JFDI with The Two Lauras - For Freelance Social Media Managers

HUGE news in today’s episode that you just can’t miss. We don’t want to spoil it here so you’ll need to listen to find out what it is!(No, we aren’t starting a podcast for greengrocers.) In this episode, we’re chatting about:Something VERY big that you’ll need to listen to the episode to find out…Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Our DMs are chock-a-block with questions (which we always personally reply to!) and we’re diving into some of the answers today. Of course, we’re just answering the fun, interesting stuff which is all about Hubsy, our new all-in-one tool for freelance social media managers. So if you’ve ever had a question about the platform, you’re in the right place!In this episode, we’re chatting about:Everything that you can do in HubsyWhat it’s like to host your website in HubsyThe types of businesses we think Hubsy is right forWhat the support you receive alongside Hubsy is likeCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

You might think that a high-paying client would be harder to work with than a low-paying one – but is that true or just something your brain is telling you to hold you back from charging more? In this episode, we’re comparing what it’s like to work with both high- and low-paying clients, and the difference might surprise you!In this episode, we’re chatting about:The differences between high- and low-paying clients (and not just how many zeros are on the invoice)How to attract high-paying clients and retain themWhat you might need to consider about working with both high- and low-paying clientsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!In this episode, we explain why we stand by this statement and what social media marketing actually involves.Tune in to hear:What we mean when we share that controversial opinionSome jobs that social media marketers should not be doingWhat social media marketing actually involves... spoiler alert, it's not SEO!We'd love to know what you think a social media manager does - drop into our DMs and let us know!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!In this episode, we’re chatting about:Why CTAs are essential and are the difference between content creation & social media marketingExamples of questions you can use to encourage engagementCTAs for engagement vs CTAs for conversionsA quick way to test how good your next CTA is!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you’ve ever said “WTF do I actually need to post to get a new client?”, we’re answering that oft-asked question in today’s episode. We’re sharing 5 different types of content that are perfect for attracting your dream clients, showing them that you’re the person they need behind their accounts, and also paying you the big bucks – we’re all about four figure clients over here!In this episode, we’re chatting about:Five things you can post on social media to attract clients to youWhat we really mean by “behind the scenes” content (and why it’s more than just “walking the dog” content!)Solving problems within your nicheWhat on earth a lady in remote Alaska can teach you about social mediaCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We hear so often that “businesses aren’t hiring in Q4” – well, they are. We’ve got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year’s right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that’s full management, ads or even just a power hour, there’ll be some kind of support that the niches we mention in today’s episode will need. So, hit play, and get ready to look for your next client!In this episode, we’re chatting about:Niches that we think need a lot of help at this time of yearWhy you shouldn’t worry if you think that no one’s hiring right nowTypes of businesses that are always looking for help!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you’re often panicking on a Sunday evening about everything that needs doing in the following week – you’re not alone. So many of us have experienced the “Sunday Scaries”, even when you’re running your own business and don’t have a boss breathing down your neck. An easy way to ensure that you can breeze into Monday morning excited to face your week is to implement our four-step Friday ritual – no woo over here, and it’ll barely take you 10 minutes to complete!In this episode, we’re chatting about:The importance of finishing your week strong to make Monday so much smootherA four-step non-woo ritual that all freelancers can do to wrap up each weekWhy it’s vital you prioritise your own business as a social media manager if you want to growCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or constantly be chasing up new leads (though, they are still great things to do!). Believe it or not, you could be sitting on a goldmine of current and past clients and old leads that never went anywhere. No idea how you can approach these people without feeling sleazy? We’re sharing the best ways to make money from people you already know in today’s episode!In this episode, we’re chatting about:Why if you need more money, your first thought should be existing connections – not growing your audienceThe best way to approach your current clients to see if they need more supportWhy old clients, customers and even leads could be a good source of incomeHow to best stop the “can I pick your brain for free?” questions so you can actually make money from your expertiseCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Burnout isn’t something anyone wants to experience, but unfortunately, a lot of us have been there – especially freelance social media managers. From marketing your own business, to the client juggle, to all the different platforms and tools, running a business is no piece of cake. However, there are things you can do to prevent burnout, which we’re diving into in today’s episode!In this episode, we’re chatting about:What tends to cause burnout in freelance social media managers3 ideas of things you could try in order to reduce overwhelmOur new tool, Hubsy, and how it could help youWhat a “JFDI” attitude is and why sometimes it’s the best thing for saving your sanity!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about it! We decided that the best way to answer them all would be to sit down and record this episode, diving into who Hubsy is for, what tools it can replace in your business, what it’s going to cost, when you can get access to it and more. It’s been in our brains for a LONG time now, so we can’t wait until the moment you can all use it to keep your businesses way more organised – and actually, make you more money too!In this episode, we’re chatting about:What Hubsy is and why it’s THE all-in-one platform for freelance social media managersEvery tool that Hubsy could potentially replace for you (meaning more money in your bank account and less moving parts)When you can actually get access to Hubsy and how you can get the lowest priceBurning questions you’ve had about Hubsy and how it can actually make you moneyCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in September!) then today’s episode is the one for you. We’re diving into what you need to do now, so you can make more money later. Get your notebook out now so you can plan out your best Q4 ever!In this episode, we’re chatting about:How to come up with your Q4 plan based on your current workload and how much you want to makeComing up with ideas for new offers and how to upsell to your current clientsPlanning ahead for your Christmas break now to make your time off a breezeHow to continue your marketing during your time off and what things clients need to hear tooCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LOT. But really, pricing your services is such a personal thing that you should be coming up with yourself – based on what you want to make at the end of the month.But it’s obviously not as simple as “I want to make £1000, so I’ll charge £1000”. In today’s episode, we’re breaking down everything you need to consider before you slap a random price on your next proposal so that you can guarantee yourself a salary at the end of the month – and cover everything else you need to pay too.In this episode, we’re chatting about:Big mistakes freelancers often make when it comes to setting pricesConsiderations beyond the amount of money you want in your personal account at the end of the monthWhy it’s vital to look at expenses from the point of view of being a business ownerHow you can use “money spaces” or separate bank accounts to get yourself organisedCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If running a membership has always felt like a Big Scary Thing that is for other people and not you – you might be wrong!In today’s episode, we’re giving you five ideas for memberships that social media managers could run and why they make such brilliant additions to your business. We’re also sharing why it might be a good idea not to copy how we run our membership, The Inner Hub, at least not in the beginning (yes, really!). This episode is definitely going to inspire you to start your own, so have your notebook to hand!In this episode, we’re chatting about:What makes running a membership such a valuable addition to your businessDebunking common membership misconceptions5 membership ideas you could try out that we think could be really successfulWhy copying The Inner Hub’s format probably isn’t the best idea for youCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We had the worst discovery call ever. And we really mean that.We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all of these mistakes to make your discovery calls absolutely perfect.In this episode, we’re chatting about:Why this call was so badHow to ask good questions (or any questions, even)Why it’s important to deliver things you promise toBeing polite on phone callsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in no time!In this episode, we’re chatting about:How to optimise your most-opened email (and which one it is!)Upselling and why it doesn’t have to feel sleazy or sales-yWhat you can do to your email marketing funnel to ensure your lead magnet actually makes you moneyHow you can take a shortcut and create your lead magnet and funnel – stress-free!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about! Find out what that is and hear how we'll be strategically using these new features!Drop into our DMs with your thoughts too!

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!In this episode, we’re chatting about:What boosted posts are and how they’re different from normal adsWhen you could try boosting a post and when to avoid itBoosting client posts and how to set expectations with themWhy you should only boost posts that are doing well (and ignore Meta’s thoughts on which ones that is!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax bill!In this episode, we’re chatting about:Why you want to expense as much as you can affordHow you can easily keep track of your expensesWhat you need to bear in mind when working out if something can be expensedIdeas of things you use daily that you should be able to expense as a social media managerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business right now. In this episode, we’re chatting about:Why the most important thing is to be strategic and not just pin your highest performing postsThe three types of content that you need to create and pinWhat we currently have pinned and why we often like to change it upCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many and don’t know where to begin – we’re covering that too! Hit play now to learn our secret content locations, just don’t tell too many others 🤫In this episode, we’re chatting about:How Google’s built in features can give you content ideasUsing TikTok for content ideas (even if you aren’t marketing there!)What to look for in reviews and testimonials, even from competitorsHow to know what you should focus on in your analytics to get great content ideasCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued!In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yourself – can you afford to give this one a miss?In this episode, we’re chatting about:Business insurance and why it’s a must-haveWhy you are a data processor even though you probably think you aren’tTwo things you need on your website to make sure you’re legally compliantHow you can protect yourself when working with clients or making sales to customersCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily.So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build trust with our potential clients and create a one-stop-shop for anyone who’s interested in working with us.We’re still missing one thing on the list – tune in to find out which!In this episode, we’re chatting about:One big feature you need on your website that will save you time & get you clients easier – if you only do one thing, do this!Where you should put your case studies & testimonials on your siteWhy blogs are still a thing!The one big mistake so many social media managers make on their website (so you can go and fix it right now!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks.We’re also chatting about what you could do to make the most of the event if you decide to come next year (you really should!) and we don’t just mean going to as many talks as possible. Tune in to hear our thoughts on the best small business event there is!In this episode, we’re chatting about:Why we’re such big fans of Andrew & Pete’s AtomiconWho our favourite speaker wasWhat we think you could do to have a great Atomicon next year Themes we noticed in common throughout some talks (including ours!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you think you need thousands of followers to run a successful social media management business and land your dream clients – we’re happy to say, you’re wrong!In today’s episode, we’re sharing all about why your follower count doesn’t matter and where you can go to find your ideal clients if they aren’t finding you just yet. And we’re sharing why it’s still important for you to build your audience anyway. After all, every account starts with 0 followers – so make sure to keep posting all that amazing content you’ve been creating!In this episode, we’re chatting about:Why your follower count isn’t an indicator of how good you are!Places you can proactively search for clientsEasy ways to build relationships with your ideal clientsWhy you still need to work on growing your audience for the future!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce your invoice, to what you need in your crisis management document, we’re covering it all in today’s episode. Summer is coming, and if you want to relax in peace, this is the episode you need to listen to!In this episode, we’re chatting about:What you need to have organised before telling your clients about your breakWhether we think you should reduce your invoice when you’re on holiday (have a guess 👀🤣)Everything that needs to go in your crisis management documentHow you can handle those days when you do need to work but your kids are at home!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to!That’s where we come in – how can you get ahead with content for not just your clients’ businesses, but your own, too? Sounds like a lot of work!It’s not, we promise. You just need to be organised and start thinking about it NOW!In this episode, we’re chatting about:Why the key to enjoying your summer is getting started NOWMaking sure your business is visible so you still have work when you come backWhat you need from your clients so you can get aheadProper messaging and staying professional on social mediaSimple repurposing ideas to make creating more content easierCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ businesses. And even if you don’t want to run ads, you’ll want to install these trackers anyway. We promise!So, come and join us in today’s episode and take the time to learn how to use these tools!In this episode, we’re chatting about:Which two tools you need to set up (even if you don’t want to run ads)Why tracking could mean your clients keep you for longerWho should handle the technical side of thingsHow to stay compliant with things like GDPRCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices.In today’s episode, we’re walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you’ll find that it’s much easier to attract your dream clients and end up running a business you love. So if you’re ready to sign better clients in a less stressful way, hit play!In this episode, we’re chatting about:Why it could be as simple as telling people you have the capacityHow to pre-qualify your leadsFinding clients who can afford your servicesA way to really easily get in front of potential clientsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you’ve followed our advice to niche down, you want that audience seeing all the hard work you’re putting in!In this episode, we’re chatting about:Why you still need to consider the algorithm even when creating content for humansWhat confuses the algorithms and what they’re actually looking atHow to clear up the signals you’re already sending outWhat you can do to help the platforms understand your nicheCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs!So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether that’s finding new clients or creating content that people actually engage with. If you’re talking to everyone and finding that you’re just not getting the results you want, today’s episode is for you!In this episode, we’re chatting about:How being specific can actually open more doors for youWhy niche businesses make it easier for people to work with youWhat causes confusing messaging – and how to clear it upThree easy ways to niche your own contentCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you’re finding yourself stuck in this unfortunate situation?At the end of the day – you deserve to be paid. You’ve done the work, and your client isn’t holding up their end of the bargain. How can you make sure you get the money you’ve earned in your bank account, and what can you do next time to protect yourself even more? So you can be as prepared as possible, we’re going into all this in today’s episode!In this episode, we’re chatting about:Why you should run a mile from anyone with an unrealistic budget 🚩How to make sure your contract is as clear as possibleWhat you can do to proactively check if your new client will be able to pay youWhy invoicing (and receiving payment!) upfront is a mustHow you can handle a late payment professionallyCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind!The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients’ ads!) are stopping as many people as possible mid-scroll and actually getting them to click through?In this episode, we’re chatting about:How to get people to stop scrolling and actually look at your adWhat goes into great copywritingWhy you’ll need to use different ads for different platforms and placementsUsing targeting and retargeting to make sure your ad is seen by the right peopleCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that’s the focus of today’s episode – and, if you’re not sure how to work out which content has done well, we’re of course covering that too!In this episode, we’re chatting about:What we actually mean by “a post that’s done well”Ideas for reusing your content in new waysHow you can test tweaks you’ve made on your contentWhy you should be turning your best posts into adsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what you think. But we wouldn’t be The Two Lauras if we didn’t have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opinions on the internet? Or should they be reserved for ranting to your friends down the pub? Hit play now and hear what we really think!In this episode, we’re chatting about:What’s prompted us to start thinking about sharing controversial content on social mediaConsiderations you ought to have before your air anything controversialThe good and bad things that can come from sharing your opinionsWhat you can do to share your opinions in the best possible way (read: not piss anyone off)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? (*cough* lots)From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we’re letting you in behind the scenes of our break away from the business, to talk about the business. We’re also sharing our tips of how you can plan out your own, whether that’s in a swanky hotel with a spa, or in your local coffee shop for a few hours. One thing’s for sure – you need to book one in your calendar now!In this episode, we’re chatting about:Business retreats and what we got up to on our recent one in LondonWhy you need to book one into your own calendar now and why it doesn’t need to cost a lot of money or take a lot of timeOur top tips for planning out your own business break so you can actually move forward in your business in a productive, efficient way!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back?If you’re a social media manager, this one strategy could help your clients stop leaving money on the table, and boost your own income, too – it’s a win-win all round!In this episode, we’re chatting about:What this powerful strategy is (and why it works so well)Why you and your clients are losing tonnes of money by ignoring itThe biggest mistakes people make when using this strategyHow to master it and add it to your service offeringsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just having notifications switched on for when your client gets mentioned anywhere. There’s loads more you can do, loads of tools that can help you out, and best of all – doing more social listening means better content, so you’ll be on your way to charging four figures per month in no time. You’re going to learn tonnes in this episode – so get your notebook out!In this episode, we’re chatting about:The two types of social listeningWhy you really need to be doing social listening (and how it can help you charge the big bucks)Where to look and tools you can use to automate some of the processHow to actually take action and make your clients’ content betterCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re happy with your performance without setting these types of goals?In today’s episode, we’re sharing how you can get on the same page with your clients and ensure they feel confident in the work you’re carrying out for their business.In this episode, we’re chatting about:Why freelancers shouldn’t create performance-based goals with clientsWhat you can do to create focal points for your work with your clientsHow you can using testing and data to influence your future strategiesUsing KPIs in your own businessWhat to do if a client tries to insist on setting performance-based goals with youCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today’s episode, we’re sharing with you 12 different things you can try in order to attract companies in your area. And if you don’t want to work with local clients (and you share Laura Moore’s fear of bumping into them in Tesco), don’t forget you may one day work with a client who wants to attract local businesses. So tune in and soak up all that knowledge!And don’t worry about getting your notebook out for this one – we’ve linked a handy blog post of all the tips below.In this episode, we’re chatting about:Optimising your online accounts and website for locals looking for what you offerIdeas for reaching local businesses offlineFeatures on social media platforms you can utilise to get new local leadsContent ideas that will attract local businessesAnd more!Check out the full blog post here!Connect with usGet on the waitlist for the Ads Manager Academy!Choose One of Our Freebies!Drop Into Our DMs on InstagramJoin Us on ThreadsCome Pin with UsIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three shifts you can make in order to confidently send out your invoices for £1000 per month – or even higher!In this episode, we’re chatting about:Why we hosted our recent roundtable discussionHow you could sell your services by hosting your own roundtableWhat sort of things we discussed on the call, like why people went freelance and why people feel underconfidentThree things you can work towards shifting to start charging your clients more, with confidenceCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

“Just following up!”“Circling back with you, Laura!”“Checking in for the 12th time, Laura?”How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s going to be you.In this episode, we’re chatting about:Why you shouldn’t assume that because someone isn’t ready to buy just now, they never will beHow you can engage with potential clients to keep them warmWhy we love tech like email automations and retargeting ads to do a lot of the work for usWhere you can find a great lead tracker that will help you to stay organised and implement these strategiesCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and drop us a DM on your preferred platform by searching for @thetwolauras.

Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right?Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try both!So, if you haven’t yet tried out your first Trial Reel – listen to this episode, then get over to Instagram and create a few! We think you’ll be surprised how well this feature works for business owners.In this episode, we’re chatting about:What Trial Reels are and the main features you need to know aboutWhy you should definitely be using this tool (especially as it’s finally one for business owners!)The main things we’ve been doing when trying out Trial ReelsWhat sort of things you can test on Trial ReelsHow to test client content on Trial ReelsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so drop us a DM on your preferred platform by searching for @thetwolauras.

Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more money while working less? Obviously, we’re here to help you out, because you should be running a business you love, not having it run you into the ground.Or, are all the leads coming your way just too low-budget but you don’t feel you can say no to them? What if there was a way to reject them that didn’t feel awkward, and meant that you could actually save your time for those clients who are much higher paying?This all sounds good, right? Tune into today’s episode to learn how to create your plan to move forwards and only accept the high-budget leads, without the awkwardness that comes from turning down the low-paying ones.In this episode, we’re chatting about:The problem of taking on low-paying leadsHow to come up with an alternative offer for low-budget clients that isn’t monthly managementUsing automation to remove the awkwardness of turning down clients who can’t afford youCreating a plan to turn your low-paying clients into high-paying ones over timeCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Who here feels like they started their business for more time and flexibility… and have actually ended up with less of it?! Don’t worry, we were in the same position once, and it’s actually rectifiable with three changes. To find out what they are, you’ll obviously have to tune into today’s episode. And, we’re doing some of the legwork for you by making this a slightly shorter episode so you’ll already have saved 15 minutes – come and DM us and let us know what you did with your spare time!In this episode, we’re chatting about:The common experience all us freelancers have gone through where we start our businesses for more time… and end up with lessThree things you can try out in order to regain your lost timeOur own examples of how we’ve implemented these tips!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

It’s the end of an era! (Hello, Taylor Swift).But which era? You’ll have to listen to the episode to find out!We’re sharing how this impacts you, and what we’re doing instead, and what you can do now. And just know, this is a decision we’ve gone back and forth on about six times!In this episode, we’re chatting about:How we’re changing the way we support youWhat this change means for youHow you can continue to get support from us in other waysWhy you’re going to want to join The Social Media Managers’ Toolkit!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.