107: Write Better Copy so People Stop the Scroll and Engage with You Instead
JFDI with The Two Lauras - For Freelance Social Media Managers · The Two Lauras
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.
Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.
In this episode, we’re chatting about:
- The way in which people have changed the way they read captions over time
- What “copy” actually is
- Writing the best hooks so that people want to keep reading and how long your copy should be
- How to format your copy in the best way possible
Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.