Future of Agriculture

Thanks to the Field Work podcast for sponsoring this episode. Visit www.FieldWork.org to learn more. Interest in local and regional food systems has been trending upward for a long time. The pandemic has only accelerated consumer interest in having strong relationships with where they buy their food. But what sounds easy on the outside: farmer produces food and consumer buys it - is much more complicated in practice. First of all, there aren’t enough local/regional slaughterhouses for livestock producers to scale their direct-to-consumer operations because of low margins, regulations, and labor. Today’s episode tells the story of how Adam Parks built a local meat business, and how he is part of a group that has formed a cooperative to solve this problem of local meat processing. Adam is the founder of Victorian Farmstead Meat Company located in Sebastopol, California. They have been selling local meat in the area since 2010 at farmers markets, through a CSA (community supported agriculture), and more recently through home delivery. “I developed a network of six to eight local ranches that raised for me… And we set about taking fresh meat to the farmer's market. That was kind of what made us unique was that we were the first local people to really bring fresh meat to the farmer's market.” - Adam Parks Adam’s collaboration with local producers allowed him to take advantage of a trend he noticed after the 2008 recession involving the consumer preference for a more controlled, less extravagant splurge with high quality food items. Adam also created a newsletter that has helped to build a relationship and trust with customers developed at farmers markets. “Once we gain that trust, we protect it like gold. Our long-time customers will tell you that they don't worry about what they buy from us. They know that it's as good a product in terms of how it's raised and how it's processed as they can find. And so they just get what we have available.” - Adam Parks Adam remarks that having control over the meat processing aspect of his operation became more attractive as his business continued to expand. He started a 120 square foot butcher shop and is hoping to expand to a much larger standalone facility very soon. Slaughter and USDA sanctioned facilities tend to be hours away which is another part of the business he hopes to make more efficient and sustainable. Adam is one of 16 founding members of the Bay Area Ranchers Cooperative (also known as BAR-C), which is a coop of local producers who are pooling resources to build a mobile USDA-inspected meat processing facility in the area. They hope to be in production this May. This Week on The Future of Agriculture Podcast: Meet Adam Parks, the founder of Victorian Farmstead Meat Company located in Sebastopol, California Explore how Adam grew Victorian Farmstead Meat Company through local farmers markets and collaborations with producers Discover Bay Area Ranchers Cooperative (also known as BAR-C), which is a coop of local producers developing a semi-permanent USDA sanctioned slaughter facility Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

The reason for today’s special episode is The Farm Workforce Modernization Act that recently passed the U.S. House of Representatives and is now moving on to the Senate. This legislation is an effort to make progress on the mess that is U.S. ag labor policy. Shay Myers, a farmer who was featured on this show back in episode 178, called me to talk about the importance of this bill to U.S. farmers and their employees. In fact, over 300 agricultural organizations supported the bill. Ag labor reform like this has been attempted for decades, but has never been passed, mostly due to politics. First, what does this bill do? Put simply, it improves the process for H-2A workers, which is the name of the visa for temporary agricultural workers. It also makes it mandatory that agricultural employers e-verify employees legal work status for employment. Finally, and perhaps most controversially, it establishes a program for agricultural workers and their families who are already in the United States to earn legal status through continued agricultural employment if they meet certain requirements.

Thanks to the FieldWork podcast for sponsoring this episode. Visit www.FieldWork.org to learn more. This episode is a good follow up to Episode 250 about one example of how agtech is helping smallholder farmers in developing countries. We are again talking about the potential for agtech in developing markets in this episode, but this time from a different perspective. My guest Igor Buchatskiy sees real opportunities in very large integrated agricultural operations. Whereas last week we focused on smallholder farmers, this episode is about the very large, sophisticated operations that are hungry for technology and innovation in the developing world. Igor is a mechanical engineer by training, but after getting his MBA at the University of Chicago, he started a career in management consulting. That led to a job with a family office back in his home country of Ukraine. It was in that role that he discovered his love and fascination for agriculture in 2007. Since that time, he’s worked all over the world with agricultural operations and agtech startups. He’s based in Boston, but you never know where in the world he is going to be. In fact, at the time of this interview he was working on a project in Saudi Arabia. “(Working in agriculture) was a revelation. Seriously, I thought wow, that's what I should have been doing for the last 10 years instead of mechanical engineering and management consulting because it was just an amazing experience. So I dove head in into that business and we started growing it, bringing new technology, new breed, new genetics, et cetera, et cetera.” - Igor Buchatskiy Igor shares that he was able to be a part of the “Ukranianian Golden Rush” which involved former Soviet union republics recovering from the collective farm system that was no longer in place. The economics and margins were very favorable in the agricultural sector that had previously flown under the radar of other investors. He observed the consolidation of many small farms into large dominant players in the industry. “What gets me excited is the fact that there are so many bright ideas, you know out of the box ideas that are happening now. And we are at the point in time where the technologies are becoming more accessible, more affordable, and we're getting to the sort of a scale at which all these technologies and all these ideas are starting to converge.” - Igor Buchatskiy Igor shares that in Ukraine and Russia he is observing a lot of large vertically integrated operations. By virtue of the size and employment support of these companies, they are able to use, take advantage of and capitalize on new agriculture technologies where a small benefit in margin can create major revenue on that scale. This allows for large gains in agricultural technology companies by engaging with some of these major players. This Week on The Future of Agriculture Podcast: Meet Igor Buchatskiy an entrepreneur, ag startup mentor, and board advisor. Discover Igor’s journey into agriculture and the potential he saw in the industry Learn about the agriculture industry in the Ukraine and Russia and the trend towards large vertically integrated operations Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Thanks to the FieldWork podcast for sponsoring this episode. Visit www.FieldWork.org to learn more. We talk a lot about the types of technologies that are geared towards larger operations, but what’s out there that has the potential to really improve the lives of small farmers, especially of those in developing countries. We have a really interesting example of one of these innovations in this episode. Weather Risk Management Services is an India-based company that collects data to help producers manage their risks. The company started off as offering just crop insurance products, which is still a big part of their business, but they’ve also expanded into products that incentivize and reward farmers for using risk management strategies. In other words, a farmer pays a premium and agrees to certain farming practices. In return they are provided a guaranteed yield, and paid if their yield drops below that threshold. This helps take away the risk of adopting new practices. Weather Risk Management Services has worked with over 30,000 farmers in India already, and hopes to grow to one million farmers in the next five years. Founder Sonu Agrawal joins us to share the process, goals and impacts of the company. “So in many developing countries … not only in India, but several countries in Asia and Africa, there is very low or no access to crop insurance contracts. And since there is no crop insurance, access to finance is also a big challenge because banks do not lend money to small farmers. The banks are not covered against losses due to adverse weather events. So there is a complete lack of access to crop insurance.” Sonu Agrawal Sonu shares that Weather Risk Management Services provides access to affordable crop insurance that also provides incentives to “the farmer to use better risk management practices.” These practices include things like using drought resistant seeds, applying additional nutrition to the crops or arranging irrigation to their fields. Satellite data helps to monitor these additional practices to make sure the crop is insured appropriately. Farmers then either benefit by way of a reduced premium or increased coverage based on a projected yield. “Before we enter a village, a lot of analysis is done…..So we analyze and then identify the more important risks or the factors which have resulted in sub optimized yield. And then the whole production process, what we call the package of practices, is designed in such a way so that we can improve the yields gradually.” - Sonu Agrawal Farmers are offered smaller contracts when they start with Weather Risk Management Services. This is done to overcome any trust concerns and allow producers to take advantage of the gradual increased yield at their desired pace. There is a lot of learning done by the farmers and the company to assess what yields can be expected and what measures can be taken for improvement in these initial smaller contracts. Sonu shares that in the first year of collaboration with a farmer they expect a 5-7% increase in yield, followed by 10-12% in the second year and up to 15-20% in the third year. This Week on The Future of Agriculture Podcast: Meet Sonu Agrawal the founder of Weather Risk Management Services Discover what their company offers small farmers in rural areas of India where crop insurance and financing access is limited Explore the innovative methods used to incentivize increased yield production practices Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Thanks to the FieldWork podcast for sponsoring this episode. Visit www.FieldWork.org to learn more. David Doll is the General Manager of Rota Unica Agriculture based in Portugal. He grew up on a direct-to-consumer apple and peach orchard in southern Indiana, then got a master’s degree in plant pathology from UC Davis. After a decade as a farm advisor for the University of California focused on tree nuts, he took on his current role of moving to Portugal to manage a large-scale diversified tree crop operation there. On top of all of that, he writes what I think is probably the most in-depth blog dedicated to just one crop that I’ve ever seen at The Almond Doctor. I’ve really appreciated interacting with David online and in the FoA community. I think you’re going to really enjoy his perspective here today. “I think everyone would say the same thing, but you have to be able to be willing to know what your shortfalls are, be honest with yourself and then throw in the extra effort in order to pick yourself up. I'll be honest, I never thought I would ever be negotiating a loan that's probably more money than I'll ever earn in my life. But you know, you walk in, you do it and you learn a few things along the way and move on.” - David Doll David shares his experience in going from managing an operation with a $250,000 annual budget to his current operation with more than a $80 million budget. His employer felt that he could be taught the finances overtime but needed to come prepared with the horticulture and orchard experience to support their endeavors. David dove in and has learned and experienced a lot since being there. “So the investment group is not a Portuguese company. It's actually an American company. And their thesis is food is a way to move water in a commodity that people want. That's it. It’s such a simple statement but it's right on the spot.” - David Doll “We are taking a resource from where we have it and where it may be plentiful at a given time and producing something with it and then moving that to an area that one can’t produce that crop or doesn’t have the resources to produce that crop.” David elaborates by discussing the value of water based on whether it is from a renewable or finite resource. This is definitely a different perspective than the more short-sighted opinion of not viewing water as a significant valuable commodity. David’s blog explores some of these concepts and many other management techniques with all things almonds. “It’s kind of a niche blog but I enjoy it.” “It's kind of this technical writing with a translational twist is what I call it. So I'm always writing about a technical subject, but I'm using that and translating that to help people understand my thought process of how I approach that problem.” - David Doll This Week on The Future of Agriculture Podcast: Meet David Doll the General Manager of Rota Unica Agriculture based in Portugal and author of www.TheAlmondDoctor.com. Discover the journey David Doll has taken to become a major almond producer in Portugal Explore an international perspective for the future of agriculture and the unique challenges faced by our counterparts in different parts of the world Learn what inspired “The Almond Doctor” blog and the benefits it offers Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

We can all agree that sustainability that comes at the expense of productivity and efficiency is not truly sustainable at all. We are going to need to meld together what’s best for the productivity and profitability of growers with the ecosystem services they can provide. Just recently agtech company FluroSat announced that they acquired another agtech company, Dagan, and the combined company was re-branded to a new name: Regrow. You might remember FluroSat founder Anastasia Volkova from her first appearance on this podcast back in episode 175. She joins us again today, now as CEO of Regrow, along with Dagan co-founder and now Regrow Chief Strategy Officer Bill Salas. Both of them are accomplished scientists as well as entrepreneurs. We have a great conversation here about why this merger made sense, what differentiates their carbon model, called DNDC, from other ways to model carbon sequestration, and how their newly combined and rebranded company will help growers maximize productivity, profitability, and sustainability. “DNDC’s approach is much more first principles on how management influences soil environment, which in turn influences which microbes are more active and drives the outcomes in terms of soil carbon turnover and greenhouse gas emissions.” -Bill Salas “Dagan was interested in how to create the value proposition for soil health at scale.” They went about this by achieving satellite monitoring to monitor large acreages. The network that Dagan had developed between researchers, NGO’s such as the Nature Conservancy, consumer packaged food companies and carbon markets was extensive but lacked a direct connection to producers themselves. Bill shares that they had focused on creating data for multiple partners and by merging with FluroSat they were able to pair that mission with an easy-to-use platform. “We saw that by adding sustainability monitoring to agronomy and marrying our crop model with the DNDC soil model, we would ... understand where it would be profitable to start adopting these practices and it could form the decision support tool that our customers are seeking as well as connect players across the supply chain.” -Anastasia Volkova Anastasia highlights that one of her goals has always been to facilitate the decision making of producers to incorporate sustainability into their operations. Making the data acquisition process easy and accessible allows producers to capitalize on any sustainable efforts they are making. While carbon sequestration is a great benefit of sustainable practices, nitrogen management, greenhouse gas emissions and better biodiversity are also common sequelae and part of the Regrow mindset. “We want to make sure that agriculture gets a chance to get it right, scientifically, transparently, and bring this sustainability excitement into an operationalizable business model that scales without taking too many shortcuts on the quality and transparency.” -Anastasia Volkova Checkout the FieldWork Podcast as well on any podcast platform or at www.FieldWork.org. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

The question of “what are the real problems in agriculture that need to be solved?” is one we ask often here on this show. If you ask that to a dozen people, you’ll probably get about 20 different answers. But herbicide resistance is one that hits home for many. As you’re about to hear, the tools we’ve been using for decades are becoming less and less effective, and the pipeline for new active ingredients has been empty for a long time. Every year more and more weeds show signs of resistance - which is not a trend that can continue. Today’s guests are the co-founders and co-CEOs of Israel-based WeedOut, a biological herbicide company which uses proprietary pollen to sterilize weeds like Palmer Amaranth, otherwise known as pigweed. Dr. Efrat Lidor Nili and Dr. Orly Noivirt-Brik are both accomplished scientists who have already been a part of one successful exit: they worked at Rosetta Green which was purchased by Monsanto in 2013. WeedOUT is a portfolio company of Fulcrum Global Capital, who partnered with me on this episode. “As we continued to focus on (weed resistance) we understood that this a very significant problem not only in the US but also in Europe, also in China, Australia, South American and all over the world. Out of the 26 modes of action of herbicides 23 have already reported resistance.” -Dr. Orly Noivirt-Brik “In order to slow down this process of resistant development, it’s very important to combine new tactics.” WeedOut has produced a biological pollen that works with the weeds biology to obstruct their reproductive cycle. This is a new mechanism of action that the weeds will not have developed any resistance to. It will also be difficult for weeds to create resistance because they will not be capable of producing more generations that could evolve and adapt. “We are actually reducing significantly the seed bank year after year.” Their main focus so far has been to target Palmer Amaranth as it is a weed of significant resistance and wide dissemination. They do not plan to replace chemical herbicide but rather increase its efficacy by not solely relying on it. “By blocking resistance using our own methods, then you can extend the lifetime of the chemicals that are currently used instead of switching to more toxic chemicals...So actually by blocking resistance, we are preserving the entire set of products that are available today making them efficient for many more years.” -Dr. Efrat Lidor Nili “Our strategy is first to fit our technology to the standard tools that all farmers have. And with the second layer we will continue and explore this opportunity to spray it using drones.” As well as developing different methods of delivery they hope to expand to different weeds. Weeds most susceptible to this technology would reproduce via cross or wind pollination. WeedOut has found success in finding investors that will allow continued expansion and development with a hopeful launch in 2023. This Week on The Future of Agriculture Podcast: Meet Dr. Efrat Lidor Nili and Dr. Orly Noivirt-Brik, co-CEOs of WeedOut Explore the concern regarding herbicide resistance and the lack of progress being made in that space Learn about the biological solution WeedOut has proven and will be providing to producers globally to combat herbicide resistance of Palmer Amaranth Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Today Janette Barnard co-hosts to bring us an innovative virtual fencing product for cattle ranchers. Frank Wooten joins us as the founder of Vence. Vence offers producers optionality in their grazing operations whether large or small. This technology provides for rotational grazing opportunities while bridging obstacles such as large uneven terrain, poor connectivity and weather dynamics. The ramifications of this opportunity may allow US producers to better compete in the grass fed and grass finished product market. “At a high level we are solving the problem of increasing yield and land management for cow-calf and cattle operators around the world…..we are enabling the ability to set up animal control at a very granular level without the need for physical fences or manual labor.” - Frank Wooten “It’s not that physical fences are an insufficient solution. It's that they are a static solution to a dynamic problem.” To be able to adapt your ranching practices to changes in your land and terrain allows for more flexibility and improved land stewardship. “There are more livestock on the planet than there are cars on the road” leading to their management and land use being of the utmost significance. Producers would be able to access the location of their animals and schedule their proposed movement to best suit their needs. The cattle become trained to the sound emitted by individual collars to be able to know where they can move without stimulating an electric shock. GPS chip technology and a tower built at a high location makes cell coverage not an issue for producers to connect with their animals. Only the tower itself needs cell coverage. Each collar then communicates with their assigned tower like a walkie-talkie. “We have yet to find a farm that in the right position we can’t get some sort of cell coverage on.” “A cattleman’s job is to translate grass into a saleable final product….the increase in grass productivity is driven via managing the grass in a particular way and it is also driven via the soil….that allows customers to increase the productivity of the land. ” - Frank Wooten “We spend a lot of time making sure that we understand exactly what the cost structure looks like for our customers and making sure that we are giving them something that is materially better than what they have currently and that it is cost justified.” One expected financial benefit is that producers are seeing a decrease in needing external sources of feed for their animals. However, Frank does explain that there “is a process there” and that the land will take some time to recover as weather, water and grass species allow. The flexibility Vence allows for will allow for optimization of land management practices from a convenient platform the producer can access from their mobile devices. “We're in this for the long run with (producers) as well. We're not making money off those collars on day one, or even year one or year two, for that matter. It's a long-term business relationship that we're looking to have and establish with customers.” - Frank Wooten This Week on The Future of Agriculture Podcast: Meet Frank Wooten, co-founder of Vence Explore the different obstacles this technology has overcome and the opportunities in virtual fencing available to cattle producers Learn about available techniques to better contribute to land stewardship in the cattle production industry Subscribe to Janette’s newsletter: PRIME FUTURE. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Today’s show connects back to episode 241 with Craig Rupp of Sabanto, where we talked about, among many other things, how the Climate Corp has been able to become a central data collection platform on so many large scale farms. Ranjeeta Singh, the Chief Product Officer of The Climate Corp joins us to further explore data ownership, product strategy and design thinking. Ranjeeta was hired last year to drive the product strategy and roadmap for Climate’s digital farming solutions. She has more than two decades of background in hardware and software at the intersection of IoT, AI and data science with companies like Intel and Teradata. She holds five patents at Intel, and multiple publications. She is also the recipient of the “Top 50 under 50 most powerful women in technology”. Her perspective as someone coming from a career in tech to now a career in agtech is something I found interesting and insightful. “People only think of Climate as a Fieldview platform...I have talked about the three lines of business. We talk about software as a service which is a Fieldview platform, data as a service which is the actual platform and how you organize and store data...and then we have professional services where you’re more focused on tailored solutions.” - Ranjeeta Singh Ranjeeta highlights design thinking principles in developing new products whereby you focus on customer pain points and design solutions with a go-to market approach. “Product really helps you define the business case and the requirements so it helps define why you’re doing something before you get into the what and the how.” Data as a service is a hot topic now among producers including what happens after the data is collected and analyzed. “The concern has always been about what constitutes proper notice to the consumers that the data is being collected and the privacy of that data….the producers are understandably worried about the information getting in the hands of the wrong people.” “Our view has always been that the data collected to the digital farming tools belongs to the farmers....You can anonymize the data and you can leverage the insights based on it but do not share the data without the consent of the farmers.” - Ranjeeta Singh Insights from this data analysis can for example establish calculated recommendations as to what inputs, at what rate and in which location can be most beneficial to their operations. “We are giving value to them through professional services.” The current focus of her team is evolving the software to best address the needs of producers and creating pilot programs to optimize the benefit to individual operations and their exposure to these new technologies. “I think we need to build out this ecosystem of players and ecosystem of products and technology, but people should be able to choose what they want to.” - Ranjeeta Singh Ranjeeta believes that by making a compelling product producers will be able to accomplish multiple goals within one system. If a company is unable to fill a specific void and provide that type of service then producers should have the choice to use and combine different technologies together. While they may be deemed competitors, Ranjeeta supports not locking producers into any one system but rather focusing on making the best product for her customers and allowing them to choose the system that best fits their needs. This Week on The Future of Agriculture Podcast: Meet Ranjeeta Singh, the Chief Product Officer of The Climate Corp Explore the intricacies and considerations regarding collecting, analyzing and disseminating producer generated data. Learn about the core belief systems and three lines of business Climate Corp is engaged in Learn more about Climate Corp at www.climate.com Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

This is one of two short episodes I’m releasing for you today, both exploring some aspect of farm data. You may have already listened to the first part with Dr. Terry Griffin at Kansas State University. Now we turn our attention to another Purdue graduate, Aaron Gault, cofounder and agronomy manager of Advanced Agrilytics. Advanced Agrilytics offers agronomy services equipped with their analytics platform, which helps farmer customers get a better picture of what’s working and not working in their agronomic practices. Aaron focuses on in-season crop management and the understanding of real-time crop performance influenced by the environmental conditions of any given growing season. Aaron’s ability to integrate yield response probability with in-field stimuli is a key component of Advanced Agrilytics sub-acre approach to understanding yield. Before joining Advanced Agrilyitcs, Aaron worked as a professional agronomist for leading agriculture companies. Aaron and I discuss what makes Advanced Agrilytics approach different from others, how this aspect of the precision agriculture industry has evolved, and how the farmer can best utilize their own data to improve their operation. JOIN THE FOA COMMUNITY: www.Patreon.com/agriculture

For the first time, I’m releasing two episodes on the same day. I’ve trimmed each of the two episodes down to about half of my normal length so the total time commitment on your part is still about the same as a regular week, but if you’re a subscriber, you probably already noticed, there are two today. There’s a few reasons for this, but mostly it’s to try something new. This isn’t something I’m planning to keep doing on a regular basis, but maybe occasionally, if you like it, so let me know what you think. Both of today’s episodes are about farm data. This one you’re about to hear is on the economics of farm data with Dr. Terry Griffin, and the next one is on the analytics of farm data with Aaron Gault, which I encourage you to listen to after this one. I’ve been meaning to bring Dr. Terry Griffin on the show for a long time, because he is not only well-researched and data-driven, but as you’ll hear he’s not afraid to explore ideas that may be somewhat unconventional or even unpopular. Terry is associate professor and cropping systems economist at Kansas State University specializing in farm management and agricultural technology. For his achievements in advancing digital agriculture, Griffin has received the 2014 Pierre C. Robert International Precision Agriculture Young Scientist Award, the 2012 Conservation Systems Precision Ag Researcher of the Year, and the 2010 PrecisionAg Award of Excellence for Researchers. Terry and I discussed how farm data should be valued, some of the nuances of adoption of variable rate technology, and why he doesn’t advise farmers to jump headfirst into joining a data service. JOIN THE FOA MEMBERSHIP COMMUNITY: www.Patreon.com/agriculture

Big shoutout to two new members of the FoA community this week, Italo Guedes and Sara Faivre, thank you both for your involvement and support. If you’d like to support this show and join a community of some really smart people passionate about ag, you can do so at www.patreon.com/agriculture. For years, I have been on a somewhat public quest to understand regenerative agriculture. Where is the line between regenerative and not regenerative? Are these claims I’m hearing of more profit with very few inputs credible? Where is the science that backs all this up? Where does ag innovation and technology fit into this model? These are just a few of the many questions I have asked. This goes back to episode 44 in 2017, and shows up again and again in episodes 64, 109, 135, 182, 199, 216, 222, and 232...just to name a few. Frankly, I’m often left with more questions than answers. Not because my guests haven’t been forthcoming - they have. I think it’s more due to the fact that it’s more complicated. As my guest on today’s show will say, it’s not about practices, it’s about principles. As it has caught on in popularity, there are a lot of people who have wanted to come on the podcast and talk about regenerative agriculture. But the people that I have gravitated to most on the subject are the practitioners themselves, the farmers making this work. And the scientists trying to provide the data to separate fact from fiction. We have on today’s show, someone who is both a farmer and a scientist, Dr. Jonathan Lundgren. Dr. Lundgren is the director ECDYSIS Foundation, and CEO for Blue Dasher Farm in South Dakota. He received his PhD in Entomology from the University of Illinois in 2004, and was a top scientist with USDA-ARS for 11 years. His research and education programs focus on assessing the ecological risk of pest management strategies and developing long-term solutions for regenerative food systems.

Craig Rupp is the CEO and founder of Sabanto. Prior to founding Sabanto he was a cofounder of 640 Labs where FieldView Drive was originally created. The first part of today’s episode will be about Craig’s journey at 640 Labs and its eventual acquisition by Climate Corp. Despite all of these impressive innovations and industry game-changers, that’s not the only thing he joins us to share about today. His current project, Sabanto, is gaining momentum and continuing to develop its autonomous tractors. “In the last month, I was just amazed as to how mature our software is and how hands-off we have become. The little tractor that we use is very dependable and our software is very mature.” - Craig Rupp The Sabanto tractors can participate in tillage, cultivation and tine weed and are one of the “hardest working tractors in the US” according to Craig. While initially they required intensive monitoring they have continued to develop and allow for more autonomy. By continuing to develop the technology and allowing Sabanto to take care of some procedures, farmers will be able to repurpose labor needs, expenses and focus on their own efficiency. “I think everyone’s waiting around to see what the industry brings them…..I wanted to bring autonomy into agriculture and I wanted to completely change the landscape of agriculture.” - Craig Rupp In conventional farming with large manual equipment, Craig feels that we have “peaked in horsepower” as an industry. While the previous objective for agricultural equipment was to cover as many acres as possible leading to larger equipment, now we see Sabanto prioritizing efficiency, ease of use, connectivity and decreased soil compaction. Craig looks forward to continuing to spread the use of autonomous tractors in more locations and on more operations. This Week on The Future of Agriculture Podcast: Meet Craig Rupp, founder and CEO of Sabanto Learn about the journey and major successes Craig has experienced in his career with agriculture technology Explore the many uses and value Sabanto can bring to a farming operation Follow Sabanto at @sabantoag on Twitter Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

In recent years, the idea of farmers getting paid based on stewardship has really taken off. Whether that’s the discussion of companies paying for carbon sequestration, soil conservation, water quality or any other number of “ecosystem services”, it seems to be a trend that is not going away any time soon. But how much real demand is there for this vs. just marketing and PR? Obviously, we all want cleaner air and water, but who is lining up to pay for it to create the right incentives to make it happen? And, does this even scale? Jason Weller is the Vice President of Truterra, LLC, the sustainability solutions business of Land O’Lakes Inc.. Many do not know that Land O’Lakes Inc. is one of the nation’s largest farmer-owned cooperatives. Before joining Truterra, Jason served as Chief of USDA’s Natural Resources Conservation Service, the nation’s largest working lands conservation organization. That makes him uniquely suited to talk about the role of both public and private sectors in this sustainability conversation. “I was interested in coming to work for a company that was dreaming and thinking big. So Land O’Lakes was building a sustainability team….It felt like a once in a lifetime career opportunity to come work in agriculture for one of the largest farmer co-ops in the country who was thinking big and not just talking, but actually investing in building out the team to help farmers on a scale that's unprecedented. - Jason Weller Truterra is the name of the business that represents the sustainability arm of Land O’Lakes. Jason highlights that this is a business division and not simply philanthropic. “I think what also frankly is energizing is trying to find that balance between ROI and good natural resource conservation.” So beyond promoting soil health and water conservation, they focus on making it profitable for producers and therefore enticing sustainability on a large scale. “Our job is to then not just dream big, but to then get tactical and think about how we weave sustainability into that huge enterprise? How do we bring solutions to those local regional retailer owners and individual farming operations that compliment their businesses but also start to address broader issues around soil health, around water quality, water availability and biodiversity?” - Jason Weller Truterra is blazing new trails in creating incentives, insights and expertise for producers with a goal of financial viability and improved sustainability practices. Jason admits that mandates are not easily accepted or embraced and so his goal is not to force farmers but help them in these efforts with “shared risk and shared opportunity.” The Truterra Insights Engine “connects public information and then private information that the farmer shares.” This information is then amalgamated with management information. This combination then gives farmers a platform to see what adjustments can be made on their operations and what the outcomes could be both financially and environmentally. It also allows them to monitor their progress in these efforts and share them with retailers to improve their value. “We do view farmers as our customer, but we don't charge the farmer for access to the tool because it's really a decision support tool for the farmer. And we don't want cost to be a barrier to access to the information.” - Jason Weller This Week on The Future of Agriculture Podcast: Meet Jason Weller the Vice President of Truterra, LLC, the sustainability solutions business of Land O’Lakes Inc. Explore the initiatives the Land O’Lakes Inc. cooperative are taking to promote sustainability and help producers Learn about the new platform they are developing to support farmers and provide information to retailers Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Today we are joined by Naeem Zafar. Naeem is a 7x serial entrepreneur and 5x CEO, with multiple successful exits. He is currently the co-founder and CEO of TeleSense, an IoT company creating real-time wireless sensing and predictive analytics for the stored grain industry. TeleSense is a portfolio company of Fulcrum Global Capital and adds to their story that we have had the privilege to share with you so far. A lot of the attention has been paid to sensors in agronomy with soil, water, etc. But think about this with stored grain: every year we produce billions of bushels of corn, soybeans, and wheat, just in the U.S. alone. A lot of that is stored and handled multiple times: maybe in farm bins, in a local grain elevator, on a barge or rail car, at a processing facility, or export house where it goes on to further handling. So there are several opportunities for the grain quality to be affected, and a lot of current solutions of checking quality are still mostly manual: meaning sending someone up to look at and even smell the commodity. “Knowledge is king. When you know what's going on, you can make a sensible choice. That's what it all is about. Avoid the surprise.” - Naeem Zafar TeleSense has developed technology to monitor grain storage conditions and upload those findings to the cloud. This gives farmers the opportunity to adjust as needed for the conditions of the grain during storage reducing loss of product or quality. Naeem understands that “margins are thin” in the grain industry so his goal is to make it not just affordable but ultimately profitable for the producer. Their target is that the price should reflect approximately 2 cents per bushel which is recognized as a reasonable discount for a loss of quality making this technology more than feasible. “The data science and the alerts level will change based on the type (of grain), but the hardware is the same and the basic software is the same.” Alerts will be sent to the producers mobile device if a finding is a concern. You can access your data over time and at any instant on your desktop or mobile device. Phase 2 of their technology will be a device that creates a “smart bin” to collect the data, analyze conditions and make its own adjustments to rectify an issue if found. Beyond that, Naeem is looking forward to creating a reward for higher quality grains in general. “So we are coming up with an index, a fine grain index, which will tell you what's the quality of the grain…..If you can do that, that opens up all kinds of interesting ideas.” Naeem Zafar This value can expand into knowing which bin is best to sell and when. This also adds value to the extra effort you have put into the timing and storage of your grains. “It’s going to take a couple of years but that's the direction” TeleSense is headed towards. This Week on The Future of Agriculture Podcast: Meet Naeem Zafar the co-founder and CEO of TeleSense Explore the problem TeleSense solves for those in the grain industry Learn about the technology they have developed and the advantages this can give producers Hear about the entrepreneurial journey Naeem took to get where he is now as a CEO, co-founder and professor. If you enjoyed that conversation with Naeem Zafar of TeleSense, check out their website at Telesense.com. Thanks as well to Fulcrum Global Capital who partnered with me on this episode. Learn more about Fulcrum at www.FGCVC.com. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Around the new year I like to reflect on previous episodes and pull out insights that I think are important for the future of agriculture. As I reflected on the content from this past year, an insight became immediately clear: agtech has a long way to go. As much as we talk about the money that has poured into the industry and how much potential there is for the future of agriculture, progress has been, by most measures, slow. And change - in a lot of cases - has been minimal. This isn’t an indictment on anyone in the industry, instead it’s a statement that we all probably don’t say often enough: innovation is hard. There are some real forces working against the advancement of agricultural innovation. Today’s episode explores these barriers that are holding back the entire sector and profiles companies that are directly addressing and trying to eliminate those barriers. Loyal listeners know that I love this idea of enabling technologies. Which is to say, breakthroughs that open the floodgates for numerous future breakthroughs. The stories you’ll hear today are examples of companies trying to create something that enables future innovation. In some cases, with their technology, in others: with their business model. Here are the five barriers holding agtech back: Too much risk being put on the buyer (in most cases, the producer) Limited rural Connectivity Lack of integrations between ag technologies Scarcity of precision-first implementation equipment Inability to find product-market fit *LISTEN TO THE EPISODE FOR TWO ADDITIONAL BARRIERS* Companies featured: Growers Edge www.growersedge.com SWARM https://swarm.space/ Leaf https://withleaf.io/ Rantizo https://rantizo.com/ In10t https://in10t.ag/

Check out another great ag podcast: www.OffIncome.com. Today’s episode is really one of those that I think embodies my vision for this show. It’s the vision you just heard me reference: where we take innovative ideas, in this case artificial intelligence, and we look at the point in which the meet practical realities. The reason this is so important to me, is: first, it’s so much easier to learn and understand new technologies by observing their use cases. And secondly, I am convinced this intersection is really the best hope we have for getting a glimpse into the future of agriculture. We have on the show Craig Ganssle, the founder and CEO of Farmwave: an agriculture technology company that is transforming the world’s agricultural information into AI data models that power decision-making and preserve the future of farming. In this episode you’ll hear how Google Glass originally led Craig to agriculture, how artificial intelligence works and how it’s applied to a variety of use cases, from predicting the weight of livestock to identifying crop diseases to minimizing yield loss off a combine. Learn more about Farmwave: www.Farmwave.io. Follow Farmwave on Twitter: https://twitter.com/farmwave Join the FoA Community: www.patreon.com/agriculture

One of the biggest criticisms of ag tech and really many ag innovations in general is they often seem to be a solution that is looking for a problem rather than the alternative. This mismatch is often doomed to fail leaving many ag entrepreneurs frustrated. The Beef Alliance is trying to change that in the cattle feeding industry through their program called Feeding Innovation, a Beef Alliance Startup Challenge. The Beef Alliance wants smart entrepreneurial, problem solvers to see real potential opportunity and apply their talents to the cattle feeding industry. They're putting up $50,000 in the form of a cash prize and the chance at a pilot project to the winning startup of the competition. So even for startups that don't win that top prize and chance to pilot, it's still an opportunity to engage with leaders throughout the cattle feeding industry who could end up potentially becoming customers and investors. **Learn more about the startup challenge: https://beefalliance.com/startupchallenge/ The Beef Alliance is an organization of innovative, progressive, and relevant cattle feeding companies through collaborative innovation, scientific exploration, and value chain engagement. They are committed to being a leader and catalyst for positive change in the beef supply chain. Today we are joined by Dr. Abram Babcock, who is the CEO of Adams Land and Cattle in Broken Bow, Nebraska and John Wilson, a fifth generation Oregon cattleman and managing partner of several cattle related businesses. Both men clearly have extensive experience in the cattle feeding industry and share their perspectives of new innovations. “If I look at it back in the early nineties and I look at it today, I would say that our industry has definitely adapted to listening to the consumer, as opposed to telling the consumer what we wanted them to hear or what we wanted them to eat. That would probably be at the top of my list.” - John Wilson Dr. Babcock goes on to reference different management techniques, pharmaceutical protocols, and feeding practices all as a response to consumer demands. John highlights advances in sensors and therefore different use and evaluation of individual metrics to better support sustainability practices like water usage and electricity usage. “I think there is going to be an ability for our industry to really start to tell our story with data in a very cost-effective efficient manner where, you know, 10 years ago, some of these metrics would be very hard or very expensive to collect on a daily basis.” - Dr. Abram Babcock Both John and Dr. Babcock ask innovators to keep in mind that cattle are living beings that are affected by health, weather and production system techniques. Their production is not as simple as creating a formula and producing a consistent product. While that seems obvious it is often overlooked by those not familiar with the industry. Labor efficiency, automation and improvement of feed conversion are all sectors that they highlight are in need of innovation in the industry. This Week on The Future of Agriculture Podcast: Meet John Wilson and Dr. Abram Babcock, both experienced cattlemen that join us today to share what innovation has done and hopefully will do in the cattle feeding industry Learn about the technology that most interests these two experts Explore what innovators can focus on to support the cattle feeding industry’s efforts Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. We’re nearing the end of 2020 and I’m planning my 2021 content. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Victory Farms is a Tilapia farming operation on Lake Victoria in Kenya. Since it was founded in 2015 it has become the largest fish farm in East Africa and is now the fastest growing Tilapia Farm in all of Africa. Joseph Rehmann is the CEO and founder of Victoria Farms and joins us today to share his journey towards becoming an innovative entrepreneur in Kenya with an environmentally sustainable aquaculture operation. “It really felt like an opportunity to be where I wanted to be, in a field that I’m passionate about which is growing things and being able to have a meaningful impact from the work I do.” - Joseph Rehmann Joseph observed that while Africa’s population is booming the development of local food sources was decreasing resulting in an increased dependence on imported food. He discusses the supply and demand mismatch that he was able to find a market in to not only build his business but help local populations. “You've got 200 or 300 million people in the East African block and you've got this substantial decline in wild stocks of fish, a relative decline in per capita consumption of white proteins…..This region is sitting on what some folks call the African great lakes....So Lake Victoria is the largest warm freshwater body in the world. And it's not farmed.” - Joseph Rehmann With access to one of the best natural resources for farming Tilapia, Victory Farms is now producing 300 tons of fish per year. Joseph highlights that Tilapia are native to the area and local cultures. Victory Farms utilizes local customs to then get the fish to their customers. Once the fish are prepared, they are then transported to 40 different locations and sold to about 10,000 market ladies per month. The market ladies then make the sale to the end customer in the community. By supporting the market ladies and promoting their business models, they have found great success and community compatibility. Beyond financial and cultural success, Joseph has also focused on supporting and promoting the local environment. “I think the next generation of businesses needs to stop talking about doing less harm to the environment or mitigation or conservation. And we need to flip it to restoration. Businesses need to actually promote environmental benefits.” - Joseph Rehmann This Week on The Future of Agriculture Podcast: Meet Joseph Rehmann, CEO and founder of Victory Farms Explore the emerging Tilapia market in East Africa Discover the obstacles and challenges he has faced and the factors he attributes his success to Learn about the mission of Victory Farms, their management practices and sustainability focus Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. We’re nearing the end of 2020 and I’m planning my 2021 content. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

This is the series finale of exploring agtech adoption with In10t. Co-founder and COO Kevin Heikes joins as co-host to setup this episode which features Josh Miller and Elizabeth Blessum from BASF. Make sure you listen to the other three episodes in the series: FoA 226: The Problem with Farm Data FoA 215: Bridging the Gap Between Farmers and Agtech FoA 194: Accelerating Agtech Kevin reflects on the journey of founding In10t and what we’ve covered in these episodes as well as in his first two Future of Agriculture appearances on FoA 028 and 062. “When technology gets in the way of innovation, no one is happy.” - Kevin Heikes Josh Miller is a technical market manager for plant health at BASF. He describes the thousands of farmer trials that have been a part of bringing their Revysol brand fungicides to the market. He emphasizes the importance of trust and transparency when performing on-farm trials. “I think (on-farm trials) is becoming part of our DNA. It’s not just about the data. It’s about the experience, and it’s about where the data comes from. That’s really the critical part.” - Josh Miller Elizabeth Blessum worked with Josh on the Revex platform (short for “Revysol experience”) as part of her professional development program at BASF. She is now an Agronomic Solutions Advisor with the company. “I think it comes down to believability. I’m a visual learner - I like to see things myself. So I have better luck selling a product that I believe in, and that I’ve been able to see in the field...being able to see things first hand has helped myself believe, and then ultimately help other believe in the product as well.” - Elizabeth Blessum Josh also emphasized the importance of not only data transparency, but also data privacy. Knowing how to handle this with integrity is of the utmost importance in the trialing process. “Farmers have their factories out in the public domain. Everything they do is proprietary to some degree: what products they choose, what seed varieties they choose, how they do things. And it’s all out there. And I think that it can’t be taken for granted if a farmer shares that data with you. That’s a huge amount of IP that they’ve shared with us, and we need to treat it with the respect that it deserves.” - Josh Miller Be sure to visit In10t at www.In10t.ag and www.FarmerTrials.com. Please also thank them on social media for their efforts to make this important series happen. I would have never had access to people like Josh, Elizabeth, or any of the other guests on previous episodes without In10t’s support!

Back by popular demand is guest co-host Janette Barnard. She co-hosted on episode 225 about direct-to-consumer meat, and is back today with Lamar Steiger, a consultant who is helping Walmart rethink their beef supply chain. They’re doing some really innovative stuff trying to improve quality and create shared value. Janette is the author of Prime Future, a weekly newsletter about trends in the animal protein value chain, and she’s the managing principal of Rock Road Consulting helping companies launch, source, and fund innovation. She’s also just a great friend and my go-to source on all things animal agriculture. Also on this episode is a startup spotlight featuring Ceres Tag. Join the FoA Community: www.Patreon.com/agriculture

Visit another great podcast: www.OffIncome.com. Are agtech and regenerative agriculture at odds? Regenerative is committed to working WITH nature, and agtech is often trying to manipulate nature in some way. Agtech is often automating and trying to displace human capital, when regenerative is often trying to bring people back to the land. Agtech often includes buying new hardware or paying a monthly as a service fee, when regenerative is trying to rely as much as possible on what can be generated and then regenerated from the land itself. Those are the ideas that were floating around in my head when I decided to put together this episode. Probably the best part of doing this podcast is getting to hear from those of you listening. A few months ago I got an email from a listener politely asking that I feature more European stories on the show, particularly something from Switzerland or Germany. I wrote back and asked what topics he thought listeners would find most interesting in that area, and he responded maybe something in either agtech or regenerative agriculture. That listener’s name is Max Weitz, and he recommended a friend of his to be on the show, Benedikt Bosel. After hearing more about both of their backgrounds, I invited both of them to be on the show. I’ll tell you why and what this has to do with my thoughts on agtech and regenerative in just a moment. Join the FoA Community: www.Patreon.com/agriculture

Visit our sponsor: www.OffIncome.com. Today’s episode is a great example of true agricultural innovation. Most of you know our food system is heavily dependent on chemical fertilizers to efficiently get nutrients, especially nitrogen to most of our crops. However, some of those crops, think legumes like soybeans, pulses, and peanuts, have a symbiotic relationship with fungi that enable nitrogen fixation from the air and make it available for the plant. Today’s guest asked the question, what if we could make this happen on all crops? Especially on corn, wheat, and rice, which together make up a significant chunk of the chemical nitrogen consumption. We have on the show Karsten Temme, CEO and co-founder of Pivot Bio. Pivot’s first product, Proven, is a microbe that when applied to corn can allow the plant to have a similar symbiotic relationship to, in a way, fix it’s own nitrogen from the air. If this is sounding familiar, it’s probably because we had Pivot Bio’s Director of Agronomy on episode 215, talking about the gap between farmers and agtech. Almost a decade ago, he started Pivot Bio with co-founder Alvin Tamsir. In this conversation we dig into how their technology works, why it’s significant, and how synthetic biology in general could impact the future of agriculture. I’ll drop you into the conversation where Karsten is describing the why behind Pivot Bio. **JOIN THE FoA COMMUNITY: www.Patreon.com/agriculture

“We’re going to bring a lot of new, interesting, innovations leapfrogging across the world.” - Francisco Jardim Today we explore an international agtech powerhouse, Brazil. And we have the perfect guest to talk about the developing agtech ecosystem in the country, Francisco Jardim. Francisco is the Founding Partner at SP Ventures which invests across multiple industries, but as you’ll hear, he has particular expertise in agtech. Francisco has been investing with SP Ventures for over 13 years, and focuses on Brazilian startups. “We’re leveraging technology, new digital technology, to be able to make less friction, less costs for farmers to be able to empower themselves through the use of their data and access more sophisticated financial services products.” - Francisco Jardim Historically, mainstream multinational ag companies have used fairs and large sales teams to expose farmers to new technologies. Francisco shares that by virtue of the spread of connectivity and digital technologies, farmers are more open to new technologies without following the formerly used labor intensive method of selling. Start up companies are poised to employ strategies that don’t involve a lot of people or a large marketing budget and that lend themselves to be more covid friendly. Preconceptions of farming operations being innately archaic and resistant to digital technology are quickly being proven wrong with ever-expanding digital connectivity. “We’re seeing the grandfather become a heavy smartphone user. We’re seeing the father become a very hardcore ambassador of new digital technologies and the son of course. What’s beautiful is these new technologies, they’re bridging the gap between the grandfather, the father and the son in the family business....it’s becoming transgenerational and even generational integrative as a function.” - Francisco Jardim For new startups, Francisco recommends prioritizing extensive testing and identifying that you have “positive unit economics.” By focusing on these two priorities you avoid wasting a lot of money and generating “negative repercussions from your customers” while you troubleshoot your product. He also recommends paying attention to specific buying windows (planting, seeding, harvesting, etc.) to know when is the best time to reach out to the producers and what timing will provide them with the most benefit. This Week on The Future of Agriculture Podcast: Meet Francisco Jardim, the Founding Partner at SP Ventures based in Brazil Explore the journey agtech startups are taking in South America and how they have found their niche during these Covid times Learn Francisco’s recommendations to becoming a successful startup Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. We’re nearing the end of 2020 and I’m planning my 2021 content. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Typically when we think of food waste we imagine processed food ending up in the landfill. In this episode we explore a solution to reduce crop waste caused by microbes, mycotoxins or viral particles. Nanoguard Technologies has developed a device to reduce the microbial load without any residue or additional chemical input. Larry Clarke is the CEO of Nanoguard Technologies and joins us today to share the advances the company is making. “Being able to reduce these mycotoxins saves the farmer from getting the discounts, allows him a non-complex supply chain by being able to get rid of his grain, peanuts and rice, but it also allows the animal industry to have better efficiencies.” - Larry Clarke With limited treatment options, many producers have to resort to devaluing their crop in order to find a market. As well as helping row crop producers, this new technology also contributes to longer shelf lives of fresh produce and even meat products due to reduced microbial activities. “We’re seeing shelf life extensions, 3 - 5 days on fruits and vegetables, a week or more on meats. We’ve seen tomatoes last upwards of 28 days longer. So the longer we have within our supply chain to keep these products fresh, the more likely they are not going to be wasted.” - Larry Clarke The device uses a high voltage cold plasma technology that activates the air causing reactive gases that are then capable of killing microbes, detoxifying mycotoxins and deactivating viruses. There is no assumed residue and very low variable costs. The upfront investment is in the device itself which is then incorporated into machinery likely to be at grain and processing facilities already. Currently they are still in the testing phase but the potential ramifications are endless and can really make a difference in the global food supply chain. This Week on The Future of Agriculture Podcast: Meet Larry Clarke, CEO of Nanoguard Technologies Discover what this company is offering producers to mitigate crop and food loss Explore the potential global impact this device can make Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. Find us online! Future of Agriculture Website AgGrad Website

Rural locations often have limited connectivity to cellular data. Dr. Sara Spangelo is the CEO and co-founder of Swarm Technologies. Their company launches constellations of small, sandwich-sized, low cost, two-way satellites into lower orbit space to provide affordable global connectivity. Different space programs offer them access to launching their devices including Space-X and Vega among others. “That will provide us with a network of 150 satellites for global continuous coverage - covering every point on earth at all times and essentially providing a lower cost version of existing networks.” - Dr. Sara Spangelo Swarm technologies is finding a home in agriculture technology as a solution to poor cellular connection. Sensor type devices will be able to send data continuously to producers at a reasonable cost. The business itself involves the acquisition of a modem that would then get embedded into a third party device. Users are then charged based on their data volume. The target customer is agriculture technology companies to have their technology incorporated into their devices with the end consumer being the producers. “90% of our world has no connectivity except for these very prohibitively expensive solutions. And that’s really what Swarm is trying to solve for, that 90%, at an affordable point.” - Dr. Sara Spangelo Dr. Spangelo recommends any interested companies contact them soon. Their connectivity capacity is limited so getting in line early may prove significant. Swarm Technologies is already working on the next iteration of their technology to provide more to their customers. The satellites function for 4 years before experiencing complete destruction upon entering earth's atmosphere giving them the opportunity to continually replace their equipment without any additional pollution in space. Stay tuned to the end of the episode for a startup spotlight featuring Bloomfield Robotics CEO Mark DeSantis. Bloomfield uses artificial intelligence to help producers learn more about their crop conditions. “We’re creating a massive digital database of plant phenotypes.” - Mark DeSantis This Week on The Future of Agriculture Podcast: Meet Dr. Sara Spangelo, CEO and co-founder of Swarm Technologies Explore the connectivity their technology in space satellites can offer remote areas Learn about the process of launching satellites and find out what makes Swarm Technology unique in the connectivity space “Startup Spotlight” featuring Mark DeSantis of Bloomfield Robotics Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. Future of Agriculture Website AgGrad Website

Great show for you today, especially for the entrepreneurs in the audience. We have on the show Joe Dales, who in his current capacity is the CoFounder and President of Agri & Food Innovation at RH Accelerator in London, Ontario, Canada. In this episode, we talk about the importance and the elusiveness of product-market fit - meaning creating not just a great product or service, but one that the market is eager to pay for. We also talk a lot about attracting and retaining talent to the ag industry, and the future of work. Joe’s extensive experience in bringing innovations to the market really shines through in this episode. He has been involved in successfully launching over 40 agtech innovations ranging from crop protection products, to seed varieties, to biologicals, to software companies. In 1998, he co-founded Farms.com Ltd. and AgCareers.com which have grown to become a leading supplier of innovative solutions to farmers, agriculture and food companies around the global, he remains a major shareholder and director. Be sure to stay tuned to the end of this episode for great stuff from Joe, but also a startup spotlight. This one is another Canadian company, from a few provinces over in Alberta. Rob Saik makes his third appearance on this show to talk about his newest venture AgVisorPro, so make sure to stick around for that at the end of today’s show. Joe Dales Quotes: “I’ve always looked at where innovation in agriculture come together, and think about how they can help farmers.” “You'll know when you get product-market fit, you definitely know when you don't have it, because there's crickets. I'll take it to (farmers like) my brother or my best friend, and say, ‘Hey, what do you think of this?’ And they'll go, ‘that's nice’, but they aren't gonna use it.” “Building (software) is sometimes the easiest part. It’s the education, it’s the branding, it’s getting people using it.” “Our sector isn't a true consumer sector. It's more B2B than B2C because every decision can be hugely costly. If they make a bad decision, you know, on selecting a crop or where they spend their time. And they've got it to do list usually a mile long, especially in season. So giving them a new scouting app or giving them a new tool. You better show them how it'll save them time and money, and that it's proven.” “Just about every company I'm dealing with, talent is the number one issue. They could scale; they could do things a lot more quickly. But there's a farmer or there's a CEO and he needs four more highly motivated, highly skilled, highly networked individuals to help them grow the business.” “We look at the product and the concept: where is it? Do we like it? And then quickly we move right to the founders: what do we think of them? Do they know the sector? You know, if they want to do something on dairy farms: are they from a dairy family? Unless you're from it and really intimately knowledgeable about the sector, or willing to pay the price and go out and visit, you’re higher risk.” “So all these technologies are swirling around in our sector and this just, how do we, how do we onboard them? How do we get them up and running? And how do we help farmers get the value out of them? Because once they do that, then there's real companies there.” “I wake up everyday trying to help farmers save money (and/or) make money through innovation. And I've had success, but still I love doing it every day. It gets me moving early in the morning and I’m very passionate about it. And I feel good in some small way, we're helping feed the world. So it's pretty easy to remain motivated.” Rob Saik Quotes: “The number of times through the course of the year, when a farmer could reach out to really talk to people with deep domain expertise that could help the farming operation are numerous” “If farmers or anybody out there has deep domain knowledge in farm software, like a Climate Fieldview or Granular or Trimble ag software. They could list themselves as a software expert and help other people in the sector. It could be other farmers helping other farmers.” “But coming through COVID people are starting to realize that technology can shrink time and space. We can stretch brains and not bodies, just as we're doing right now (recording this podcast), we can solve problems from a distance.”

We talk a lot about data in agriculture. Yield data, aerial data, weather data, soil data, data interoperability, data ownership, and on and on and on. What we’re not talking about enough, however, is data quality. More and more and more data is not helpful unless it is QUALITY data. We have the quantity, there’s no shortage of farm data out there, but how do we improve the QUALITY? We often fall into the trap of assuming more data is better data, when in reality, better data is better data. We’ll explain why in this episode. You’ve probably heard of data being “cleaned” or being “scrubbed”. But what does that mean? Why is this so hard to do with farm data? Why is this a problem and what can be done about it? “Right now the industry is really really excited about all of the data that we can produce...but I really feel like the second generation of the data wave here in agriculture is going to be quality, and comparability, and what metrics do we measure excellence by. Those are going to be the things that make the difference.” - Kyle Mehmen, General Manager, MBS Family Farms All of these are questions and more are addressed in today’s episode as we bring on farmer Kyle Mehmen and New Leaf Symbiotics Technical Sales Lead Brad Walkup to talk about their experiences in focusing on getting higher quality data from their trials. “Agriculture for years has been a race to see who can grow the most commodity. I feel like in the next 5-8 years, I’m hoping we can get to the point that we can differentiate crops by quality. Therefore a grower will have a unique value position in the market, rather than just #2 yellow corn.” - Brad Walkup, Technical Sales Lead, New Leaf Symbiotics This episode is another one that I’ve partnered with my friends at In10t to bring to you. This year I’ve really wanted to explore where innovative ideas meet practical realities in agtech, and there is no company doing more in this area than In10t, so they’re the perfect partner, not only for this episode, but also for episode 194 called “Accelerating AgTech Adoption” where we talked about the importance of on-farm trials, and episode 215 entitled “Bridging the Gap Between Farmers and AgTech” where we talked about the real challenges in getting trials right. From those episodes, you may assume In10t is a consulting company that helps arrange farmer trials. That’s how they got their start, but as VP of Technology Mike Hartquist will tell you, they have evolved into a technology platform as well. “We look at technology as almost the third piece of the pie. We do (technology) well, and we want that to be the core of how it fits together, but our people and process is really how we got here...We don’t want to create this cool tool, but it’s not useful. Let’s get out in the field, and go walk fields and use a spreadsheet, and go figure out how it works and what works and what doesn’t, and then let’s let technology make it better for us.” - Mike Hartquist, VP of Technology at In10t Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website

Can a farmer transition from the commodity market into a full-scale direct-to-consumer brand? The answer is “yes”, and David Newman is proof. But this isn’t a story of an overnight success. The transition for Newman Farm has been in the works since the 1990s. Over the past 20 years he has learned many lessons, and he was kind enough to share some of them on this episode. This is a special episode of the “Future of Agriculture” Podcast because for the first time, the interview did not include our usual host, Tim Hammerich. Guest co-host Janette Barnard sourced the story and interviewed David. *Be sure to subscribe to Janette’s weekly newsletter about innovation in the animal agriculture value chain: primefuture.substack.com. David and Janette discuss: Transitioning from a commodity focus to building a brand Finding the right strategy for growth How COVID-19 has impacted their business The need for reinvention no matter how traditional your industry The challenges of a branded product with direct customer access The importance of relationships and growing with partners Advice to others interested in making a similar transition *As a bonus, this episode includes a “Startup Spotlight” segment at the end, which features Janelle Maiocco, Founder and CEO of Barn2Door, which is a software that David Newman has used to grow his business.

We've seen the rise of alternative energy and alternative protein, could alternative plastic be next? Mark Remmert is the CEO of Green Dot Bioplastics. This fascinating company manufactures low-cost, biodegradable materials for a variety of uses. There is an obvious sustainability story here, but it's also a peek into what can be a rapidly growing company and industry segment in the coming decades. Green Dot is a portfolio company of Fulcrum Global Capital, who partnered with us on this episode. Duane Cantrell, Kevin Lockett, and John Peryam join Tim to introduce the episode and provide their perspective on why they invested in Green Dot. What are your thoughts on the future of bioplastics?

Daren Williams joins the show to help us better understand the role of producer-led commodity groups. Daren is the Senior Director of Global Communications at the Almond Board of California. He has worked in agricultural communications for over 30 years, much of that with producer-led commodity groups like almonds, beef, apple, dairy and pork. The Almond Board of California supports all 7,600 almond growers, as well as many others in the almond growing community from suppliers and beekeepers to farmers and buyers. Almonds are one of the fastest growing crops in California, and the Almond Board has cast a vision for the industry that includes goals to improve by 2025 in water use efficiency, dust reduction, zero waste, and pest management. “We fund research and production techniques. We validate techniques at work and if it's beneficial and cost effective and can help improve the return on investment for the grower, we roll it out to the industry and make sure everybody knows about it.” Daren Williams While the Almond Board of California is a federal marketing order program, we also discuss checkoff programs in this episode. Operating under a slightly different framework, the purpose of these groups also relates to the research and promotion of the commodity. In Daren’s previous position, he worked with the National Cattlemen’s Beef Association, which is a contractor to the beef checkoff. “If (consumers) see us working together and trying to solve the issues and things that they’re concerned about, they develop trust in them, the industries, and I think trust is a critical issue for farmers and ranchers. In many cases, we’ve lost it and we need to regain it with consumers and let them know we really do have their best interests at heart when we make decisions about how we’re going to grow their food because we’re also going to be putting it on our dinner tables.” - Daren Williams This Week on The Future of Agriculture Podcast: Meet Daren Williams, Senior Director of Global Communications at the Almond Board of California Better understand marketing orders, check off programs and lobbying organizations Explore how these programs respond to consumer demands, support producers and are funded Founder Spotlight: Peter Schott of Genesis Feed Technologies Genesis Feed Technologies aims to change the conversation and consumption of feed ingredients for producers The software the developed puts nutritional information in the hands of the purchasing person to make the best decisions for the feed program they are building “We make soybeans look really good. On the more technical side, we bring nutritional value out for feed ingredients and show the economics of that so people can make better buying decisions.” Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

Today’s episode is the deepest dive I’ve done to date into the world of regenerative agriculture. You’ll probably be able to hear it in my voice in the interview, but this one had me on the edge of my seat the entire time. In fact I think the conversation just gets more and more interesting the deeper we get into it. If you’re new to the concept of regenerative agriculture, some previous episodes in which we discuss the concepts are episodes 44, 64, 109, 135, 182, and 199. My viewpoint on regenerative agriculture since I first was introduced to the concept a few years ago is somewhere in between “cautious optimism” and maybe skepticism. I’m certainly not skeptical about the importance of soil health. I think you’ve heard that from me a lot on this show, and certainly you have if you listen to Soil Sense, one of the other podcasts that I host. But some of the - what I’ll call hype associated with regenerative ag have left me asking a lot of questions. Many of those, we get into on today’s episode. Questions like: Where is the line between what is regenerative and what is not? What is really motivating regenerative farmers and ranchers to pursue these ideals? Because it’s not really what you might see in the media or from many advocates. Also we get into some scientific questions like what is technically happening when carbon is sequestered? And, once it is sequestered, how do we know it’s staying there and for how long? I couldn’t be more impressed with our guest we have on the show today to talk about these issues. Paige Stanley is a finishing PhD candidate at UC Berkeley, who works at the intersection of rangeland ecology and soil science. Born in Detroit, she grew up in rural Georgia. While as an undergraduate at a liberal arts college, she took a course on the ethics of food production, which drove her to want to talk to more farmers and ranchers and ultimately pursue a master’s in animal science. She did so at Michigan State University studying under Jason Roundtree. This master’s program furthered her interest in soil carbon sequestration in grazing lands; how it might reduce greenhouse gas emissions, provide ecosystem services, improving animal welfare, and improving rural livelihoods. That led her to her work today at UC Berkeley. I’m going to let her describe it to you, but first a quick definition: you’ll hear regenerative grazing called AMP grazing in this episode. That stands for adaptive multi-paddock grazing, you may have heard of it as mob grazing. Essentially this is controlled and intensive grazing that is rotated across sections or paddocks of a field. For more on that go way back to episodes 44 or 64.

“Quinoa is very unique. One, it is gluten free but it also contains high amounts of protein and a greater balance of essential amino acids than cereals.” - Angela Ichwan This week we are exploring the emerging market of American grown quinoa. The financial, environmental and supply chain consequences of a few farmers from the San Luis Valley in Colorado that started developing this product are shared today. Paul New is a 3rd generation farmer that was initially introduced to quinoa production by a graduate student that rented some ground from his operation. Sheldon Rockey farms in Center, Colorado and joined Paul in the quinoa venture. The two have expanded from an initial 500 acres of quinoa production to 3000. And finally, Angela Ichwan, who leads the technical team of the specialty crop business unit of Ardent Mills joins us to explain the quinoa market and how Ardent Mills has contributed to its success. “We were watching him grow the quinoa and it was kind of an exciting plant because it didn’t seem to use very much water, grew pretty well here in the San Luis Valley and as we learned more about the nutritional value and the versatility of it, we got pretty excited about it.... We thought it was going to be a crop of the future.” - Paul New That excitement led to adding quinoa to their potato rotation. The product was “fairly easy to market” and initially the main obstacle was ironing out the production. They have now developed a new seed and adjusted their crop management system to overcome some of these challenges. The quinoa reduced the amount of inputs needed for their potato crop as there is less overlap between disease and pests. They also saw a significant reduction in water consumption needed for the quinoa crop in comparison to the common barley and alfalfa crops. “We were still working on the production and Ardent (Mills) was positioned to really be able to step in and help us with the marketing and giving us the volume so that we could go out and really work with the neighbors and the other producers in the valley.” - Paul New Ardent Mills also brings expertise and support in progressive genetics and to further develop EPA labels for inputs. Quinoa saw a surge in global acceptance when it was named the grain of the year in 2013 and also with increased consumer demands due to widespread gluten-free trends. Ardent Mills had an interest in producing ancient grains and was attracted by the nutritional profile and water conservation opportunities for quinoa. This led to an exclusive relationship and successful collaboration with quinoa producers in the San Luis Valley. This Week on The Future of Agriculture Podcast: Meet Paul New and Sheldon Rockey, Colorado quinoa farmers Discover their introduction to the “psuedograin” quinoa Learn the benefits this crop has added to their operations Explore the collaboration these producers have created with Ardent Mills and the advantages this has provided Meet Angela Ichwan who explains how Ardent Mills is using this relationship to grow a market for American grown quinoa

Today’s episode has some really important perspective, especially for those of us who do not see the effects of persistent hunger and poverty on a daily basis. I have on the show Paul Winters, who is the Associate Vice-President of the Strategy and Knowledge Department of the International Fund for Agricultural Development (IFAD). IFAD is part of the United Nations and is the only UN agency or international financial institution that works exclusively in rural areas. They work in around 100 countries with the aim to eradicate rural poverty and hunger through agricultural development. Paul is an Agricultural Economist by training and holds a Ph.D. in Agricultural and Resource Economics from the University of California at Berkeley. The first half of our conversation focuses on what agricultural development looks like in practice, and Paul shares examples from several different countries. The second half of our conversation focuses on some of the major challenges to global food security, including the fact that global poverty was improving until about 2015. Since that time it’s actually been getting worse. We also talk about the catastrophic effects the Coronavirus pandemic and climate change can have on global food security in the future. For starters though, I’ll drop you into the conversation where Paul is talking about some of the challenges of trying to solve these complex problems.

The idea for today’s show happened as I was working on another podcast I produce for NDSU Extension Soil Health called “Soil Sense”. I was interviewing a farmer named Mark Olson about strip tillage. It was a fascinating topic, but what really piqued my interest was the way he spoke about the company behind his strip tillage equipment. He kept talking about his SoilWarrior guy that had been so helpful. I believe he said something to the effect of “I just can’t say enough good things about SoilWarrior.” So naturally, I wanted to learn more about this SoilWarrior company. It turns out that SoilWarrior is the product and the company is called Environmental Tillage Systems based in Minnesota. Today’s episode is about this SoilWarrior equipment, but also about strip tillage in general, and what it takes to become a farmer’s favorite company. Brian Ryberg, who is a farmer in Minnesota and a SoilWarrior Evangelist - one of over 500, I have since found out. And Brent Brueland, VP of Sales & Marketing at Environmental Tillage Systems - which again, is the company that makes SoilWarrior. If you’re new to the idea of strip-tillage, I’ll start with an oversimplified explanation: it’s a process where instead of a farmer tilling an entire field, he/she only tills a strip wide enough to plant into. That way, most of the ground is undisturbed which has benefits for erosion, compaction, trafficability, and overall soil health. However, the tilled strips provide benefits such as warming up faster in the spring and placing nutrients right in the root zone. There are many other benefits that Brian and Brent will discuss. Even if soil conservation doesn’t interest you - which it should - I still think this is a worthwhile episode for you to learn more about a farmer’s throught process and what it takes to be the type of company that creates evangelists.

Many of you know that I am endlessly interested in water and water-related topics. Today’s episode is another installment in my exploration to better understand realistic solutions to our water problems. We have on the show Dr. Wim Bastiaanssen who is the Founder of IrriWatch. The company is very new, I think less than two years old, but it’s the culmination of decades of Wim’s research and consulting on water, irrigation, and remote sensing. Now if you think irrigating a crop is just like irrigating your lawn - sort of set it and forget it - you are WAY oversimplifying. There are a lot of variables at play, such as: changing moisture availability in the root zone, changing evapotranspiration rates, changing crop needs with the type of crop and its stage of development, then taking into consideration the forecast, and how likely all of the above factors will be different in the coming days best on weather. And these are just a FEW factors. There are many companies trying to help with this complexity. Wim’s approach with IrriWatch is to use satellite remote sensing to basically let each plant signal its water availability. If that sounds far-fetched, hear him out. He’s got the data to back up his claims. Wim Bastiaanssen grew up on a farm in The Netherlands, which is the country he still calls home. Growing up 5M below sea level (the land was reclaimed by the sea), he was always around ditches, canals, and levees - which developed an interest in water and irrigation from an early age. https://www.irriwatch.com/en/

We are back with another Fulcrum Global Capital portfolio company this week. The company MicroGen Biotech has produced a microbe that can help encapsulate and precipitate heavy metals in the soil. This process results in a gradual cleaning of soil pollution and reduces the amount of heavy metal uptake by the plant which in turn will reduce the amount of heavy metals consumed by the public. MicroGen recently won the award for the agtech category at Samsung’s Extreme Tech Challenge. Founder Dr. Xuemei Germaine was also recognized as the top female founder of the year. Heavy metal toxicity in the food chain is a concern being recognized around the world. Forbes published a report from the USDA that described “95% of all baby foods consumed in the United States have heavy metal content levels that are harmful to the development of organs and brains in infants and children, et cetera.” “We are probably just a couple of years away from not potentially being able to export some of our food ag products to Europe because of that. I think the United States frankly is lagging a bit in this….Food companies are going to have to begin to demand and expect solutions to the products that are going into the foods that they are selling to the consumer.” - Dwayne Cantrell, Fulcrum Global Capital Venture Partner Dr. Germaine explains how naturally occurring minerals and chronic use of fertilizers and pesticides all contribute to increased levels of heavy metals such as cadmium, arsenic and lead in soils. The crops that are grown in these areas will have increased levels of these metals which are then introduced into the food chain. This is especially a problem for individuals eating a plant based diet and children that are more susceptible to heavy metal toxicities. “It’s all about how do you block (heavy metals) to make the food safer and also at the same time improve the soil health and that will be environmentally sustainable, economically sustainable, is good for farmers, good for the government and is good for every consumer. It will impact every one of us.” - Dr. Xuemei Germaine As an added benefit, reducing the heavy metal absorption by the plant will not only benefit the consumer of the plant but also the plant itself. The microbe has been shown to increase the crop yield and has been specifically selected to also serve as a natural bio-fertilizer to the crop. Increased yield and being able to charge a premium will entice farmers to use this product with little risk to their profitability. This Week on The Future of Agriculture Podcast: Meet Dr. Xuemei Germaine the founder of MicroGen Biotech Explore the risks posed by elevated heavy metal content in our food chain Learn about the effects these values can have on its consumers Discover what the microbe produced by MicroGen Biotech can offer to farmers by way of cleaning the soil and creating a crop with reduced levels of the harmful minerals Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

What does a more distributed regionalized or even localized food system look like at scale? How can producers capture more of the value of that type of food system? What is the right type of investor to help fuel that sort of system? Stephen Hohenrieder spent his early career in capital markets and has an agricultural background. Stephen now works for family offices. These are investment entities that invest on behalf of a single-family. In this episode, we talk about investing in regenerative agriculture, what a distributed food system looks like and how the family office investor can be a great fit for making these ambitions a reality. Stephen began by combining different food source experiences in Hawaii to support his regenerative agriculture goals through investment. “The goal was to develop a perspective on each of these different areas of food and then use my background in investing to deploy capital in ways that would support a regenerative food system that I hope to be a part of.” - Stephen Hohenrieder The investment profile of a family office and the amount of risk they are willing to undertake varies between each family office. His mission is to “figure out how we could steward the vision of that operation into the future and bring in aligned capital that had a very long term perspective.” “As I explored this thesis for how I believe our food system is evolving and really increasingly being redefined by fragmentation after a period of consolidation and centralization, I have focused on four pillars that are really authenticity, connection, traceability and transparency.” - Stephen Hohenrieder In many of Stephen’s investments he looks to not only add value to the food chain process but also the farm itself. Stephen believes people are “reconnecting with the source of their food” leading to a consumer driven cultural shift for producers. Consumers are now more interested in connecting with a set of values than a third party certification and producers are needing to communicate these inherent values to gain consumer loyalty. This Week on The Future of Agriculture Podcast: Meet Stephen Hohenrieder, an investor supporting regenerative agriculture Explore how he views the cultural shifts in the supply chain Learn about where he sees the future of the agriculture industry heading Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

What are the barriers to customer acquisition for agribusiness and agri tech companies? In10nt is a company that attempts to answer that question and bridge the gap between company and farmer. They focus on being able to create trials at the farm level to introduce a product and allow farmers to find the best fit for their operations. Dan Poston is the Director of Agronomy for Pivot Bio. Sean Blomgren is a fourth-generation family farmer from Iowa and is the owner of Blomgren Seed. Both Dan and Sean join us to discuss the complicated process of developing, establishing, and managing an on-farm trial that will demonstrate the potential of a certain product's performance. “We’re constantly thinking about how you test those products, where you test those products, and how close to the customer you get from a testing perspective…..We really want to have that footprint and that experience on a farmer field before we feel comfortable delivering to the customer.” - Dan Poston Statistical analysis results in a specific number of trials in a specific size that will be needed to create confident data in regards to the product. Developing the plan is only step one. The logistics of shipping can be a very complicated process. The product needs to arrive at farmers in prime condition and be able to be maintained by them in order to develop the most valuable results. Farmers are then responsible for using the new product in an appropriate manner. A lot of thought is put into a protocol that is most “meaningful” in order to optimize for the most success. Sampling can also create variation in results and is therefore orchestrated. All of these facets have to come together to give the trial the best chance at being successful. “I promise you there’ve been some great products that have gone through our farm that hasn't tested well because we didn’t build a proper test…. That should be products we’re using today but because we didn’t test them in the right way, we didn’t have the ability to understand what we should or shouldn’t do with them.” - Sean Blomgren “It’s amazing how when it’s done right, the information is so valuable and how hard it is to get to that” shares Sean. “I think that is the great gap you have to get across with biological products, is just seeing them vetted out over a large enough area” shares Dan. A third party like In10nt allows companies to work with farmers to create the best planned and managed trial to find the best success. In10nts execution gives you the best opportunity for customer acquisition. This Week on The Future of Agriculture Podcast: Meet Dan Poston a Director of Agronomy for Pivot Bio that understands the value of a farm-based trial Also meet Sean Blomgren, a producer who has benefited from well-executed trials Explore the difficulty in introducing these products to new producers Discover how In10nt manages that process to better serve their clients Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

Danette Amstein and Michael Uetz are the Principles and Co-Founders of Midan Marketing. Their focus is on being a full-service marketing firm for the meat industry. Both Danette and Michael grew up in agriculture and worked in the National Cattlemen's Beef Association prior to founding Midan Marketing.. Michael specifically worked on identifying “what is the consumer looking for and how do we be responsive to their needs.” They joined forces to create Midan Marketing and further pursue closing the gap between producer and consumer. “We are working to help our clients rise above all of the clutter that’s in the marketplace, above all the noise so that they can match their products with the consumers out there that are interested in it.” - Danette Amstein Both Danette and Michael credit a lot of their success to having created and curated a good team of people. The team of Midan Marketing is made up of not only marketing specialists but also a staff that are actively farming and therefore better able to relate to their clients.The indicators they focus on is to “hire humble, hungry and smart.” This has developed into the best system they have found to support the culture they want to foster within the company. “Our hiring process is long. It isn’t a one and done interview. It’s multiple interviews with multiple people…..so we’re investing heavily in a team member before they’re able to be productive.” - Danette Amstein They encourage their clients to find their niche and specialization in order to target a specific segment of consumers to grow trust and lead to loyalty. Midan Marketing acknowledges the dynamic evolution of the consumers and their buying habits. They have performed and evaluated studies to go beyond basic metrics for a consumer in order to better identify the best way to communicate and connect with them. “We not only look at them from a demographics perspective, but we ask them about their attitudes, their perceptions, their behaviors and ultimately what drives them to purchase.” - Michael Uetz In the time of Covid-19, their models and strategies have had to be adjusted to better facilitate communication with consumers in an uncertain environment.They have observed “almost chaos with (the) consumer base” leading to changes in behavior and buying habits. They encourage producers at any point in the food supply chain to pay attention to consumer research. “We all have to pay attention to the consumer and their crazy whims as they have them because that’s ultimately where the paycheck comes from.” Danette Amstein This Week on The Future of Agriculture Podcast: Meet Midan Marketing Co-Founders Danette Amstein and Michael Uetz Explore the value of understanding consumer buying products at every level of meat production Learn about the impact Covid-19 has had on the agriculture marketing industry Founder Spotlight: Jordan Phasey of Phinite Phinite prevents water pollution and provides another revenue source for farmers in the place of persistent expense regarding manure management Currently, most farmers spend money to manage their manure disposal, especially on hog farms due to long drying processes and an ever increasing supply Through a natural process generated by the creation of a controlled wetland, the manure is dried and converted into a marketable concentrated fertilizer “We’ve been able to reduce the cost of drying pig manure by more than 90%. Operation of the system is simple. The farmer pumps waste out of the lagoon and into the wetland. The wetland itself has no moving parts and instead plants in the system grow their roots out through the material and dry it out naturally…..the final material is suitable for marketing directly as fertilizer” Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

The Story of CoverCress isn’t just as straightforward as bringing a new crop to the market. Their ambitions also represent a new feed, a new cover crop, genetic engineering, a low carbon intensity feedstock and a new revenue source for farmers among others. Fulcrum Global Capital saw the potential in CoverCress and return to the show this week to share the excitement surrounding this company. If you missed episode 208 where we first introduced Fulcrum Global be sure to go listen to it. The CoverCress new crop will not compete with current midwestern crops and should provide farmers with a new marketable product. “They’re going to create this new revenue source for the midwestern farmer. It’s going to go in on the corn soy rotation and you’re going to get the traditional cover crop benefits of which there are numerous but you’re going to get increased profitability.” - John Peryam, Venture Partner and General Counsel for Fulcrum Global Fulcrum Managing Partner, Duane Cantrell, shares that this new product will “change the economic dynamic” for the farmer. “There are multiple pathways of product lines there” including oil for cooking and bio-based fuels and a seed crop that can be used as a high protein meal for feed additives. “We have built this business off of I’ll call it the chassis of the native plant, pennycress. But because we have used genome editing to improve the quality, both with oil and the meal, it's a little different crop when we’re done. That's what we call CoverCress. - Jerry Steiner, CEO of CoverCress CoverCress has the advantage of having a better grain than the agronomy and quality of its pennycress counterpart. The CoverCress “business plan is based on having really a partnership on both ends. One end with the farmer and another end with the end user” according to Jerry Steiner. CoverCress will provide the seed to the farmer creating a low barrier to entry in planting the crop. The company will then gain its revenue when the final grain product is delivered and also when it is processed into oil. Jerry Steiner highlights the fact that CoverCress is taking a plant that is currently considered a weed and is converting it into a profitable crop with added cover crop benefits. CoverCress is considered a product of gene editing using natural occurring genes which in the United States differentiates this crop from GMOs. CoverCress is still in the research phase. The company is really “focused on getting a product that is well-tested before” it is released. This includes a well-tested process for the farmer and process for creating the end product.They expect to have their first commercial planting in the fall of 2021. “We’re trying to use land the farmer already owns or operates, just use it at the time of year when they’re not trying to use it. And we want to have the farmer use equipment, whether its planting or harvesting, that they already have. We want to partner with people who already have existing grain handling and crushing assets for other oils seeds…..so it's kind of taking existing assets and just getting more out of them.” - Jerry Steiner, CEO of CoverCress This Week on The Future of Agriculture Podcast: Learn about CoverCress, a new crop being developed to create a new revenue source for midwestern farmers Discover the research and benefit to using CoverCress without it competing with any existing crops Meet Jerry Steiner, CEO of CoverCress, and hear about the unique opportunity CoverCress can offer farmers using existing equipment and available planting times Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

In recent months societies magnifying glass has been held over the existence of systemic racial inequality. It shouldn’t be surprising then, that that conversation can easily be carried on into the agriculture industry. Bryana Clover advocates for racial equality in the workplace as a consultant to companies. Bryana is biracial and through her experiences in agribusiness has found an “intense passion for creating brave spaces to have tough conversations around race in the workplace.” “I truly believe that our future depends on us bringing that lens into our diversity inclusion initiatives and really better understanding what we can do as organizations to create inclusive environments for black people and people of color.” - Bryana Clover Bryana helps identify what systemic racism may look like in both agribusiness and agriculture production. She highlights the lack of diversity at the CEO level in the vast majority of companies. She offers these tips towards addressing what an individual can do to combat racism and microaggressions in their workplace: Education Education involves understanding and identifying the dynamics of racial inequality in current events. “There is a structural dynamic that’s going on that impacts every aspect of our life. And I think that understanding that is the first step.” Introspection Reflecting on “racial identity and how that impacts you personally and then how that impacts the spaces that you're in” allows you to identify how you fit in the corporate culture and how that environment may be contributing to a lack of equality. Action Call attention to your discoveries and observations. Be an advocate for someone who might be disenfranchised. Training at a corporate level can “facilitate conversations around this.” Bryana also suggests contributing to organizations that are supporting and promoting racial equality. On a more corporate level, Bryana calls companies to put real effort and work behind the many statements that have been issued supporting racial equality. Financially supporting organizations that have the expertise and focus in creating racial equality is a great first step. Committing time and money to making sure the workplace is a safe and supported environment for all employees is needed. “This is a journey, not a destination.” Bryana has created six modules for executives and a tool kit for employees for more internal change within a business culture. Bryana’s consultancy provides assessments, plans, tools and follow up to allow companies to follow through with their commitments and initiatives. “We cannot afford as individuals or as a society to do nothing anymore.…..Activism looks different for all of us. Just do the next right thing.” - Bryana Clover This Week on The Future of Agriculture Podcast: Meet Bryana Clover, a consultant with ties to agribusiness who now addresses racial inequality in the workplace Discover tips to identify how we are all apart of a cultural climate that is calling for change Learn about different resources available to help your efforts. Contact Bryana Clover on LinkedIn and visit her website to learn more about racial equality progress in agribusiness. Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

We do a lot of agtech episodes on this podcast, but I don’t think we’ve had one quite like this. Today’s episode is primarily focused on the area of agtech that includes site-specific agronomic tools that you’d hear referred to as variable-rate or under the umbrella of precision agriculture. “The agtech industry in general looks pretty glamorous, but it’s a tough, tough business.” My guest is Cory Willness, the President of CropPro Consulting, which is an agronomy consulting services firm in Western Canada, based in Naicam, Saskatchewan. Started in 2003, the company has grown to 30 employees. Along the way, Cory and his team started to develop digital tools to help them be more successful in their agronomy work. Eventually they started a separate business to offer these tools to others. That business is called Croptomistic Technology. “The field never changes. The field is always the same. So when we go out to soil test, there is no crop on the field. What we’re sticking the probe into is soil. So where is the map of soil? A satellite image or yield map does not give you a map of soil. It just gives you a map of variability and you don’t know what that’s due to.” Cory and I talk about the rise of the tech-enabled independent agronomist, how he decided to develop these tools and ultimately market them as a separate business, and some of his frustrations with agtech, which I think many of you will find both unconventional and enlightening. Before we dive in though, it might help to define a couple of these technologies for context: SWAT stands for Soil, Water, and Topography, and a SWAT map combines multiple layers of field data into a single map for zone management and variable-rate fertilizer and seed applications. Cory created a SWAT Box, which is a box that is mounted to an ATV, truck, or piece of ag equipment and driven over the field to collect electrical conductivity and elevation data, which are necessary layers for SWAT Maps. Lastly Cory is one of the founding partners of CropRecords, which is a crop consulting system for crop scouting, record keeping, making recommendations and jobs, and synchronizing all of the information between agronomy staff and farm staff. It is an essential part of implementing the SWAT Maps system. “Farmers are smart people. They know their fields. They know what their problems are in any given season. They see them all the time because they’re out there all the time. If you go out there to the farm and say ‘I’ve got a specific solution that’s going to solve this problem on your farm’. They’ll try it.” Cory represents to me, someone who has spent his career working directly with agronomists and farmers, who knows their needs and pain points, and who has strong opinions rooted in firsthand experience. You’ll hear some opinions and perspectives on this episode that may challenge your own when it comes to agtech, especially as it relates to precision agronomy. You can find out more about CropPro and his various offerings at www.CropPro.ca. Also, he’s a great follow on Twitter @CropProCory. Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

“In a lot of ways ag’s desire to be united is the thing that divides it the most.” - Sarah Mock Sarah Mock has built her career around having difficult discussions and chasing the realities of agriculture. She is committed to not being an enemy or a cheerleader of agriculture creating a more balanced, real reporting style. In a world of fake news, her journalistic integrity is most welcomed. In an attempt to not isolate any particular views, mainstream agriculture media has historically chosen to offer very little divisive content. Unfortunately for some, that has led to an overall apathy towards having difficult conversations and being willing to go out on a limb. “I hear people talk about the need to walk down the middle of the road. But walking down the middle of the road means never saying anything critical about the industry. That’s like the code word in ag media a lot of the time and it's a pushback I’ve gotten from editors before.” - Sarah Mock Rural journalists, while present, tend to be more rare and deal with agriculture on a national basis. As a freelance journalist, Sarah has been able to explore stories that interest her and that she feels needs to be told including more philosophical based questions to more localized topics. With no interest in avoiding difficult conversations, she strives to open up a platform for honest discussion. She remarks that there seems to be a focus on “positivity” in traditional agriculture narratives that can be detrimental to the wellbeing of those in the industry. “You’re creating a misconception for people that it’s normal to be happy and positive all the time and that’s how you should want to feel. And it isn’t always the case.” - Sarah Mock Sarah has given herself a personal pursuit of exploring the possibility of agriculture without exploitation. The use of “exploitation” encompasses time, money, consumers. resources, the environment and the farmers themselves. She doesn’t have an answer to that question but is determined to discover as much as possible towards formulating one. Sarah shares that “we should know the answer to that question” regardless of its outcome in order to better inform our choices. She reflects on what she has observed in agriculture media and the future it might hold. “Ag got this idea in our collective brain 10 years ago that our real problem is that consumers don’t understand about agriculture and….if we could just explain to people what was happening then we wouldn’t have any problems anymore which seems like a fundamental misread of the whole situation at this point.” - Sarah Mock The agriculture industry has attempted to bridge the gap between the producer and consumer by providing explanations for practices rather than addressing the specific concerns the public might have. She promotes engaging people by being open to questions and criticism alike. Sarah predicts that the future of agriculture media will be “individuals that have interesting compelling personalities and perspectives that can go straight to their audience themselves.” This Week on The Future of Agriculture Podcast: Meet Sarah Mock, a rural journalist not afraid to take on difficult topics Sarah reflects on her experiences within ag media and the shortfalls she sees occurring Explore the future of ag media and marketing Founder Spotlight: Tyler McGee of Shepherd Farming “Shepherd is a digital labor platform designed specifically for farms and agriculture operations. It allows growers to quickly see what work needs to be done on their farms for that day and to send and receive tasks from other users.” Shepherd Farming aims at making farm labor and farm management more efficient by Through research trials and the Ag Launch Accelerator Program their team has fine tuned what farmer’s need to best optimize their labor forces They are now integrating weather data into their task lists to better schedule what needs to be done and when Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

Pristine Gourmet was formed in 2005 with the vision of supplying the food industry with quality local non-GMO artisan foods. Jason Persall owns Pristine Gourmet in Waterford, Ontario. He converted his 1000 acre strictly traditional commodity soybean farm to support the three pillars of Pristine Gourmet; heritage, passion and craftsmanship. They produce fresh and unique cooking oils for retail, restaurants and bulk ingredients. The major obstacle faced by Pristine Gourmet was finding shelf space in the supermarkets and somehow making their product stand out. Jason quickly understood that was going to be a perpetual obstacle and so chose to pursue a different strategy. Jason shares that he invested slowly and allowed his business “to grow organically.” “That was kind of just the beginning of where we are now. Just starting out with chefs and realizing that that is really our focus of where our brand is going to be widely accepted. Chefs just love new products, something that’s local to them, something that has a story, that’s direct from the farm.” - Jason Persall Chefs and their teams take tours of his farm and engage in the process of developing their products. The bulk ingredient supply side of their business has helped support them during the Covid Pandemic while restaurant need is reduced. They also sell their cooking oils online through their website. Their retail products include cold pressed sunflower and canola oils similar to extra virgin olive oils. The process they use allows for better taste, higher antioxidant levels and an all round better quality product. For food service clients they can also prepare hybrid fryer oils. Each oil has a different purpose in mind. The canola oil is touted as the “queen of oils” with a “very impactful” nice flavor. The soybean oil has a more mild flavor when compared to the canola oil but with additional nutty flavors. It also has the added benefit of an impressive viscosity at room temperature which lends itself to being an excellent garnish. The final oil is a sunflower oil with a light, fresh sunflower taste and has the widest range of use in the kitchen. They also produce a pumpkin seed oil typically used to enhance different flavors. “That’s kind of the reason why we do the oils that we do is because they’re drastically different from each other and their applications are different….It’s really geared towards the chef.” - Jason Persall This Week on The Future of Agriculture Podcast: Meet Jason Perall, owner of Pristine Gourmet Learn about how Jason moved his commodity based farm towards artisan cooking oil production Explore what makes Pristine Gourmet unique and loved by local chefs Visit PristineGourmet.com to order your cooking oil direct from the farm! Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

Fulcrum Global Capital is a venture capital firm focused on global food production. Traditional row crop agriculture, production animal health and agriculture technology are the main interests of their investment thesis. They often find themselves investing in early stage companies that are “not only early stage in terms of a company’s life cycle, but early in terms of where the technology falls in the value chain of the food production.” When they initially heard the pitch by P&P Optica Founder Olga Pawluczyk they were impressed. 16 months later they made their investment. P&P Optica addresses “challenges such as the $4 billion annual loss that takes place in the food processing space around foreign material detection.” “Where we see the long term vision of this company (P&P Optica), is really becoming a data company. The more units a customer will have, call it a Tyson or a Maple Leaf (for example). The more that they have, the more DATA we are able to provide them to make decisions.” - Kevin Lockett, Fulcrum Global Capital This results in catching foreign material at a “much higher rate and at a much smaller size.” The origin of P&P Optica was not in food processing but rather in lens development for detection of different particles in the oil industry. When the oil industry suffered, an opportunity presented to identify fat content in meat. This opened the door to using their detection technology in food production. “If you look at what are the important aspects of food production; you want safety, you want quality and you want to produce exactly what you need to produce.” - Olga Pawluczyk, P&P Optica “The estimated costs of a single recall is about $10 million on average” in product loss and is commonly compounded by brand damage. Plants will process “hundreds of thousands of pounds” of meat per day so inspecting each piece of meat for safety and quality can be difficult to do thoroughly at that pace. “So if we can take a step back and look at it with technology that sees chemical composition and can see the gradation of the cells, how all the cells are, how much water there is, what type of protein, and what type of fat; that information can translate into the quality and therefore can sort every single piece on the line.” - Olga Pawluczyk, P&P Optica This Week on The Future of Agriculture Podcast: Meet Fulcrum Global Capital as they share their philosophy and some of the companies they have been able to invest in Meet Olga Pawluczyk of https://ppo.ca/about-ppo/P&P Optica and learn about the innovations her company is creating and the impact it will have on food production Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

Playing with puppies and kittens most of the day and selflessly saving any and all helpless animals in between are the common perception of being a veterinarian that many people pictured as a child. James Herriot painted a beloved picture of adventure and fun that many fell in love with. I’d be remiss to admit that occasionally this does describe the job but unfortunately, the more common reality faced by veterinarians is a lot less rosy. Dr. Judson Vasconcelos is the head of the Veterinary and Consumer Affairs Team at Merck Animal Health. Merck has committed to performing a study in US veterinarians every few years “to monitor wellbeing and mental health of US veterinarians.” Having practiced as a veterinarian for years in Brazil, Dr. Vasconcelos can not only share the most recent study that illustrates the struggle many veterinarians are facing but also relates to them through his own experiences. “We want to have a good idea of what’s going on with veterinarians based on the trends that we’ve seen in the past. We want to have a good understanding of wellbeing and where they are from a mental health standpoint. We want to benchmark some of (that) data with some of the findings from other scientists...” - Dr. Judson Vasconcelos Through a partnership with the American Veterinary Medical Association (AVMA), they were able to analyze 3000 answers from a survey sent out to practicing veterinarians in the United States. This comprehensive survey illustrated many different concerns, however, the team was able to identify three main concerns affecting the veterinary profession today and have labeled them the “Three S’s.” Stress Student Debt Suicide Rate These three main issues all contribute to a multifactorial result of reduced quality of life and low job satisfaction for veterinary professionals. Factors like a poor work-life balance and high expectations of customers magnify the gravity and significance of the Three S’s. Surprisingly to most, “52% of the veterinarians do not recommend the profession.” Reasons such as debt, low salary, stress, and difficult clients are all cited as causes for this finding. Veterinarians are 2.7 times more likely to attempt suicide, a number which is significantly higher than their human medicine counterparts. However, identifying these concerns is only useful if something is done to ease the burden they present.

Blockchain. A word that has been overhyped and yet still becoming more realized every day. Bridie Ohlsson joins us and is the Founder of Geora, a protocol for blockchain applications in agriculture. Bridie’s career with blockchain began with AgriDigital when the world was discovering and getting excited about the potential applications of blockchain. Bridie shares what the goals of any blockchain company were at that time. “So you needed to be kind of an open and fairly non-competitive technology to encourage people to come in and experiment and work together and integrate their systems and share data.” - Bridie Ohlsson Where AgriDigital provided access to blockchain for producers, Geora was formed to build on that and provide the next step. Geora’s protocol has isolated what data needs to be retained on blockchain and what data while significant to have for logistical reasons does not need to be tied to the product on blockchain. Bridie describes Geora as an “infrastructure” where they “work out where there’s a valuable data point.” “We’re really trying to build tools, digital tools, that are really useful for ag so there is adoption...” - Bridie Ohlsson Bridie expects that these “data rich assets” will lead to financial gain for producers. At the moment her company is trying “to get a really solid base of digital record keeping systems.” She admits that blockchain is not necessary to acquire that data but if the goal is to monetize that data then blockchain will be needed, so the technology is being employed now. This will ultimately provide another avenue for people or companies to invest in agriculture with real time access to the farmer’s data and all to the farmer’s benefit. The farmer will have absolute control over their data and how and when it is shared. This focus on agriculture amplifies the impact the protocol can have for its participants. “If we can get participants who work in similar spaces, they’re going to generate value for each other quicker, which is a good test of the network effect and the network value.” Bridie Ohlsson. This Week on The Future of Agriculture Podcast: Meet Bridie Ohlsson, founder of Geora, a blockchain protocol company Explore the next steps being taken in blockchain and what they may mean for the industry Learn about some of the financial implications of blockchain Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

We are going back to the farm today. Zach Johnson, the YouTuber Minnesota Millennial Farmer and Mitchell Hora, farmer and founder of Continuum Ag, join us today. These two co-host the Fieldwork Podcast, “a podcast for farmers, from farmers.” Fieldwork Podcast focuses on sustainable farming practices, their environmental impact and how to make them profitable. For Mitchell, Continuum Ag specifically supplies health data analytics and does consulting for farmers. Mitchell and Zach farm 500 miles apart but find common ground in adopting soil health principles and are enjoying the opportunity to share that with other farmers. “I think everybody has the opportunity to improve. I think it’s just more so looking outside of the box and looking holistically, but there’s a lot of ways to do this.” - Mitchell Hora Mitchell draws attention to the fact that being more sustainable can involve different applications of soil health protocols on different operations. This isn’t a call for “one size fits all” in farming. He highlights impacting the carbon footprint in agriculture, water quality, water use, and nutrient density to name a few options to focus on.The Fieldwork Podcast’s goal is to “utilize some of these other agronomic sustainable type principles to be more profitable.” Mitchell is very clear that any changes need to “drive profitability” and be a sound “business decision.” Zach discusses that one barrier to fully adopting all of these soil health practices rapidly on his farm has been the amount of moisture and weather conditions in Minnesota. His dad attempted some no-till in the 1980’s but didn’t find success at that time. “I think now we understand more about the soil. We have better technology, maybe better machinery to try to understand really what it is we’re doing and try to achieve those results.” - Zach Johnson Zach is excited to start trying some new soil health practices including cover crops but admittedly hasn’t found the opportunity yet. Both Zach and Mitchell discuss how difficult it can be to initiate new practices and wait for the results to become evident. This is why ultimately every decision they make is backed by increasing profitability and making their farm as successful as it can be both for the environment and for themselves. “(Fieldwork Podcast) is a great educational tool for farmers and for non-farmers to learn and to support each other and to realize and understand that it isn’t so easy and we’re all trying to figure this out to make sure that we move forward progressively.” - Zach Johnson This Week on The Future of Agriculture Podcast: Meet Mitchell Hora, farmer and co-founder of https://continuum.ag Continuum Ag Meet Zach Johnson, the Minnesota Millennial Farmer Learn about their podcast Fieldwork Podcast in which they explore improving soil health practices with the bottom line in mind Hear about Zach’s experiences with Youtube notoriety and the impact it is having on his audience Founder Spotlight: Luke Silinski Founder of Agtech Steam Luke’s mission is to help other rural kids get interested in coding and provide them with resources so that they can develop their skills in a practical way Specific content is sent that would appeal to young learners and their interests Luke encourages anyone who wants to learn to code to take it slow, find a game or program you are interested in and explore. Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram

Kellee James joins us today to discuss what it takes to build a platform as co-founder and CEO of Mercaris, a market information service and online trading platform for identity preserved agricultural commodities. “We’re a market data and information service. We are also an online trading platform but we have chosen to focus on a specific part of the ag supply chain, and that is identity preserved ag commodities.” - Kellee James Mercaris provides price discovery while allowing customers a procurement tool within a very specific field in agriculture through trades and auctions. Only 15% of their revenue is derived from trading fees. Most of their revenue comes from the sale of data. There is very limited tracking in imports and exports with these specific commodities so creating a data marketplace creates real advantage for their customers as well as a way to connect with vendors who may be interested in their products. “You’ve got to establish yourself as the marketplace. So getting out ahead of others that are trying to do the same thing, I think is important.” - Kellee James Kellee didn’t grow up on a farm. Her family is originally from New York but she fell in love with agriculture and pursued that industry in college. She found an opportunity when she learned that farmers could sell credits based on environmentally friendly practices. “I was hooked. It was a way to provide real dollars in the pockets of producers who were undertaking something that had an environmental benefit. I liked the appeal of using a market mechanism to put a price and a value on something that we all need in society.” - Kellee James Kellee highlights that the goal in these marketplaces is not to spend the most money to reduce emissions. The measure of success is to create an environment of supply and demand so that the “market finds the lowest cost reductions.” But how do we get so many different sectors on board and what incentivizes them to carry through with their promises? “It’s a tough problem for humanity because it does require collective action and last time I looked, collective action is still best accomplished by the federal government.” - Kellee James This Week on The Future of Agriculture Podcast: Meet Kellee James, CEO and co-founder of Mercaris Explore what the Mercaris platform looks like and what it means for its customers Learn about the structure behind commodity markets and what it takes to create one Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram