Leveling Up with Eric Siu

Today, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this as a long-term investment. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:45] - Who is Gary Vaynerchuk? [01:28] - What is Veefriends? [02:12] - How to think about investing in NFTs [04:03] - Veefriends' amazing community [05:55] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass 👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/ 💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro Connect: 🐦 Twitter: https://twitter.com/ericosiu 📸 Follow me on Instagram: https://www.instagram.com/ericosiu/ 🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official 😎 Leveling Up Podcast - http://www.levelingup.com/ 👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Watch: 🖼NFT ONLY Videos https://levelingup.com/nftvideos 🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— ⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere ———— Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. ⚠️⚠️⚠️ #nft #marketing #metaverse ⚠️⚠️⚠️

Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:30] - What is the Metaverse? [01:27] - Why the rebrand to Meta is significant [02:50] - The importance of Web 3.0 [04:55] - The future of decentralized spaces [06:17] - What the Metaverse means for marketers [07:36] - Go where the attention is [09:37] - Outro ___ Watch: 🖼NFT ONLY Videos https://bit.ly/NFTplaylist 🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist 📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips 👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies 🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency 💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers Programs: ✌️Create Your Own Dream Business bit.ly/3ARgO1L 👾 Get the Leveling Up book & FREE bonuses: https://book.levelingup.com/offer 🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/ 💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro Connect: 📸 Follow me on Instagram: https://www.instagram.com/ericosiu/ 🐦 Twitter: https://twitter.com/ericosiu 🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official 😎 Leveling Up Podcast - http://www.levelingup.com/ 👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ ———— ⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. ⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

Today, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT and share my tips for investing in NFTs. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:39] - Solanart.io and SolSea.io [00:58] - Only invest what you can afford to lose [01:27] - Find an NFT that resonates with you [02:05] - How to purchase an NFT [03:29] - Outro ___ ✌️Create Your Own Dream Business bit.ly/3ARgO1L 🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/ 💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro __ 🖼NFT ONLY Videos https://bit.ly/NFTplaylist 🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist 📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips 👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies 🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency 💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official ————

In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:57] - Amazon, as one of the largest company in the world [01:42] - Amazon has done a lot of good for the world [02:21] - The natural problem with large centralized company [03:44] - The more power you gain, the more people will complain [04:40] - Good Product and Distribution matter the most [05:38] - How to control your brand? [06:25] - Building a brand [08:16] - Final thoughts [08:42] - Outro ___ ✌️Create Your Own Dream Business bit.ly/3ARgO1L 🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/ 💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro ___ 🖼NFT ONLY Videos https://bit.ly/NFTplaylist 🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist 📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips 👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies 🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency 💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers __ ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

When social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it’s almost impossible to imagine a successful business without a social media presence. With the rise of Web 3 and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book, The Business of Belonging: How to Make Community your Competitive Advantage. In this conversation, we discuss the key difference between building an audience versus a community and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing David Spinks, VP of Community at Bevy and Co-founder of CMX. [01:14] How community is being factored into how businesses are structured. [02:28] Outlining the differences between audience and community. [04:30] How community encourages participants to create rather than consume. [05:40] Examples of communities where David has seen people create and contribute. [07:35] The importance of a skilled and competent community manager. [08:42] How to find the right community manager. [09:39] How Bevy, a pioneering community event engine, was started. [11:29] Starting small and setting an intentional example with your initial community members. [15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast. [18:04] The SPACES Model as a framework for defining your community’s business value. [21:07] The best way to grow your community; why most businesses start in the wrong place. [24:07] David’s top book recommendation and its far-reaching applications. [24:39] David’s podcast, Masters of Community, and what you can learn from it. [25:24] Exciting new AI tools to take your community to the next level! Resources From The Interview: David Spinks David Spinks on LinkedIn David Spinks on Twitter The Business of Belonging Masters of Community Podcast CMX The SPACES Model: The Framework for Defining Your Community’s Business Value Bevy Startup Grind Orbiit.ai Orbit.love Must-read book: Sapiens: A Brief History of Humankind Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today, I talk about the top 6 marketing trends for 2022 and beyond and how you can use them to dominate your marketing in the future. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:20] - 1. Twitter is an underestimated marketing channel [01:50] - 2. NFTs are going to skyrocket in the marketing space [04:57] - 3. Repurposing content for YouTube is a superpower [06:32] - 4. Diversify and own your audience with email lists [07:07] - 5. Community is the future [07:19] - 6. Podcasting is a fantastic tool for building an audience [07:51] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass 👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/ 💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro Connect: 🐦 Twitter: https://twitter.com/ericosiu 📸 Follow me on Instagram: https://www.instagram.com/ericosiu/ 🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official 😎 Leveling Up Podcast - http://www.levelingup.com/ 👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Watch: 🖼NFT ONLY Videos https://levelingup.com/nftvideos 🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos ———— ⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere ———— Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. ⚠️⚠️⚠️ #marketingtrends #marketing #nfts ⚠️⚠️⚠️

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com. [03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. [03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business. [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month. [06:06] Hear about the other books Alex is working on. [07:19] How Alex is using his process to help people by providing free resources. [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages. [11:54] Alex breaks down three examples of how he put together a $100M Offers. [14:33] The importance of defining what value is for your customers. [17:47] How cutting down the speed of achievement creates value for your customers. [19:04] The four variables you need to master when putting together a $100M offer. [20:56] What Alex learned from management consulting. [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject. [25:38] How Alex structures his offers with guarantees around growth. [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together. [30:01] Alex gives insight into how his portfolio is currently structured. [34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year. Resources From The Interview: Acquisition.com $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym Alex Hormozi on Instagram Alex Hormozi on YouTube Leila Hormozi on Instagram Burning Wish Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of it. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:25] - Twitter is unique in its sharing abilities [00:55] - Twitter ads keep improving [01:26] - Many audiences hang out on Twitter + why it's valuable to me [01:56] - Twitter carousel ads are seeing better performance [02:38] - How I get utility from Twitter + why it's an untapped channel [03:00] - Look for overlooked opportunities [03:54] - Outro —— ►Register for my FREE webinar and build your dream business: bit.ly/3ARgO1L ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to invest in a secure wallet to protect your assets. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:18] - Initiating the transfer [00:48] - Pay attention to gas fees [01:36] - Using Ledger Live [01:56] - After your NFTs have been successfully transferred [02:20] - Why cold storage is important to protect your NFTs [03:13] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, I am going to talk about why I spent $110,000 on this NFT! TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:57] - The BAYC(Bored Ape Yacht Club) NFT [03:00] - The Ape Festival! [04:00] - We all crave for having our own community [04:33] - The beauty of the BAYC Community [05:11] - The relationship I built with the community is worth it [06:17] - What to expect when investing into something [07:08] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Look for NFT-specific community managers on Discord [02:24] - The CMX job board is the best board for NFT community managers [03:27] - Twitter is also a great tool for the NFT community [04:05] - Why the community manager is the most important role for your NFT project [05:22] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

