Leveling Up with Eric Siu

Today we are going to talk about How Jio Leveraged The Power Of Free To Go From 0 to 400 Million Users In FOUR Short Years 🚀

Today we are going to talk about How OnlyFans drive a $300M PROFIT!

Today we are going to talk about Why Marketing Funnels Are Not The Best Way To Think About Your Business.

Today we are going to talk about which Is Better? The Berkshire Hathaway business model or focusing on one business?

Today we are going to talk about the 5 Hottest SEO Trends for 2021.

Today we are going to talk about if you should move to Miami and why people are migrating away from California & New York

He Has Created Over 27 E-Commerce Millionaires & Manages Over $100M In Annual Revenue Today we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. He explains what prospective students can expect from the structure of the courses and his manner of coaching, and shares some strategies for scaling a coaching business and keeping your family life thriving when your business takes off. TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:45] Seth shares the incredible story behind the name, Just One Dime. [01:19] How Seth’s philosophy relates to Dave Ramsey’s and Robert Kiyosaki's ideas. [02:06] Hear how Seth sold his first e-commerce company for $35 on eBay. [03:05] How he started doubling his dime and got up to $400 just by asking random people. [03:51] Getting into Amazon FBA and using the $400 to start selling cremation urns. [04:29] Making over $1 million in 12 months with the store and investing in real estate. [05:34] Using his Amazon profits to buy new products and reinvest in the business. [07:10] How investing in real estate can help you legally reduce your tax liability. [09:16] The importance of developing your accounting knowledge and understanding it. [10:40] The value of having a tax and wealth strategist to help you manage your money. [11:08] Managing over $100 million in Amazon revenue and the big brands they work for. [12:02] Learn how their model works for training other people to run Amazon businesses. [14:37] More about their training program and what students can expect from the coaching. [17:45] What it would cost to have an Amazon business set up and for you to be trained. [19:02] Find out whether Seth ever has equity in some of the businesses they help build. [19:34] Seth explains why he expanded to do courses in addition to e-commerce. [22:40] The importance of creating videos and getting a team in scaling your coaching. [24:50] Taking ownership of your issues before you can truly help others and grow a brand. [25:34] How their team and coaches are structured in the coaching business. [27:01] Seth shares why it is important to “date” your wife to keep the spark alive. [29:19] Their family commitment to buying a property anytime they go somewhere new. [31:02] Seth shares his favorite business tool and book and explains why. Resources From The Interview: Seth Kniep on LinkedIn Seth Kniep Email Just One Dime Just One Dime Courses Dave Ramsey Tom Wheelwright Robert Kiyosaki Kevin Harrington on Twitter Shark Tank BMW Front Juno Must-read book: The Goal Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

People might frown upon computer games and see them as a waste of time, but the truth is that many of the skills that one learns in games can be applied to life. As you progress further up the levels of a game, things become more challenging but your skill increases too, and so do the rewards. Life is no different, and if we can apply the same excitement and philosophy to life that we do in games, our daily experience and chances of success are guaranteed to level up! Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:31] Eric’s background as a gamer and the types of games he enjoyed. [00:57] Thinking about life skills learned over the years as power-ups. [01:15] Why negative perceptions of games and new technologies are unfounded. [02:20] Building good habits and getting one percent better each day. [03:08] Each level gets more difficult, but the sky is the limit. [04:22] What Chuck Feeney’s career can teach us about life gamification. [05:04] Eric’s approach to leveling himself up so he can do the same for others. Resources From The Interview: Leveling Up: How To Master The Game of Life Tony Hsieh The Billionaire Who Wasn’t Chuck Feeney Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Many people think that retargeting does not work for them, but the truth is it does if you can structure your strategies in the right ways. In this episode, you will hear about three creative and unique ways that you can approach retargeting so that you can up your impressions and indoctrinate your prospects, getting them further down your funnel. Tune in to hear these three secrets today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:28] Combining sales outreach with ads. [01:41] Targeting a company on LinkedIn using diverse repurposed content. [02:35] Running daily unique reach campaigns to up impressions. [03:54] How Eric runs retargeting on the Single Grain website. Resources From The Interview: metadata.io Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

A library can have a strong relationship to our ego, and it is not uncommon for a visitor to look at a book shelf and ask, "So, how many of these have you actually read?" This question is beside the point, it is in fact more valuable to have a shelf full of books that you have not read than the other way around! The value of books lies in their potential to impart wisdom or skills and the more access you have to new information and ideas, the better for you. So do not worry about what anyone says and find the books that interest you and read them when you feel the time is right! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:23] Explaining the idea of the 'antilibrary'. [01:25] Why the judgement of others should not concern you. [01:45] Reasons that having a lot of books that you have not read is a good thing! [02:21] Reframing your mindset with regards to learning and your ego. [03:02] Read books are much less valuable than unread ones! [03:38] Eventually getting around to reading books that you have bought at the appropriate time. [04:20] Taking things one step at a time and getting away from external pressure. Resources From The Interview: Leveling Up Tim Ferriss Warren Buffett Nassim Taleb Roam Research The Nordic Theory of Everything Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

With the business of podcasting still growing and the landscape continually shifting with big acquisitions and new players, we wanted to take this opportunity to fill you in on the biggest trends for the upcoming year. From Amazon and Spotify's big moves to ways to leverage your own audience, these are pieces that you need to know about, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:23] Competition is heating up in the podcast world! [01:18] What these big acquisitions in the podcast world mean for content and analytics. [01:40] Building and leveraging your community — going one step further. [02:24] The monetization of your podcast; the array of methods for doing this. [03:35] Useful tools for improving and growing your podcast in 2021! [04:20] Making the most of adjacent opportunities and collaboration. [04:46] The upward swing of the podcasting business and how getting involved can lead to other opportunities. Resources From The Interview: Leveling Up Spotify Megaphone Wondery Dreamhost Chartable Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today’s guest is Austen Allred, CEO at Lambda School, the online web development and data science academy that students pay no tuition for until they are hired. In this episode, we talk to Austen about overcoming the challenges that Lambda’s unique payment structure presents, what he is focusing on to optimize the business, and the path he has taken personally to get where he is today. Lambda gets paid retrospectively from their hired students via income shared agreements and Austen shares about what it took to get the school off the ground and keep it afloat when they were earning no money from fees. Next up, we talk about the legal challenges of keeping Lambda School registered with state-specific education regulations across the U.S. From there, we get into some of the things Austen is focusing on to improve Lambda School as a company and a place to learn within, hearing him highlight things like scaling, job placement, repeatable student experience, internal communication, and organizational design. Austen also weighs in on how he is getting better at being a CEO, the value of hiring executives, and where the company is currently at as far as metrics for employees, enrolled students, and successful hires. Wrapping up, we talk to Austen about his experiences of living in a car in his early days and ask him about his favorite business tool and some of the books, companies, and CEOs that inspire him most. TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:48] The idea behind Lambda School and the way it structures fees. [01:47] How the income share agreement (ISA) payment structure at Lambda School works. [03:38] A story about the career success of a Lambda School graduate. [04:38] How Lambda School graduates help market the company. [05:35] The method Austen used to get the ISA model off the ground initially. [07:35] What Austen is doing to embark on the scaling journey with Lambda. [09:12] The pain of keeping Lambda compliant with state-specific education regulations. [11:56] Metrics for the funding Austen has received to keep the ISA model running. [12:09] How Austen and his team are helping students land jobs. [16:07] What led to Austen writing Secret Sauce and how the book is doing. [17:12] Metrics for students, employees, and successful hires at Lambda. [17:50] What Austen is doing to get better at being a CEO. [18:57] The value of hiring executives and how to find proper ones. [21:16] Which areas of the business Austen is optimizing currently. [23:49] Companies and CEOs who inspire Austen. [24:54] The story of how Austen lived in his car and what he learned. [26:36] Austen’s favorite business tools: GitHub and GitLab. [29:00] Why Austen’s favorite business book is The Wright Brothers. [29:26] The best way to find and connect with Austen online. Resources From The Interview: Austen Allred on Twitter Lambda School Secret Sauce: The Ultimate Growth Hacking Guide Paul Graham Geoff Ralston Tesla SpaceX Amazon Elon Musk Jeff Bezos Stripe GitLab GitHub Rippling Airtable Zapier Roam Must-read book: The Wright Brothers Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Tune in today to hear about the hottest marketing trends for 2021 as Eric unpacks the ones he thinks are the most powerful for you and your business! From leveraging a community and SMS marketing to connecting with influencers and going omnichannel, you do not want to miss these strategies that can make all the difference for the upcoming year! TIME-STAMPED SHOW NOTES: [00:15] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:20] The power of community — bringing people together around a brand. [01:47] Automated account-based marketing and a different way to reach out. [02:38] Utilizing the amazing new capabilities of automated copy creation. [03:41] The continued dominance of influencer marketing! [04:14] The omnichannel approach to content creation; making the most of what you make. [05:23] Looking at the power of subscription economy. [06:13] How to leverage SMS marketing for a higher open rate. Resources From The Interview: Leveling Up Circle Metadata OpenAI Substack Patreon OnlyFans Community Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

It is becoming more and more popular to build businesses and platforms in public. As Eric explains in today's episode, there is really no downside to this way of doing things and the visibility factor is a big plus. This means that while you grow and improve your business, investors can find you more easily, and you can even get the public involved. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Conversations that are happening on Twitter right now around business and numbers. [01:09] There is nothing to lose by building in public! [01:51] Looking at the example of copy.ai and their founder Paul Yacoubian. [02:41] If you are growing publicly, you are more visible to investors. [03:42] Eric's thoughts on maybe trying this model out himself! [04:20] The different kinds of projects this model can be applied to right now. Resources From The Interview: Leveling Up The Bachelor The Bachelorette Paul Yacoubian Copy.ai ClickFlow Marketing School Pro Consulting School Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today Eric unpacks some very interesting statistics on what it takes to gain YouTube subscribers! Referencing data published on Twitter, Eric shows how once again, just like in business, gaining an audience and experiencing success is all about sticking with it and being patient. From Logan Paul to MrBeast, these celebrities put in the time and reaped the rewards. This could be you too, so tune in to find out more. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:35] What the numbers show about the amount of time and content it takes to gain followers. [01:13] Getting subscribers takes time to grow and compound. [01:40] Most people play the comparison game and give up too quickly. [02:10] Where Eric's YouTube is currently at in terms of the statistics. [03:01] Looking at podcasts and blogs — what this shows us. [04:02] Plans for upping the production quality of the Leveling Up YouTube content. [04:29] Home-runs come once in a while so stick with it. [04:50] The three 'H's of YouTube creation and how this can help. Resources From The Interview: Leveling Up MrBeast Logan Paul Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

With the lightning-fast developments in AI and content generation, it is easy to get left behind the newest advances. Today, Eric talks about GPT-3 and what this means for the immediate future of high quality content generation. It does seems as though this is a big step up for at-scale content creation, and will certainly raise the bar for general standards, as well as giving the SEO world a bit of jolt. Tune in to hear all about it today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:23] What is GPT-3 and how does it work? [00:58] Looking at the AI content-creation landscape up until recently. [02:50] Creating content at scale with GPT-3 that is indistinguishable from human writing. [03:51] Examples of the capabilities of GPT-3 for quality content! [04:22] Generating tweets in the style of a real person. [06:01] What this means for the general standards of content creation. Resources From The Interview: Leveling Up OpenAI Crunchbase Sam Altman Y Combinator Naval Ravikant Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Laziness has traditionally been something that is frowned upon, however, as we hear from Bill Gates, there are certain aspects of laziness that can serve a business really well. Lazy people often look for the easiest way to do something, so this tendency, combined with intelligence, can be a great boost for finding new and quicker methods! These types of thinkers often did not do very well at school (like Eric!) and it is only out in the real world of business and startups that they can begin to excel by tapping into their unique gifts! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:26] Reframing your thoughts on laziness! [00:40] Finding shortcuts is a skill and using it can be a big benefit. [01:29] Eric's usual method for creating school papers at the last minute [02:00] What Eric would do now if he was forced to go to college and study history. [02:30] The four classes of characteristics; clever, lazy, stupid and industrious. [03:24] Problems in the US school system and the issue of conformity. [04:39] What Eric looks out for when hiring — someone who can connect the dots. [05:21] Changing the connotations of laziness into something positive. Resources From The Interview: Leveling Up Bill Gates Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Our focus today is Paul Graham's essay, 'How To Think For Yourself', in which he details some very useful ways to view different jobs and the power of independent thought within them. A foundational element of this thought piece is in the idea that certain professions require uniform thinking while others need you to think originally. By understanding this difference, we can begin to find the right place to house our particular psychological preferences. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:29] A quick introduction to Paul Graham and Y Combinator. [01:18] Not everyone is the same — find your best way to learn. [01:50] Excerpts from Paul's essay, on originality and quality. [02:34] Zigging when others zag — stand out and offer value. [03:01] Questions to ask yourself; what type of work are you doing? [03:58] Picking the right type of work for yourself in order to excel. [04:40] Getting the right people in the right seat on your team. [05:08] Gauging your own independent-mindedness and filling in the gaps. [06:16] The people you surround yourself with will impact your view of yourself! [08:03] Dangers of the news and media and how this can detract from free thinking. [08:37] Learning how others think through biographical and historical media. [10:20] Fostering curiosity and and an open mind — this will lead to growth! Resources From The Interview: Leveling Up Paul Graham How to Think for Yourself Essay Y Combinator Airbnb Twitch Dropbox EO YPO Vistage Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Are you looking to transform your eCommerce growth? Want to increase the efficiency, profitability, and value of your company? Today’s episode is for you! We are super excited to bring Trent Dyrsmid to the podcast today. He is the Founder and CEO of Flowster, which is a software company for eCommerce entrepreneurs to improve workflow automation through the creation and use of standard operating procedures. Through the use of their software, you can optimize execution through standard operating procedures, which are the lifeblood of today’s most successful organizations. If implemented effectively, they ensure every business process is executed exactly the same way, every time. They also improve accountability through an audit trail providing you with transparency into every aspect of your employees’ work. Teamwork is dreamwork, and by using this software, companies are able to allow team members to easily assign each other tasks, give due dates, upload files, and add comments to the work they've done — keeping everyone in the loop and your business running at peak efficiency. During today’s episode we talk to Trent more about Flowster, his journey from the beginning to where he is now, he shares his favorite automation tool, and so much more, so stay tuned and enjoy! TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:35] How things are going with Trent and what he is up to. [01:13] Trent shares more about his first business, what it was, and how that lead to where he is today. [04:18] More about the process of how he started to develop his standard operating procedure. [05:50] Trent talks numbers on his first company. [07:00] Trent elaborates about Flowster, creating processes in a digital, interactive checklist. [08:15] Why he decided to market to e-commerce customers. [09:15] What the Flowster software offers — facilitating the process of delegation and more. [10:15] Trent walks us through an example of how the software functions and what the “magic button” entails. [11:55] How many customers they have and we talk about the different pricing of their services. [15:00] Trent talks about his podcast and the value it’s given to him. [16:22] He shares his favorite tool: Automation Zapier and his favorite Zap. [16:54] His favorite book: The E-Myth by Michael Gerber. [17:27] Where to find more about Trent and his business. Resources From The Interview: Trent Dyrsmid on LinkedIn Flowster Zapier The Bright Ideas Brand Must read book: The E-Myth Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today on the show we are looking at Keith Rabois' philosophy of ammunition and barrels! This is a way to look at the members of your team and who you choose to hire. Keith unpacks how these two different types of team members will serve you in certain ways — it is up to you to make the most of specific skills as well as hiring smartly. Tune in to learn more about the ammunition and barrels metaphor! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] Focussing on the team first and then the product that you are building. [01:31] The best people will give you most leverage! [02:11] When you make a subpar hire, you bring down the quality of your company. [02:29] Hiring processes and company culture; fostering the best team possible. [02:48] The two categories of high quality hires; ammunition and barrels. [03:52] The mindsets that will serve you and your company and lead to success. [04:52] Finding a way through challenges by hiring the right people! Resources From The Interview: Leveling Up Square PayPal Keith Rabois OBS Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today on Leveling Up Daily, we get to look at stocks and some examples of good options to buy and hold. We hear about Eric's thoughts on a number of popular companies as well as why certain fields are worth considering. Eric explains why investing in stocks is not for a quick buck and the minimum period he is looking at is five years. Tune in to hear about Tesla, Amazon, Shopify, Teladoc and much more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] How Eric's ideas around stocks have evolved over time. [02:31] Why Tesla is a popular choice for so many investors. [04:42] The message that we can take from Peloton's monthly churn rate. [07:31] What the dominance of Amazon teaches us about investing in Shopify. [08:01] Eric's trust in Amazon and gold stocks. [08:53] The positive impacts of Zoom's functionality and popularity. [09:14] The rise of telemedicine and why Eric believes in Teladoc. [09:40] Twilio, internet infrastructure, and recurring revenue. [10:21] Looking at Square, from the reliable founding powers of Jack Dorsey. [11:36] CRISPR and the future of the gene editing field! [12:02] The availability of genetic information through Invitae. [13:29] Buy and hold strategies for crypto and specifically Bitcoin. Resources From The Interview: Leveling Up Warren Buffett Charlie Munger Tesla Robinhood Elon Musk SpaceX SolarCity Peloton LuluLemon Beyonce Shopify Jeff Bezos Zoom Eric Huang Glassdoor Teladoc Twilio Square Jack Dorsey Peter Diamandis Invitae Berkshire Hathaway Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Welcome back to Leveling Up Daily! Today Eric talks about how his other podcast, Marketing School, which he co-hosts with Neil Patel, will bring in more than $5 million annually! Listeners can expect a breakdown of the revenue streams, the adjustments that have been made over the past four years, and also some reminders of the time it takes to get to this point. At the end of the day, podcasting remains a potentially lucrative use of your time, so give this episode a listen to learn more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] An introduction to the Marketing School Podcast that Eric hosts with Neil Patel. [01:22] The revenue breakdown from Marketing School! [02:22] The membership program that Eric and Neil are currently rolling out. [03:01] The payment tiers that are currently offered for the community. [04:14] It takes time to build a foundation that you can cash in on. Resources From The Interview: Leveling Up Marketing School Podcast Neil Patel Dreamhost Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How to REALLY Determine How Many Unique Podcast Listeners You Have Knowing the numbers about how of your downloads are listeners can help you get a more accurate figure about how well your subscription model will do. Tune in to learn how to get better analytics and some figures around how many listeners you can expect to convert. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Podcast analytics using Spotify, Apple, Chartable, and Slack. [01:24] Standards set by the IAB about what counts as a download. [03:11] Only around 25% of your downloads are listeners. [03:26] The percentage of unique listeners that convert to subscriptions. [04:26] The importance of knowing the numbers for attempting a subscription model. Resources From The Interview: Chartable Slack IAB Marketing School Pro Supercast Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

