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Leveling Up with Eric Siu

Leveling Up with Eric Siu

1,171 episodes — Page 21 of 24

GE Ep 4 [2013]: How Todd Garland, Founder of BuySellAds, Started an $18 Million Dollar Company While Working a 9-5 Job

Have you wanted to take the plunge into entrepreneurship but aren’t quite ready to give up your day job yet? Well, that’s exactly what Todd Garland, CEO of BuySellAds did as he worked at HubSpot from 9-5 and orchestrated a multimillion dollar business during off hours. I should also mention that everything was bootstrapped and profitable in the first year! Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 12, 201725 min

GE Ep 164 [2016]: Irv Shapiro on Why Using Phone Numbers as Part of Your Ad Campaigns Can Double Conversions & Reduce Ad Spend by 10-30%

Hey everybody, today we have Irv Shapiro, CEO of DialogTech which helps companies drive sales through calls. In today’s interview we’ll be talking about how DialogTech raised over $60 million in funding and has well over 5,000 customers, why the leads with the highest conversion rates are from phone calls, and how they acquired their first 100 customers and built highly qualified links at the same time by using PR services. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 10, 201726 min

GE Ep 163 [2016]: How Codesmith Acquired Its First 20 Students for $120 Who Went on to Earn an Average Salary of $114K

Hi everybody, today we have Will Sentance, CEO and Cofounder of Codesmith, a software engineering immersive program that prepares graduates for roles as software engineers at top companies. In today’s interview we’ll be discussing what makes Codesmith different from other bootcamps, how they leverage a lot of customer/student acquisition from Meetup. com, and why the average salary of their graduates is a $114,000. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 9, 201721 min

GE Ep 162 [2016]: Tim Matthews on How Incapsula Protects over 5,000,000 Websites and Still Manages to Double Business YoY

Hey everyone, today our guest is Tim Matthews, the Head of Marketing at Incapsula, which is a cloud-based application delivery platform that accelerates and secures websites of any kind. He is also the author of The Professional Marketer and The SaaS Marketing Handbook. Today we’ll be talking about how Incapsula doubles their business every year, why their number one customer acquisition method is SEO and quality content, how changing two words resulted in a 280% increase in conversions, and how to get good conversion rates from influencer reviews about your product. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 8, 201723 min

GE Ep 3 [2013]: Former Facebook and Twitter Growth Expert Shares His Thoughts On User Acquisition.mp3

Today’s interview is with Andy Johns, who was on the user growth team for Facebook, Twitter and Quora. He was recently an Entrepreneur in residence at Greylock Ventures and just joined Wealthfront‘s user growth team. There aren’t many people that are privileged enough to have worked on the growth team for massive businesses like Facebook so we’re very fortunate to have Andy join us. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 7, 201755 min

GE Ep 1 [2013]: Pat Flynn Shares The Processes That Helped Him Get To $116,757.39 In Monthly Revenues

Today’s interview features Pat Flynn of Smart Passive Income. Pat got into entrepreneurship after being let go from his job and hasn’t looked back since. He’s very transparent about everything he does and has a knack for helping others achieve success. In this interview, you’ll learn some strategies and tactics he uses to stay productive. Click here for transcript and key takeaways. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 5, 201742 min

GE Ep 161 [2016]: How Content Marketing as a Growth Channel Propelled BuildFire into a 7-Figure ARR SaaS Company

Hi everyone, today we have Ian Blair who is the CEO of BuildFire, which provides the easiest way to build mobile apps in under five minutes. It’s a no-coding-required app-building platform where people can quickly build their own mobile apps and it works in any industry because every brand can benefit from an app. Today we're chatting about how BuildFire grew to a seven-figure ARR by using content marketing rather than paid advertising, the main factors that got them there in the very competitive SaaS industry, the reason keyword research is essential, and why you must have a methodology for creating and tracking your content's progress and success. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 3, 201719 min

GE Ep 159 [2016]: Austin Neudecker On How Rev Got 50,000 Customers (& Doubling Every Year!) by Having the Fastest Turnaround Time & Highest Quality

Hey everybody, today’s guest is Austin Neudecker, head of Growth at Rev, which provides transcription services for audio and video formats, translation services, and caption and subtitle services. On today’s show we discuss how Austin went from startups to venture capital to the head of Growth at Rev, why they get 10-20% conversions even without a “beautiful” website, what their primary channel for new customer acquisition is, and the importance of learning to fail quickly. Click here for show notes and transcript Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 1, 201719 min

GE Ep 158 [2016]: How Ghostery Skyrocketed from 700K to 50M Browser Extension Installs without Spending a Penny to Acquire Users

Hey everyone, today our guest is Scott Meyer, CEO of Ghostery, which alerts users about web bugs, ad networks, and web trackers allowing people to manage their privacy and data. Scott was previously the CEO of About.com and GM of The New York Times on the web before starting Ghostery. Today we’ll be talking about how Scott went from politics to business to a successful media career before founding Ghostery, how he's helped make the web suck less for 400 enterprise customers, how they sold $1M in contracts in less than 2 years, and the trick to opting out of those targeted ads that follow you around the web. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 26, 201720 min

GE Ep 157 [2016]: How Tradecraft Produces World Class Tech Talent For Growing Companies In Just 12 Weeks

Hello everybody, today our guest is Misha Chellam, the founder of Tradecraft, which is a full-time, in-person, immersive training program—sales, marketing, growth marketing and design—for people who want to break into the startup community. Today we're talking about how what Misha learned from launching a rock band, a commercial real estate company, and a medtech startup, how they acquired their first 100 members through word of mouth, and why grads from 2 years ago are still getting value from the Tradecraft relationship. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 25, 201721 min

GE Ep 156 [2016]: Best Selling Author Ryan Holiday Reveals How He Sold 200,000+ Copies & Works with Clients Like Tony Robbins & Tim Ferriss

Hey everyone, today our guest is Ryan Holiday, the former Director of Marketing at American Apparel and current Founder and Partner at Brass Check Marketing where he focuses on creative consulting, advising, and marketing. Ryan is the author of several books including “Ego Is the Enemy,” “The Obstacle Is the Way,” “Trust Me, I’m Lying,” and “Growth Hacker Marketing.” In today’s interview, we’ll be talking about the scary risk Ryan took to drop out of school at 19 and work as a media strategist as well as a research assistant for author Robert Greene, how his role as Director of Marketing at American Apparel led to writing his first book, why his books have sold over 200,000 copies in 20 languages, and how Ryan got to work with high-profile clients like Tim Ferriss, Tony Robbins, and Tucker Max. Ryan’s newest book “Ego Is the Enemy” came out June 14 and you can purchase it right here! Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 24, 201726 min

GE Ep 155 [2016]: How Due CEO John Rampton Turned His Frustration in Slow-Paying Clients into His Own Successful Business

Hey everyone, today's interview is with my friend John Rampton, CEO of Due which is an easy way to send money and mobile payments, and makes collecting money easy. He was recently named #2 on the Top 50 Online influencers list by Entrepreneur Magazine and guest blogs on Entrepreneur, Forbes, TechCrunch, Mashable and Huffington Post. Today we're talking about how John reaches millions of people through blogging, how his frustration in slow-paying clients led to building his own successful solution, his genius method for acquiring his first 15,000 clients, and why size doesn't matter—when it comes to content, that is! Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 19, 201727 min

GE Ep 154 [2016]: From Zero to a Million Dollar Run Rate in 17 Months: How Russ Perry Scaled Design Pickle By Going Niche

Hey everyone, today our guest is Russ Perry, founder of Design Pickle, a service that offers unlimited designs for a monthly fee. Today we're talking about how Russ grew Design Pickle from a one-man show to a six-figure business, how he scaled the company by going niche, the genius guest blogging strategy that got them their first 1,200 customers, and how a popsicle cart, a human pickle, and free pickles turned Design Pickle into a household name. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 18, 201720 min

GE Ep 153 [2016]: How Nathan Latka Drove $4.5M+ in Sales Via Webinars with His ‘10x Partner Rule’

Hey everybody, today I have Nathan Latka on the show. He is the former Founder and CEO of Heyo, which helps create fan pages, Facebook contests, and mobile-optimized landing pages, and is the host of a top podcast called, appropriately enough, The Top. In today’s show we talk about how Nathan was able to build a successful business at such a young age, how he started out by cold calling people to sell Facebook fan pages at $700 a page, the reasons webinars don’t work for most people (but why they work for him), and how he grew Heyo to $5 million in revenue before selling it to a top competitor. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 17, 201730 min

GE Ep 151 [2016]: How Data-Driven Marketing Can Provide Real-Time Insights 130x Faster

Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing’s impact on sales with the leading attribution and forecasting solution for B2B marketers. Today we’ll be talking about how a data driven guy like Nadim saw the need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable; and how businesses can save a ton of time by knowing precisely which efforts are bringing in revenue and therefore where they should focus their energy and resources. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 11, 201728 min

GE Ep 149 [2016]: How HighSpark Co-founder Eugene Cheng Got 1M Views On Just One SlideShare Presentation

Hi everyone! Today we have Eugene Cheng, co-founder and creative lead of HighSpark which used to be SlideComet, a strategic presentation consultancy serving Fortune 500 companies like Panasonic, Dentsu and Nike. Eugene relishes in building compelling visual content for his agencies and channels, and he is a self confessed presentation obsessive. He is also a keynote author in the top 1% on SlideShare. Today we'll be talking about how Eugene wound up getting over 100,000 views and 20 leads on his first SlideShare presentation and turned that into the company that he runs today, the reason he's got 3 million total views on his SlideShare channels (and 3 reasons why everyone's not this successful), and how to create a great presentation without being a design expert. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 5, 201723 min

GE Ep 148 [2016]: Edwin Choi Reveals Mobovida's $10M/Year Customer Acquisition Recipe

Hi everyone, on today's show we have my friend Edwin Choi, VP of Marketing at Mobovida, a progressive vertically integrated online retailer of mobile accessories. In today’s episode we’ll be talking about how Edwin and his team make use of the data they've been gathering to develop products that really speak to their core audience, like their top selling product, the “Mobovida Wallet Case.” We also chat about Mobovida's 62% YoY growth rate, their two favorite marketing channels, and how their annual revenue manages to hit $10M in such a competitive space. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Nov 4, 201724 min

GE Ep 146 [2016]: How Truebill Launched on Product Hunt (1k+ Upvotes) And Netted 2,500 New Users

Hello everybody, today we have Yahya Mokhtarzada, co-founder of Truebill, a software service that helps us find, track, and cancel our paid subscriptions. In today’s interview, we’ll be talking about how Truebill got 10,000 signups without paying customer acquisition costs, why subscription commerce is replacing traditional commerce, and how Yahya saw a pain point in managing the-ever increasing amount of subscription services that people have and developed a product to fix that pain point. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 29, 201724 min

GE Ep 145 [2016]: Drift CEO David Cancel (Formerly @ Compete, HubSpot) Explains Why Free Products Are The Best Acquisition Method

Hi everyone, today's interview is with David Cancel, the CEO of Drift, which is a tool that provides the easiest way to grow your customers with live chat right on your site. David is a 5x founder and has helped grow such companies as Performable, Ghostery, Lookery, and Compete. He is also the co-host of the Seeking Wisdom podcast. In today's interview, we'll be talking about how David has been able to start five companies, including Drift, how his obsession helps businesses communicate better with their customers, and why the default that he takes is that he's wrong about everything. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 28, 201737 min

GE Ep 143 [2016]: David Nevogt Shares the Strategies He Used to Grow Hubstaff’s Revenue to $72,000 Per Month

Hello everyone, today's guest is Dave Nevogt, co-founder of Hubstaff, a timekeeping SaaS that tracks time, progress, and projects for freelancers and virtual staff. Today we'll be talking about how Dave got his start with an e-commerce golf business, how his personal needs and pain points translated into the creation of Hubstaff, and how hard it is keeping track of a virtual team and what everyone is working on. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 22, 201731 min

GE Ep 142 [2016]: The Secret Behind The Rideshare Guy’s Content Strategy That Gets Him 500K Page Views Per Month

Hello everyone, today we have Harry Campbell, creator of The Rideshare Guy blog, an authoritative resource drawn from his own experience to help other drivers. In today’s interview we’ll be talking about how Harry helps rideshare drivers with everything from getting started, to insurance and taxes, to maximizing profits, as well as how he earns $10,000 per month on driver referrals alone and the secret behind his content strategy that brings in $20,000 a month. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 15, 201728 min

GE Ep 141 [2016]: How Bobby Edwards Sold $20M in Squatty Potties In Just One Year (And Changed How We All Poop)

Hi everyone, today we have Bobby Edwards, CEO of Squatty Potty, the toilet stool that helps you poop better. In today’s interview we’ll be talking about how they sold about $1M in Squatty Potties in the first year (and have grown about 200% a year), how a pooping unicorn video that got 30M shares in 5 days took the company to the next level, and how they converted people into Squatty Potty believers—and customers—on organic web traffic alone. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 14, 201739 min

GE Ep 140 [2016]: How Lloyed Lobo Got—and Kept—10,000 Users in Speakeasy’s Pre-Launch

Hi everyone, today we have Lloyed Lobo, head of growth at Speakeasy, a tool that provides superior conference calling, screen sharing, and collaboration to close more business, faster, as well as the co-founder of Traction Conference. In today's interview we'll be talking about how Lloyed Lobo got—and kept—10,000 users in Speakeasy’s beta launch, why the conference calling business is inherently viral, and how startups in particular need to focus on one channel first rather than going after 6 or 7 at once. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 13, 201736 min

GE Ep 139 [2016]: How Content Marketing Institute Founder Joe Pulizzi Got 165,000 E-mail Subscribers with 10x Content

Hey everyone! Today’s interview is with Joe Pulizzi, founder of Content Marketing Institute whose mission is to advance the practice of content marketing through online education, print, and in-person events. Joe is one of the leaders behind the entire content marketing movement and the author of Content Inc. In today’s interview, we talk about why web traffic is a meaningless metric, the biggest mistake that startups make when it comes to content marketing, and how to deliver value to your audience that has nothing to do with your product or service. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 8, 201731 min

GE Ep 138 [2016]: SendGrid CEO Sameer Dholakia Shares How Content Marketing Got Them 60,000 Customers

Hey everyone! Today’s interview is with Sameer Dholakia, CEO of SendGrid, a marketing and transactional email service that helps companies do a better job of delivering their e-mails. Today we’ll be talking about tech debt and why it’s a good thing, the power of e-mail marketing (they send out 22 billion e-mails on behalf of their customers every month), and their 30-90 day sales cycle. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 7, 201730 min

GE Ep 137 [2016]: MongoDB CMO Meagen Eisenberg On Building Specific Nurture Programs Based on Buyer Persona

Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three. Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 6, 201726 min

GE Ep 136 [2016]: Patrick Campbell Shares How Price Intelligently Can Increase Overall Revenues and Growth by 30-40%

Hi everyone! Today's interview is with Patrick Campbell, co-founder and CEO of Price Intelligently, which provides SaaS pricing strategy expertise through a unique combination of data and industry experience, and ProfitWell, a tool that provides SaaS metrics for Strip. Today we'll be talking about why you shouldn’t be A/B testing your pricing strategy, how they get a 3-5% visit-to-lead range from their blog content, and building a simple process for a great pricing strategy (including a key point that 99% of companies don’t do). Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Oct 1, 201744 min

GE Ep 134 [2016]: How Former Amazon Employee Jörg Kundrath Made $4M Last Year Selling Only on Amazon

Hey everyone! Today's interview is with Jörg Kundrath, co-founder of KAVAJ, an internationally-top-selling leather case manufacturer that has sold over 500,000 cases—only on Amazon. In this interview, we talk about how to compete in such a crowded space, getting those first 500 customers, and what this former employee does to rank well on Amazon. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 29, 201733 min

GE Ep 133 [2016]: How Smart Marketer Generated $41K in E-commerce Sales From Just $775 in Pinterest Ad Spend

Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing. Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 24, 201740 min

GE Ep 132 [2016]: The Strategy That Skyrocketed Hotjar to $1 Million ARR in 6 Months

Hi everyone! Today's interview is with David Darmanin, CEO of Hotjar, a powerful tool that allows you to see how visitors are really using your website, collect user feedback, and turn more visitors into customers. Today we're talking about this great all-in-one analytics tool and how they've grown rapidly via both paid and unpaid advertising, how they've increased retention over time by building new features, and why finding the right people for your team early on is so important. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 23, 201731 min

GE Ep 129 [2015]: How GovDelivery Acquired More Than 100 Million Users And Is Growing 20-40% YoY

Hey everyone, today’s interview is with Scott Burns, CEO of GovDelivery, a digital communications platform exclusively for governments, serving over 1,000 public sector organizations around the world. Today we’re talking about the need for government agencies to connect with the public and how GovDelivery manages to do that, the difference between marketing to public companies versus government agencies, and their unique approach to user acquisition. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 16, 201732 min

GE Ep 128 [2015]: How 10X Content Marketing Got SnackNation 10x in ARR in 1 Year

Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader. Click here for show notes--as well as to get a sample SnackNation box and a FREE 100-page guide to creating an awesome office! Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 15, 201743 min

GE Ep 127 [2015]: Automation Master Brad Martineau on How to Set Up Successful Sales & Automation Funnels

Hi everyone, today's interview is with Brad Martineau, Cofounder of SixthDivision, a company that helps businesses plan out and thrive on marketing automation via Infusionsoft. Today we're talking about the dire importance in planning before implementing any automation, and how SixthDivision has grown helping companies do just that. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 10, 201736 min

GE Ep 126 [2015]: How Rob Walling Increased Drip’s Trial-to-paid Conversions By 50%!

Today’s interview is with Rob Walling, founder of Drip, an extremely user-friendly email marketing automation tool that allows you to craft every interaction with your leads, Troux users, and customers. I personally just became a customer about a week ago and I’ve been very happy with both the team and the product itself. In this interview, Rob and I talk about how the idea for Drip manifested as a result of the problems he was having with the email marketing tool he was using at the time, why a simple change in the software features was the key to finally growing the business, and how acquiring just one marketing skill at a time is the path to success. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 9, 201727 min

GE Ep 125 [2015]: How Mutual Mobile Generates $40M A Year With Only 15 Customers

Hey everyone, today's conversation is with Tarun Nimmagadda, co-founder and CEO of Mutual Mobile, which is an emerging tech company that builds breakthrough products for a more connected world. Today we'll talk about their unique approach to business and building products that allows them to maximize their profits while working for a minimal amount of clients at any given time. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 8, 201740 min

GE Ep 124 [2015]: Pipedrive's Unique Marketing Approach That Earned Them Customers in 100+ Countries

Hey everyone, today's conversation is with Timo Rein, co-founder of Pipedrive, a software that helps sales people close more business by using a well-designed pipeline interface. They've got over 10,000 customers in over 100 countries, and have raised over $13.4 million. I'm a huge fan of the work they do, but today we'll focus on their approach to growth and how well it's served them. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 3, 201739 min

GE Ep 123 [2015]: LeadPages CEO Clay Collins Talks About How To Ramp Up Your Conversion Rates (Up To 75%!)

Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of LeadPages, the world’s easiest landing page generator. LeadPages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text messages, so you can build your email list through a variety of methods. I’m a big fan of LeadPages and have been using it for a couple of years because it’s just a great tool. In this interview, Clay and I talk about why it's critical to use landing pages wherever you're creating content, lead generation at "branding" events, and how content upgrades can increase conversion rates enormously. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 2, 201746 min

GE Ep 122 [2015]: A Simple Pre-launch Strategy That Got Creative Market 70,000 Users In 9 Months

Today's interview is with Aaron Epstein, one of the co-founders of Creative Market, which is a platform for hand-crafted, mouse-made design content from independent creatives around the world. In our discussion, we dive deep into the strategy Aaron and his co-founders used to get 70,000 user signups in their nine month pre-launch period. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Sep 1, 201738 min

GE Ep 121 [2015]: How Digital Marketer Created An Effective Facebook Ads + Content Marketing Combo After Spending Over $15M On Testing

Hey guys, today's interview is with Ryan Deiss, CEO of Digital Marketer. Over the last 36 months, Ryan and his team have invested over $15 million into marketing tests, sent over one billion emails, and run approximately 3,000 split and multi-variant tests. Ryan and his team are heavy-hitters in the digital marketing space, and you've got to make sure you check out their blog... what they do is amazing stuff. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 27, 201744 min

GE Ep 120 [2015]: How Simple Used Technology To Innovate In The Banking Industry (Eventually Selling For $117M!)

Hey everyone, today's interview is with Josh Reich, the CEO of Simple, a new bank that provides automated banking, budgeting, and savings for their customers. Simple is growing faster than any other bank, has eliminated all the fees typically associated with traditional banking, and sold to BBVA for $117 million. I'm a customer of Simple, and absolutely love they way they do things. Throughout the interview, Josh and I talk about what it was like for him to disrupt such a highly regulated industry, how they achieved their massive growth, and the basics of how they do business. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 26, 201729 min

GE Ep 119 [2015]: The 4 Biggest Traction-Getting Lessons DuckDuckGo’s CEO Learned From Growing to 300M Searches Per Month

Hi everyone, today we've got Gabriel Weinberg back on the show as Growth Everywhere's first ever repeat guest. To refresh your memory, Gabriel's a co-author of the book Traction (which has a great new updated version releasing tomorrow, October 6th), and is the CEO of the search engine DuckDuckGo. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 25, 201736 min

GE Ep 118 [2015]: How to Effectively Reduce Your Facebook Lead Acquisition Costs By 50% or More

Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to. During the interview, we go in-depth on real, actual tactics that Keith teaches and uses with his clients to help prevent their accounts from getting banned, to lower their cost per click, and to optimize their Facebook budget for better bottom-line results. He gives a lot of information to chew on, especially for those of us in the tech world who tend to run our Facebook ads to a landing page and call it a day. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 20, 201746 min

GE Ep 117 [2015]: Navid Moazzez Gives His Blueprint For Building Summits That Generate Up To $300K In Revenue

Hi everyone, today we're talking with Navid Moazzez, an online entrepreneur who helps other entrepreneurs create, promote, and profit from virtual summits. I recently did a summit myself, and I had not idea there was so much work surrounding them, but Navid's got it all down. He shares his process for setting up a summit, the best tools to use, and how to maximize the value of your summit after it's over to keep generating new email subscribers and profits. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 19, 201746 min

GE Ep 114 [2015]: The SEO Framework That Helped Propel Pinterest To Over An Estimated 72M Users (And Over 50B Pages of Content!)

Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins. Besides his work at Pinterest, Casey was also the first marketer hired by GrubHub, which he grew from three to 600+ cities, making it the dominant national player in online food delivery. Throughout the interview, Casey shares some of the best SEO tips and strategies we've heard to support drastic growth, so this interview is definitely worth a listen. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 12, 201750 min

GE Ep 112 [2015]: How Neville Medhora Grew AppSumo’s Customer Base to 750k With Email

Hey everyone, today we're talking to Neville Medhora, who's an entrepreneur and copywriter who's helped businesses like AppSumo exponentially. He's also established Kopywriting Kourse, a place where anyone can go to learn copywriting that actually gets results. Listen in to learn how he helped AppSumo's Noah Kagan (who used to hate sending out emails) use email marketing to grow AppSumo from zero to 750,000 customers in under 18 months. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 6, 201741 min

GE Ep 111 [2015]: How CB Insights Uses Content Marketing To Get 1,000+ Signups Per Month

Hey everyone, today's interview is with CEO and Co-Founder of CB Insights, Anand Sanwal. CB Insights helps you track the world's most promising private companies, their investors, and their acquirers to help you innovate faster and invest smarter. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 5, 201736 min

GE Ep 108 [2015]: How Y Combinator Helped Olark Move From a Side Project into a Startup With 10K Customers

Hi everyone, today we're talking to Ben Congleton, co-founder of Olark, a tool that lets over 10,000 companies chat with their website visitors online. The tool lowers the first-touch communication barrier and helps with sales, prospecting, and funnel optimization. Today Ben's got some interesting insights on setting up a strong remote work culture and what it was like to start off with just four people in a small town house. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jul 29, 201748 min

GE Ep 107 [2015]: The Simple Blueprint Gideon Shalwick Used To Grow A YouTube Channel to 36M Views & 360K Subscribers

Hi everyone, today's interview is with Gideon Shalwick, founder of Veeroll, a company that simplifies creating and targeting true view video ads on YouTube. Their software helps you not only create videos, but figure out how to get traffic to your site that's relevant and that actually converts. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jul 28, 201736 min

GE Ep 106 [2015]: Ilya Semin Reveals A MUCH Easier Way To Find And Close More Deals

Hi everyone, today we're talking to Ilya Semin, Founder & CEO of Datanyze, a sales intelligence platform that helps over 200 high-powered sales teams work smarter. Ilya's got interesting stories to share about his ramp up to success, finding his co-founder, and dealing with his first churn. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jul 23, 201741 min

GE Ep 105 [2015]: How Jason Treu Got His Book To Rank #1 On Amazon In Multiple Categories

Hi everyone, today we're talking to Jason Treu, author of best-selling book Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network. His book has sold more than 30,000 copies, and he's been ranked #1 in both Business and Self-Help Categories on Amazon. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jul 22, 201736 min