
Leveling Up with Eric Siu
1,183 episodes — Page 12 of 24

Becoming a Best-Selling Author with Chandler Bolt from Self-Publishing School | Ep. #362
We have spoken before about the ways in which writing and publishing a book can help you grow your business and authority. It sits alongside other tactics such as hosting a podcast, starting a blog, or creating a YouTube channel. Our guest today is a great example of the power of publishing! We are so happy to have the best-selling author of six books and CEO of Self-Publishing School, Chandler Bolt join us to talk about how you can put your thoughts and experiences into the form of a book and how this can lead to massive growth and revenue for you and your business! Chandler and his company have helped countless people publish their books and he walks us through exactly what his company does. They do not actually publish works, they help authors through the process, making it that much easier for anyone to become an author! Chandler explains why now is a better time than any for you to be writing and self-publishing that book you have been thinking about and we get into the differences between a traditional approach to publishing and the methods that Chandler espouses. For this hugely inspiring exploration of a market that anyone can exploit, listen in with us today on Leveling Up! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:58] Chandler's surprising story about getting into writing and publishing. [02:07] How Self-Publishing School operates and makes money. [03:00] Numbers from Chandler's business; income, growth and publishing stats. [03:44] One of Chandler's favorite success stories from his publishing work! [05:03] Chandler's business psychology; goal-setting, accountability and transparency. [06:40] The hit-rate Chandler experiences with his goals. [08:01] Why now is the best time you can publish your own book! [09:20] Free resources and paid services from Self-Publishing School. [10:21] Traditional publishing versus the self-publishing route; weighing the pros and cons. [12:49] Understanding the idea of a book funnel and how useful it can be. [15:25] The 'silent salesman' and how a book can generate business for you in the long run. [16:12] Chandler's heavy work ethic — publishing 6 books in 3 years! [17:35] The time that is spent writing a book and getting help with the heavy lifting. [18:46] Writing challenges that Self-Publishing School set for their clients. [20:04] The rebranding of summits as challenges! [20:55] Chandler's approach to scaling companies and his passion for operations. [22:08] Three business book recommendations from Chandler! [23:04] The tool that has improved Chandler's business the most recently. Resources From The Interview: Chandler Bolt Self-Publishing School Self-Publishing School Podcast Published Seth Godin Inc 5000 Good Day Sacramento Measure What Matters Isaac Newton Shakespeare Pat Flynn New York Times USA Today Wall Street Journal Russell Brunson Traffic Secrets From 6 to 7 Figures ClickFunnels Need to Breathe Book Launch 7 Figure Principle Podcast Dan Martell Keith Cunningham Asana Slack Standuply Must read books: Influence, Extreme Ownership, How to Win Friends and Influence People Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How to Maximize Your Inbound Lead Generation with Rich Schefren, CEO of Strategic Profits | Ep. #361
We have a true legend of digital marketing on the show today. Rich Schefren has done a lot in the marketing space, to put it lightly! He is a pioneer of the modern marketing world and has been a mentor to many of the most famous young faces doing interesting things right now. We are so excited to speak to Rich today as he breaks down his experience in this episode that is absolutely brimming with information. Rich packs so much wisdom into each answer, and his decades of expertise become so apparent that you are definitely not going to want to miss this one! We discuss the discovery of the video sales letter, how he got a billion-dollar testimonial and what it means to be resourceful during difficult times. Rich tells us exactly why he loves his iPad so much, what he learned from the old guard of legendary marketers and how he has gone about laying staff off when it was necessary. We discuss pruning your business, building a strong team through profit-sharing, and the definitive moments from his career, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:54] A brief background to Rich's work and how he landed up where he is today! [04:58] Working with legendary direct response marketers. [09:12] Rich's move into coaching and mentoring new faces in the game. [12:15] How writing 'The Internet Business Manifesto' changed Rich's life! [16:02] Resourcefulness and creating value for others; evergreen lessons from Rich. [18:39] Pruning parts of your business and enabling its further growth. [21:42] Rich's strategy for setting up profit-sharing in his company. [27:54] Lessons that Rich learned through layoffs and handling employees. [32:30] Rich's best books about direct response marketing! [34:42] The value Rich found in learning to speed read and his note-taking process. Resources From The Interview: Strategic Profits Rich Schefren on Twitter Ryan Deiss Russell Brunson Zoom Fred Segal American Rag Timeout Jay Abraham Gary Halbert John Carlton Dan Kennedy Stephen Pierce Gary Vaynerchuk Agora Publishing The Internet Business Manifesto Jon Benson ClickBank Charlie Munger QuickReader Calibre Voice Dream GoodReader Evernote Kindle Must read books: Breakthrough Advertising Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

3 Actionable Lessons You Can Learn from Tim Ferriss
Here are give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris. [00:32] Experimenting and building a brand by consistently marketing those experiments. [01:26] Don’t make claims! Content that uses data does better than content that doesn’t. [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get. [03:27] That’s it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Tim Ferris The 4-Hour Workweek The 4-Hour Chef Warren Buffet Mark Cuban Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

7 Marketing Lessons You Can Learn from Gary Vaynerchuck
Gary Vaynerchuck has been innovating on different marketing strategies for years. But how does all that translate to tactics you can apply to your own business? In this bonus episode, we learn 7 things that Gary Vee does exceptionally well and if you take even one of these tactics and apply to your own business you can see incredible results!

Connecting with Your Audience Through The Ask Method with Ryan Levesque | Ep. #359
Today we are very excited to bring you a conversation with the originator of the Ask Method, Ryan Levesque! Through his company bucket.io, Ryan provides businesses with the powerful weapon of the quiz funnel and he is here to explain exactly how this works. Ryan lays out a reminder of how powerful data is and the ways in which quizzes can provide your business with data and leads in a completely unique way. He shares the universal application of this approach and many examples of how his methods have been used to great effect. In our conversation, Ryan dives into some statistics from Bucket, what exactly they are currently offering and who it can most benefit. Ryan explains how using quizzes suits both established brands and new companies looking to build an audience from scratch and we also touch on the future of networking and events in the current pandemic and during its lasting effects. For all this, join us on the Leveling Up podcast today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:29] Ryan's journey in the entrepreneurial world and the niches he has explored. [03:17] Statistics from Ryan's business; email subscribers and revenue generation. [05:38] How quizzes work in lead generation and conversion rates. [08:34] Getting to know your audience and positioning your offer appropriately. [11:42] Examples of companies that have made great use of quiz funnels. [16:18] Comparing Bucket with Typeform; what sets these frameworks apart. [18:26] Template libraries and educational opportunities that are available through Bucket. [20:24] Who the tool is aimed at; new or established companies? [22:24] Platform integration, site speed and lead generation through Bucket. [25:06] Contextualizing this conversation in the current pandemic. [30:56] Ryan's nimble strategy for virtual versus in-person offers and formats. [35:01] The usefulness of Ecamm Live and how Ryan has implemented it in his work! [36:23] Ryan's must-read book recommendation: RocketFuel. [37:39] An exciting announcement from Ryan about his live quiz-funnel workshop! Resources From The Interview: Ryan Levesque ASK Method Bucket Ryan Levesque on Facebook Choose Ask The Wall Street Journal Forbes Entrepreneur USA TODAY Fox News NBC SnackNation GOLFPASS PayPal LoanBuilder Michael Hyatt Proactiv What's Your Real Age Fuzzy Yellow Balls Charlie Wallace Typeform Hay House Brendon Burchard Russell Brunson Jim Kwik Zapier Keap ConvertKit Drip Oura Ring Ecamm Live Traction Must read book: RocketFuel Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How Focusing on a Specific Niche Can Skyrocket Business Growth with Rick Carlson, CEO of SharpSpring | Ep. #358
It is often said that niching down and making your offer specific to a particular need and section of the market is the key to success. Rick Carlson, our guest today believes that this idea is still under-appreciated. Rick is the CEO of SharpSpring, an all-in-one marketing automation platform that has experienced great success in its young life. We hear from Rick about his career in the marketing sphere, what he has chosen to give his attention to and the events leading up to the founding of SharpSpring. We chat about the company's base in Florida and why Rick decided to keep the company in his home state instead of one of the other startup hubs in the US. From there, Rick takes us through how SharpSpring approaches customer acquisition and their own marketing before we talk about finding the right type of customers and how he does this. The conversation ends off with the customary questions, with Rick opting to share his favorite business podcast instead of a book! For all this and a whole lot more from someone who is making great waves in the marketing world, and doing things slightly differently, join us on Leveling Up today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:42] Rick's background in sales, marketing and products, and his experiences in the field. [02:18] The strange story of how SharpSpring became a publicly-traded company. [04:14] Rick's life in Florida; why he chose to base his company in his hometown. [06:22] SharpSpring's current client base and how they shape up next to their peers. [07:30] SharpSpring's target market and the interesting tactics they use for capturing. [09:01] Rick's tips for getting out there, finding market-fit and working with agencies. [10:29] The effort that goes into connecting with the right companies and partners. [12:44] Focussing on a specific niche — the reasons for SharpSpring's success. [14:37] Rick's favorite business podcast, article and tool! [15:55] Why Rick chooses to focus on his own work over following other companies and founders. Resources From The Interview: Rick Carlson SharpSpring AVG Marketo Act-On Eloqua Pardot HubSpot Datanyze Must listen podcast: Manager Tools Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How Direct Mail Marketing Can Be a Game-Changer In Today's Connected World with Joy Gendusa from PostcardMania | Ep. #357
In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers. They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ago by Joy Gendusa, who we are so happy to welcome to the show today. They mostly serve small businesses and are up to about 60 million in revenue this year! Their pricing model is competitive but not comparatively cheap, and Joy explains how she pegs this. We talk about the history of the company and the organic growth that Joy has experienced over the last decades. She opens up about her target audience and the ways that have provided her with the biggest opportunities to scale and grow her team. Joy credits a lot of her success to her team, believing she leads a group of superheroes! We discuss their company culture, important practices and some of the perks and facilities at the office. So for all of this great stuff and to learn about a slightly different model for marketing, be sure to listen in! TIME-STAMPED SHOW NOTES: [00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:05] Joy's journey with PostcardMania and her learning curve with marketing. [03:11] The client-base for the company and the services they offer to them. [04:52] Some of the important numbers from PostcardMania and how much mail they send. [06:36] The fee-structure at PostcardMania and the ways in which they make money. [07:46] The areas in which the company experiences the most growth and best results. [09:39] Struggles over the years; leading the ship through rough waters. [12:28] Joy's thoughts on CEOs’ groups, a bad experience she had and her love for her team. [14:48] Growing and evolving with the company; Joy's philosophy towards progress. [51:52] PostcardMania's company culture and the unique perks that Joy offers her employees. [16:42] Monday meetings and the agenda for these weekly events at the company. [18:06] Entrepreneurship and marriage; the benefits of a personal partnership with overlap. [19:40] Joy's growth practices; books, conversations, and pivoting. [20:42] A selection of a favorite business book and tool of Joy’s. [21:23] Why Joy is not really following any particular companies or founders currently. Resources From The Interview: Joy Gendusa PostcardMania Everywhere Small Business Free Zapier Subscription Leveling Up 6c Postcard Special Shark Tank Alibaba Wade Foster Inc. Magazine Measure What Matters TedTalk Basecamp Postcard Marketing In An Online World: Success Simplified! Must read book: Measure What Matters Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How To Create A 'Launchpad' Business (In Order To Build A Rocketship)
Before thinking of building a Amazon or Apple, you have to think of your business as a 'launchpad' first. That's because even if you have a rocket, you can't go to space without a launchpad. We'll talk about the concept and how to do it.

A Look Inside the Data Focused Growth Model of SaaSOptics with Tim McCormick, CEO | Ep. #356
When it comes down to it, SaaS businesses are valued on their ARR, but surprisingly, some still choose to manage the metrics and analytics that come as a byproduct of their order to cash process themselves. What they need is a platform, because having a single source of truth that drives all these metrics can’t be understated. Today’s guest is Tim McCormick, CEO of SaaSOptics, a platform that provides this very service. Specifically, SaaSOptics is a subscription management platform that provides early-stage and growth SaaS businesses with subscription billing, revenue recognition, financial reporting, and robust SaaS analytics. In our conversation with Tim today, we get into his career in tech running SaaS businesses in the security and energy management space, and the multiple exits he has orchestrated. He then dives into what SaaSOptics does and how they run their business to keep seeing such big growth. He gets into how SaasOptics automates the order to cash process, effectively sitting between the CRM and the general ledger. Tim talks about the metrics SaasOptics provides, their value-based pricing model, and how they balance marketing and sales in order to grow. We hear about the structure of their sales team, and their model of product cycles based on market changes too. There are around 30 000 B2B SaaS businesses globally thus the services SaaSOptics provides can’t come at a better time, so tune in to find out what it's all about! TIME-STAMPED SHOW NOTES: [00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:47] Tim’s career in marketing and exits in SaaS tech to founding SaaSOptics. [02:41] Why Tim keeps on exiting out: loving operating and helping the younger generation. [03:41] Vulnerability scanning and how it bridged Tim’s work in security and energy managing. [05:40] What SaaSOptics do to automate revenue recognition for smaller SaaS businesses. [08:00] Metrics SaaSOptics provides to help their clients get financing. [09:45] How SaaSOptics makes money by billing proportionately to clients’ revenue. [12:16] Ways SaaSOptics is growing: a blend of marketing/sales, and an account-based model. [13:35] The structure of the SaaSOptics sales team and their service cycles. [14:35] Which revenue point customers start using SaaSOptics at: immediately if they’re smart! [17:05] The relationship between product innovations and watching the market. [19:07] How Tim conducts his market research by assessing potential clients’ systems. [22:16] Tim’s favorite books: The Lean Startup, Good to Great, The Millionaire Next Door, etc. [22:44] A favorite business tool of Tim’s: FullStory. [23:59] Companies Tim is following: Tesla, Pendo, and Salesloft. Resources From The Interview: Tim McCormick SaasOptics Traction Conference Internet Security Systems IBM Tom Noonan Cisco David Ryan Netsuite Quickbooks Salesforce The Mom Test FullStory Tesla Pendo Kyle Porter SalesLoft Must read book: The Lean Startup, Good to Great, The Millionaire Next Door Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Unconventional Tactics to Scale Any Consulting Business or Agency
Tune in to hear some incredible tactics to get your consulting business up off the ground! These strategies will apply for agencies and consultants alike.

Why Community Is The Ultimate Marketing Hack Right Now
We talk about why community is the ultimate unfair advantage and why now is the best time to build one!

How HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355
HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this initiative had on the company and their progress going forward. We speak about freemium and who it might work for; Kieran believes it is not a surefire way to success for every kind of company and links its usefulness to HubSpot to their product-led model. We also get some great insight into the company and how they approach tasks and challenges and Kieran breaks down their pod method for creating teams. Tune in to get it all! TIME-STAMPED SHOW NOTES: [00:19] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:08] Kieran's career path, moving from coding to marketing and SaaS. [01:54] The GrowthTLDR Podcast that Kieran cohosts currently. [03:18] Kieran's place at HubSpot and a little of the company's journey. [05:04] The freemium offer from HubSpot and Kieran's experiences on this project. [09:25] Kieran's position on freemium offers and who they might serve. [11:30] Reasons that HubSpot has experienced its particular successes. [12:28] Kieran's systems for the marketing team for growth and customer acquisition. [16:33] The pod structure for integrations with companies and promotion. [19:04] Who gets selected for each pod and how the process works at HubSpot. [19:57] Content and playbooks; models for automated cluster building and more. [23:25] Courses and the academy that are readily available to customers. [24:51] Kieran's use of podcasts for learning and improving in the realm of growth. [25:52] Team-focussed strategies and creating an empowering environment. [26:04] Kieran's favorite business book and most-used tool for his job! Resources From The Interview: Kieran Flanagan on Twitter HubSpot SaaStock GrowthTLDR Podcast Steve Jobs SalesForce Turing Fest Loom Must read book: Sprint Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How you can destress by doing this (smart!)
Recently, a couple of entrepreneur friends (+ their families) did something genius that I thought I'd share. Everything is negotiable. During times where the economy is practically shut down, you can find deals in almost every sector. Whether it's booking a great AirBnb to get a peaceful getaway or getting discounts on that software you always wanted to try, these tips will help you destress and enjoy the moment.

The unfair advantage you can gain TODAY
There are only two types of entrepreneurs right now: The fearful and the excited. I spoke to over 98 entrepreneurs recently and those are the two buckets that instantly stuck out. And it makes sense: people are afraid of losing their businesses right now. Think about all the restaurant owners that spent 20+ years putting their blood sweat and tears into the business. Or the store in the shopping mall that has had no choice but to close it doors. Many of those entrepreneurs are paralyzed by fear right now and aren't sure what to do next. On the other hand, I spoke to two close friends over the weekend and the mindset is world's apart: They're genuinely excited. Why? Because they see the world differently: Instead of being upset at lost revenues, they're pumped about new opportunities. Instead of being worried about the short term outlook, they know they'll emerge stronger than ever. They take EXTRA good care of their team during this time (even the ones that were let go). If you can be excited, you'll have an unfair advantage that will carry you far.

Expert Conversion Strategies and Traffic Secrets from a $200M Company with Russel Brunson, CEO of Click Funnels | Ep. #353
Today using funnels for conversions seems like a vital part of marketing your products but so much of that is thanks to our guest for today, Russel Brunson. Russel is the CEO of Click Funnels, a SaaS product that provides everything you need to market, sell, and deliver your products and services online through funnels. Click Funnels is approaching $200 million in revenue and they haven't raised a cent in venture capital, so our conversation with Russel today is mostly about the funneling strategies they use to make this possible. First up though, Russel tells the story of Click Funnels’ conception, which involves his initial entrepreneurial ambition of selling DVDs containing instructions for making potato guns. After learning about sales funnels through this venture, and then developing Click Funnels, Russel found that nobody even knew what sales funnels were. We hear from him about how this problem led him to write all his books, which both act as instruction manuals for using and optimizing funnels but also behave as funnels for his company. This leads Russel to speak about the other clever ways he converts people into customers and keeps Click Funnels growing, such as webinars and challenges. Other interesting tidbits from today’s episode are the stories of how Russel made $3.2 million selling Click Funnels to the audience of Grant Cardone’s 10X event, and how Apple completely blocked his number one podcast. As you’ll find out in this episode, Russel’s love of storytelling is a key feature of his success, so make sure you catch this interview. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:22] An intro into Russel, Click Funnels, and their revenue despite raising no venture dollars. [00:57] Potato gun sales funnels and how that led to Russel’s partner coding Click Funnels. [02:24] How Click Funnels makes money through tiered SaaS subscriptions. [03:04] Russel’s use of funnels in such a way that Click Funnels doesn’t pay for growth. [04:24] Funnel shelf lives and how Russel rotates through different funnels to keep fresh. [06:29] How Russel’s books guided customers to see they needed his product. [06:30] Using, optimizing and getting people into funnels: Russel’s three books. [10:16] Marketing Click Funnels to different communities through Funnel Hack events. [12:09] How customers’ need for Click Funnels informs Russel’s view on giving free content. [13:46] Why Russel shut down his lucrative mastermind at the top of his funnel. [14:28] Russel’s love of storytelling and why he wants Click Funnels to be worth $1 billion. [15:15] Storytelling over techno-babble: learning how to sell your product. [17:11] How Russel sold $3.2 million worth of SaaS on stage one year and failed the next. [20:13] Russel’s confusion around why his podcast got choked by Apple. [17:11] The top three funnels that work the best: books, webinars, and challenges. [21:57] Timeframes for when Russel makes new funnels. [22:26] Russel’s must-read books and favorite business tools. Resources From The Interview: Click Funnels Russel Brunson DotCom Secrets Expert Secrets Traffic Secrets Unlock the Secrets Funnel Hacking Live Gabe Schillinger 10X Growth Con Traffic Secrets Website Expert Secrets Website Secret Funnel Strategy Webinars One Funnel Away Salesforce Opidis Joovv Must read book: Behind the Cloud, American Kingpin Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

The Case To Create 'Old Content' - Should You Do It? | The War Room with Eric Siu
Should you create content in today's climate? In today's episode Eric talks about how to deal with imposter syndrome and how to build a habit around making content. During these unprecedented times, Eric is opening up a live Q+A to help you protect your mental clarity and grow your business. You see, it doesn't matter how good you are at marketing and sales if your mind isn't screwed on right during turbulent times. If your mind isn't screwed on right, you're screwed. Your mindset will affect your diet, how often you train, how you sleep, how you communicate and much more. Sometimes, life comes at you and you have to learn how to weather the storm. That's the theme for right now: to navigate the rough seas.

Doubling Down Instead of Shutting Down with Nathan Barry, Founder and CEO of ConvertKit | Ep. #352
ConvertKit is one of the biggest success stories of the 2010s online business world. Today we are joined by their founder and CEO Nathan Barry! Nathan started ConvertKit after realizing the value of email marketing and the ways in which companies were missing important parts of the service he envisaged. We get to hear about this part of the story, leading up to the beginnings of the company and then the early successes that they experienced after launching. A completely transparent company, Nathan shares a lot of vital and interesting statistics from ConvertKit before we get into Nathan's strategy for targeting new customers that has served them so well. He also emphasizes the importance of storytelling at ConvertKit, believing that customers do not only buy into the service but also the story. We discuss product-led growth, ConvertKit's recent adoption of the freemium model and public appearances that Nathan makes at the moment, so do not miss it! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:44] The full range of services offered by ConvertKit and their company mission. [01:08] Nathan's background in design, blogging, and writing, and how this led to ConvertKit. [02:59] Early days at ConvertKit and the success they experienced from the get-go. [04:02] Nathan's approach to entrepreneurship and why he chooses to focus on one company. [07:29] Growth phases for the company and how long it took to get up to 100k MRR. [10:17] The pricing model at ConvertKit and how they charge. [10:57] Important numbers from the business and their choice to be transparent. [11:53] Smart targeting and the lessons that Nathan learned about zeroing in. [15:01] Nathan's social media strategy and becoming visible to new prospects. [15:57] ConvertKit's choice to make the shift to a freemium model recently. [19:56] Benefits of a great free and product-led growth. [21:10] The role of webinars and podcasts in the trajectory of ConvertKit. [24:50] How many podcast appearances Nathan makes at the moment. [25:53] Nathan's must-read book recommendation! [26:21] A great tool for business growth according to Nathan. [27:32] The founder and company that Nathan is currently following. Resources From The Interview: ConvertKit Nathan Barry Nathan Barry on Twitter Tim Ferriss App Design Handbook MailChimp Pat Flynn Why I Switched from AWeber to Infusionsoft to ConvertKit Gretchen Rubin ConvertKit Baremetrics HubSpot Chris Guillebeau Figma Vlad Magdalin Webflow Must read book: Anything You Want Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

LU 350: How Remote Staffing Company BELAY Makes Hiring Virtual Assistants a Breeze with CEO Tricia Sciortino
Today on Leveling Up we are joined by the CEO of BELAY, Tricia Sciortino! BELAY is a virtual staffing solutions company that provides clients with the assistance they need in order to grow. Tricia was recently promoted to the role of CEO after 9 years in the COO position at the company, having been the first employee of BELAY in 2010! We talk about working remotely and the benefits this has offered BELAY's clients and, indeed, BELAY themselves. Tricia talks about what an exciting journey it has been watching her company and the industry in general grow over the last decade. She shares about how BELAY offers a solution to the problem of finding great employees and partners and the ways in which BELAY goes above and beyond some of their competitors. Tune in get it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast![01:05] Tricia's work history leading up to and during her employment at Belay.[03:35] The difference between BELAY and other virtual assistant services. [06:29] The rigorous vetting system that BELAY employs with candidates.[07:09] How BELAY makes money and gets customers started on their service.[08:10] Assistant buy-out and full-time employment of a BELAY candidate.[08:48] Growth rates at BELAY and their standing in relation to similar companies. [10:01] The roster and range of services that are offered through BELAY.[10:20] Lead sources at BELAY; referrals, advertising partnerships and sponsorships. [11:30] Important lessons that Tricia has learned in the assistant space.[13:42] Tricia's own practices with her assistant and benefits of constant communication. [14:54] A favorite business book selection from Tricia![15:10] A great growth-tool recommendation from our guest. [15:31] Who Tricia is currently following and inspired by! Resources From The Interview: BELAY Tricia Sciortino on Instagram OptinMonster Bryan Miles UpWork The 4-hour Workweek eHarmony Inc 5000 Salesforce Zoom Sarah Blakely Spanx Gary V Ariana Huffington Thrive Michael Hyatt Daymond John Grant Cardone Must read book: The Founder's Mentality Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

LU 348: How Christina Stembel Bootstrapped An Online Flower Business to $32M Revenue
Today we have Christina Stembel, the founder and CEO of Farmgirl Flowers, joining us. After years of trying to raise capital, Christina realized that the only way she could retain the integrity of her business vision was to bootstrap the company – and it paid off in a big way. Being a female founder, she came up against the many implicit biases around women-owned businesses and failed to get the investments many other male-owned companies pulled off without showing any results. Today, Christina has the only female-owned large-scale e-commerce B2C flower company and made a remarkable $32 million in revenue last year. She talks about her business philosophy of high-quality, being entirely self-taught, how she saves on marketing, establishing a healthy company culture, leadership, and her secrets to building a superstar team. TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast![00:35] The origins of Farmgirl Flowers as a business, not a passion project.[01:33] Using the In-N-Out Burger business model and applying it to the flower industry.[02:12] The philosophy of doing something simple with excellence while reducing waste.[02:39] Almost running out of money a year and a half in and deciding to bootstrap.[02:50] Nine years later, 165 employees, and finishing 2019 with over $32 million in revenue. [03:15] The investment offers they have had being situated in Silicon Valley.[03:20] Actively trying to raise capital for three years and why she turned down three offers. [03:59] Not compromising but building the healthy, sustainable company she envisioned. [04:31] The implicit biases she encountered as a female owner trying to raise capital. [05:03] Being the only female-owned large-scale e-commerce B2C flower company.[05:46] Not fitting the model for most VCs with a perishable product and small margins.[06:38] Higher quality at higher price points and other ways Farmgirl Flowers makes money.[08:05] The benefit of not having to spend what competitors do on marketing.[09:49] Christina’s self-taught knowledge about flowers, logistics, and distribution.[10:05] Working at Stanford University as the head of catering and how that prepared her. [11:09] Taking five and a half years to afford and get national shipping off the ground.[12:36] Their goal of opening two distribution centers and another one in 2021.[13:31] How Christina has learned to be a better leader and the mistakes she initially made.[14:24] Spending at least 20% of her time on her team and building the right culture.[15:08] The irony of being told that she is “unfundable” because she doesn’t have a team. [16:12] Building a superstar team by hiring people that no one else would believe in. [17:12] Learning about vulnerability as a leader from Brené Brown. [18:13] The importance of being thoughtful and strategic about business growth. Resources From The Interview: Christina Stembel on LinkedIn Farmgirl Flowers In-N-Out Burger Kevin O’Leary on Women-Led Businesses Brené Brown Katrina Lake on LinkedIn Stitch Fix Must-read book: Anything by Brené Brown! Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

A Look Inside One of the World's Fastest Growing SaaS Companies
Hey everyone! Today, I share the mic with Ismael Wrixen, group CEO of FE International, the market leader in the sale of SaaS, e-commerce, and content businesses. Ismael is a returning onto the show to fill us in on recent developments at FE. Tune in to hear Ismael talk figure jumps in revenue and deals, why the firm prefers using a cash on success pricing strategy over retainers and the quantity ratios and strategy differences between FE’s handing of deals in E-commerce, SaaS, and content spaces respectively. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How Close Became a Successful Product-Market Fit from the Start
Hey everyone! This week, I share the mike with Steli Efti, Founder and CEO of Close, an inside sales CRM. Tune in to hear to learn the kind of feedback you should be looking for, how to ensure the best product-market fit and how Close relies on content marketing and podcasting to help them grow and be successful. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How to Successfully See Returns on Your SEO Investments
Hey everyone! Today, I share the mic with Liam Martin, founder of three companies: Time Doctor, Staff and Running Remote. Tune in to hear how long you should expect to wait before seeing success from your SEO efforts, how to build a remote team at scale and how Liam is able to balance running his three companies. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Warren Buffet Likes Companies That Have This One Trait
What is it about companies that not only survive, but grow to be super powers? Tune in to hear Eric Siu dive into what Warren Buffet looks for before investing in a company and how you can apply it to your business. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

What You Need On Your Resume to Get a 6-Figure Marketing Job
Are you trying to land a 6-figure marketing job? Tune in to hear Eric Siu reveal what he (and other CEOs) like to see when scanning a resume. Apply these tips to your job application process and you will not be disappointed. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Why It's Important to Incorporate Love in Everything You Do
Hey everyone! Today, I share the mic with Kamal Ravikant, a VC, author, mountain climber, and has served in the army! We are lucky enough to have him on the show to share some of his wisdom about the startup game and beyond. Tune in to hear Kamal’s fascinating life story, why he decided early on in his career that he preferred starting companies rather than joining someone else's vision and how his desire for a better kind of investor led him to the role of VC. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How Jason VandeBoom Scaled His Small Team to Become a $70M+ Company
Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years! Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How Intercom Solved the Problem of Communicating with Customers
Hey everyone! Today, I share the mic with Des Traynor, Co-Founder and Chief Strategy Officer at Intercom. Intercom solves a problem that many companies grapple with – how to communicate with and support their customers who need quick feedback while they are busy using an application. Tune in to hear Des explain what makes Intercom different from their competitors’ products, what they learned from their biggest marketing blunders and why they emphasize the importance of live events (as well as two reasons they don't expect an immediate ROI from them). Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

The Highest Paying Digital Marketing Skills in 2020
Are you working towards making six figures as a marketer? Tune in to hear Eric Siu explain what digital marketing skills you should master if you're looking to land a high-paying marketing job. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How To Do Content Marketing The Right Way in 2020
Is your content marketing strategy not working? Are you spinning your wheels making sales content that nobody is seeing? Digital marketing is changing so fast in 2020 it's hard to keep up. Tune in to hear Eric Siu share his powerful content marketing tips that enable his small team to produce tons of content - across multiple platforms. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How To Get A High Salary Marketing Job in 2020 (Guaranteed)
Can you earn six figures in marketing? Absolutely! There's a different mindset required to land a high paying job in marketing. Tune in to hear Eric Siu share his favorite tips on starting a marketing career, plus how to become indispensable. You'll have to put in a lot of work and gain some experience, but if you get to this level, finding a position that pays you top dollar should be no problem. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How to Plan Strategic Growth For Your Company
Hey everyone! Today, I share the mic with Jay Baer, someone who has been in digital marketing since it was invented. Having been there since the start, his insights and expertise that come with 26 years of experience are unrivaled. He has not only started five multi-million-dollar companies from scratch, but is also the host of four podcasts and the author of several best-selling books. Tune in to hear his company’s strategic approach to company growth, why being scared is a sign you are doing things right and the importance of clear goals. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How to Market a Unique Product When There's No Current Product-Market Fit
Hey everyone! In today’s episode, I share the mic with Hubert Palan, the Founder and CEO of productboard, a product management system that helps you understand what users need, prioritize what to build and rally everyone around your roadmap. Tune in to hear how productboard winning the TechCrunch Startup Battlefield competition helped the company skyrocket, Hubert’s advice for those who want to create spectacular products and how he was able to familiarize people with a completely new concept. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How Writing a Book Can Accelerate You Past Your Competition
Hey everyone! In today’s episode, I share the mic with book marketing genius and author Dave Chesson, Founder of Kindlepreneur and Publisher Rocket. Tune in to hear some of the pitfalls Dave sees with new authors, strategies you can take you to the next level and the kind of credibility that writing a book can give you to skyrocket your professional career. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How To Double Your Sales With These Unconventional Tactics
Are you using generic cold email outreach scripts and tired of not getting results? Tune in to hear Eric Siu share some of his favorite sales strategies that will help you close more deals and get your dream customers. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How To Grow A Podcast to 1 Million Monthly Downloads
If you have a podcast, or are thinking of starting one, and want to grow to 1 million monthly downloads, this episode is for you. Tune in to hear Eric Siu share his strategies on growing a podcast audience. These tips will help you sidestep a lot of the mistakes Eric made when starting his podcast and help you achieve record results. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How We Make $1M A Year From Our Podcast
Can you make money with podcasts? You bet! Podcasts are a great source of revenue for creators and a great platform to advertise for brands. Tune in to hear Eric Siu share his strategies for how Marketing School and Leveling Up podcasts are able to generate over $1M in revenue. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

What Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years
Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance. Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading. Tune in for for an interesting and exciting conversation! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Why the Hub-and-Spoke Model Is the Most Effective Way to Drive Traffic to Your Website
Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency. Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How to Build and Scale Lasting Relationships with Your Customers
Hey everyone! Today, I share the mic with Oli Bridge, the Head of Marketing at Bonjoro, a SaaS company that offers personalized one-on-one video messaging to allow businesses to easily connect with their customers. Tune in to hear Oli share how to effectively link your CRMs and ESPs, how Bonjoro can help you stand out from your competition and his advice on building and scaling relationships. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How to Get Started in Podcasting in 2020 (The Right Way!)
Is it too late to start a podcast in 2020? No way! There's never been a better time to create your own podcast. There is still plenty of opportunity to make a podcast and grow an audience. Tune in to hear Eric Siu share his top strategies to get your podcast started and set up for success. You'll also learn how to promote a podcast and how to scale your production efforts. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How I Bought My Company for $2 and Generated Over 8 Figures in Revenue
Around 10 years ago, Eric took over a failing agency after buying it for $2. A year past, the agency was down to one employee and the business was continuing to fail. Fast forward to today, that same agency is now making eight figures in annual revenue and thriving! Tune in to hear how Eric was able to take over a failing company with no experience and turn it into something great. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How Supermetrics Transformed From a One Man Show into a Multi-Million Dollar Company
Hey everyone! Today, I share the mic with Mikael Thuneberg, CEO of Supermetrics, the number one reporting automation tool for PPC, SEO, social, and web analytics. Tune in to hear about the rapid growth of the company, how the business has stayed relevant and innovative in such a competitive market plus how Mikael found the right product market fit. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How FreshBooks Grew Their User Base to 20 Million Users
Hey everyone! Today, I share the mic with Mike McDerment, the CEO and Founder of FreshBooks, an accounting solution that offers simple and innovative ways to handle your financial books. Tune in to hear Mike share how FreshBooks built their user base to 20 million users, the pricing model and growth rates that they use, and the particular moment that Mike felt his company might die! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How Venture Harbour Uses Content Marketing and SEO as Their Two Main Customer Acquisition Strategies
Hey everyone! Today, I share the mic with Marcus Taylor, the Founder and CEO of Venture Harbour, a modern-day holding company that helps build high-growth online businesses. Tune in to hear how Marcus started coding when he was 10-years-old and owned his first business by the age of 16, how Venture Harbour uses content marketing and SEO as their two main customer acquisition strategies and why the company juggles multiple side projects in order to scale. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

7 Fresh SEO Hacks That You Need To Try
Are you looking for quick wins with your SEO strategies? SEO in 2020 is changing fast, the same search ranking tricks that used to work last year are old news. Tune in to hear Eric Siu share his favorite marketing hacks to boost your SEO like crazy. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How To Do SEO The Right Way in 2020
Are you missing out on traffic to your website because SEO is changing too fast? Don't worry! You can still take advantage of the latest SEO trends for 2020 with some simple tweaks. Tune in to hear Eric Siu share his favorite SEO strategies for 2020, how to bullet proof your website for SEO and the changes in ranking for the top results in Google. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Is TikTok Relevant for Business?
TikTok is all the rage in 2020, but is it actually relevant for growing your business? Tune in to hear Eric Siu take a deep dive into why he believes TikTok will be a major player in the advertising market for years to come. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

How to Mix Creativity With Critical Thought
We are very excited to have Chase Jarvis joining us today, the founder and CEO of CreativeLive. The company’s goal is to take a fresh approach to education and help leaders, visionaries, and professionals to access the wealth of information and skills required to flourish in an ever-changing environment. Tune in to hear how their aiming to translate complex philosophical ideas into soft skills that are accessible for people’s personal and professional lives, to learn the tons of misconceptions around creativity and why it should not be viewed as oppositional to rationality and critical thought plus to hear more about his first “word book” Creative Calling. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How to Live a Longer and Optimized Life According to Dr. Darshan Shah
Hey everyone! Today I share the mic with Dr. Darshan Shah, Founder and CEO of Next Health, a company aiming to help clients with optimization and longevity in their lives using the latest tools and technology. Tune in to hear Dr. Shah explain what ‘brain fog’ is plus how to recognize it, how he’s planning on turning the medical model on its head and share advice on how young medical professionals can scale their businesses. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

How SEO Expert Matthew Woodward Almost Tripled His Click-Through Rate
Hey everyone! Today, I share the mic with Matthew Woodward, SEO expert and owner of a successful SEO blog. Tune in to hear Matthew analyze Google’s algorithm, how his blog gets 60,000 visits a month and how he was able to more than double his click-through rate using his Google search ranking strategy. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter