For Love & Money

In this episode, I wanted to introduce our listeners to an organisation that I love; one of our amazing impact partners. Rainforest Rescue is a not-for-profit organisation that has been protecting and restoring rainforests since March 1999 by providing opportunities for individuals and businesses to Protect Rainforests Forever. Their projects re-establish rainforests through planting, maintenance, and restoration programs, as well as purchasing and protecting high conservation value rainforest and preserving its biodiversity The majestic Daintree Rainforest is their key client, if I can put it that way. The forest they love, learn from and invest most of their time to protect. I interview Rainforest Rescue’s CEO Branden Barber and Partnerships Director Kristin Canning. Both of their bios are below. It was a wonderful opportunity for me – and I hope, n turn, for you – to learn more about the Daintree and Rainforest Rescue’s efforts in collaboration with their partners, to protect it forever. Here are some of the highlights: Branden introduces us to Rainforest Rescue, including the history of how it started and why it exists. He and Kristin share with us the impact that Rainforest Rescue are creating and some of the ways in which the Forest is a teacher. Branden touches on the UN’s decade of restoration and what that means. We learn a bit about some of the new investment schemes coming out that are supportive of restoration and that go way beyond Carbon Credits, including the Government’s Nature Credit Scheme, Reef Credits and Cassowary Credits and the Land Restoration Fund. Branden describes the importance of the work that Rainforest Rescue is doing with the Traditional Owners of the land, the Jabalbina Aboriginal Land Corporation, representing the Eastern Kuku Yalanji; and their desire to do more and learn more from them. For those listeners who enjoy learning how people of impact came to do what they’re doing, both Kristin and Branden share their respective journeys that led them to work with Rainforest Rescue. Why Rainforest Rescue? What makes them unique and so appealing as an impact partner for businesses as well as individuals. Why business partnerships are so vital to Rainforest Rescue and the confidence it gives them to take on some mighty risks. The 1% Profits to Rainforest Rescue Program which opens partnerships up from small business all the way to large corporates. The necessity of setting big audacious and scary goals. Branden shares a bit about one of their projects, Lot 1 Cape Tribulation Road And if you’re looking for some great Christmas gifts, take a look at their wonderful merchandise here

Before founding her own enterprises, All of the Good Things and Authentic Selling, Nimmity worked for 25+ years in senior management in the software industry. Working across a broad international landscape, this included working in Africa, Middle East, Europe (including Russia and Central Europe), Scandinavia, Asia and the Americas. As well as providing fantastic experiences exploring the world, these experiences also highlighted the extreme contrast in her living and travelling circumstances, and those she saw in her travels. Nimmity is passionate about using her business experience for good. Her travels and work experience sparked a passion in the Fair Trade movement. Nimmity currently volunteers as the Chair of the Executive Committee of the Fair Trade Association of Australia and New Zealand. Nimmity enjoys hiking, exploring new cities, art and camping. In this interview we explore the importance of relationships – the emotional bonds we build with other human beings. Not just friends and family, but through business. Nimmity talks about Fair Trade being the antidote to Modern Slavery, but our conversation also reveals it is so much more than that. It is about moving away from transactional bonds to emotional bonds. And in the process building more human businesses and reconnecting to our humanity. I loved this conversation. It has inspired me to dive deeper into the Fair Trade movement. I hope it achieves the same for you. Some of the highlights: The value of the relationships we build with people through the organisations we work with Nimmity’s background and the role travelling played in opening her eyes to the inequities in the world How Nimmity’s experiences inspired her to volunteer with the Fair Trade Movement and to eventually leave her corporate background to start her business “All Of The Good Things” She shares the mission of All Of The Good Things, including why ethical gifting has such positive impact Nimmity explains what Fair Trade is about – the problems it is committed to solving and the principles it adheres to She talks about how Fair Trade goes beyond reducing negative impact and instead creates positive impact We discuss the empowerment of consumer choice and how the importance of micro actions, on their own but all collectively in creating positive impact She explains the scale and depth of Modern Slavery and and how Fair Trade is the antidote She reveals to us the Artisan side of the Fair Trade movement beyond goods like coffee/tea/chocolate that people usually associate with Fair Trade We chat about the idea of buying less but better quality and products using natural fibres; and wearing things till they fall apart The stories we can tell about the things we buy including the connections we have as a buyer to the people who produce the goods – bringing us back to the value of relationships Expanding on this theme of relationships, Nimmity shares a beautiful story about what happened during Covid when overseas artisans were unable to work during lockdowns and how Fair Trade businesses here in Australia responded The ripple effect of employing someone and the positive impact it creates The different ways people can support the Fair Trade movement – as a consumer, as a business and as a citizen Connect with Nimmity On Linkedin All Of The Good Things website All Of The Good Things on Instagram Connect with the Fair Trade movement Fair Trade Association website List of Fair Traders in Australia Get involved NSW Meet-ups Fair Trade Australia (commodity products)

In this special episode on The Voice to Parliament, I have the privilege of interviewing Yes campaigner and Director for Australians for Indigenous Constitutional Recognition, Thomas Mayo. Thomas is a Kaurareg Aboriginal and Kalkalgal, Erubamle Torres Strait Islander man. He is the Assistant National Secretary of the MUA. Thomas is a signatory of the Uluru Statement from the Heart and has been a leading advocate since its inception in May 2017. He is the Chairperson of the Northern Territory Indigenous Labor Network and a director on the Australians for Indigenous Constitutional Recognition board. Thomas is the author of six books published by Hardie Grant and has many articles and essays published across the major media providers. His latest book is co-authored with well-respected journalist, Kerry O’Brien: The Voice to Parliament Handbook - All the details you need; published 17 May 2023. In this special episode I ask Thomas to answer the many questions arising from the proposal for the referendum for the Voice to Parliament. Some of these questions are legitimate. Sadly and frustratingly many are borne from a campaign of wilful disinformation. This means there is a lot of misinformation floating around and this episode is a chance to hear directly from one of the leaders of the YES campaign. I hope you find this episode valuable, however you ultimately decide to vote. And I ask you please – if you have found it valuable, please share it with someone else who you think it could be helpful to. I also echo Thomas' ask at the end of our interview; to reach out and speak to people about this important proposal. To listen to them with patience, curiosity and respect and if and when you hear some of this misinformation as part of their consideration process, share the truth. A healthy democracy depends on our citizens being well informed. Sometimes we need to get involved personally to protect our democracy. I believe this is one of those times. Highlights of this episode: Thomas shares his vision of the future if this referendum is successful He shares the lessons learned from the history of struggle of Indigenous people for recognition and justice and how that has shaped the path forward including the proposal for the Voice to Parliament We talk about the deliberate campaign of disinformation He explains the history and the comprehensive process leading up to this proposal today Thomas answers some of the legitimate questions arising from the proposal He also debunks the more mischievous claims and outright disinformation designed to confuse and manipulate Australians He invites Yes supporters to reach out and speak to others respectfully about the Voice proposal He shares his hopes for a future where as a nation we have turned a page and taken the colonial past of their shoulders Connect with Thomas Mayo on Linkedin Yes23 website Other links Uluru Statement from the Heart AEC Disinformation Register RMIT FactLab The Voice To Parliament Handbook by Thomas Mayo and Kerry O'Brien

Today's episode features Kirrily Graham, founder of Dovetail Social Enterprises. Through Dovetail, Kirrily is on a mission to transform how small & medium sized charities operate, creating more sustainable organisations through empowering micro, small and medium sized businesses to develop successful charity partnerships that don’t just raise the funds they need for their projects but also become social impact investors, building the charity's capacity and capabilities to amplify the great work that they do in the world. Kirrily’s combined experience of working in the NFP industry, running her own micro, small & medium-size businesses (MSME) as well as working in the corporate sector, has led her to create her own Social Enterprise to empower partnership between MSME's and small but mighty, grass-root charities. If you are a leader of a small to medium business and you want to make a greater difference in the world through simple and powerful partnership with grass-root charities that will help them scale – this episode is for you! Kirrily shares with us How her background in the charity sector and her own personal burnout experience opened her eyes to a massive gap that small charities are struggling with The TED talk by Dan Pallotta that got right inside her head and spurred her to take action How all of this led to her starting Dovetail Social Enterprises She explains what a Social Enterprise is She shares the really smart model that she has created through Dovetail that benefits both charity partners and the for-profit businesses who join her program She talks about some of the charity partners within her program as well as the vetting procedure she goes through in selecting them She highlights the different levels of partnership a business can come in at; and at the top level, she talks about Charity Challenges – a wonderful opportunity to fundraise while challenging yourself and potentially your team or even your clients. Her vision for scaling the program to create more impact Network for Good - a great way for anyone interested to get involved now Resources and links to connect with Kirrily Kirrily Graham Linkedin Dovetail Social Enterprises website Network for Good

Earlier this year I was part of a panel at Mumbrella CommsCon 2023 to discuss "how to profit with purpose". I joined three leaders in Australia’s communications industry – all women, movers and shakers; founders and leaders of their respective Communications Agencies. The discussion we had was a good one, but barely had time to scratch the surface of such an important topic within an industry that has such influence and leverage. So I invited them to join me on the podcast to take a deeper dive into the topic. I managed to get two of them into the interview. The third, Simone Gupta, who is co-founder of a new independent creative agency, Supermassive, helped us shape the subject but unfortunately couldn’t make the actual interview on the day. My two guests in this interview are Joanne Painter - Co-founder & Group Managing Director of Icon Agency Dena Vassallo - CEO and Founder of SOCIETY Joanne Painter Co-founder & Group Managing Director of Icon Agency Joanne has over 30 years of experience across media, strategic communications and public relations. She was recently named ‘2022 PR Agency Head of the Year' in the prestigious PR Asia Awards. Formerly a senior journalist with The Age, Joanne now consults to Icon’s government and corporate clients in Australia and across the Asia-Pacific, including Salesforce, Schneider Electric, ADP, the Department of Foreign Affairs and Trade, the Department of Defence, AUSTRAC, the Department of Education and the National Library of Australia. Dena Vassallo CEO & Founder of SOCIETY SOCIETY is an independent, female-led creative agency with a fresh and brave approach to marketing communications. SOCIETY puts people at the heart of everything they do, and works to support brands and organisations that are positively shaping the societies in which we live, work, and play. Dena lives her values of environmentalism and female representation and empowerment through her work on the board of Green Adelaide and as the Chair of She Creates. In this interview, the rabbit hole we go down is, I believe, a really important one...the power of brands to lead positive change within business. But it’s actually more than that – this interview is about brands leading societal progress. Our conversation expands to leadership, the risk of inaction, the need for bravery and how brands and leaders can move forward with their purpose agenda. It's a rich conversation with two brilliant women who are driving change through their industry. I hope you enjoy it. Highlights of this interview: Brands – the benefits of emotional characteristics over functional in building brand saliency and resilience; and the impact of a brand on building connection and belonging Who leads purpose and ESG standards within an organisation? Why brand leadership is so important to building a purpose-led economy. The importance of the SME community to embrace ESG standards to meet Australia’s ESG targets, as well as to position themselves for the supply chain needs of large organisations Bud Light and Dylan Mulvaney – a case study of how to damage a brand through inauthentic cause marketing/purpose washing and a failure of leadership Unilever ANZ’s B Corp Certification – how Society approached PR and Comms announcing this achievement Joanne and Dena’s advice to business leaders who are holding back on leading with purpose because of fear of the risks Connect with Dena Linkedin Email Society website Connect with Joanne Email Linkedin Icon Agency website

Danielle Chiel is founder and CEO of KOCO, a knitwear company specialising in commercial hand knitting. KOCO (Knit One, Change One) engages women in rural villages in the south of Tamil Nadu, India, to produce artisan knitwear for global fashion brands. Combined, her lifelong passions for innovation, education, and giving women a voice, have enabled her to make significant social contributions in both Australia and India. She’s a published author, her book KOCO – How Handknitting is Changing Lives and the Fashion Industry describes the story of KOCO’s sisterhood, has touched the hearts of brands and consumers around the world. In this interview, Danielle shares... How knitting became a passion for her from a young age, but because of family expectations, she initially took an academic path before finding her way back to fashion. The story of how new Australian government legislation in the fashion industry forced her to find knitters outside of the country, taking her to Southern India. How KOCO was established in Australia by Danielle in partnership with women who live in rural villages of Tamil Nadu southern India. Danielle talks about what began as a solution to producing hand-knitted garments offshore is now a sisterhood of artisans and a business with the United Nations’ Global Goals for Sustainable Development entwined in their DNA. They have scaled the art of hand knitting to produce commercial quantities of garments, all entirely hand knitted. Along the way she is helping to give those women a voice, inadvertently also helping to break the economic cycle and the cycle of DV that many of them have lived with. As she says it’s about supporting them to be strong, independently-minded women. We also talk about how for people who have connected to their higher purpose, it is often connected to something that they experienced in their childhood. I reference a book called The Desire Map Experience by Danielle le Porte I hope you enjoy this episode and the fascinating stories and insights that Danielle shares. Connect with Danielle: KOCO website Danielle's Linkedin Profile

