Influence Anyone

Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science. They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes. Matt introduces the powerful concept of the “zone of acceptance” and explains how small, strategic actions can move prospects closer to a decision. You’ll discover how to uncover what’s really holding customers back, design smarter customer journeys, and ethically influence decisions using proven behavioral science principles. Find the Zone of Acceptance Expansion Prompt here: https://www.howiechan.com/zone-prompt-pod Chapters: 00:00:00 Selling Courses vs. Removing Barriers 00:07:52 The “Zone of Acceptance” Explained 00:15:55 Psychological Barriers in Sales 00:24:04 The #1 Conversion Killer: Uncertainty 00:34:28 The SURF Method Breakdown 00:51:49 Every Interaction Has a Hidden Yes From Matt Sucha: Website: https://mindworx.net/ LinkedIn: https://www.linkedin.com/in/matt-sucha/ YouTube: https://www.youtube.com/@MINDWORX_Consulting Instagram: https://www.instagram.com/mindworx_behavioral_consulting/ Facebook: https://www.facebook.com/mindworx2014 Find Matt’s bestselling book, The Hidden YES, here: https://thehiddenyes.com/influence Listen to “The Godfather of Influence”, Dr. Robert Cialdini’s episode here: https://open.spotify.com/episode/5dVmBJXmLEqUfArB53hwR8?si=Gk9HfuDCT4SDEufL3WzHZg https://podcasts.apple.com/ar/podcast/influence-anyone/id1773148427?i=1000732793093 Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Patricia Fripp, a Hall of Fame keynote speaker, three-time Cicero Award-winning speechwriter, and the first woman president of the National Speakers Association. They delve into the art and science of public speaking skills that captivate, persuade, and inspire action. Patricia provides the timeless principles behind powerful communication, why most speakers lose attention instantly, and how to structure presentations that keep audiences engaged from the first sentence. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 Instantly Stand Out in Presentations 00:04:29 The Power of Asking Better Questions 00:10:51 The Consistency Principle Behind Success 00:25:03 Speech Structure, Premise, and Mastery 00:32:10 You-Focused Language for Persuasion 00:39:58 How to Create Powerful Openings 00:55:40 Brand Strategy 00:58:05 Vivid Language and Specificity for Credibility From Our Guest: Website LinkedIn Youtube Facebook Instagram Discover your influence style profile here. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub

Award-winning executive coach and bestselling author of Managing Up, Melody Wilding, joins Howie Chan to unpack influence in the workplace - especially when you don’t hold the power. Known for her work with “sensitive strivers,” Melody reveals how high performers can stop overthinking, set boundaries, and communicate strategically to gain respect, visibility, and career momentum. She introduces her STRIVE framework, helping listeners identify their own behavioral patterns and unlock their ability to lead, persuade, and navigate complex workplace dynamics. You’ll learn how to adapt your communication style to different personalities, why “managing up” is actually about taking control of your own career, and how to build influence without sacrificing authenticity. What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 500+ leaders who've already uncovered what their style is. Chapters: 00:00:00 The Psychology of Emotional Spirals 00:10:08 The STRIVE Framework 00:15:50 Communication Styles & Influence 00:25:25 Managing Up vs. “Sucking Up” 00:33:34 Why Boundaries Build Leadership 00:46:40 Power Mapping Stakeholders From Melody Wilding: Website: https://melodywilding.com/ LinkedIn: https://www.linkedin.com/in/melodywilding Instagram: https://www.instagram.com/melodywilding/ YouTube: https://www.youtube.com/@melodywildinglmsw Facebook: https://www.facebook.com/melodywildinglmsw Find all of Melody's career-accelerating books here: https://melodywilding.com/books/ Take a look at the clip that played at the beginning of this episode: https://youtu.be/VuZ3TeEeCYQ?si=VOk1DCUxrtWwNnza Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Karen Eber, an award-winning author, keynote speaker, and storytelling expert who has educated and inspired more than three million people globally. They delve into why great storytelling isn’t about your origin story, why specific details beat big dramatic moments, and how subtle emotional tension can make your message far more persuasive. Karen reveals the five “factory settings” of the brain that determine whether your message sticks or gets ignored and how to structure a compelling narrative using context, conflict, outcome, and takeaway. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 The Neuroscience Behind Storytelling 00:10:39 The Stories We Tell Ourselves 00:16:22 Identifying the Right Audience 00:19:47 The Brain’s Default Settings 00:29:44 Building a Powerful Story Step-by-Step 00:49:29 Storytelling Myths 01:00:55 Utilizing Visual Artifacts From Our Guest: Website LinkedIn YouTube Instagram TEDx Talk The Perfect Story by Karen Eber Download the four master storytelling prompts here. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub

Behavioral change expert and bestselling author of Hooked, Indistractable, and Beyond Belief, Nir Eyal, joins Howie Chan to unpack the psychology of limiting beliefs and how they silently shape our decisions, confidence, and future. Drawing from his latest book, Nir reframes belief as a tool, not a truth. From identity labels like ADHD and personality types to cultural conditioning and media influence, he reveals how the stories we tell ourselves determine what we see, feel, and ultimately, who we become. You’ll learn how anticipation shapes perception, why the placebo effect proves belief changes biology, and how advertising programs experience before consumption. What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 500+ leaders who've already uncovered what their style is. Chapters: 00:01:19 Labels become limits 00:09:14 Belief vs. fact vs. faith 00:11:55 Limiting beliefs: Helpness is our default 00:17:08 The power of anticipation & placebo effects 00:22:56 Live belief audit: “I’m not ready.” 00:31:28 Turn limiting beliefs into liberating beliefs 00:39:17 The brain’s attention filter (11 million vs. 50 bits) 00:42:03 Media, polarization & demanding nuance 00:47:18 Prayer without faith & psychological protection From Nir Eyal: Website: https://www.nirandfar.com/ LinkedIn: https://www.linkedin.com/in/nireyal/ YouTube: https://www.youtube.com/user/nirandfar Instagram: https://www.instagram.com/neyal99/ Stand a chance to get a free copy of Beyond Belief: https://www.howiechan.com/beliefbook Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Henna Pryor, a Workplace Performance Expert, a 2x TEDx speaker, a regular expert columnist for Inc. Magazine, and a best-selling author. They delve into what embracing awkwardness really entails, the skills now being lost in the modern era that we need to recreate in the workplace, and what it looks like to make big career pivots. Henna provides tips and insights on how to successfully navigate awkward moments and situations, build deeper connections, get better at selling, and become more confident. Want complete influence under pressure? Get the FREE Influence Field Guide with 5 Influence Frameworks from 5 Bestselling Authors and Experts. Chapters: 0:00:00 How Henna embraced awkwardness 0:09:26 What you risk reveals what you value 0:11:48 Awkward confidence and how to get good at it 0:19:45 Practical tips to navigate awkward situations 0:23:21 Less perfect and awkwardness vs vulnerability 0:28:47 The story behind Henna's second career pivot 0:39:07 A sales hack for better results in less time 0:43:37 How awkwardness became Henna’s banner 0:46:07 The true value of awkwardness and small bets 0:52:26 A letter to Henna’s younger self From Our Guest: Website LinkedIn Youtube Facebook Instagram Get the book, Good Awkward. Watch Henna’s 2 TEDxTalks Want to get ahead at work? Risk the awkward moments and The new way to brag in the modern world - and feel good doing it. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub

In this episode of the Influence Anyone Podcast, host Howie Chan is hitting replay on his interview with Scott Walker, a veteran kidnap-for-ransom negotiator with over 300 cases under his belt. Scott has used decades of experience to develop a unique understanding of what makes people think, feel, and act – specifically in times of adversity, conflict, and uncertainty. They delve into the art of negotiation and communication, especially when the stakes are high. Scott provides valuable insights from his successful career, along with a crash course into negotiation and communication, what it takes to be a successful negotiator, and how you can hone your skills in everyday life. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 From inquisitive child to renowned negotiator 0:17:17 Lessons from his first kidnap-for-ransom case 0:25:59 How to develop your negotiation skills daily 0:30:44 The real challenge in kidnapping negotiations 0:35:25 The 4 steps to emotional regulation 0:40:02 The wake-up call and drastic career change 0:49:33 Use negotiation skills in different settings 1:01:55 Kidnap negotiations that went south From Our Guest: Website LinkedIn Instagram Get the books, Order out of Chaos and Eye of the Storm. Sign up for Scott’s newsletter, Negotiations Essentials. Check out Steven Pressfield’s The War of Art. Get the kidnap for ransom negotiator’s 90-second Influence Reset Playbook. It's your FREE 4-step guide to stay in control. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster, the bestselling author of Find Your Red Thread and Say What They Can't Unhear. She's also a former TEDx executive producer who shaped ideas seen by millions of people. They delve into how to share your idea in a succinct and impactful message, so that people can really get it and remember it instead of just nodding along. Tamsen breaks down her Red Thread framework so you can take all the important aspects of the idea that is sitting in your head and create a minimum viable explanation that resonates. She also provides ways for ethical persuasion based on permission and belief-based logic. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 The fundamental pieces of a successful idea 0:11:03 Why it's so hard to put our ideas out there 0:17:18 The powerful Red Thread framework explained 0:34:58 The secret to get others to agree to change 0:43:46 Permission persuasion and belief-based logic 0:49:40 Use Tamsen's framework to structure content 0:52:50 What it takes to create long-lasting change 0:59:36 The three beliefs necessary for buy-in From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Find Your Red Thread and Say What They Can't Unhear. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tom Bowden-Green and Luan Wise, the co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. He's a professor of marketing and consumer psychology at UWE Bristol, and his hobby is collecting behavioral science theories (400+ so far). She's a top marketing consultant, an award-winning author, and a LinkedIn Learning Instructor. They delve into how we can stop guessing what people want and start using behavioral science to make marketing matter. Luan and Tom provide a roadmap for marketers to influence their audience with the ABC approach, where they share different behavioral science theories in a way that people can apply, no matter the size or type of their organization or the channels they're using. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 Living your brand and why we collect things 0:08:11 The origins of the ABC approach 0:12:13 Understand your Audience beyond demographics 0:19:24 The debates and challenges around "Audience" 0:27:30 Create a personable and memorable Brand 0:41:26 Help people make the right Choice 0:51:25 Focus on small changes and marginal gains 0:56:20 The journey of writing the book together From Our Guests: Tom Bowden-Green: Website | LinkedIn | TikTok Luan Wise: Website | LinkedIn | X Get the book, Marketing & Psychology. Catch up with my interview with Doug Kenrick. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill, the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into how our environments silently shape what we notice, what we want, and what we buy. In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty. Finally, find out how you influence when you're trying to get a yes. Take the FREE Influence Style Quiz and discover how you naturally influence others. Episode Breakdown: 0:00:00 The origins of Paco's influential work 0:06:52 The six biggest changes of the past decades 0:15:47 Small things that can make huge buying impact 0:26:02 Responsible consumers and ethical merchants 0:33:17 Navigating the digital customer experience 0:45:16 Three things any business owner needs to know 0:49:41 The two biggest influences in Paco's life From Our Guest: Website LinkedIn Email Instagram Get the books, Why We Buy, What Women Want, and more. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into why your brain is wired to fit in and be forgettable and how that instinct is quietly killing your brand, your influence. Howie shares the signs behind what it means to stand out. He explores the fear that keeps you invisible, then provides two proven ways for you to be remembered, respected, and ultimately chosen. Finally find out how you influence when you're trying to get a yes? Take the FREE Influence Style Quiz and find out how you naturally influence others. Episode Breakdown: 0:00:00 The Von Restorff effect and why it matters 0:07:43 The ancient programming keeping you invisible 0:11:55 The What and How Framework to stand out From Me: Website LinkedIn Instagram Catch up with my conversation with the fabulous Sam Horn on Episode 30. The Matrix clip. Watch the Dollar Shave Club ad with the What and How. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing. She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue. They delve into the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C. Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business, a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Behavioral science principles really do work 0:09:17 Debunking myths in B2B marketing 0:16:00 How to apply behavioral science tactics in B2B 0:23:34 The benefits of keeping it simple and honest 0:34:25 Five game-changing tactics to implement today 0:48:08 The need for testing and reworking solutions 0:54:22 Influence styles and imperfect testimonials 1:02:27 Research-backed email tactics for real results From Our Guest: Website LinkedIn X Instagram Get the book, Using Behavioral Science in Marketing. Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley, one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence. Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Dogs, low effort, and principles of influence 0:10:19 Friction and the Persuasion Slide framework 0:20:31 How to use AI to get a leg up in your business 0:30:20 Improve emotional decisions and communication 0:42:39 Reducing friction, the IKEA effect, and Hook Model 0:47:02 The democratization of neuromarketing tools From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Friction, Brainfluence, and The Persuasion Slide. Listen to Roger's podcast Brainfluence. Here's the AI Eye Tracking Simulator Roger mentions. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Brynn Winegard, an award-winning neuroscientist, a former Fortune 500 marketing executive, and author of The Working Brain. Her specialty is translating complex neuroscience into practical performance strategies so you can lead, sell, and communicate better than your biology wants you to. They delve into how your outdated wiring sabotages your impact, and exactly how to reprogram it. Dr. Brynn provides key neuroscience insights that will have you changing your schedule right away. She shares how decisions are really made, what the actual prime time of our brain is, how to optimize your performance, a framework to enact our best selves, and science-backed tips for successful influence. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 How Dr. Brynn runs a sugar-free household 0:05:24 The surprising neuroscience of decision-making 0:13:14 How to use your brain to be better 0:21:30 Peak performance and the miracle morning 0:27:32 How Dr. Brynn optimizes her workday performance 0:41:27 Debunking brain myths and misconceptions 0:45:19 The MERIT framework to enact our best selves 0:58:05 Neuroscience insights for effective influence 1:08:51 Call to action: own and influence your thoughts From Our Guest: Website LinkedIn Youtube Instagram Get the book, The Working Brain. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into the first and most critical step of influencing anyone: getting someone to pay attention. Howie shares how to grab attention like the best marketers in the game without manipulation or gimmicks. He covers what curiosity really is, how your brain reacts to open loops, and how leaders can use this to connect, convert, and communicate more powerfully with the 3C's framework. Episode Breakdown: 00:00 The Zeigarnik effect 09:42 Contextual curiosity 12:33 Cognitive dissonance 13:59 Completion bias From Me: Website LinkedIn Instagram Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick, an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years. They delve into the primal forces behind decision-making and the underlying reason why we do what we do. Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Kenrick’s redemption and early academic path 0:08:17 The controversial evolutionary psychology 0:17:00 The primal forces behind our decisions 0:23:23 Solving for ancient problems in modern times 0:25:15 Prestige-based vs. dominance-based leadership 0:30:25 How our ancient motives affect our influence 0:41:40 Sex, Murder, and the Meaning of Life insights From Our Guest: Website LinkedIn X Get the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight, a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight, he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action. They delve into subconscious storytelling, memory encoding, and why language is the least interesting part of communication. Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Where the root of all marketing starts 0:05:04 Subconscious: look for data in the right place 0:11:46 How Neuro-Insight measures subconscious responses 0:15:24 Memory encoding and the drivers of memory creation 0:21:50 Recall debunked: how memories really inform decisions 0:27:11 What brands can do to become more memorable 0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it 0:40:50 Three fundamental principles of behavior change 0:47:10 Why climate change communications are failing 0:56:30 Three fundamentals of being remembered From Our Guest: Website LinkedIn Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim, a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity. They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 A journey of transformation and deep honesty 0:08:36 Personal vs. corporate brand misconceptions 0:11:13 Insights into seven and eight-figure entrepreneurs 0:14:25 Not everyone has what it takes, do you? 0:20:13 Your only real advantage in the age of AI 0:27:57 The framework to unlock your voice and brand 0:36:38 Put yourself out there and be willing to suck 0:47:02 How to get started creating content 0:51:06 The line between authenticity and transparency 1:02:34 Building your personal brand while still employed 1:07:26 Signature assets and the power of familiarity 1:09:22 Evolution, self-compassion, and the Five Minute Journal From Our Guest: Website LinkedIn Youtube Instagram Get the books, You Are The Brand and Own Your Brand, Own Your Career. Listen to the You Are The Brand Podcast. Watch Mike's mom reacting to Mike's book for the very first time here. Listen to Mike's podcast episode on reconciling his relationship with his father. Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into the Behavioring Operating System, a framework to influence human behavior intentionally, ethically, and effectively. Howie provides the six P.R.I.M.A.L. truths of human behavior, the five levers of influence – external, internal, emotional, rational, and relational –, and five questions to ask yourself before applying each of them. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 The importance of influencing with ethics 0:05:56 The P.R.I.M.A.L. truths of human behavior 0:09:43 The 5 levers of the Behavioring OS 0:18:08 Ask yourself this before influencing From Me: Website LinkedIn Instagram Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal. They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way. Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Personal brand and what makes you influential 0:05:17 What transparency in branding really means 0:15:31 The four major traits that earn trust 0:20:48 Optimizing for revenue vs. trust and influence 0:31:04 Why most creators fail 0:34:02 How to craft a premise to target a large market 0:39:09 The importance of talking to your customers 0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode 0:51:43 Jay's strategy for who is starting now as a creator 0:57:31 A letter to Jay Clouse’s younger self From Our Guest: Website LinkedIn Youtube X Facebook Instagram Listen to Jay Clouse's podcast, Creator Science. Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics. They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course. Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast 0:06:14 Costly signaling, halo effect, and missed opportunities 0:14:42 The experiment that took Phill by surprise 0:23:10 The famous principle Phill calls BS on 0:32:00 How to make content highly valuable 0:46:43 Easy nudges to change your own behavior 0:54:37 The game-changing newness and sameness principle 1:00:27 The future of human behavior and 7 unchanging truths 1:05:18 A letter to Phill Agnew’s younger self From Our Guest: Website LinkedIn X Youtube Listen to the podcast, Nudge Podcast. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan sits down with former Navy SEAL and best-selling author Rich Diviney, a leader in human performance and elite team development. Known for his expertise in decoding human truth, Rich shares powerful insights on how attributes, not just skills, determine our success in high-stress, uncertain situations. Rich explains how mastering your internal world unlocks your ability to influence others, and most of all, yourself. He dives deep into the neuroscience of fear, the myth of "reaching your potential," and the everyday tactics that high performers use to thrive amid chaos. You’ll learn how elite SEAL teams select candidates based on qualities, not capabilities, why humor is a survival mechanism, and how you can train yourself to manage anxiety and fear like a combat veteran. Want to influence behavior and lead in uncertain times? This conversation will reshape how you view performance, growth, and the core attributes that matter most. Episode Breakdown: 01:47 The real reason behind the Navy SEAL 300lb telephone pole training 03:39 The unconventional swim test that revealed true SEAL potential 04:50 How attributes differ from skills and why they matter 06:59 Why the Attributes Assessment wins where personality tests fail 10:37 Neuroplasticity and what it takes to change your attributes 15:57 Mastering uncertainty: one of the most important human skills 18:20 How Navy SEALs navigate real-life chaos 21:06 The neuroscience of fear and anxiety, and how to stop them from taking over 28:12 The Navy SEAL secret to make fear go away (or take a back seat) 33:14 "Chocolate-glazed donuts" and the power of humor in stressful situations 36:25 How to practice shifting horizons (even in your everyday life) 43:04 The mantra behind successful skill acquisition 45:06 Hiring for unique attributes over skills for high-performing teams 49:04 The reframe that will allow you to expedite your development 51:53 A letter to Rich Diviney’s younger self From Our Guest: Website LinkedIn Youtube Take Rich’s free attribute assessment here: https://hub.theattributes.com/ Get the books, The Attributes and Masters of Uncertainty. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down. Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 03:01 A simple way to think about a niche 07:33 The 3 human truths that stop us from picking a niche 13:04 The power of niching down 15:51 The Beachhead Commitment framework 24:28 What you need to keep in mind From Me: Website LinkedIn Instagram Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Kwame Christian, one of the world's leading voices on negotiation and difficult conversations. He's the founder and CEO of the American Negotiation Institute. He's a bestselling author and the host of the #1 Negotiation podcast in the world, Negotiate Anything. They delve into the negotiations that matter most. That may have you thinking of boardrooms and big deals, but the hardest and most important negotiations we'll ever face are happening in our daily lives, with ourselves and at home. Kwame shares how he coaches himself to consistently take his life to the next level, how you can set your negotiation up for success before it starts, the powerful Compassionate Curiosity Framework, and the key to success in the world. Episode Breakdown: 01:58 The freedom of humility and Kwame's family legacy 05:23 Step 1 to negotiating with yourself 07:11 How Kwame uses journaling to coach himself and hyper-optimize his life 12:13 A way to reprogram your mind once you recognize an undesirable pattern 14:50 Managing and using your emotions as tools to go in the right direction 17:37 The power of humility and owning up to your mistakes 21:52 No absolutes: when to make the first offer and when not to 25:52 How to be a better negotiator without relying too heavily on negotiation skills 28:39 The impact of having a strong brand on negotiations 31:37 How to keep spousal negotiations from becoming a train wreck 36:31 Taking a step back: "What would Kwame say in this situation?" 39:02 The 3-step Compassionate Curiosity Framework and how to apply it 45:04 The importance of practicing the framework even when it feels weird 46:52 Creating the conditions for persuasion is crucial 49:09 The difference between empathy and endorsement 53:39 Powerful negotiation lessons and insights from chess 58:36 The big unlock: marketing and branding are the key to success 1:05:24 A letter to Kwame Christian’s younger self From Our Guest: Website LinkedIn Youtube TikTok Listen to Kwame's #1 negotiation podcast, Negotiate Anything. Watch Kwame's TEDx Talk, "Finding Confidence in Conflict," with over 645K views. Get people to buy into your ideas and offers! Join the FREEInfluence Anyonenewsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Welcome to this new chapter of the podcast! In this special 50th episode, host Howie Chan interviews “The Godfather of Influence” himself, Dr. Robert Cialdini. He is the globally renowned psychologist behind "Influence", the book that sold over 5 million copies worldwide, and the man who made persuasion a science. They delve into the process of influence, Dr. Cialdini's groundbreaking findings, and what it takes to get people to say yes, even before you present the offer. Dr. Cialdini provides insights into his research and learning journey. He shares stories that led to his breakthroughs and others that changed everything. You'll learn how to influence and persuade yourself and others ethically and effectively. Want prospects to become customers and passers-by to become fans? Sign up for Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 02:22 Dr. Cialdini's shocking and humbling history with Charlie Munger 07:04 The surprising discovery that got Dr. Cialdini started on "Influence" 11:50 Why Dr. Cialdini went undercover and what influenced his research 16:33 Focusing on unchanging human truths and “Small Bigs” 19:29 The backstory behind the 7th and newest principle, Unity 24:00 What happens to phony and manipulative brands 27:21 The power of pre-suasion and how Dr. Cialdini came up with the concept 35:00 How to use pre-suasion to maximize results 40:07 "Post-suasion": what comes after successful persuasion 46:05 Influencing yourself for habit creation and lasting change 48:00 One single sentence that can ready people for the change you want 52:20 No social proof? How to use future social proof in your business 55:50 The difference between ethical and unethical influence 1:00:30 Debunking a myth about influence that refuses to die 1:06:28 A letter to Dr. Robert Cialdini’s younger self From Our Guest: Website LinkedIn Youtube X Facebook Find all of Dr. Cialdini's groundbreaking books here. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Don't want to miss the unveiling of the new chapter with the show? Make sure to subscribe to the podcast and be the first to listen to episode 50, with none other than the Godfather of Influence himself. In preparation for our very special guest in episode 50, today, host Howie is hitting replay on his interview with Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work. They delve into how the answer isn’t always more data, what it actually takes to ethically persuade someone, and the power of story to bring someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people. Steve dropped one of the most underrated gems of the show in this episode, so it's worth listening to again. He breaks down what it takes to truly influence and persuade someone with the three-part influence equation + the biggest mistakes people make when trying to persuade others–and how to avoid them. Episode Breakdown: 04:12 How Steve ended up in the world of persuasion and influence 07:09 What most don’t know about Cialdini’s revolutionary book, Influence 10:54 Having a compelling case is actually not enough 18:34 How to be an influential individual or brand–not just now but in the long run 21:54 The influence equation: how it came to be and what it’s all about 27:20 Applying the influence equation with real-life examples 31:34 How context affects influence and persuasion 34:47 The essential role of story in successful influence 36:58 The 2 biggest mistakes that keep you from the outcome you want 45:41 The messenger traits that make people listen 51:41 The one skill that’s always in high demand–even in the age of AI 59:43 How to guarantee the best results 1:07:09 A letter to Steve Martin’s younger self From Our Guest: Website LinkedIn Find all his books here. Check out Steve Martin’s course for The Economist, Influence and persuasion in business. Catch up with my interview with Will Storr in episode 17 of the podcast. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan delves into storytelling for business. But he isn't just telling you to tell your story; he's also teaching you how to do it successfully. The discussion emphasizes that stories don't have to be epic or crazy to be powerful. They just need to be from you. Howie breaks down the brain chemistry behind great storytelling, walks you through the five factory settings of your audience's mind, and provides you with a framework that will shift how you write and share stories from now on. Episode Breakdown: 01:37 When Howie's introduction fell flat at a networking event 02:32 The five factory settings of the brain 03:41 The four-part story framework 04:45 What Howie should have said at the event instead 07:00 The power of telling a personal story 08:47 Start standing out and becoming unforgettable today From Me: Website LinkedIn Instagram Catch up with my interview with Karen Eber to learn more about the five factory settings of the brain. Legendary Quotes: “ It wasn't because I was boring, it's because I wasn't telling a story. Me, the person, is interesting. I know that. But I was almost reciting a headline or a resume or something, it's very robotic.” – Howie Chan “ You don't have to say, 'Oh, Howie, I don't have any stories.' Take any facet, anything that you want to say, and put it in that [four-part framework], and you have a story.” – Howie Chan “ Instead of telling them a cookie-cutter, one-line about who you are or what you do, you tell them a story that can connect. And they don't have to be epic or crazy to be powerful. Often, the best stories are personal. They're small, but they just need to be from you.” – Howie Chan It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Legend Effect Podcast, host Howie Chan interviews William Hanson, a leading authority on etiquette and influence who advises royalty, banks, and global brands. They explore how manners, often seen as outdated, help us connect across cultures, lead with influence, and simply be kind. William explains the difference between manners and etiquette and shares practical tips to show up with confidence, clarity, and connection in any setting. Episode Breakdown: 02:41 How William handles others' opinions about his agitating content 06:39 The difference between manners and etiquette 08:29 When to break the rules of etiquette 10:24 The role of etiquette rules for community and belonging 12:32 The consequences of a world where everyone is insecure 13:58 Making etiquette more accessible and William's book cover controversy 18:32 How manners and etiquette rules help and why they matter 25:17 Navigating an etiquette mishap 27:47 Two powerful habits that we could all benefit from having 32:12 What it takes to leave a good first impression 36:07 How to give a good handshake and get out of an awkward one 39:47 The importance of leading by example 41:04 How to approach etiquette rules in a different culture 42:45 Keeping up with the changes in social etiquette 46:43 Breaks in etiquette that drive William mad 49:07 William's viral, controversial How To Eat videos 54:02 How to be more influential as a leader and as a new neighbor 58:01 The power of humor and not taking yourself too seriously 1:01:04 One etiquette rule on its way out and what should remain 1:03:46 A letter to William Hanson’s younger self From Our Guest: Website YouTube Get the book, Just Good Manners. Podcasts, Help I Sexted My Boss and The Luxury Podcast. The cringe comments video that Howie shows William at the start. How To Eat videos: Banana, Rice, and Peas. Catch up with my episode with 6x USA Memory Champion Nelson Dellis to learn how to remember names. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan interviews Ed Tate, the 2000 World Champion of Public Speaking and the go-to coach for corporations, entrepreneurs, and leaders who need to win hearts and minds in high-stakes moments. Ed provides the tools to help you create a memorable opening, the steps to rejection-proof your pitch, his recipe for developing a great story, his process for engineering engaging presentations, and how to end your presentation on a high note. The discussion emphasizes that public speaking and presentation skills aren't just a nice-to-have. These are essential life skills that everyone with a job should master. Episode Breakdown: 03:59 Ed's 7 seconds of terror and how he turned it all around 08:54 How Ed's stutter led him to his public speaking career 13:00 The road to winning the 2000 World Championship of Public Speaking 19:12 The enemy of a good presentation 22:46 The elements of a memorable opening experience 27:39 Presentation skills: The power of a relevant story 29:22 Steps to rejection-proof your pitch 37:31 Ed's recipe for developing a great story and his secret sauce 45:38 How Ed engineers his powerful presentations 57:26 Ed's recommendations for those looking to become public speakers 1:06:57 Ed's take on AI's impact on the industry of public speaking 1:09:04 A letter to Ed Tate’s younger self From Our Guest: Website LinkedIn Youtube X Check out the best place in the world to build your confidence, Toastmasters. Watch Ed's winning speech of the Toastmasters World Championship of Public Speaking, One of Those Days. Get Robert Cialdini's book, Influence. Get started with speaking! Learn more about the National Speakers Association. Legendary Quotes: “ I will never ask an audience to put down their cell phones or their devices or close their laptops because it is my job to be more interesting than any screen. And if I'm not more interesting than any screen, I shouldn't be in this business.” – Ed Tate “When I began, I emulated certain speakers that I liked. But I started making serious money when Ed showed up on stage as opposed to me being a cheap version of somebody else.” – Ed Tate Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want 75 hacks to become more charismatic? Get your FREE copy of my Charisma Tactical Toolkit. In this episode of the Legend Effect Podcast, host Howie Chan interviews Mita Mallick, a powerhouse executive, a LinkedIn Top Voice, a trusted advisor to some of the biggest brands on the planet, and a best-selling author and speaker. They delve into what makes a boss bad, and how we can flip the script so that bad behavior becomes a blueprint for better leadership. The discussion emphasizes that everyone can be a bad boss at some point, but that doesn't mean we have to stay bad. Mita shares practical strategies and tools for us to catch our bad boss moments and come back into being good leaders. She also offers brilliant advice for employees to navigate working for bad bosses. Episode Breakdown: 04:38 The biggest retention tool we have is currently under attack 07:40 Mita's biggest bad boss moments and the transition into the boss role 11:09 Three factors that make us fall into bad boss behaviors 13:20 Strategies to build self-awareness and become a better boss 16:14 A simple approach to build trust with your team that won't backfire 20:01 Medusa: the baddest of Mita's bad bosses 23:47 The 5Ds of bystander intervention to become a better colleague 29:03 Why people don't intervene in a toxic workplace 34:16 Self-work foundations for good leadership 39:39 The pregnancy penalty and intent versus impact 45:59 Three truths of human behavior that Mita discovered 49:40 Brilliant advice and tools for working better with your boss 53:48 Two messages Mita would leave for every boss 54:47 A letter to Mita Mallick’s younger self From Our Guest: Website LinkedIn Instagram Pre-order the book, The Devil Emails at Midnight, out September 30, 2025. Learn more about the 5Ds of Bystander Intervention at Right To Be. Legendary Quotes: “ Have you noticed the engagement on your team shifting and changing? And how many of us have the courage to look in the mirror and say, 'Do I have something to do with that?' Or am I gonna blame everything else?” – Mita Mallick “ I know there's still Medusas out there in the workplace. I know people still behave this way, and just because you are getting a paycheck every two weeks doesn't give you permission to disrespect or humiliate or devalue people.” – Mita Mallick “ I hope that we have more courage and humility in the workplace. That's what I think we're in desperate shortage of right now.” – Mita Mallick Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan delves into one of the most powerful and most overlooked human truths: ease. The discussion emphasizes that, ultimately, humans are lazy and will always choose the easiest option over the best one. Howie shares the reason why our brains are wired to take the path of least resistance and provides real-world examples of how ease can make or break success, and concrete tactics for applying this truth, whether you're leading a team or trying to get more people to buy your product. Episode Breakdown: 02:30 How US companies got employees to sign up for the 401(k) 03:40 The two systems that drive the way we think and choose 05:14 The Fogg Behavior Model and why motivation isn't enough 06:36 Three real-world examples of how ease changes everything 07:52 How brands actually grow (it's not loyalty programs) 10:40 Three tactics for leaders to make work easy to do 12:20 Three tactics for marketers and business owners to make buying easy 14:49 This hidden driver of human behavior From Me: Website LinkedIn Instagram Read the world-famous psychologist and winner of the Nobel Prize in Economics, Daniel Kahneman's book Thinking, Fast and Slow. Learn more about the Fogg Behavior Model by Stanford researcher Dr. BJ Fogg. Get one of the most evidence-based marketing books ever written, How Brands Grow by Byron Sharp. Discover more about Barry Schwartz's Paradox of Choice in his 2005 TED Talk. Legendary Quotes: “ When you see failed marketing campaigns or you see maybe offers are not converting, they all have one thing in common: it was too much work for the person on the other end.” – Howie Chan “ If you want people to take action, whether that's your team following through or your customers buying, don't just try to increase motivation. You have to make it easier.” – Howie Chan “ Ease isn't a nice-to-have. It is a hidden driver of human behavior. People don't always pick the best product. People don't always follow the smartest leader. They pick the easiest path.” – Howie Chan Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Start conversations with a single unforgettable line that wins hearts and opens wallets. Get the Legendary One-Liner playbook and make your message legendary. In this episode, Howie interviews Ron Tite, an award-winning creative, founder of the Church+State Agency, and the mind behind campaigns for brands like Google, Walmart, and Microsoft. Ron delivers a true masterclass on the purpose of purpose and alignment, both personal and organizational, and how to get your message across in a relatable and engaging way. The discussion emphasizes that people used to vote with their wallets, and now they vote with their time. So, to influence others, our message must be worth their time. Ron provides us with how to craft a purpose for a company and for yourself, the right way, along with his "Think. Say. Do." framework. He shares the ins and outs of how he structures all his speeches and how to apply comedy to them. Lastly, he flips advertising on its head. Episode Breakdown: 06:54 Understand what purpose is and how brands have gotten it wrong 09:50 The parallel between personal purpose and the organization's purpose 13:04 How purpose can lead a profit-driven company towards growth 16:49 The different business model of purpose-driven companies 20:30 How to get the purpose right within the company 23:49 What you need to craft an organizational purpose that actually gets buy-in 30:59 The big flip in advertising from promise to confirmation 36:26 You don't have to save the world, focus on what you care about 38:15 The power of starting with comedy 42:41 The warm open technique that silences the room 48:08 How Ron did it and your permission to fake it as you go 51:45 The process of comedy and how you can apply it 56:43 How Ron structures and customizes his speeches 59:21 The key ingredients of a successful and relatable speech 1:05:54 We don't need a great big meaningful story to deliver value 1:08:10 One simple exercise to help you better influence behavior 1:10:00 A letter to Ron Tite’s younger self From Our Guest: Website LinkedIn Youtube Get the books, Think. Do. Say. and The Purpose of Purpose. Listen to the podcast, The Coup. Read the Mark Ritson article on the purpose and profit paradox. Listen to my interview with David Aaker about his book The Future of Purpose-Driven Branding. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan interviews Rob Volpe, the empathy activist. He is the Founder and Chairman of Ignite 360, an award-winning, best-selling author, and he empowers people to build empathy and be better at the work they do and the people they are. They delve deep into empathy, what it is and isn't, why it's so critical in our personal and work life, and how to develop it so it too can be your superpower. The discussion emphasizes that empathy is not just a "nice to have," in fact, its absence is actually the reason companies lose millions and millions of dollars every year. Rob walks us through the 5 Steps to Empathy that can help you dissolve any conflict and come out on the other side more connected, more powerful, and more effective. He also shares a simple but profound technique called the Curious Breath, which is a quick reset that takes you from reactive to thoughtful, from spiraling to strategic. Episode Breakdown: 03:33 A miracle of life, Judy Garland, and a lot of empathy 08:08 Listen to your intuition to connect with others 10:32 The development of empathy and a real-life example 15:05 Why empathy is so critical in all facets of life 18:31 Fusing the head and the heart to connect and build empathy 21:45 The current empathy crisis in a polarized, angry society 24:31 Empaths: when empathy can quickly become too much 28:18 Go from reacting to responding with a curious breath 32:52 The 5 Steps to Empathy 35:06 How to dismantle judgment so it stops getting in your way 43:56 Choosing to ask questions differently and ditching "Why?" 48:59 What active listening looks like and some exercises to help 55:40 Play the ice cream game and integrate different points of view 1:02:45 Put yourself in the other person's shoes to imagine solutions 1:04:07 How people rallied around Rob after a recent injury 1:07:01 What to do today to start your empathy journey 1:07:42 A letter to Rob Volpe’s younger self From Our Guest: Website LinkedIn TikTok Instagram Get the book, Tell Me More About That. You can find more content about Rob's cats – Domino, Barnabas, and Solitaire – here. Check out the Empathy Circle. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. In this episode of the Legend Effect Podcast, host Howie Chan interviews Lisa Bragg, a strategic visibility expert, a former broadcast journalist turned entrepreneur, and author of Bragging Rights. They delve into how great work won't speak for itself and how self-advocacy is the superpower that will allow you to be seen, to influence, lead, and create lasting impact. The discussion emphasizes that if you're not bragging or self-promoting, you're getting left behind. Lisa provides us with your roadmap out of hiding. She shares easy first steps and strategies to start bragging the right way, the pitfalls to avoid on your path to standing out, and gives you the push you need to start advocating for yourself today. Episode Breakdown: 03:26 The value of sparkle and showing up with shine, shimmer, and bravery 08:21 The evolution of the word brag into something negative 10:10 The biggest lie we've been told about bragging 10:55 What makes bragging either icky or not 15:04 When bragging goes wrong 17:33 Easy first steps to start bragging the right way 22:08 Lisa guides Howie through reaching potential podcasting guests 27:43 Self-promotion, effectively reaching out cold, and opening doors 33:42 The importance of amplifying what you're doing again and again 38:22 Overcoming internal barriers to bragging 39:58 Why your work won't speak for itself 43:48 The risks and rewards of standing out 46:05 Don't humble brag, do this instead 49:21 The power of sharing the story behind everything 52:16 Stop holding back, start advocating for yourself today 56:06 How to avoid over-bragging 57:42 Always think of your audience and don't make things up 1:02:34 Find the shortcut to your future through self-advocacy 1:07:08 A letter to Lisa Bragg’s younger self From Our Guest: Website LinkedIn Instagram Get the book, Bragging Rights. Catch up with my interview with Fotini Iconomopoulos. Legendary Quotes: “ It's not a Me, Me, Me journey when we are doing bragging and self-promoting. It's really how do I make sure that people know where I am of service and then how do I bring other people along the way.” – Lisa Bragg “ You don't have to constantly start something brand new all the time. We don't have to have a million ideas. We can just even have one really solid idea. And be known for that over and over again. That'll give you influence.” – Lisa Bragg Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary. He delves into why your brain fights against being different, why being unique isn't just a fluffy brand exercise, it's actually science, and how to define your edge and your ability to show up different in a sea of sameness. The discussion emphasizes that if you don't stand out, you will not get attention, you will not be able to influence, and you will not be able to get where you're trying to go. Howie provides some neuroscience insights and a three-step framework to help you figure out YOUR different, which he backs up with powerful stories of brands that managed to step out of the crowd. Episode Breakdown: 02:25 Why being different is so hard 03:23 Salience: what our brains are actually designed to notice 04:50 The story of an intensely unique brand that broke through 07:22 Step 1: Study the competition 09:46 Step 2: Find the opportunity 11:20 Step 3: Test the edge 12:17 How to break the psychological barrier and stand out the right way 15:07 What's one unique thing that could change your trajectory ? From Me: Website LinkedIn Instagram Learn more about Liquid Death here. Legendary Quotes: “ If you say the same things, if you show up the same way, it's all gonna blend into the background. So you will not get attention, you will not be able to influence, you will not be able to get where you're trying to go.” – Howie Chan “ The irony is this: the very thing you fear sharing the thing that makes you feel that you are weird, you're different, you're being cast out, is the thing that people will thank you for.” – Howie Chan " Sameness is safe. Different gets remembered. Always–different is better than being better." – Howie Chan It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan interviews Brian Ahearn, one of only a dozen people in the world certified to teach Dr. Robert Cialdini's method, and who has trained thousands of professionals on how to ethically move people to action. They delve into how to become more persuasive by serving instead of manipulating, as well as the everyday influence that shapes our lives. The discussion emphasizes the importance of not only learning or teaching the principles of ethical influence but also living them out. Brian provides powerful models and frameworks to help you apply the principles of persuasion and influence, such as the T.I.M.E. method, the DEAL Model, and the Core Motive Model. He also shares how all of this can be used in real-life situations with stories of how he has successfully used these principles himself. Episode Breakdown: 03:08 The impact of Brian's personal mission statement 05:58 Brian's journey to learning Cialdini's work and teaching it 11:48 What it takes to be an ethical influencer 14:26 The benefit of establishing genuine relationships 16:02 Don't forget to focus on what actually matters 17:53 How Pre-suasion can make all the difference 22:38 Using the T.I.M.E. framework to set the stage for persuasion 28:01 The seven principles of influence in practice 30:19 Powerful models and frameworks to help you apply the principles 33:00 How using sticky notes can completely change the game 37:39 Combining and amplifying different principles of influence 42:29 The "8th principle": building and leveraging a strong personal brand 50:11 The true power of the relationship part and ways to nurture them 55:22 How Brian lives out his brand and the principles of influence 57:46 The most powerful principle to influence ourselves 1:00:19 Consistency, belief, identity, and attentiveness 1:05:19 Increase the happiness at home with this advice 1:08:06 A letter to Brian Ahearn’s younger self From Our Guest: Website LinkedIn Youtube Facebook Get the InfluencePEOPLE Books. Watch Brian's TEDxNewAlbany Talk. Catch up with my interview with Will Storr. Also, catch up with my interview with our mutual friend, Steve Martin. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. In this episode of the Legend Effect Podcast, host Howie Chan interviews Melina Palmer, the founder of The Brainy Business and the translator between brain science and business strategy. They delve into how behavioral science can make you more influential in business and beyond. The discussion emphasizes that true influence lies in understanding how people think, not just what they say. Melina unlocks some of our brains' secrets so you can have a greater impact on the choices that people make, including your own, without being manipulative. She also shares the truth about pricing so you can be paid what you're worth. Episode Breakdown: 03:00 The power of music and Melina's relationship with it 06:57 Approaching the world with thoughtfulness and curiosity 10:04 Ways you can get in the way of your goals and how to turn this around 14:00 What makes Melina (and others) reject LinkedIn connection requests 16:10 The two systems of the brain, and which one you need to sell to 19:52 A strategy that works for influencing choices and one that doesn't 21:46 What you need to understand to be able to nudge people into action 26:29 Essential steps to get more listeners for your podcast 32:46 The truth about profitable pricing 37:01 Overcome the hesitation and fear behind raising your prices 40:45 The "I'll Start Monday" Effect and how to set better goals 44:47 How Melina helps clients effectively incorporate changes 47:15 Time-saving strategies for thoughtful and effective communication 53:03 How to not only get people's attention but also be remembered 56:15 When shifting one little thing changes everything 1:01:33 Lessons from solving escape rooms 1:04:53 A letter to Melina Palmer’s younger self From Our Guest: Website LinkedIn Youtube Facebook Instagram Get the book "What Your Customer Wants and Can't Tell You" and more. Listen to The Brainy Business Podcast. Watch Melina's TEDxPortland Talk. Catch up with my interview with Nelson Dellis in episode 14 of the podcast. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. In this episode of the Legend Effect Podcast, host Howie Chan interviews Stephen Shedletzky, a global keynote speaker, a leadership coach, and the author of Speak Up Culture, a book that's redefining how we think about psychological safety and organizational influence. They delve into leadership, influence, and, more specifically, how to create a speak-up culture that empowers and impacts change, whether in one-to-one conversations, within our families, communities, or companies. The discussion emphasizes that influence doesn't start when you talk; it starts when others feel they can. Stephen provides the key to effective influence, as well as powerful, tactical insights on how anyone can build cultures where people actually want to speak up and leadership is strong. Episode Breakdown: 03:21 The peak and valley experiences in the pursuit of fulfillment 08:25 Shed's journey of overcoming a stutter and using his own voice 15:44 Incorporate ideas and actions of others into your life in your own way 18:17 Powerful lessons from working with Simon Sinek 22:50 The definition of a speak-up culture 27:57 What a speak-up culture is not and what it actually entails 30:35 Curiosity and understanding others are key to effective influence 32:36 Don't just pitch to prospects, create a speak-up culture 38:10 How to create a healthy speak-up culture at scale 44:34 Influence and leadership versus extroversion and charisma 46:47 How to scale the experience and the impact of a community 49:46 Creating a speak-up culture at home and other parenting tips 56:07 Shed's definition of leadership and what makes a leader good or bad 1:04:53 A letter to Stephen Shedletzky’s younger self From Our Guest: Website LinkedIn Youtube X Instagram Get the book, Speak-Up Culture. Learn more about Dr. Beccky Kennedy's Good Inside parenting support. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary. He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead. Howie provides a three-step framework that will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence. Episode Breakdown: 02:47 The Texan anti-littering campaign that changed the game 04:00 Why this strategic influence technique is so powerful 05:04 Step 1: Find and align with their values 07:10 Step 2: Use identity-based language 08:18 Step 3: Start with a proof move 09:25 What identity-driven influence does From Me: Website LinkedIn Instagram Legendary Quotes: “ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan “ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan “ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie Chan It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling for business - and the fact that it's not just an art, it's also a science that can be applied to amplify your message and move people, not just inform them. The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly. Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. Episode Breakdown: 03:28 Karen's story of culture and tradition in the Marching Chiefs 06:07 How stories influence our brains and decisions 09:55 Leverage the power of internal stories 15:38 The do's and don'ts of effective storytelling for diverse audiences 19:03 Harness the 5 factory settings of the brain to hack the art of storytelling 28:45 Make people pay attention with this tip 30:00 Putting together the perfect story about the power of branding for skeptics 45:46 What relatable conflict actually looks like 48:39 Use prepared stories, but always connect them to the audience 51:15 How to structure the perfect story on the fly 54:36 Don't rely on just one epic story, and beware of this common mistake 1:00:06 Disco balls, fun metaphors, and visual aids 1:02:53 When to tell and when not to tell stories 1:04:47 A letter to Karen Eber’s younger self From Our Guest: Website LinkedIn Youtube Instagram Get the book, The Perfect Story. Watch Karen's blockbuster TED Talk. Legendary Quotes: “ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber “ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen Eber Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander, a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact. They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that we don't need to wait for clarity to take action because we gain clarity through awareness, curiosity, and the willingness to experiment. So, don't wait. Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical. Episode Breakdown: 03:29 A profound message to help get you through challenging times 07:26 Why you're stuck in autopilot and how to effectively break free 11:41 Self-awareness and redesigning your environment for success 13:57 How to become more self-aware (without hitting rock bottom) 16:41 The Lehman Brothers collapse: a blessing in disguise 20:36 Find out what you truly want through curiosity 27:03 How to stand out amongst the noise 30:41 Will you be replaced by the rise of AI? 34:13 Collapse the gap between the life you're living and the life you want 38:15 The path to abundance: gratitude 41:14 An exercise to tap into who you really are and find alignment 43:18 What stops us from moving towards the life we know we want 45:00 Being afraid of our power and the real challenge of being successful 47:53 Happiness and achievement are not one and the same 52:14 Three questions to unlock the path to the life you want 56:39 What Simon's late mother would say about his chosen path 58:25 A letter to Simon Alexander’s younger self From Our Guest: Website LinkedIn Instagram Get the book, Energize. Check out Simon's LinkedIn post from a year ago. Watch Simon's first YouTube video. Catch up with my interview with Will Storr in episode 17 of the podcast. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end. They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first. Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks. Episode Breakdown: 04:38 Liane's badass parents and their influence on her 07:37 Finding the courage to be fully Liane in public 11:33 The counterintuitive fact that trust and connection come from vulnerability 14:44 The magic pairing: vulnerability and accountability 16:59 The 4 layers of trust and how you're probably eroding it 20:12 Building trust within complex team dynamics 22:19 The difference between a team and a community 26:19 The concept of Thought Load and how we need to protect ourselves from it 29:30 The 6 toxic team archetypes 33:22 How you can change your team from any seat at the table 36:52 Conflict debt, and Liane's journey with conflict at work 40:51 How to handle conflict with your boss and change the trajectory of your team 46:34 Why we suck at working together and the value of getting good at it 51:00 Tips for dealing with tension and friction within a team 56:51 The truth about stoicism and accountability (they're not what you think) 59:31 The question that stops conflict in its tracks 1:03:14 A letter to Liane Davey’s younger self From Our Guest: Website LinkedIn Youtube X Facebook Get the book, The Good Fight, and You First. Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step). Produced by Ideablossoms. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of The Legend Effect, host Howie Chan delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter). The discussion emphasizes how small changes can affect large outcomes. Howie provides three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. 📩 TryLegend Letters. Episode Breakdown: 02:10 The typo that changed everything 03:55 The Pratfall Effect 04:50 Influence with ethics 06:26 Tip #1: Effort 08:54 Tip #2: Specificity 09:54 Tip #3: Free to refuse From Me: Website LinkedIn Instagram To see the true impact of a single letter, check out my post without the typo and the original post with the typo. Legendary Quotes: “Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan “ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan “ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan 👍 Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world. They delve into Katelyn's tough but life-changing journey of building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential. The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more. Episode Breakdown: 03:12 How Katelyn ended up killing her startup 07:07 The crazy surprises that came afterward 13:53 The birth and evolution of Customer Camp 18:27 How ‘Why We Buy’ became the business 23:33 Jobs to be done and other customer insights that shaped Why We Buy 27:36 Using behavioral science to influence others (including toddlers) 31:07 The difference between influence and attention 33:05 The hard choice behind building authority and becoming influential 37:32 How to become Unignorable 43:11 The role of reactance, envy, and mimetic desire in our choices 49:04 The 7 F's of attention and other techniques for building influence 59:02 Why shortcuts sabotage your influence 1:04:21 Wallet-opening words and numbers 1:08:19 The 80/20 of influencing buyers 1:09:51 A letter to Katelyn Bourgoin’s younger self From Our Guest: Website LinkedIn X Join over 63,353 marketing geeks in the Why We Buy Newsletter. Get the book, Wallet-Opening Words. Check out Katelyn's blog post about killing her startup. Participate in Katelyn's Pre-selling with Pre-suasion email challenge. Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Legend Effect Podcast, host Howie Chan interviews Sam Horn, founder of the Intrigue Agency, an award-winning author, sought-after keynote speaker, and a true legend when it comes to business storytelling and intrigue. They delve into the nitty-gritty details of storytelling, sharing effective techniques to tap into your unique stories–and hook and hinge them back to your audience. The discussion emphasizes that clarity is a superpower no matter what you're creating. Sam provides a step-by-step process to help you take the ideas and messages that are in your head, your gut, or your heart and turn them into something clear, compelling, unique, and memorable, so you can make the impact you want in the world, in the face of AI. Episode Breakdown: 03:48 Instructions to follow along with Sam's workshop 05:48 The first step of business storytelling: clarify your story 08:43 The structure of a page-turner book 11:40 The 5 questions for a compelling intro 20:44 Draw inspiration from your benchmark books 24:18 The crucial importance of human intelligence (HI) 30:04 Tapping into your unique stories 38:39 How to unpack your story, then hook and hinge it 45:00 The value of putting humanity back into communications 49:31 Be engaging with something contrarian 55:20 How to make a real impact with your content 1:00:03 The power of writing an evergreen book 1:08:47 A letter to Sam Horn’s younger self From Our Guest: Website LinkedIn Youtube Facebook Instagram Get the book, Tongue Fu! Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. Legendary Quotes: “ If you want to be a thought leader, if you want to have a career 10 years from now, invest the effort right now to have HI, human intelligence, not AI.” – Sam Horn “If you want to build your brand [or] command the attention of the world, you will not be content to be common [... or] one of many. They can get that anywhere. And where are you uncommon and one of a kind? With your real life.” – Sam Horn “If people are saying the story is fluff, it's because we never use the personal story as a meaningful metaphor that motivates people to reflect.” – Sam Horn It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Hosted on Ausha. See ausha.co/privacy-policy for more information.