Local SEO Tactics and Digital Marketing Strategies

Use Call Tracking Software To Gain Insights and Increase Customer Conversions A key component to any marketing strategy is trackability. One area that is often overlooked by local businesses is tracking the number of phone calls that come in. This is a huge mistake! However, it is pretty easy to solve with a call tracking software solution. We'll break down the features and benefits of a good call tracking solution, and share the best practices that we've compiled over the years - both from using this technology ourselves, and with the hundreds of clients we've worked with. It's surprisingly affordable, and the benefits are numerous! YOU'LL LEARN Why you should use call tracking software What is call tracking software How to use call tracking and recording to measure your results How to establish a baseline of leads you're currently getting How to obtain a phone number for any area code Using tracking phone numbers to measure marketing campaigns Using tracking phone numbers to test market in specific cities How to use call recordings to train your sales and service teams How to increase your sales conversions using call recordings Best practices for efficient call reviewing as a manager or owner How to alert your team of new customer calls with "whispers" How to use call recordings to find new product or service opportunities Using call tracking software instead of a notepad when you're mobile How to leverage call data to develop call handling scripts or talking points Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode11

Spy On Your Competitions Keyword Strategy Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy? Believe it or not, there is a whole host of services out there just waiting to help you find the answer! In this episode we'll go over some of these tools, and how you can use them to spy on the competition and get new keyword ideas. YOU'LL LEARN Discover who your main online competitors are Find out which keywords your competition is targeting Best practices to study what is working for competitors How to research other markets to find trends Online tools and resources for spying on the competition How to discover niches your competitors are ignoring Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode10

How To Pick The Best Keywords For Your Website Everyone's heard of a keyword, but do you really know what a keyword is? In Episode 9 we'll break down the definition of a keyword, and what that really means for you when it comes to getting traction in search engines like Google and Bing. We'll also talk about how to use free Google tools to research keyword ideas, and how to choose the best keywords for your website. YOU'LL LEARN What is the working definition of a keyword How many keywords you should focus on How to pick relevant keywords How to research for new keywords Keyword research and discovery tools Creative ways to uncover hidden keyword niches Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode9

Creating A Mobile Friendly Website Plus SSL Security We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website is, and how to have a "mobile first" design approach to building your website. We will also dig into what it takes to get your website secure using SSL security. Learn why both topics are extremely relevant to your SEO, and how implementing best practices for these areas will help your website search rankings! YOU'LL LEARN What it means to have a "mobile friendly" website The difference between mobile friendly, responsive, and mobile first website approaches How to design a website with best practices for mobile usage in mind Why it's important to design your website for mobile usage What is SSL security for your website Why is SSL security important for your website What will happen if you ignore Google's SSL security warning Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode8

Basic SEO Practices For Creating Web Pages - Part 2 In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on your web pages. Learn how to utilize headline tags for SEO, and what it takes to write great page content - both for the search engines, and for the users that will visit your website! YOU'LL LEARN How to use headlines on your page to rank higher Best practices in using headlines to convert customers What are headline tags (H tags) What is the difference between H1, H2, H3, and H4 tags Best practices for using H tags on your page How many pages your website should have How to optimize your page text to increase ranking Tools for writing better pages Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode7

Basic SEO Practices For Creating Web Pages - Part 1 In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your webpages, how to use those images for SEO benefits, and when to use stock photography versus photos you can shoot with your smartphone. YOU'LL LEARN How to properly use images to enhance your pages Where to find images that you can use on your website Tips for using your smartphone to take your own photos Using stock photography on your website How to properly name your images for SEO benefit Best practices for optimizing image size and download time How to use Alt Tags for your images Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode6

Basic SEO Fundamentals - For New and Existing Websites There are many tricks and tactics you can use to optimize your website to rank higher in search engines such as Google. In this episode we cover the fundamentals that should be a part of any website design, for proper SEO. YOU'LL LEARN How to choose the right domain name for your business website, to rank high, and get return customers Why it's so important to rank in the top 3 for Google results, not just on the first page How to properly name your individual web pages to get them ranked, and to attract customers Best approach on creating a page title that ranks high and converts customers to your website What is the page description, and how does it appear on the Google search results page How to use our SEO Audit tool to grade your website and web pages How to use our SEO Audit tool to spy on your competitors Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode5

Reviews are an important part of today's SEO landscape. Customers find their own answers, and do their own research before choosing a company to do business with. Checking the ratings and reviews of a business has become commonplace, and they not only impact the customer's mindset, but also the SEO and ranking for your website. In this episode we'll cover how to get great reviews from your customers, and how to leverage those reviews to bump your SEO, to attract even more customers! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode4

Episode 3 covers many topics, including getting reviews on Google, setting up your Bing Local Business directory listing, and getting listed in Apple Maps, so you can show up for searches on navigation for iOS devices. We'll also talk about the new Messaging feature in Google My Business, and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode3

In our second episode of Local SEO Tactics, we stay focused on Google My Business. In this episode you'll learn how to optimize your GMB listing to rank at the top of Google and attract more new customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode2

Welcome to the first episode of Local SEO Tactics, a podcast that helps local service businesses grow and get found online. This episode guides you on how to get your company setup on Google My Business. Subscribe to the show for lots more to come! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode1