006 - Tech Industry Trends

Welcome to Episode 6 of HubShots! Recorded: Tuesday 10 November 2015 Spectre opens this week – Craig is excited. Emojis versus Emoticons (I got the terms confused last week!) In this episode we cover: Shot 1: Inbound Thought of the Week Triple Lead Flow by Lisa Toner - Nurture the relationship. - Invite to guest post. - Share their content. - Become an advisor. - Re-promote the campaigns. Shot 2: HubSpot feature/tip of the Week Where is the HubSpot Content Calendar? -> How do you usually get to it? Ahhhhh, so that’s what that calendar icon is for :-) Shot 3: Challenge of the week We are challenge-less this week. Let us know your challenges. Shot 4: Opinion of the Week Tech Industry trends: http://www.businessinsider.com.au/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10 A useful read for marketing managers about the trends in the tech e.g. how much attention is captured by messaging Craig’s favourite slides: 9, 54, 129, 130, 132 Instant messaging is more popular than social media in the APAC: According to a recent eConsultancy roundup post, messaging has surpassed social media in popularity in the Asia-Pacific. APAC mobile-first markets showed particularly high daily usage of instant messaging. China (69%) and Malaysia (77%) stand in stark contrast to the UK (39%) and the US (35%). If your brand is active in the APAC, finding ways to integrate your social channels with messaging apps will become more and more vital in the coming year. http://simplymeasured.com/blog/top-10-social-stats-this-week Wee chat example Shot 5: General Tip of the week Thinking time outside of your space… Take time out and go help someone who does something totally different Shot 6: State of Inbound Item of the Week p22 the increasing use of freelancers and outsourcing Marketing content creation no longer limited to in-house writers From the report: “According to the tenets of inbound marketing, marketers should createcompellingcontent that re ects their company’s voice and brand while helping the consumers of this content turn into website visitors, leads, and customers. However, the people capturing that unique voice and providing that value don’t always need tobe your own employees. This year’s data showed an increase in the number of respondents who indicated they use freelancers and agency partners for content creation.” Content outsourcing trends Ian – yokohama example Sales p65-67 Sales challenges: #1 is manual data entry From the report: “While executives identify manager non-adoption as the most pressing hurdle, managers themselves report lack of integration with other tools, with manual dataentry close behind. At the lowest level, the number one issue for salespeople was manual data entry. Considering that reps are primarily responsible for data entry, this is not surprising. However, manual data entry was also the most pressing challenge at the VP/ director level, which might raise some eyebrows. Keeping in mind the high ranking of manual data entry at three out of four levels within the sales organization, sales teams would be wise to either adopt a CRM with more streamlined and automatic data entry, or simplify the data input process in their existing system.” Shot 7: Motivation of the Week HubSpot results? : http://ir.hubspot.com/investors/news-and-events/press-release-details/2015/HubSpot-Reports-Strong-Q3-2015-Results/default.aspx Grew total customers to 16,854 at September 30, 2015, up 35% from September 30, 2014. Shot 8: Resource of the Week Facebook Advertising tips: https://moz.com/blog/10-things-ive-learned-while-learning-facebook-ads My client from a few episodes ago who didn’t want to try Facebook advertising: they now have more than 1000 people in the Custom Web Audience – indicating that it is a channel worth testing