JFDI with The Two Lauras - For Freelance Social Media Managers

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.We're sharing what these updates are, what they mean and how to navigate them with your clients.Read about the new paid options here. Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.In this episode, we’re chatting about:The way in which people have changed the way they read captions over timeWhat “copy” actually isWriting the best hooks so that people want to keep reading and how long your copy should beHow to format your copy in the best way possibleCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point.Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today.In this episode, we’re chatting about:Why we think you should be diversifying your offersThings we’ve sold to implement the offer triangle in our own businesses in the pastAll the different things we could think of that you could sell to create your own offer triangleOur very special calculator to help you work this all outCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Check out the Adobe Express video editor at adobe.com/express/create/video/social #AdobeExpressAmbassadors #Ad

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.In this episode, we’re chatting about:What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competitionWhy you might want to have a rethink if you think gaining followers from a giveaway is a good thingHow to structure your competition and content to ensure good brand awarenessWhat you need to be aware of when it comes to the legal side of giveawaysCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Learn about Adobe ExpressCheck out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, as a social media manager, feel confident that you are doing your level best to get your clients’ customers ready to purchase? We’re covering it all in today’s episode!In this episode, we’re chatting about:How social media and influencers have changed how we all buy thingsWhat you might do to ensure that your clients’ audiences are in a buying stateThe buying process and how to create content that covers every part of thisConsideration periods and the different reasons that people buyCheck out the full show notes at thetwolauras.com/ep104Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes like a robot and we can spot it a mile off! In this episode, we’re diving into the minefield that is the world of AI, covering all sorts of topics from use cases, ethics, legalities and even *that* Charlie and the Chocolate Factory event (if you missed the drama surrounding that, you’re in for a treat!). So, join us as we get our thoughts in order around the rapidly booming world of AI!In this episode, we’re chatting about:The rise of AI and whether we need to watch our backsWhere we have implemented AI into our business and it works really wellWhen you really ought to declare you’ve used AIGetting comfortable having the conversation with your clients about AICheck out the full show notes at thetwolauras.com/ep103Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’t take you hours - 15 to 30 minutes max!If you’re thinking “well there’s no way I could do it in that length of time”, then today’s episode is just the one you need to listen to. Your proposal should be converting clients with ease, because it’s given them absolutely everything they need to know to work with you. It’s definitely not an easy process doing it for the first time, so if you’re ready to create your first proposal and want it to be a winner, or your proposal just isn’t winning you as many clients as you would like - tune in to today’s episode!In this episode, we’re chatting about:How Laura D learnt to send a proposal every single timeWhy your discovery calls are the most important part of knowing what to put in your proposalsA checklist of what should and shouldn’t go in your proposalsTwo sneaky tricks you can use to help draft up your proposal so much quicker!Check out the full show notes at thetwolauras.com/ep102Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it!In today’s episode, we’re going to talk all about different types of comments we’ve received from different types of people, from trolls to angry customers. It can be really hard to know how to respond in various situations - or whether you should even respond at all! But never fear, you’re sure to finish this episode with an action plan of how you can move forward in dealing with negative comments with confidence.In this episode, we’re chatting about:The effect on your mindset when negative comments appearHow to avoid seeing negative comments when you don’t want toWhich comments you should respond to and which you should ignoreWhen to filter, block or delete the people in question Check out the full show notes at thetwolauras.com/ep101Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!). In this episode, we’re doing a Q&A of all the burning questions you sent in to us - from whether we argue, to getting things done and our absolute non-negotiables in business - you’re sure to enjoy this special behind the scenes episode and take away a thing or two you might be able to implement in your own business. Here’s to the next 100 episodes, and let’s all hope that Laura Davis can learn some sayings before we get there!!In this episode, we’re chatting about:Our JFDI attitude and getting things done day-to-dayThe top three mistakes you might be making in businessBullshit radars and why we don’t claim our toolkit can make you 6-figures (but it definitely can!)That time Laura Moore slammed her laptop shut during a Zoom call!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part of what we’re going to cover in today’s episode. It might be the long game, but it’s honestly the best way to find clients without feeling like you’re getting the metaphorical door slammed in your face.In this episode, we’re chatting about:Why we truly hate cold pitchesThe long game when it comes to finding clients and why you should play itStarting discussions with people in a natural wayWhy warm pitching is absolutely encouragedCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to getting your business up and running, which we’ll be going into more detail about in today’s episode. We’re also going to make sure you feel confident when people ask about your pricing, covering an exercise that we love to do on a regular basis. And finally, if you’re not a new social media manager - you’ll still get some a-ha moments from this episode, so keep listening!In this episode, we’re chatting about:Marketing or business back-end - which should come first?How to find your first-ever clients, and whether we think cold pitching is a good ideaIf you need to wait until you’re an expert in your platform before you start signing clientsFinding the ideal price to sell your services atCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us at TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads management might just be the answer you’re looking for, as it can often come with increased income, flexibility and time freedom. As we both manage ads and social media on a freelance basis, we think we’re really well placed to compare the two so that you can see if making the jump to ads management might be the perfect thing for you and your business!In this episode, we’re chatting about:Why we’re passionate that all social media managers should have the opportunity to become ads managersThe leaps in income you can achieve as an ads managerWhat skills are requiredHow your freedom and flexibility could massively improve by becoming an ads managerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at currently, it really winds us up! We know how to run Facebook Groups - we’ve got a free one and a paid one currently (also linked in the show notes!) and we’ve run a whole host of groups in the past, so we’re confident we know what we’re talking about when we say using the @everyone tag isn’t the way to go to build your group's engagement and foster a happy community. Dive into the episode to learn what we think you should be doing to create a thriving community that actually builds your network!In this episode, we’re chatting about:The main reasons we love Facebook Groups and don’t think they’re going anywhere!Why people use the @everyone tag when they really shouldn’tWhat you need to consider if you’re thinking of creating your own Facebook GroupHow to organically increase engagement and create a group with the right people in itCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless marketing trend that’s been popping up over the last few months. And we’re asking the ultimate questions - should you embrace it, or completely avoid it?In this episode, we’re chatting about:Who is running the faceless marketing accountsThe link between this trend and Master Resell RightsWhy you can’t compare the vanity metrics between their posts and yourWays you can monetise your account in a non-sleazy wayCheck out The Social Media Managers Toolkit here!Read the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the strategies we’ve implemented over the last few months, we’ve boosted our conversions by 27% - mind blowing! (And, that’s the metric that pays our bills!). So, if you’re ready to learn what we’ve started to focus on, and what we’ve left behind, jump into today’s episode.In this episode, we’re chatting about:What we’ve changed in the last 90 daysWhy we’ve finally ditched vanity metricsThe importance of discovering the type of content that you find easy to createWhat we’ve started doing instead of using hashtagsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any paid product in your offer suite.In this episode, we’re chatting about:What the point of a lead magnet actually isIf your lead magnet is serving you properly and directing people to t he next thing you want them to doHow frequently you need to promote your lead magnetWhether your sign-up page is putting people offWhat to call it instead of “freebie” or “lead magnet” to make people rush to give you their email for it!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in the air as she considered how to move forward, what needed to go, what could stay, and how she could keep as much income as possible while reducing her hours to allow her to go through treatment. Now she’s out the other side, she’s kindly come on our podcast to chat to us all about her experience and how she managed to make the necessary changes to keep her business running through this difficult time.Our guest, Allison is a Meta Ads Manager who heads up a small agile team of freelancers/subcontractors and they are all about helping health and wellness businesses thrive with results-driven marketing. This episode is sure to make you consider whether your business is serving you as it should be, and whether you need to shake up any of your service offerings, like Allison had to with her dreaded power hours! (Spoiler alert: she now loves them!).In this episode, we’re chatting about:The impact of a cancer diagnosis on your businessWhat to expect when opening up to your clients about your situationRe-evaluating your business after your diagnosisSupporting others who are going through a life-changing medical experienceCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small!Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast&utm_medium=shownotes&utm_campaign=lm-12waysAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick)We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Facebook community!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too!To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/free Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

The way people use social media has changed... dramatically! These are the biggest changes we've seen in years so in this episode we're uncovering how people will be using the social media platforms in 2024 and beyond and dive into how you can navigate these changes.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in this episode we're answering them for you!Whether you already manage ads, are thinking about managing ads, or have zero interest in ads at all, you'll still get some great tips from this episode.To learn how to become a confident Meta ads manager, check out The Social Media Managers Toolkit which includes our signature Meta ads programme, Ads Manager Academy. Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

In this episode, Laura Moore is sharing the realities of juggling business life with being a 24/7 carer for her disabled son, William. Laura Davis asks all the tough questions as we dive into what it's really like and get some practical tips to help anyone else juggling life commitments and freelancing.If you are a SEN parent and would like a space where you can get practical business support as well as have somewhere to talk to other parents in these situations, check out The Inner Hub, our monthly membership. thetwolauras.com/inner-hub Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

Naming your business is HARD.. right? So in this practical episode we're sharing some tips to help make it far easier so you can move forwards with launching your social media business.We'd love to hear how you chose your business name, drop into our DMs and spill the beans! https://instagram.com/thetwolaurasAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

2024 is YOUR year!! So in this episode we are talking about how you can stop playing small and make a bigger impact with your social media management business.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

In this episode we are diving into the dangers of running an online business and how you can avoid some of the most common mistakes and issues that other social media freelancers find themselves facing.The tips you hear in this episode will help you and your clients and might even inspire some great social content too 😉Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

The best way to keep your clients paying for longer is to not only get them results, but prove they've had a return on their investment. In this episode, we're diving into how you can do that.Grab our UTM builder for free at thetwolauras.com/utmAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Feeling like your ideal client is playing a game of hide and seek? We get it. The hunt can sometimes feel overwhelming. But what if we told you there are specific places where your next client might just be waiting for you? In this episode, we'll guide you through 8 prime spots where your ideal social media clients might be looking. No more guesswork; just actionable insights to make your client search a whole lot easier!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Taking time off over Christmas might seem like a far off dream but in this episode we are turning it into a reality so you can have a break and STILL make money during the festive period!We're sharing how we've made money in the past while tucking into our Turkey and explaining how you can do the same!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

To Charge or Not to Charge? The question every freelance social media manager grapples with. While the idea of working for free might seem counterintuitive, there are moments when it can be a strategic move. In this eye-opening episode, we unveil THREE specific scenarios where offering your expertise without a price tag can pave the way for bigger opportunities and long-term gains. Prepare to be surprised and discover when 'free' can be a very smart investment in your freelance business.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Ever felt that pang of anxiety before a discovery call? You're not alone. But what if you could transform that nervous energy into unshakeable confidence? Dive into this episode to unlock the secrets of mastering discovery calls. We're not just talking about feeling good; we're talking about winning over clients and boosting your earnings. Because when you radiate confidence, clients notice—and they're willing to pay for itMentioned in this episode:The Social Media Managers Toolkit - thetwolauras.com/toolkitAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

In this episode we're walking you through the trademarked framework we use to create content for our own business, and our clients so you can use it for yours too. Perfect for anytime you're stuck for something to say on social!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulseGet an extended 2 month trial on Agorapulse

Black Friday isn't just about snagging great deals; it's a goldmine for savvy social media managers ready to cash in! Dive into this episode to uncover strategies that can boost your earnings long before the big day. But that's not all. We're also dishing out exclusive content ideas to help you stand out and solidify your reputation as the go-to social media expert. Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Affiliate marketing has helped us generate thousands and thousands of pounds of additional income. So in this episode, we're sharing how YOU can do that too! Mentioned in this episode:Thrivecart, the all-in-one payment processing system we use for our business - thetwolauras.com/thrivecartSearchie - the course and membership site hosting service we use and love - thetwolauras.com/searchieOur main website thetwolauras.comOur membership for freelance social media managers, The Inner Hub® thetwolauras.com/inner-hubAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyMentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Launching a digital or live course is the perfect way to increase your income as a freelance social media manager but before you dive in head first, there's a few things you need to consider. In this episode we're sharing some key things you should do BEFORE you launch your course so you can ensure it gets off to a flying start.Mentioned in this episode:social prf, the psychology driven social media marketing programme > https://thetwolauras.com/social-prfThrivecart - online platform for processing payments, managing affiliates and hosting your digital course. >> https://thetwolauras.com/thrivecartThe Inner Hub membership for freelance social media managers >>> https://thetwolauras.com/inner-hubAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

You already know you need people on your email list, but how on earth can social media managers get people to join an email list? In today’s episode we’re sharing a really simple but effective way to generate valuable subscribers that you can turn into paying clients!Talked about in this episode:→ Scoreapp - take a trial here thetwolauras.com/scoreappAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulseGet an extended 2 month trial on Agorapulse

Looking for more ways to increase your income? In this episode, we're taking you through our Offer Triangle framework and sharing 3 services you could offer RIGHT NOW to increase your income.Also mentioned in this episode → The Social Media Managers ToolkitAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

You know you need an email list, but what should you actually say in your emails!? That's what we're discussing in this episode.Need ideas for your lead magnet? Go to thetwolauras.com/ideas to grab over 30 ideas!Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Threads just launched, and we're here to help you figure out whether you should be on it and offering a Threads service to your social media clients.We're also hanging out in our Facebook community to continue the conversation and answer all your threads questions - join us in there thesocialmediamanagershub.com.Learn how to get better results on any platform, including Threads, in social prf, the psychology-driven social media marketing platform. Thetwolauras.com/social-prfWrite a brand voice guide for your clients with our template thetwolauras.com/brand-voice-guideMentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

You might be turning clients away without even realising it! In this episode we talk about the red flags we're seeing social media managers raise subconsciously which is putting off prospective clients.Mentioned in this episode:The No Faff Plan - thetwolauras.com/nofaffThe Inner Hub membership - thetwolauras.com/inner-hub Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Working in social media can sometimes feel like you're on call 24/7... exhausting!But it doesn't have to be that way! In this episode we're talking tips and strategies to make sure you can take a break and don't have clients constantly hassling you!Mentioned in the episode - The Social Media Managers ToolkitAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Picking a scheduling tool is not easy! There are SO MANY choices out there! So in this episode we're breaking down the key things to consider before spending money on a scheduling tool for your clients.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulseGet an extended 2 month trial on Agorapulse

Pricing is ALWAYS a hot topic so in this episode we're diving into how to structure your pricing packages.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

In this episode we're diving into how much money you can make as a social media manager.We're sharing→ How much Laura D charged when she first started (spoiler alert, it wasn't much!)→ How to change your offer to increase your income→ How to use the Offer Triangle® to make more moneyAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

In this episode we're sharing four ways to get clients as a social media manager, even when you're brand new to the industry.You'll hear→ How we got our first clients→ A simple post to try today→ How we'd introduce ourselvesAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

Do freelance social media managers need a formal qualification? We think not! And in this episode, we're sharing all the reasons why!We're discussing→ Why qualifications are not important→ What we've done instead of getting qualified→ The 2 things you need more than a qualificationCheck out The Social Media Managers Toolkit at thetwolauras.com/toolkitLearn about psychology-driven social media marketing at thetwolauras.com/social-prf Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulseMentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

In this episode we're joined by Milla Richardson from Pink Storm Social to discuss all things Instagram. Milla is here to make Instagram as simple as possible for businesses trying to sell a service, a product or both!WE’LL BE DISCUSSING:Milla’s business model for viral contentWhat works on Instagram (& what doesn’t)The shady marketing tactics you need to watch out forWhat Milla would do differently if she had to start over from scratchIf this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolaurasWe would love to continue the conversation with you, so come and chat with us in our free Facebook community, The Social Media Managers Hub, or drop us a DM on your preferred platform by searching for @thetwolauras.To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.comCONNECT WITH MILLA:Instagram: https://www.instagram.com/pinkstormsocialAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyThis episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulseShowit: https://account.showit.co/r/thetwolaurasTonic: https://tonicsiteshop.com/?ref=thetwolaurasMentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulseGet an extended 2 month trial on Agorapulse

Reducing your social media use can significantly lower levels of anxiety, depression and loneliness. And it can help you sleep better, and we all know what a difference sleep makes to our lives!But how can you actually reduce the time you spend on social media when you work as a social media marketer? In this episode, we're talking about:👉 How to reduce your screen time & stop social media being a distraction (even when you work on social media all day long!)👉 The best ways to stop other people's content making you feel shit 💩.👉 How to stop your clients from affecting your stress levels.Available wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyConnect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulseMentioned in this episode:This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Get an extended 2 month trial on Agorapulse

In today's episode, we are joined by TikTok trainer, Penny Walker. Tune in to hear the mistakes you might be making on TikTok and how to avoid them.Penny specialises in teaching fun-loving, lifestyle brands to create great content for TikTok growth. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more than seven years of experience working in content, design and social media, she can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it!WE’LL BE DISCUSSING:Why freelancers are so hesitant to use TikTok for their businessWhy TikTok views don’t matter & the metrics you should be focusing on insteadHow to leverage TikTok for your clients’ businessTikTok mistakes you might be makingWhat you can do right now to get a quick winAvailable wherever you get your podcasts.Listen with captions and a transcript at podcast.thetwolauras.comListen on Apple PodcastsListen on SpotifyIf this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolaurasWe would love to continue the conversation with you, so come and chat with us in our free Facebook community, The Social Media Managers Hub, or drop us a DM on your preferred platform by searching for @thetwolauras.To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.comCONNECT WITH PENNY:TikTok: https://www.tiktok.com/@barbrusa_socialInstagram: https://www.instagram.com/barbrusa_social/LinkedIn: https://www.linkedin.com/in/penelopewalkerbrusarosco/Book your place on the next WOT the TOK Waitlist here: https://www.subscribepage.com/tiktokcoursejune23This episode is sponsored by Agorapulse.Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse