How to Scale a Business

Hector sits down with Erik Huberman, CEO of Hawke Media, to peek into the mindset, strategies, and lessons behind building one of the most recognized marketing agencies today. Erik shares how discipline, clarity of vision, and a willingness to adapt have been central to Hawke Media’s growth. From internal crises to identifying market trends and leveraging data, Erik offers a look at what it takes to scale a business while staying focused on the mission. Tune in for a conversation about big-picture thinking with takeaways for any entrepreneur aiming to grow their company.Chapters:00:00:00 – The First Question That Sets the Stage00:00:22 – A Trophy Shelf That Tells a Bigger Story00:01:50 – Why "Easy to Work With" Became Non-Negotiable00:02:34 – The Awkward Phase Every Business Faces00:04:45 – When Focus Becomes the Hardest Skill to Master00:13:31 – The Invisible Mistakes Killing Your Marketing Efforts00:18:11 – A Downward Spiral and the Scrappy Comeback00:20:25 – The Next Big Bet and What Comes AfterLinks and Resources:Erik HubermanHawke MediaErik on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Robert Manasier, CEO of InFocus Brands, to explore the realities of scaling a business by reading market trends and removing ego from decision-making. Robert shares how failure became his greatest teacher, why execution always outweighs ideas, and how simplifying processes is the key to sustainable growth. They discuss the importance of honest feedback, calculated risks, and building teams that prioritize accountability over ego. Tune in to hear Robert explain the mindset shifts and methodologies that drive long-term success in an ever-changing market.Chapters00:00:00 – Where Market Wisdom Begins00:00:58 – Teenage CEO: Lessons from Robert’s First Failures and Triumphs00:03:11 – The Invisible Skill: How to Read Markets Before They Speak00:04:54 – Adapt or Expire: The Relentless Reality of Market Shifts00:10:30 – Teams Without Ego: Building a Culture That Executes00:11:42 – Predictions vs. Patterns: Spotting What’s Next Before It’s Obvious00:22:01 – Scaling Simplified: Why Complexity is the Silent Killer of GrowthLinks and ResourcesRobert on LinkedInIn Focus Brands on LinkedInIn Focus Brands on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Jacob Kelly for a conversation about the intersection of marketing, content creation, and genuine connection with audiences. Jacob shares his experiences from growing one of the top podcasts in the world to building impactful marketing campaigns, breaking down why chasing trends often leads to hollow results. They explore the balance between art and media, the underrated power of newsletters, and how businesses can use podcasts as more than just content—they can be sales tools. Tune in to hear a fresh perspective on how brands can truly resonate with their audience.Chapters00:00:00 – The Unfiltered Opening: Meet Jacob Kelly00:00:30 – From Sports Marketing to Podcast Stardom: Jacob's Origin Story00:02:08 – Why Most Businesses Fail at Online Marketing00:04:08 – The Podcast Hack That Doubles as a Sales Tool00:08:03 – Newsletters Aren’t Dead: Why Jacob Still Bets on Email00:12:21 – Timeless Marketing Strategies That Outlast Trends00:21:56 – Art vs. Media: Why Your Business Needs to Know the Difference00:24:35 – The Wrap-Up: Key Takeaways and Final ThoughtsLinks and ResourcesJacob on LinkedInJacob on InstagramJacob on TikTokArtwell PodcastArtwell SubstackAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is critical, pushes back against myths around success, and tells the importance of mindset and authenticity in achieving real growth. It’s an awesome conversation about the tough questions leaders need to face and the hard truths that drive meaningful change.Chapters00:00:00 - A Name You Won’t Forget00:00:25 - Unpacking a Fresh Perspective00:01:29 - Myths That Refuse to Die00:03:15 - What’s Hiding Beneath the Surface?00:04:43 - The Mindset Alchemy00:06:20 - The Tug-of-War We All Face00:08:57 - When Leaders Become Heroes00:17:51 - Breaking Boundaries at Home00:21:26 - Lessons Etched in Gold00:24:09 - The Doorway to Something MoreLinks and ResourcesMaresa on LinkedInThe Executive Cat HerderAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth.Chapters00:00:00 - Opening the Gateway to Trust00:00:29 - From Marketing to a Market Crash00:02:19 - The Trust That Builds Businesses00:04:07 - A Framework Born from Crisis00:06:36 - Spotting Hidden Trust Barriers00:12:21 - When Trust Transforms Teams00:18:23 - Decoding the Trust Triangle00:23:01 - A Final Word on Trust’s PowerLinks and ResourcesNatalie on LinkedInSuccess Through TrustThe Power of Trust: How Top Companies Build, Manage and Protect ItTrusted: The Proven Path To Customer Loyalty And Business GrowthBuilding Trust With Your Customers: A Workbook : Eight Guiding Principles to Building and Protecting TrustAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector welcomes Dr. Shikha Goodwin to the show. She’s a neuroscience expert with a passion for exploring how the brain shapes resilience, decision-making, and growth. Together, they discuss the connection between brain health and entrepreneurship, breaking down ways leaders can improve focus, manage stress, and navigate challenges. Dr. Shikha shares how she went from engineering to biomedical research, explaining the science behind everyday actions like exercise, community, and mindset. Tune in to hear how to strengthen mental capacity and build a foundation for long-term success!Chapters00:00:00 – Opening the Conversation: A Warm Welcome00:01:25 – The Journey That Shaped Dr. Shikha00:05:27 – Founders’ Hurdles and Practical Wisdom00:08:28 – Exploring the Brain’s Role in Innovation00:13:40 – Strategies to Maintain Peak Brain Performance00:19:16 – Why Nature Plays a Vital Role00:21:55 – Scientific Insights on Finding Purpose00:24:14 – How Resilience Shapes Leaders00:25:49 – Trauma and Its Impact on Leadership00:29:00 – Personal Stories of Triumph Over Adversity00:34:31 – Community and Positivity as Game Changers00:38:38 – Final Thoughts and TakeawaysLinks and ResourcesDr. Shikha Jain GoodwinDr. Shikha on LinkedInSAIKR on LinkedInGoogle ScholarNeurotreeAcademiaBrain Sciences CenterAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Georgia Vanderville to discuss her journey as she went from an accidental candle maker to a thriving entrepreneur. Georgia shares how a simple gift sparked the beginning of her candle business, the challenges she faced in scaling her vision, and the personal growth required to embrace her role as a leader. She opens up about the internal battles many entrepreneurs face, the mindset shifts that shaped her path, and the lessons she’s learned about resilience, opportunity, and creating lasting impact.Chapters00:00:00 - The Unveiling of a Unique Journey00:01:00 - Georgia’s Bold Leap into Entrepreneurship00:02:09 - Crafting Success: The Birth of a Candle Empire00:04:25 - The Spark That Ignited It All00:08:10 - Rising Above: Lessons in Resilience and Growth00:13:50 - The Power of Personal Evolution00:23:23 - Pearls of Wisdom: Parting AdviceLinks and ResourcesGeorgia on LinkedIn Shortie’s Candle CompanyShortie’s Candle Company on FacebookAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience.Chapters00:00:00: Welcoming Ross McDaniel Back00:00:23: The Start of Trellis Coffee Bar00:02:44: Facing the Unexpected in Local Business00:06:06: Cracking the Code on Permits00:10:32: How Social Proof Fuels Growth00:12:51: Mastering Competency and Local Strategy00:18:33: Turning Reviews into a Growth Engine00:23:33: Closing Thoughts on Scaling with ConsistencyLinks and ResourcesRoss on LinkedInTrellis Coffee BarFencepostAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ben Catley takes us on a journey through the power of accountability and what it truly means to take ownership of one’s growth. Sharing his own transformation into the “Accountability Viking,” Ben dives into the struggle many entrepreneurs face with procrastination, burnout, and staying on course. He breaks down the Five Gates of Growth, revealing how each stage drives personal and business success without losing sight of mental health. You’ll get a firsthand look at how embracing accountability can shift the way you approach both work and life, challenging the common approaches to goal-setting and self-discipline.Chapters00:00:00 - Meet the Accountability Viking, Ben Catley00:00:42 - Pathway to Accountability Power00:02:00 - Unveiling Accountability’s True Force00:04:54 - The Viking Persona Unleashed00:11:53 - Decoding Resistance in Accountability00:19:08 - The Neuroscience Behind Burnout Avoidance00:22:09 - The Five Gates: Unlocking True Growth00:31:49 - Final Words & How to Connect with BenLinks and ResourcesBen on LinkedInGet Sh!t Done with Ben’s Accountability CoachingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to make an impact without getting lost in the noise.Chapters00:00:00 - Introduction & Warm Welcome00:00:33 - Steve Cummins' Path to Marketing00:02:53 - Tackling Tech Marketing Hurdles00:04:47 - Proven Strategies to Elevate Tech Marketing00:05:44 - Avoiding Costly Marketing Missteps00:10:32 - Gaining Momentum Through Targeted Focus00:16:37 - The Power of Consistent Marketing Practices00:21:24 - Exploring the Future: New Marketing Technologies00:23:45 - Closing Insights and Final ReflectionsLinks and ResourcesSteve on LinkedInSolent StrategiesThe Marketing Mix PodcastAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Julie Boll talks about her journey of self-discovery and growth as an entrepreneur, focusing on the emotional and psychological barriers many business owners face. She opens up about overcoming her own scarcity mindset, imposter syndrome, and the limiting beliefs that kept her from reaching her potential. Through her story, Julie explains how tools like emotional agility and self-compassion can empower entrepreneurs to break free from constraints and align with their true vision. You’ll gain insights on moving beyond fears and creating a business that truly resonates with your values and strengths.Chapters00:00:00 - Introduction and Welcome00:00:21 - Uncovering the Emotional Side of Entrepreneurship00:01:16 - Julie's Unexpected Path to Entrepreneurship00:02:07 - Navigating Challenges and Scarcity Thinking00:04:54 - Supporting Nonprofits and Consultant Growth00:06:45 - Breaking Free from Limiting Beliefs00:10:16 - Confronting Imposter Syndrome with Emotional Agility00:13:47 - Redefining Identity Through Voice00:14:13 - Facing Podcasting Fears00:15:49 - Sharpening Business Goals00:18:47 - Shame and Emotions00:19:47 - Crafting a Framework for Entrepreneurs00:22:00 - Social Media’s Role in Entrepreneurial Challenges00:24:57 - Revealing Secrets to Scaling a Business00:26:24 - Final Reflections and FarewellLinks and ResourcesJulie on LinkedInJulie Boll ConsultingCourageous Leadership ScorecardAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tonya Eberhart shares how she went from selling vacuums door-to-door to becoming a leader in personal branding. She breaks down why your personal story is the key to standing out in today’s crowded market and explains the real difference between rebranding and refreshing. Tonya also talks about common mistakes businesses make when it comes to branding and how to avoid them. Whether you're just starting out or looking to refine your brand, Tonya’s insights will get you thinking about branding in a whole new way!Chapters00:00:00 – A Story of Transformation Begins00:01:08 – From Door-to-Door Sales to Media Powerhouse - Tonya Eberhart00:01:53 – The Birth of a Revolutionary Branding Idea00:03:07 – Unlocking the True Power of Personal Branding00:04:47 – Navigating the Digital Branding Landscape00:07:11 – The Key to Understanding Your Brand's Core00:12:10 – The Secret to Attracting Your Ideal Customer00:14:33 – Avoid These Common Branding Pitfalls00:17:13 – Crafting a Brand That Truly Defines You00:18:28 – Building a Brand That Resonates and Inspires00:19:53 – How to Showcase Your Brand to the World00:21:10 – The Difference Between Rebranding and Refreshing00:24:57 – Personal Branding vs. Business Branding: The Big Debate00:26:25 – Wrapping Up: Lasting Insights on BrandingLinks and ResourcesTonya on LinkedInTonya on InstagramBrandFaceBe Bold Branding PodcastAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chad Brown shares his journey from building a successful media production company to facing a major leadership crisis that nearly cost him everything. He opens up about how his relentless pursuit of success strained his family and burned out his team, leading to a wake-up call that transformed the way he runs his business. Chad explains how he shifted his focus to building a people-centered organization and the lessons he learned about leadership, trust, and scaling a lean operation. His story offers valuable insights for anyone looking to balance growth with sustainable leadership. Chapters00:00:00 - Kicking Off: A Deep Dive into Scaling with Chad Brown00:01:00 - Chad’s Leap into Media: From Weddings to Big Brands00:03:20 - The Grind: Personal Sacrifice and Industry Clout00:05:45 - Burnout Reality: The Moment Everything Changed00:09:30 - A New Approach: Transforming Leadership & Team Dynamics00:12:45 - Lean and Mean: Operational Strategies that Work00:16:55 - Trust and Leadership: Building Teams that Thrive00:23:20 - Final Takeaways: Lessons Learned and Next StepsLinks and ResourcesChad on LinkedInFounder FreedomAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of Legal Rank, host Emma Edmonds sits down with J.B. Harris, a distinguished attorney from Miami known for his impactful work in tobacco litigation and his adventurous spirit. With a legal career spanning over four decades, J.B. has been recognized as one of the Top 100 Lawyers by The National Trial Lawyers in 2020 and 2021. Beyond the courtroom, he’s trekked to Mount Everest Base Camp and hiked across the peaks of Mongolia and Yellowstone. Dive into J.B.'s unique path, his passion for justice, and the personal and professional mountains he's yet to conquer.Links And Resources: J.B. Harris on LinkedIn Emma Edmonds on LinkedInNOVA Injury LawThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a product they truly need, and delivering a "wow" experience that keeps them coming back. He also shares hard-earned lessons on what works—and what doesn’t—when it comes to scaling a business.Chapters00:00:00 – Welcome to the Journey of Scaling00:00:27 – Jon Morrison: From Scrounging to Thriving00:02:15 – Entrepreneurial Beginnings: Scrambling for Solutions00:04:05 – Discovering the Niche: The Heart of Entrepreneurship00:06:23 – Serving Your Tribe: The Power of Connection00:10:15 – Elevating with Service: What Makes a Business Stand Out00:14:35 – Business Success: Frameworks that Transform00:19:45 – Taking the Leap: Strategies to Scale Smartly00:25:30 – Scaling Your Business: Lessons from the Frontline00:28:48 – Wrapping Up: Key Takeaways for Entrepreneurs00:30:05 – Conclusion and Final ThoughtsLinks And Resources:Jon MorrisonJon on LinkedInNow Start With Who by Jon MorrisonGet ClearGet Clear AISegmentologyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the How to Scale a Business Podcast, host Casey Haakinson welcomes April Elizabeth, owner of Innovative Commercial Capital, to discuss how her firm is revolutionizing the lending industry for small businesses. April shares her journey from high net worth banking to creating a more intentional lending platform that offers solutions tailored to businesses of all types. From working capital loans to real estate investments and franchising support, April dives into the holistic approach her firm takes to ensure long-term success for clients. Learn how April’s passion for helping businesses scale, combined with her strategic partnerships, has made her a key player in the lending space. Don’t miss her insights on how to navigate a tough market, stay competitive, and continuously grow in the world of business finance.Links And Resources: Innovative Commercial Capital April Elizabeth on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Asmâa Methqal, founder of Fire and Flow, shares how business leaders often become their own biggest obstacles to success, getting in their own way. She explains the importance of balancing drive and action with intuition and self-awareness. Asmâa also talks about how leaders can break through internal roadblocks by focusing on personal growth and fulfillment, not just external goals. Through practical insights, she shows how this shift can lead to more sustainable business growth and a deeper sense of purpose.Chapters00:00:00 – From Burnout to Breakthrough: How Asmâa Methqal Started a Movement00:01:00 – The Power of Listening to Your Body’s Intuition for Business Success00:04:43 – Why Inner Work is the Missing Key to Scaling Your Business00:07:43 – Embodying Leadership: The Game-Changer for High Performers00:12:54 – Practical Tools to Blend Fire and Flow for Maximum Impact00:18:30 – Harnessing Intuition: How Trusting Your Gut Can Transform Your Business00:24:17 – Final Thoughts: Building Resilience and Systems for Sustainable GrowthLinks and ResourcesAsmâa on LinkedInAsmâa MethqalSkoolMaestra | Business MarketingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of replacing clients. If you're ready to rethink your approach to growth, this episode is for you.Chapters00:00:00 - Welcome and Introducing Alex Nghiem: The Journey to High-Paying Clients00:00:15 - Why Big Clients Matter: The True Power of Higher-Ticket Deals00:01:05 - Alex's Story: How Selling a Business Unlocked the Secrets of Client Value00:02:38 - Small Clients, Big Challenges: The Hidden Costs of Low-Budget Work00:04:20 - Unlocking the Benefits: Why High-End Clients Stick Around00:07:23 - Finding the Sweet Spot: How Mid-Market Clients Can Fuel Sustainable Growth00:13:20 - Proven Strategies: How to Land Lucrative Mid-Market Clients00:19:52 - Avoid These Pitfalls: The Common Mistakes People Make with High-End Clients00:23:45 - Wrapping Up: Final Takeaways and Key Insights for Scaling with ConfidenceLinks And Resources:Alex on LinkedInExitable AgencyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, host Casey Haakinson welcomes Gene Volfe, the partner and head of Growth & Scale Partners. With nearly three decades of marketing experience, Gene shares invaluable insights into demand generation and lead strategies that empower startups and established businesses alike to thrive in competitive landscapes. Discover how to craft effective growth strategies, leverage cutting-edge tools, and measure success to maximize ROI. Tune in for practical advice and inspiration to take your business to the next level!Links And Resources: Growth & Scale Partners Gene Volfe on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies. He explains how subtle branding changes, like adjusting a website's layout or tweaking messaging, can have a huge impact on business growth. David also dives into the role of consumer psychology in building trust and loyalty, revealing the key to scaling a business successfully.Chapters00:00:00 – Uncovering the Journey: From Nonprofit Work to Global Marketing00:00:24 – The Moment Everything Changed: Cancer, Life, and the Pivot to Entrepreneurship00:02:57 – Founding Northgate Marketing: Building a Global Business from Scratch00:05:48 – Why Most Marketing Fails: Key Insights Every Business Needs to Know00:08:53 – Beyond the Logo: The Subtle Power of Branding and Emotional Connections00:12:36 – The Secret Sauce: David’s Frameworks and Methodologies for Success00:18:45 – Chipping Away the Marble: Discovering Your Brand’s True Identity00:25:03 – Scaling Your Business: Why Your Team and Values Matter More Than You Think00:27:52 – Final Takeaways: Key Lessons for Entrepreneurs Ready to ScaleLinks and ResourcesDavid Allen TracyNorthgate MarketingDavid on LinkedInDavid’s LinkTreeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this exciting episode of the Legal Ranked podcast, host Casey Haakinson sits down with digital marketing expert Chris Moreno, owner of Wonderful Websites. Chris shares his journey from importing steam cleaners to becoming a specialist in helping attorneys dominate Google search rankings. Discover how his company blends Google Ads and SEO strategies to help law firms achieve top organic rankings, avoid hefty ad costs, and bring in valuable client leads. Chris also reveals insider tips on how attorneys can stand out online by staying active with blogs, videos, and Google reviews. Don't miss this insightful discussion packed with actionable advice!Links And Resources:Wonderful WebsitesChris Moreno on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Michelle Gifford shares how she grew her Instagram following from 18,000 to over 238,000 in just two years by focusing on strategy instead of trends or gimmicks. She breaks down how using Instagram to connect with your audience, rather than just promoting your business, can completely change the game. Michelle also gives practical tips on creating content that attracts, nurtures, and converts followers into loyal customers. If you're struggling to make Instagram work for your business, this conversation offers a clear roadmap to start seeing real results!Chapters00:00:00 - Meet Michelle Gifford: The Instagram Strategist Who’s Changing the Game00:00:40 - From Frustration to 238K Followers: How Michelle Transformed Her Strategy00:03:18 - The Secret Power of Instagram Stories: Why They Matter More Than You Think00:04:56 - Too Late to Start on Instagram? Here’s Why the Best Time Is Now00:07:37 - How to Create Instagram Content That Actually Works00:13:12 - The 3-2-1 Framework for Instagram Success00:22:40 - The Key to Scaling Your Business on Instagram (And Beyond)Links And Resources:Michelle GiffordMichelle on InstagramMichelle on LinkedInGrow the GramInsta Social SocietyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale A Business, host Casey Haakinson sits down with Dr. Frank L. Douglas, Ph.D., M.D., a renowned problem solver and innovator. Dr. Douglas shares his incredible journey from academia to the pharmaceutical industry, and his groundbreaking work in addressing systemic discrimination. As the founder of Safe Haven Dialogues, Dr. Douglas explains how reframing problems and focusing on equity and inclusion can empower individuals and transform organizations. Tune in to hear his personal stories and learn more about his mission to create a more inclusive and equitable workplace environment.Links And Resources:Safe Haven DialoguesDr. Frank L Douglas on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, host Casey Haakinson sits down with Tanya Shrivastava, co-founder and CEO of Moktality Inc. Tanya dives into the world of grant writing and strategic consulting for nonprofits, sharing how Moktality Inc. helps organizations secure funding to drive meaningful change. With over 11 years of experience, Tanya discusses the importance of client relationships, adaptability, and data-driven decision-making in the evolving nonprofit landscape. Learn how Moktality Inc. connects nonprofits with funders, navigates financial uncertainties, and drives impactful solutions through comprehensive fundraising strategies.Links And Resources:Moktality Inc.Tanya Shrivastava on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Geoff Woods takes us through his journey from a successful career in medical device sales to becoming a leader in the AI-driven business world. He shares how AI has reshaped his approach to leadership and decision-making, and its role as a powerful tool for strategic thinking. Geoff discusses the challenges executives face in adopting AI, the mistakes most leaders make, and how this technology can dramatically improve business outcomes. He also talks about the potential of AI to revolutionize how leaders approach their roles, offering listeners valuable insights into the future of business strategy. Don’t miss it!Chapters00:00:00 - The Journey Begins: From Medical Sales to AI Leadership with Geoff Woods00:01:01 - Discovering "The One Thing" and Building a Business Empire00:03:00 - When AI Becomes the Mission: How Geoff Woods Found His Next Calling00:05:00 - Scaling to New Heights: AI’s Role in Explosive Business Growth00:06:38 - Strategic Thinking with AI: Why It’s Your Competitive Edge00:09:40 - Avoiding AI Missteps: Common Mistakes Leaders Make00:11:00 - Real-World Impact: How AI is Solving Complex Business Problems00:17:55 - Mastering AI Communication: Unlocking the Full Potential of AI00:23:06 - Whole Foods Case Study: How AI Transformed a Pitch in 16 MinutesLinks And Resources:Geoff on LinkedInAI Leadership The AI-Driven Leader by Geoff WoodsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Jessica Miller shares insights on how entrepreneurs can grow significantly by sprucing up what they already have, rather than constantly chasing new opportunities. She discusses the importance of creating an offer that resonates with potential clients and explains how optimizing existing processes can lead to higher profits with less effort. Jessica challenges the common approach of adding more to a business and instead advocates for focusing on what works best, making this a must-listen for anyone looking to streamline and scale their business.Chapters00:00:00 - A Warm Welcome and Today’s Big Topic: Scaling Your Business Effortlessly00:00:34 - Jessica Miller’s Entrepreneurial Roots: From Startup to Scaling Expert00:01:02 - The ‘Hell Yes’ Offer: The Secret to Making Your Business Irresistible00:02:46 - Unlocking Profits: How to Optimize Offers for Maximum Revenue00:04:34 - Avoiding the Traps: Common Business Pitfalls and How to Overcome Them00:07:39 - Mapping the Client Journey: Strategies for Seamless Sales Optimization00:13:24 - Actionable Advice: Practical Steps You Can Take to Grow Your Business Today00:25:40 - Wrapping Up: Key Takeaways and How to Get in Touch with JessicaLinks and ResourcesJessica on InstagramJessica Miller CoachingIt’s Your Offer PodcastOptimization Scorecard (Free!)Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Robert Brill, CEO of Brill Media and recognized by the Inc 5000 list, unpacks the critical role of Standard Operating Procedures (SOPs) in scaling a business effectively. From starting as a solopreneur to orchestrating a top-tier media buying agency, Robert shares his transformative journey and the pivotal insights he gained along the way. Delving into the nuances of transitioning from a practitioner to a managerial role, he discusses how embracing SOPs and a strategic vision can significantly enhance operational efficiency and business growth. This episode is a treasure trove of practical wisdom for anyone looking to scale their business through disciplined processes and visionary leadership.Chapters:00:00:00 - Welcoming Robert Brill, CEO of Brill Media00:00:21 - The Evolution of Brill Media from Solo Venture to Leading Agency00:02:16 - Setting Strategic Goals for Business Growth00:04:13 - Insights from Industry Veterans and Scaling Businesses00:05:26 - Day-to-Day Responsibilities and Growth Strategies of a CEO00:06:11 - Leveraging White Label Partnerships for Expansion00:08:36 - Key Growth Phases and Organizational Development in Business00:09:44 - How Standard Operating Procedures Facilitate Scaling00:11:37 - The Impact of SOPs on Staff Performance and Client Satisfaction00:13:44 - Role of SOPs in Supporting Less Experienced Team Members00:15:39 - Evolution of Leadership and Management Practices in Scaling00:17:32 - Preparing for Next-Level Growth: Strategic Planning and SOPs00:19:57 - Mastering Delegation for Business Scalability00:22:20 - Wrapping Up: How to Connect with Robert and Brill MediaLinks And Resources:Brill MediaRobert Brill on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Be sure to subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Roy Dekel shares how his experiences as a SEAL operator and entrepreneur intersect, shaping his approach to leadership and business growth. He reveals the intense challenges and lessons learned from the military that have directly influenced his journey in the startup world. Roy also discusses the importance of resilience, adaptability, and making tough decisions, providing listeners with a raw and honest look at what it takes to succeed in both life and business. His insights into real estate technology and the strategic use of AI offer a unique perspective on overcoming obstacles and seizing opportunities in a rapidly changing industry.Chapters00:00:00 - Kickoff with Hector and Introduction of Roy Dekel00:01:00 - Roy Dekel’s Journey: From Israel to SEAL Operator00:01:51 - The Birth and Rapid Growth of SetSchedule00:02:45 - Military Lessons: Shaping Roy’s Entrepreneurial Path00:05:48 - The Harsh Realities and Eye-Openers in Business00:08:42 - Where It All Began: The SetSchedule Origin Story00:10:39 - Stumbles and Success: Mistakes That Shaped the Journey00:13:25 - Shifting Gears: From Investor to Leading CEO00:18:36 - Staying Agile: How Roy Masters the Art of Pivoting00:21:02 - Roy’s Take on AI: A Game-Changer or Just Hype?00:22:50 - Unveiling the Secret Sauce: Patience in Scaling a Business00:23:57 - Wrapping Up: Final Thoughts and FarewellLinks and ResourcesRoy on LinkedInRoy Dekel’s FoundationRoy DekelAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Zack Zeller is a sales expert who achieves high-ticket sales without relying on traditional sales calls. He’s here today to talk about a  fresh approach that leverages strategic communication and targeted messaging to close significant deals. This conversation is a game-changer for anyone struggling with outdated sales tactics! Tune in to revolutionize your approach to selling and learn how to boost your sales without ever picking up the phone.Chapters00:00:00 - Unpacking the Secrets of High-Ticket Sales with Zack Zeller00:01:15 - From Traditional Sales to Digital Success: Hector's Journey00:04:10 - Overcoming Common Sales Missteps and the Elephant in the Room00:09:25 - The Power of Trust: Selling Without a Sales Call00:13:55 - Real-World Success: Case Studies on High-Ticket Sales00:19:20 - Four Essential Steps to Scaling Your Sales Process00:23:15 - Closing High-Ticket Sales Without a Call00:28:45 - Wrap-Up and Exclusive Offers from Zack ZellerLinks and Resources:Zack Zeller on LinkedInThis Shouldn’t WorkAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading Radaro in North America. He discusses the biggest challenges facing logistics providers, the importance of modern technology, and how Radaro’s innovative platform is helping companies achieve greater efficiency and visibility. Tune in for insights on overcoming tech debt, maximizing ROI, and the exciting future of logistics.Links And Resources:RadaroJoe Thull on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the How to Scale a Business podcast, host Casey Haakinson sits down with William (Bill) McGinnis, founder of K2 Transportation, and Jim Gussman, sales executive, to explore the fascinating story behind this Chicago Land Area logistics company. Bill shares his journey from being introduced to the industry by his father-in-law to starting his own successful company. Discover how K2 Transportation grew from a small family business into a reputable player in the logistics sector, emphasizing core values and customer relationships. Jim also discusses the exciting future projects and technological advancements that are shaping the company's growth. Tune in to learn valuable insights on starting and scaling a business in the competitive trucking logistics industry.Links And Resources:K2 TransportationWilliam (Bill) McGinnis on LinkedInJim Gussman on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Welcome to another episode of the How to Scale a Business podcast! Today, Casey Haakinson sits down with Chris Walcher, Senior Director of Sales at CollectCO & Cedar Financial, to delve into the revolutionary debt collection platform, CollectCO. Chris explains how CollectCO's unique two-phase system combines a flat fee and contingency model to save creditors money and improve recovery rates. Learn about the innovative technology behind their consumer-centric approach, the challenges in the debt collection industry, and how CollectCO ensures transparency, data security, and compliance. Whether you're a business owner struggling with collections or simply interested in cutting-edge financial solutions, this episode is packed with valuable insights and advice.Links And Resources:CollectCoCedarFinancialChris Walcher on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Danielle Bornowski shares her journey from a nonprofit communications director to a successful entrepreneur. She explains the importance of clear messaging using the StoryBrand framework and offers lead generation and sales strategies. Danielle also discusses the significance of nurturing client relationships and building a supportive community. Chapters00:00:00 - Meet Danielle Bornowski00:01:25 - Nonprofit to Business Maven00:02:40 - Mastering Clear Messaging00:06:07 - Lead Gen Magic00:13:56 - Nurturing Success00:17:45 - The Art of Asking for the Sale00:21:34 - StoryBrand Secrets00:23:52 - Parting WisdomLinks And Resources:Danielle on LinkedInDanielle on InstagramDanielle on ThreadsDQB StrategiesLevel Up Your Business with DanielleAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

John Baker, a well-established sales executive and recruiter, shares his expertise on managing a seasonal business. He discusses the importance of early planning, strategic advertising, and the role of a supportive team in achieving business success. John also talks about the value of passion over monetary motivation and how delegation of tasks can lead to higher productivity. Tune in to learn how John maintains his edge and continues to push boundaries in his career while balancing personal and professional life.Chapters:00:00:00 - Welcoming John Baker to How to Scale Your Business00:00:53 - John Baker's Journey and Introduction00:02:40 - Importance of Early Planning for Seasonal Businesses00:05:13 - Strategic Advertising Techniques00:09:11 - Role of a Supportive Team in Business Success00:12:54 - Passion vs. Monetary Motivation in Business00:19:36 - Effective Task Delegation for Higher Productivity00:22:20 - Balancing Professional Success with Personal Life00:25:45 - Personal Development Tips and Leadership Insights00:29:10 - Q&A and Final ThoughtsLinks And Resources:John on LinkedInVector MarketingCutcoAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ernesto Mandowsky, creator of the Million Dollar Machine, reveals how business owners can break free from stagnation and propel their operations to new heights. Drawing from his extensive experience in the restaurant industry, Ernesto shares his insights on turning chaotic business practices into streamlined systems that drive consistent success. He explains the importance of clear priorities, effective collaboration, and disciplined processes, giving advice on how to optimize digital workspaces and leverage tools like Notion. You’ll gain perspectives from Ernesto on overcoming growth challenges, identifying blind spots, and implementing strategies that foster sustained business excellence!Chapters:00:00:00 - Introduction: Meet Ernesto Mandowsky, the Million Dollar Machine creator.00:01:02 - Background: From chaotic kitchens to business success secrets.00:02:34 - Scaling Solutions: Tackling growth challenges head-on.00:05:00 - Vulnerability: Why asking for help is your secret weapon.00:08:01 - Project Management: Mastering digital workspaces for productivity.00:15:04 - 6P System: Ernesto’s blueprint for business success.00:21:04 - Success Stories: Real-life transformations and results.00:24:13 - Conclusion: Key takeaways and connect with Ernesto.Links And Resources:Ernesto Mandowsky on LinkedInThe Million Dollar MachineErnesto on InstagramErnesto on YouTubeNewBee by Ernesto MandowskyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Allen Kopelman shares his journey from being a chef to founding a successful payment processing company. He discusses the challenges and changes in the industry, from the early days of phone-line credit card machines to the current era of WiFi-enabled devices. Allen explains the importance of adapting to technological advancements and staying ahead of industry trends, while also addressing the pitfalls businesses might face with major providers like PayPal and Stripe. This is a must-listen for business owners looking to safeguard their financial operations.Chapters00:00:00 - Welcome to the Show: Introducing Allen Kopelman00:01:00 - From Chef to Payment Processing Pioneer: Allen's Unlikely Journey00:02:54 - The Tech Revolution: Transforming Payment Processing00:06:02 - David vs. Goliath: Competing with Industry Giants00:11:29 - Secrets to Smooth Transactions: Best Practices Revealed00:12:43 - Avoiding Disaster: Top Fraud Prevention Tips00:17:30 - The Fine Print: Why Reading Terms of Service Matters00:20:45 - Scammers Exposed: Shocking Identity Theft Stories00:27:48 - Parting Wisdom: Final Thoughts and How to ConnectLinks and ResourcesAllen KopelmanAllen on LinkedInNationwide Payment SystemsSchedule Your Appointment with Nationwide Payment SystemsB2B Vault: The Biz to Biz PodcastAllen’s LinkTreeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ryan Redding is here to share his unexpected journey from an accidental marketer to a key player in revamping home service businesses. Ryan explains how a simple side project turned into a thriving enterprise, dramatically increasing revenue for clients by focusing on customer experience and effective digital strategies. He discusses how important it is to understand the needs of your client, how to leverage AI in a responsible way, and being empathetic in business interactions. Be sure to tune in as Ryan talks about the lessons learned from his unique path and the impact of customer-centric approaches on business growth.Chapters:00:00:00 - Kicking Off with Ryan Redding: Marketing Guru and Levergy Owner00:00:46 - Ryan's Unexpected Entry into the World of Marketing00:02:32 - Building Websites for Small Businesses on a Shoestring Budget00:03:44 - From $150K to $6.3M: A Plumber's Journey to Success00:06:07 - Breaking Points: Challenges in Scaling Operations00:08:12 - Why Customer Focus is Key to Business Growth00:12:04 - Harnessing AI and Tech for Better Business Solutions00:17:32 - Mastering Marketing Basics and Understanding Your Customers00:23:26 - Wrapping Up: Final Insights and TakeawaysLinks And Resources:Ryan on LinkedInBlueCollar.CEO PodcastLevergyThe Book On Digital Marketing: For Plumbing & HVAC Contractors by Ryan ReddingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jason Lee, founder of Concierge Business Advisors, shares the strategies he uses to make business decisions. Jason explains how principles like the "minimum effective dose" can be used to make the best of business systems and achieve huge results with minimal effort. He discusses pitfalls that a lot of people experience in business growth, the importance of aligning vision with team goals, and how technology, particularly AI, can play a crucial role in enhancing decision-making processes.Chapters:00:00:00 - Welcome & Meet Jason Lee00:01:00 - Frameworks for Scaling Your Business00:03:00 - From Gaming to Business: Jason’s Journey00:05:00 - System Optimization and Network Effects00:07:00 - Common Mistakes & Pitfalls in Business Growth00:09:00 - Aligning Business Vision with Team Goals00:11:00 - Real-Life Examples of Strategic Business Decisions00:15:00 - The Chess Analogy: Adapting Your Business Strategy00:18:00 - Utilizing AI for Messaging and Marketing00:22:00 - The Peace of Clarity: Understanding Your Business00:23:00 - Contact Information & Final Thoughts Links And Resources:Jason LeeJason on LinkedInConcierge Business AdvisorsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dan Mott shares his journey from a marketing professional who despised sales to a social selling expert who has mastered the art of relationship-building on LinkedIn. Dan discusses his proven three-step approach: creating engaging content, developing an effective engagement strategy, and implementing a proactive prospecting system. He shares how these methods not only increased his business's revenue but also changed his perspective on sales. Listeners will learn how to leverage social media to build authentic connections and scale their businesses efficiently.Chapters:00:00:00 - Kicking Things Off with Dan Mott00:00:37 - From Sales Hater to LinkedIn Innovator00:03:36 - The Triple Threat of Social Selling00:06:13 - Crafting Content that Converts00:08:45 - The Art of Writing Engaging Posts00:11:20 - Balancing Quality and Quantity in Content00:14:52 - Engagement Masterclass: Tips and Tricks00:17:18 - Building Genuine Connections00:19:35 - Leveraging Comments and DMs for Success00:21:49 - Prospecting Like a Pro00:27:21 - Final Nuggets and Must-Have ResourcesLinks And Resources:Dan on LinkedInThe LI Social Selling PlaybookMarketing OpsDan’s NewsletterAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Paden Squires, a seasoned CPA, talks about how important year-round tax considerations are for entrepreneurs. He discusses common tax pitfalls and stresses the importance of proactive planning to prevent end-of-year panic and financial disarray. Paden gives advice on setting up simple, effective systems to manage business finances, ultimately leading to smarter business decisions and smoother tax seasons. His approach breaks down the complexities of tax preparation, aiming to equip business owners with the knowledge to handle their financial responsibilities more confidently.Chapters:00:00:00 - Welcome & Introducing Paden Squires, CPA Extraordinaire00:00:35 - Unpacking Tax Trauma: Personal Stories with Business Impact00:01:57 - Meet Paden: From CPA to Financial Guru00:04:35 - Paden's Journey and Tax Consulting Expertise00:07:18 - Why Robust Financial Systems are Game-Changers for Entrepreneurs00:10:12 - The Critical Role of Accounting Systems in Scaling Businesses00:13:09 - Mastering Taxes: Paden's Strategies for Proactive Planning00:18:34 - Exploring the Future: AI's Transformation of Accounting00:20:43 - Wrapping Up: Key Takeaways & Connecting with PadenLinks And Resources:Paden SquiresPaden on LinkedInBehind Their Success PodcastPaden on YouTubeWR TaxPaden’s LinkTreeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dustin Riechmann shares his journey from traffic engineer to successful digital marketer and entrepreneur. Dustin discusses the challenges of balancing family life with professional ambitions, his experiences with starting and scaling multiple online businesses, and his foray into podcasting and digital marketing. He offers insights into the power of podcast guesting, his approach to coaching, and how he strategically used his marketing expertise to scale businesses effectively. Dustin provides practical advice for entrepreneurs on growth and scalability, illustrating his points with personal anecdotes and professional milestones.Chapters:00:00:00 - Welcome to the Show: Meet Dustin Riechmann00:00:37 - From Traffic Engineer to Entrepreneur: Dustin's Origin Story00:01:32 - The Leap to Digital Marketing00:02:33 - Pivotal Moments: Fire Creek Snacks and the COVID Challenge00:03:05 - First Steps in Podcast Guesting: A Game-Changing Discovery00:04:18 - Crafting a Coaching Empire from Scratch00:06:26 - The Power of Masterminds: Evolving Dustin’s Business Model00:08:44 - Overcoming Obstacles: Scaling a Business in Real-Time00:12:28 - Vision for the Future00:18:00 - Realizations and Growth: The Need for a Scalable Business Model00:23:49 - Wrapping Up: Insights and Where to Connect with DustinLinks And Resources:Dustin on LinkedInEngaged MarriageSimple Success Coaching7-Figure Leap Podcast7-Figure Leap Podcast on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors!Chapters:00:00:00 - Welcome to the How to Scale a Business Podcast00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro00:00:56 - Why We Focus on Scaling Local Businesses00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals00:08:10 - The Role of Competency in Building Trust00:11:00 - Learning from Early Experiences in Business00:12:07 - Maximizing Visibility and Competency for Local Success00:15:45 - Google vs. Yelp: Regional Preferences and Strategies00:19:01 - Harnessing the Power of Social Proof and Referrals00:23:31 - Final Thoughts and How to Connect with Ross McDanielLinks And Resources:Ross on LinkedInRoss on InstagramFencepost.coTrellis Coffee BarAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jeff Price, VP at Communications Advisory Service Ltd., shares his journey from musician to AV technology expert, highlighting the often-overlooked impact of audio and video solutions in business. Jeff talks about how effective collaboration and communication tools can improve a company’s operations and drive growth. He talks about the importance of high-quality content and user-friendly tech, providing insights into using AV systems for better productivity and engagement. Whether it's optimizing remote work setups or creating immersive environments, Jeff’s practical advice and industry stories will open your eyes to the untapped potential of technology in your business.Chapters:00:00:00 - Unlocking Business Potential with Tech: Insights from Jeff Price00:01:03 - From Rock Star to Tech Guru: Jeff Price's Unique Journey00:02:33 - Tech that Matters: How AV Tools Drive Business Growth00:04:15 - The Unseen Influence of Muzak in Business Spaces00:08:46 - Remote Work Revolution: Evolving with Technology00:11:18 - Cutting-Edge AV Tech and AI: What’s Next?00:14:30 - Overcoming Common Tech Challenges in Business Collaboration00:18:48 - Jeff's Journey: Building Skills and Business Wisdom00:20:05 - Valuable Lessons from Years in the AV Industry00:22:45 - Practical Tips for Effective Communication and Tech Use00:25:37 - Final Thoughts and How to Stay ConnectedLinks And Resources:Jeff on LinkedInCommunications Advisory Service Ltd. (CAS)Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Mike Couvillion Built AlexaGuruLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How George Santacroce Built Reel-TLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

George Torres, the founder of Siembra Academy and a notable figure in the Latin community is dropping by to share his inspiring journey from growing up in East New York, Brooklyn, to becoming a media influencer and cultural pioneer. He discusses the origins of his storytelling website, Sofrito for Your Soul, which started as a college project and quickly grew into a popular platform celebrating Latin culture. George delves into how he navigated the challenges of monetizing his art and the importance of aligning business opportunities with personal values. The conversation also explores George’s approach to storytelling, emphasizing the power of personal memories and community-oriented narratives. George’s insights offer valuable lessons on combining passion with entrepreneurship to make a meaningful impact.Chapters:00:00:00 - Meet George Torres: Brooklyn's Own Media Visionary00:01:30 - Unveiling 'Sofrito for Your Soul' – A Cultural Beacon00:02:53 - Mastering the Blend: Art, Media, and Entrepreneurship00:05:41 - The Power of Storytelling in Business and Community00:07:23 - George's Path: From Passion Project to Cultural Platform00:09:10 - Engaging Communities Through Authentic Narratives00:11:32 - The Impact of Storytelling on Cultural Preservation00:13:06 - Real Talk: Lessons on True Values in Branding00:15:30 - Navigating Partnerships: Aligning Brand Values with Community Expectations00:18:55 - Peering into the Future: Mental Health and the Entrepreneurial Spirit00:22:03 - Wrapping Up: George's Key to Business GrowthLinks And Resources:George on LinkedInSiembra AcademySiembra Academy on LinkedInDaily Sofrito Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Find out why TREUCxO is a business owner X-FactorLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Redg Snodgradd Built EdgeInLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Isaac Stegman, the founder and CEO of Kaizen Coaching, unpacks the art of turning average into exceptional. From the nuances of building a performance coaching empire to strategic insights on leadership and team dynamics, Isaac discusses the universal truths that underpin successful business transformations. Discover how focusing on value alignment and cultural fit can propel your business forward, and learn why the most powerful shifts come from mastering the balance between skill and environment. Join us as Isaac shares his journey and the profound lessons learned from reshaping industries through targeted coaching. Whether you're a budding entrepreneur or a seasoned executive, this episode promises to equip you with the strategies to elevate your own business practices to new heights.Chapters:00:00:00 - Meet Isaac Stegman: Entrepreneur and Coaching Maestro00:00:53 - Unveiling the Secrets of Top-Tier Performance Coaching00:02:30 - Exploring Isaac's Vision: Building Kaizen Coaching and Shaping Industries00:04:44 - Cultivating a Culture of Success: Core Principles00:08:15 - Leadership Insights: Effective Strategies for Executive Coaching00:12:50 - Isaac's Key to Sustainable Business Growth: Core Values Integration00:17:24 - Tough Talks: The Backbone of a Resilient Culture00:23:36 - Life Lessons: Balancing Business with Personal Values00:27:22 - Closing Thoughts: Isaac's Future Projects and Continued Impact in CoachingLinks And Resources:Isaac on LinkedInIsaac on InstagramKaizen CoachingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Yousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts.Chapters:00:00:00 - Introducing Yousaf Yunes: Master of PPC and E-Commerce Growth00:00:24 - Unpacking the Secrets to Scaling E-Commerce through Effective PPC00:02:33 - When is Your Business Ready for Paid Ads? Key Indicators00:05:00 - The Role of Organic Sales in Boosting Paid Ad Efficiency00:09:39 - Harnessing the Power of CRM Data for Targeted PPC Campaigns00:12:12 - Achieving E-Commerce Mastery: Tips for Engagement and Conversion00:15:30 - Leveraging Content and Community for Brand Authority in PPC00:18:57 - The Evolving Role of AI in Enhancing PPC Strategies00:22:21 - How to Connect with Yousaf & Wrapping Up the EpisodeLinks And Resources:Yousaf on LinkedInYRV DynamicsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!