The Rise of Subscription Memberships – OnlyFans, Substack, Patreon, and More If you are a content creator of any kind, you can make an amazing living through your audience, and there are platforms out there that will help you build one. In this episode, we cover some of the main platforms that allow creators to reach their audiences and some metrics that will show you what percentage of your audience you can expect to convert into dollars. Tune in today. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] The different services and users of OnlyFans, Substack, and Patreon. [01:18] Examples of other platforms using a subscription model. [01:34] Percentages of listeners that convert to memberships. [02:14] What to offer in a membership and how much money can be made. [04:10] Other ways to leverage an audience you have built. [04:24] Going solo after leveraging platforms you have to give a cut to. Resources From The Interview: OnlyFans Substack Patreon TechCrunch The Verge Memberful MemberPress Supercast Farnam Street Sam Harris Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Your Business Will Fail If You Don’t Choose This Correctly Today we are going to talk about why your business model matters a lot. Different business models exist and some require a lot more resources compared to the revenue they generate than others. Tune in today and learn about which business models offer exponential growth, and how to switch to a better model once you see a ceiling in the last. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:26] Examples of different business models; retainers, time for dollars, and more. [01:02] Eric’s plan for how to change Single Grain’s model after he took over. [01:44] Business models that help you make money in your sleep. [02:31] Why the agency model using a retainer is a bad idea. [03:05] Scaling up into ever more exponential sources of cash. [04:18] The importance of having a lucrative business model. Resources From The Interview: Naval Ravikant Andrew Wilkinson Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Sports are well-known for their strong support and sense of community, so leveraging this power virtually makes sense. Today's guest, Nigel Eccles, is the co-founder and CEO of Flick, a live group chat platform for sports influencers and their fans. Previously, he founded FanDuel and has worked in sports and the sports betting space for over 20 years. In this episode, Nigel reflects on his journey as a founder and what it was like building FanDuel. He gives us insights into fundraising, how they managed to do a pivot from their previous platform, Hubdub, and got funders to stay. We then move onto Flick, learning more about how it works and why there was an impetus to start it. A key piece of success in the space are communities and how sticky they are. Nigel sheds light on some of the difficulties that come with online communities and the importance of creating spaces where people want to hang out. Having founded several companies now, Nigel shares why the only advice applicable to every single startup is to deeply understand the customer and their needs. We wrap the conversation up with hearing about managing growth, why Peloton has been the best tool Nigel has added to his life in the last year, and where you can go if you want to learn more about sports cards and betting. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:09] Nigel’s background and how it led him to work in sports and sports betting. [02:00] Hear about some of the hurdles that came with starting FanDuel. [03:40] Dealing with the stress of being a founder; how Nigel has navigated his way through. [05:48] Why Nigel feels it is increasingly hard to build solid small businesses. [06:45] What FanDuel was like when they were at Series A funding. [07:45] How Nigel convinced funders that it was necessary to make a pivot, leading to FanDuel. [09:12] The value of spending time with other entrepreneurs and the lessons you will learn. [10:15] Hear about Flick, its business model, and how they make money. [11:25] Flick’s numbers, including users, and how the company measures performance. [12:25] Insights into online communities; challenges, influencing experience, and retention. [15:30] There is no silver bullet for what it takes to make a startup successful. [15:37] The only universal piece of startup advice: Be obsessed with your customer! [16:53] Flick’s customer development framework and the blended approach they take. [18:50] How fundraising for Flick differed from FanDuel. [20:21] What drew Nigel to start StarStock, a marketplace for sports cards buyers and sellers. [22:07] Why Nigel doesn’t have a grand vision and just focuses on working with people he likes. [23:10] Hear why Nigel decided to leave FanDuel and the move to sell the company. [24:15] The staff challenges that come with hypergrowth; what Nigel has learned along the way. [27:23] Resources if you want to learn more about sports cards and sports betting. [29:19] How Peloton has exceeded Nigel’s already high expectations. [29:58] Hear some of Nigel’s must read business books. Resources From The Interview: Nigel Eccles on LinkedIn Nigel Eccles on Twitter Flick FanDuel Tony Hsieh Crunchbase Ev Williams Lesley Eccles on Twitter Relish Andreessen Horowitz LeBron James StarStock Ooni Flutter Entertainment Y Combinator Seedcamp ‎Heros For Sale Podcast ‎Stacking Slabs ‎House of Jordans Discord Peloton The Queen's Gambit Must-read book: Zero to One, The Lean Startup, What You Do Is Who You Are Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

YouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] Some big YouTubers and the techniques they use to attract followers. [01:21] For MrBeast, the most important thing is daily ideation. [02:45] Airrack says that the title and the thumbnail are more important than the video. [03:25] The types of metrics that large YouTubers look for. Resources From The Interview: MrBeast Airrack Dan Bilzerian Ogilvy Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

If you build an audience and continue to stay consistent with the value you provide them and the way you leverage it, the results will begin to snowball over time. Tune in to this episode and hear about the rise of paid newsletters, as well as how to build and provide value to your audience. You’ll also learn some ways to leverage your audience and some figures about how much you can expect to make per year! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Substack which allows people to make money from paid newsletters. [00:25] Four forms of leverage, and the value that your audience has. [01:50] Building an audience and how to leverage it once you have one. [02:41] How the Leveling Up and Marketing School communities works and how they make money. [03:25] The snowballing effects of providing consistent value to a community. [04:09] Different platforms for leveraging an audience beyond newsletters. Resources From The Interview: Hunter Walk Naval Ravikant Charli D’Amelio Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

The route to a successful and growing online business is hard to imagine without the assistance that is provided by peer groups or masterminds. In this episode, Eric unpacks just how helpful these can be, and have been for him, explaining how you can join up with existent networks or even start your own. There is a wide range of options for any size or level of business, so do not sleep on this great resource! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:33] What is a peer group and what are the different forms they take? [01:04] Events, activities and networking — characteristics of different groups. [01:50] What to do when starting out and getting going in a mastermind. [02:41] Prerequisites for joining groups and the different options available. [03:19] Having fun and relaxing while sharing and networking. Resources From The Interview: Leveling Up YPO Entrepreneurs' Organization Burger King Jayson Gaignard Vistage Tiger 21 Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Eric had made a plan to move to Puerto Rico during November of this year and today on the Leveling Up Daily show, he explains why he backed out of this plan and decided to stay in LA. With the island lifestyle, great food, community, and attractive tax laws, there were a number of reasons that Puerto Rico started to look very attractive, but with a bout of sickness and in the context of the year we have all had in 2020, Eric found that when it came down it, it did not make so much sense. Tune to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The plan that Eric had to move to Puerto Rico at the beginning of November 2020. [01:01] The situation regarding taxation in Puerto Rico right now. [01:29] Safety and lifestyle on the island — attractions to living there. [01:51] The factors that made Eric rethink the decision and ultimately back out. [03:00] Hurricanes and a lack of infrastructure in Puerto Rico. [03:56] Recommendations for keeping options open for destinations like Puerto Rico. [04:29] Further resources to check out while exploring your options. Resources From The Interview: Leveling Up Ramit Sethi Money Dials Sovereign Man Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

The routes to getting funding for a company are not as limited as they once were. The road has widened and it is now more possible than ever to get financing from smaller investors. For this episode, Eric shares his story about crowdfunding and the platforms that suited the company's needs. The importance of your audience and network are also explored, so make sure to join us for this important discussion! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:35] What the funding and acquisition landscape looks like right now. [02:09] The work that had to go into crowdfunding and the platform that was used. [02:35] Promotion across platforms and audience — making use of your resources. [03:14] Things have changed; you can find money and get funded from anywhere! [03:48] It is worth considering all the options for financing to find the right one. Resources From The Interview: Leveling Up ClickFlow TechCrunch CrowdEngine StartEngine Angels and Entrepreneurs Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today we're going to discuss the big fight scheduled for February 2020 between Floyd Mayweather and Logan Paul.

In today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fledged book funnel make this path an almost sure winner! Tune in to hear all about it and stay tuned to find out how it all turns out in the coming months! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] Combining Facebook ads and King Sumo giveaways! [01:01] The contest we have been running across different platforms and channels. [02:08] The logic around email information and conversion. [03:03] Possible evolutions of this sales funnel and what the future months will look like. [04:02] How the premise of the book ties in with the strategies discussed here! [04:56] Thinking about the future and the best marketing for younger generations. Resources From The Interview: Leveling Up KingSumo Fortnite League of Legends Russell Brunson Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Charli D’Amelio and how many followers she has. [00:49] Almost anybody can get huge on social media these days. [01:14] The ability to move from one platform to another; knowing when to diversify. [02:01] Diversifying as far as making different kinds of content too. [02:11] Working with agencies and knowing when and how to monetize. [03:03] How Charli is leveraging code, capital, labor, and media. [03:20] Hiring a good team. [03:47] Figuring out how best to serve your audience. [04:05] Selling more than just merchandise to the audience you have built. Resources From The Interview: Gary V Logan Paul Naval Ravikant Charli D’Amelio Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The current political and economic climate and why this influenced Eric's strategy. [01:20] What might happen in the coming months with different commodities. [02:01] The case for bitcoin — the strongest cryptocurrency. [02:30] Looking back at the highs and lows of bitcoin over the last decade. [03:35] A few of the high profile backers of bitcoin currently. [04:03] Practicality and utility; the argument for bitcoin's strengths. [04:57] Some food for thought around cryptocurrency and bitcoin. Resources From The Interview: Leveling Up Michael Saylor Square Jack Dorsey Chase PayPal CitiBank Blackrock Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] An introduction to Hootsuite’s social media trends report. [01:09] Which platforms investors are most excited about. [01:40] How Eric’s usage of the different platforms compares to the findings. [03:19] Using WhatsApp groups for marketing. [04:09] Eric ranks the platforms in terms of the amount he markets organically on them. [05:16] Rankings for social platforms that are effective for reaching business goals. [05:30] How Eric’s usage of the different platforms compares to the findings. Resources From The Interview: Hootsuite Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] MrBeast's sizable following and outlandish video content! [01:01] How trust can disarm defense mechanisms in people. [02:55] Taking a lesson from Gary V and boxing strategy! [03:10] Making sure of your offer, and how you package it. [03:42] Getting more customers and conversions through trust. Resources From The Interview: Leveling Up MrBeast Gary V Jab, Jab, Jab, Right Hook Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Who is MrBeast and what does he do on his YouTube channel? [01:20] Demonetization of MrBeast's channel and what this means for his revenue. [01:40] Looking at the lead that MrBeast took from Jeff Bezos and Amazon. [02:26] The power of reinvesting for growth — how Amazon grew to their current size! [04:00] MrBeast's reinvestment strategy with his content channels. [05:10] Delaying and compounding — avoiding taxation on profits. [05:52] Taking care of yourself first and then aiming for massive growth. Resources From The Interview: Leveling Up MrBeast Jeff Bezos Whole Foods PillPack Zappos Twitch Blue Origin Patriots Bill Belichick Warren Buffett Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] Why America is still very divided based on vote counts. [01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections. [02:49] COVID and examples of Trump’s messaging that polarizes people. [03:55] Competing messages between media organizations and Trump. [04:17] How powerful social media is for spreading polarizing messaging. [05:05] Curating the information we receive and being aware of its influence. Resources From The Interview: Naval Ravikant on Twitter Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:56] Eric's goals right now with the book and the 12 week period he has laid out. [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences. [02:09] Eric's method for finding marketing podcasts to appear on using Chartable. [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting. [04:14] Leveling up within your own business, and then beyond! [04:46] Using Mixmax to evaluate what is working and what is not. [05:19] Getting placed on big podcasts and staying clear on your goals. Resources From The Interview: Oprah Today Show Chartable Anthony Pompliano Mixmax Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Why Eric is aspiring to influencer marketing! [01:45] How Eric has been finding gamers using Twitter and email. [02:26] The messaging used to connect and collaborate with influencers. [02:57] The costs involved in this kind of marketing. [03:43] The value that you can get for your money in the influencer space. [04:03] Testing different influences and finding the best route before going all-in. [04:54] How to support Eric and his new book! Resources From The Interview: Followerwonk Mixmax Mail Merge Ninja Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Today we are going to talk about how Amazon is continuing to dominate the world and how they're getting into pharma and continuing to eat everyone's lunch.

Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast.AI, and he is also one of the Co-Founders of the amazing Traction Conference. Before getting into the topic of community, Lloyed gives us the rundown of how Boast fuels the growth of innovative companies by automating R&D tax applications and more. From there, Lloyed talks about how the aims at Boast, to serve their clients, grew into early community-building events that evolved into the Traction Conf. We hear tips and tricks from Lloyed about the best ways of building a community, key learnings he had on his journey, and about the incredible conference Traction has evolved into. Lloyed highlights that a community-building strategy should only be used if you are prepared to give without expecting anything in return and if connecting people is truly your passion. For all you need to know about bringing people together and the power of leveraging networks as a secret marketing weapon, tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:04] An overview of Boast’s services automating R&D tax applications and more. [00:40] How the mission to expand Boast and build a community birthed Traction. [04:36] The complexities of the R&D tax credit system in the U.S and Canada. [09:50] How Boast is using a fund to offer R&D returns quarterly. [11:12] Boast’s model for making money by taking a percentage of R&D returns. [11:35] Key learnings Lloyed had on the road to building Traction. [16:36] The last few years of Traction, how it has evolved and what it involves. [17:35] How Lloyed built Boast and his community using a philosophy of giving, not marketing. [19:43] The time it took to build Traction from its less formal stages to where it is now. [20:01] Community building tips: Email lists, in-person events, cadence, and a passion for connecting. [23:30] The return on investment of building a community. [24:47] The key to building a successful business and the steps to building a community. [28:28] Using Nir Ayal’s Hooked model to keep communities engaged. [29:39] Lloyed’s favorite book and different sources he gets his knowledge from. [31:07] Brilliant webinars Lloyed has recently engaged with. Resources From The Interview: Lloyed Lobo Lloyed Lobo Email Boast.AI Launch Academy Salesforce Twilio TechStars Founder Institute Startupfest Mars Eventbrite Josh Fechter Blitzmetrics Dennis Yu on Twitter Matt Epstein Nir Eyal Rippling Zenefits Must-read books: Hooked, Blitzscaling Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] When the book was started and the time it has taken to write it. [01:22] The reason that Eric decided to write and publish Leveling Up. [02:35] Servicing the huge gaming community across the world! [03:23] The idea of the 'power-up', and relating it to the conversation around habits. [03:41] The main goal for the book: Refining the messaging and helping people. Resources From The Interview: World of Warcraft EverQuest Street Fighter Atomic Habits The Power of Habit Page Two The Coaching Habit Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] The benefits of doing a post-mortem after you complete a project. [01:10] What prompted Eric to start a training program when the pandemic hit. [01:50] How the campaign for the program was received. [02:15] The problem Eric faced by not having a sales team for the program. [02:50] Some of the things that went really well for Eric. [03:50] Lessons learned from the failure of the training course. [05:27] If you don’t have passion for your product, don’t pursue it. Resources From The Interview: Traction Leveling Up Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:22] What Eric means by “the business of free content”. [00:50] Fortnite’s business model, giving away free content, and why this is so effective. [02:14] If possible, try to prolong giving away free content as long as you can. [03:02] How MrBeast has leveraged the free content model successfully. [04:10] Eric’s approach to monetizing Leveling Up and Marketing School. [05:12] Deferring gratification will put you in a better spot than most. Resources From The Interview: Mr Beast MrBeast on Twitter MrBeast on YouTube Fortnite Tim Sweeney Joe Rogan Bill Belichick Leveling Up Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter