Future of Agriculture

Today's episode is brought to you by Sound Agriculture: https://www.sound.ag/ Kirstjan Hebert: http://www.kristjanhebert.com/ HGV: https://hebertgrainventures.com/ Maverick Ag: https://maverickag.com/ Kristjan Twitter: https://twitter.com/KristjanHebert Joining me on today’s show is Kristjan Hebert. Kristjan is the managing partner of Hebert Grain Ventures (HGV), a 30,000 acre grain and oilseed operation in southeast Saskatchewan. After a brief stint at accounting firm Meyers Norris Penny, he came back to farming with a focus on profitability. He is a graduate of Texas A&M’s The Executive Program for Agricultural Producers (TEPAP), which you will hear reference a couple of times today. Danny Klinefelter of TEPAP, whose name will also come up in the interview, refers to Kristjan as “one of the most progressive young farmers he knows”. On top of all of that, Kristjan is also the co-founder of online farm labor platform WorkHorse Hub as well as Maverick Ag - providing custom designed lending, accounting, and insurance solutions to producers. For this interview, I’m doing something I almost never do: I’m splitting it into two episodes because I thought there was so much here worth your time. In part one today, we talk about the financial lessons he learned from being a CPA that he now applies to his farm, the importance of building a team, dealing with landlords, how is thinking about policy and sustainability, and more. Next week we will go over the operating system he uses to do all of this as well as some of his views on agtech - so that’s just a teaser to listen in again next week. Know some other strategic, forward-thinking, unconventional producers that should be featured on this show? Email me: [email protected]

Today’s episode is brought to you by Sound Agriculture: https://www.sound.ag/ Suma Reddy LinkedIn: https://www.linkedin.com/in/suma-reddy-0285386/ Future Acres: https://www.futureacres.co/ Wavemaker Labs: https://www.wavemakerlabs.com/ JOIN THE FOA COMMUNITY: www.patreon.com/agriculture Joining me on today’s show is Suma Reddy, the co-founder and CEO of Future Acres. Suma’s company builds advanced mobility and AI solutions for farms, starting with a robot called Carry, an autonomous harvest companion that increases production efficiency, improves farmworker safety, and provides real time data and analytics. So think like a fully autonomous cart or wheelbarrow that transports table grapes from where they are picked to where they are loaded out of the vineyard. We definitely talk more about Future Acres in this episode and Suma’s vision for the intersection of people and technology in agriculture. We also talk about the labor problems that technologies like this help solve. But mostly, we talk about ideas for funding companies like this. Especially, the venture studio that Future Acres was born out of, what they’ve learned from equity crowdfunding, and a tiny little bit on leveraging communities of people to form special purpose vehicles or SPVs which are ad hock groups of investors that participate alongside VCs or angel investors. So much fascinating stuff covered in this episode. Suma’s career got started as a Peace Corps volunteer in Mali working with smallholder farmers. From there, she joined a high growth microfinance startup in India which IPO’d and eventually sold for a couple billion dollars. Then she returned home to the U.S., and after business school jumped into climate and agriculture with renewable energy projects followed by cofounding an indoor ag startup called FarmShelf. But she felt pulled back to outdoor agriculture and she found this opportunity to start Future Acres at a venture studio, and that is where we dive into today’s episode with Future Acres CEO Suma Reddy.

Previous guests featured: Richard Waite Dan Kittredge Jason Persall Paul Winters Xin Yi Lim Mark Remmert Sarah Mock Join the FoA Community: www.Patreon.com/agriculture For most of the history of industrial agriculture, consumers demanded of the food system four foundational criteria: price, safety, taste and convenience. This has not changed, nor do I have reason to believe it will in the future. What has changed is that we have realized that if we make those our only criteria, we fall victim to a host of other problems: health problems, climate change, environmental degradation, inequities, and unfortunately the list goes on. New values have emerged from consumers that want more out of our food system beyond just the price, safety, taste and convenience which of course remain vital. After spending some time reflecting on the past 300 episodes of this show, I’ve compiled a list of seven consumer values that I think will continue to shape the future of the ag industry, and I’ve drawn from former guests to share them with you today. Now I realize fads come and go. But I don’t think we’re talking about fads here. I think we are talking about underlying values that will continue to inform the way consumers eat, buy, and vote in the future. And we as an ag industry ought to be aware of them and factor them into our strategies for the future of agriculture. Climate Impact Nutrition/Health Connection to an Authentic Source Fun & Social Experiences Hunger and Poverty Alleviation Waste Reduction Social Impact

Pasturebird: www.Pasturebird.com Prime Future newsletter: https://primefuture.substack.com/ Join the FoA Community: www.patreon.com/agriculture Paul Greive and his in-laws decided to raise 50 chickens in their ¼ acre backyard, when those sold quickly he bought more, eventually becoming the largest pastured poultry producer in the country. To scale Pasturebird, they built their own automated range coop to autonomously move 6,000 birds to new pasture every day using solar energy. This growth and innovation caught the attention of one of the largest animal protein companies in the country, Perdue Farms, who acquired Pasturebird in 2019. Janette Barnard returns to co-host today’s episode which is an incredible story of entrepreneurship, technology, regenerative farming, and a glimpse into the future of agriculture.

Farmland LP: https://www.farmlandlp.com/ Join the FoA Community: www.Patreon.com/agriculture Today’s episode is a unique approach to farmland investing. Farmland LP buys farmland and adds value by doing things like planting higher value crops, converting to certified organic, and implementing regenerative farming practices. The company then leases the land back out to farmers who agree to maintain these practices. Joining us on the show today is Farmland LP founder and managing partner Craig Wichner. Craig founded Farmland LP in 2009 and is responsible for day-to-day management, business strategy and all investment activity. He is a seasoned executive with nearly 30 years of experience building companies and investing. Craig has also helped to manage his family’s real estate portfolio of apartment buildings for over 25 years. He also serves on the board of BN Ranch, Bill Niman’s successor company to Niman Ranch. Craig and I have a fascinating and wide ranging conversation about investing in farmland, their strategies for acquiring property and adding value, and how he is thinking about the future of agriculture and this asset class of farmland. As you’re about to hear, Craig’s not afraid to call it like he sees it, especially when it comes to sustainability related topics. He sees a lot of greenwashing going on in agriculture and wants to see more data-backed metrics of improving the lands in which we farm.

Leaf Agriculture: https://withleaf.io/ GROWMARK: https://www.growmark.com/ FoA 238: 5 Barriers Limiting Agtech: https://aggrad.libsyn.com/foa-238-5-barriers-limiting-agtech-and-the-companies-breaking-through-them FoA 275: Digital Infrastructure for Ag Supply Chains: https://aggrad.libsyn.com/foa-275-digital-infrastructure-for-ag-supply-chains-with-jake-joraanstad-and-jesse-vollmar-of-bushel Bailey Stockdale is the CEO of Leaf Agriculture which builds developer tools for agriculture. What that means exactly is what we’re going to spend most of today’s episode talking about, but in the meantime, you can think of them as the company that enables integrations between technology providers so that the user experience is seamless. In other words, technology users will never know they exist. Their customers are technology providers in the industry. People like Brendan Bachman, who joins Bailey and I on today’s show. Brendan is the Senior Agronomy Technology Manager at GROWMARK/FS, which is one of the largest producer owned coops in the U.S. Brendan has worked there for about 16 years in various agronomy and technology capacities. For the past five years he’s been in thor sole working in strategy and implementation of different ag technologies with their various member companies and working with agtech companies to help them find market fit with growers. After Bailey’s first appearance on this podcast in episode 238 we also featured Bushel in episode 275 diving deeper into the concept of digital infrastructure. Both of those would be great to re-listen to with this one. Today you’re going to get something though that you didn’t get in those past two episodes: a tangible example of why digital infrastructure is needed, how companies like leaf work with technology providers, and we’ll end with a deeper exploration into how an infrastructure provider makes money, differentiates themselves, and deals with competition. This is a different episode, but one I found really fascinating. One technical note: Bailey’s air pods failed us towards the end of the interview, so you’ll notice his audio quality change pretty drastically. But stick with it: he has some really interesting comments towards the end about how all of this plays out for the future of agriculture. **JOIN THE FOA COMMUNITY: www.Patreon.com/agriculture

FarmRaise: www.FarmRaise.com Building a startup in ag? Email me: [email protected] Support this show and join the FoA community: www.Patreon.com/agriculture A point we try to drive home as often as possible here is that innovation on its own doesn’t really get anywhere until it can be implemented. For agriculture, that often means that the ideas we talk about here on this show need to actually work for farmers. So for the future of agriculture to be more data-driven or more technological or more regenerative, the tools and practices will have to be executable. And for farmers to find this out, they will need to experiment with them. Which is very risky. Luckily there are programs to help absorb some of that risk. A lot of them involve free money in the way of grants, or very cheap loans. But to access these programs requires an often tedious process of seeing if you are eligible then applying then waiting to hear back then keeping up with the ongoing reporting. Lowering these barriers is exactly where FarmRaise comes in. Jayce Hafner is the co-founder and CEO of FarmRaise. What’s interesting about this episode is not only the impact they are having for farmers, nearly 10,000 so far and $9M in funding applications, but also where they hope to take the company. Today, they offer a freemium model where a farmer can check their eligibility on 15 programs for free or pay $25/month to check eligibility on hundreds of programs, apply to them in less than 15 minutes, and get ongoing support. Jayce sees this as just the beginning. This valuable service can grow into many more financial services including lending, ecosystem services, and even tax support. In the interview I compare it to H&R Block for farmers, but she quickly corrects me that it’s more like TurboTax. Which is fair. FarmRaise just announced they closed a $7.2M seed round led by Susa Ventures as well as angel investments from some notable names including former podcast guest Zach Johnson (The Millennial Farmer). They also have some really interesting distribution partnerships with Corteva and Cargill with others scheduled to be announced this year. We talk about that as well. There’s so much here to dive into and I think you’ll find this full interview to be well worth your time. Jayce grew up on a livestock farm in Virginia, where she saw first hand how these financial incentives can improve a farming operation. Before FarmRaise, she invested in agriculture with SLM Partners, completed a Fulbright Fellowship in Trinidad and Tobago, and worked on environmental sustainability at Apple. Jayce has led policy coalitions at several United Nations COP climate negotiations and founded a record-breaking conservation coalition that mobilized 100,000 citizens to advocate for the Arctic Refuge. She has an MBA from the Stanford Graduate School of Business, an MS in Agriculture from the Stanford School of Earth, Energy & Environmental Sciences.

Sound Agriculture: https://www.sound.ag/ Support this show: www.Patreon.com/agriculture Today, I’m excited to bring you an interview with a very interesting company in agtech, and a unique one in many ways. Adam Litle is the CEO of Sound Agriculture. Which is in the “sound science” sense of the word not the audio sense of the word. They have some really interesting scientific approaches to, on one hand, activating beneficial microbes to provide more nutrition to crops. And on the other hand to perform what they call on-demand breeding, which doesn’t actually change the genetics of the crop but blocks expression of certain genes by soaking the seed in a specific protein. Each of these individually is a pretty exciting innovation in agriculture, but I wanted to know where do they intersect? In other words, why is this one business instead of two? We get into that as well as some of the challenges of bringing innovations like this to the market, and much more on today’s episode. As CEO, Adam leads the company’s strategy and overall company execution. He joined Sound to help serve both producers and consumers with more sustainable, differentiated crops. Prior to Sound, Adam was on the founding team and served as Chief Revenue Officer of Granular, the leading farm management software company acquired by Corteva in 2017.

Grounded Capital Partners: https://www.groundedcapitalpartners.com/ How would you rate the Future of Agriculture podcast using a scale of conventional (1) to aspirational (10)? Where along that spectrum do you think it should be? Email me at [email protected] to let me know or send me a DM on Twitter or LinkedIn. Our guest today, Stephen Hohenrieder was first on the show back in episode 216 to talk about building a more distributed system. It remains one of my most popular episodes, and I still highly recommend it even after you listen to this one. In that interview in 2020, Stephen mentions that he is working on developing a more permanent investment vehicle to carry out some of his investment theses about the future of food. What he was describing is now Grounded Capital Partners, and I wanted to invite him back to talk about his work. Stephen has over a decade of focus on regenerative food systems, having invested, studied and collaborated across diverse categories of food and agriculture — proteins, fruits and vegetables, nuts and consumer packaged goods. His perspectives were shaped by a systems approach, the teachings of others, observations in exploring a thesis for how our food system is evolving, and a belief that all stakeholders are interdependent. Since 2017, Stephen has served as the CEO & CIO of Meyer Family Enterprises, an entrepreneurial impact-focused single-family office in the Napa Valley, where he oversees entities that include direct investments, real estate and farming. Join the FoA community at patreon.com/agriculture.

Granular: www.granular.ag Platinum Ag Services: https://platinum.ag/ We have on the show Cassie Misch who is an independent crop consultant and the owner of Platinum Ag Services located in Northwest Indiana. As part of her offerings to farmer customers, Cassie is a Certified Services Agent for the Granular Agronomy suite of services. One of those farmer customers is Jake Smoker, who also joins us on today’s show. Jake farms with his father, Greg, in LaPorte County, Indiana where they grow corn, beans, wheat, non-GMO corn, non-GMO beans, cattle, and seed corn for Corteva/Pioneer. Jake and his wife Jill were also just recognized this week with the American Farm Bureau Achievement Award, so congratulations to them. Cassie and Jake will talk about how they have worked together to leverage technology to improve yield and efficiency on the Smoker Farm. There’s some real insights here on what’s possible when the right ag technology is fully supported by the right people. As you may recall with this tech-enabled advisor series, I wanted to hear from different types of guests who each are using different types of technologies. In order to do that, I have sought out companies to partner with on each individual episode of this series. Today’s show was produced in partnership with Granular. Many of you listening are familiar with Granular, and you may even remember the episodes I did with them back in 2019, which were episodes 135, 136, 137, 138, and 153. They’ve been some of our most popular episodes ever, so I highly recommend re-listening to those. Granular is more than just a Farm Management tool. They deliver science and service for successful nitrogen management, especially in a year where prices have gone up so dramatically. Granular’s Certified Services Agents, people like Cassie, are an incredible resource to help farmers explore and push the needle as they try new software. Learn more about them at Granular.ag and thank you Granular for partnering with me on today’s episode.

Dawn Equipment: http://www.dawnequipment.com/ Underground Agriculture: https://www.undergroundagriculture.com/ Joe Bassett on Twitter: https://twitter.com/JoeatDawn Soil Sense Podcast: www.NDSoilSense.com Joe Bassett is the president and CEO of Dawn Equipment Company. Dawn makes smart soil-engaging products enabling farmers to plant seeds more precisely and prepare the soil with greater efficiency while using less fertilizer. They specifically focus on row crops like corn and soybeans. You’ll also hear us mention their sub-brand Underground Agriculture which focuses on cost effective products for Regenerative Agriculture, making several novel mechanical devices that empower farmers to maximize profit through healthy soil and cover crops. Joe strikes a balance between the hope and optimism of regenerative agriculture and the realities that adoption of these practices are slow and not a fit for many farm businesses in their current form. We touch on how well-intentioned programs can try to push practices on farms without empowering them to integrate into their businesses. I really think this is a conversation worth your time, especially as so many people out there want to choose sides on these issues without considering the realities. Dawn Equipment was started by Joe’s father, Jim, and two partners in 1992. Joe studied Physics at the University of Iowa and joined the company in 2003, eventually taking over in 2015. He founded Underground Agriculture in 2019. Support the Future of Agriculture podcast: www.patreon.com/agriculture

Semios (108): https://aggrad.libsyn.com/future-of-agriculture-108-data-driven-sustainable-agriculture-through-iot-and-machine-learning-with-michael-gilbert-of-semios Manolin (120): https://aggrad.libsyn.com/future-of-agriculture-121-electricides-with-andrew-diprose-of-rootwave Harvest Returns (093): https://aggrad.libsyn.com/future-of-agriculture-093-crowdfarming-with-chris-rawley-of-harvest-returns We are revisiting three different former guests from 2018 to ask the question “Where are they now?”. This is something you all have requested over the years, but I’ve never done until now. It was a lot of fun and really insightful to catch up with the three former podcast guests that you’re about to hear from. They are: Michael Gilbert of Semios, Tony Chen from Manolin, and Chris Rawley of Harvest Returns. So you’re getting sort of three episodes in one today. I think there are a ton of great nuggets in each of these segments, so I highly encourage you to stick around to listen to each of them.

InnerPlant: https://innerplant.com/ "From Farms to Incubators" https://www.farmstoincubators.com/ This week we are exploring the concept of engineering a plant to provide signals of stress like pest pressure or disease pressure or nutrient deficiency. InnerPlant is developing traits that serve as biosensors for when each of these unique types of stressors occur. This can be monitored via satellite for early detection and hopefully swift and precise action by the farmer. InnerPlant founder and CEO Shely Aronov is joining us on today’s show. And when I say us, I not only mean you I, dear listener, but also my co-host for today’s episode Amy Wu. Amy is the author of the book “From Farms to Incubators: Women Innovators Revolutionizing How Our Food is Grown”. Amy and I teamed up earlier this year to produce some episodes together featuring women in agtech. This is the third of those episodes following Joanne Zhang in episode 263, and Ponsi Trivisvavet in episode 273. I highly encourage you to purchase a copy of Amy’s book, as it not only includes Joanne and Ponsi, but also several other former guests of this podcast: like Pam Marrone, Fatma Kaplan, Sarah Nolet, Mariana Vasconcelos, Christine Su, and others. So, joining Amy and I is Shely Aronov. Shely grew up in Israel and came to the United States to get her MBA at Stanford, where she chose entrepreneurship as her focus. After some entrepreneurial ventures including a hummus company, she was inspired by some work her father in law was doing in biosensors which eventually led to founding InnerPlant in 2018. I usually don’t feature companies on this show that are so early that they don’t yet have a commercial offering. But when Amy brought up the idea, the concept of communicating with plants was just too enticing for me to pass up. You’re going to hear a lot about how this works, why it could lead to significant improvements in management of these stressors, what it’s like to be a female agtech founder not from an ag background, and why farmers are paying to be part of this several months before there’s even a product available.

Omnivore: https://www.omnivore.vc/ Tenacious Ventures: https://tenacious.ventures/ SP Ventures: https://www.spventures.com.br/ Merck Animal Health Ventures: https://www.merck-animal-health.com/animal-health-ventures/ Last month I gathered four agtech venture capitalists who all happen to be very popular previous guests of this show to talk about what they’re seeing in agtech investment, and to speculate about where things might go from here. What resulted was a great conversation talking about how areas of technology are making their way into agriculture, and how that’s made them feel suddenly like part of the “popular kids” of the venture community. The four voices you’re going to hear from today are Mark Kahn from Omnivore in India, Sarah Nolet from Tenacious Ventures in Australia, Janette Barnard with Merck Animal Health Ventures here in the U.S., and Francisco Jardim of SP Ventures in Brazil. I’ll link to each of their websites and the previous episodes where you can hear them in the show notes. Francisco Jardim LinkedIn: https://www.linkedin.com/in/franciscojardim/ Sarah Nolet LinkedIn: https://www.linkedin.com/in/svnolet/ Janette Barnard LinkedIn: https://www.linkedin.com/in/janettebarnard/ Mark Kahn LinkedIn: https://www.linkedin.com/in/mark-kahn-20490a/ Sarah Nolet Twitter: https://twitter.com/svnoles Janette Barnard Twitter: https://twitter.com/JanetteJoyB Mark Kahn Twitter: https://twitter.com/agri_technology

Hello Tractor: https://hellotractor.com/ Jehiel Oliver on LinkedIn: https://www.linkedin.com/in/jehiel/ Software is Feeding the World Email Newsletter: https://rpethe.substack.com/ Today’s episode is about how Hello Tractor is bringing tractors to farmers in developing countries. This is a tremendous story of figuring out the logistics of how to maximize the use of farm machinery where it’s needed most, and deploying the technology and processes to make this happen at scale. At a real basic level, Hello Tractor is an agricultural technology company that connects smallholder farmers across the emerging markets with farm equipment owners that have excess capacity through technology. Jehiel started the company six years ago in Nigeria, and has since moved to Kenya. Hello Tractor is now operating in 13 countries in Africa as well as a few countries in Asia as well as Guatemala and Jamaica. Today’s episode is worth listening to all the way through, whether or not you think the problems of the developing work apply to you. It’s not only a great story, but there are some fascinating insights here about the power of fleet management technology, and how innovations in this industry can be applied to farms of all sizes. Jehiel grew up in Cleveland and started his career in investment banking. He started to become really interested in ways to use finance to work with more marginalized communities, and started volunteering his time and expertise in deal structuring to microfinance organizations. After the financial crisis he committed full time to this work, first in Afghanistan. He realized that the global poor work in agriculture, and mechanization is a key missing piece to helping to alleviate poverty. So he’s applying his finance background to pull commercial levers to address this really entrenched problem.

The Nature Conservancy: https://www.nature.org/en-us/ "Building Soil Health Through Innovation" https://www.nature.org/en-us/what-we-do/our-priorities/provide-food-and-water-sustainably/food-and-water-stories/building-soil-health-innovation/ Renée Vassilos LinkedIn: https://www.linkedin.com/in/rvassilos/ Today’s guest is Renée Vassilos. Renée manages The Nature Conservancy’s investments in innovative companies that will help scale regenerative agriculture production practices. Prior to joining TNC, she spent nearly a decade at John Deere, followed by leading her consulting firm, Banyan Innovation Group, advising growth-stage agriculture technology startups and investors. That’s where she was when we heard from her in episode 157 in 2019. If you’ve never heard of The Nature Conservancy before, they are a global environmental nonprofit working to create a world where people and nature can thrive. They have a strong reputation for working with private and public partners, including farmers and agribusinesses, to find practical and sustainable solutions to conserve the lands and waters on which all life depends. Since joining TNC a couple of years ago, Renée has led investments in seven different early stage agricultural companies. Four of which, you’ve actually heard about if you’ve been listening to this show for very long. Those four are: Grower’s Edge (ep 156 & 238), SwarmFarm Robotics (ep 271), Sentera (ep 255 & 264), and Vence (ep 246). The other three companies will be new to this show, so I’ve asked Renee to tell us a little bit about each of them during today’s show. They are: Kula Bio, Pattern Ag, and Stony Creek Colors. Renee and I also talk about how they’re measuring and evaluating the impact of their investments related to their ability to get closer to their soil health goals, and the chicken or the egg problem of whether the tools can change a farmers practices or if a mindset has to change first with the farmer to seek out the right tools for those practices. That’s toward the end and Renee and I disagree slightly on which has to come first. **Join the FoA Community: www.patreon.com/agriculture

Bionutrient Food Association: https://bionutrient.org/ Bionutrient Institute: https://www.bionutrientinstitute.org/ Bionutrient meter: https://bionutrient.org/bionutrientmeter Over the past few years, the term “nutrient density” has been popping up more and more. There are a lot of claims being made about farming practices like regenerative agriculture producing more nutritious food or more nutrient dense food. But is this true? I mean, if you increase the amount of one nutrient are you really making it more nutrient dense or are you maybe just doing so at the expense of other nutrients? And if there are more of any given nutrient in a product, does that make it necessarily healthier? The truth is we don’t really know. There is no agreed upon standard for nutrient density. And many people and companies are not letting that stop them latching onto the term and running with it for their own marketing purposes. You’ve heard evidence of that right here on previous episodes of this show. Also, without collecting a large amount of data on the various compounds in agricultural products, we can’t really even say if it matters. Our guest today is making progress in defining nutrient density with data and has created an open-source consumer-priced handheld bionutrient meter that can provide a real time percentile of nutrient compound levels in eight different crops so far. He has a vision of someday using nutrient density as an important data point to optimize our food system in a variety of ways. But first we need the data to define what the nutrient profile should look like in each crop and the instrumentation to test this in every level of the food system, which he’ll be the first to admit that we still have a long way to go toward that end. We have on the show Dan Kittredge. Dan is the Founder and Executive Director of the Bionutrient Food Association. Dan was an organic farmer for more than 30 years and founded the Bionutrient Food Association or BFA with the mission of increasing quality in the food supply. Dan’s perspective is healthier food comes from healthier plants which come from healthier environments. So, if we can develop a reliable and accessible measurement of healthy food, we can use that as a critical metric for a better food system. Dan’s vision is really interesting: once we have clear definitions and the instrumentation to give everyone access to the data, it creates a feedback loop that can optimize our food system for true quality. Dan believes this can nullify the need for a lot of labels about how a food is grown because what will matter is the data - both on quality and environmental impact. He’s going to share the effects this could have on farming practices, genetics, health and consumer choice. Some of this may stretch your thinking here a little bit and you may find yourself wanting to see the evidence. That’s ok - and the story here is what Dan and the BFA are doing to search for the data to inform this very interesting thesis. In order to make sure this was a pre-competitive effort, Dan and the team have made their device open source. Dan says it’s a very early version of what we will need in the future, but it has allowed them to initially start collecting data with consumers at grocery stores and farmers markets and grow into working with 150 farmers as they did last year. Dan starts our conversation off with an overview of the Bionutrient Food Association.

AgWorld: www.AgWorld.com John Silvera on LinkedIn: https://www.linkedin.com/in/john-silvera-02b838175/ Today’s episode is another installment in that series, and it’s a really cool story of how John Silvera, an Independent Crop Consultant in the central valley of California, is using one tool in particular, AgWorld, to offer much more to growers than just agronomic recommendations. In this episode we’ll talk about the return on investment of farmers hiring independent crop consultants, why John decided to start using AgWorld, and how he estimates he can save an average sized grower around $100,000 per year through his integrated budgeting, agronomic advising, and input purchasing service. We’ll also get into how he’s thinking about the future of agriculture and his crop consulting business. Today’s show was produced in partnership with AgWorld. Founded in 2009 with an Australian headquarters in Perth, AgWorld is a global leader in collaborative farm management, enabling farmers, advisors and third parties to work together as one on a single platform. AgWorld’s standardized database makes it quick and easy to create accurate, reportable farm data and serves over 100 million acres across five counties. AgWorld also made headlines recently by announcing it was getting acquired by Semios, and John and I talk about that a little bit in this episode. Learn more about AgWorld at www.AgWorld.com. The son of a long time farm manager, John Silvera has a degree in Ag Business from Fresno State University. From there he spent about four years working for a large inputs provider before starting his own company in 2016. What I find most striking about John’s story is how he’s leveraging technology to become much more of a trusted business advisor who integrate agronomic decisions with business decisions for his clients. **JOIN THE FoA COMMUNITY: www.Patreon.com/agriculture.

See GUSS in action: https://gussag.com/ Almond Journey Podcast: https://www.almonds.com/almond-industry/industry-news We have on the show today another great example of this in GUSS Automation. GUSS stands for Global Unmanned Spray System, and joining me for today’s episode is COO Gary Thompson. As the name implies, GUSS sells a fully autonomous sprayer for use in orchards and vineyards. Which is really interesting, because there is no piece of equipment that goes through these operations more than a sprayer does, so the savings and efficiencies here are compelling. Gary is going to share their interesting story of how this technology was developed out of their traditional custom spraying business, how they’ve grown without outside capital to start selling these machines, the value and benefits of these machines for farmers and other custom sprayers, and what these capabilities means for the future of agriculture. GUSS came up on another podcast that I host called the Almond Journey podcast. For any of you who are interested in almonds as a crop, I highly recommend subscribing to that one as well. It’s a little shorter than this one with a different feel and it’s of course focused specifically on almonds. I was talking to a grower on the podcast about his low dust harvest equipment, but he made the point of talking about how happy he was with his purchase of some GUSS sprayers. Gary Thompson from GUSS grew up on a dairy farm in Arizona and went to Cal Poly where he met a lot of people in the central valley. It was there that he got connected with GUSS, where he now oversees all daily operations including manufacturing, sales, marketing, finances, dealers, and customer relations.

Calgren Renewable Fuels https://www.calgren.com/ Maas Energy Works: https://www.maasenergy.com/ California Milk Advisory Board: https://www.realcaliforniamilk.com/ Dairy Sustainability Award: https://www.usdairy.com/media/press-releases/2021-dairy-sustainability-awards-winners-10-year-anniversary Today’s episode is a great story of collaboration, public-private partnership, innovation, and sustainability. Before I introduce the guests on today’s show, let me set the scene for you a little bit: a group of 15 dairies in the central valley of California are getting paid to turn their cow manure into renewable fuel. Twelve of these dairies are connected via underground pipeline that transports biogas from on-farm digesters to a centralized conditioning facility which processes and markets the fuel. So the dairies not only receive a milk check, they also receive a manure check. All the while they are drastically reducing their own emissions and replacing 3 million gallons of fossil-fuel diesel with near-zero emissions from dairy-sourced renewable compressed natural gas, or CNG. This project is a collaboration between a lot of people, including the local dairy farmers, Calgren Dairy Fuels which is the renewable energy company, and Maas Energy Works which makes the digesters. Joining me to talk about this innovative project is Lyle Schlyer, president of Calgren Renewable Fuels, and Daryl Maas, CEO of Maas Energy Works. I want to recognize that this project was nominated by the California Milk Advisory Board for a U.S. Dairy Sustainability Award. They won the award for their socially responsible, economically viable, and environmentally sound impacts on their community. The California Milk Advisory Board brought this incredible story to my attention and was willing to partner with me on this episode to share it with you. If you’re not familiar, they are an instrumentality of the California Department of Food and Agriculture with a vision of nourishing the world with the wholesome goodness of Real California Milk. They are very proud of the fact that dairy farm families in the state have made tremendous progress in reducing their environmental footprint while producing nutritious, planet-smart dairy products, an d becoming world leaders in sustainable farming. Thank you very much to the California Milk Advisory Board for bringing this story to my attention and for partnering with me on today’s episode.

OWL GitHub https://github.com/geezacoleman/OpenWeedLocator Weed AI https://weed-ai.sydney.edu.au/about Guy Coleman Twitter: https://twitter.com/GeezaColeman William Salter Twitter: https://twitter.com/williamtsalter Video: https://www.linkedin.com/posts/guy-coleman_the-openweedlocator-owl-is-now-live-its-ugcPost-6835703385925283840-LdvF On the show today we have Guy Coleman, and William Salter. Guy is PhD Student at the University of Sydney and Fulbright Future Scholar currently based at Texas A&M University. His research focuses on the interaction between artificial intelligence for weed recognition and plant morphology in large-scale production systems. Guy also has experience in alternative weed control technologies like lasers and targeted tillage. Willam Salter, who you will also hear called by his nickname in this episode, Tam, is a postdoctoral agricultural scientist at the University of Sydney. His research focuses on several important aspects of plant and weed science, ranging from improving crop productivity to killing weeds more effectively. William has a keen interest in developing new low cost tools for use in scientific research and the agricultural industry. The project is called the Open Weed Locator or OWL for short. My two guests today are leading the efforts to develop an open source, low cost weed detection and control device. Essentially, it’s a site-specific spot spraying system that you can make yourself for around $400. Right now, it’s only designed for fallow type weed control scenarios because it sees green and sprays it, so you obviously wouldn’t want it running through a growing crop. However, I think with the open source community that they’re developing, I think it’s only a matter of time before they add the artificial intelligence to identify and spray specific weeds or perhaps even some sort of non-chemical control like electricity or lasers. As you heard Brian talk about last week, the opportunities with low cost hardware in the hands of an innovative community are really incredible. As if that’s not a cool enough story on its own, we also highlight another project in this episode: Weed AI. It’s a repository of weed imagery in crops. This gets back to something we’ve talked about numerous times on this show: the need for quality data sets for companies to develop artificial intelligence. Weed AI is doing this in a sort of open source way. These two guys will take us through the evolution of the Open Weed Locator, or OWL, project, the importance of open source technology, the role Weed AI can play in the future of agriculture, and much more. **Join our upcoming Agtech Investor Roundtable by joining the FoA Community at Patreon.com/agriculture.

AgOpenGPS: https://github.com/farmerbriantee/AgOpenGPS Autonomous Tractor Skiing: https://www.youtube.com/watch?v=n-T-rrny1Vk Brian's Twitter: https://twitter.com/efarmerdot Brian Tischler is a farmer in Alberta, Canada. He farms with his neighbor who he shares equipment with to cover a combined 2,500 acres of wheat, barley, oats, canola, flax, and peas. He started his career in the medical technology industry, which you’re about to hear more about, but then he bought his family’s farm when his dad was ready to retire in the mid 90s. Brian is going to share how he started learning how to build software to solve a basic problem, and how that lead to a community of thousands of people around the world who are a part of what is now an open source project called AgOpenGPS. We’ve done a few episodes on open source before, and its really inspiring to see farmers, who have always found ways to hack together solutions to their own problems, do the same with digital technologies as well. Today’s episode will focus on GPS-based technologies including mapping, section control, auto steer and making a tractor autonomous. These technologies exist in the marketplace, but you’re going to hear how our guest and his open source community are finding ways to make them for themselves much cheaper and more tailored to their individual needs.

OGRAIN: https://ograin.cals.wisc.edu/ YouTube videos: https://www.youtube.com/user/uwipm/search?query=erin%20silva Today’s episode is all about organic farming. Now, organic may be a concept that you have strong opinions about one way or another, but no matter what your perspective, I really encourage you to listen to what our guest has to say. I originally invited today’s guest, Dr. Erin Silva onto the show to clear up one specific question I had: are organic standards so restrictive that it makes it difficult to grow organically and build soil health through practices like no-till. But once we started the interview I started thinking of all sorts of perceptions of organic that Erin was able to clear up for me. If you’re open to really examining the myths and realities of organic agriculture, we’ve got a great show for you. Dr. Erin Silva is an associate professor and state extension specialist in organic and sustainable cropping systems at University of Wisconsin - Madison, a position she’s held for about 15 years. She works in partnership with farmers to conduct research related to organic grain production, with a focus on reducing tillage and incorporating soil health practices. Erin and I will try to pick apart myth from reality on several assumptions that exist out there about organic agriculture, such as: Organic is just about marketing Organic is not conducive with building soil health Organic is winding back the clock and moving backwards instead of forwards Organic is only the super small and super big farmers Organic systems can’t ever be as productive as conventional systems Organic doesn’t embrace technology Of course there is no one perfect system for the future of agriculture, but in my opinion, organic does have an important role to play, and there’s even practices that other growing approaches, even conventional, can learn from the organic principles. Have a listen and see if you agree. Erin first dove deep into learning about organic agriculture in the early 2000s, but says her real education came when she started working directly with farmers in 2006.

Precision AI: https://www.precision.ai/ Fulcrum Global Capital: https://www.fgcvc.com/ Protein Industries Canada: https://www.proteinindustriescanada.ca/ Today’s episode is another great example of how artificial intelligence and computer vision are impacting the ag industry. Today’s episode will focus on a row crop application. Specifically, we’re talking about new drone spraying technology from Canadian startup Precision AI. Long time listeners will recall that we’ve talked about drone spraying on the show before, but today’s episode goes even deeper into both the technology and the opportunities that can come from the per plant precision that it offers. Also cool about this episode is our guest, Precision AI founder and CEO Daniel McCann. A three-time startup founder with over 25 years in technology in diverse industries such as artificial intelligence, fintech, security, fast food, and agriculture, Daniel provides a unique perspective on how technology impacts our world. Daniel was a finalist in the 2013 ABEX Young Entrepreneur of the Year award, personally holds six patents, and his previous company NetSecure was mentioned in Peter Thiel’s book Zero to One. Precision AI is a portfolio company of Fulcrum Global Capital, who I’m very happy to be partnering with again on this episode.

SomaDetect: https://somadetect.com/ Prime Future Newsletter: https://primefuture.substack.com/ Our guest on today’s show Jordan Lambert actually mentioned back on episode 261. She has a technology that is easily installed in a milking parlor that collects milk data at the individual cow level. Not just on milk quality - which is one big factor, but also on cow health. It turns out, the milk can tell us a lot about how that cow is doing. This way, a dairy producer can see trends in not just their herd as a whole, but also in individual cows. Bethany Deshpande is on the show. She is the CEO of SomaDetect, which is the company doing all that stuff I just mentioned. Bethany completed her PhD in Biology, and isn’t from a dairy background originally, but started SomaDetect when she saw an opportunity in the industry to apply some technology originally developed by her father. We’ll get more into that background later in the episode. But she’s certainly dove headfirst into the dairy industry these past five years since starting the company. This is a great profile of what’s possible as we continue to find new ways to both collect data, but really to put it into management practices. I think there’s a lot of lessons to be learned here about the future of agriculture, whether dairy is of interest to you or not. Here is my conversation with SomaDetect CEO Bethany Deshpande.

Benson Hill: https://bensonhill.com/ Today’s episode features Matt Crisp, CEO and co-founder of Benson Hill. Benson Hill describes themselves as a food tech company unlocking the natural genetic diversity of plants with its cutting-edge food innovation engine. Basically, they are trying to improve plant-based ingredients by attacking every aspect of the value chain from seed to processing to sales. The “plant-based” movement so far, has been trying to mimic the flavors and nutrition of the products they are trying to replace. Matt Crisp’s vision at Benson Hill that you’ll hear today on this show, is that they have the chance to surpass those products, but they will have to do so with better ingredients - which can only come as a result of better genetics and processing. Matt’s road into health, nutrition, and agriculture actually came from his early career in venture capital. Hearing about how those things tie together is how we’ll start today’s episode with Benson Hill CEO and co-founder, Matt Crisp. Matt has also appeared on a couple of other agtech podcasts recently: Agtech, So What? https://www.agtechsowhat.com/agtechsowhatepisodes/2021/8/24/designing-crops-to-change-the-plant-based-food-system The Modern Acre https://themodernacre.com/2021/08/185-plant-based-meat-ingredient-breeding-with-matt-crisp-ceo-and-co-founder-of-benson-hill/

AGCO Corp: https://www.agcocorp.com/ Louisa Parker-Smith: https://news.agcocorp.com/news/agco-names-louisa-parker-smith-director-of-global-sustainability Email Newsletters: Upstream Ag Insights: https://upstreamaginsights.substack.com/ Software is Feeding the World: https://rpethe.substack.com/ Today’s guest is Louisa Parker-Smith, who is the Global Head of Sustainability for AGCO Corporation. Most of you listening know all about AGCO - they are a major farm machinery designer, manufacturer, and distributor, including tractors, combine harvesters, hay & forage machinery. This includes brands like Fendt, Massey Furgeson, Challenger, Valtra, Gleaner, and many others. They also have a growing grain and protein division which offers grain storage, seed processing, and protein production equipment. In Louisa’s role as head of sustainability, she sets strategy for AGCO’s sustainability programs and ESG which stands for environmental, social, and governance. It’s a very hot topic especially among publicly traded companies, which AGCO is. Sustainability roles like Louisa’s are unique, in that she is constantly engaging with all of the key stakeholders surrounding the business: customers, dealers, AGCO colleagues, and investors. It’s also a role that requires her to be thinking much further out than most others. She says she’s regularly thinking 10 years out or longer, which brings a very interesting perspective on the future of agriculture. In today’s episode, we talk about ESG and the interest of investors to know what AGCO is doing in terms of sustainability, where AGCO is focusing their efforts particularly on reducing emissions including scope 3 emissions which includes the footprint of their customers who use their products, future innovations in farm machinery, and her time in Africa where she held multiple roles with the company including Director of Distribution Development on the continent.

Visit Bushel online: https://bushelpowered.com/ Today’s episode takes a peak inside one of the hottest agtech companies to come along in recent years: Bushel. I’ve known about Bushel for a couple of years now, and originally just understood them to be a company that was digitizing scale tickets, which is actually how they started. Scale tickets, for those of you who don’t know, are the paper receipt that accompanies a load of an agricultural commodity that usually includes how much was delivered to where, what the grade factors were, etc. It’s really important because historically this is what is used to get paid properly, to keep effective records, and to have a paper trail for bankers, etc. Then this year they raised a $47M series B round and acquired long time farm management software company FarmLogs, and it became clear that I needed to get them on the show to explain all of these pieces and how they fit together. Joining me is Bushel co-founder and CEO Jake Joraanstad as well as Jesse Vollmar, who was the cofounder and CEO of FarmLogs and now is the VP of Farm Strategy at Bushel after the acquisition. We discuss why a company that is focused on supply chain would get into the farm management software business, what is digital infrastructure and how it makes money, why they don’t see blockchain as the answer for this digital infrastructure, and how they might use the data they’re collecting to provide unprecedented insights back to their customers. Bushel has some pretty impressive feathers in their cap: they’ve raised a total of around $75M now, much of it from corporate venture capital arms of large grain companies such as Cargill, Scoular, The Andersons, and Continental Grain (which I actually think is more of an investor and holding company than a grain company nowadays, but we’ll count them anyway). Even more impressive is that Bushel boasts 60,000 active users on its platform, which is used at 2,000 grain buying locations throughout the US and Canada. They reach 40% of grain origination in the US and handle $22 billion of grain contracts each year.

Learn more about SWAT Maps: https://www.swatmaps.com/ Fieldwalker Agronomy: https://fieldwalker.ca/ Jonathan on Twitter: https://twitter.com/ZRAgri Today’s episode is all about precision agriculture, so if you’re into agronomy and variable rate technology, or what our guest would prefer to call optimal rate technology, you’re in for a real treat. If these terms are new to you, at a basic level we are talking about technology that is being used to understand the variability of a field so that the precise (hence the name precision) amounts of a given seed, fertilizer, or other input can be applied in a way that maximizes the crop response, and of course, overall profitability. Plants don’t grow by the acre, they grow on an individual basis and may respond differently based on site-specific factors. For more on precision ag, find these previous FoA episodes: 256, 244, 243, 218, 211, 200, 196, 179, 175, 108, 25. Today’s episode is part of a series I’m doing called the Tech-Enabled Advisor. These are episodes I’m releasing once per month with the intention of better understanding agtech through the lense of the buyers and users rather than just the entrepreneurs or investors. We’ve done four of these so far: 255, 259, 264, and 269, and from what I’ve been hearing the reception has been excellent. Joining me on today’s episode to talk about precision ag is Jonathan Zettler, who is an agronomist and the founder of Fieldwalker Agronomy Limited, a private crop consultancy in Minto, Ontario. After 17 seasons in ag retail, Jonathan launched the company to provide “profitable, actionable advice” to farmer customers. To make sure we hear from different types of guests on this Tech-Enabled Advisor series, I’ve asked various agtech companies to partner with me on these episodes. For today’s episode, I’m fortunate to be partnering with Croptmistic Technology, the creators of SWAT Maps. Some of you may remember Croptimistic from my interview with company president Cory Willness last year in episode 211, or the separate podcast I do in partnership with them called SWAT Agronomy. Jonathan at FieldWalker was the first provider to test and start offering SWAT Maps in Eastern Canada. For a brief refresher on SWAT Maps, SWAT stands for soil, water, and topography. These maps are high resolution soil foundation maps used to execute variable rate fertilizer, seed, soil amendment, herbicide, and precision water management. Instead of just using imagery of vegetation, also known as NDVI imagery, SWAT Maps takes an integrated soil-based approach that starts with RTK or LIDAR elevation, soil color sensors, and electrical conductivity. Then they use that data to build more useful layers: topography models, water flow paths, normalized EC layers, and soil organic matter. With a patented process and proprietary software tools, layers are modeled into a single encompassing map that depicts soil properties, water influences, and topography of the field. Croptimistic Technology is the company that created SWAT Maps and they partner with companies like Jonathan’s to implement the technology and combine it with local agronomic advice. Learn more about them at SWATMaps.com. In today’s episode, Jonathan and I discuss the evolution of precision agriculture adoption in his area of Ontario. How he is building his agronomy business using SWAT Maps as part of his foundation. His agronomy tech stack, what tool he still would like to see created, and why tech will never fully replace the agronomist. Oh, and why he prefers the term “optimal rate” over the term “variable rate”.

Inari: https://inari.com/ "From Farms to Incubators" book: https://bookshop.org/books/from-farms-to-incubators-women-innovators-revolutionizing-how-our-food-is-grown/9781610355759 We have on the show Ponsi Trivisvavet, who is the CEO of Inari, the SEEDesign company that uses predictive design and advanced multiplex gene editing to unlock the full potential of seed to build a more sustainable future for the food system. Ponsi joined Inari in 2018 when they were just over a year old. Since that time they have grown from a 35-person company to a 190-person company. Before Inari, she held a number of leadership roles at Syngenta, most recently as president of Syngenta Seeds North America. Today’s episode talks about some of the potential for gene editing for the future of our most widely grown crops, the approach Inari is taking to commercialize this technology, whether or not consumers are accepting this more than they did with GMO’s, and what impact this could have on farmer profitability and overall sustainability. This interview with Ponsi was coordinated by today's co-host, Amy Wu, who is the author of the new book “From Farms to Incubators: Women Innovators Revolutionizing How Our Food is Grown”. Ponsi is one of several women innovators featured in the book and I highly recommend you pick it up. You’ll recognize other former guests of this podcast like Pam Marrone, Fatma Kaplan, Sarah Nolet, Mariana Vasconcelos, Christine Su, and others.

www.futurityfood.com www.linkedin.com/in/jackbobo www.twitter.com/Jack_a_Bobo TED Talk: Why we fear the food we eat: https://www.youtube.com/watch?v=thiOicCQRWY White paper: The role of innovation in transforming the food system: https://animalagalliance.org/resource/white-paper-the-role-of-innovation-in-transforming-the-global-food-system/ I have on the show a guest whose work I’ve followed for a long time, and someone who I’ve connected with a handful of times over the years, and am really glad to finally get him on the show, Mr. Jack Bobo. Jack is a food futurist and the author of ‘Why smart people make bad food choices.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries. He previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. Prior to joining Intrexon Jack worked at the U.S. Department of State for thirteen years as a senior advisor for global food policy. The first part of our conversation today will be about Jack’s new book “Why Smart People Make Bad Food Choices”, then we’ll pivot into what these dynamics mean for agriculture, which opens up what I think is a fascinating conversation about the future of food and ag after that which weaves in points about sustainability, differentiation, and food policy. So you’ll definitely want to make sure you stick around for that.

SWARMFarm Robotics https://www.swarmfarm.com/ Burro https://burro.ai/ Farmwise https://farmwise.io/ ZTractor https://ztractor.com/ Carbon Robotics https://carbonrobotics.com/ TerraClear https://www.terraclear.com/ Today’s episode is going to be a highlight reel from a virtual event I hosted for the FoA community. That event was an ag robotics roundtable, which featured six robotics companies to have a discussion about the challenges and opportunities of bringing more automation to agriculture. The event lasted every bit of the 90 minutes we had scheduled, and it was even more enlightening than I had anticipated. So today, I’m going to bring you some of the highlights from that event in a condensed format, and make sure that You’re going to get a chance to hear more about: What’s driving the robotics revolution? Labor costs Non-chemical options Precision agriculture Tech advancements and cheaper materials (generally) How they’re setting up their business models to both lower the upfront costs, but also improve the ROI over time. How they are handling the upfront costs to customers of autonomous equipment How these robots can become more than just replacements for machinery or labor, and truly realize their potential as the central “brains” of the farming operation. How they’re setting up distribution, support, and supply chains to manufacture these machines A brief conversation about raising capital and how they’re thinking about exits in this robotics space. We’re not going to get too far into the weeds about the technical aspects of each of the robots represented here, but I’ll do my best to introduce you to these six ag robotics leaders and their companies along the way. Just as a preview, you’re going to hear from (in order of appearance): Andrew Bate, founder of SwarmFarm Robotics Charlie Andersen, CEO of Burro or you might know them as Augean Robotics Thomas Palomares, co-founder and CTO of Farmwise Bakur Kvezereli, CEO of ZTractor Paul Mikesell, CEO and co-founder of Carbon Robotics Trevor Thompson, president of TerraClear

PMA Takes on Tech: https://www.pma.com/content/podcast/takes-on-tech Aromyx: https://www.aromyx.com/ Today's two part episode starts off with a higher-level picture of the innovations in produce with Vonnie Estes, vice president of technology for the Produce Marketing Association. Then we’ll drill deeper into one aspect of food quality, arguably the most important aspect of food quality: flavor. For that we’ll talk to Josh Silverman, CEO of Aromyx, a company that is digitizing taste and smell. I was able to sit down with Vonnie Estes and capture some valuable insights about the challenges and opportunities of bringing technology to the produce industry, the role of indoor agriculture in fresh produce, alternative funding models for companies that want to serve some of these niches, and the digitization of quality and of supply chains, which will of course lead us into part two with Josh. Vonnie Estes is the VP of Technology at the Produce Marketing Association. She has held leadership positions at prominent companies including DuPont, Monsanto, and Syngenta along with start-ups including DNAP, Emergent Genetics, and Caribou Biosciences. Vonnie has a BS in Horticulture from New Mexico State and a Masters in Plant Pathology from UC Davis. Also joining me is Aromyx CEO Josh Silverman. Josh has a Ph.D. in Biochemistry, and is a serial entrepreneur. He has been the founder of 5 different biotech companies, including some in the new protein ingredient space. It was through these experiences of trying to bring sustainable foods and ingredients to the market that he realized flavor is most important, but was also really subjective and nearly impossible to predict. So he joined Aromyx, and the company just recently a $10 million series A round with investors that included the Rabobank Food & Agri Innovation Fund.

This episode is brought to you by AgVend (www.AgVend.com) Today’s installment of our Tech-Enabled Advisor series is really an insightful look at how a farmer-owned cooperative is leaning into the digital changes that are happening in our industry to remain relevant and provide value to their farmer shareholders. KC Graner is the senior vice president of agronomy at Central Farm Service, a co-op in southern Minnesota. As an advocate of the cooperative system, KC has spent his career embedded in member-owned organizations. Prior to taking on his role at Central Farm Service, KC worked at WinField United, serving over two dozen different retail cooperatives across Minnesota, Wisconsin, and Iowa. For today’s episode, we are partnering with AgVend. You may remember AgVend from Episode 125 back in 2018 with CEO Alexander Reichert. AgVend is the leading provider of digital tools to serve the producer of tomorrow. Their suite of products is designed to strengthen the relationship between manufacturers, retailers, and growers by providing the agricultural distribution channel with white-labeled information, engagement, and commerce portals. They make it easier to do business with ag retailers, help them unlock profitability for their growers, and make more time for high-value touchpoints. “What we've seen is the outperformance of growers who do leverage data and do look to it first in making their decisions. Those are the ones that are outperforming the rest…. Those are the growers that are picking up acres more rapidly.” - KC Graner KC shares what offering an AgVend portal has done for Central Farm Service’s business. Central Farm Service has grown their locally-powered precision agriculture platform, which is called Central Advantage, to a 300,000 acre footprint that cooperates with two neighboring retailers. He sees their operation as a “B.S. meter” for the farmer and a way to trial and troubleshoot new technology to present the best options to producers. “When I look at the adoption rate for use in our portal, there's a high correlation to those that are selling the most revenue and the most margin for the cooperative and using the portal. It's because they already naturally are the types of people that find ways to save time so they can do more.” - KC Graner This Week on The Future of Agriculture Podcast: Meet KC Graner, the vice president of agronomy at Central Farm Service, a coop in southern Minnesota Explore the use of data by the coop and how it has impacted their business Discover the advantages and benefits of the AgVend platform he uses to support his producers Thanks to AgVend for sponsoring this episode. Make sure you go learn more about them at www.AgVend.com Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Today’s episode is broken down into three parts: first, a brief primer on some of the issues contributing to the issues in California. Second, one potential hydrological solution going forward: groundwater recharge. And finally, we’ll talk about water markets by highlighting the new Nasdaq Veles California Water Index. To help me tell each of these three stories I have for you three different guests that you’ll hear from today: Dr. Safeeq Khan, Dr. Helen Dahlke, and Lance Coogan. You can also listen to previous episodes 159 with Dr. David Zetland, 161 with Adam Borchard, or 198 with Chris Peacock to get more information about these topics.

Resilient Biotics: https://resilientbiotics.com/ Fulcrum Global Capital: https://www.fgcvc.com/ My guest on today’s show is Chris Belnap, the CEO of Resilient Biotics, which is an early-stage animal health company that develops microbiome-derived, live therapeutics for livestock. In other words, they analyze the microbes that naturally live inside of cattle, then they administer those that are most beneficial to make the cattle more resilient to certain diseases. Specifically they are focused on a biological solution to bovine respiratory disease, which is currently very reliant on antibiotics. Resilient Biotics is a portfolio company of Fulcrum Global Capital, which long time listeners will remember have partnered with me on several episodes in the past. What stands out about Fulcrum, and you can probably pick up on this if you’ve listened to all of these episodes with portfolio companies from their first fund, is that their LPs, their investors, are from production agriculture. They care about solving real problems in the food system. One of the perks of these Fulcrum episodes for you and I is that we get to hear briefly from the investors first about what attracted them to this company, then we dive into the entrepreneur’s story. So joining me today is Fulcrum venture partner John Peryam, who along with his venture partners Duane Cantrell and Kevin Lockett, had been looking at potential companies who could help reduce reliance on antibiotics.

Ranveer Chandra: https://www.microsoft.com/en-us/research/people/ranveer/ Overview of Azure FarmBeats: https://docs.microsoft.com/en-us/azure/industry/agriculture/overview-azure-farmbeats FarmBeats: https://www.microsoft.com/en-us/research/publication/bill-gates-features-farmbeats-on-gatesnotes/ Microsoft has been making waves in the agtech industry with its FarmBeats project and Azure cloud computing service. That effort can be traced back to 2015 when today’s guest, Ranveer Chandra, wrote a memo which led to him starting and running the FarmBeats project. FarmBeats for those who do not know, provides a way to collect on-farm data and track that data using cloud computing models. It’s not a product that farmers buy, but it’s a platform that agtech companies build upon. In fact, previous guests of this show are customers of Microsoft to power their technology. Ranveer is the Chief Scientist of Microsoft Azure Global, and Partner Researcher at Microsoft Research. He started the FarmBeats project at Microsoft in 2015, and has been leading it since then. He is also leading the battery research project, and the white space networking project at Microsoft Research. That is a project where he provided rural connectivity using unused TV channels. He was invited to the USDA to present his work on FarmBeats, and this work was featured by Bill Gates in GatesNotes, and was selected by Satya Nadella as one of 10 projects that inspired him in 2017. Ranveer has published more than 80 papers, and filed over 100 patents, more than 85 of which have been granted by the USPTO. Both FarmBeats and the TV white spaces projects started with memos, and as you’ll hear, Ranveer wrote his 2020 memo on sustainability. So we also get into the discussion about sustainability metrics and Microsoft’s big open source carbon purchase from a few months ago.

World Resources Institute: https://www.wri.org/ Follow Rich on Twitter: https://twitter.com/waiterich Recent blog post: https://www.wri.org/blog/2020/08/us-agriculture-emissions-food More from Rich: https://www.wri.org/profile/richard-waite Our guest today has spent years diving into this question of the environmental impacts of the food system, and what can be done to optimize the amount of food that gets produced and distributed, while minimizing the negative externalities of that system. Rich Waite is a Senior Research Associate in World Resources Institute’s Food Program. He is an author of the World Resources Report: Creating a Sustainable Food Future, which focuses on solutions to feed 10 billion people by 2050, including boosting agricultural productivity, reducing food loss and waste, shifting toward plant-rich diets, and protecting and restoring forests and other natural ecosystems. Rich is also the Data Lead for Cool Food, an initiative that helps major food providers reduce food-related greenhouse gas emissions in line with climate science. Prior to joining WRI in 2007, Rich lived in Cameroon for four years, where he served as an agroforestry extension agent with the U.S. Peace Corps and helped coordinate the U.S. Embassy’s international development programs. Rich and I discuss that, for all the talk about climate change, there has been very little progress to reducing the carbon footprint of the food system. We discuss why actions must be taken, and what the data tells us about what levers can be pulled to realistically make that happen while producing and distributing adequate amounts of nutritious food to people around the world.

Thanks to FieldAgent by Sentera for sponsoring. Visit https://sentera.com/. On today’s episode I’m joined by Todd Vagts who is a technical agronomist for the Channel Seed brand which is part of Bayer Crop Science. Based in southeast Minnesota, Todd works with Channel salespeople and seed dealers (who they called “Seedsmen”), to make sure they are up to date with technologies and to problem-solve in the field. Todd is a farmer as well - lives 30 minutes from the farm where he grew up. Todd has a master’s in Agronomy from Texas A&M, and stayed down in Texas to focus on cotton for a while before coming back to the midwest where he is focused now. Todd has been interested in drones for over a decade, but as you'll hear it took a while for them to really find a place in his day-to-day work.

Today’s episode highlights two interesting consumer trends in food and agriculture. And on the surface, these two trends seem to be going in totally opposite directions, but not necessarily as you’ll hear from our guest today. The first trend is the increasing desire for healthier, simpler, more nutritious food. The second is that demand for processed food is strong and getting stronger. You might be thinking, wait aren’t those two things complete opposites? Well, not necessarily. Our guest today, Joanne Zhang is the founder of Phytoption, a food ingredient company that uses proprietary technology that allows them to replace certain ingredients in processed food that are synthetic or modified - like certain emulsifiers and texturing agents, with essentially simple flour like rice flour or chickpea flour. This allows more processed foods to be made with more naturally occurring ingredients. As you’ll hear Joanne describe, these ingredients are used because they make food functional. For example, they help give a plant-based beverage the same texture as cow milk. Joanne’s technology allows these basic flours to serve the same functions without having to be chemically treated or altered in any way. Important to note before we dive into today’s interview is that Joanne’s company Phytoption, will be separating this food division into a new company Flouring, LLC and Phytoption will continue to focus on pharmaceuticals. So you’ll hear us mention both Phytoption and Flouring, LLC in the episode because they are currently the same company. Joanne started the company using technology developed by Purdue University after a career as a food scientist. I was connected to Joanne by Amy Wu, who is the author of the new book “From Farms to Incubators: Women Innovators Revolutionizing How Our Food is Grown”. Joanne is one of several women innovators featured in the book and I highly recommend you pick it up. I told Amy how much I enjoyed the book and that I would like to interview some of the women she featured, and she said she had considered doing a podcast as well, so we decided it would be fun to interview Joanne together, and a couple of other women trailblazers in agtech that you’ll meet in future episodes later this year. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

My guest today, Allan Fetters, is a third generation agriculturalist who has worked in agribusiness for over 30 years. I say agriculturalist, because he was not born into a farm family, but a family that has been working selling products to farmers. However, he recently also started doing some farming himself in addition to his consulting. In today’s episode, I try to glean as many insights as I can from Allan’s vast experience in agriculture technology. We touch many of the important aspects of specialty crop agtech such as water, labor, pest management, and the need for yield data. Allan explains why he believes that we are still in the very early days of digital agriculture. I could spend several minutes describing Allan’s successful career, but I’ll sum it up by telling you that he has spent most of his career in field research, sales, marketing, business management, and technology development and implementation. Until 2019 Allan worked as the director of technology at Simplot, the global agribusiness based right here in my area of Boise, Idaho. Currently, as principal of AGceleration Advisory Service, Allan works with companies to introduce new innovations to agriculture, including testing, evaluating, and analysis. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Today’s episode is all about data and technology for the modern dairy. But even if you’re not specifically interested in the dairy industry, you’re going to want to stick around. And here’s why: one of the big challenges to agtech is the long feedback loop. You try a technology out for an entire year and you get one shot - harvest to see how it performed. Dairy is way different. That scorecard happens three times per day when the cows are milked. This rapid feedback loop has allowed dairies to embrace data analytics arguably faster than other areas of agriculture. And I would argue all of ag could learn a thing or two from this episode. We have on the show Jordan Lambert. Jordan is the VP of Business Development for VAS, a software and data analytics company that provides sustainability and profitability insights to dairy producers. Jordan grew up on a dairy farm in rural Colorado, and graduated from my alma mater, UC Davis with a bachelor’s in Biotechnology. She spent her early career as a genetic engineer before pursuing an MBA at Harvard. From there her career took her into consulting and back into agriculture with a role at Indigo. But she returned to Colorado and to the dairy industry to take this position with VAS. There’s some great stuff here on data including collection, standardization, and privacy. As well as some interesting discussion towards the end about what it’s like to have private and cooperative ownership in the company, and how sustainability metrics are increasing the need for farm-level data. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

PLEASE COMPLETE OUR LISTENER SURVEY: https://airtable.com/shrCB33GWIUCIxVRU Today you’re going to get to hear the story of Dave Oien of Timeless Seeds and Timeless Food. He shares how he figured out how to convert to organic when very few thought it was possible, then how we built a seed business that ultimately became a food business. And make sure you stay to the end for some really interesting comments about resiliency. Dave returned to the farm in Montana and convinced his dad in the 1970s to let him convert the farm to organic. Then, over the next four decades he built a seed business and a food business selling organic lentils and chickpeas as well as ancient grains and some other farm products. His story is so remarkable, it was made into a book called “Lentil Underground.” This episode was created and originally was published as a part of another podcast I host called Growing Pulse Crops. Audrey Kalil who produces that show has graciously allowed me to re-air the episode on my show because I think it’s so good. So if you’re at all interested in pulse crop production - that’s peas, chickpeas, and lentils, go check out that show: Growing Pulse Crops on any podcast platform. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Today’s episode is brought to you by FarmQA (www.FarmQA.com) Today’s guest is Shannon Winny with GroWest Ag Ventures in Central Saskatchewan. She is a Professional Agronomist and a Certified Crop Advisor. About 18 months ago she decided to start her own company to meet the need for independent agronomy services in Saskatchewan. Farming is a team sport. Certainly nobody shares the same risk profile as a farmer, but every successful farmer that I can think of has strong relationships with people like consultants, agronomists, farm marketers, other farmers, extension agents, researchers, and more. These trusted advisors often serve as the extension of that farm business and play critical roles in the decision-making. These individuals are all too often overlooked by agtech companies and agribusinesses. So this summer I’m hosting a tech-enabled advisor series. One episode per month will be dedicated to featuring one of these trusted advisors to learn about their business, their tech stack, and how they view the future of agriculture as it pertains to the farmer customers in their area. “I saw the fit that farms need a hundred percent unbiased, independent agronomy recommendations. It's really hard as the retail agronomist to maintain a hundred percent and be a hundred percent impartial when you know what's in the chem shed, how much margin you're making off specific products, stuff like that. So I decided to go the completely independent route.” - Shannon Winny Shannon’s services are charged by the acre, sample or hour but because of her business model she is not beholden to quotas or specific products. This allows her to maintain an unbiased approach for producers that will provide them the best advice and benefits. She has circumvented the obstacle of producer adoption of different software by using the all inclusive, customizable, intuitive software from FarmQA. Farmers are able to see real time data and reports to monitor, save and analyze the data their operation provides. “Agriculture is just changing so rapidly and we need to start really targeting specific zones and how to effectively manage those zones because land is expensive. We should manage the land that we have as efficiently and effectively as possible to be profitable.” - Shannon Winny This Week on The Future of Agriculture Podcast: Meet Shannon Winny, an independent agronomy consultant with GroWest Ag Ventures in Central Saskatchewan Discover the advantages and benefits of the FarmQA technology she uses as an independent consultant Thanks to FarmQA for sponsoring this episode. Make sure you go learn more about them at www.FarmQA.com and tell them thank you on Twitter @farm_qa. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Check out the SWAT Agronomy Podcast on any podcast platform! Please participate in our listener survey to help us focus the direction of the show: https://airtable.com/shrCB33GWIUCIxVRU If you’ve ever tried to grow any food crop - shoot, even a garden - you know that insect pests are unavoidable. Over the past 100 years, chemical pesticides have been developed as efficient and cost effective ways for farmers to manage these pests. But as I’m sure you know, they are not without their downsides: pests are building resistance, they are constantly under environmental scrutiny, and frankly, there hasn’t been much innovation in this space. Our guests today, Anna Rath and Ben Cicora of the company Vestaron say: we’ve seen this before. They’ll lay out a case for you that what’s happening right now in ag chem has already played out in human chemistry. The clear winner has been biotechnology: namely using peptides, which are essentially just proteins except smaller, instead of chemistry. In human pharmaceuticals, this gave rise to companies like Genentech and Amgen. In agriculture, Vestaron is pioneering their peptide-based products that have the same effectiveness as the chemical alternatives, but with a new mode of action, and without some of those negative externalities of chemicals. Now I want to be clear here, because it can get confusing: peptides are different from other biologicals that you hear about in agriculture, and may have even heard about on this show. Those are generally microbes, these are short chain amino acids. Again, they’re basically proteins, only smaller. So they’re not ag chemicals, but they’re also not biologicals in the classic agricultural definition of the term. Making this clear is actually part of their challenge in commercialization, which we get into in this episode. I know some of this gets a little technical, but I highly recommend you stick around and have a listen to this episode. If this is the first time you’re hearing about peptides, I guarantee you it won’t be the last.

Please participate in our listener survey to help us focus the direction of the show: https://airtable.com/shrCB33GWIUCIxVRU While we here in the U.S. have an agricultural system built upon exports, while our guest today lives in Abu Dhabi, part of the United Arab Emirates which currently imports 80% of their food. What we view here as needed viable technology to create a more sustainable agriculture is likely to be different there. We have on the show His Excellency Dr. Tariq Bin Hendi. Dr. Tariq is the Director General of the Abu Dhabi Investment Office (ADIO). He leads the organisation’s efforts to grow and diversify Abu Dhabi’s economy through private sector investment. He also oversees strategic initiatives that support the emirate’s economic growth and reputation on the world stage. One of those initiatives was to entice leading agtech companies from around the world to establish new R&D and production facilities in the emirate. In 2020, ADIO announced partnerships with AeroFarms, Madar Farms, RNZ and Responsive Drip Irrigation to bring innovation to the area to turn sand into farmland, solve complex global agriculture challenges and expand the profile of local food producers. ADIO is investing $100 million in those four companies to build facilities in Abu Dhabi, each tasked with solving regional and global challenges. They are also partnering with three AgTech companies, US-based Nanoracks, India’s FreshToHome and Pure Harvest to develop ‘land, sea & space’ AgTech projects in Abu Dhabi, offering $41.3m in incentives to the innovative companies to develop next generation agriculture solutions to support food production in arid and desert climates. In this episode, we talk about these initiatives from a high level, and how Dr. Tariq is looking at bringing ag innovation into the region to create a more food secure environment. His Excellency holds a PhD in Economics from the Imperial College London, and graduate degrees from Columbia University and London Business School. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Check out the SWAT Agronomy Podcast on any podcast platform! Please participate in our listener survey to help us focus the direction of the show: https://airtable.com/shrCB33GWIUCIxVRU Over the past decade, one of the areas agriculture has changed significantly is in the number of available digital tools that can be used on the farm. On the surface this is a great thing, but if - and only if - these tools are easy to use and produce actionable results. And even then, a farmer is only going to use so many tools even if they are all great. Jim Ethington has been thinking about these issues for over a decade. He started at The Climate Corp in 2008, when it was still known as WeatherBill and was not yet exclusively an ag-focused company. He stayed with the company for a decade, through many milestones including the acquisition by Monsanto and the integration of the 640 drive that we featured in episode 241 with Craig Rupp. He left the company in 2018 as VP of Product to take a job as the CEO of Arable, which is where he still works today. Arable offers systems that are easy to install on any farm to enable data-driven decisions using Measurements that Matter. With real-time, continuous visibility and predictive analytics of over 40 metrics, their flagship product, the Arable Mark is a straightforward and versatile tool that can be adapted to any field's demands, and can satisfy any producer's need to know even the most granular tidbit of information about their harvest. Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Today’s episode is brought to you by FieldAgent by Sentera. One key piece of the agtech conversation that often gets overlooked is the most likely customer for a lot of digital tools may not actually be a farmer. For many of them, an advisor to that farmer may be the one actually performing that task, and may have the biggest vested interest in adopting cutting-edge technologies. We’re calling this little mini-series “The Tech-Enabled Advisor.” We will profile some of the farmers’ advisers: agronomists, ag retailers, consultants, and other local professionals that farmers rely on for guidance, advice, and implementation. To help me identify the right tech-savvy advisors for these episodes, and to make sure we hear from different types of guests, I’ve asked various agtech companies to partner with me on these episodes. The first one to say yes, was the sponsor of today’s episode: FieldAgent by Sentera. FieldAgent enables agronomic advisors to make more timely decisions by taking data they’re already using on a daily basis – such as satellite, weather, equipment, soil, and field operations and integrate it with drone data and their machine learning capabilities. In this episode, we are joined by Matt Larson, Agronomy Sales Manager for CHS in Holdredge, Nebraska. CHS is a leading global agribusiness owned by farmers, ranchers and cooperatives across the United States. Matt and his team of 6 utilize technology like FieldAgent alongside Climate FieldView and CHS’s Agellum platform to service their farmer customers. “The biggest thing we need to do to separate ourselves is bring new ideas. Everybody has a fertilizer price. Everybody sells a seed of some kind or a chemical of some kind. The big thing that we need to do is separate ourselves with technology, being a big one, service, information to growers, and just being able to offer those different ideas that maybe somebody else hasn't quite caught on to yet.” - Matt Larson Matt has seen the business model of agronomists and agronomy sales evolve over the last 12 years whether it's via communication methods, producer expectations or relationships with the farmers. He has found that farmers want to see more verified data before adopting new technology and a lot of that can now be shared via the new digital platforms. “Growers have all this data. They have the planting data, they have the seeding data, harvest data, their spraying, all that stuff. What do they do with it? And that's where I think it's our job to dig through the weeds and find out what's the real, what's the fake for them, what makes a difference and then bring that to them.” - Matt Larson Please participate in our listener survey to help us focus the direction of the show: https://airtable.com/shrCB33GWIUCIxVRU This Week on The Future of Agriculture Podcast: Matt Larson, Agronomy Sales Manager for CHS in Holdredge, Nebraska Discover how Matt incorporates new technologies like FieldAgent, Climate FieldView and CHS’s Agellum platform for his customers Listen to a discussion about what data matters to producers and what methods do they prefer to use to access it Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Please participate in our listener survey to help us focus the direction of the show: https://airtable.com/shrCB33GWIUCIxVRU Today we get a unique global view into agtech and agribusiness. We are joined by Greg Meyers, who is the Chief Information Officer and Chief Digital Officer of Syngenta based at their world headquarters in Switzerland. Most of you are familiar with Syngenta but you may or may not know they are the largest crop protection company in the world and the third largest seed company in the world. They also provide digital ag platforms to 125 million acres of global crop production. Greg offers his perspective as someone with a front row seat to the global digitization of agriculture. We talk about the agtech customer in various countries, Syngenta’s acquisition strategy, their role in both digital ag and soil health, and some interesting ideas worth pondering about the future of agriculture. “The reality of it is that a lot of the growers really have a very specific set of things they're trying to accomplish. And obviously the nature of the work is there's a really compressed window in which those activities have to happen. So if you're trying to create these solutions and they don't fit within that window of work, they really have a hard time finding a fit.” - Greg Meyers Greg comments that he sees a lot of agtech startups with a really innovative piece of technology that doesn’t answer a direct problem the farmer needs solved. “It’s almost like a solution looking for a problem...So what we’re trying to do is to take our innovation experience in chemistry and biology and marry it to agronomy and computer science,” explains Greg. Finding market fit without incorporating these many different aspects of farming within a specific problem and pain point can lead to a lack of interest by the producer. For example, predictive models in Brazil help solve scouting issues for Asian Soybean Rust while in the “mega farms” of Eastern Europe maximizing fuel efficiency and coordinating the use of different farm equipment is a significant advantage. Syngenta has strategically chosen partners and acquisitions to support specific pain points identified by producers in their specific region. “We focused on companies that have already had traction. They had a great market fit. They already had customers and we acquired them not because of the revenue they were getting, but because they really understood the local market well and they had good customer relationships. They were adding value to the grower. They're adding value to the growers advisor….and so we've really built our software platform around trying to be able to help the whole ecosystem that helps farmers.” - Greg Meyers This Week on The Future of Agriculture Podcast: Meet Greg Meyers, who is the Chief Information Officer and Chief Digital Officer of Syngenta Explore the agtech industry from a high level perspective and why Greg thinks some technologies are more successful than others in getting adopted Discover the goals of Syngenta’s acquisitions and how they choose partners going forward Learn about the future of Syngenta and where their focus is for the future Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website

Please participate in our listener survey to help us focus the direction of the show: https://airtable.com/shrCB33GWIUCIxVRU E-commerce is nothing new. I think all of us have probably bought more online than ever this past year. But the company we’re featuring today, Pinduoduo, has taken this to a whole other level by gamifying e-commerce and making it a social experience. A big part of their strategy is selling agricultural products online. One of the biggest drivers changing the future of agriculture is consumer preferences, what they buy and how they buy it. Today we explore some pretty incredible insights into how this is changing in China. We have on the show Xin Yi Lim, who is the executive director of Sustainability and Agricultural Impact at Pinduoduo. The platform, which has been described as “where Costco meets Disney”, started in 2015 and has grown to over 700 million active users in China. Before joining Pinduoduo in 2018, Xin Yi worked for SIngapore’s sovereign wealth fund, GIC, both in its Singapore and New York offices as a technology and media analyst. “Really what we are trying to provide is a way for producers or merchants to sell a larger volume of products in a shorter period of time. And in so doing, they can reap the benefits of economies of scale and how we do that is through this notion of a team purchase. So it starts off by the realization that for a lot of people, what you actually want to buy for things like say food or fresh produce can be influenced by those around you.” - Xin Yi Lim She highlights that this opportunity gives producers “a lot more visibility” to their consumers by allowing customers to share their interests and purchases. Pinduoduo introduced team purchase to consumers with discounted products and has expanded to including a gaming component. Participants can play a game that results in free or discounted produce. This allows Pinduoduo to not only get more engagement from their users but also to see which participants are most influential to other users. In fact 90% of their revenue comes from merchant advertising targeting likely consumers. “As we continue to grow, I think it's really also gone beyond just a team purchase. It's also encouraging more and more interactions by the users with the platform. So like what I mentioned earlier, that social graph of how you interact with your friends, how you influence them and they influence you. That helps us to refine our idea of what it is that you're interested in and give you the right recommendations.” - Xin Yi Lim Pinduoduo has expanded beyond grocery items and also supplies agricultural inputs among other products. Xin Yi Lim comments that she has seen value and influence for agricultural producers from live streaming efforts by scientists, agronomists and other fellow producers suggesting the ongoing expansion of the scope of potential influence. This Week on The Future of Agriculture Podcast: Meet Xin Yi Lim, who is the executive director of Sustainability and Agricultural Impact at Pinduoduo Explore this e-commerce platform that is influencing consumer trends and allowing producers to distribute their product at a higher volume Learn about the wide array of products Pinduoduo provides to its customers and the techniques they use to entice consumers to buy on their platform Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to [email protected]. Find us online! Future of Agriculture Website AgGrad Website