Show overview
Influence Anyone has been publishing since 2024, and across the 2 years since has built a catalogue of 94 episodes, alongside 1 trailer or bonus episode. That works out to roughly 80 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run an hour to ninety minutes — most land between 49 min and 1h 9m — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Science show.
The show is actively publishing — the most recent episode landed 6 days ago, with 33 episodes already out so far this year. The busiest year was 2025, with 52 episodes published. Published by Howie Chan.
From the publisher
The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Latest Episodes
View all 94 episodesChicken Soup for the Soul Co-Creator: From 144 Rejections to 500M+ Books Sold Worldwide
Career Pivoting After Getting Laid Off at 42 (and 3 things I’d do differently if it happened again)
The “Inner Propaganda:” How To Change Your Beliefs, Influence Reality & Build the Ultimate “ Antifragile Identity”
The 7 Signals: Why Your Attention Span Isn't Short (and What Actually Captures Human Focus)
Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format
The Psychology of LinkedIn Success: 5 Traits That Turn Invisible Experts into In-Demand Ones
Emotional Targeting Expert: The Secret Behind Every Sale
The 5 Influence Styles: Why Some People Are Impossible to Persuade
Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales
You're Not Broke, You're Behaving Broke: 7 Science-Proven Reasons People Stay Poor (+ Bonus #8 That Changes Everything)
What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity
Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World
Story Selling vs. Data Selling: The Story-Insight-Data Framework That Drives Human Behavior
Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore
“Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again
S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO)
Tech Humanist: AI Skills That Make You 28% More Valuable in The Marketplace (and the TRUTH about AI Job Loss)
Linkedin Five: The 5-Step System to Build Influence, Generate Opportunity & Win on LinkedIn in 2026
Top Negotiation Expert: The Mistake Most Businesses Make About Pricing
Ep 74Behavioral Sales Expert: The Big Reason Why People Aren’t Buying What You’re Selling
Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science. They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes. Matt introduces the powerful concept of the “zone of acceptance” and explains how small, strategic actions can move prospects closer to a decision. You’ll discover how to uncover what’s really holding customers back, design smarter customer journeys, and ethically influence decisions using proven behavioral science principles. Find the Zone of Acceptance Expansion Prompt here: https://www.howiechan.com/zone-prompt-pod Chapters: 00:00:00 Selling Courses vs. Removing Barriers 00:07:52 The “Zone of Acceptance” Explained 00:15:55 Psychological Barriers in Sales 00:24:04 The #1 Conversion Killer: Uncertainty 00:34:28 The SURF Method Breakdown 00:51:49 Every Interaction Has a Hidden Yes From Matt Sucha: Website: https://mindworx.net/ LinkedIn: https://www.linkedin.com/in/matt-sucha/ YouTube: https://www.youtube.com/@MINDWORX_Consulting Instagram: https://www.instagram.com/mindworx_behavioral_consulting/ Facebook: https://www.facebook.com/mindworx2014 Find Matt’s bestselling book, The Hidden YES, here: https://thehiddenyes.com/influence Listen to “The Godfather of Influence”, Dr. Robert Cialdini’s episode here: https://open.spotify.com/episode/5dVmBJXmLEqUfArB53hwR8?si=Gk9HfuDCT4SDEufL3WzHZg https://podcasts.apple.com/ar/podcast/influence-anyone/id1773148427?i=1000732793093 Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.