Live with Sondra

👻 It’s Halloween, and while the season is full of spooky fun, nothing is scarier for an attraction than a poorly designed buyer journey. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, uncovers the terrifying impact of not optimizing your guest’s buying experience and how it could be costing your attraction revenue, guest satisfaction, and long-term loyalty.In this session, Sondra explores:Cart Abandonment Nightmares: Why 70% of buyers abandon their carts and the top reasons why guests hesitate to complete their purchase.Confusing Buyer Journeys: How a poorly structured checkout process leaves guests frustrated, confused, and less likely to return.Spikes in Revenue: How attractions that implement seamless, integrated buyer journeys see a 30-40% increase in total cart spend.Transparency & Trust Issues: The hidden cost of unclear pricing, missing upsells, and a lack of purchase flexibility.Fixing the Fear Factor: Steps you can take right now to map out your guest’s buying journey, improve the checkout process, and maximize revenue.If your attraction isn’t making it easy and intuitive for guests to book tickets, add-on experiences, and manage their purchases, you could be scaring away more than just ghosts! Tune in to learn how to make your buyer journey seamless, stress-free, and profitable.Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing buyer journeys: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

In today's fast-paced, on-demand economy, guests expect seamless, convenient, and personalized experiences—just like they get from Amazon. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, explores how guest-driven transactions can revolutionize your attraction’s operations, empowering both your guests and your team.In this session, Sondra dives into:Empowering Your Team: How automation and self-service tools reduce stress, increase engagement, and allow staff to focus on providing exceptional hospitality.Giving Guests More Control: Why modern buyers demand flexibility in ticketing, food & beverage, and retail, and how to meet those expectations.Boosting Revenue with Smart Upsells: How offering seamless, value-driven upgrades can increase per-guest spending without feeling "salesy."Reducing Operational Friction: The importance of automation in reducing manual processes, eliminating bottlenecks, and improving the guest experience.Real-World Insights & Data: What research shows about consumer behavior, decision-making, and how to capitalize on their habits for business growth.If your attraction isn’t prioritizing guest-driven transactions, you could be leaving money on the table. Tune in to learn how to adapt to the new buyer economy and create a seamless, guest-centric experience that increases revenue and efficiency.Connect with Sondra Shannon to learn more about Gatemaster’s role in empowering guest transactions: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Optimizing Park Operations: Practical Solutions for Common ChallengesJoin us for a special episode of Live with Sondra as host Sondra Shannon, CEO of Gatemaster Technology discusses with Tiffany Blair, EVP of Client Success and Solutions the key challenges parks and attractions face in optimizing operations. In this session, Tiffany will discuss:Enhancing Guest Experience Through Technology: How strategic tech solutions can simplify processes, reduce guest frustration, and improve overall satisfaction.Overcoming Ticketing & POS Challenges: Common roadblocks in implementation and how to avoid them.Maximizing Food & Beverage Sales with Mobile Ordering: A case study on how self-service and mobile ordering can drive revenue and improve guest flow.Optimizing Season Pass & Membership Sales: Strategies for reducing friction in renewals and sign-ups.Key Takeaways for Attraction Operators: Actionable steps to improve operational efficiency without overwhelming staff.If you're looking for ways to create seamless, guest-friendly park operations, this episode is for you!Connect with Sondra Shannon and Tiffany Blair to learn more about Gatemaster’s role in optimizing park operations: https://www.linkedin.com/in/sondrashannon/https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Live with Sondra: Signs It's Time for a New Ticketing and Customer Management PlatformIs your current ticketing system holding your business back? In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, shares the key warning signs that it's time to upgrade your attraction’s ticketing and customer management system. If your platform is creating more challenges than solutions, you won’t want to miss this conversation.In this session, Sondra dives into:Confusing Guest Experience: If your guests struggle to navigate your ticketing system, it may be costing you revenue and guest satisfaction.Manual Data Entry Overload: Are your team members still managing reservations, reports, and transactions with spreadsheets and paperwork? Automation is key!Burnout from Outdated Technology: Frustration from your team is a major red flag. A system should work for your business, not against it.Lack of Automation in Sales Processes: Your buyers are accustomed to seamless, automated shopping experiences—your system should meet their expectations.Hospitality Impacted by Poor Tech: If your system is getting in the way of delivering exceptional guest service, it’s time for a change.Don’t let outdated technology slow your attraction down! Tune in for insights on improving operations, boosting revenue, and creating seamless experiences for both guests and staff.Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing attraction operations: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of Live with Sondra: Don't Let Anyone Tell You You Can't Have It All! where we explore how to break free from limiting beliefs and empower yourself to achieve your dreams. Join us for an inspiring solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Belief and Self-Empowerment: How cultivating unwavering self-belief and embracing your unique journey can help you overcome societal biases and personal doubts.Overcoming Limiting Beliefs: Insights on challenging the “you can’t have it all” narrative and turning obstacles into opportunities for growth.Goal Setting and Taking Action: Practical strategies for setting audacious, measurable goals and the importance of consistent action in transforming dreams into reality.Celebrating Your Success: The power of acknowledging your wins—big or small—as fuel for future success and inspiration.Tune in for an exciting session on harnessing your inner strength and creating a life where you truly can have it all!Connect with Sondra Shannon to learn more about Gatemaster’s role in empowering individuals to achieve their dreams: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of Live with Sondra: Don't Let Anyone Tell You You Can't Have It All! where we explore the power of self-belief, bold goal setting, and the courage to chase your dreams. Join us for an inspiring solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Belief & Self-Empowerment: How cultivating unwavering self-belief can transform obstacles into opportunities.Overcoming Limiting Beliefs: Insights on challenging societal biases and personal doubts that try to hold you back.Goal Setting & Taking Action: Practical strategies for setting audacious yet achievable goals and the importance of taking consistent, purposeful action.Inspiring Resilience: Real-life stories from Sondra’s journey that prove you can have it all if you dare to pursue it.Tune in for an exciting session on breaking free from limitations and creating the life you deserve!Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering success and self-empowerment: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of Live with Sondra: IAAPA Meetup at Meow Wolf where we dive into the exciting world of industry events and networking at one of Denver’s most innovative attractions. Join us for an engaging solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Event Attire & Style: Discover Sondra’s tips on dressing up for a standout look at the IAAPA Meetup and making a memorable first impression.Networking & Industry Connections: Learn how to maximize your networking opportunities, build valuable relationships, and expand your industry circle at events like Meow Wolf.Innovative Experiences & Attractions: Get an insider’s glimpse into the creative energy at Meow Wolf and how these experiences inspire future trends in attractions.Exclusive Event Insights: Find out what to expect at this intimate connect meetup—from last-minute ticket tips to engaging with sponsors and industry leaders.Tune in for an exciting session on connecting with industry peers, sparking innovation, and elevating your event experience!Connect with Sondra Shannon to learn more about Gatemaster’s role in connecting industry professionals: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of Live with Sondra: Sharing Wild Waterpark Stories! where we dive into the unpredictable and unforgettable world of water parks. Join us for an engaging solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Wild Water Park Adventures: Discover how daring experiences—including a memorable stint in Venezuela while she was just starting out—shaped her career in the attractions industry.Cultural Connections & Bold Risk-Taking: Hear firsthand how overcoming language barriers and embracing risks enriched her journey and transformed her approach to guest experiences.Unforgettable Guest Experiences: Learn how these wild stories have inspired innovative strategies for creating memorable, guest-centric experiences that resonate long after the visit.Tune in for an exciting session on sharing wild water park stories and the invaluable lessons learned along the way!Connect with Sondra Shannon to learn more about Gatemaster’s role in creating unforgettable water park experiences: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of The Steps That Businesses Can Take to be Prepared for Outages where we explore proactive strategies to safeguard your operations when unexpected disruptions occur. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Understanding Outages: How incidents like the recent Square outage can impact transactions, customer service, and brand reputation.Building Redundancy: The importance of multiple payment processors, offline modes, and cellular backups to keep your business running smoothly.Emergency Preparedness: Key steps for developing backup plans and training your team to effectively manage cash and digital transactions during outages.Leveraging Technology: How continuous system monitoring and proactive support can help prevent disruptions and minimize downtime.Tune in for an exciting session on actionable steps to prepare your business for outages!Connect with Sondra Shannon to learn more about Gatemaster’s role in helping attractions stay resilient during outages: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of The Value Proposition of a Premium Ticket where we explore how premium upgrade options can revolutionize the guest experience at your attraction. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Enhancing Guest Experience: Discover how premium tickets empower guests to plan their day, skip long lines, and fully immerse themselves in unforgettable park experiences.Increasing Revenue & Efficiency: Learn how a premium upgrade not only boosts additional revenue but also streamlines operations by optimizing staffing and inventory planning.Guest-Driven Transactions: Understand the role of self-service technology in delivering guest-driven transactions that enhance convenience, reduce wait times, and elevate overall satisfaction.Creating Lasting Memories: See how offering a premium ticket demonstrates genuine care for your guests, setting the stage for lasting memories and repeat visits.Tune in for an exciting session on unlocking the true value of premium tickets and transforming the way your guests experience your attraction!Connect with Sondra Shannon to learn more about Gatemaster’s role in elevating guest experiences through premium ticket solutions: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of The First of the Month: A Fresh Start for Setting Goals and Targets where we dive into how clear goal setting and innovative technology can transform guest experiences into lasting relationships. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology, will dive into:Goal Setting for Success: How establishing clear, measurable goals and celebrating mini wins sets the foundation for business growth and enhanced customer loyalty.Enhancing the Customer Journey: The impact of streamlined, integrated systems—like unified ticketing and mobile ordering—in creating a frictionless experience that empowers guests and fosters repeat business.Accountability and Empowerment: The role of personal accountability and self-care in driving professional excellence and building trust with your customers.Leveraging Innovation for Loyalty: Insights into how Gate Master’s cutting-edge technology simplifies operations and elevates the guest experience, paving the way for sustained customer loyalty.Tune in for an exciting session on setting goals and harnessing technology to create loyal customers!Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering customer loyalty: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of The First of the Month: A Fresh Start for Setting Goals and Targets where we kick off the month with powerful insights on goal setting, accountability, and celebrating success. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Goal Setting & Clarity: How to create SMART goals—specific, measurable, attainable, relevant, and time-bound—that give you a clear direction for personal and professional growth.Accountability & Reset: The importance of holding yourself accountable, tracking your mini wins, and embracing resets when challenges arise.Celebration & Milestones: Why celebrating every achievement, big or small, fuels motivation and propels you toward even greater success.Inspiring Strategies for a Fresh Start: Tips on reverse engineering your targets and using vision boards to stay inspired as you build the future you want.Tune in for an exciting session on setting clear goals, overcoming setbacks, and energizing your journey to success!Connect with Sondra Shannon to learn more about Gatemaster’s role in accelerating business success through effective goal setting: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of Creating Customer Loyalty where we explore how innovative technology and exceptional service can transform guest experiences into lasting relationships. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon will dive into:Wild Water Park Stories: A look back at Sondra’s early adventures—reminiscent of her wild experience in Venezuela—and how those challenges shaped her approach to guest engagement.Streamlining the Guest Journey: How integrated online ticketing, mobile ordering, and self-service technology simplify the buying process and reduce friction.Simplifying Operations for Loyalty: The benefits of eliminating multiple logins and using real-time data to personalize and enhance the customer experience.Innovative Tech & Legendary Service: Insights into how Gate Master’s proven technology and dedicated support help attractions foster long-term customer loyalty.Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering customer loyalty: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of Creating Customer Loyalty where we dive into the innovative strategies that drive repeat business and elevate guest experiences. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon will explore:Innovative Technology and Integration: Discover how Gate Master’s integrated online ticketing, mobile ordering, and premium refund boost features streamline the buyer’s journey to foster loyalty.Enhanced Guest Experience: Learn how self-service technology and mobile point-of-sale systems reduce wait times and stress, creating an enjoyable, repeatable experience.Data-Driven Insights: Uncover the power of real-time reporting and accurate data collection in understanding guest behavior and boosting repeat visits.Strategic Customer Engagement: Explore how tailored loyalty programs and transparent pricing build trust and long-term relationships with your guests.Tune in for an exciting session on creating robust customer loyalty strategies!Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering customer loyalty: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Creating Customer Loyalty – Live with SondraIn today’s competitive marketplace, customer loyalty is more important than ever. In this solo episode of Live with Sondra, Sondra Shannon dives deep into the strategies and insights that help businesses build lasting relationships with their customers.In this session, Sondra explores:Why Customer Loyalty Matters: How loyalty impacts revenue, repeat business, and customer referrals.Spending Habits of Loyal Customers: Studies show loyal customers spend an average of 30% more than new customers—learn why.Loyalty vs. Competitor Temptation: How businesses can keep their customers engaged instead of losing them to competitors.Loyalty Programs in Action: From season passes to memberships, Sondra shares how attractions can maximize guest retention.The Power of Brand Investment: Real-life examples of how personal loyalty to brands like Marriott and Southwest influences purchasing decisions.Customer-Driven Transactions: How Gatemaster helps attractions create seamless experiences that boost loyalty and guest spending.Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering customer loyalty: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on the show? Apply here: https://forms.office.com/r/Y4kGTcaWw4Tune in and discover how customer loyalty can be the key to long-term business success! 🚀

Welcome to this insightful episode of Live with Sondra! Broadcasting live from Hollywood, Sondra dives into the reality of "How to Integrate Work and Life" work-life integration—a concept she champions over the traditional idea of "work-life balance."In this episode, Sondra shares:The Power of Accountability and Discipline: How these two core values shape her ability to travel, lead, and still show up for her commitments.Why Work-Life Balance is a Myth: Understanding how true success comes from integrating work and personal life rather than trying to separate them.Making the Most of Business Travel: Lessons learned from visiting over 800 attractions and how to enjoy the journey while staying productive.The Importance of Flexibility: How being adaptable can help you manage unexpected changes and still achieve your goals.Join Sondra as she shares her personal journey of leading Gatemaster Technology, traveling for work, and making time for what truly matters—all while staying accountable to herself and others.Connect with Sondra Shannon to learn more about fostering work-life integration in the attractions industry: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on the show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "The Art of Hospitality" where we explore how exceptional service can elevate the attractions industry.Join us for an insightful episode of "Live with Sondra" featuring Bob Pacanovsky, a hospitality expert and guest experience strategist, as we discuss the key elements that transform a good visit into an unforgettable experience.In this session, Bob will dive into:Understanding the Guest Experience: Why viewing attractions from the guest’s perspective ensures every touchpoint creates a lasting impression.The Power of Personalization: How tailoring experiences to individual preferences makes guests feel valued and enhances satisfaction.Creating a Positive Work Environment: The impact of motivated and well-trained staff on delivering exceptional service.Innovation and Continuous Improvement: How embracing new technologies and guest engagement strategies keeps attractions competitive.Building Lasting Relationships: How exceeding expectations fosters guest loyalty and repeat visits.Tune in for a valuable discussion on how the attractions industry can master the art of hospitality!Connect with Bob Pacanovsky: https://www.linkedin.com/in/bob-pacanovsky-/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "From Barriers to Belonging" where we explore how attractions can go beyond mere accommodation to create truly inclusive experiences for all visitors.Join us for an inspiring episode of "Live with Sondra" featuring Dani Rose, award-winning accessibility advocate and ADA Coordinator, as we uncover strategies for fostering inclusivity in cultural attractions, live entertainment, and beyond.In this session, Dani will dive into:Radical Inclusion in Attractions: How connecting directly with the disability community leads to meaningful accessibility improvements.ArtReach’s Approach to Accessibility: How this nonprofit prioritizes feedback from disabled individuals to create strategic plans for increased access.Technology’s Role in Accessibility: The impact of ASL integration, touchless entry systems, and language adaptation in designing inclusive experiences.Educating Frontline Staff for Inclusion: Why training teams on accessibility leads to better guest experiences and stronger community connections.Creating Affirmational Spaces: The importance of designing attractions that feel truly welcoming to all guests, not just accommodating.Tune in for an engaging discussion on how the attractions industry can embrace accessibility as a standard, not just an afterthought!Connect with Dani Rose: https://www.linkedin.com/in/danibrose/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Revolutionizing Customer Experience" where we explore how refund protection is transforming the theme park and attractions industry.Join us for an insightful episode of "Live with Sondra" featuring Morgan Abney, Director of Strategic Partnerships at The Protect Group, as we uncover how refund protection enhances guest experiences, builds trust, and drives additional revenue for attractions.In this session, Morgan will dive into:The Evolution of Refund Protection: How flexible refund policies are changing the guest experience and setting new industry standards.The Protect Group’s Innovative Approach: How their model provides guests with unparalleled flexibility while creating new revenue streams for attractions.Technology’s Role in Guest Experience: How apps, data analytics, and automation are shaping the future of guest interactions and customer satisfaction.Mitigating Risk and Building Trust: Why refund protection is a powerful tool for attractions to foster guest loyalty and enhance customer confidence.Creating a Guest-Centric Culture: The impact of refund protection on guest appreciation, loyalty, and delivering a stress-free, memorable experience.Tune in for an exciting discussion on how refund protection is redefining guest expectations in the attractions industry!Connect with Morgan Abney: https://www.linkedin.com/in/morgan-abney-b02271169/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "The Future of Guest Service" where we explore the delicate balance between technology and personalization in the attractions industry.Join us for an engaging episode of "Live with Sondra" featuring Vincent Mavente, Corporate Director of Contact Center for Herschend Family Entertainment, as we uncover the keys to delivering guest experiences that are both efficient and deeply personal.In this session, Vincent will dive into:Technology in Guest Services: How Herschend Family Entertainment uses AI, call tracking, and performance measurement tools to enhance service without losing the human touch.Understanding Guest Preferences: The power of directly asking guests their preferred communication channels to create seamless and personalized interactions.Striking the Right Balance: The challenges of setting guest expectations, expanding service hours, and maintaining high-quality interactions while leveraging automation.Creating a Guest-Centric Culture: Why leading with love and prioritizing guest appreciation are the foundations of a truly memorable experience.Optimizing Remote Service Models: Strategies for tracking phone calls, implementing call-backs, and overcoming the challenges of real-time support in a digital world.Tune in for an insightful discussion filled with actionable strategies for guest service excellence!Connect with Vincent Mavente: https://www.linkedin.com/in/vincemavente/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Dreams to Reality" where we dive into the fascinating world of innovations in the attractions industry. Join Sondra Shannon, CEO of Gatemaster Technology, and industry expert Megan Gannon as they share their insights and strategies for enhancing guest experiences. Whether you're a theme park operator, a museum curator, or running any attraction-based business, this episode is packed with valuable information you won't want to miss.In this session, Megan will discuss:- Pathways into Entertainment: Megan shares her journey from hospitality to the entertainment industry.- Networking & Relationship Building: The importance of building genuine, passion-driven connections.- Client-Driven Innovation: How demands in concert touring are pushing advancements in special effects technology.- Hands-On Experience: The value of internships and volunteering for career growth.- Special Effects Impact: Enhancing audience experiences with effects like wind, fire, and water.- Improving Guest Experience: Using technology to create unforgettable guest moments.- Advice for Young Professionals: How to leverage internships, mentorship, and IAAPA opportunities to advance in the industry.Connect with Megan Gannon: https://www.linkedin.com/in/megan-elizabeth-gannon/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "People-First Strategies," where we dive into the fascinating world of sales and service. Join Sondra Shannon, CEO of Gatemaster Technology, and Beth Standlee, Founder and CEO of TrainerTainment, for an enlightening session on revolutionizing sales and service in the attractions industry with a people-first approach. In this session, they will explore: - The People-First Sales Approach: Discover key takeaways from Beth’s book and how to enhance sales strategies by prioritizing personal connections. - Building a Career in Sales and Hospitality: Learn about the potential for rewarding careers in this field and the key skills needed for success. - Engaging Guests through Social Spaces and Gaming: Explore how to create engaging social spaces that enhance guest interactions and experiences. - Growing Sales and Service Teams: Explore the key elements of building and training strong sales and service teams in the attractions industry. - The Role of Hospitality in Sales: Explore how exceptional hospitality can drive sales and create memorable guest experiences. Tune in for an exciting session with two industry experts!Connect with Morgan Abney: https://www.linkedin.com/in/morgan-abney-b02271169/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Mastering Marketing" where we dive into the fascinating world of listening to growth and success. Join us for an exciting episode of 'Live with Sondra' featuring Stacy Reed, the Fractional CMO at Stacy Zeal & Co., as we dive deep into marketing strategies for growth and success are crucial in transforming the attractions industry!In this session, Stacy will discuss: - Marketing Strategy for Growth: Discover effective strategies businesses can use to drive growth through marketing and attract more guests. - Maximizing Facebook and Instagram Ads: Explore techniques to enhance the impact of your Facebook and Instagram ad campaigns. - Building and Leading a Marketing Team: Learn the key steps to building a powerful marketing team and leading them to success. - Innovative Approaches to Customer Attraction: Uncover creative methods to attract and retain customers, ensuring sustained business growth. Tune in for an exciting session with two industry experts! Connect with Stacy Reed: https://www.linkedin.com/in/sreed2582/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Leading with Purpose: DEI & Innovation in the Attractions Industry," where we explore the dynamic future of attractions with Colin Cheadle, an accomplished HR and organizational development leader.In this episode of 'Live with Sondra,' Colin and Sondra delve into:HR Leadership & Organizational Development: Discover how HR strategies drive organizational transformation and deliver meaningful results.Innovation Trends in Attractions: Learn how AI and AR are reshaping customer experiences and opening new opportunities for the industry.Diversity, Equity, and Inclusion (DEI): Understand why DEI is essential for success and how to foster an inclusive culture in the attractions sector.Connecting with Guests: Explore innovative strategies to enhance guest engagement and make every visitor feel valued.Future Trends in Attractions: Gain insights into emerging trends operators should embrace to stay competitive in a rapidly evolving market.Tune in for a thoughtful conversation packed with actionable insights and forward-thinking perspectives from this industry expert!Connect with Colin Cheadle: https://www.linkedin.com/in/colin-cheadle-6319065/Connect with Sondra Shannon to learn more about Gatemaster’s role in securing guest data and automating operations: https://www.linkedin.com/in/sondrashannon/🎤 Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra

Welcome to this episode of "LIVE with Sondra: Navigating the F&B Landscape, Embracing Innovation, and Enhancing Guest Experiences" where we dive into the future of food and beverage in the attractions industry.Join Sondra and special guest James McQuade, Food and Beverage Director for Kentucky Kingdom and Hurricane Bay, as they explore:Emerging Trends in F&B: Discover the latest innovations shaping food and beverage operations in attractions.Leveraging Technology for Success: Learn how tech solutions can streamline operations and elevate the guest dining experience.Creative Enhancements for Guests: Find out how to craft memorable, guest-centric experiences that drive engagement and satisfaction.Maximizing Revenue & Profitability: Explore strategies to boost your bottom line through smarter F&B practices.Real-World Insights: Gain firsthand knowledge from James McQuade’s extensive experience managing F&B at a premier attraction.Whether you’re a seasoned professional or new to the industry, this episode is packed with actionable insights to help you stay ahead in the ever-evolving F&B landscape.Connect with James McQuade: https://www.linkedin.com/in/james-mcquade-06242022/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of Live with Sondra, where we explore the keys to creating unforgettable guest experiences in waterparks and theme parks.Join us for an insightful conversation featuring Jim Kunau, a seasoned expert in theme park operations and guest experience strategy. In this session, Jim will dive into:Building Trust & Guest Satisfaction: How to foster a seamless and enjoyable experience that keeps guests coming back.Leveraging Technology for Operational Excellence: The role of digital innovations, including cashless systems and data-driven decision-making.Empowering Teams for Success: Strategies for creating a motivated workforce that delivers exceptional service.Fostering a Positive Work Culture: The impact of leadership, training, and team engagement on guest satisfaction.Ensuring Smiles & Lasting Memories: How small details in operations make a big difference in the overall guest experience.📅 Tune in for an engaging discussion packed with expert insights and actionable takeaways!Connect with Jim Kunau: https://www.linkedin.com/in/jimkunau/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Are You Listening?" where we dive into the fascinating world of listening to guest feedback. Join us for an insightful episode of "Live with Sondra" featuring Jamie Flaherty, VP of Business Development & Marketing at NetServ Applications, as we dive deep into the role of guest feedback, technology, and data in transforming the attractions industry! In this episode, Jamie discusses: - The Future of Guest Feedback: How feedback on platforms like Google, Yelp, and Tripadvisor shapes the future of attractions.- Sentiment Analysis: Turning negative reviews into actionable improvements for better guest experiences. - Tech Innovations: How tools like geofencing and push notifications can delight guests and enhance operations. - The Power of Centralized Data: How centralizing systems for ticketing, retail, and F&B boosts operational efficiency and unlocks valuable insights. - Professional Growth: Jamie’s advice on networking, mentorship, and building a successful career in the attractions industry. Tune in to discover practical tips and the latest trends in the industry from two experts! Tune in for an exciting session with two industry experts!Connect with Jamie Flaherty: https://www.linkedin.com/in/jamieflaherty/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

👻 Welcome to this episode of "Live with Sondra", featuring Professor Lynne Vincent, Associate Professor at Syracuse University. With expertise in creativity, team dynamics, and emotional engagement, Lynne shares her unique perspective on how psychology influences the design of thrilling guest experiences.In this session, Lynne will explore:Creativity in Attraction Design: Drawing inspiration from iconic attractions like Disneyland’s Haunted Mansion, and the impact of team collaboration on storytelling.Psychology of Fear & Emotions: Unpacking how fear and excitement shape the emotional journey of haunted attraction guests.The Allure of Haunted Houses: Understanding why people seek out fear-based experiences and how they foster creativity.Adaptation & Inclusion Trends: How emotional engagement and team dynamics are shaping the future of attraction design.Practical Insights for Operators: Actionable tips for fostering creativity and emotional resonance in attraction operations.📅 Don’t miss this insightful conversation blending creativity, psychology, and themed entertainment to inspire your next attraction project!Connect with Lynne Vincent: https://www.linkedin.com/in/lynne-vincent-965a6446/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

🌊 Welcome to this episode of "Live with Sondra", featuring Shawn Kidd, Director of Operations at Island H2O Water Park. With over 30 years of experience in aquatic safety, team leadership, and waterpark operations—including tenures at Disney and StarGuard ELITE—Shawn shares his expertise on driving success in waterpark management.In this session, Shawn will explore:Aquatic Safety Essentials: Proven strategies for ensuring guest safety and minimizing risks in water attractions.Building High-Performance Teams: Leadership techniques to motivate and prepare teams for operational excellence.Innovation in Operations: The role of cashless systems, dynamic pricing, and weather insurance in optimizing efficiency.Enhancing Guest Experience: Methods to improve guest flow and create memorable, enjoyable visits.Lessons from Disney: Insights into how Disney’s philosophy shaped Shawn’s approach to leadership and operations.📅 Don’t miss this opportunity to learn from one of the waterpark industry’s top leaders and gain actionable insights to elevate your park’s operations!Connect with Shawn Kidd: https://www.linkedin.com/in/shawn-kidd-spk/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this inspiring episode of "Live with Sondra", featuring Aurora Elicerio, Principal Owner of Eos Edge Consulting. With over 20 years of experience in talent acquisition, development, and DEIB strategy, Aurora is passionate about empowering underrepresented talent and fostering transformative workplace change.In this session, Aurora will explore:Talent Attraction & Retention: Proven strategies to attract and retain underrepresented talent in today’s competitive market.Decoding Cultural Scripts: Insights into leveraging lived experiences for career mobility and growth.Self-Identification Expansion: How expanding self-identification categories impacts DEIB initiatives and drives inclusivity.Personal Storytelling in Careers: The importance of storytelling in amplifying career growth and creating new opportunities.Building Strong Networks: The value of networking across industries for career resilience and development.📅 Don’t miss this powerful conversation on overcoming challenges and building a thriving career post-company split.Connect with Aurora Elicerio: https://www.linkedin.com/in/aurora-elicerio/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

The Human Factor in Ride Safety and Queue DesignWelcome to this insightful episode of "Live with Sondra", featuring Neil Wilson, Senior Consultant at Universal Verification and author of Absolute Efficiency. With global experience in theme park operations, Neil is dedicated to enhancing ride safety, minimizing wait times, and improving the overall guest experience.In this episode, Neil will explore:Enhancing Ride Safety: How human-centered design and advanced systems help minimize risks for guests and staff.Queue Management Best Practices: Proven strategies to reduce wait times, alleviate guest frustration, and improve flow.Guest Flow Innovations: Approaches to distribute attendance more evenly and maximize park efficiency.Staff Welfare Strategies: Methods to improve workplace conditions and reduce conflicts between guests and staff.Future Trends in Theme Parks: Insights into emerging technologies shaping safety, efficiency, and guest satisfaction.📅 Don’t miss this opportunity to learn from a leading expert about the operational strategies driving safer and more efficient theme parks!Connect with Neil Wilson: https://www.linkedin.com/in/neil-wilson-77b0b9118/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Podcast Description:Inside FEC Success: Insights on Food, Beverage, and Operational StrategyWelcome to an exciting episode of "Live with Sondra" featuring Tim Murphy, CEO of Murfeez Entertainment! With over 35 years of experience in entertainment and food and beverage, Tim is a leading voice in transforming Family Entertainment Centers (FECs) into thriving attractions.In this episode, Tim will dive into:Innovations in Family Entertainment Centers: How the latest trends and immersive experiences are revolutionizing FECs.Integrating Food & Beverage: Why F&B is central to creating memorable guest experiences and boosting satisfaction.Operational Excellence: Proven strategies for turning underperforming FECs into profitable ventures.Balancing Quality & Costs in F&B: Tips on managing costs while maintaining high standards in dining offerings.Line-Item Management Techniques: Advice on maximizing profitability through smarter operational practices.Emerging Trends in Family Entertainment: A look at the future of the FEC industry and staying competitive in a fast-evolving market.The Role of Technology: How cutting-edge tech is enhancing guest engagement and operational efficiency in high-traffic venues.📅 Don’t miss this valuable discussion with one of the entertainment industry's top strategists. Perfect for anyone looking to elevate their FEC operations and guest experiences!Connect with Tim Murphy: https://www.linkedin.com/in/timmurphyceo/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Safety First: Innovative Approaches to First Response & Injury Tracking🩺 Join us for a compelling episode of "Live with Sondra" featuring Jennifer Mifsud, the visionary creator of a first aid reporting app designed to transform injury tracking and safety protocols in high-traffic environments. Discover how her innovations are reshaping industries like attractions and sports.In this episode, Jennifer discusses:Innovations in First Response: The inspiration behind her first aid reporting app and how it bridges gaps in traditional injury tracking.Technology’s Role in Safety: How cutting-edge tools are enhancing safety and efficiency in dynamic, high-stakes settings.Streamlining Injury Documentation: The value of digital solutions for tracking injuries, managing concussions, and improving return-to-play processes.Cross-Departmental Collaboration: Strategies for uniting safety efforts across teams to ensure seamless operations.The Future of Safety Tech: Predictions for technological advancements that could impact industries from sports to theme parks.📅 Tune in for this essential conversation about the intersection of technology and safety, and how it’s driving operational excellence across industries.Connect with Jennifer Mifsud: https://www.linkedin.com/in/jennifermifsud/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "The Power of Giving: Transforming Community Engagement Through Charitable Marketing," where we explore the profound impact of strategic giving on business growth and community building. Join us for an enlightening conversation with Renee Zau, Co-founder and CEO of DonationMatch, as she reveals how charitable marketing can foster authentic connections and drive lasting ROI.In this episode, Renee dives into:Revolutionizing Cause Marketing: Discover how DonationMatch transforms in-kind donations into meaningful partnerships, creating impactful connections for both charities and donors.Community Engagement as Strategy: Learn why an abundance mindset and community giveback are essential for cultivating strong, loyal relationships with your audience.Innovation in Charitable Giving: Explore how AI, data analytics, and digital tools are reshaping donation management and enhancing community engagement.Ensuring Compliance and Efficiency: Best practices for fraud prevention, time-saving efficiencies, and maintaining security in donation processes.The Power of Industry Networking: Insights on how industry events, like IAAPA, drive collaboration and inspire impactful community partnerships.Tune in for a powerful discussion on how your business can amplify its brand and community presence through thoughtful, strategic giving. Connect with Renee Zau: https://www.linkedin.com/in/reneezau🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Beyond Borders: How International Staff Elevate U.S. Attractions🌍 Step into the world of cultural exchange in this thought-provoking episode of "Live with Sondra" featuring Renee Clarke, an expert from Greenheart Exchange. Renee shares her passion for fostering international staffing and its transformative impact on U.S. attractions.In this episode, Renee dives into:Cultural Exchange & Seasonal Staffing: How international staff on J1 visas enhance diversity and enrich guest experiences.Best Practices for International Staffing: Proven tips for recruiting, onboarding, and supporting seasonal staff.Challenges & Solutions in Staffing: Strategies for seamless integration of international workers and overcoming unique challenges.Advocacy & Industry Trends: Insights from Renee’s recent IAAPA advocacy in Washington, D.C., on the future of international staffing.Trends in J1 Visa Staffing: The evolving role of international staff and its impact on guest satisfaction.📅 Don’t miss this enlightening discussion on how international staffing shapes the attractions industry!Connect with Renee Clarke: https://www.linkedin.com/in/renee-clarke-7142a22/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Behind the Screams of Scare Acting & Show Ushering🎃 Step behind the scenes of the Halloween magic in this captivating episode of "Live with Sondra" featuring Dustin Parro, a dedicated show usher and scare actor at California's Great America. Dustin shares his journey, passion for theme park entertainment, and what makes Halloween events at CGA unforgettable.In this episode, Dustin dives into:Personal Journey & Role at California's Great America: His evolution as a show usher and atmosphere actor.Halloween Haunt & Tricks & Treats at CGA: What sets CA Great America's Halloween events apart.Preparing for the Haunt: How performers bring their A-game to create spine-tingling guest experiences.Connecting with Guests & Colleagues: Insights on the impact of collaboration and guest interactions.Passion for Theme Park Entertainment: What fuels his excitement for the industry and his future goals.📅 Tune in for an exciting look at the artistry and dedication behind the scenes of theme park entertainment!Connect with Dustin Parro: https://www.linkedin.com/in/dustin-parro-5928a950/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Robotic Vending Machines" where we dive into the fascinating world of machines. Join us for an exciting episode of 'Live with Sondra' as we explore innovative trends in the amusement industry with our special guest, Malik Subhan. In this session, Malik will discuss:- Robotic Vending Machines: The rise of robotic vending machines and their potential to transform the attractions industry.- Immersive Experiences: How immersive attractions are reshaping family entertainment and enhancing guest engagement.- Strategic Partnerships: The importance of cultivating partnerships for driving innovation and growth in the industry.- Family Entertainment Centers: Insights into operating successful family entertainment centers and what sets them apart.- Industry Vision: Malik's perspective on the future of attractions and how to stay ahead in a rapidly evolving landscape.Tune in for an exciting session with two industry experts!Connect with Malik Subhan: https://www.linkedin.com/in/malik-subhan/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Unlocking Fear" where we dive into the fascinating world of haunted attraction. Join us for a informative episode of 'Live with Sondra' featuring Leonard Pickel, a leading expert in haunted attraction design with over 40 years of experience and creator of 300+ haunted houses worldwide. In this session, Leonard will dive into:- Attraction Design and Innovation: How Leonard balances creativity with operational needs, and how his "Pickel Theory" revolutionized haunted attraction design.- Scare Factor and Psychology: The key elements of a truly terrifying experience and how Leonard incorporates the psychology of fear into his designs.- Industry Trends and Future of Haunted Attractions: Insights into longer seasons, interactive themes, and where the haunted attraction industry is headed in the next 5-10 years.- Creating a Guest-Centric Experience: Tips for operators on how to create immersive, guest-focused experiences that are both entertaining and frightening.Tune in for an exciting session with two industry experts!Connect with Leonard Pickel: https://www.linkedin.com/in/leonardpickel/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Engineering Thrills," where we dive into the fascinating world of thrills. Join Sondra Shannon, CEO of Gatemaster Technology, and industry expert Brendan Walker as they share their insights and strategies for enhancing guest experiences. Whether you're a theme park operator, a museum curator, or running any attraction-based business, this episode is packed with valuable information you won't want to miss.In this session, Brendan will discuss:- Understanding Human Thrills: The timeless nature of thrill and the importance of understanding human nature in designing captivating experiences.- AI and Content Creation: How AI and digital technology are shaping the future of content creation.- Location-Based Entertainment: The emerging trend of location-based entertainment and hyper-localization.- Balancing Tradition and Innovation: Balancing tradition with modernity in attractions through innovation.- Technology and Global Challenges: Leveraging technology to address global challenges like climate change.Tune in for an exciting session with two industry experts!Connect with Brendan Walker: https://www.linkedin.com/in/profbwalker/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

Welcome to this episode of "Refund Protect," where we dive into refund protection to ensure guest's trust and satisfaction. Join Sondra Shannon, CEO of Gatemaster Technology, and industry expert Morgan Abney as they share their insights and strategies for enhancing guest experiences. Whether you're a theme park operator, a museum curator, or running any attraction-based business, this episode is packed with valuable information you won't want to miss.In this session, Morgan will discuss:- Refund Protect Service: Offers peace of mind to guests and creates a new revenue stream for attractions.- Evolving Customer Expectations: Post-pandemic, guests demand more flexibility in refunds and cancellations, and Refund Protect meets these needs.- Customer-Friendly vs. Traditional Insurance: Provides greater flexibility and personalized service compared to standard insurance options.- Simple, Automated Refund Process: Guests can easily request refunds through a pre-populated form, reducing customer service workload.- No Cost to Parks: Refund Protect is free to implement, generating revenue while enhancing guest satisfaction.Tune in for an exciting session with two industry experts!Connect with Morgan Abney: https://www.linkedin.com/in/morgan-abney-b02271169/Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

🎙️ Podcast Title: Experience Excellence: Innovating Guest Interactions in AttractionsWelcome to this episode of "Live with Sondra" where we explore how to turn everyday guest interactions into unforgettable experiences with Dave Mugnaini, Attractions Industry Veteran and Guest Services Strategist. With a career spanning Universal Orlando, Walt Disney World, SeaWorld, and Hard Rock Park, Dave brings decades of insight into guest recovery, conflict resolution, and team empowerment.In this session, Dave Mugnaini and Sondra dive into:Guest Recovery Strategy Fundamentals: Why every attraction needs a plan for handling everything from cold meals to power outages.Empowering Frontline Teams: How to equip staff with tools and training to resolve issues with confidence and compassion.Soft vs Hard Cost Recovery: When to offer refunds, upgrades, or surprise-and-delight moments—and how to decide.Cashless Challenges & Dignified Solutions: Strategies for handling declined payments with tact, especially in underserved communities.Conflict Resolution Techniques: How to turn frustrated guests into loyal advocates through empathy, listening, and creative problem-solving.Training for Service Excellence: Why onboarding, role-play, and scenario-based learning are key to building a guest-centric culture.Creating Wow Moments: How small gestures like expedited access or character meet-and-greets can transform a negative experience.Operational Mindset Shifts: Why recovery isn’t just a policy—it’s a philosophy that drives brand loyalty and repeat visits.Guest Experience as a Lifeline: How to recognize when guests are seeking help and respond with solutions that build trust.Social Media & Reputation Management: Why resolving issues quickly can turn potential detractors into powerful promoters.Tune in for a masterclass in guest experience strategy that will help your team deliver excellence—even when things go wrong.Connect with Dave Mugnaini on LinkedIn: https://www.linkedin.com/in/davemugnaini/Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering customer loyalty and guest-centric operations: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra

Get ready for a rollercoaster ride of insights with service industry legend Ruby Newell-Legner!Join Sondra as she welcomes Ruby, a speaker who's captivated audiences in 25 countries and helped businesses like amusement parks and sports teams soar to new heights.Ruby will unveil the secrets behind her revolutionary 7-Star Service approach in this exclusive session.Discover how to:Turn happy employees into loyal brand ambassadors (say goodbye to high staff turnover!)Craft unforgettable guest experiences that have them coming back for moreBoost customer satisfaction, repeat business, and revenue like never beforeRuby's experience with leading sports teams offers valuable lessons for creating a winning guest experience strategy. Tune in to learn how to elevate your service to a 7-Star level and build an empire of loyal guests!

Join Sondra Shannon, CEO of Gatemaster Technology, and Barry Zelickson, Founder of Next Exit Entertainment / Fun Across America, for an engaging discussion on transforming the attractions industry. In this session, they will explore Experiential Entertainment Marketing Trends, Hospitality Excellence Technology Integration, and Holistic Guest Experience. Gain insights on creating seamless and memorable guest journeys. Take advantage of these expert insights!

In this insightful Live with Sondra, Mary Tannous, Business Performance Ninja, explores the evolving landscape of attractions, focusing on innovative technologies, interactive design, systems, process management, and effective leadership. Delving into topics ranging from VR immersion to eco-friendly theming, she highlights how attractions embrace cutting-edge advancements while balancing responsibility and guest-centricity.Mary's expertise offers a glimpse into the future of attraction experiences, where the seamless integration of technology, inclusive design, and sustainable practices converge to create unforgettable memories for guests of all ages.

This LIVE with Sondra is ideal for attraction business owners, operators, and managers experiencing rapid growth and facing operational challenges. If you're intrigued by the idea that problems can signify success and seek strategies to effectively manage an influx of guests, this session will provide valuable insights. Whether you're looking to optimize your current operations, expand to new locations, or understand how to turn challenges into opportunities for improvement and innovation, this discussion will offer practical advice and inspiration. Join Sondra at Gatemaster to learn how embracing the right problems can propel your business to new heights.

Special Effects, Mobile Trends, and Anticipating Guest Needs!Join me for an electrifying LIVE with Sondra featuring two industry experts, Nathan and Caitlin from Froggy's Fog. In 'Innovating Attractions: Special Effects, Mobile Trends, and Anticipating Guest Needs,' we dive deep into the future of attractions. Nathan and Caitlin will unveil insider insights, share impactful examples, and discuss strategies for staying ahead in the ever-evolving attractions landscape.