Local SEO Tactics and Digital Marketing Strategies

In today's solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you're a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web presence! Watch or listen to it today! If you find this show provides great value to you, leave us a review on your podcast platform of choice! We appreciate the feedback and we read a 5-star review every week on the show. Thanks for checking us out! What you'll learn What is in robots.txt that makes it relevant to SEO. How to use robots.txt effectively. How to check for your robots.txt file. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-a-robots-txt-file-and-why-does-it-matter-for-seo-on-my-website/

Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online. Do you have a question for our team? Visit us at www.localseotactics.com/questions to let us know! We're glad to answer questions and give you a better understanding of SEO. Thanks for checking us out. What you'll learn How a Google search combines elements of your website and Google My Business profile in its results. Which of either website or GMB to focus on if budget is a concern. Why SEO isn't just a one-shot fix but a consistent effort that needs to be maintained. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-seo-on-both-my-website-and-my-gmb/

Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining important features on your page that maintain your page rank and keep your SEO strong. Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode. What you'll learn Where changing your website can have a greater impact on your SEO. How frequent changes may confuse Google. Why it's necessary to make changes with intent. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-making-frequent-content-changes-to-my-website-hurt-my-seo/

We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious links, and what steps to take afterwards. If you're at all concerned about the security of your GMB, you'll want to check out this episode! What you'll learn The importance of taking action and not ignoring these requests when they come. What steps to take to protect your GMB. Why awareness of who has access to your GMB is important for maintaining your security. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-to-do-if-someone-is-trying-to-hijack-your-google-my-business-listing/

Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant information in it is vital to making a good first impression. In this episode, Jesse will walk you through how to get your social media profiles linked to your knowledge panel, and how that will help your business become more visible online. Thank you for checking us out, and enjoy the show! What you'll learn Where the social profiles are located in the Knowledge Panel. Why your company will benefit by expanding its digital footprint. The steps to linking your social profiles to your Knowledge Panel. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-add-social-profiles-to-your-google-knowledge-panel/

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking! Thank you for listening, and enjoy the show. What you'll learn How to identify your Google My Business link to easily share online. The importance of building backlinks for your SEO. Where you can easily place backlinks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-build-backlinks-to-your-google-my-business-listing/

In today's episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services that show a positive return on investment. Overall, it's important to note that digital marketing is a consistent effort, not a one-time fix. If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there's a good chance if you're wondering about something, other folks are too! Thanks for listening. What You'll Learn: Is there a return on investment for applying consistent, monthly SEO? How can I improve my process for getting GMB reviews? Why are metrics important for making informed decisions on your marketing budget? View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-to-continue-website-seo-gmb-seo-and-gmb-reviews-month-after-month/

Jesse is going solo on this Beer Friday episode with a pint o' Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being "spammy" to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google Stacks correctly can "feed the beast" and give you more exposure! Thank you for listening! What you'll learn What Google Stacks actually are Why certain tactics can be seen as "spammy" How to correctly and effectively use Google stacks to improve your SEO! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-google-stacks-for-seo-beer-friday/

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, "a rose by any other name isn't going to get found in a Google search!" The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches. As always, you can always go to localseotactics.com/questions and ask us a question for the show. We're here to help. Thank you for checking us out! What you'll learn The value of focused microsites to building you brand and improving your SEO. Why it's important to consider your keywords in naming your domain. What are "Top-level domains" (TLDs) and are they important for your domain name? View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-it-help-my-seo-if-i-have-keywords-in-my-domain-name/

Jesse's going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites and how these sites can help you in your SEO strategy and help you bring attention to your business. There are too many exciting opportunities in these pages to not take advantage of them! Thanks for checking us out, and enjoy the show! What you'll learn What is Web 2.0. Why it's an important consideration for your SEO strategy. How to use Web 2.0 sites to create stable benefits for your website and SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-web-2-0-websites-and-how-can-they-help-my-seo/

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes! What you'll learn Why Google makes these changes. How keeping up with SEO best practices can protect you from changes. Why these changes are overall good for your business and the industry. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/exploring-the-may-algorithm-update-and-how-it-affects-your-seo/

In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team! Check this episode out today to learn more about our company and how our client-focused approach to business can help you! What you'll learn The importance of keeping up with trends in marketing. What you can do to identify your company's identity. Why keeping your website updated is great for business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode-100-from-podcast-listener-to-podcast-contributor-interview-with-sue-ginsburg/

Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you're looking to rework your website, you may be wondering "Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?" We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website. If you have questions, hit us up at localseotactics.com/questions! We're here to help. Thanks for listening, and enjoy the show! What You'll Learn Why it's important to identify what you want your website to accomplish before anything else. What you should look for in a developer's portfolio to see if they're a good fit for you. How factoring in your return on investment (ROI) may push you in one direction or another. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focused-web-designer-what-is-right-for-you/

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool! Mr. Samuels will be a recurring guest on the show, so don't think you missed your opportunity to ask questions! Check out our question form at localseotactics.com/schema to leave a question for future episodes! Thank you for listening, and enjoy the show! What You'll Learn Where to look for "scraping" tools for reverse-engineering Schema from other sites What tools to use to find errors in your Schema When to remove certain pieces of Schema, and when to leave them in View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-website-schema-questions-with-terry-samuels/

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for "enough" GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it's incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO. Whether it's big or small, if you have a question, we'd love to hear it! Visit us at https://www.localseotactics.com/questions/ to leave us a question! What you'll learn Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking. How using an automated review platform can make your job much easier. Why keeping yourself ahead of your competitors with reviews is important! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-stop-getting-reviews-for-my-gmb-after-i-hit-my-target-number/

In today's solo episode, Jesse uses Intrycks' website and GMB as a test case to show the effectiveness of BrightLocal's local search grid tool. He shows that by using BrightLocal's tracking metrics, you can create actionable goals for your SEO and monitor your progress towards those goals. This episode highlights the importance of finding meaningful, actionable metrics for your SEO growth and why it's important to have the right tools to track them. Check this episode out today! What you'll learn What steps to take to improve your SEO, and how BrightLocal can guide those steps. How to make sense of BrightLocal reports. Why it's important to have actionable information to guide your SEO efforts. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/getting-our-gmb-to-rank-higher-for-our-local-niche-day-45-update/

In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a message locally allows you to connect with people your larger message may have missed, allowing you to "think globally and act locally." Do you have questions for the team? Visit us at localseotactics.com/questions and let us know! We're here to help. Thanks for listening! What you'll learn Why a national campaign may miss a local audience. How having a local team in place can increase visibility for your message. Why a local SEO focus can benefit even your large business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-local-seo-help-large-companies-who-typically-focus-on-national-branding-campaigns/

The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! The Google page experience algorithm update focuses on a number of factors for your website, including website speed, security, and mobile compatibility, that could potentially affect your Google rankings! Jesse and Bob offer a number of insights and tips to prepare you for the changes and make sure that your SEO continues to be optimized for the future. Additionally, we're still open for questions for Schema expert Terry Samuels. Whether you're looking for basic information about Schema or advanced tips and tricks, visit us at localseotactics.com/schema to ask your questions! Thank you for listening! What you'll learn How does the new page experience affect your page and ranking Why it's important to pay attention to the new criteria for ranking What you can do to prepare for the change View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/breaking-down-the-google-page-experience-update-and-what-it-means-for-your-website/

Are you looking to switch hosting companies, but you're worried that perhaps your current web host could be resentful of the switch? In this episode, Bob, Jesse and Sue walk you through how to switch website hosting, and the important points to consider when migrating your website to protect your website and make the transition as smooth as possible. What you'll learn How moving your website to a large-scale server can provide benefits to your website and company. What important aspects to keep in mind when migrating your website to a new host. Why your website is not one of the places you want to cut corners on your business expenditures. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-protect-against-a-resentful-web-host-sabotaging-my-website-when-i-switch-hosting-companies/

In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether you're looking for a facelift or to migrate providers, you want to make sure your SEO remains in place and that all of your hard-earned SEO gains and ranking stick. We give you tips for combing over your website to make sure that all of your hard work continues to pay off! Do you have questions for the team? Visit us at localseotactics.com/questions to submit a question for us to answer on our show. If you submit an audio question we use on the show, we could send you a free Intrycks shirt! Click that play button today for great tips and check us out at localseotactics.com for resources to help your business get found online. What you'll learn How to maintain your website's SEO through a transition. What tools are effective in helping you track and maintain your websites structure. Why it's important to validate your links after a transition. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-ensure-my-current-website-seo-is-transferred-if-i-get-a-new-website/

On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing these links to helping your search engine rankings. Depending on your industry and the complexity of your website, you may have to comb for broken links on your website more often. With these tools, this task will be made way less daunting! What You'll Learn: Why it's important to check for dead links regularly. What tools are available to check for those links. How removing dead links can improve your website's search engine ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-find-broken-links-on-your-website/

On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of your biggest earners with a little sweat equity and some changes based on an intent-based approach. In no time, with the right content, your website could transform your business. Do you have questions for us? We're here to provide answers! If you leave us a voice mail, you could get a free Intrycks t-shirt if we use that audio on the show. Thanks for listening, and enjoy the show. What you'll learn How a lack of awareness of what your website could be doing for your business could be costing you! What value adding simple videos to your website could provide. Why approaching your website with intent is key to maximizing its potential. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-your-website-work-harder-for-you-in-2021/

On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ranking! The pair discuss how to identify broken links, how to make sure links are routing properly, and more. Also, there is still time to get questions in for an upcoming interview with Schema expert Terry Samuels! Don't miss this opportunity to pick the brain of an expert. Whether you're asking something advanced or simply want to know more beginner-level answers, the field is open for questions. Thanks for checking us out, and enjoy the show! What you'll learn How to identify broken links. What to do to reroute link paths to repair broken links and keep traffic flowing! Why dead links can negatively impact your bounce rate and search engine ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/dead-links-how-to-fix-a-broken-link-on-your-website/

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustworthiness for your business so you can climb up the rankings! We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voice mail. If you leave a voice mail we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out! What you'll learn What EAT is and what it's important to your rankings. How to gain EAT to improve your rankings. Where to begin developing EAT online to help your website. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-eat-and-how-does-it-impact-your-website-seo/

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode includes useful tips for creating productive measurements for tracking your progress and getting the most out of your SEO investments. What you'll learn How to use gauge success of your SEO in generating leads for your business. How to read the data you're given by various tools to find your niche in your market. What tools to use to effectively measure your SEO gains. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-gauge-real-world-success-and-roi-for-your-seo-efforts/

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single piece of content across multiple platforms to improve your SEO ranking and generate content for your business. We also take a moment to plug our own Content Accelerator services if you're in need of someone to help you generate and schedule content. As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show! Thank you for listening, and enjoy the program. What you'll learn - How to repurpose content for Google My Business use and beyond. - Why it is important to alter your content just a little bit to avoid duplicate content penalties. - The advantages of keeping a content schedule to create consistency and improve efficiency. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

In this episode, Jesse and Bob introduce you to BrightLocal's local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through this feature, you can create actionable plans to improve your google my business map ranking! We would also like to tell folks about our upcoming online SEO courses! Though our beta signup is now closed, you can visit localseotactics.com/courses to sign up to be notified when courses begin! Folks who sign up as early adopters will enjoy a special bonus, so if you've been thinking of improving your SEO skills, whether you're an agency or a small business owner, consider our courses. Finally, our upcoming schema-based interview with Terry Samuels is coming up soon! Visit localseotactics.com/schema to ask Terry a question and get your answers from an expert. Listen today for more great information and opportunities to engage. Thank you for checking us out! What you'll learn How to use a local search grid to make actionable SEO goals Why certain industries may take longer to build a search engine presence than others. When you can expect to start seeing results on your SEO changes! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/testing-the-local-search-grid-by-brightlocal-for-grid-based-gmb-map-ranking/

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7! If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show! Listen today! And thank you for checking us out. What you'll learn What are the advantages of having a strong web presence? How to treat your website as a sales tool rather than an online brochure. Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings! Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive. Check out this episode today! Thanks for listening. What you'll learn The importance of taking notice when an algorithm update happens! Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update. How long after an algorithm update do you want to wait before reacting to changes? View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt! What you'll learn GMB uses standard geographic measurements (county, state, city) to allow you to define your service area. How you list your service areas does not necessarily affect your SEO. Be truly representational of your service area. Don't expand your zone beyond where you serve! Pick bigger cities to define your boundary to help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. Check this episode out today for great tips and more! What you'll learn How to turn your alerts on for your Google My Business page. What sort of information you can access in your GMB alerts. The advantages of using Google's personalized insights. The value of experimenting with these free reports to find data that's right for you! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/turn-on-your-google-my-business-email-notifications/

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. What you'll learn: How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The importance of setting a metrics baseline View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more! What you'll learn Website security is a ranking factor for your website. Identifying insecure elements of your page is a breeze if you know how to look. We can help you find those elements and fix them with a few simple tricks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-insecure-content-and-how-to-find-insecure-content-on-your-web-pages/

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress. We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal. What you'll learn The Importance of setting goals which can be tracked with meaningful measurements of progress. How utilizing data and metrics can reveal surprising avenues for your business to explore and take advantage of. The advantages of evidenced-based success over blind attempts to explore business opportunities. How metrics can help you apply your time, energy, and financial resources in the right direction! View the show notes, resource links, episode transcript, and watch the video version at lhttps://www.localseotactics.com/how-do-you-track-seo-performance-and-real-world-impact-on-your-business/

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you'll learn: The importance of doing research of your own business in developing effective schema. How schema helps Google understand how to categorize your business and where to rank you. How to identify your services to create page-specific schema that is efficient and useful. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-2/

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible! What you'll learn What schema is. How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines. How schema can help you to avoid website clutter and keyword stuffing. The importance of maintaining a tight, clean schema. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-1/

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you'll learn The importance of a mobile-friendly version of your business website. Mobile optimization is more important to certain fields that may be accessed more often by phone than computer. What to look for in creating a clean, accessible mobile website. How you can participate in testing our new online SEO courses. ...and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be! What you'll learn The importance of your GMB to being found online. How the click of a button on your GMB can make a powerful addition to your online presence. How even if you already have a website, your GMB website can make a difference. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence. What you'll learn You'll learn what bounce rate is, and how it affects your business. How to use Google Analytics to see your website performance and address problem areas The importance of open lines of communication and a strong call to action in converting clicks to customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of our tips and tricks over the last year! What you'll learn: Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down. While hope is on the horizon for COVID, many business changes under COVID are likely here to stay. Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-2020-year-in-review/

Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area business, and how that will affect your google ranking! We discuss what a service area business is, what sort of businesses would want to use this feature (and which ones definitely should not!) and how you can rank in spite of not listing your address publicly! What you'll learn How to set up your service area business in Google My Business. The best practice for defining your service area. The importance of reviews in increasing your click-through rate and thus your ranking. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/

Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things! Kyle is an amazing SEO industry expert, and shares many valuable nuggets of information that will help you understand Google, and how to apply that understanding to develop and execute your SEO properly. We talk about how Google actually works, versus how you may think Google works, and how you can use that knowledge to your benefit. This episode is packed with great information, give it a listen! What You'll Learn Kyle cracked the Google algorithm and was able to rank a website using lorem ipsum placeholder text Google is an algorithm and does not read web pages in the same way a human reads them Pay attention to what Google "likes" by checking out your top ranking competitors and see what they are doing Google is looking for certain signals and features on a web page, to understand what the page is about PageOptimizer Pro is a tool that can help you analyze the top competitors and what Google seems to be favoring for page content and signals Whether you are an experienced SEO or just learning, POP can help you improve your rankings Keyword rank tracking is important, but not the best gauge for how effective your SEO is Monitor impressions in Google Search Console and organic traffic in Google Analytics for SEO trends View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/

Tools! Everyone loves tools! They help us do our job better, faster, and smarter. In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP). This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google. It gives you recommendations on how you can tweak your site with some of the same strategies, and hopefully increase your rankings! What You'll Learn There is no secret recipe to ranking high in Google You must discover what the top ranking competition is doing to rank Using tools like POP can provide actionable information to help your SEO Do not ignore the usability and user interface of your site, or your rankings will be impacted View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-page-optimizer-pro/

In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative. Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to create website content. We outline a simple but rigorous keyword research method that anyone can do, and how to turn that information into targeted content for your website! What You'll Learn Where to begin when doing keyword research Take a look at competitor pages to see what they are targeting Utilize the information on the Google search results page to find related keywords Don't forget about Bing Discover which keywords are most popular Create keyword targeted website content View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-do-keyword-research-for-seo-content-writing/

What are local citations? A citation is essentially a listing of your business, and it's key information, on another website. Think of Yelp, Mapquest, and similar websites. Your business is listed, usually with your name, address, phone number, website link, and basic business information. Citations are a powerful way to broaden your reach and build authority for your business. In this episode we'll talk about what they are, how to build more of them, 3rd party local citation services you can use, and best practices for maintaining them moving forward. What You'll Learn Citations are listings of your business on another website Google My Business is the most powerful citation for your business More citations can broaden your business authority and reach It is important to keep your business information consistent across all citation listings Search for competitors and see what citations they are using There are local citation services to help you find, clean, and build citations if you need help Keep a record of your citations and and the login details to modify them later as needed Update your citations every 6 to 12 months or as key business information changes View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com

In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website. What we're talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website. You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas you want to promote. Plus, getting this setup will also help you with measuring "goals" within Google Analytics - which we will cover in an upcoming episode, so stay tuned for that! What You'll Learn What a thank you page is, and why it's an important feature of your website How to promote products and services to a captive audience How to leverage your thank you page to improve your sales and upselling process Setting up multiple thank you pages and why this is a good idea How thank you pages help for tracking goals in Google Analytics View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-not-forget-to-optimize-the-thank-you-pages-on-your-website/

Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics. This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog posts. This is a tactic that worked years ago, but is not really effective anymore. We'll talk about why, and also cover some good best practices for getting real backlinks, that work, for your website! What You'll Learn Sometimes you can link back to your website from a blog post or website article This was an effective SEO tactic years ago Most links are now tagged as nofollow, so they do not provide any backlink benefit You can still drive traffic by linking to your site from a blog The best tactic is to get good local, niche relevant, or high authority backlinks View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/will-linking-back-to-my-website-from-blog-posts-provide-any-seo-benefit-to-my-site/

Okay, so we all know (by now) that getting reviews for your business is very important. Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews on your Google My Business listing. This is a great new option and can have a positive impact on your listing visibility and ranking in the map pack. In this episode we discuss the importance of this new feature, and how you can leverage it to maximize the benefits for your GMB and your business! What You'll Learn You can now have photos submitted by users when they leave you a Google My Business review Photos that are uploaded with reviews are a great double dip, to get a review and a photo at the same time Google can tell what is a stock photo and what is original Getting these original photos uploaded by users is a great engagement signal for your Google My Business listing Make sure you have a plan to ask customers for a review, to get more reviews Add a script or process to ask for photos to be included in the review by your customers View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/you-can-now-upload-photos-when-leaving-a-review-on-google-my-business-listings/

A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page. Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page. In this episode, we answer his question and expand on the topic of silo pages. When it makes sense to link from an inner silo page out to your money page When it makes sense to link from your money page out to an inner page You need to understand the intent of your inner silo pages if they are sales pages or just content pages Be specific and intentional on how you are linking your pages together and the road map you are creating Inner silo pages are generally created for Google, to help them understand your scope of content The inner links you create for your website help show Google your major content areas and what is important

If you're doing SEO, then you're also using Google in ways that the average Google user is not. You're performing research, market analysis, and looking for content ideas, among other things. In this episode we're going to cover the topic of "search operators", to help you level up your Google search game! We'll touch on some of the more powerful and hand search operators, and hopefully turn you on to some new ways to use Google to improve your SEO and knowledge. What You'll Learn Use search operators to refine and manipulate the type of search results you are looking for There are dozens of individual search operator functions that you can use Simply type the search operators into Google, incorporating them into your Google search You can restrict search results to a single domain You can restrict search results to specific keywords or topics Use search operators for precise market research and competitor analysis