggest barrier to creating a meaningful life is the quality of relationship you have with yourself. Who are you seeking approval from right now? Are you driven towards your goals because they are valuable in themselves, or because you want to make a point to someone? Are you living authentically, or at the mercy of a story that no longer works for you? Many of us use success, money and work as a way to avoid listening to our intuition, and what that intuition is telling us. For Philip, we live in a culture dominated by the mind. It's his mission to turn people away from their minds, and towards their true selves. After working with thousands of people from the rich and the powerful, to orphans in the poor world, Philip is convinced that our struggles and depressions can be healed if we would just stop and listen to our intuition. We live a life running away from our feelings, but the sad truth is, according to Philip, they catch up with us eventually. The question is not what we think about money, relationships, family and work. The real question is how do they make us feel? It's the story behind those feelings that holds the key to living a more fulfilled life. But as Philip says, it's that very story we are doing our best to avoid. As he tells me in the course of our amazing discussion, when we give up trying to be who we think we should be, and allow ourselves to be who we really are, then we can start to build lasting happiness and self-worth. For most of us, who we are is tied up in what we do, and that's what Philip is trying to steer us away from. Can you define yourself outside the work you do? Philip's message is powerful, and he doesn't waste words. This week's interview is packed with ideas and practical advice on making the leap from what Philip calls 'mindset' to 'soulset'. Just listening to Philip Mckernan is gonna make you feel like you are doing serious and fulfilling inner work. LONDON REAL ACADEMY: http://www.LondonRealAcademy.com SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal MUSIC: https://soundcloud.com/stephen-anderson/fields-of-light Stephen Anderson - Fields of Light

Ryan Holiday - Ego Is The Enemy WATCH FULL EPISODE FOR FREE: https://londonrealacademy.com/episodes/ryan-holiday-ego-is-the-enemy/ Ryan Holiday is an American author, marketer, and entrepreneur. He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer. Chapters: 00:00 Trailer. 01:27 Brian's thoughts on the episode. 04:42 Brian's Introduction. 05:50 Anyone with ambition needs to be wary of ego and manage that. 07:55 Emulating in his life the greatest fighters as the most humble and stoic people. 09:39 Ryan's journey from 18 to 26. 11:31 The ego struggles with the conundrum of principle or stubbornness. 13:56 Has writing about ego and stoicism set him up for future scrunity? 14:52 Ryan's definition of ego. 16:13 What Ryan considered before risking a move to New Orleans to write a book. 18:40 How Ryan sets about writing a book. 21:29 Too young to write a book on stoicism? 23:59 Conscious decisions on different cover styles for 'Trust Me I'm Lying' and 'Obstacle'. 25:00 How Ryan uses his own book launches to advise many other authors. 26:07 Biggest mistake authors make when creating and marketing a book. 28:54 Publication 'Obstacle' unexpectedly being taken up by the sports community. 31:23 Decision to return to American Apparel at a time of company change and what it taught him. 34:49 Entrepreneurs have to understand that they may be incapable of running what they've created. 35.39 Ego can be a positive, but its negatives can jeopardise that. 36:43 How Ryan realised that he was not getting what he wanted out of life. 37:34 Ryan's work ethic. 38:48 Adrenalising. 40:06 When we are in the throes of ego we say yes to everything. 41:36 Effects of Fatherhood on the ego and work ethic. 45:38 What his tattoos remind him of. 50:39 Illustrations of non-ego from the past. 52:30 Against the trend advice to not follow your passion. 54:20 Truly successful people compete with themselves. 57:34 Actions speak louder than words. 59:99 In an age of modern technology, why is the book still relevant? 1:01:59 Does Ryan prefer people to read his books or listen to an audio version? 1:03:40 Ryan loves books and has a lot. Reading is an essential human activity. 1:05:15 Ryan's Texas lifestyle and daily routine. 1:08:51 Strategy to avoid panic attacks and adrenalising. 1:09:53 What is a Fight Club Moment? 1:10:45.Ryan's concept of rock bottom. 1:12:25 Explanation of chapters in his book headed 'Maintain sobriety. Entitlement, Control and Paranoia.' 1:14:36 Why finish the book with 'Always love'? 1:16:28 What Ryan would like people to take away from reading 'Ego is the Enemy' 1:18:26 Ryan can trace back to his worst moments resulting from his ego. 1:20:29 The art of listening requires taking a step back from your own ego. 1:21:36 Taking Ayauasca not an ego trip. 1:24:16 The next book. 1:24:51 Does stoicism play a part in today's world? 1:26:31 Why did Marcus Aurelias write a book on stoicism? 1:27:25 Ryan's take on current politics in the USA. 1:30:09 What does the popularity of Trump in America say about the collective ego of Americans? 1:32:00 Which chapters should Trump read in 'Ego is the Enemy'? 1:32:42 Success secrets. 1:33:40 Phone call to the 20 year old Ryan Holiday. 1:35:13 Best advice he has ever received. 1:37:04 Advice to the 20 year old who would like to be like him. 1:38:25 How to foster a relationship with a mentor. 1:41:39 Brian's summing up.

FREE FULL EPISODES: http://londonrealacademy.com/episodes BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Ryan Holiday - Ego Is The Enemy - Trailer. FREE FULL EPISODE: https://londonrealacademy.com/episodes/ryan-holiday-ego-is-the-enemy/ Ryan Holiday is an American author, marketer, and entrepreneur. He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer.

Scott Coker is the President of Bellator MMA and former founder and CEO of Strikeforce. WATCH THE FULL EPISODE: https://londonrealacademy.com/episodes/Scott-Coker-The-Fight-Game/ Chapters: 00:00 Trailer. 02:26 Brian's thoughts on the episode. 04:56 Brian's Introduction. 05:31 Why Scott likes London. 06:26 The Gracie family who created competitions for Martial Art fighters. 08:39 Why Tito Ortiz and Lennox Lewis were at the pre Bellator 158 O2 event press conference. 10:16 How Brian became interested in MMA. 11:19 The evolution of MMA competitions. 14:06 Cross-training is now the way forward for MMA fighters. 16:08 First Strikeforce MMA promotion a record breaking sell-out success. 21:14 High and low points for Scott and the Strikeforce fighters. 29:48 Why agreeing to Strikeforce being bought by the UFC was not a happy time for Scott. 31:59 For Scott, the raison d'etre is not just about fighting, prize money and promotion. 35:24 The two moments that saved MMA sport. 41:40 Scott and Dana White have a different way of working, but their organisations are collectively growing MMA. 44:47 How does he think the UFC will change now it is owned by WME. 45:59 The call to run Bellator, making changes and nurturing new talent. 54:14 Bellator events now broadcast in 151 countries leading to invitations to organise events internationally. 57:27 Fighters have to be entertaining to fit in with the Bellator entertainment sports business. 58:44 The shock of the death of Kimbo Slice and memories of him. 1:07:26 James Thompson v Kimbo Slice cancelled rematch. Fighters that lose the big fight never get over it. 1:11:00 The circus or fun shows, but also the hard core fights. 1:18:52 Scott's thoughts on Conor McGregor, Nate Diaz, Ronda Rousey, Gina Carano, Jon Jones. 1:30:12 Success secrets. 1:40:03 Phone call to 20 year old Scott Coker. 1:42:16 Best advice ever received. 1:43:47 Advice to the 20 year old who wants to be like MVP or Paul Daley etc. 1:45:26 Brian's summing up. Notes: Scott Coker on Wikipedia https://en.wikipedia.org/wiki/Scott_Coker Scott Coker on Twitter https://twitter.com/ScottCoker FULL SHOW NOTES: https://londonrealacademy.com/episodes/Scott-Coker-The-Fight-Game/

Scott Coker is the President of Bellator MMA and former founder and CEO of Strikeforce. Public release on Sunday 14th August. FREE FULL EPISODE: https://londonrealacademy.com/episodes/Scott-Coker-The-Fight-Game/

David Nutt is a British psychiatrist and neuropsychopharmacologist specialising in the research of drugs that affect the brain and conditions such as addiction, anxiety and sleep. WATCH FOR FREE: https://londonrealacademy.com/episodes/professor-david-nutt-the-truth-about-drugs/ Chapters: 00:00 Trailer. 02:09 Brian's thoughts on the episode. 06:09 Brian's Introduction. 06:51 Why LSD was made illegal. 15:14 Alcohol, the original recreational drug. 18:28 Influence on Government and media attitude to recreational drugs. 20:17 Scoring drugs. 24:38 Social, class and racial attitudes to use of alcohol and other recreational drugs. 27:04 Ecstasy versus Equasy paper. 31:15 Calls for resignation and the sacking of David Nutt. 33:43 A youthful fascination with LSD and its effect on America. 38:11 Discovering profound impact of LSD on the brain. 43:01 Those that cannot change their minds, cannot change anything. 48:15 Analogy of drug laws being the worst censorship of research since the ban on the telescope. 51:53 David's motivation for constantly striving for what he believes. 55:00 Brexit, a sad day for young scientists. 58:58 Dilemma of uneducated use of legal drugs versus benefits of illegal drugs used responsibly. 1:07:03 The future of research on psychedelics. 1:11:38 David's hope for the future use of psychedelics. 1:14:14 What he never talks about. 1:15:24 Why is there no Professor David Nutt counterpart in America? 1:18:43 Judges rely on us. Scientists can change policy. 1:23:17 Risks of speaking out. 1:24:36 What to tell your kids about drug use. 1:27:04 Use of medicinal cannabis in America and implication for policy in the UK. 1:30:33 Success Secrets. 1:31:24 Inspirational successful person. 1:33:12 David Nutts obituary. 1:34:56 What he thinks other people think him crazy for believing. 1:35:17 What keeps David Nutt awake at night. 1:38:06 Phone call to the 20 hear old David Nutt. 1:38:55 Best advice ever received. 1:40:57 Advice to the 20 year old who is an aspiring scientist or questioning drug use. 1:42:44 His final good advice to anyone thinking about using illegal drugs. 1:46:04 Brian's summing up. Show Notes: David Nutt on Wikipedia https://en.wikipedia.org/wiki/David_Nutt David Nutt on Twitter https://twitter.com/profdavidnutt?lang=en-gb David Nutt Blog http://www.drugscience.org.uk/blog/ https://profdavidnutt.wordpress.com/ FULL SHOW NOTES: https://londonrealacademy.com/episodes/professor-david-nutt-the-truth-about-drugs/

David Nutt is a British psychiatrist and neuropsychopharmacologist specialising in the research of drugs that affect the brain and conditions such as addiction, anxiety and sleep. FREE FULL EPISODE: https://londonrealacademy.com/episodes/professor-david-nutt-the-truth-about-drugs/

Ken Livingstone is an English politician who served as Mayor of London from the creation of the office in 2000 until 2008. WATCH FOR FREE: https://londonrealacademy.com/episodes/ken-livingstone/ The NEW London Real Academy: https://londonrealacademy.com/membership/ Chapters: 00:00 Trailer. 01:58 Brian's thoughts on the episode. 05:17 Brian's Introduction. 05:48 Ken's journey into politics. 11:14 Notoriety after appointment as leader of the GLC in 1980s. 14:57 If Thatcher and Reagan had studied history, we would never have had the banking crisis. 16:38 Cyclical demonization of immigrants. 17:31 For what Ken respected Margaret Thatcher. 19:00 New Labour and Tony Blair. 20:59 A Mayor for London. 23:38 Reason he had to leave the Labour Party to be a mayoral candidate. 26:14 Accomplishments over two terms as Mayor of London. 27:58 The biggest single factor for a country's success. 30:27 Good public transport and fibre optic system for all. 31:54 Olympics regeneration legacy even better than Ken hoped. 32:32 What haunts him from his time as Mayor. 33:54 What Boris Johnson wanted to know over dinner with Ken. 35:59 Boris Johnson & Michael Gove political agenda opposites. 38:28 "Politics is show business for ugly people", does Ken agree? 40:05 Boris Johnson's part in the Brexit campaign. 41:30 The growing power of the military industrial complex. 43:31 The UK will be sucked into the American orbit on a grand scale. 46:11 Brexit, Ken's thoughts on why Britain voted out, the implications and his proposal. 48:14 Governments have got to start listening. 50:15 Where Britain will be in two years' time. 53:38 "I'm always going to state what I believe to be true, otherwise why would I be in politics." 59:36 Will the Labour Party split over Jeremy Corbyn's leadership? 1:02:30 Most dramatic period in British politics in his lifetime. 1:03:23 David Cameron the most dishonest Prime Minister in his lifetime. 1:04:31 Politics like 'House of Cards'. 1:06:20 The possibility of the UK becoming the 51st State. 1:07:20 Donald Trump an unknown quantity. 1:10:31 London as an independent city state. 1:12:41 Prospect for new London Mayor Sadiq Khaan. 1:13:40 Ken Livingstone, a polarising figure. 1:15:25 Rupert Murdoch is the most damaging immigrant that has ever come to this country. 1:19:51The influences on today's economy. 1:22:10 Does Ken enjoy media attention? 1:23:59 Influence of the bankers and will they leave Britain? 1:25:13 Does he feel the media was so biased towards the Remain camp? 1:26:15 Because of Corbyn's euro-sceptic views will he be the best person to negotiate on behalf of the ordinary people? 1:27:13 In another 5 years what will the Tory and Labour parties look like? 1:27:57 What will Ken Livingstone be like in 5 years. 1:28:28 Success Secrets. 1:29:11 Advice to the 20 year old Ken Livingstone. 1:29:30 His career regret. 1:29:47 Best advice ever received. 1:31:15 Advice to the 20 year old who contemplates going into politics. 1:31:59 Brian's summing up. 1:33:24 Ken's come close to being murdered once or twice. Full Show Notes at https://londonrealacademy.com/episodes/ken-livingstone/

Join our NEW Academy here: londonrealacademy.com/membership

Ken Livingstone is an English politician who served as Mayor of London from the creation of the office in 2000 until 2008. WATCH FOR FREE: https://londonrealacademy.com/episodes/ken-livingstone/ The NEW London Real Academy: https://londonrealacademy.com/membership/

Kevin Kelly is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Review. He has also been a writer, photographer, conservationist, and student of Asian and digital culture. WATCH FOR FREE: https://londonrealacademy.com/episodes/kevin-kelly-the-inevitable/

This week in Real Talk we have the London Real Business Accelerator graduate and lawyer entrepreneur Stephen Turner. FREE FULL EPISODES: http://londonrealacademy.com/episodes BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Kevin Kelly - The Inevitable. Kevin Kelly is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Review. He has also been a writer, photographer, conservationist, and student of Asian and digital culture.

John Wayne Parr, also known as JWP, is an Australian kickboxer and boxer, fighting out of Boonchu Gym in Gold Coast, Queensland. He is a former 10-time World Champion and was the runner up on The Contender Asia. WATCH THIS EPISODE: https://londonrealacademy.com/episodes/john-wayne-parr-the-gunslinger/ JWP's SUCCESS SECRETS: https://londonrealacademy.com/success-secrets/ 00:00 Trailer. 02:01 Brian's thoughts on the episode. 04:59 Brian's Introduction. 05:50 Winning 125th fight at 40. 06:29 Brief retirement was time needed to reconnect with his 'why'. 09:17 "Silly", "fun" "love", words not usually equated with MMA. 13:00 Movement training views. 16:29 What drives him to keep fighting? 22:19 The route to Thailand and Thai Boxing aged 19. 30:26 History of Thai Boxing and why it's highly regarded as a national sport. 32:49 How John Wayne became the "gunslinger". 35:55 Living and learning in Thailand, with advice to visiting Westerners. 44:52 A tough time follows. 48:25 Recognition and success arrives. 57:04 Return to Australia and making a successful life there. 1:00:08 The Contender Asia. 1:05:53 Fighting with emotion. 1:09:03 Nate Diaz and Conor McGregor fight. 1:14:32 UFC 200 and Mark Hunt. 1:18:56 Thoughts on Brock Lesnar. 1:21:55 Ronda Rousey fight with Holly Holm in Sydney, Australia. 1:27:07 Coping strategy after a lost fight. 1:28:42 Why is John not a UFC fighter? 1:32:16 How does John justify enjoying something so violent? 1:41:37 John's belief in the spirit world and the influence of Buddhism. 1:49:42 Success Secrets. 1:5018 Who John considers is successful. 2:02:29 About Joe Rogan. 2:06:51 Brian's summing up. 2:08:59 Call to the 20 year old John Wayne Parr. 2:09:40 Best advice ever received. 2:11:14 Call to the 20 year old who wants to fight and be like him. Notes: John Wayne Parr on Wikipedia https://en.wikipedia.org/wiki/John_Wayne_Parr John Wayne Parr on Twitter https://twitter.com/johnwayneparr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor John Wayne Parr on Facebook https://en-gb.facebook.com/John-Wayne-Parr-30612449572/ John Wayne Parr on Instagram https://www.instagram.com/johnwayneparr/?hl=en John Wayne Parr Documentary http://muaythaipros.com/watch-john-wayne-parr-blessed-with-venom-documentary/ Full Show Notes on LondonRealAcademy.com

To join the Business Accelerator program go here: https://londonrealacademy.com/the-business-accelerator/ Watch it: https://www.youtube.com/watch?v=vLYDjYC2oUM Watch next LIVE #RealTalk: https://londonrealacademy.com/realtalk/

Ben Greenfield is an ex-bodybuilder, Ironman triathlete, Spartan racer, coach, speaker and author of the New York Times Bestseller "Beyond Training: Mastering Endurance, Health and Life". In 2008, Ben was voted as NSCA's Personal Trainer of the year and in 2013 was named as one of the top 100 Most Influential People In Health And Fitness. FREE FULL EPISODE: https://londonrealacademy.com/episodes/ben-greenfield-superhuman/ People mentioned in this episode: Tim Ferris https://londonrealacademy.com/episodes/tim-ferriss-blast-from-the-past/ Mike Dolce https://londonrealacademy.com/episodes/mike-dolce-live-your-brand/ https://londonrealacademy.com/episodes/mike-dolce-living-lean/ Dorian Yates https://londonrealacademy.com/episodes/dorian-yates-into-the-shadow/ https://londonrealacademy.com/episodes/dorian-yates-return-of-the-shadow/ Wim Hof https://londonrealacademy.com/episodes/wim-hof-the-iceman/ Joshua Waitzkin https://en.wikipedia.org/wiki/Joshua_Waitzkin Gary Vaynerchuk https://londonrealacademy.com/episodes/gary-vaynerchuk-hustle/ Kelly Starrett https://londonrealacademy.com/episodes/kelly-starrett-supple-leopard/ Simon Sinek https://londonrealacademy.com/episodes/simon-sinek-start-with-why/ Dan Hardy https://londonrealacademy.com/episodes/dan-hardy-evolution-of-a-fighter/ https://londonrealacademy.com/episodes/ufc-fighter-dan-hardy-uncut/ Jocko Willink https://londonrealacademy.com/episodes/jocko-willink-extreme-ownership/ Joe de Sena https://londonrealacademy.com/episodes/joe-de-sena-spartan-race/ BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Watch it: https://www.youtube.com/watch?v=TbZPPj2EUDE Watch next LIVE #RealTalk here: https://londonrealacademy.com/realtalk/ FREE FULL EPISODES: http://londonrealacademy.com/episodes BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Timothy Shieff is an Adventurer, Artist, and Freerunner. WATCH FULL EPISODE: https://londonrealacademy.com/episodes/timothy-shieff-the-vegan-prince/ Timothy Shieff on Twitter: https://twitter.com/humamtimothy BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

Jeff Lynn on David Cameron, Article 50, Boris Johnson, and the implications of Brexit for business in the UK and Europe. Jeff Lynn is the Founder and CEO of Seedrs: https://londonrealacademy.com/episodes/jeff-lynn-seedrs/ Watch it: https://www.youtube.com/watch?v=mXDSOPJfq2I Watch next LIVE #RealTalk: https://londonrealacademy.com/realtalk/ FREE FULL EPISODES: http://londonrealacademy.com/episodes BUILD THE BEST YOU: http://londonrealacademy.com/build-the-best-you TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/biz SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal

James "The Colossus" Thompson is a professional mixed martial artist. WATCH FULL EPISODE: http://londonrealacademy.com/episodes/james-thompson-the-colossus/ BUILD THE BEST YOU: http://londonrealacademy.com TURN YOUR PASSION INTO A BUSINESS: http://londonrealacademy.com/the-business-accelerator SUBSCRIBE ON YOUTUBE: http://bit.ly/SubscribeToLondonReal