If you want to start an NFT project this episode is for you! Today, Eric provides a breakdown of four different ways to find NFT artists. Based on his own experience of creating his NFT project Leveling Up Heroes, Eric explains the whole process from finding the artist to negotiating the price, getting them excited about the project, communicating your vision, and working with them to completion. To find out how you too can create a successful NFT, tune in today! TIME-STAMPED SHOW NOTES: [00:28] A few of the different reasons people decide to create an NFT project. [00:53] How to use Dribbble and Behance to find artists. [01:43] How to connect with an artist when you find one that you like. [02:20] How to look for artists of different communities that have already done NFTs. [03:07] A guide to sourcing NFT Artists on Twitter. [03:43] What to consider when negotiating the price. [03:58] A sneak peek at Eric’s NFT project Leveling Up Heroes. [04:13] Eric sheds light on the development of his NFTs and how the process works. [05:23] How to motivate contractors and get them excited about the project. [06:11] A recap of the different parts of the NFT project process. Resources From The Interview: Bored Ape Yacht Club VeeFriends Dribbble Behance The Sevens Twitter Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

It can be easy to dismiss NFTs as a fad or as unsophisticated cartoons, but doing so would mean missing out on some very exciting developments happening in online investment and the broader digital landscape. In today’s episode, Eric unpacks the key features you should be looking out for when you decide to invest in long-term NFTs. Some of the most rewarding NFTs to purchase are ones that have a built-in sense of community, where you have the opportunity to meet up with other participants and gain access to exclusive events and content. Another key indicator of an NFT that has long-term potential is one that has a clear roadmap for how it plans to develop in the future, whether it’s expanding the brand or hiring increasingly skilled artists to elevate the product. Tune in to hear all about the NFTs that Eric has chosen to invest in and why a long-term mindset is crucial! TIME-STAMPED SHOW NOTES: [00:15] Introducing today’s topic: How to invest in long-term NFTs. [00:46] The exciting time we find ourselves in and the decentralized web. [01:05] Eric breaks down his NFT investments and why he chose them. [03:03] Why NFTs are like the intersection between gaming and business. [03:28] NFTs that have a sense of community and why that’s an important quality for investing. [05:17] How to identify long-term NFT’s through their projected roadmap. [06:14] VeeFriends and Gary Vaynerchucks’ projected roadmap for the project. [07:57] The story of CryptoPunks, the first-ever NFTs. [09:15] Eric’s take on investing in long-term NFTs. [09:37] Why you should have a long-term mindset when you invest. Resources From The Interview: Gary Vaynerchuck Gary Vaynerchuck on Youtube Vee Friends Bored Ape Yacht Club CryptoPunks Ethereum Bitcoin Solana Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

The Pandora Papers are leaked files from 14 offshore service providers that tie more than 330 public officials, including 35 world leaders, to an offshore fortune. The International Consortium of Investigative Journalism shows how world leaders and public officials use offshore tax havens to hide assets worth hundreds of millions of dollars, resulting in the filing of a massive investigation. While there is a dominant narrative to side with the poor, today on Leveling Up, Eric suggests that hating on the rich is misguided, and suggests that we should filter this information ourselves and think critically about the incentive behind the actions of those involved. To find out more about the Pandora papers, what this means for you as a human being, and how you should think about this, tune in today! TIME-STAMPED SHOW NOTES: [00:29] What the Pandora Papers are and some of the people implicated. [01:14] Who’s behind the leaked files. [01:33] Why Eric believes the media is incentivized to do this. [03:07] How setting up offshore companies is not illegal. [03:42] The importance of filtering information for yourself. [04:02] Why you should consider how these people got rich in the first place. [05:11] Thoughts on the ethics of King Abdullah II of Jordan’s property empire. [05:39] Thoughts on Kenyan President Uhuru Kenyatta owning offshore companies. [06:10] How we should reframe the narrative and critically think through what is legal and illegal. [07:00] Thoughts on the ethics of Vladimir Putin’s mistress buying assets in Monaco. [07:23] The difference between tax avoidance and tax evasion. [08:08] Czech Prime Minister Andrej Babis’s failure to declare an offshore investment company. [08:27] Thoughts on the Pakistani prime minister’s dealings. [08:59] Why you should think critically about the incentive behind the actions of those involved and how it fits into your worldview. [09:17] Why Eric focuses on what he can control. [09:41] Why you should focus on what is actually legal and illegal and why it matters to you. Resources From The Interview: The Pandora Papers The International Consortium of Investigative Journalism Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

TikTok has just hit one billion monthly active users, and while it’s great to see a social media company that isn’t owned by Google or Facebook thrive, it’s worth asking what the long-term potential of the company could be realistic. In this episode, Eric looks at the young creators that are succeeding on the platform and unpacks TikTok’s algorithm and its capacity to facilitate videos going viral. Tuning in you’ll hear Eric break down how these creators are achieving success by diversifying into other channels, and how the earning potential of YouTube creators stacks up against those of TikTok. We break down why TikTok lags behind in discoverability and why Eric believes that YouTube has superior long-term potential. Tune in today to get the lowdown on all the social media platforms and more! TIME-STAMPED SHOW NOTES: [00:15] Introducing today’s topic: How TikTok hit 1 billion monthly active users and what that means from a business perspective. [00:58] What the earnings look like for TikTok creators in general, especially young people. [01:58] TikTok’s algorithm and the higher likelihood of going viral. [02:10] Why its capacity for discoverability is where TikTok lags behind other platforms. [02:15] YouTube’s efficacy when it comes to discoverability and high earning potential. [02:38] How TikTok creators are finding success by migrating to other channels. [02:52] Why top content creators choose to stick it out on YouTube. [03:31] Why YouTube has more potential for longevity and earning power. [03:49] How different platforms can best serve you depending on your business and content goals. [05:12] Why Eric sees more long-term potential in YouTube than TikTok. Resources From The Interview: Leveling Up TikTok Charli D'Amelio on TikTok Charli D’Amelio on Instagram Dixie D’Amelio on TikTok Dixie D’Amelio on Instagram Nate O’Brien on Youtube Logan Paul on YouTube Mister Beast on YouTube Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Thanks for tuning in to Leveling Up! On today’s show, Eric shares how he is building a path to $100 million in annual revenue through his various businesses, which are all built around the philosophy and mission to level up the world and empower others to do so too. You’ll hear why he buys other agencies and prioritizes upskilling and educating his employees. Eric also lets us in on why he has chosen to invest in MicroAquire, what the pre-built terms are that have created trust in his business, and why he believes that long term growth is created by looking at mission, vision, and values. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:37] The different businesses Eric has: Single Grain, Clickflow, the Leveling Up education products, and the marketing school he runs with Neil Patel, [02:35] How everything is built around the philosophy and mission to level up the world. [03:00] How Eric’s businesses work to further the message of leveling up the world, and empowering others to do so too. [03:12] The gamification of life and how the world’s most successful people have businesses. [03:56] Why they buy other agencies: to use their capabilities and to learn and train leaders. [04:43] Their view to upskill their own employees and make education available to others. [05:18] How life and business are about resource management. [05:57] The pre-built terms that have created trust [06:37] Why he has chosen to invest in MicroAquire, the Zillo of mergers and acquisitions. [06:57] His current focus on deal flow and allocating a GM to all of his businesses. [08:24] Why you should think about the offers you are putting together and read $100M Offers by Alex Hermozi. [09:45] How long term growth is created by looking at mission, vision, and values. [10:18] An invitation to reach out and share your $100 million business ideas with us. Resources From The Interview: Leveling Up The Regret Minimization Framework Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Clickflow $100M Offers Leveling Up Eric Siu on Twitter Eric Siu on Instagram

The wealthy aren’t wealthy because they’re good at saving. They're wealthy because they know how to make their money work for them. In today’s episode, Eric provides six great tips on how the wealthy build wealth. From reinvesting profits to using money optimally, there are many ways to grow your nest egg. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:20] Sometimes, wealthy people keep secrets, but today, we are telling you some of them. [00:37] Businesses are there to help stakeholders, so it’s important to reinvest back into the business. [02:05] Decide what kind of business you want; taking profits out slows growth. [05:26] Think about how to put your money to optimal use. [05:37] Mindset matters, so work on it! [07:14] Mentorship and masterminds are great spaces for you to grow. [07:44] Think about the tax advantages you can try to get. [08:46] Saving isn’t going to get you anywhere; reframe it as investing. [09:58] There’s a difference between wealth accumulation and wealth preservation. [10:28] Your offer matters a lot, so make sure you stand out. [11:26] That’s it for today! Resources From The Interview: Noah Kagan Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How I went From Minimum Wage to Millionaire - and How You Can Too On today’s show, Eric shares his experiences with us and tells us more about how he went from minimum wage and getting fired multiple times to placing bets and finding the growth opportunities within the struggles to become a millionaire. He’s breaking it down so you too can level up, take that bet and change your life. He encourages side hustles which help you build up more experiences, changing your perspective and looking at work as a game, feeling more engaged, and having a sense of flow which will make you unstoppable. If you’re feeling stuck looking at your pay scale and wanting more, then this show is for you! TIME-STAMPED SHOW NOTES: [00:15] Eric introduces the topic by talking about the timeline of his career and shares his experiences. [01:07] Hear more details about the different jobs Eric had and how his pay scale changed. [03:20] How digital marketing made Eric level up. [05:00] What Eric learned about diversifying himself in the digital marketing space. [06:05] How leveling up isn’t all about the pay but the growth opportunity it brings. [06:40] Identifying the trend: if you’re not growing anymore, should you still be there. [08:00] The experience you can build up by having side hustles. [10:42] If there’s an opportunity for you to place an asymmetric bet - take that bet. 12:20] How continuing to grow enterprise value led to SingleGrain becoming more successful. [13:40] Having a sense of short-term urgency but understanding great results take decades. Resources From The Interview: Leveling Up The Regret Minimization Framework Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

The story of Mailchimp's recent acquisition by Intuit for $12 billion is such a fascinating example of the power of bootstrapping a business with a long-term plan. In today's episode we take a closer look at this deal and the lessons it presents for us, for whatever size of the company you are running! To introduce the topic, we go over some quick definitions and important concepts, looking at how bootstrapping plays out under different models, and what has made Mailchimp's journey unique. Far from perfect, the path that Mailchimp and their leadership have taken exemplifies the winding road that entrepreneurs, SaaS companies, and many startups have to take towards a big payout like this. So for all this inspiring and thought-provoking information on one of the biggest current stories in online business, be sure to join us on Leveling up! TIME-STAMPED SHOW NOTES: [00:07] Before we jump into today’s episode, please rate, review, and subscribe to the Leveling Up Podcast! [00:48] A quick definition of bootstrapping; no venture capital and outside investment. [01:12] Equity and profit-sharing; the kinds of incentives that bootstrapped businesses typically employ. [02:01] The largest acquisition of a bootstrapped company in history; the particulars of the deal. [03:15] The long-term vision that has served Mailchimp since its founding in 2001. [04:20] Mailchimp's evolution into a SaaS company and the important pivots it made. [05:17] Why Mailchimp chose to turn down venture capital offers. [06:11] Mistakes and learning; how Ben Chestnut stayed committed through difficulties. [06:24] The value of peer groups and support networks. [07:49] Prioritizing company culture for sustained growth and success. [08:31] Why hiring the right people can determine the outcomes of your business. [09:00] Balancing the bootstrapped approach with the argument for outside funding. Resources From The Interview: Mailchimp Intuit Axios Ben Chestnut YPO EO How I First Built This Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today’s guest is Chris Herd, the CEO and founder of Firstbase which is an all-in-one SaaS platform for the supply and management of assets and equipment to remote workers. After founding a remote financial technology company, Chris discovered the challenges of having a remote team which led him to found Firstbase. Since late 2019, the company has now raised over $15 million, a lot of which can be attributed to Chris’s presence on Twitter. Today he explains how he managed to generate 80 million Twitter impressions in the space of a year and how he has used the platform as his primary acquisition channel, as well as a great tool for building relationships with key decision-makers at some of the biggest investment companies and venture capital firms in the world. Tuning in you’ll hear Chris’s advice on what type of content to share, the importance of consistency, the role of spontaneity, and how to inspire conversation through the platform. Chris also shares some profound insight into the future of remote work or ‘remote living’. Hear some practical advice on remote work that most people wouldn’t know about and find out which companies are doing it really well. TIME-STAMPED SHOW NOTES: [00:14] An introduction to today’s guest Chris Herd, CEO and founder of Firstbase. [01:09] Some of Firstbase’s marquee clients. [02:04] Chris’s background and what makes him different from other founders. [02:59] How the challenges he faced having a remote team led him to found Firstbase. [03:59] How Firstbase is making money. [04:34] How quickly the company has grown and how much money it has raised. [05:20] Some of the core challenges they faced scaling the company. [06:13] The role of Twitter in building distribution. [07:54] How Chris achieved 80 million impressions through his tweets in the last year. [08:54] Chris’s advice on how to market your business through Twitter. [09:51] How Twitter has benefited Firstbase. [11:21] What Chris’s cadence is like on Twitter and the role of spontaneity. [12:28] The two most important data points to Chris and what they say about the future of work. [14:25] The role of in-person connection in the remote work playbook post-pandemic. [15:51] How Chris is recruiting the best people right now through Twitter and Flocknet. [18:09] Practical remote work advice that most people wouldn’t know about. [19:08] Companies that are doing remote work really well. [20:12] Remote work playbooks available online. [20:56] A business tool Chris’s recommends: Figma. [21:38] Insight into the size of Chris’s sales team and thoughts on whether or not they should be co-located. [22:47] Chris’s must-read book: No Rules Rules. [23:35] The most compelling thing that he’s watched, read or listened to: Loki. [23:55] How to get in contact with Chris. Resources From The Interview: Firstbase Remotive AngelList Flocknet Zapier GitLab Darren Murph Figma Miro Mural Must read book: No Rules Rules Project Hail Mary Loki Chris Herd on Twitter Chris Herd on LinkedIn Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue Today’s guest is Dr. Glenn Vo. Not only is he a practicing dentist who used his dentistry and entrepreneurial skills to build a multimillion-dollar practice, but he is also the founder and CEO of Nifty Thrifty Dentists, a dental company that connects dental professionals with other dental companies through discounts and deals. In this episode, he explains how he built a 32,000 member community on Facebook and leveraged it into scalable revenue. Find out how Glenn only works two days a week, why all of his other revenue streams have much more potential than his practice, and the importance of having the right ‘why’. As the author of the book Industry Influencer, Glenn is passionate about helping people to become industry influencers in their fields and build their own empires. Tune in to find out discover the importance of creating a platform, how to go about building a community, and what mistakes to avoid. Find out how to go about pursuing other revenue streams that may be available to you, and level up from being a practitioner to becoming an entrepreneur in your field! TIME-STAMPED SHOW NOTES: [00:15] An introduction to Glenn Vo as founder of Nifty Thrifty Dentists. [01:08] Glenn explains how he enjoyed Leveling Up and how his life mirrors Eric’s. [01:45] Why Glenn wanted to do more than just be a dentist. [02:28] What Glenn has in terms of assets and what his empire looks like. [03:05] Glenn’s passion project of helping people level up in their fields and why he wrote his book Industry Influencer. [03:55] How to level up from being a just practitioner to being an entrepreneur. [05:26] The importance of having the right ‘why’. [06:05] Why all of Glenn’s other revenue streams have much more potential than his practice. [07:26] How Nifty Thrifty Dentists makes money, and the importance of having a platform. [09:18] How he created the Facebook group and the importance of community and networking. [11:06] How long it took him to grow the Facebook group membership. [12:22] The number one flaw that people make when they’re trying to create a side gig: doing everything themselves. [13:32] Glenn’s long-term plan for his practice and his other businesses. [15:22] Why Glenn hires community managers or moderators based on their personalities and not their experience. [16:56] Glenn’s favorite business book: Atomic Habits. [17:27] What habit-stacking is and how it has changed Glenn’s life. [20:50] Glenn’s favorite business tool: Voxer [21:49] How to connect with Dr. Glenn Vo. Resources From The Interview: Dr. Glenn Vo Nifty Thrifty Dentists Denton Smiles Dentistry Facebook Group: Nifty Thrifty Dentists Leveling Up Industry Influencer Must read book: Atomic Habits Voxer Dr. Glenn Vo on Facebook Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today, Eric talks to Max Rofagha, the founder of Finimize, a newsletter that makes news from the world of finance so simple that anyone can understand it and become their own financial advisor. Max shares how he came up with the idea, how he originally started a website, and why he adapted it to a newsletter. In this episode, he provides some insight into the timeline of the business, how the company makes money, and how, in a short space of time, this email community has grown to over one million subscribers. Tuning in, you’ll hear his thoughts on paid ads, how he goes about finding the best writing talent, and why he hires analysts, not journalists. Find out Max’s thoughts on the creator economy and where he sees it going, as well as the trends he’s excited about in this space. To hear some tips on helpful books and resources Max uses to level up his own skills, and insight into where he sees opportunities in the creator economy and the world of business in general, tune in today! TIME-STAMPED SHOW NOTES: [00:15] Intro to Max Rofagha and Finimize [01:06] Some background into Max’s career before Finimize. [01:54] Where the Finimize headquarters are and how Max works remotely. [02:51] Max explains what led him to start a newsletter and how he came up with the idea. [05:26] How Finimize makes money: brand stories, premium subscriptions, licensing of content. [07:19] How much subscriptions cost. [07:32] The timeline of the business from when it started until now. [07:52] Insight into how Max has grown the business and his thoughts on paid ads. [09:52] How he finds the best writing talent and why he hires analysts not journalists. [11:57] How Max’s career led him from e-commerce to finance, and insight into his future plans. [14:12] Max’s thoughts on the creator economy and where he sees it going: a surge in tools to empower the creator. [16:40] Tools or trends he’s excited about in this space. [18:13] Max’s favorite business books. [20:55] Max’s favorite business tool: Notion. Resources From The Interview: Max Rofagha on Twitter Finimize MicroAquire Bloomberg by Bloomberg Who Is Michael Ovitz? Deep Work The Snowball Notion Roam Evernote Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today’s guest is Lori Harder, a self-made millionaire, bestselling author of A Tribe Called Bliss, and the top-rated podcast host of Earn Your Happy and co-host of Girlfriends & Business. She is also in the process of building a new empire as the founder and CEO of LitePink which is the best tasting low-calorie, low-sugar premium rosé wine seltzer, created to help you drink and connect better. Lori sheds some light on how growing up in a conservative religious community influenced her career path and helped her to realize that “Your environment is stronger than your willpower.” She explains how her career in the fitness industry, and then personal development, led her to her current venture. Discover how LitePink works and makes money, why they’re selling direct to the consumer, and how Lori has uniquely found investors that have something to offer beyond just money. Lori explains the company’s marketing strategy, the value of surveys, and why they are contracting out instead of hiring in. Hear about her continued work in retreats and masterminds, and her new podcast Girlfriends & Business. Tune in today for helpful advice on how to work with a spouse or partner, and create the right environment for your business to level up! TIME-STAMPED SHOW NOTES: [00:13] An Introduction to Lori Harder. [01:00] Lori’s career and background. How growing up in a small religious community led her to realize that environment is stronger than willpower. [03:53] Lori’s background in the fitness world and how her desire to help people change led her to personal development. [05:52] How LitePink came about: How she wanted to help women connect with each other and create meaningful experiences. [08:13] How Lori raised $2 million, completely female funded. [08:31] The process of creating an “obsession-worthy” product. [10:19] How LitePink works and makes money: Selling direct to consumer, cutting out the distributor, going the e-commerce route, and using their investors’ own platforms. [12:49] The value of smaller influencers with smaller audiences. [14:08] Insight into LitePink’s strategy and marketing avenues. [15:48] Lori discusses her new podcast: Girlfriends in Business. [18:22] Lori’s role in hosting retreats and masterminds, and how she is shifting her career under the LitePink umbrella. [19:28] How Lori’s team is structured and why she has contracted a marketing company instead of hiring in-house. [21:45] Importance of explaining your communication style, and being clear about your needs in business. [22:45] Mistakes to avoid when working with a partner or spouse. [26:57] The best business advice Lori can give: to have a specific conversation about how to communicate. [28:36] Lori’s take on peer groups / Masterminds: They are the fastest ways to accelerate your business trajectory. [32:02] Lori’s favorite book and business tool. Resources From The Interview: Lori Harder LitePink Lori Harder on Instagram LitePink on Instagram A Tribe Called Bliss Lori Harder's Busy Girl Healthy Life Cookbook Earn Your Happy Girlfriends & Business Must read book: Believe IT: How to Go from Underestimated to Unstoppable Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today’s guest is Kevin David a software entrepreneur and content creator who started off in e-commerce and now owns multiple eight-figure businesses. He made his first YouTube video just over four years ago and has now been viewed more than a billion times across different social media platforms, where he shares his expertise on e-commerce and gaining financial freedom. Tuning in today, you’ll hear how he first achieved success in e-commerce, transitioned into e-commerce software, and how he started all three of his software companies from the ground up. He explains how he was able to shift his mindset by surrounding himself with good people and filling his head with great books, of which he provides a number of examples. In this episode, find out why Kevin pays his CEOs so much, how he developed his social media content strategy, and how he built up his email list. As someone who has perfected the art of leveling up, Kevin is full of profound advice, so tune in today! TIME-STAMPED SHOW NOTES: [00:43] Kevin share’s his journey as an entrepreneur and the concept of ‘the second mountain’. [02:30] How Kevin consolidated his e-commerce businesses so he could focus on software. [03:39] He talks about how he started all three of his software companies from the ground up. [05:14] How he made the transition from e-commerce to teaching, to software. [06:59] The books that helped him on his journey: The Lean Start Up, Measure What Matters. [08:41] Why he pays his CEOs so well and the importance of incentivizing. [10:52] How he adjusted his mindset through what he reads and surrounds himself with. [12:33] The importance of having a thick skin when it comes to creating online content. [13:47] A breakdown of his social media following across the different platforms, and the importance of a big email list. [15:07] Some insight into his content strategy and how he formulated it. [16:17] How he has built his email list: Spending money on ads. [17:14] Thoughts on Miami vs Vegas for business: you want to live somewhere that makes you happy. [19:04] Kevin’s favorite business book and business tool. [22:15] How you can contact Kevin and information about his podcast. Resources From The Interview: The Second Mountain JungleScout The Lean Start Up Must read book: Measure What Matters Books by Paul Graham Books by Sam Altman Books by Andrew Chen Shoe Dog John Doerr Ted Talk: Why the Secret to Success is Setting the Right Goals Gary Vaynerchuk Basecamp The Kevin David Experience (Ninja Podcast) Kevin David on YouTube Kevin David on Instagram Kevin David on Twitter Kevin David on Facebook Kevin David on TikTok Kevin David on Pinterest Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today we are going to talk about what to look for in an M&A deal!

Today’s guest is Matt Gunnin, the CEO and Co-Founder of Esports One which is the first real-time fantasy platform that makes watching esports competitive. He explains how he came up with the ingenious idea to gamify watching esports, how Esports One works, and how it’s different from traditional fantasy platforms. Tuning in, you’ll hear how it makes money, why retention is high, and why the concept seems to be working so well. Find out how Matt is growing the business, the role SEO plays in this, and how Matt is using Clubhouse to open up new ways of innovation and help level up the industry. Matt also shares his views on NFTs, and how he sees them being incorporated into the arena of esports. For all this as well as a sneak peek into the future of the platform and its upcoming games, tune in today! TIME-STAMPED SHOW NOTES: [00:36] Some background into the games Matt has played and is still playing. [01:12] What Esports One does, how it’s different from traditional fantasy platforms, and how it makes money. [03:03] How users put together their own lineups and the types of additional predictions they can make. [05:53] How the business is growing with the trend of esports. [08:52] Current and upcoming games on the platform. [09:10] What they’re using to grow the business apart from word of mouth and Discord. [10:35] Matt’s experience of being an early user of Clubhouse. [14:30] How Matt is using Clubhouse to connect with people outside of esports and help the industry grow. [16:43] Matt’s views on NFTs and the importance of their utility. [20:26] Where people can go to find out more about NFTs. [21:23] Thoughts on buying CryptoPunks. [22:42] Matt’s favorite business books and business tools. [25:21] How to find Matt online. Resources From The Interview: Esports One Discord Esports on Clubhouse Esports NFTs on Clubhouse Awesome NFT on Github CryptoPunks Must read book: The Infinite Game The Hard Thing About Hard Things American Kingpin Monday Notion Coda Protaton The Hacker News Digit Pitch Raindrop Esports One on Twitter Esports One on Instagram Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today we are going to talk about the questions you should be asking the other team!

Today we are going to talk about Simple 5-Step Mergers & Acquisitions Checklist!

Today’s guest is Garry Tan from Initialized, a company that focuses on investing in high potential software startups at the seed stage and earlier. From starting with $7 million in assets under management, his company has grown to the point where it currently has over $770 million, and they're starting to create over $100 billion in market value. He's invested in companies such as Coinbase, Opendoor, Flexport, Rippling, Patreon, Ro, and more. Even though Garry has established a name for himself as one of the world’s best venture capitalists, today on Leveling Up, he explains why he still thinks of himself as an engineer and designer first. As an investor and partner at Y Combinator, he discusses the influence of Paul Graham on his career and how he learned to be a founder. Tuning in, you’ll find out what questions Garry asks before he invests, how people who want to grow venture capital funds find him, and why angel investors should have a portfolio of at least 20 to 30 companies. Hear about how he chooses which companies to invest in, how he helps those companies level up, what the greatest achievements and failures of his career have been, and the importance of taking chances on things that are not ‘hot’! TIME-STAMPED SHOW NOTES: [00:15] An introduction to Garry Tan and his background in investing. [01:10] Why Garry sees himself as a creator first, not an investor. [02:45] Garry explains how he gets deal flow: Go after communities of people who are builders. [04:25] The influence of Paul Graham and Y Combinator on Garry and how he learned to be a founder. [07:21] What the typical breakdown is of the exits of Initialized’s standard funds. [09:58] How Garry chooses which companies to invest in: taking chances on things that are not ‘hot’. [12:28] Garry talks about one of Initialized’s biggest wins. [13:25] The top questions Garry asks when deciding which companies to invest in. [14:22] How the company progressed from a fund of $7 million to a fund of $230 million. [15:47] Garry explains how people who want to grow venture capital funds find him. [18:33] How he looks at high valuations and why angel investors should have a portfolio of at least 20 - 30 companies. [23:14] What his job as an investor looks like and how he helps the companies he’s invested in get to the next stage. [25:12] How he creates content for his youtube channel. [27:26] Eric talks about his YouTube video creation process. [28:07] How Garry gained 30,000 YouTube subscribers in November. [29:06] How he structures his content and how often he posts. [30:00] How much time he spends on Clubhouse. [30:59] Insight into how his brand team works. [32:04] What Garry is currently reading and his favorite business book: Paul Graham: Hackers & Painters. [33:40] Garry’s favorite business tool: Frame and Around Resources From The Interview: Initialized Y Combinator Paul Graham Brian Armstrong on LinkedIn Ro Garry Tan on YouTube Clubhouse A Few Lessons for Investors and Managers From Warren Buffett Seeking Wisdom: From Darwin to Munger Must read book: Hackers & Painters Zero to One Founders at Work Frame Around Garry Tan on Instagram Garry Tan on Twitter Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today we are going to talk about 'How to Fail During an M&A Integration?'

Today we are going to talk about How to Source M&A Deals?

Today’s episode of Leveling Up is a little different as AdSkills Founder Justin Brooke and our host Eric Siu interview each other. Justin has a wealth of experience in the advertising industry, having run an agency for years. In addition to founding AdSkills, he is also known for generating millions of clicks in a day, and his crowning achievement of sourcing 17,000 leads in one day. Tuning in today, you’ll hear about AdSkills, how it is different from other marketing training companies, and how Justin uses book funnels to successfully acquire customers. Justin also provides some practical tips for anyone out there who wants to write a book and use the book funnel method. Eric talks about the concept of seeing life as a video game and discusses what he’s learned through the process of writing and publishing his book Leveling Up. Tune in to hear how he managed to generate $65,000 in book sales in a few hours and also provides a valuable growth hack tip for using Non-Fungible Tokens to grow your email list. TIME-STAMPED SHOW NOTES: [00:41] Justin Brooke, Founder of AdSkills, introduces himself in 30 seconds. [01:18] Eric Siu introduces himself in 30 seconds. [02:16] Justin talks about AdSkills; how it is different from other marketing training companies and how the business model works. [04:23] How Justin uses book funnels to acquire customers. [05:17] Eric provides some background into self-liquidating offers. [05:40] Justin explains how he makes a profit using this method and how long it usually takes. [08:41] In response to coach and consultant pretenders being called out on Clubhouse, Justin explains some of his credentials and achievements that prove his authority in his field. [10:57] Justin explains how someone who wants to use the book funnel method can get started. [12:07] Justin’s favorite marketing tools right now: Zoom, AdEspresso, Revealbot, and Flick. [13:47] Justin introduces Eric for his podcast audience. [14:51] Eric talks about the concept of seeing life as a video game and leveling up. [15:40] Eric gives a growth hack tip for people building an email list: Non-Fungible Tokens as a giveaway. [18:07] What Eric learned in the process of completing his book Leveling Up. [19:12] How Eric managed to generate $65,000 in book sales in a few hours. [20:37] The most impactful book Justin’s ever read: The Ultimate Sales Bible. [21:23] The most impactful book Eric’s ever read: The Hard Thing About Hard Things. Resources From The Interview: AdSkills 48 Hour Books ShipOffers Zoom AdEspresso Revealbot Flick Leveling Up Leveling Up Bulk The Ultimate Sales Bible The Hard Thing About Hard Things Justin Brooke on LinkedIn Justin Brooke on YouTube Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today we are going to talk about M&A Transaction Structures: Asset Sale vs Stock Sale!

Today, Eric gives a rundown of the core questions you should be asking during the due diligence of mergers and acquisitions and the implications of each question. Tuning in, you’ll find out how to ascertain what discounts you can negotiate, what assets you could potentially exclude from the sale, what hidden risks you may be taking on, and if the company’s profitability and future potential are worth the price. This episode will help you decide whether or not you want to acquire a business and negotiate a better price. TIME-STAMPED SHOW NOTES: [00:33] The first question you should ask during mergers and acquisitions: Why are you interested in exploring the sale? [00:45] Question two: What are your plans with the money? [01:11] Question three: Who are the A-players on the team? [01:30] Question four: What does your marketing and sales engine look like? [02:02] Question five: What other assets do you have? [02:27] Question six: Who would be staying long term with the company? [02:39] Question seven: Who is at the cap table? [02:50] Question eight: What is your trailing 12 months revenue and trailing 12 months profit? [02:58] Question nine: What has your growth rate been over the last three years? [03:09] Question 10: Who are your competitors? [03:14] Question 11: Do you have any customers that account for more than 10 percent of revenue? [03:29] Question12: What is the customer life-time value? [03:42] Question 13: What is the churn rate of employees, customers, and revenue? [03:56] Question 14: How many customers do you have right now? [04:01] Question 15: If it’s a service business, what capacity are you at? [04:21] Question 16: What is your marketing stack or sales stack? [04:28] Question 17: If it’s a dev team, what languages are you using? [04:35] Question 18: What growth opportunities exist? [04:43] Question 19: What are your core capabilities or core focus? [05:09] Let Eric know in the comments if he has missed any questions and subscribe. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today’s guest is Shawn Merritt the co-founder and CTO of Toucan, a Chrome extension that allows you to learn a new language while you browse the internet. Shaun, together with his other co-founders, found a way to level up the existing habits that people already have by creating a chrome extension that allows users the opportunity to passively learn a language without taking any time out of their day. Tune in to find out how Toucan works, and how it is different from other language-learning platforms. Shaun gives us some insight into how the company was established and how it has grown and achieved a vast amount of success in just two years. Hear about their journey thus far, how they are monetizing this product, marketing it, and how they use advertising as a deeper form of learning through their ingenious “Own The Word” concept. TIME-STAMPED SHOW NOTES: [00:41] Shaun explains how he and his co-founders came up with the idea for Toucan. [01:29] How Toucan works to teach people new languages passively without taking time out of their day. [01:58] How Toucan is different from other language-learning platforms. [02:54] How it launched, people’s reactions to it, and how they grew and monetized it. [04:12] A case study example of how to use Toucan. [05:05] The most common languages used and requested. [06:08] Insight into the different difficulty settings and how it adapts as you learn. [06:57] How Toucan works as a passive form of engagement to enable people to progress quickly. [07:42] How they make money through premium features. [09:00] How they use advertising as a deeper form of learning through their ‘Own the word’ concept.’ [09:33] How partnerships with advertisers work. [10:09] How are they growing through word of mouth, ‘own the word’, and partnerships. [11:35] The grand vision for Toucan: To find ways to teach other things passively too. [12:07] Shaun’s favorite business tool Obsidian, and favorite business book Thinking in Systems. [12:56] Bonus question: Where Shaun gets his information from. Resources From The Interview: Toucan Obsidian Must read book: Thinking in Systems Shaun Merritt’s email Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

While Twitter may be old, it is one of the places where some of the smartest and most successful people in the world engage with each other, and it is one of the most helpful social media platforms that exists today. In this episode, Eric gives us some tips on how to make the most of it. Tune in to hear about the power of Twitter advanced search, how to use tweet storms, other best practices, and even formatting tips, to help you level up your Twitter reach. TIME-STAMPED SHOW NOTES: [00:19] Why Eric believes Twitter is one of the most helpful social media platforms today. [00:52] The first tip: how to benefit from Twitter advanced search. [01:48] How you can make use of tweet storms. [02:31] Why Eric would choose Twitter over blogging if he was starting today. [02:44] Why you should post links in the comments instead of the tweets. [03:16] Why you shouldn’t just retweet, you should reply. [03:39] How to tag someone in a tweet so that it looks like a tweet and not a reply. [04:01] Formatting tip: how to create bullets instead of dashes. [04:14] Let Eric know if he missed anything, and subscribe. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

If you’re looking for a new career, this episode is for you! From TikTok to Snapscan, LinkedIn, YouTube, and Podcasts, there have been a lot of developments in social media recently, and these platforms have evolved to the point where there is a need to develop new roles. Today on Leveling Up, Eric gives a breakdown of four new social media careers for 2021 and beyond; roles that even Eric is currently trying to fill in his own business. To find out what opportunities exist for you, or what new roles you may need to establish in your company, tune in today! TIME-STAMPED SHOW NOTES: [00:22] Eric introduces the topic by mentioning some of the recent developments across different social media platforms. [00:45] The first new role: native writers who are really good at creating content for one specific platform. [01:36] Short form video creator: for platforms like TikTok, Snapchat Highlights, YouTube Shorts, and Instagram Reels. [02:20] Content refresher: Updating content that is performing well to improve SEO. [03:03] Thumbnail creator: YouTube Thumbnails are as important as headlines. [03:59] The importance of having people dedicated to specific channels. [04:15] How to go about getting one of these jobs. [04:51] Don’t forget to hit the subscribe and bell buttons. Resources From The Interview: MrBeast Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

A recent report from the Internet Advertising Bureau indicates that US podcast revenues are skyrocketing and are projected to be at over $2 billion by 2023. Today on Leveling Up, Eric breaks down the most important points of this report. Tuning in you’ll hear how the figures in this report relate to Eric’s experiences in podcasting. Find out how brand advertising is approaching parity with direct response and what this means, which content genres are most popular among podcast advertisers, why D2C brands maintain the top advertiser category, and why bigger brands are now buying in. With the growth of the podcast industry and the low competition rates, discover what opportunities you may be missing in the podcast industry today. TIME-STAMPED SHOW NOTES: [00:26] An introduction to the recent report by the Internet Advertising Bureau on the growth of podcast advertising revenue. [01:01] The types of sponsorships Eric gets for his Marketing School podcast. [01:46] Why mid-rolls are more premium than pre-rolls and post-rolls. [02:17] The most important shift: brand advertising is approaching parity with direct response. [03:07] News as the top content genre for podcast advertisers. [03:32] Other points from the article relating to D2C brands as the top advertiser category and bigger brands buying in. [03:51] Eric’s thoughts on the opportunities that exist in podcasting. [04:29] Don’t forget to hit the subscribe and bell buttons. Resources From The Interview: U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023 Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today Eric discusses if personality tests are actually helpful from a business perspective. Tuning in you’ll hear about his three favorite personality tests, how they work, and how they differ. Eric gives a breakdown of what these different tests have said about him and compares his personality test results to those of a team member, Noah. Eric explains how these tests can be used to help team members understand each other’s strengths and weaknesses to work well together, as well as identify gaps that can be filled in with other personalities. Find out whether or not personality tests may be useful for your business and how to choose the one that’s right for you. TIME-STAMPED SHOW NOTES: [00:21] Eric explains how personality tests are used in business. [00:55] The personality tests that Eric finds useful starting with Ray Dalio’s PrinciplesYou test. [01:55] Eric uses the PrinciplesYou test to compare his personality to a team member’s personality. [04:04] How the test can be used to identify gaps and find team members with the right personalities to fill them. [06:04] Another test that Eric recommends: The Predictive Index. [06:16] How The Predictive Index shows you your key strengths and blind spots. [07:41] The StrengthsFinder test and how it compares to the other personality tests. [08:03] What StrengthsFinder says about Eric and Noah’s personalities. [09:37] Closing thoughts on why Eric thinks personality tests do actually work and the importance of choosing the right one. [09:56] Let Eric know in the comments if he missed any great personality tests, subscribe, and hit the bell button. Resources From The Interview: PrinciplesYou The Predictive Index StrengthsFinder Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

How do you start a successful business in the heavily crowded world of CRM? Today on Leveling Up, we talk to Andy Fowler, Cofounder and CEO of Nutshell, a user-friendly sales automation CRM that helps sales reps win more deals with fast onboarding, powerful reporting, and 100 percent free support. He shares some insight into how the business was established, how they developed a reputable sales process for sales automation, and why they made their developers and engineers answer customer calls when they first started out. Tuning in, you’ll learn why Nutshell is different from other CRMs and how, by listening to their customers, refining their product, and providing great service, they have grown into a successful company. Hear why they still make their product team members work with their support team and how they are managing to bring in more customers through helpful content than paid advertising. Tune in to discover how Nutshell has grown to the point that they are bringing in more than five million dollars in ARR, and the future plans for the company, including the launch of Nutshell Marketing! TIME-STAMPED SHOW NOTES: [00:16] Introduction to Andy Fowler, Cofounder and CEO of Nutshell. [00:57] How Andy met his Nutshell co-founders in high school. [01:43] How Nutshell started out of the need for a CRM product for a friend’s business. [03:41] Find out how Nutshell is different from the other CRMs out there: being easy to use. [04:29] Why their reputable sales process for sales automation sets them apart. [07:14] Nutshell’s new product: Nutshell Marketing. [07:52] Nutshell’s number of customers, number of employees, and current ARR. [09:29] How Nutshell competes in the crowded space of CRM through listening to customers, refinement, and great service. [10:39] Some frameworks for customer development: why they make members of the product team get involved with the support team to hear directly from customers. [12:16] Nutshell’s marketing strategy: how they are bringing in more customers through helpful content than paid advertising. [15:05] Why they chose a free-trial offering over freemium. [16:50] How they raised five million dollars and the long-term vision for the company. [18:43] Where the company was at year three when most companies start making a profit. [20:21] How Andy is getting better as a CEO by delegating the stuff he can do well. [20:52] Andy’s favorite business book, The War of Art, and business tool, Google Sheets. [22:52] Who can benefit from Nutshell: a sales team that takes many months to close a deal. Resources From The Interview: Andy Fowler on Twitter Nutshell Google Sheets Hammer Spoon Must read book: Leveling Up The War of Art Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today we are going to talk about the Peter Principle and how to avoid it.

Today we are going to talk about the book 7 Powers and how I'm using it for my businesses.

Today we are going to talk why companies should allow side hustles

Today we are going to talk how to hire A-players consistently with this simple hack.

Today’s guest is Mike Adams, Cofounder and CEO of Grain, a SaaS platform that records, transcribes, and shares highlights from Zoom video calls. Mike shares his history in the tech field, how he came to identify the need for a system like Grain, and how he founded it. He also mentions the many uses and benefits of the platform and its integrations with other platforms. As the founder of MissionU, which was shut down shortly after being acquired by WeWork, Mike talks through that process, the acquisition, and some of the valuable lessons he learned from its success and demise. Tuning in today, you’ll hear the pros and cons of income share agreements as vehicles to provide access to education and training instead of loans, and the importance of transparency. To find out more about Grain, how it makes money, and other insights from Mike as a successful three-time founder, make sure not to miss this episode! TIME-STAMPED SHOW NOTES: [00:14] An introduction to three-time founder, Mike Adams. [00:57] His history in tech and how he founded Grain. [02:14] What inspired Mike to come up with the concept for Grain. [04:02] Examples of use-cases of Grain, from interview settings and meetings between consultants and clients to general team knowledge. [06:27] How Grain is different from similar products like Gong. [08:16] The benefits of using Grain with embeddable partners like Slack. [10:13] Other integrations, like Zapier, Dropbox Paper, Notion, Coda, and Miro, and the benefits of using embeddable media from Grain through them. [12:00] How Grain makes money through subscriptions. [12:59] Why Mike exited MissionU: not every VC-backed business is appropriately VC-backed. [15:30] Why he didn’t actually make any money on the acquisition and why it was shut down shortly after. [17:14] What he learned from the experience. [17:46] The pros and cons of income share agreements as vehicles to provide access to education and training instead of loans. [20:04] Mike’s history in education and training. [21:22] Mike’s views on loans, financiers, and income share agreements in education and the importance of transparency. [26:20] Mike’s cheat code for healthy living: training for triathlons. [28:54] His favorite business tool and book. Resources From The Interview: Grain Gong Zoom Slack Zapier Dropbox Paper Notion Coda Miro WeWork Strava Roam Must read book: Inspired The Mom Test Mike Adams Email — [email protected] Mike Adams Blog — mgadams.com Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today we are going to talk about NFT and answer the question Are NFTs Dying?

While book sales are rarely very lucrative, if you use your book to build an audience it can lead to success in other ways. Today Eric talks about the importance of having a strong message and using that message to build an audience. Tuning in, you’ll hear about why you should consider your book’s total addressable market before you write it, how understanding your audience will help you guide your marketing messaging, and how you can use your book to build your audience through other channels. Find out what we can learn from the success attained by the likes of Russell Brunson, Tim Ferriss, and Gary Vee through publishing books. TIME-STAMPED SHOW NOTES: [00:23] The two things you have to do if you’re writing a book: Have a message and be willing to put in the work. [00:55] Why Eric wrote his book Leveling Up and how it ties in with his life’s mission. [01:57] The importance of thinking about your book’s total addressable market. [02:23] How if the message is strong enough it will spread. [02:57] How understanding your audience guides your marketing messaging. [03:07] Thoughts on Russell Brunson and his success with book funnels. [03:45] How you can use other channels along with your book to build your audience. [04:21] How the publishing of books by Tim Ferriss and Gary Vee have led to their success. [00:00] Closing thoughts on the value and timeless nature of books. [05:31] Subscribe, hit the bell button, and let Eric know your thoughts in the comments. Resources From The Interview: Leveling Up Russell Brunson DotCom Secrets Tim Ferriss The 4-Hour Workweek Gary Vaynerchuk Crush It! Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today we are going to talk How to Actually Make Money From Podcasting?

Why You Should Build Communities, Not Audiences with Tony Whatley In the tech and software industry, there is a lot of skepticism around coaching. Too many people are coaching who haven’t actually achieved their own success. Today’s guest, Tony Whatley, is an exception. Tony is the founder of 365 Driven, a program to help entrepreneurs build and scale their businesses, as well as the author of Side Hustle Millionaire. He tells us how he built a business in the automotive community and sold it for a seven-figure exit before successfully replicating the model for another business, and how he got into the coaching industry after a near-death experience that changed his perspective and his priorities. Learn about 365 Driven, how it works, and how it’s different from other coaching programs, before understanding the difference between communities and audiences, and the importance of building life-long relationships in business. We discuss Clubhouse; how much time we spend on it, and some of our frustrations with it, as well as how it can be used as a powerful networking and business tool. Tune in today! TIME-STAMPED SHOW NOTES: [00:15] An introduction to Tony Whatley. [01:04] Learn about the previous company he built and sold, and how he got into coaching. [02:08] A near-death experience and how it shifted Tony’s perspective. [03:42] Eric and Tony share their thoughts on VR simulated near-death experiences to create perspective changes. [04:44] 365 Driven, how it works, and how it is different from other coaching programs. [06:34] The different groups and tiers of 365 Driven. [07:39] Eric talks about the skepticism associated with coaching and how it can be used as a powerful funding mechanism. [08:41] The importance of building communities in business and why Tony is doing more live events. [09:32] The difference between communities and audiences or followers, and how Tony builds communities and relationships. [11:30] How to find great community moderators to build and maintain communities. [13:19] How much time Tony and Eric spend on Clubhouse. [13:54] The value of Clubhouse as a networking and business tool. [15:16] How Eric has benefited from Clubhouse. [15:44] Find out how Tony has made $46 k through Clubhouse in less than two months. [18:45] Tony talks about how he is building his coaching business through ads and webinars. [19:50] Tony and Eric share their frustrations with Clubhouse. [21:24] The value of creating a DM culture. [22:40] Tony’s longterm mission: to help people become better individuals. [23:32] What racing and cars have taught Tony about life and business. [24:46] Tony’s favorite business book and business tool. Resources From The Interview: 365 Driven 365 Driven Podcast Side Hustle Millionaire Leveling Up Must read book: How to Win Friends & Influence People in the Digital Age The 10X Rule Gmail Calendar Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

If you have ever thought about writing a book, today’s episode is for you! Eric shares wisdom from his experience of publishing his book, Leveling Up. Tuning in, you’ll hear what you should ask yourself before you write a book, what the publishing process actually entails, and the importance of marketing, as well as the pros and cons of the different publishing models available. While book sales are not a good way to make money, Eric explains the other ways writing a book can help you level up in life and in business. TIME-STAMPED SHOW NOTES: [00:23] What you should ask yourself if you are thinking of publishing a book. [00:43] Why Eric wrote his book, Leveling Up. [01:13] Why you shouldn’t write a book if your focus is to make money from it. [01:42] Thoughts on whether or not people still read books. [02:09] What goes into publishing a book. [03:29] The differences between self-publishing, traditional publishing, and hybrid publishing. [04:34] The importance of marketing your book. [05:35] Closing thoughts on whether or not you should write a book. [05:58] The biggest benefit of publishing a book: building an audience. [06:52] Don’t forget to hit the subscribe and bell buttons. Resources From The Interview: Leveling Up Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram