Fullerton Unfiltered

Today we have a special guest on the show, and that is Johnny Mow from Johnny Mow Lawn Care. Johnny is a great guy and has built an incredibly successful business over the last 2 decades in the green industry. Johnny is also what I would consider one of the "OG's" of YouTube, with sharing practical business tips and advice to help others grow their businesses. Johnny opens up on this interview with the wins and losses he's experienced from running his own green industry business over the last 20+ years. He talks about going from a one man show to having multiple employees and trucks, and then deciding what was the best for his business and his personal family. He challenges you to think critically about your business and figure out what is the most profitable and perfect business model for you as you grow your company today. Brian's Lawn Maintenance - YouTube www.ISOtunes.com (Brians10 Saves $10!)

Today we have a great guest on the show and that is Jake Segrin of SCAG Outdoor Power Equipment. For those of you who don't know Jake, he is the social media guru at the helm of team SCAG. Jake and I have become good buds over the last 3 or 4 years, and it's an amazing opportunity to have him on the show talking about social media and how to utilize it to grow your business. Jake gives great practical tips and mindset on how and why you should be utilizing social media to grow your online presence now more than ever. Brian's Lawn Maintenance - YouTube www.Kujo.com (Brians10 Saves 10%!)

Today we have a special guest on the show named Erik Hernandez of Caddo Lawn Care. Erik has ran his part time hustle for the last few years and recently has decided he wants to take the business full time. Erik has a background working in the military, and while outgrowing his side hustle part time, he's been transitioning to going full time in 2020. Erik shares a ton of practical tips and his mindset into making this decision, including possibly moving towns to grow into a bigger market. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.Ballard-Inc.com (Brians10 Saves 10%!)

Today we have a great guest on the show named Jeremy Knecht, owner of JJ Grounds Landscaping. Jeremy and I have got to know each other over the last year or so on social media, and I've really come to enjoy the content Jeremy puts out. Jeremy has grown a successful business in his town and is definitely someone to look up to. In this episode, Jeremy shares practical tips about growing his business to over a half a million dollars (and growing!), and what he and his wife had to do to get there. I think you guys will really enjoy what Jeremy has to say, so buckle in with this power packed episode with Jeremy Knecht! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.GIE-EXPO.com Save 50% On Ticket Registration Now!

Today we have a great interview that I was excited to do with a friend of mine named Michael Bedell, owner of Bedell Property Management. Michael lives 10 minutes down the road from me in Milford MI and over the the last decade plus has built an amazing lawn and landscaping company. Michael and I first met up at a Weingartz Steak Fry and open house a little over 3 years ago, and the friendship has grown from there. Listen to Michael as he takes you down memory lane of how he started his own business from nothing, and as he shares tips of how he got it where it is today! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.EquipmentDefender.com (Brians10 Saves 10%!)

Today we have a special guest on the show named Tom Wheelwright, founder and CEO of WealthAbility and personal CPA to Robert Kiyosaki. Tom is an incredibly smart individual and has a speciality in helping folks understand the tax laws and how they can benefit anyone who wants to legally reduce their taxes. Tom joins us on the show to talk about common misconceptions about taxes, accounting firms and CPA's, and what it means to reduce your taxes. Tom also shares about the CARES Act which at this time is the largest stimulus package in the history of the world, and how it can benefit you as a small business owner. Check out Tom's website and information if you'd like to learn more what his firm has to offer, and how it can help you make way more money, and pay way less taxes. Brian's Lawn Maintenance - YouTube www.WealthAbility.com Wealth Ability Podcast

Today we have an in-person podcast episode we did at my dealer of choice Weingartz in Farmington Hills MI. I got to sit down for an hour with sales manager Alex J and store manager James M and pick their brain about what makes a good equipment dealer in the green industry. I will say that after working with these guys for more than a decade, they've been some of the classiest people and dealer one could ask for. They're not perfect by any means, no one is, but I will say that over the decade they've proven that they have my back as a lawn care business owner and want to see my business succeed big time. Thanks for joining us as we have an open conversation about what to look for when you visit a dealer, how to deal with sales departments, and also why you should buy and support your local dealer. Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.Exmark.com

Today we have a special in studio guest with Mark Parker of Bryan Equipment, sharing with us his story about being in the green industry for a decade, as well as practical safety tips to help us do our job in the field. Mark has become a good friend of mine over the last 12 months, and I wanted to have him jump on the show and share his plethora of knowledge. I think you guys will really enjoy what Mark has to share, especially as it relates to safety and PPE, enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.ISOtunes.com (Brians10 Saves $10!)

Today we have a special guest on the show, one that I consider a true friend, and that is Keith Kalfas of Kalfas Professional Services. Keith runs a traditional landscaping company up in Sterling Heights MI, but to me Keith is known for is incredible story of struggle victory, and the millions of folks he's impacted through social media. Keith tells his story in his own words about how he was hopeless and had nothing when he first started his business career. Keith shares some incredible insight and encouraging words as he runs and grows his life and businesses today, which I think you'll really enjoy. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.Kujo.com (Brians10 Saves 10%!)

Today we have an exciting guest for you guys on the show and that is none other than Garret Sutton of Corporate Direct. A lot of you guys know the Rich Dad Poor Dad series with Robert Kiyosaki, and Garrett is one of the "Rich Dad Advisors" who specializes in corporate structure and creating entities as a corporate attorney. Garrett and his team have done an amazing job with some of my companies in the past, and I wanted to take the special opportunity to pick Garrett's brain about how we should be forming our companies and why it makes sense to create an LLC. I think you guys will really enjoy what Garrett shares in this episode, because there's a TON of nuggets of wisdom in this one! If you guys need to file for an LLC and need help on how to do just that, consider using Garrett's company called Corporate Direct, and let them know Fullerton Unfiltered/Brian's Lawn Maintenance sent you for $100 in savings when you file your new LLC. www.corporatedirect.com/ (Mention Fullerton Unfiltered To Save $100) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we have an incredible young man joining us on the show, and that is Carson Shifsky of Shifky Landscaping. Carson's got a great lineage of entrepreneurs in his family, and it's an exciting time in his life as he spreads his wings with his own business. Carson is one of those young wild cats that I enjoy watching on Instagram and YouTube, and it was a real pleasure to have him on the show. I think Carson is a great role model for younger guys out there breaking into the construction and hardscaping industry, so if you guys are feeling motivated and inspired to learn more, check out Carson's interview today! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we have a special guest on the show which is a good friend of mine that you guys have seen on our YouTube channel before, and that is Michael Bedell. Michael is the owner of Bedell Property Management in Milford MI, and is a well respected individual in the lawn and landscaping industry. Today Mike and I wanted to talk a little bit about the "non essential" and stay at home order that we've currently received in MI, and how it affects our businesses and day to day operations. We also wanted to cover some practical tips during these unprecedented times and what you can do to make sure your business survives and blossoms once spring hopefully rebounds and we get the all clear. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.Ballard-Inc.com (Brians10 Saves 10%)

One of the most frequently asked questions I receive is when should I go full time in my lawn care business? That's a great question, one that I wanted to devote a chunk of time to and explain my thought process behind the big move. Over the years I've always tried to give conservative advice and on this topic, I to be even more extreme on the advice we give. The bottom line is, there's a lot of factors that need to be weighed out intelligently. You have to get so many ducks in a row, that it's never an easy 5 minute answer. I do my best to share my perspective on the topic, and hopefully give you guys some encouragement that are looking to make the jump into going full time with your own business. Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.EquipmentDefender.com (Brians10 Saves 10%!)

Today we have 2 special guests on the show with us which are Caleb and Brittany Auman of Auman Landscape LLC. Caleb and Brittany open up about how they started and have grown a successful hardscaping business over the last decade, and all of the trials and tribulations along the way on the road to success. These guys are near and dear to Liz and I as they have been great friends the last year and a half with the content they put out and the encouraging words they've given us behind the scenes. I had an absolute blast and honor getting to interview both of these superstars about business mindset and productivity tips, so I hope you guys enjoy it as much as I do! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.HowToInstallPavers.net

Today we're going to be sharing my personal story about how we've used debt over the last decade plus and my thoughts and opinions on GOOD debt. A lot of folks have mixed opinions and mixed feelings about debt, which I totally get, but I have an entirely different approach and appreciation for good debt. This is just my story and my personal opinion, take it for what it's worth, but at the end of the day, I think you might subscribe to what I share with my personal experience with DEBT. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.Kujo.com (Brians10 Saves 10%)

We didn't want to talk about it, but the fight became personal when it started effecting the economy of the lawn and landscape industry just about a week ago. I had a number of people ask me to weigh in after a handful of coaching calls and DM's on instagram, so here is my opinion on the matter. No matter what political aisle your on, no matter your beliefs about the whole situation, the facts are, people are going to lose a lot of business and number two, life will go on. This pandemic is causing a lot of people to think about their circumstances, so hopefully this is an upbeat voice and episode to help you guys make the best of things as we head into the upcoming season. Just know that I care about you guys and am praying for everyone of you, always. Together, we can fight this off and get the economy (and everyones health) back on track. Wherever this thing takes us, we all go together. Let's do it. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.EquipmentDefender.com (Brians10 Saves 10%)

Today we have Jon Reynolds who joins us from the STA-BIL team to help us understand the importance of treating our fuel for our lawn and landscaping equipment. Jon wanted to make himself available to the community and share his expertise from the industry about why it's important to treat the fuel we use for our lawn and landscaping businesses. We get to talk about the different products we've used from STA-BIL in the past, as well as some exciting new offerings that are now available from STA-BIL and GoldenEagle. Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we have an exciting episode with Stetson Riley of Stets Lawn Care. Stet is a 20 year old lawntrepreneur out of Oklahoma and has grown a successful lawn care business over the last decade. Starting off with nothing more than a push mower and hard work, listen as Stet shares his story of what it took to succeed and how he got to where he's at today. In this episode we talk about the power of social media, not listening to the nay-sayers, and the missing ingredient of hard work in entrepreneurship today. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.Kujo.com (Brians10 Saves 10%)

Today we're breaking down some FAQ and tax tips from Jon Grossman from FuelCred. Jon has a background in accounting and as a CPA, and wanted to share with our audience some general suggestions and tips to help us all out during tax time. Jon and I really got to go down the rabbit hole as we shared different mindsets and ideas for running your lawn care business and what it takes to reduce your taxes legally. Of course nothing we say should be construed as legal advice, so always consult a professional! But that being said, hopefully these helpful tips help you navigate tax season with your small business! www.FuelCred.com (Save 80% Off Your Annual Report w/ promo code "BRIAN"). www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we're going to be sharing our thoughts about the 2020 line up of zero turn lawn mowers and what we like and don't like about each machine! There's tons of options out there and sometimes deciding on what to go go with and what brand to pick can be a little challenging and confusing. Let's dive into the 2020 offerings from all the big name brands and see what who makes the cut and who comes up short when deliberating between the best commercial zero turn mowers out there. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.EquipmentDefender.com (Brians10 Saves 10%)

Today we have a special guest on the show with Trent Woolsey from SureCan Gas Can. Trent has been a friend of the channel and podcast for a long time, and today we have him all to ourselves to have him share with us the origin story of SureCan Gas Can. This was a fun episode Trent and I did after talking a little bit more about the crazy odds and obstacles they came up with while starting their company. Trent also helps educate and share with us a little about compliance, regulations, and the ins-and-outs of gas can safety when it comes to running our lawn and landscaping businesses. Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we're sharing with you guys my top 8 rookie mistakes that I see new lawn care business owners make when starting up their company! Lord knows that we've all made these rookie mistakes ourselves, but this was just a fun list I made while talking to so many business owners over the last few weeks. Hopefully these helpful tips save you guys some time and frustration, especially if you're starting up this spring. I honestly feel that I could make a top 50 list if you will of rookie mistakes, but let's just leave it at our top 8 for now! Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we're jumping on the phone with Alex Nickens owner of Nickens Lawn & Landscape to talk about hardscaping and the success of his business. Alex started off as a young budding entrepreneur with a lawn and landscaping business of his own, and has realized a good deal of success over the last decade with that hard work. Learn from Alex as he shares his thought process and insight as he's transformed his company from a mostly mowing business to now offering landscaping and hardscaping solutions for his clients. Alex shares a bunch of practical tips about new vs used equipment, how he's creating year around income with his company, and how he's best servicing his clients to provide them the best solutions while also maximizing profits. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today I'm sharing with you guys what it takes to start a lawn care business even if you're getting started from scratch! We're going to talk about the main ingredients of equipment and what it takes to get your business off the ground fast! Enjoy the helpful tips and practical examples as I share with you guys exactly what I did to start my lawn and landscaping business. Hope some of insight and lessons help you guys out as you burst into spring and crush it with your own business! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube www.Kujo.com (Brians10 saves 10%)

Today we have a special guest on the show with John Pajak of Turf Tamer Lawn Care. John has been in business for more than a decade and also a pillar in the lawn care community online. Listen in as John shares some great insights as to how to grow a profitable lawn care business, as well as some of the pitfalls lawn care owners typically make! Listen as John shares funny and engaging stories that are sure to help you grow your lawn and landscaping business this upcoming season. John knows what it takes to grow a healthy and profitable business, and I think you'll enjoy the interview and what he shares in this fun conversation. Keep up with John on Facebook & Instagram @John.Pajack www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we have a special guest on the podcast and that is with Kris Keiser from OPEI. Kris has been the president of OPEI since 2011 and is responsible for putting together one of the largest trade shows in North America which is GIE+EXPO. Kris shares about all the exciting events and things happening at EXPO and also in Louisville KY the week of the industry's largest trade show. If you guys have never been to EXPO, you're missing out! Thank you to Kris for taking time out of his busy day to share a little more about this powerful event for our industry! Keep an eye out for tickets when they become available this spring as we will most likely have a discount code available to you to save money to go to the show! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today were going to be covering an amazing resource and project that we've been working incredibly hard on over the last 12 months, which is the Lawntrepreneur Academy. So many folks have asked us million different questions over the last 4 years while doing YouTube, that we finally put together an e-training website designed to help folks start, grow, and run a successful lawn and landscaping business. In this episode Brian Fullerton shares the origins of the website, the evolution of the live event, and the powerful resource that's available to the new comer to the lawn and landscaping industry. Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

In this episode of Fullerton Unfiltered I wanted to share my thoughts about what it takes to be an independent thinker and how to make up your own mind in 2020. There's so many distractions out there in todays world which causes us to lose focus and not be able to think critically. All too often I see folks making opinions and judgements based on the information that they receive from other people and external sources, instead of relying on their own decision making ability. Listen to this encouraging talk as we challenge you to turn your brain back on, snap out of the drift state, and operate in consciousness as we share a few critical tips on how to think independently and how to evaluate what you consume. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we have a special guest on the Fullerton Unfiltered podcast, and that is Dylan Stephenson from So-Low Cuts Landscaping. Dylan has as a unique story as he's ran his lawn and landscaping business as a side hustle the last several years, but this spring he's making the leap to go "all in". Dylan shares a bunch of helpful tips and just his perspective in general as he decides to leave a profitable career to running a lawn and landscaping business full time in 2020. This was a fun interview and we hope to have Dylan back on the show in the summer once he's been full time, and we can get an update on his crazy adventure. If you currently run your business part time and have the goal to go full time, listen to this amazing interview from someone who's done it! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

This was a quick excerpt from our "3 Ways To Market Your Business" that was too good to not share on the podcast. We share about a half dozen helpful tips to help you grow your lawn and landscaping business this spring, which can help pour fuel on the fire and grow your business quickly. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

Today we interview Christian Schloegel of C&I Services, a 17 year old young stud in IL who's making a name for himself with his own lawn and landscaping business! Christian shares his start up story and how he's been able to grow a successful lawn and landscaping business before he's even turned 18 years old. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

On this episode Brian & Liz share how they operate their business as a married couple and what it takes when you're "all in" together running your own business. Liz shares practical tips and examples how she contributes to the business and helps define some roles that a lady can fulfill when working with her spouse. Enjoy this episode as you learn what Brian & Liz do day to day when running multiple businesses and how their life is setup to operate as a power couple. www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube

On this episode Brian & Liz Fullerton share their start up story of Brian's Lawn Maintenance and the company we all know today. Listen as they take a trip down memory lane about how they got into business for themselves, sharing funny stories from both the past and present day. If you have ever wondered how Brian's Lawn Maintenance got started in the green industry and wanted to know their full story, then this episode is for you! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube