![GE Ep 26 [2014]: How Peter Keller Built A Crossfit E-Commerce Business That Continues To Grow Explosively Today](https://megaphone.imgix.net/podcasts/2ed25a7c-9391-11ed-8ecf-bf4b51797912/image/Leveling-Up---Podcast-ArtArtboard-3.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
GE Ep 26 [2014]: How Peter Keller Built A Crossfit E-Commerce Business That Continues To Grow Explosively Today
Grab some kettleballs and climbing ropes and kickoff your entrepreneurial work-out with founder . With an obsession for fitness and sports and a background in e-commerce as a VP at Living Direct, Peter launched...
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Show Notes
Grab some kettleballs and climbing ropes and kickoff your entrepreneurial work-out with FringeSport founder Peter Keller. With an obsession for fitness and sports and a background in e-commerce as a VP at Living Direct, Peter launched FringeSport from the cozy confines of his garage.
The company designs, manufactures and sells sports equipment catering to the CrossFit market. FringeSport raked in over $1 million in revenue in its second year, with a current projected earnings of $10 million for 2014. Peter also runs "The Mistake" podcast with Peter Shankman and blogs about getting sourcing physical products at ProductSimple.net.
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