Local SEO Tactics and Digital Marketing Strategies

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are. What you'll learn in this episode: What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted How other businesses in a co-working space can affect your SEO Why Google may hide or flag a virtual office listing and the alternatives Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by!

How your slow season can be an opportunity for SEO Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer listener question about seasonal SEO and whether or not it makes sense to shut down your SEO efforts when business is slow. SEO can be a great way to bring in consistent traffic and leads, even during your business's off-season. Your slow season can be a great time to focus on long-term SEO strategies that will pay off when business picks up again. Got a question for the team? Let us know on our questions page! We're here to help. What you'll learn Why your SEO should be consistent year-round When to adjust your SEO strategy during your business's off-season What kind of long-term SEO strategies you can focus on when business is slow View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/seasonal-seo-starting-and-stopping-your-seo-seasonally

Our First Client Interview Jesse, Sue, and Bob sit down with Margaret Barrett of Safe Harbor Estate Law, a long-time Intrycks client, to discuss the value of SEO to her business and how the tips and tricks she has learned with our company has given her a leg up on the competition. Is your business struggling to outrank your competitors? We can help! Get in touch with us today. What you'll learn How SEO can make a difference for your business. Why it's important to approach your online presence strategically. When to reach out to an SEO firm to improve your online strategy. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/margaret-barrett-interview-seo-impact-and-getting-more-reviews-for-her-business/

Why Reviews Are a Key Part of Your Online Strategy Bob, Jesse and Sue discuss the value of Google reviews, and whether or not there is a maximum amount of reviews to get a month without negatively affecting your ranking. Reading reviews is an important part of the consumer experience today, and Google reviews for businesses are no exception! Keeping your reviews coming is a great way to show potential clients that you are consistent and active. Got a question for the team? Let us know at localseotactics.com/question and let us know! We're here to help. Thanks for watching! What you'll learn Whether large volumes of reviews can cause Google to negatively view your business. Why reviews are important for your business and SEO. What astroturfing is versus organic SEO efforts. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-limit-to-how-many-google-reviews-to-get-each-month/

Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look for, we've got you covered! In this episode, Bob, Jesse, and Sue discuss what questions to ask and what red flags to look out for when looking for a partner in developing your web presence. With these questions in mind, you'll be empowered to find the right fit for your needs and avoid getting less than you deserve! Got a question for the team? Hit us up at localseotactics.com/questions and let us know! We're here to help. Thanks for stopping by! What you'll learn What to look for in an SEO or web design firm. Why certain questions are important for revealing potential red flags. What to ask to understand exactly what you're getting for your money. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/

How to Focus the Keywords on Your Webpage to User Intent If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discusses the need to optimize your pages for intent, including what you want to be found for and what search terms you know potential clients will use to search for your product or industry. Using this knowledge, you'll be able to easily up the SEO game on every aspect of your website and get a leg up on your competitors. Do you find you get great value out of Local SEO Tactics? Give us a review on the platform of your choice! It helps us out and is greatly appreciated! Thanks for checking us out. What you'll learn How to identify the intent of your page. Why it's important to have page-by-page focus. What parts of your webpage require special attention. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/on-page-optimization-tips-for-seo-success/

How Often Should You Change Your Targeted Keywords? Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often to update or change your GBP keywords may come up. In this episode, Jesse, Bob, and Sue discuss whether or not you should be updating your GBP seasonally to reflect business trends, or whether it's best to keep consistent with your keywords and messaging throughout the year! Got a question for the team? We can help! Visit us at localseotactics.com/questions and let us know! We're here to help. Thanks for checking us out. What you'll learn Why it may be best to target even seasonal keywords year round. What to consider for ranking your GBP. How important reviews are to your GBP. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/frequently-changing-your-gbp-description-to-target-new-keywords/

Keeping Consistency for SEO and Customer Service Purposes Do you make frequent changes to your website or GBP? Maybe you have sales or specials that you update on one platform but not others? Jesse, Bob, and Sue discuss the importance of maintaining consistency across your online presence both for SEO purposes and to keep your potential clients happy! Got a question for the team? Let us know! Head over to localseotactics.com/questions and get in touch. We're here to help! Thanks for checking us out. What you'll learn Why consistency is key. How Google takes into account your information across various sources. Why it's important to keep up with changes for your own tracking purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/keeping-your-website-gbp-and-customer-service-team-on-the-same-page/

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achieve, a GBP (formerly Google My Business/GMB) is free and easy to set up. With these tips, you'll be better able to understand the psychology behind who gets the clicks on Google, and how to put yourself at an advantage over your competitors. Got a question for the team? Visit us online at localseotactics.com/questions! Thanks for checking us out. What you'll learn Why ranking in both the maps and search is extremely beneficial. What to do to improve your position. Why reviews are important to your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-benefits-of-showing-up-in-google-maps-and-organic-search/

Quick Tips for Quick SEO Results Looking for quick tips for your website to improve your SEO? This episode is for you! Jesse is here bringing you a solo rundown of a few tips and tricks for your online presence to improve your SEO and to help you get found online. Get value out of our show? Leave us a review! We'd love to hear your feedback, and each review helps us out a ton. Thanks for checking us out! What you'll learn Why it's important to link to an inner page of your website from your GBP for SEO. What often-overlooked things you can do to improve your visibility. Where to put your primary keywords. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/easy-website-updates-to-improve-local-seo-for-google-maps/

How SEO Tactics Are Divided White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategies. But what do they mean? And how do Google see these tactics compared to SEO companies? In this episode, Jesse and Sue discuss the differences between SEO methods and inform listeners of the kind of tactics used to better your SEO. Are there rules and guidelines in place to direct your SEO efforts? Find out in this episode! Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind. Thanks for checking us out and enjoy the show! What you'll learn What defines different SEO tactics. Google's guidelines aren't necessarily helpful for SEO. Why different approaches may be riskier than others. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-using-white-hat-grey-hat-or-black-hat-seo-tactics/

How Geographic Location and More May Impact an SEO Audit Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is there a difference in how your business can rank online between these two? Can certain factors weigh in to your ranking when auditing your SEO on your own or using a tool? These questions and more are answered so you can be better equipped to discover actionable metrics to improve your online presence. Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy! Thanks for checking us out, and enjoy the show. What you'll learn What could factor into desktop versus mobile differences. Why it's important to account for geolocation and more when auditing your SEO. How tools like BrightLocal can help you to gauge your SEO more effectively. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets. If you're wondering whether or not there's a worthwhile return on investment for paid ads, or if organic SEO through an agency is more worthwhile, this episode provides key insights to help you better understand the pros and cons and how to approach this situation for your business. If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Pros and cons of paid ads. How organic SEO compares against paid ads on Google. Why SEO may provide better return in the long run. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/

Taking Advantage of Pay-Per-Click Advertising and More for SEO Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher! If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line! Thanks for checking us out, and enjoy the show. What you'll learn How to use CTR to affect rankings Why it can be important to move quickly in SEO. How paid advertising and more can help with generating web traffic for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/

Going Local for SEO to Dominate Your Market SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importance of the emphasis on "local" in your SEO efforts? In this episode, Jesse explains why the "local" in Local SEO Tactics matters not just for us, but for our listeners as well! Get the most out of your business area through utilizing local SEO efforts! Wondering how your website is currently doing for SEO? Use our free SEO audit tool to do a page-by-page analysis of your SEO and find room for improvement! Thanks for watching, and enjoy the show! What you'll learn What makes local SEO different. Why it's key to use local SEO to dominate your business area. How to use google to do easy keyword research for your local market. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-local-seo/

Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a business should expect reports and metrics from their SEO firm. Are you working with an SEO company that isn't providing regular updates on the progress of your SEO goals? Jesse and Sue discuss the necessity of using metrics to create actionable goals for your SEO, and how providing those metrics is one of the key elements of providing excellent SEO service to clients and business owners. Got a question for the team? Visit us on our questions page! You could receive a free Intrycks t-shirt with a voice-mail message, as well as an opportunity to plug your business and website to our listener base. Thanks for checking us out, and enjoy the show! What you'll learn Why metrics are vital to setting SEO goals. How often you should expect metrics from an SEO firm. What to look for when receiving metrics on your SEO progress. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/are-you-getting-metrics-from-your-current-seo-agency/

In this solo episode, Jesse pops in to explain how you can use 3rd party directories like Yelp, bing, and more to enhance your SEO and help your business get found online! Jesse explains the benefit of these directories and how to focus your time to maximize your results. Do you get value out of our show? Leave us a review at the platform of your choice! Visit us at https://www.localseotactics.com/reviews/ to find review links and more! Thank you for checking us out. What you'll learn 3rd party sites to list your websites on. Why it's important to use those directories for your SEO. What to consider regarding how to spend your time with these listings. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leveraging-business-listings-for-more-exposure-and-seo-benefits/

Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online rankings? This episode will help you better understand Schema, how it works behind the scenes to help your website, and how you can take advantage of it. Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know! What you'll learn How Schema is an easy to overlook feature that can give you a big boost. What pages to consider when applying Schema. Why Schema can give you the edge over your competitors' websites. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help you better understand the difference in terms of SEO abilities between WordPress and others. Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt! And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website! What you'll learn How WordPress can be better customized for SEO purposes. Why it's important to recognize the difference in SEO capability between different platforms. What you can do to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with your SEO game. Whether you're a long-time fan of the show or new to it and looking for a place to start, this episode will provide great insights and a taste of what Local SEO Tactics has to offer! Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022! What you'll learn Tips and tricks for increasing engagement on your website. Great, low-cost SEO tips for your business. Important elements of SEO for your consideration! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/

Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of your business and services, or maybe your business name has changed overall. Whatever the reason for the change, there can be concerns about losing your SEO gains, but in this episode, Bob, Jesse, and Sue discuss how to make a change effectively to minimize the damage and get right back on track for your SEO. Curious about your SEO or that of a competitor? Our free SEO audit tool can help you page-by-page to gain insights to improve your SEO! Visit us at localseotactics.com/free-seo-audit to get ahead on your SEO! Got a question for the team? localseotactics.com/questions is your place to submit a question to our SEO experts! We're here to help. Thanks for listening! What you'll learn How to use Google Search Console to submit your changed domain/new website. Why it's important to setup redirects in certain circumstances Where to look for backlinks to update to direct to your new domain. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-change-your-website-domain-name-with-minimal-seo-impact/

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town, or perhaps outrank a competitor in a neighboring suburb? Jesse and Sue discuss what approaches you can take for your business to expand your reach and dominate in your local searches. Got a question for the team? Our questions page is always available! Visit us at localseotactics.com/questions and throw your question our way! Thanks for checking us out, and enjoy the show! What you'll learn What approaches to take to rank in neighboring suburbs. Why it may be a difficult proposition, but not impossible! What benefits there may be to ranking in other suburbs. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/

If you're considering a website re-do, then this is the episode for you! Bob, Jesse and Sue come together to discuss what to take into account when undergoing a website redesign, including how to be mindful of your decisions to make sure you're getting a good ROI out of your redesign. Got a question for our team? We can help! Visit us at localseotactics.com/questions to learn more! Thanks for watching. What you'll learn What reasons are common for updating your website. Why it's important to consider your website from a visitor perspective. How to plan your website change with purpose. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/things-to-consider-before-you-redesign-your-website/

In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is beneficial to go with a local SEO agency for your local SEO needs? Jesse and Sue measure the pros and cons of working with a local agency versus working with an agency with greater reach. If you're looking into hiring an SEO firm, this episode will be a great listen to help you make your choice! Got a question for the team? Let us know! We'd love to hear from you. Visit us at localseotactics.com/questions and drop your burning question on us. Thank you for checking us out, and enjoy the show! What you'll learn What factors to consider when choosing an SEO agency. How tools like Brightlocal make getting to know your local layout easy even for remote agencies. Why a remote brand may have significant advantages over a more local company. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-it-better-to-hire-a-local-seo-firm-versus-an-agency-outside-of-your-area/

Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business's website. Should you worry about the ranking of your homepage? Should you address all of your services on your homepage? Bob, Jesse and Sue give you these answers and more to help you hone the focus of your web presence to improve not only your SEO but the user experience of your web visitors. Got a question for the team? Let us know! We'd love to hear from you. Fill out the form at localseotactics.com/questions and let us provide answers for your burning questions. Thanks for stopping by, and enjoy the show! What you'll learn What purpose your homepage ideally serves. Why your homepage may not be the ideal page to worry about ranking for SEO. How to focus your homepage for the best results. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-the-function-of-a-homepage-branding-cta-seo/

Returning guest Terry Samuels comes on today's show to talk Schema with Jesse! In this ep, Jesse and Terry go over listener questions regarding the implementation of Schema, how to use Schema for site links, and more! If you have a Schema question for a future episode, let us know! Visit us at localseotactics.com/schema to drop Terry a question. Whether you're looking for basic knowledge or a more nuanced deep dive, we're here to help! Thank you for checking us out, and enjoy the show. What you'll learn What makes Schema so important. How often your Schema should be updated. Why doing site links through schema could pose difficulties. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-questions-about-schema-with-terry-samuels/

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attracting them? This episode will give you great info on how to identify niche-specific keywords to help your business stand out in your field and attract new business. Got a question for the team? Let us know! Visit us at localseotactics.com/questions and shoot your question our way! Thanks for checking us out, and enjoy the show! What you'll learn Why it's important to think about the keywords associated with your niche business. How to establish yourself as an authority to improve your Google ranking. What steps to take to apply your knowledge about your niche to your SEO goals. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-does-getting-niche-in-your-business-impact-your-seo-and-your-website-itself/

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO! Got a question for the team? Visit us at localseotactics.com/questions to let us know! We love listener questions and can't wait to hear from you. Thanks for checking us out, and enjoy the show! What you'll learn What is a citation. Why is it important to build citations. How to find great spots to build citations for your business online. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-important-are-citations-for-local-seo-and-your-business/

If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advantages of using landing pages as opposed to different websites to improve your SEO. By utilizing landing pages for your website, you improve the "gravity" of your brand, helping your business grow! Do you have questions for our team? Visit us at localseotactics.com/questions to let us know! If you leave us a voicemail question that we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out, and enjoy this episode. What you'll learn It's important to build landing pages rather than different websites for your business. Landing pages built into your overall website improve your SEO. Linking GMBs to landing pages rather than your website can also help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-location-pages-versus-creating-new-websites-for-each-location/

Jesse gives a refresher on your basic website SEO checklist to make sure that you're hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more. If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don't forget to like and subscribe to keep up on future updates! Thanks for checking us out. What You'll Learn The value of weaving keywords into your domain name. Why landing pages may be more important than your general home page. How blog pages can be great SEO content that can be leveraged multiple times. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-checklist-to-make-sure-your-website-is-optimized-in-the-right-areas/

In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We're here to help. Visit us at localseotactics.com/questions to learn more! Thanks for checking us out. What You'll Learn Why it's helpful to embed a map from Google on your webpage. How to use Google to create driving directions and get easy copy and paste links. What sort of signals this can send to Google to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/

If you've ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you. Thanks for checking us out, and enjoy the show. Why "Crawl, Walk, Run" is a good approach to growing online. How it's possible to rank a Facebook listing or other online source. What to keep in mind when applying SEO to a Facebook page. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-perform-seo-on-a-facebook-page-so-that-it-ranks-in-google-search/

In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you're seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don't forget to take advantage of Keith's special offer for our listeners! It provides a tremendous value. Got a question for the team, or for a future episode with Keith? Let us know! We're here to help. Thanks for checking us out, and enjoy the show. What You'll Learn What makes consumers click on certain links over others. Why looking at your competitors can help you inspire your own branding and copy. How to create copy that generates clicks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-google-ctr-for-better-website-click-through-rate-interview-with-keith-evans/

Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know! We love hearing from listeners and look forward to answering your questions. Thanks for checking us out, and enjoy the show! What You'll Learn What to consider in terms of adapting to the current landscape. Why keeping your information up to date online is important. How to prepare for potential shifts in business as winter approaches. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/business-covid-concerns-update-your-online-business-information-for-2021-4th-quarter/

In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem "too" local, making an 800 number more beneficial, or does your local number help your website's rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions. Thanks for listening, and enjoy the show! What You'll Learn Why a local number may build trust from potential clients right from the start. How a local number affects your SEO rankings. What to consider when choosing between an 800 number and a local number. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-you-use-local-phone-numbers-or-800-numbers-on-your-gmb-listing/

You know it's important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google's results, and how important ranking in the map pack is for certain types of services. If you're unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you. Thank you for checking us out and enjoy the show! How to identify the right questions for your FAQ. What a bit of easy keyword research can do to help you improve your FAQ. Why knowing the right questions to answer can be really helpful for clients and your business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-to-help-your-seo-efforts/

In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website. Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO! If you find our show provides value for you or your business, leave us a review! Thanks for checking us out, and enjoy the show. How to utilize keywords properly. What to look for on your website for ways to better integrate SEO rich text. What tricks to use to include more information on your page to improve its SEO! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn't have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile! Got a question for the team? Let us know! Whether you're a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know! Thanks for checking us out, and enjoy the show. What You'll Learn The basics of what being a service area business means. Why some businesses may want to set up as a service area business. How to set up your GMB to hide your physical address. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. Curious about your own website SEO? Don't forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what's working and what could use some help. Thanks for checking us out, and enjoy the show! What You'll Learn How to utilize a blog section on your website for SEO. Ways to use your blog for SEO that you may not have considered. Why continually creating content is valuable for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online. Thanks for checking us out, and enjoy the show! What you'll learn What factors to account for when identifying keywords to work towards. When to "go where the fight isn't" and target niche keywords related to your industry. Why keyword research is so vitally important to the process of SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/

Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website's loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended. Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put in work to improve your rankings. Thanks for checking us out, and enjoy the show! What you'll learn The importance of page speed as a direct ranking factor for your website. Why mobile view matters when accounting for page speed. What to pay attention to with WebPageTest for SEO purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business's domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners. Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show! What You'll Learn Where your domain name fits into your overall SEO scheme. When to buy domain names, and when to avoid the expense. If it's worthwhile to grab handles on social domains for your business as well. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today! What you'll learn Why Google Search Console is great for providing actionable insights. How to make sense of the data that Google Search Console gives you. What steps to take to increase clicks on your page! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/

Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you're on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you've recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize to maintain your online presence properly! Got a question for the team? Contact us at www.localseotactics.com/questions to submit your q! We'd love to hear from you. Thanks for stopping by, and enjoy the show. What you'll learn What is needed for a Google My Business address change. Where to focus your energy and attention to make your changes as smooth as possible. Why it's important to move quickly on address changes and more. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-can-you-do-to-maintain-your-gmb-ranking-when-you-move-to-a-new-location-117/

In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses these questions and more. Listen today for great insights that can help your business! Do you have a question for the team? Visit us at localseotactics.com/questions to leave us a question, and we may answer it on a future show! Thank you for checking us out, and enjoy the show. What you'll learn Why you may want multiple tracking numbers to help understand where business is coming from (and why it may not be worth it). How checking reviews on platforms may be a way of tracking where your business is coming from. Why your focus should remain on your website and Google My Business listing for driving traffic and business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-way-to-use-multiple-tracking-phone-numbers-without-messing-up-my-nap-continuity/

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online! What you'll learn Why having a Google My Business profile and generating reviews is a great way to improve your SEO. How to build relevancy and trust from Google. Where to turn for building legitimate backlinks to benefit your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/

Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what's the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will help you increase your SEO. Got questions? Visit us at localseotactics.com/questions and let us know! We're available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt. What you'll learn: The importance of location pages to local SEO. How to use a quick Google search to identify cities and neighborhoods to target. Why your business type may affect the scope of your location pages. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/creating-city-and-neighborhood-location-pages-on-your-website/

Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and how to keep SEO in mind when making changes to your design philosophies.Thank you for checking us out, and enjoy the show! What You'll Learn How to see what percentage of traffic you have is from mobile devices. What features on your webpage could interfere with a mobile experience. Why it's important to look at your page in both mobile and desktop to find action items to address! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/start-designing-your-website-for-a-mobile-viewing-experience/

Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if done wrong! Questions for the team? Visit us online at localseotactics.com/questions! Chances are if you're wondering about something, other listeners are too, and we'd love to help provide insights and tips for everyone. Thanks for listening, and enjoy the program! What You'll Learn What we mean when we say there are no shortcuts to SEO, but there's also no set recipe either. Why it's important to understand that SEO will take an investment, be it money or time. How to identify your priorities by looking at your strengths and passions, and know where you can save by doing some parts of it yourself! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-you-outrank-your-competition-without-spending-an-arm-and-a-leg/