“Imagine waking up to a world without nature. Blue skies replaced by grey, grass by dirt, oceans turned to dust and mud. This isn’t some far-fetched Science Fiction movie, it is the reality we are facing now. We are staring down the gun at the end of the world as we know it and business leaders need to unite to implement new ways of thinking and doing before it’s too late.” Introducing Paula Kensington, award-winning CFO, business leader and director of consulting group, PK Advisory; and founder/CEO of CFO Conversations. In her recently published green paper, Paula draws on global research, highlights the pitfalls of the past and offers hope for the future by outlining a strategic road-map out of outmoded, profit-focussed business practices to a new ‘planet-centric’ approach, with CFOs and CEOs leading the way. “More than just a numbers person, CFOs are ‘key stewards’ that can drive change from within to align business outcomes with earth outcomes to go beyond carbon credits to turn profit into purpose,” she says. Our conversation on this podcast centres on three key themes: Why should CFO’s lead the purpose agenda How do we ‘flip the business model’? How do we reconstitute what we value as business success If you are a CFO, this episode is especially for you. If you’re not a CFO, the value this interview offers is understanding that Purpose and Sustainability is no longer a ‘nice to have’. The ‘compliance’ stakes are gearing up and soon. Paula shares her thoughts, insights and paths to navigating from ‘business-as-usual’ to a new world of business. Great insights and I hope you might consider sharing with a CFO you know; perhaps in your own business. Some of the highlights of this interview: Why CFO’s should lead the purpose agenda What might be holding CFOs back from leading the purpose and sustainability agenda CFO Excellence Index report – when the CFOs leads the sustainability agenda, the business is more successful How new regulations and standards are going to mandate sustainability reporting which sits alongside the financial results and reporting Her thoughts on probable timing of these reporting requirements (and it’s soon!) What can CFOs do to prepare for these new mandates The risk frameworks (COSO) around effective internal controls over sustainability reporting Campfire Conversations: Paula’s approach and an analogy on how CFOs can navigate this new world and expectations How “CFO Conversations” works and what CFOs can expect to gain out of them “Flipping the business model” – how do we change our focus on valuing the end product to a new world where we also value all inputs and resources? How do we value nature while its living? How do we bring living nature onto the balance sheet? How do we transition to this new world which may be 5-10 years away? Disrupting the business model. Paula shares the deep questions she believes business leaders must ask She questions how businesses are allocating their capital reserves, challenging the notion that the majority is re-invested into business-as-usual How do we reconstitute what we value as business success? Do we need new language, models, ledgers? Horizon concepts What can we do right now? Stewardship over ownership Whole system approach As a CFO now we need to be aware of whole system thinking Regenerative principles… challenge our thinking …decoupling everything tied to a financial outcome Links promised in the interview: BCG Article on CFO leading the way on Sustainability and ESG Paula's Green Paper No.1 COSO report on Achieving Effective Internal control over sustainability Reporting CFO Conversations on LI Connect with Paula Linkedin PK Advisory Website Email

Episode 43 features Nikki Beaumont…Founder and CEO of Beaumont People, a leading recruitment business who are all about placing people first – whether its their own people, their clients or the candidates they place. This ‘people first’ philosophy and purpose-driven vision to connect people with organisations that empower them to do meaningful work and to create more opportunities for meaningful work in Australia, has seen Nikki's team provide much more than standard recruitment services to her customers. Key to Nikki's and Beaumont People's success has been the unfaltering investment she makes in her people. She has crafted a work environment that is conducive to success - where her people are nurtured and motivated to achieve their personal best not only for the business, but as importantly, for themselves. In this episode we talk a little bit about Beaumont People’s approach and some of the initiatives it has driven, but we zero in on one key initiative that they implemented 3 years ago – the 4-day work week. As one of the first Australian businesses to do this, Nikki has some valuable insights to share. I hope our listeners can take these insights and use them to think – not just about the 4 day work week – but also to question some of the other rules of business that we rarely examine. How can we do things better? What can we change? I hope you enjoy the gems that Nikki shares in our chat. Here are some of the highlights: Nikki shares Beaumont People’s origin story, including how the GFC was the stimulus that led to Beaumont’s strength in serving the charity sector What their purpose around meaningful work means to Beaumont People We talk about the ripple effect that having meaningful work has beyond the individual Nikki shares her pride in the people in the Beaumont People team, in implementing the Four Day Work Week; in launching gender neutral parental leave; and their work in the charity sector (having saved almost AU$35 million for the charity sector to date) What inspired Beaumont People to launch the Four Day Work Week and some of the best advice they were given to make it work by Andrew Barnes from the 4 Day Week organisation How they announced it to their people at their annual conference and engaged them in thinking about how it would work How Beaumont People’s peoples’ ideas were central to how the initiative was implemented How they approached the ‘Productivity’ question, including understanding that productivity varies so much across teams and functions How introducing the Four Day Work Week has clarified how Beaumont People measure productivity and success The role of trust in the success of this initiative Nikki shares her greatest learnings from the last 3 years of running the Four Day Work Week Connect with Nikki Nikki's Linkedin Profile Beaumont People on Linkedin Beaumont People website

Our guest on this episode of the FOR LOVE & MONEY Podcast is Kelly Beater. Kelly is Head of felix mobile, a brand that describes themselves as “passionate about enabling a seamless telco experience for our customers, while driving a positive impact for our planet through our partners like One Tree Planted.” felix’s mission is to inspire a better mobile industry; one that’s great for people and cares for our planet. felix mobile is part of TPG Telecom, one of Australia’s biggest telecommunication companies. One of the interesting things about this brand is that they exist as a siloed business unit within the larger TPG Telecom organisations. This represents a really interesting model on how large organisations might start navigating their way to balancing profit with purpose – by starting with a small business unit, to build confidence in a profit through purpose model. In this episode, Kelly shares the journey so far with felix, highlighting the power of a BHAG – a big hairy audacious goal – which for them was to plant one million trees. A goal they have just achieved! So much gold in this episode. Here are some of the highlights, but make sure you listen all the way to where Kelly talks about her love of what she does and her pride in what she and the felix team are doing (around the 41 minute mark). Kelly shares how the brief to create a “digital-only” brand led to the development and launch of a purpose-led digital-only brand and business unit within TPG Telecom Why the felix team chose climate action as their greater cause; the environmental impact of mobile phone usage Kelly shares felix’s three powerful values and how these shape the behaviour and decisions of the felix team On achieving their BHAG (big hairy audacious goal) to plant one million trees on behalf of their customers Kelly shares the benefits of tree planting including environmental and also the restoration of habitat of threatened species like koalas She talks about some of the projects that felix have supported both in Australia and overseas through their partner organisation One Tree Planted The role of their customers in choosing their projects Kelly shares a fascinating insight on what attracts their customers about felix’s value proposition and what drives their ongoing customer satisfaction The role of purpose in attracting the brand’s stakeholders Beyond the one million trees, Kelly shares some of felix’s other successes, from awards, to customer growth, customer feedback, customer referral and customer retention The inextricable link between purpose and profit in felix’s success metrics Kelly talks about the value of credible partnerships and she shares some of the partnerships that felix have, that help build trust Kelly talks about how much she loves what she does and how proud she is of what she’s doing through felix (I just love this section of this interview)! How felix mobile operates within TPG Telecom and how the felix business is influencing the wider business The next big goal!! And more big news which Kelly couldn’t share during our interview, but we will link to here when “it” is announced Connect with felix mobile and Kelly felix mobile website Kelly’s Linkedin

Today's guest on the FLAM podcast is Graeme Cowan, whose dedication and commitment to creating mentally healthy workplaces has seen him named one of LinkedIn’s top voices for 2022 in the Mental Health & Resilience space. Graeme helps leaders and teams to be more caring and resilient - and enjoy growing together. He was founding Board Director of R U OK? and is the author of four books, including the internationally acclaimed BACK FROM THE BRINK, which has a testimonial from the former UK Prime Minister Tony Blair, and which has become a best seller in China. He is the Co-Founder of WeCARE365, which creates simple scalable eLearning to prevent mental health issues. Graeme is also host of The Caring CEO podcast, where he interviews CEO’s who champion a culture of care AND high performance. In his earlier career he worked in senior leadership positions with Johnson & Johnson, Pfizer, and the management consulting company, Kearney. In 2000 he went through a 5 year episode of depression that his psychiatrist described as the worst he had ever treated. He emerged from this crisis with a different view about how we can increase our resilience, mood, and performance. Today, his purpose – helping leaders and teams to be more caring and resilient and enjoy growing together – is the guiding force that drives everything Graeme does in this space. Key highlights of this interview: Graeme’s personal journey that led him to have such clarity of purpose. His own painful experience with serious depression, but also the pivotal experience of work he did many years ago as a consultant with Ramsey Healthcare, in shaping his view on the value of “people caring for people”. His insights on what poor mental health is costing our workplaces in absenteeism, presenteeism and even on workers compensation premium costs. Some of the insights he’s gained through his podcast, The Caring CEO, and the characteristics these leaders share. An overview of the programs he and his business partner Brendan Carter have developed through their business WeCARE365, empowering managers to create mentally healthy workplaces. How to measure the impact of a mentally healthy workplace – including an interesting development in a tech startup as something to watch out for For anyone who believes that people are an organisation’s greatest asset, this interview will get you thinking about how you can create organisational and team environments where people feel safe and are able to bring their best to their work. Connect with Graeme Linkedin Email Websites: http://www.graemecowan.com.au/ (Personal) https://wecare365.com.au (WeCARE365)

Ravi Prasad is a former ad man turned social entrepreneur. A strategist, who in a career spanning over 20 years, worked for agencies including, EURO RSCG, Leo Burnett, John Singleton Advertising, Ogilvy & Mather, Sapient Nitro and Clemenger BBDO. Over the years his work has won, or been a finalist, in awards, from W3 in New York to the IIB Awards in London, and from ADMA to AIMIA in Australia. In 2013 Ravi shifted the focus of his life and work to pursue his interest in social justice and civil society, and founded Parliament on King. Parliament on King addresses the barriers to social, cultural and economic participation faced by asylum seekers and refugees. It’s also a social enterprise catering business, that offers training, work experience and paid employment to asylum seekers and refugees – all funded by the proceeds of its commercial catering operations. The project has been recognized with awards including a Refuge Council Humanitarian Award and the Good Food Guides ‘Food for Good Award’. Ravi is also the recipient of a UTS Human Rights Awards and the 2022 NSW Human Rights Medal. Ravi shares such valuable insights in this interview. There’s a theme that threads its way throughout our chat - the importance of belief, clarity of belief, self-belief and shared belief. This, combined with the other recurring themes of the power of ‘action’ to build belief; and the fallacy of limited resources, makes for an interview that I really hope will inspire people to act without any further delay. Some of the highlights of our conversation A great philosophical discussion about the role of love in business Ravi’s view on the role of the social enterprise sector and the future of business The life defining moment that forced Ravi to examine his beliefs and what happened as a result The idea of limited resources being a barrier to starting to live your beliefs. Parliament On King’s start-up story – you’re going to want to listen to this! The importance of action – “doing things” – to create proof and belief to take the next step The power of doing something small What can one single person do? The power of one The secret to people being trustworthy is to trust them – Ravi’s story about his experiment on trust Social businesses are built on belief. Social business leaders can make their own rules. Parliament On King’s ripple-effect of impact –on asylum seekers and refugees, the homeless and other vulnerable groups Shared narrative, transformative leadership, action and stories Transparency of impact that builds trust Connect with Ravi Email: [email protected] Phone: +61 414 235 325 Linkedin: https://www.linkedin.com/in/raviprasad/

Carolyn Tate is a writer, educator and speaker and the author of six books including Brave Women Write and her best-selling book The Purpose Project. She is a pioneer of purpose in Australia and her book has inspired countless individuals to pursue their purpose and make an impact. Brave Women Write is her most recent book. It’s a powerful call-to-action for women to harness the power of their words, to get writing and create personal and planetary change. As a river swimmer with a deep connection to nature, Carolyn’s purpose is to write and share the stories that move us to remake the world. Carolyn and I were speaking about this topic of women who were bravely showing up to share their ideas of how to make things better, through writing and publishing books. Our discussion sparked this idea of using the podcast to inspire more women to write. There is no doubt we are experiencing a movement where many women are bravely showing up as protagonists of change in their industries. While this isn’t limited to women, my experience and that of most of my co-conspirators, is that more women are driving purpose-led change than men. Perhaps it comes from the need to rebalance growth and winning with nurturing and sharing. So today’s episode is dedicated to the many women who are showing up bravely, as well as those who want to do more to show up bravely. Brave Women Write is a celebration as well as an invitation. Hope you enjoy this episode. Some of the highlights Alice In Wonderland – an invitation to channel your inner “Alice” and go down that rabbit hole The importance of curiosity in our lives and through our writing The vital role of antagonists How to overcome imposter syndrome Being in the arena: Teddy Roosevelt and Brene Brown The voices we can share and the role of our ancestors Writing to connect to (and release) our deeper grief How sharing our stories will remake our world “Story Boxing” Ideas on how to start writing and storytelling An invitation to adventure Why do we need to be protagonists? Connect with Carolyn Carolyn's website Get the book BRAVE WOMEN WRITE

Listeners of this podcast might be familiar with the term B Corp, but like many – perhaps don’t have a clear understanding of what B Corp stands for and what is involved in becoming a B Corp. B Corps are businesses that meet high standards of social and environmental performance, accountability, and transparency and as a result have received certification. The B Corp certification is the most holistic and rigorous independent certification for businesses today. Certified B Corporations, or B Corps, envision a better economic system where businesses can benefit people, communities, and the planet. They choose long-term investments over quick wins, and measure their success based on the positive impact they create. My business, The Cause Effect is proud to be a certified B Corp. We achieved certification in October 2021. You can see our B Corp profile here and read a short blog about it here. On the For Love & Money podcast, our mission is to explore the intersection of love and money (or purpose and profit) in business, to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The B Corp community and movement aligns to this 100%. Their mission: Make Business a force for good. We won't stop until all business is a force for good. So it is with great pleasure that I introduce today’s guest Mindy Leow. Mindy is Director of Impact and Growth at B Lab Australia & NZ, the certification arm of B Corp. At the time of this interview she is also acting CEO. Mindy is a champion of business as a force for good. Instrumental in building the B Corp movement in Australia and New Zealand, She has worked with more than 200 companies to achieve certification. She has also worked with hundreds of other businesses to measure and improve their social and environmental impact through the free online B Impact Assessment tool. In this episode, Mindy shares her journey to becoming a B Corp champion and gives us some great insights into what B Corp certification is all about, what value the process of becoming a B Corp offers to business leaders; and the strong benefits that being a B Corp delivers. If you haven’t already - my hope is that this episode will motivate you to check out the B Corp Assessment and start doing the assessment, regardless of whether or not you are committed or you have commitment from within the business to undertake the B Corp certification process. Hands down you will learn so much from simply doing the assessment. Some of the highlights of this interview: Mindy’s background and how she came to be part of the B Lab Australia and Aotearoa New Zealand team Mindy shares the concept that B Lab use to describe shareholder primacy – as a “source code error”. Great analogy! The three levels that B Corp certified businesses need to meet: Performance, Accountability and Transparency. Mindy talks about these in some detail. Mindy shares the five pillars of the B Corp assessment and shares some examples within the pillars We discuss the value of undertaking the free B Corp Assessment She also shares the benefits of being a B Corp Connect with Mindy and the B Lab community: Mindy Low on Linkedin B Corp Website The B Impact Assessment

Imagine if impacting people's lives was deemed more valuable than money. That's what my guest on this episode is working towards. Kimberley Abbott, CEO and founder of Vested, a company with a mission to 'redefine millionaire to be a person who impacts millions of lives' through leveraging data-driven impact assessment to help people invest their money where it makes the best impact on society. Vested helps people invest their money where it matters. To create impact where it is most needed. Kim is an Aussie who has relocated to London. I first learned about her when I was listening to Mick Spiers Leadership Project Podcast and I was so inspired by her story and was determined to get her on this podcast to share some of that story. Kim shares a bit of her journey from studying Engineering to starting a social enterprise in India to working for the UN, assessing and monitoring peacekeeping missions; to then starting the company. We get into some of the ‘how’ Vested operates and how it differs from businesses reporting on company’s ESG (Environmental Social Governance) activity. But the key theme in this interview is the purpose behind the business and how that has driven her to think ambitiously and create something out of nothing. I feel so inspired after our interview, I have no doubt it will inspire you and I hope, galvanise you to do something differently. Some of the highlights: Kim’s journey from university to starting Vested and the influences that led her to where she is today She shares how her family’s philosophy towards failure was influential in her journey Vested’s mission and how it has driven their approach How Vested approaches and defines how impactful a business is being and how this differs from the traditional ESG (Environmental Social Governance) reporting approach How Kim built the product herself in the first 2 years and while it was not perfect and how now been developed by someone with more skills, it was effective in getting started Kim shares the four questions they ask at Vested to determine the value of impact of a business Kim's invitation to speak to world leaders at the Paris Peace Forum in 2022 – a recognition of the value of her efforts The collaborative mindset of impact led organisations Connect with Kimberley On Linkedin Vested Website

Saving the world, one wash at a time. Sounds pretty good, right? That’s the question posed and answered by the personal care brand, Baresop, which is responsible for producing modern-day zero-waste personal care products. Manufacturing everything from hand wash soaps to body wash products, Baresop is pushing to create change through every wash. Baresop’s founder, Prisca Ongonga-Daehn is my guest on today’s episode of the podcast and I can’t wait for you to hear Prisca’s story and the absolute gems of insights she shares about starting this social purpose-led brand, Baresop. Prisca is a Kenyan-bon Australian, a global citizen, an entrepreneur and a changemaker. Prisca was told “it’s not possible” many times in the early development of Baresop, but she refused to give up. She had a vision for a product range that would reduce waste, be good for the planet, and be “waterless”. I love people who prove the naysayers wrong. Don’t you? Some of the themes we cover in this interview include: Prisca shares her story of what inspired her to start Baresop and her daughter’s influence in the creation of her business Solving a customer problem – how this drove the ideation process of the business to help customers take small steps to creating change We talk about Baresop’s 2035 goals – how they are both audacious and achievable and are built on credible data (Prisca LOVES data. Fellow data lovers will enjoy how data is a recurring theme in this interview) She shares and explains Baresop’s 3 key pillars: Innovation, Impact and Change The multiple benefits of Baresop that have been developed based on customer insight and feedback Prisca talks about their product scents, what they have in common with gin and the benefits to the skin, as well as the wonderful storytelling properties of scents We talk about storytelling and it’s power in inspiring people to create positive change Ontop of water conservation as one of the key benefits Baresop offers, Prisca shares the partnership they are developing with Charity Water to provide clean water to communities. How Baresop started; her bootstrapping story and the funding support she got to start the business, including the investment she got from Start Mate We talk about our children and what they deserve from us and Prisca shares her belief that we all have the power to create change Connect with Prisca On Linkedin Baresop website Baresop on Instagram

Today’s guest is committed to empowering changemakers and shifting the technology landscape, ensuring a more diverse and inclusive space for all. Luli Adeyemo is the Founder & Director of Sydney-based integrated marketing agency Best Case Scenario and has spent the last 30 years curating content for thought leadership conversations and campaigns in the technology sector. In 2020, Luli was appointed the Director of not-for-profit foundation TechDiversity - an industry alliance committed to amplifying diversity awareness and achieving a culture of inclusion through conversation, collaboration, and action. Luli’s personal purpose that has guided her career, is to break down barriers - including the language barriers synonymous with the tech world - to make it accessible to everyone. Her energy is absolutely infectious and I hope you love listening to this episode as much as I enjoyed recording it. Luli’s impressive credentials also include: Elected Council Member – Australian Information Industry Active Member – WEConnect International Activator - SheEO (now Coralus) Themes we discuss in the interview include: The importance of loving yourself and self-care Luli’s career path, her experiences and realisations that inspired her to lead change, break down barriers and fight for equity and access within the tech industry Her move to Australia with Gartner and how the lack of support she experienced led her to start her agency, Best Case Scenario (BCS) Best Case Scenario’s journey from its origins to becoming a marketing agency and events company, to recognising their underlying purpose to “empower changemakers” The impact that clarifying and articulating their purpose has had on Best Case Scenario, including recognising when they should walk away from a client opportunity The dramatic cost of the pandemic to BCS and the wider events sector and how their purpose guided the team’s response to it, bucking the industry trend and taking them back to their roots; in the process, enabling them to rediscover their sizzle Luli discusses TechDiversity Awards and their mission to make diversity & inclusion the #1 business priority in Australia. She shares her pride in the creation of the TechDiversity Academy and we discuss the integration of Luli’s personal purpose, the purpose of Best Case Scenario and the purpose of TechDiversity The technology industry having an identity crisis and the perceptions that need to change so we can diversify the technology workforce The TechDiversity Awards Program and why they created the Tech for Good category The importance of equity and understanding that it’s not about equality for everyone, but instead understanding people’s differences, to provide the same opportunity and access to all TechDiversity’s vision for the industry, our wider workforce and society and what they’re doing to achieve it Connect with Luli bestcasescenario.com.au linkedin.com/in/luliadeyemo

Few people would see a global pandemic as an opportunity to open a co-work and event space, but this is exactly what my guest today did in 2020. Abbey Pantano is Founder of Seed Impact Business Community. As a retail marketing specialist of 12 years, and eco side hustle owner for two, it was a stream of devastating world events and climate anxiety that led to a new dream... What if we brought together a community of mission-driven entrepreneurs, dedicated to using their businesses as a force for good? The arrival of COVID created the platform Abbey needed to take the leap. Using a redundancy package, learnings from 12 years of big business marketing and a defunct purpose-built start up – Seed Spaces was born. Today the co-work and event space, based on the outskirts of Sydney’s CBD, has blossomed into an Australia-wide digital membership with 70+ social impact businesses in the mix (and growing!). Since our interview, Abbey has moved her focus fully into the Seed Impact Business Community, embracing her passion for and expertise in community and collaboration; with a goal to seed ideas and help those who want to make business for good, good for business. The power of community and collaboration runs deeply through this interview. Not surprising for such a purpose-led individual as Abbey – purpose inspires people to think ambitiously; ambition inspires collaboration. Here are some of the themes we discuss in this interview: Abbey’s entrepreneurial journey, from working in marketing and partnerships in a large organisation to her start-up tackling plastic pollution Abbey’s realisation of the value of partnerships to grow and empower purpose-driven businesses The origins of Seed Spaces from the initial spark generated by the Covid pandemic to now The value of B Corp Certifications as a public framework for businesses to grow and improve, aspiring businesses to build like-minded communities. Link to the B Corp Assessment we discuss here A discussion about Seed Impact and focusing on the idea of making one’s vision deeper instead of bigger, helping each other achieve success Abbey’s take on the importance of finding common ground, and the benefits of coming together over a common goal to support one another’s vision for the future Abbey’s view of how the power of business should be used to reroute energy into the hands of those powerful enough to make wide-reaching, positive change We discuss the Sustainable Development Goals and the importance of mapping your impact to the Global Goals framework. Abbey mentions Elaine Hendrick’s Sustainable Development Goals Tool which you can link to here, as well as Kirrily Graham’s Dovetail Social Enterprise which matches charity partners to businesses wanting to make an impact. Abbey shares her view on the Voice to Parliament and the experiences she's had that have helped to shape it. Connect With Abbey linkedin.com/in/abbeypantano https://seedspaces.com/

Today's guest Melanie Greblo’s driving purpose is to catalyse and lead positive impact. This has led her to become a founder and CEO of an innovative and highly impactful start-up, Scriibed and a not-for-profit organisation, Banksia Academy. Scriibed combines the best in AI with a highly trained and skilled workforce delivering transcription-based services. Scriibed for HR offers automated meeting admin with a human touch. They automatically capture, summarise and action important workplace meetings. Their highly trained and skilled human workforce ensures customer success whilst providing flexible and safe work opportunities to women survivors of domestic and family violence. Scriibed and Banksia Academy share a Theory of Change to achieve long term financial independence for women victim survivors of domestic and family violence through full social and economic participation. Melanie is an ideas synthesist and strategist with a proven record of achievement in business, social ventures, community engagement, and culture transformation with a deep commitment to diversity, inclusion, innovation and systemic social change. Her impressive career trajectory includes 7 years with the team at Impact Asia Pacific, where she curated the annual Impact Investment Summit and the region’s first Gender Lens Investment Summit. 10 years with The Coterie for Renewal, a global human development and learning community, which she founded in 2011 A number of prior roles leading social and not-for-profit organisations The business model behind Scribed and Banksia Academy is one that I think listeners of this podcast will really appreciate because of the "Win-Win" outcomes it creates for multiple stakeholders. Solving customer problems AND simultaneously serving societal needs by supporting vulnerable people, as well as supporting potential victims through workplaces. My hope is that this episode inspires listeners to continue to think differently and intelligently about what business can look like. Themes we discuss include: The tragic event early in her life that led to Melanie’s impact-led career path and how it shaped her thinking Mel shares her career path through to the trigger that led her to starting Scriibed and Banksia Academy, including the shocking statistic on the percentage of single mothers who are victims of domestic and family violence and the number of barriers that women survivors face She explains how Scriibed works and the multi-layered value it offers organisations The Theory of Change behind Scriibed and Banksia Academy in breaking the cycle of women returning to violent relationships and leading to prevention of domestic violence Melanie talks about the “need-want” overlap that attracts clients to the Scriibed solution She outlines the two types of clients that Scriibed serves and the growing relevance of what they offer, given business needs around the ‘S’ of ESG and social procurement targets She shares the shared value opportunity that Scriibed offers – supporting women in their workplace more broadly We discuss the need for business solutions to be designed in a human centred way How we are rewriting how and why we do business Connect with Melanie Melanie's email Scriibed website Linkedin

Today’s guest is a leader of the global Purpose movement. He’s also a best-selling Author. Visionary Founder. Inspiring Keynote Speaker. Afdhel Aziz is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to help them grow their businesses by doing more good in the world. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp. He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, TV shows and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney and New York. Afdhel is the co-author of the best-selling books 'Good is the New Cool: Market Like You A Give a Damn', and the follow-up ‘The Principles of Purpose, as well as writing 'The Power Of Purpose' column in Forbes. He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival. He lives in Los Angeles, California with his wife and son. I’m so excited to share this episode which explores some of the big questions around Purpose that listeners may have. I’ve been eager for this opportunity to get Afdhel to share his insights and experiences on Purpose globally and he doesn’t disappoint. I also seized the opportunity to exchange insights (where we discovered a lot of consistency) and to discuss some of the more critical challenges surrounding the purpose movement, particularly in Australia. The depth and breadth of Afdhel’s knowledge on this subject makes listening to every minute of this podcast worthy of your time. Some of the themes we discussed included: The secret to becoming a loved business/employer/brand Afdhel highlights some of the work that Conspiracy of Love is doing with brands around the world We discuss the growth of the Purpose movement globally and what has caused it; Afdhel shares some insights he’s uncovered through research he’s undertaken for his third book on Purpose (this one covers personal purpose) We discuss Australia’s role in the Purpose movement and explore what is inhibiting big business in Australia from grasping the opportunity that purpose presents Afdhel shares his view on the 4 C’s holding Australian business back We discuss these 4C’s and other contributors, including 'fear'; and the role of boards. Link to an article Afdhel wrote on Five Mistakes Boards Make When Thinking About Purpose, for Forbes Magazine Afdhel shares some Australian stats from a recent Porter Novelli study on the relationship between Purpose and Reputation in the minds of Australians We exchange our (pretty consistent) thoughts on the different stages of Purpose We have a great discussion on the power of purpose and the growth opportunity that so many traditionally-minded businesses are missing out on We discuss the need for Purpose to start from the inside-out and why this is so important and Afdhel highlights Conspiracy of Love’s GPS to Purpose Methodology (Gifts, Passions, Service) Afdhel shares some pearls of wisdom – advice for people within organisations who see the opportunity that purpose presents but are not sure about what action to take Connect with Afdhel Linkedin Conspiracy Of Love website Good Is The New Cool website Good Is The New Cool on Instagram

I was introduced to Emma Freivogel by a mutual friend and started following her Linkedin content. I was immediately drawn to her because of her unapologetic passion and conviction in revolutionising recruitment and her commitment to creating serious change. Emma is founder of Radical Recruit, a London-based not for profit recruitment consultancy that exists to excite, agitate and shake things up in the recruitment industry! If you love this episode, you're going to want to follow Emma on Linkedin where she is active in exciting, agitating and shaking things up big-time! Her energy and authenticity is infectious. Radical Recruit represents the UKs most diverse ‘hidden’ talent, helps employers do recruitment better and creates real and lasting social change. Here are Emma’s own words on why she started Radical Recruit... ‘I began Radical because I believe it is time to boldly and unapologetically challenge the status quo. It is time to redress the imbalance of opportunity afforded to those labelled; ‘care leaver’, ‘disabled’, ‘gang member’, ‘black’, ‘uneducated’, ‘inexperienced’, ‘homeless’, ‘criminal’, or generally, just ‘not ‘good enough’. It is time to call out businesses who talk a big game when it comes to their commitment to equality but whose policies fail to translate into practice. I am RADICAL." Emma has brought together a community of likeminded people from disparate backgrounds, to champion the business and ethical case for change to the way businesses source, recruit, and develop hidden talent. Founded in October 2019, Radical has placed hundreds of Radicals into jobs that they love. During this time, they’ve also worked with hundreds of brands: helping them reimagine their traditional candidate attraction and engagement methods, run fairer more equitable recruitment processes, recruit Radical people, and support them to flourish in their chosen careers. Here are some of the themes our interview covers: Emma shares her journey and the powerful origin story behind Radical Recruit She explains the benefits of a diverse workforce and some of the challenges in big business’ approach to diversity Emma’s view on the three key events that have changed attitudes to diversity in UK businesses She shares Radical Recruit’s role in the “Everybody In” campaign, funded by the GLA (Greater London Authority) and addressing homelessness during the pandemic Emma shares the broad value that her organisation offers across recruitment, social value, diversity, social responsibility and ESG The impact of the pandemic on ordinary people’s desire to help others who are in need of help The cost to taxpayers of homeless people and the benefits of providing them with support On setting up Radicals for success and the ultimate value to Radicals of the work they do Radical Recruit’s move into advisory and consultancy, assessing the efficacy of an organisation’s attraction, engagement, recruitment, onboarding development processes; with a focus on capacity building Anti-bias and leadership the Radical way Her ultimate vision for Radical Recruit Connect with Emma Linkedin Radical Recruit website

My guest on this episode is Cassandra Treadwell, Co-founder and CEO, So They Can www.sotheycan.org and Co-founder, CEO, Essence of Humanity www.theessenceofhumanity.com So They Can is a not for profit organisation committed to empowering children living in poverty through education. Cassandra’s career background is medico legal, gaining her masters degree in medical law and ethics from King’s College, London University. While she has enjoyed living overseas, she chose to come back to Wanaka, New Zealand, to raise her 4 children in the same nurturing community she grew up in. She also loves living in New Zealand for the running, tramping, skiing and general outdoor lifestyle it enables. Having spent a year in Argentina on a student exchange when she was 16, Cass spent time at an orphanage and was confronted for the first time with poverty in the developing world. The injustice affected her greatly, and sculpted her future career choices and charity involvement. As a new mother this empathy took her back to the communities of East Africa that she had become acquainted with while travelling, and a drive to improve the lives of some of the world’s most impoverished children whose families suffered deprivation and displacement due to political violence. Working in Africa now Cass gains so much from the people she works with, as she describes in her Tedx talk https://www.youtube.com/watch?v=f3qCejfLqk8&t=102s. The community has taught her to be grateful for what she has got rather than focus on what she has not got, the children have helped her to live in the present and enjoy the simple pleasures of life, and the communities of Kenya and Tanzania have taught her the value of Ubuntu (I am because of you) and the importance of global balance. Cass was honoured to be nominated for the 2015 New Zealander of the Year and to be one of the final 10 people that were considered for this prestigious award. In 2018 she was a finalist in the New Zealand Women of Influence Awards. This is a conversation that I will carry with me for a long time. It’s not often I find myself brought to tears (of empathy, inspiration and hope) in an interview. Cass is more than an inspiration, I think she’s a role model for what an individual can do when they allow themselves to feel empathy for our fellow human beings. Cass speaks with such humility but there are some big truth bombs in this interview. Here are some of the things we explore in our conversation Cass introduces us to the African philosophy of “Ubuntu” (a Swahili word) – I am because of you; how our personal wellbeing is deeply connected to the wellbeing of others Cass shares the outcomes of the work of So They Can, supporting 33,000 children across 47 schools plus alongside some of their other programs, including microfinance for women, impacting 45,000 people overall Cass shares one story after another story, bringing to life lessons in Ubuntu, through the classroom of Africa She highlights the abundance of emotional wealth in these communities despite the lack of material wealth and what this teaches her She shares the compelling story of how So They Can started – after seeing a movie – Hotel Rwanda She takes us on a journey to the IDP (Internal Displaced Placement) camp she first visited, housing Kenyan refugees and how she responded to their request to her to set up a school She shares her back story and what took her to Africa in the first place, looking for a project to support Cass shares the unique model behind So They Can, pairing an ex-pat with a local, taking the time to understand what is needed from both outsiders and the people on the ground to bring mutual understanding to the process Cass talks powerfully about her mission to change the definition of charity from the idea of the great white saviour to the truth that it is a reciprocal exchange and partnership of emotional and material wealth” Cass shares and invites listeners to get involved in So They Can’s latest campaign “One in a million” – asking ppl to give just $1 a month. She highlights what success of this campaign will enable – moving from 47 schools – 33,000 children to 500 schools empowering 400,000 children She shares that Neil Finn from Crowded House, who is one of So They Can’s ambassadors – has written a song to launch one in a million Connect with Cassandra and So They Can here: email: [email protected] Website: http://www.sotheycan.org/ Join the 1 in a million campaign here https://1-in-a-million.raisely.com/

Simon Griffiths is CEO and co-founder of Who Gives A Crap, the iconic Aussie B Corp that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer. Who Gives A Crap donates 50 per cent of their profits to help build toilets for those in need. As much as Simon loves toilet paper, he helped start the business for its impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $10 million. If there was ever a brand that is living proof that authentic human qualities can inspire L-O-V-E, Who Gives A Crap is that brand. If it's possible to achieve what this business has done with toilet paper - from both perspectives of impact and commercial success - can you imagine the untapped possibilities for other purpose-led businesses and brands? There is so much depth to this brand and we cover a lot of ground in this wide-ranging interview. There's great value in this episode for anyone wanting to navigate their business and brand successfully on a purposeful path, as Simon generously shares the insights that Who Gives A Crap has gained through their business. Here are some of the themes we get into in our conversation: Simon shares the devastating statistics of poor sanitation and the a-ha moment that propelled the formation of Who Gives A Crap He explains the wider benefits of investment that reach beyond the direct value of sanitation We discuss Who Gives A Crap’s distinctive and iconic brand personality and the thinking behind it Simon tells us about about the Christmas holiday edition of Who Gives A Crap He talks about the brand’s huge mission – to ensure everyone has access to clean water and a toilet within our lifetime. He explains where they are now and what they are doing to realise their mission. He introduces us to the wider product range including Good Time personal care products We talk about the people at Who Gives A Crap– The challenges of balancing caring about impact and working within the pressures of a startup The organisation’s five values and what they mean to their people The implications that being purposeful has on managing your people and their expectations The role of storytelling within the organisation Simon shares how they work with their impact partners including the ‘investment portfolio’ style of approach they take with them International expansion and the impact that has had on their marketing strategy and team management Retail strategy including their national presence in Aldi in Australia The inextricable relationship between balancing profit and purpose and the innovation it inspires; and why they chose to donate 50 per cent of their profits On inspiring other people to create social purpose-led business models like theirs His advice to existing businesses on the shift of consumer sentiment and what it means for business in the near future Contacts: Who Gives A Crap website https://au.whogivesacrap.org/ Good Time website https://au.whogivesacrap.org/pages/goodtime Simon Griffiths Linkedin https://www.linkedin.com/in/simongriffiths-founder/

My guest today is a champion for the UN Sustainable Development Goals aka The Global Goals or the world’s ‘to-do list’. If you aren’t aware of these goals, this episode will be a great introduction for you. Mick Hase is the founder of SEVENTEENx , a movement designed to engage the business community with the Sustainable Development Goals. As an impact driven entrepreneur, Mick and his brand exist to connect companies together to use business to build solutions to the world's biggest challenges. SEVENTEENx uses "TEDx like" speaking events to showcase how leaders and founders are using their business as a force for good in the world and aligning with the Global Goals. SEVENTEENx Tours Australia each year with its events and is building a huge community of values aligned brands and people. Mick is also a dad of 2 boys, husband to a great wife Renee, and keen ocean lover and surfer. Mick is also public speaker and workshop facilitator. He is an energetic and engaging speaker with a real passion for connecting people to their impact, engaging humans through purpose and how to lead people with aligned values. Here are some of the key themes from our interview Mick shares his back story and the life events that led him to start thinking about reciprocity, doing good and how to use business to create purposeful outcomes For listeners who may not be familiar with the UN Sustainable Development Goals (aka the Global Goals), Mick explains what they are and how businesses are aligning to them to focus and scale their impact. We talk about Pledge 1% and B1G1 and how both these movements offer businesses of all sizes a great starting point for creating impact Mick shares the mission behind SEVENTEENx and what audiences can expect from these events. He talks about the community that is building around SEVENTEENx and some of his plans for engaging this community into the future We talk about the relationship between profit and purpose Mick shares some of SEVENTEENx’s plans for 2023, including a pilot SEVENTEENx youth forum Connect with Mick here https://www.linkedin.com/in/mhase/ Learn more about SEVENTEENx https://www.seventeensdg.com Check out the upcoming tours here https://www.seventeensdg.com/tour22 Learn about the Global Goals here https://www.globalgoals.org

My guest today is Yas, Founder and Chief Evangelist of the award-winning circular economy enterprise, Circonomy. An entrepreneur of impact and a circular economy pioneer in Australia, Yas recently closed a $4M equity capital raise to expand nationally, with Officeworks as a key investor and shareholder. Together, through expansion of re-use, repair, resource recovery and recommerce initiatives, Yas is thrilled to work with partners and investors to bring the next phase of growth, seeing her Circonomy vision come to life. There are so many highlights in this interview that I think you’re going to love. Here’s just a taster of some of them: The role of love in business opened up a whole stream of amazing themes and ideas, including Her belief that love is the next disruptor in business. Yas talks about love as a value and explains why it should be brought into the workplace She shares a beautiful family story about love languages and how it inspired her to take love languages to the boardroom and what happened as a result (ref: Gary Chapman’s Five Love Languages) She also issues a challenge to listeners to understand your love languages and those you work with so you can build deeper professional relationships From me-too to “be-too”; on loving yourself and the parts of yourself that are “too-much” – our strengths, superpowers, imperfections, faults and flaws; and finding yourself in the process On building a movement around #Ilovemyself and the value of who you are vs what you do Yas quotes author Dave Ramsey “We buy things we don’t need with money we don’t have to impress people we don’t like” Yas shares the origin story of Circonomy How and why she started the World’s Biggest Garage Sale Recognising the circular economy opportunity (a $4.5 trillion industry) On partnering with Officeworks On finding the energy of an idea in your “hut” (heart and gut) On running the pilot event with Officeworks in March 2020 On being BRAVE (being raw authentic vulnerable everyday) Understanding that when we have pain, instead of running away from it, working through it is how we grow - “when we work through the pain that is when we have the most gain” On being true to yourself and defining your own narrative and showing up as the whole human that you are – not wasting human potential When you align values, you create value – the foundation of great organisations Contact details: Yas pages Facebook: https://www.facebook.com/yasgrigaliunas LinkedIn: https://www.linkedin.com/in/yasmingrigaliunas/ Twitter: https://twitter.com/yasgrigaliunas Insta: https://www.instagram.com/yasgrigaliunas/ Circonomy pages: Circonomy website: https://circonomy.com.au Facebook: https://www.facebook.com/circonomy LinkedIn: https://www.linkedin.com/company/circonomyaustralia Twitter: https://twitter.com/circonomyau Insta: https://www.instagram.com/circonomyaus/

My guest for today’s episode of the FLAM Podcast has had many careers; radio broadcaster, creative director, donut maker and lecturer. Nik Robinson is passionate about using his creative skills to solve problems and make a positive difference, so in 2018, he set up his company, Good Citizens with his young kids to take on the world’s plastic issue. It would take 752 days and thousands of failed attempts to finally launch Good Citizens Eyewear in April 2020. Good Citizens has one mission - to untrash the planet™ by turning trash into good. Good Citizens turns single-use plastic bottles into sunglasses frames. The frames are 100% recycled and made in Australia. Within just a few months of launching, Good Citizens was awarded two prestigious 2020 Good Design Awards and The Design Files Sustainable Idea of 2020 plus Selfridges in London gave the brand an entire window. Nik has become a leader in working with recycled materials; designing and manufacturing in-demand, on-trend consumer products made from waste materials. He has spoken at the United Nations and he lectures at numerous Australian universities to inspire the next generation to think cleverly about using recycled materials. This episode is such a human feel-good one, I can’t wait for you to listen to it. Here are just some of the themes we touch on: How love of family and love of and care for the planet has driven the emotional energy that has inspired a business fighting against plastic waste We talk about the role of failure in building a purpose-led business; and how our failures become our stories Nik shares his belief in the need for businesses to show vulnerability. This opens a conversation around Greenwashing: businesses not being transparent (and vulnerable) and over-marketing their sustainability credentials What “radical transparency” – one of Good Citizen’s first values – looks like for them The origin story of the business (so much to love about this story), which included a business plan with 4 principles that the family developed around the kitchen table The post-it note approach Nik used to working through starting a new business in a category where they had no experience and how much each phase cost How a bottle, a prototype and (another) post-it note formed the basis of Nik’s pitch to Selfridges in the UK which resulted in Good Citizens being given an amazing window display which you can see here We speak about Greenwashing and the impact it has on trust How Nik’s two young sons and his wife have inspired his tenacity to keep going in the face of multiple “failures” Repair – Nik shares the hilarious story of one Good Citizen who needed a new arm for a broken pair of sunnies (broken due to alcohol related beach ball antics) – and how Good Citizen’s approach to repair amplified the love that customer has for the brand On turning down investment opportunities and what ROI for Nik’s family looks like for them Good Citizen’s 8 billion people ambition On creating the world’s most beautiful eyewear (beauty = well made, great looking, that will last from generation to generation; and sustainable) The influence that Good Citizens are having on other businesses, inspiring solutions to the environmental crisis If you’re enjoying the podcast please leave us a rating on your listening platform. It really helps us to get the podcast found by new listeners. Contact goodcitizens.com.au goodcitizens_official Code: FRIEND20 for $20 off

Welcome to Episode 25 of the FLAM podcast. For regular listeners of this podcast, you may remember an earlier episode (Episode 14) where I read a chapter from my book “FOR LOVE & MONEY How to profit with purpose and grow a business with love” We had some great feedback on that episode so we thought we would do it again! I’ve selected a chapter that covers a subject I speak a lot about. It is also the starting point for any work we do with clients when helping them uncover the higher purpose of their business. We don’t start with WHY. Much as I love and respect the work of Simon Sinek and much as I value his approach to purpose using the golden circle… today, understanding your unique organisational identity is essential to finding your way to a meaningful why; a social purpose. This is why we start with WHO. Acknowledgement to Seth Godin whose phrase “People Like Us” I use to describe this part of the process. It is such a perfect way to frame the part of our WHO that really matters when it comes to building a purpose-led business and brand. Some of the themes we cover in this episode: Who are we but the stories we tell ourselves? “People like us” believe things like this Why it’s important to get clear on your “people like us” Defining your “people like us” – I share examples from some purpose-led businesses I hope you enjoy the reading of this chapter. If you do and you’d like to buy the FOR LOVE & MONEY book, it’s available at all the major online book stores and some retail book stores in Australia.

The Purpose Conference was first staged in Sydney, Australia in 2015. Today, Purpose is a stand-alone company and community. After a 4-year hiatus, 2022 marks the fourth Purpose event, coming at a time when the movement for social purpose-led business is growing with intensity. It’s a movement driven by employees, customers, consumers, investors; people realising that we need to accelerate the pace of change and business is the means in which to do this most directly. In this episode, our guest is Sally Hill, founder of Purpose and a long-time advocate of responsible and sustainable business. She is a a leader, thinker and doer in the world of purpose-driven business. Sally founded Wildwon, one of Australia's first B Corps and established the Purpose Conference in 2015. Sally curates the Purpose program and is the connector of Purpose’s partners, community and team. Immediately prior to rebooting Purpose in 2022, Sally worked with Climate 200, bringing business on board to support the historic 2022 ‘climate election’ result. You can get a taste of our interview here: Sally shares her journey from GetUp campaign co-ordinator, through various CSR and sustainability roles, to WWF, to launching her own experiential agency, Wildwon and launching Purpose Conference. Her journey continues taking her to a number of roles including NSW Circular and Climate 200, before returning to Purpose to where she is today. She shares some of her learnings from these various roles and how they have contributed to her thinking and approach today Sally explains that while government is driving change, the pace is slow. This influences her belief that while business is the cause of many of society’s problems, harnessing business and capitalism to solve the issues is the best opportunity we have to do it at an accelerated pace and at scale She shares some stats from recent BUPA research about Gen Z workers attitudes to businesses demonstrating strong environmental, social and governance (ESG) commitments We talk about the lack of employee engagement in workplaces in Australia and New Zealand and the impact this is having on businesses, workplaces and the economy Sally highlights some of the speakers that will be at Purpose and the innovations they are creating in service of solving big societal issues She shares her hopes and aspirations for what the Purpose Conference can achieve We talk about the link between the business world and government policy and the innovation opportunities this opens up

Only 2% of VC funding goes to women-owned businesses in Australia. Women over 50 feature in less than 4% of media globally. I’ll just let that sit with you for a moment before you dive into my interview with Jules Brook – founder of She’s The Boss and Handle Your Own PR. Those two statistics, alongside others that should make you feel distinctly confused/uncomfortable/angry (pick your choice) is what inspired Jules to launch She’s The Boss at the start of the pandemic in 2020. Since then, it has grown into a thriving community. There are online zoom lunches and Learning Table events with female founders, real life networking events, two podcasts, She’s The Boss Chats and She’s The Boss Leaders. She’s The Boss also has a YouTube channel and all the media features interviews with wildly successful women in business from Australia and around the world. Jules is also the founder of Handle Your Own PR, a DIY PR service for business owners. Using her online PR Accelerator program and PR SaaS platform, Jules’ students have been on TV, radio, magazines and newspapers nationally. Many have gone on to huge success in their business. Jules is passionate about making female founders and women doing extraordinary things in business more visible. You’ll feel that passion right through this interview. IMHO Jules is one of those women doing extraordinary things, even if she doesn’t realise it herself! To get a shot of Jules’ passion and energy that’s driving her purpose and her commitment to it, tune into this episode. I know you’ll enjoy it; not just for the love of Jules, but also for some of the rich insights that come out of our conversation. Some of the highlights: Jules’ take on the importance of love in business: Not just loving what you do but loving the people you work with – your customers and teams The origin journey of She’s The Boss: from Ticker TV guest to show host; to what happened as a result of Covid, as Melbourne went through one of the world’s harshest lockdowns; She’s The Boss became a beacon of solidarity and support for female business founders in Jules’ community Jules shares her Big Hairy Audacious Goal, to start a TV network for women in business and what this looks like; and what it will take. Her absolute clarity on who her target audience are and why (a stunning example of what clear targeting looks like) Jules shares her view about the isolation and loneliness of women who have succeeded and got to the top of the corporate ladder; and the need to provide them with the support of other women She references a Forbes article: The Power of the Pack which talks about the need for women to support women in business and how important it is: men who succeed are supported by men; women generally only succeed if they are supported by other women We talk about the need for feminisation of business to balance the dominant masculine traits Jules shares her mission – get ready for the sheer clarity of this one! I ask Jules her thoughts on the key characteristics of female purposeful leaders We have a great discussion on the money side of FOR LOVE & MONEY – Jules shares how she’s trying to monetise her venture, which opens up insights into the funding gap for female owned businesses and finally the statistics which galvanised Jules herself into action Finally, Jules shares some fabulous advice for women in business Connect with Jules Shesthebossgroup.com https://www.linkedin.com/in/julesbrooke/

Our guest on this episode of the FOR LOVE & MONEY PODCAST works at the very heart of social impact and business. Tom Dawkins (he/him) is the Co-Founder and CEO of the social impact crowdfunding platform and innovation agency Start Some Good. Start Some Good began in 2010, and aims to help emerging entrepreneurs to design, launch, and grow their prospective social impact projects. A leading advocate for social enterprise, Tom was previously the founder of youth non-profit Vibewire, the first Digital Communications Director for Ashoka in Washington DC, and co-founder of the Australian Changemakers Festival. Tom is also a founding Director of The Social Enterprise Council of NSW and the ACT, as well as currently operating as Non-Executive Director of the Centre for Social Impact since 2019. On top of this, Tom has also received awards and fellowships from the World Summit Youth Awards, The International Youth Foundation, Nexus Summit, and the Social Enterprise Awards, while also being a global speaker on social innovation and entrepreneurship, teaching workshops, and speaking at events around the globe, from The Social Enterprise World Forum to The World Summit on the Information Society. Start Some Good is a B Corp Certified Enterprise and, in addition to helping in the development of social impact projects, also runs the Good Hustle social enterprise design course, StartSomeGood.com crowdfunding platform, and impact accelerators and entrepreneur education programs for partners including Optus, ING, the United Nations Development Program and the City of Sydney. Here are just some of the highlights from our conversation with Tom as he passionately shares his journey of accelerating innovation and helping social impact projects prosper: Tom shares his origins as a serial starter-upper and social activist to social entrepreneur Tom’s experiences overcoming challenges and learning from observing while on his journey to fund innovation projects and making a social changemaker world Tom’s discussion on calculating social impact and the need for greater financial commitment in overcoming societal challenges through business Tom discusses the “Will it work?” lens versus the “Could it work?” lens that is impacting the deal flow of prospective social projects How Kickstarter and its role in helping creative entrepreneurs inspired the vision behind Start Some Good and its approach to angel financing Start Some Good’s evolution from a crowdfunding platform to an interconnected ecosystem using core principles of entrepreneurship to help entrepreneurs turn an idea into a business plan Capacity-building programs delivered through partnerships, such as the Good Hustle Social Enterprise Design Course, that focus on specific beneficiary communities Tom discussing Lend For Good, a crowdlending platform for growth-ready social enterprises directly designed in addressing “the missing middle” Tom’s advice on the core building blocks necessary before initiating your crowdfunding campaign Tom on what it takes to become “investable” and “launch ready” as a social impact entrepreneur How Tom’s personal mission to build a better democracy and create change together has inspired and shaped his crowdfunding journey Tom shares some examples of the social enterprises the SSG ecosystem has supported and helped to start on their road to scaleable impact Connect with Tom Linkedin linkedin.com/in/tomdawkins Website https://www.startsomegood.com/

Dr Kyle Turner is our guest on this episode of the FOR LOVE & MONEY PODCAST. Kyle, a Wiradjuri man (he/him) from central New South Wales, is the CEO and Founder of Pearlii, a for-profit social enterprise using artificial intelligence to bring free dental check-ups and free oral health education to the world. Dr Turner holds a PhD in Epidemiology from the University of Oxford and he has published widely on the burden of chronic diseases, with a heavy focus on prevention, together with a passion for improving health outcomes for First Nation Peoples. Pearlii is an investor-backed, social enterprise which started in 2019. It’s such an interesting business model, designed to both prevent and treat oral health; an area of need that has such wide-ranging health impacts. I particularly love the way they’re leveraging technology to drive accessibility. In our interview, Kyle shares his journey with Pearlii and his vision for the future. Some of the highlights of our conversation include: Kyle’s journey from epidemiologist to social enterprise techpreneur How growing up with bad teeth made him painfully aware of the impact that can have on someone’s confidence We talk about the problem of poor oral hygiene and the impact that it has on general physical health, as well as mental health How he found investors who were attracted to Pearlii’s mission and learned to perfect his “pitch” in the process Kyle shares the 2 parts to the business model: prevention and treatment and how Pearlii targets both of these (Pearlii’s is a really interesting model tackling a problem that has wide-ranging impacts) The business that inspires him the most His vision for the future and how it includes non-Dental practitioners helping with oral health Kyle shares some savvy advice for other social entrepreneurs starting their journey Connect with Kyle Linkedin https://www.linkedin.com/in/kyle-turner1111/ Website https://www.pearlii.com

Mike Smith is an entrepreneur, adventurer and not-for-profit founder. Over the past fifteen years he’s founded three startups in the surfing, wine and sustainability arenas and built two schools in Myanmar. He’s travelled to some of the most remote corners of the planet, including North Korea, Tajikistan and Nagorno-Karabakh to name just a few. Mike Smith's most recent venture - Zero Co - aims to solve the global plastic problem through large scale ocean clean-ups and a closed-loop solution for personal-care and home-cleaning products. Mike is infectiously passionate about having a positive impact on the planet and inspiring others to dare greatly. You can’t fail to feel this passion as he shares Zero Co’s story. Enjoy! Here are some of the interview highlights: Zero Co’s origins started with a trip Mike and his girlfriend (now wife) took travelling to some of the most far-flung places in the world Mike shares “the mission-driven brief” of the business they set themselves, highlighting that he was agnostic about the industry they went into. He talks about what he calls “mission-driven 2.0 businesses”, where the mission and the product are the same thing, not an afterthought He explains how Zero Co works – basically disrupting the household and personal care products category – and inviting the consumer to change their behaviour to become part of the solution While talking about the complexities of this business, Mike acknowledges that he frequently thinks about how crazy this idea is, but they are driven by their big mission: to scale the business model profitably and become such a pain in the ass for the big guys, that they have to copy them! Mike shares the experience of their latest equity crowdfunding campaign which has set the Australian record We talk about their brand and its lighthearted tone that came from the core values Zero Co was established on Their values are truly inspiring and you’ll really want to hear the stories that Mike shares that inspire those values (gave me goosebumps)! Connect with Mike Linkedin https://www.linkedin.com/in/mike-smith-62aa383a/ Zero Co website https://www.zeroco.com.au

On the 9th of February 2009, our guest on this episode lost most of what he owned in the Black Saturday bushfires in Victoria, Australia. Grateful to be alive and overwhelmed by the support he received, David Laity decided to begin a wine business that gave back. And so began Goodwill Wine, Australia's only certified social enterprise wine company. Since its inception, Goodwill Wine has donated close to half a million dollars to Australian charities by empowering its customers to choose which charity they would like to receive half of the profits from their case of wine. In 2019 Goodwill Wine took on its first round of angel investment, allowing it to undergo a rebrand, extend its range of wine offerings and embark upon a substantial growth phase. Since then, the business has seen a 500 per cent increase in the amount it has been able to donate to charity. In an intensely competitive market, David has managed to cut through all the noise simply by embedding purpose into the very heart of his business's DNA. If you haven’t heard of Goodwill Wine yet, you’ll want to listen to this episode. There is everything to love about them. Their wines are fabulous. And they donate 50 per cent of their profits to charity. But at its essence, the story of Goodwill Wine is a story of David’s recovery from the trauma of the bushfires and his resulting PTSD. Here are just some of the highlights of this beautiful and personal interview with David: He shares his journey from filmmaker to wine merchant and how an idea about advertising on pool balls turned into Goodwill Wine The origin story of Goodwill Wine demonstrates the impact human kindness can have on people and what it can inspire them to create David shares his motivation in building Goodwill Wine was to reward the supporters of great causes, with quality wine they could enjoy If you assume these wines aren’t high quality because they’re not a “known label”, you’ll want to listen to how Goodwill Wine sources the wines He talks about the extraordinary amount of love that customers have for the business: the love of the wine itself, the love of the charity they support and the love of an ethical business Handwritten notes from David to his customers are a feature of Goodwill Wine’s customer experience and David shares how he has clocked over 50,000 personalised notes! He also shares the incredible ‘why’ behind the handwritten notes. They were never a marketing strategy, but a way for him to connect with people as he recovered from PTSD Learn about some of the tangible impacts Goodwill Wine customers have been able to create through over 300 charity partners Sharing his deep appreciation for the people around him, David talks about what he’s most proud of and his pride in leaving a legacy for his daughter Connect with David and Goodwill Wine Linkedin https://www.linkedin.com/in/david-laity-b652aa41/ Website https://goodwillwine.com.au

Today’s guest is Paul Dunn, a 4-time TEDx speaker, master storyteller and one of the most well-read people I know! He is a Senior Fellow in one of the World’s Leading Think Tanks and consults to and mentors leading-edge businesses around the world. He was honoured as a Social Innovation Fellow in his new home of Singapore; something he shares with film-star and philanthropist Jet Li and Walmart Chairman, Rob Walton. He was one of the first 10 people in Hewlett Packard in Australia. He then created one of Australia’s first computer companies and then The Results Corporation where he helped develop and grow 23,000 small and medium scale business enterprises. His programs are used by an estimated 226,000 companies around the world and he continues to push the boundaries. He featured in Forbes Magazine alongside Sir Richard Branson in a global piece on ‘disrupters’ in business. He is the co-founder of B1G1: Business for Good, the history-making Global Giving Initiative that’s already enabled businesses to create over 281 Million giving impacts globally. Paul shares an incredible story about something that happened involving him after the 2004 Indian Ocean tsunami. It precipitated his meeting with Masami Sato that led to them co-founding B1G1, but it profoundly shifted his thinking on what he believed was the secret to success in business. He then tells the story of Masami Sato, who he was mentoring, sharing the idea that directly led to B1G1 starting, which has now led to a global movement that has created over 281 million impacts (as at May 2022). We talk about the idea of “possibilities” and Paul shares an insight from the book, Teeming, by Dr Woolley-Barker. One of the major learning points is that we need to understand that nature does not solve problems. Nature always looks for potential. An idea that perhaps humans can learn from. He shares his thinking on the two types of companies that exist: standard companies and standout companies, through the lens of legacy Another book he references is Cult Status by Tim Duggan and the idea that of seven things leaders can work on to gain cult status, number 1 is to define the impact you want to have. And define it in terms of the number of lives that you will touch. Paul shares a rousing quote from Steve Jobs about how powerful the storyteller is. It’s a quote that makes you really think about the potency of storytelling for generations to come. For those who don’t know B1G1, Paul explains how it works and the profound impact it creates for everyone involved. Get in touch with Paul... https://www.linkedin.com/in/paulb1g1/ https://b1g1.com

Anna Sheppard, Founder and CEO of Bambuddha Group strongly believes the power of Kindness is world changing. With a deep commitment for creating equality based on her lived experience, Anna began Bambuddha Group to empower corporate leaders and their teams how to ‘work kinder’. The team at Bambuddha developed an evidence-informed kindness curriculum which minimises risk and improves outcomes across all organisational areas. Bambuddha Group is a multi-award winning social enterprise that provides leadership coaching and corporate kindness programs. Anna has added value to thousands of companies and inspirational leaders by showing them how to ‘work kinder’ and is also the founder of several other major initiatives, including The Corporate Kindness Awards, Working Kind Collective (the world’s first kind business centre), the Impact Studios and The Corporate Kindness Project, which is an Australian-based research study focusing on the business benefits of working kind. The first white paper was released in 2019 and is now an upbeat, honest and feel-good podcast show called ‘Project Good Boss.’ Anna Sheppard and Bambuddha Group have won multiple awards for work in this space, including being recognised as one of the ‘Top 10 Leadership Development Training and Coaching Companies 2021 in APAC’, ‘Top 50 leading light for APAC’, ‘Top 50 most impactful LinkedIn Influencers’, a 2021 NSW Business Awards finalist and currently, a finalist for 2022 Telstra Best of Business Awards. Anna believes in a future where every leader and organisation is committed to creating a sustainable world of equality and opportunity for everyone. In this interview Anna shares how she is using Bambuddha to contribute to that future by building a movement of like minded people and leaders who prioritise kindness. She shares with us her incredibly colourful background and how it inspired her passion for diversity and inclusion and her commitment to building a movement of kind leaders. The sense of belonging Anna talks about early in the interview weaves its way through the rest of the interview as a constant theme. The interview also includes a great discussion on the need for kind leadership today, more than ever. (Excuse the couple of barks towards the end of the interview – introducing Monty our beautiful mini-Groodle. Oh the joys of working from home!) Here are some of the highlights of this interview: Anna talks about her early years, including finding her “gang of others” and how it was able to give her a sense of belonging. She highlights how her travels around the world opened her eyes to the massive disparity of opportunity that some people get in life vs others – which she found difficult to understand and which spurred her to create Bambuddha. Anna shares with listeners how Bambuddha is empowering leaders with knowledge through a 12-month academy with masterclasses and support. She also shares some of the other ways that Bambuddha Group is delivering on their mission, including:The Bambuddha pay-it-forward model which funds a Gamechanger Program – a scholarship program for diverse and under-represented business owners and leaders. The world’s first kind business centre in Stanmore; a space where people can come together to collaborate The 5 key pillars of a wholesome Kindness Curriculum that they have built The Corporate Kindness Index that is in development to track how leaders are improving in each of those areas The Corporate Kindness Annual Conference and Awards –showcasing leaders who are leading the way in kindness I ask Anna to share a leader who inspires her and why; and she highlights three very different people: Nelson Mandela, his prison guard Christo Brand and Pamela Bishop, the COO of Blooms The Chemist (and the recipient of the Corporate Kindness Awards – the Gamechanger Award, the highest honour of the annual awards). Why ‘kindness’ is so important and what it means to be a kind leader. We talk about the importance of empathy and how a leader might be able to operate with kindness even if there is a lack of capacity for empathy. Why the answer to more meaningful work doesn’t necessarily mean going to work for a non-profit organisation. The importance of support from others and building a community of like-minded people to support you on your leadership journey. She zeroes in on the results of kind leadership: brand trust, happy workforces, staff retention, community engagement, investment, well leaders and reconciliation. Connect with Anna https://www.linkedin.com/in/annasheppard2021/ https://www.bambuddhagroup.com https://www.facebook.com/bambuddhagroup

My guest on this podcast says that the best advice she has ever been given was “when you are dancing on thin ice, you may as well tap dance” and that’s how she lives her life. Nicky Sparshott is the CEO of Unilever Australia & New Zealand and former Global CEO of luxury retailer, T2 Tea. She has over 25 years of experience in developing & building brands, growing businesses and transforming infrastructure and culture. She has worked across a broad range of organisations including Unilever, The Coca-Cola Company, P&G and George Patterson Y&R. Recognised for her depth and breadth of expertise across FMCG, Retail, Luxury and Ecommerce, Nicky also brings broader based category experience spanning food, beverages, health care and personal care. Nicky holds a Masters in International Business, which has been supported by significant global management experience across Australia, New Zealand, UK, Europe, USA and the highly diverse markets of Asia. She recently completed an Executive MBA in Change, through INSEAD, graduating with Distinction and is also an HBDI certified practitioner. Nicky is a Non-Executive Director on the boards of World Wildlife Fund Australia, Global Sisters and the Australian Food & Grocery Council and sits on the Australasian Advisory Board of the Ehrenberg-Bass Institute and UTS Vice Chancellors Industry Advisory Board. She is a National Member of the Champions of Change Coalition; a Founding Member of the B-Team Australasia and Climate Leaders Coalition and is a member of Chief Executive Women. She is a passionate advocate for businesses driving sustainable agendas that positively impact both people and the planet and in doing so be a true force for good. Avid followers of purpose-led businesses will recognise Unilever as one of the global leaders of the corporate purpose movement, so much so that they’ve copped criticism from some investors for too much focus on “soft” issues like sustainability and social responsibility. So I was really excited to hear Nicky’s perspective on all things purpose and profit and what leadership looks like through the perspective of purpose in business. Nicky’s own leadership shines through powerfully in this interview. Not perhaps in the way you might expect of a traditional leader of a big corporation; rather a leader for our times. Australia, and indeed the world, would do well to have more leaders with Nicky’s outlook and beliefs. If you are looking for inspiration on courageous, strong and vulnerable leadership, you need to tune into this episode. Here are some of the highlights of our interview: Nicky shares some of her views from the thesis she recently wrote as part of her Masters of Change, on Love and Fear; emotions that can unleash superpowers, which are so relevant to business during changing times. Despite not growing up with the ambition to be a CEO of a company like Unilever, Nicky highlights the two key characteristics that she believes has brought her to where she is today: an entrepreneurial spirit which she had from a young age and the activist within, coming from her sense of injustice and a desire to do something about it. Nicky shares with us her views on leadership, including what she believes her number one job is and how leadership needs to shift from the traditional hierarchical structure to creation of a steer co of equals, agnostic of function, age and hierarchy. The Great Resignation is reframed positively by Nicky as The Great Realisation and what this means to leaders who want to recruit and retain great talent. Nicky shares her views on the opportunity behind purposeful business. She challenges listeners to stop looking at the opportunity cost of “doing purpose”. Instead look at the opportunity cost of NOT doing it. Nicky highlights Unilever’s background and purpose; what it means for the business; and how Unilever’s purpose shows up in practical ways. She shares an overview of Unilever’s current Compass Strategy and highlights the integrated nature of the strategy, being good for business, as well as good for society and the planet. Unleashing people’s superpowers is a recurring theme through this podcast and I suspect something Nicky feels passionately about. She talks about this in the context of goal setting. Nicky’s beliefs on what the new corporate currency is: Care, Compassion and Courage. She speaks about Diversity, Equity and Inclusion. Not just as another box to be ticked, but in human terms and with a real understanding about what people really desire: an environment where they can belong and show up in their most authentic way. We discuss the balance between profit and purpose and what Unilever’s approach to this is. Nicky highlights her views on the role of play, purpose and potential to raise performance and to create sticky teams. And we covered all of this (and more) in under 1 hour! If you enjoy this episode, please rate it in your favourite podcast listening app.

James started The Good Beer Co – Australia’s first social enterprise of its kind – to brew beer for good causes and inspire change by demonstrating what purpose-led businesses can achieve. In his 20+ year career, he’s been a change-maker, pioneering corporate social responsibility at a major banking group, helping build partnerships to lift one million UK homes out of energy poverty, helping grow a social enterprise that floated on the London Stock Exchange, negotiating ground-breaking, multi-million dollar partnerships to cut carbon emissions, creating a national Healthy Air Campaign as the CEO of a national environmental charity, and forming an alliance between a new green energy company and leading environmental organisations to generate over $3 million in funding. He’s also been named on Linkedin’s inaugural list of Top Green Voices in Australia and New Zealand, a curation of 15 must-follow thought leaders sharing their perspectives and passion for sustainability, climate change and protecting the environment. In this episode, James shares his background leading to where his focus now lies, through the lens of partnerships. I think you’ll get so much value from listening to how James approaches product development and campaigns. I truly believe that any organisation leading with a higher purpose is compelled to think innovatively and to seek out strategic partnerships. It’s consistent with the ambitious nature of purposeful organisations to find collaborators that help them to build awareness and scale their impact. This interview is a masterclass in purposeful partnerships. Here are some of the highlights: Listen out for James’ response to my question – what is the role of love in inspiring purpose-led business? It’s a powerful response. James shares his career progression and some of his achievements, from where he started in politics and media, through government, to corporate, to his activity today through The Good Beer Co He shares the start-up story Great Barrier Beer in partnership with Australian Marine Conservation Society; along with partnering with Dan Murphys and BWS to trial the first ever biodegradable 6-pack packaging We talk about the power of purpose to inspire richer, more meaningful conversations that build relationships that lead to purposeful partnerships James tells us about The Good Beer Co’s upcoming campaign in the UK for Thank Brew, a limited edition Pale Ale created by breweries across the UK in partnership with Big Drop Brewing Co, celebrating Thank You Day, for the Queen’s Jubilee Weekend, with all profits going to support good causes He also whets our appetite by sharing a little about a new local initiative in Australia in partnership with Sobah. due to launch later this year. A purpose-led business, Sobah exists to raise positive awareness and promote First Nations' culture, arts, language, and history. Connect with James Linkedin: https://www.linkedin.com/in/jamesgrugeon/ Twitter: JamesGrugeon Website: https://www.thegoodbeerco.co.uk

We decided to do something a little different for this podcast episode. Instead of interviewing a guest, I read a chapter from my book FOR LOVE & MONEY. How to profit with purpose and grow a business with love. The chapter I selected is: The Purpose of Business Part II What is the purpose of business? Surely by now, we can get beyond the idea that the purpose of business is to make money. The evidence is clear that trickle-down economics has not delivered what it promised. This chapter shares a picture of what business can be, when we unlock its full potential. When business serves a meaningful higher purpose, that is when it will capture the hearts and minds of people. That is when it will realise its true and full potential. I share a story, a personal experience with a client, that demonstrates the potential that people can bring to a business when they’re emotionally invested in the outcomes that they’re trying to achieve. The other themes highlighted in this short episode include: Human endeavour and identity – the role our identity, our narrative plays in the choices we make and how we show up Emotions drive superpower – how when we care enough about something, that’s when we can realise our own full potential Changing the system – I share my thoughts on what we can change What are the needs we are solving as businesses? How vital are they? I hope you enjoy this episode. If you do, you can get the book here. For every book sold we protect one square metre of rainforest through our partnership with B1G1 Business for Good and our impact partner, Rainforest Rescue. If you’re enjoying this podcast, please take a moment to rate it on your favourite listening app. CORRECTION: The MS Act came into effect on 1st Jan 2019 rather than 2020.

My guest on this episode is Carsten Primdal, a Sustainability, ESG and Modern Slavery Expert and co-founder of Scertify, an organisation merging tech and sustainability to drive impact, enabled by blockchain, AI and Machine Learning. Carsten’s sustainability experience has been forged around the world, in Australia, Europe, China and Asia. He is the Author of two published books, “A Roadmap to Modern Slavery Compliance and a Sustainable Supply Chain” and “Red Flag – Your Guide to Risk Management when Buying in China”, in which he shares his experience in sustainability risk mitigation. Our interview covers his career and what led him to co-founding Scertify with two US-based business partners and launching the Competent Boards ESG Training Program. Through this interview some of the topics we discuss are: What ESG actually means The relationship between ESG and Purpose What the ESG Competent Boards Designation Program is Who would get value from this program Why the program is so important; particularly now What participants can get out of the program I think this is such good timing for a discussion about the role of Boards in ESG and Purpose. From my observation, many Boards appear to be on the back foot when it comes to these subjects. The simple fact is, Boards should be driving the Purpose and ESG agenda, rather than pondering how much of a priority it is given in the business’ strategy. The Competent Boards Program is such a valuable offering to business leaders today. Carsten has kindly offered a discount to listeners of this podcast. If you would like to take advantage of this discount, use the code FLAM when submitting your application online. You can learn more about the program here https://scertify.co/cbeducation/esg-designation-program/ CONNECT WITH CARSTEN Linkedin https://www.linkedin.com/in/carsten-primdal/ Scertify website https://scertify.co

I’m delighted to welcome two guests for this episode of the For Love & Money Podcast: Jade Collins and Alanna Bastin-Byrne from Femeconomy. Femeconomy educates consumers, budget owners and business owners on how purchasing decisions can create gender equality. Femeconomy certified businesses have at least 30% of women on the Board of Directors or are 50% female owned. So far over 850 brands have met Femeconomy’s criteria. More on that in the episode. For now, let me introduce my guests: Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for creating networks and engaging others to increase gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy. Alanna Bastin-Byrne has over 20 years’ experience in Marketing, Communications and Community Development leadership in the UK and Australia. The diversity of Alanna’s leadership experience has been instrumental in building Femeconomy’s engaged community to advance gender equality. In 2018 Alanna was announced as one of 80 Women2Watch in Business Disruption in US, Canada, Australia and Europe. In 2020 Alanna was a Telstra Business Woman of the Year finalist and Griffith University’s Entrepreneur in Residence. We chat about the female economy. What it means for businesses and for society more widely. Despite the progress that we’ve made over the years, some of the stats that Jade and Alanna share are mind-blowing and really tell a very powerful story of unrealised opportunity. Here are some of the areas of discussion we get into: Why Femeconomy was started – the purpose inspiring the business Why we need more balance in leadership representation: the value of lived experience; and why female representation is not a zero sum game The economic value exercised by women’s spending power The reality of female representation of CEOs in ASX companies and on ASX boards The stats that tell a surprising story about Australia’s position when it comes to gender equality within businesses. NOTE: One of the stats provided was out of date - at about the 22.45 minute mark of the interview, the stat references under 5 per cent of female CEOs are represented at ASX 200 organisations. Update to this with a couple of stats: Zero new female CEOs appointed to ASX 200 companies in 2021 https://www.afr.com/work-and-careers/management/asx-200-companies-failed-to-appoint-a-single-female-ceo-last-year-20210907-p58piz Just six per cent of ASX300 companies employ female CEOs https://www.businessnewsaustralia.com/articles/-wake-up-call---just-six-per-cent-of-asx300-companies-employ-female-ceos.html How Femeconomy are building a movement to educate, advocate for and support women-owned businesses The progress that has been made and the role of culture in society in empowering or limiting the rate of progress Why female-led businesses are more profitable than their male-led counterparts If your business is female-owned, led, has at least 30% of women on the Board of Directors or are 50% female owned, then you’ll want to check out Femeconomy. Equally, whether you’re male or female, if you want to support businesses that are Femeconomy accredited (as a customer or an employee), then head over to their website and find the businesses that are leading the way. Connect with Femeconomy Alanna Bastin-Byrne Jade Collins Femeconomy website https://femeconomy.com

Pamela Bishop is my guest on Episode 11. Pam is Chief Marketing Officer of Blooms The Chemist. I’ve had the absolute pleasure of working with Pamela and the exceptional team who engaged in our Path To Purpose Program to discover, define and embed meaningful purpose into Blooms The Chemist. While Blooms The Chemist is in the early stages of their purpose journey, I wanted to invite Pamela on the show to share the experience they have had in navigating their path to purpose so far. How it started, some of the surprises it has created and how it has changed the way she and the wider Blooms team think of their role as a business. There are so many reasons leaders give for putting off starting the process of discovery and purpose strategy. My sincere wish is that this episode gives you the motivation to get started, in whatever way best works for your organisation. To not delay one day longer.. If you’re a leader or influencer in a large or medium sized organisation trying to figure out how to get started and engage your wider team, his interview I believe is a masterclass in purpose leadership. Here is some of what we get into in this interview where Pam generously lifts the lid on the process and Blooms The Chemist purpose-driven plans: Pamela’s story of what drove her to lead the purpose development and strategy work for Blooms The Chemist Blooms The Chemist’s Purpose and a bit of an insight into their purpose journey Pamela’s belief of what purpose means to an organisation who are already showing a strong commitment to CSR and Community; and how it emerged as the missing piece for their brand Some of the ways this purpose will impact the organisation’s approach to their own employees, around health and wellbeing Blooms The Chemist leadership team’s support and role in inviting even more ambition from the working group The clarity that a clear purpose statement provides a business in where and how they invest their time and what initiatives they support Pam shares some of the initiatives that have been driven by the company’s purpose that are in the pipeline The challenges of bringing all stakeholders together behind the new purpose and the implications to the wider business Pamela shares how they are navigating some of those key challenges, including how the inclusion of one simple word in their purpose statement was part of taking an inclusive approach to bringing all stakeholders on the journey A reflection on the past 12-18 months for Blooms The Chemist’s work and plans in CSR, supply chain and modern slavery, purpose, alignment to the UN Sustainable Development Goals Connect with Pam https://www.linkedin.com/in/pamelasiobhainbishop/ https://www.bloomsthechemist.com.au

My guest on this episode of the FOR LOVE AND MONEY PODCAST is JAMES BARTLE, the founding CEO of Outland Denim, a fashion company on the vanguard of the socially conscious manufacturing movement. James is passionate about denim and the craft of jean manufacturing, but also the unique ability of the garment industry to drive change. Outland Denim employs young women seamstresses who’ve been impacted by human rights abuses and gives them a hope and a future through sustainable employment and career progression in their Cambodia-based production facilities. This interview is packed with insights and inspiration. But honestly, the central theme to this interview is the power of love to create change. I dare you to listen to it and not be inspired to act. I really hope you enjoy listening to this episode. Here are just some of the topics we covered. James’ journey from freestyle motocross rider to CEO of Outland Denim The power of love in business and how purpose gives you a superpower How, by approaching the human sex trafficking industry as an economic problem, Outland Denim is empowering a cycle of freedom The four pillar approach Outland Denim are taking to create social change in the lives of their employees The power of consumerism and the opportunity for business The investment challenges that social impact-led businesses are facing in Australia and the role of risk in holding back progress The connection between tackling slavery and climate change The Meghan Markle effect on Outland Denim and how celebrities are using their influence to drive change Contact James https://www.instagram.com/bartle.james/ https://www.linkedin.com/in/james-bartle-17b6b6103/ https://www.outlanddenim.com.au

Our guest for Episode 9 is Carolyn Tate, a Purpose and Storytelling Expert. She’s author of multiple books, an inspirational speaker and a highly respected leader of the purpose movement in Australia. In 2010, Carolyn came to the crashing realisation that her career was at a dead-end. After 20 years in banking and 10 years in her own marketing consultancy, her work was no longer meaningful. So, she closed the business and took a writing sabbatical in Aix-en-Provence, France with her son Billy. It was the beginning of her search for a new livelihood and it led her to discovering her twin passions for writing and teaching. Ten years on, she’s published five books, including 'The Purpose Project', and taught more than 10,000 people on the power of purpose and story. Her own purpose is to help you bring your purpose to life, so together we can build a better world. When she’s not working, she's a dedicated community-builder and committed Birrarung (Yarra) river-swimmer. 'The Purpose Project' is a trusted guide to thousands of leaders and her focus is on working with school and corporate leadership teams. I really enjoyed exploring “the practice of purpose” in this interview. We didn’t even have time to get into the topic of women in leadership, so we will be doing a second interview on that topic down the track. In the meantime, here are some of the themes we did explore: Carolyn’s own path to purpose. Her journey from her epiphany in her corporate marketing career, to where she plays today Carolyn’s work in the educational sector, working with principals on their purpose as a leader The three levels of purpose and the opportunities for organisations and individuals when they can align the three Carolyn talks about the opportunity to BYO your personal purpose to work. She shares a wonderful example and references a blog she wrote on it which you can read here https://carolyntate.co/when-two-worlds-collide/ Storytelling and its connection to purpose. Stories incite action and create movements for change. We talk about the TED Talk “How to start a movement” – a brilliant 3 minute talk you don’t want to miss https://www.ted.com/talks/derek_sivers_how_to_start_a_movement/up-next How purpose connects to community. Carolyn shares her wonderful story about discovering river swimming in the age of Covid and finding her community. Find out more about Carolyn Tate at carolyntate.co and sign up to her weekly Purpose in Action stories. You can also find her books here https://carolyntate.co/books/

My guest on this episode of FOR LOVE & MONEY is a man who describes himself as ”a four-time loser before I realised I was in the wrong game”. He is Dave Dahl. Creator of Dave’s Killer Bread, the USA’s number 1 organic bread. If you haven’t heard of Dave’s Killer Bread, I can’t wait to share the story behind it. If you have, then you know you’ll want to listen to this episode. Dave’s story IS the story of Dave’s Killer Bread. It is a story of a family bakery that became the business behind the USA’s number 1 organic bread. It is a story of transformation and inspiration. Dave’s Killer Bread has a purpose behind every loaf; a purpose about second chances. It may not be as well-known a brand in Australia as other purpose-led brands like Patagonia or Zambrero. Yet every time I share a bit of this story, people connect with it and want to learn more. Its power I believe is that it is a very HUMAN story. Quite the antithesis of what we have come to expect of business. Our interview covers Dave’s backstory and how it connects with the business that was sold in 2015 to Flower Foods for US$@275 million. Here are some of the things that Dave shares in this interview: Dave’s early life leading to four stints in prison How a prison workshop initiative helped Dave to connect to his purpose and feel like he belonged for the first time How Dave used a second chance to build the USA’s number 1 organic bread The power of story in bringing a purpose to life How Dave’s Killer Bread became a supporter of the Second Chance Initiative Dave’s work with his charity Constructing Hope You can learn more about Dave Dahl here at his official website https://davedahl360.com If you would like to learn more about or donate to Constructing Hope, you can do so here https://www.constructinghope.org

Like many people who value purposeful organisations, I love Patagonia. They are an unconventional business that is difficult to categorise in traditional business terms. Their purpose is a hugely ambitious one - they’re in business to save our home planet. In this episode I speak to Dane O’Shanassy, Country Director for Patagonia. Dane shares stories about this extraordinary company from its origins to where it is today. Along the way he shares the philosophies that has guided the business over the last few decades. What I loved about our chat was Dane’s view that Patagonia’s approach isn’t complex. It’s really simple. In fact it boils down to doing the right thing. As Dane says in the interview, he is fortunate to work for people who simply want the people who work for Patagonia to figure out how they can use business as a tool for environmental protection. I hope you enjoy this episode and the insights that come from it. There are some great learnings here. We did have some connection issues during this recording, which we’ve done our best to edit out. I hope it doesn’t affect your listening experience too much. Here are some of the stories and themes we cover in our interview: Patagonia’s origins and the climbing experience that inspired Patagonia’s founder, Yvon Chouinard to start the business back in the 1950s Patagonia’s journey towards 100% organic cotton including the employee experience in this changeover How Yvon practices his own version of an MBA - Management By Absence - giving people opportunity Putting people first is the most important thing we can do as business leaders and colleagues Dane shares Patagonia’s purpose and values and explains how they go deep into the culture and beliefs of the organisation How transparency and being accountable for mistakes as well as successes has built trust in its brand The story behind Patagonia’s traceable down certification (it’s a great lesson on how the way leaders respond to a crisis can be a way to build brand equity) What attracts potential employees to Patagonia. And the diversity of employees it attracts How Patagonia’s focus on quality supports their purpose by making things that last Patagonia’s commitment to pledging a 1% “Earth Tax” and how it has built partnerships and collaborations in service of its mission to save our home planet Some examples of Patagonia’s activism, including how a film made by Patagonia led to the biggest environmental petition to the Tasmanian State Parliament; and how a campaign for protection of The Great Australian Bight against oil drilling led to a Norwegian oil company to rescind their drilling permit How marketing for Patagonia is an opportunity to tell stories about things they care about About Dane O’Shanassy Since August 2013, Dane has been leading Patagonia in Australia, New Zealand and South-East Asia, supporting growth in sales and brand awareness, alongside steering our regional environmental impact. He finds joy and satisfaction through building strong teams and creating business strategy that can be disruptive and transformational. A Master’s in Business Administration at Melbourne’s Deakin University underscores more than 20 years working with some iconic Australian brands including Rip Curl, Bellroy and Colorado. Now in his role at Patagonia, Dane has the opportunity to demonstrate that business success and positive environmental impact don’t have to be at odds, in fact, they can be harmonious and profitable. Dane finds his passion in the surf, the mountains, and through spending time with his family at home on Victoria’s Surf Coast. About Patagonia We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B Corporation, the company is recognised internationally for its commitment to product quality and environmental activism – and its contributions of more than US$145 million in grants and in-kind donations to date.

Our guest on Episode 6 of the For Love & Money podcast is Shared Value Project CEO, Sarah Downie. Sarah is an accomplished executive and strategist, with a particular talent for transforming, leading and activating purpose-led organisations. As CEO for the Shared Value Project Australia and New Zealand (SVP), she builds on 20 years’ experience in the for-profit and not-for-profit sectors to champion a better future for business and society collectively, through shared value. Driven by the belief that corporate assets, resources and innovation can unlock unrivalled social progress – whilst increasing business prosperity and sustainability – Sarah is committed to advancing a new kind of capitalism; fit for the times. A member of the Shared Value Global Steering Committee, she directs the SVP team to deliver the evidence, tools, education and inspiration required make this urgent shift. Established in 2014, SVP has grown into a thriving and influential network of members including AIA Australia, IAG, NAB, PwC Australia, Nestlé Oceania and Optus. This episode is a must listen especially for people working in the corporate sector. Here are just some of the topics we get into: Sarah’s journey from brand marketing to the non-profit sector to Shared Value and her awakening about the power of business to create scaleable change Shared Value’s story – how it started and the meaning behind the name Co-founders Michael E. Porter and Mark R Kramer’s vision of Shared Value. We touch on their 2011 HBR article and it’s absolute relevance today 10 years on Sarah shares some examples of Shared Value companies to demonstrate how Shared Value creates value for society and drives business success and profitability She also shares an example of an initiative coming from a Shared Value approach - HSBC Hong Kong’s “No Fixed Address” product We talk about how the pandemic has changed things fundamentally; how Shared Value organisations are approaching business differently with a whole new mindset on “value” The opportunity and the need for businesses to become collaborators in change “The Purpose Playbook” – Sarah shares Share Valued Project’s new initiative which gets into the ‘how’ of an organisation’s purpose across their strategy and full value chain The power of one individual acting and how it can make extraordinary change Connect with Sarah: https://www.linkedin.com/in/downiesarah/ Connect with Shared Value Project: https://sharedvalue.org.au

My guest on this episode of For Love & Money is Paul Tierney, General Manager of Business Development at TPG Telecom (previously Vodafone Australia). Paul has spent 15 years in the telecommunications industry in a range of roles from Finance to Strategy to Sales and Marketing. In his current role he is responsible for the Lebara and Felix consumer brands. Paul also recently led a piece of work which led to TPG Telecom committing to power their operations with 100% renewable electricity by 2025. The felix brand is the newest brand in the TPG Telecom family having launched in November 2020 and has a strong focus on sustainability and on driving positive impact. One of the things I want to achieve with this podcast is to share a diverse range of stories from businesses and brands at different stages of their purpose journey; as well as from different perspectives - small, medium and corporate. This episode is a good one for getting an insight into how a new business unit and/or brand can start their purpose journey within a corporate organisation. Clearly there are challenges, but also potential opportunities. A great message comes out of this episode for me - it's all about just getting started and recognising that perfection is the enemy of progress. Here are some of the areas my interview with Paul covered: The secret that our mobile phones are hiding How TPG Telecom’s new brand felix started their journey that led them to becoming a brand driven by a higher purpose How the personal beliefs of the start-up team influenced the decision to become a purpose-led brand Navigating the challenges and opportunities of being part of a big corporate business How felix is contributing to the momentum within the movement to broaden commitments from the telco industry Balancing the need to be financially-stable and driving impact How Felix uses partnerships to ensure that the supply chain of tree planting is authentic and effective felix’s 2-year social impact goal and Paul’s 5-year ambition for the business

My guest on this episode is Simon Sheikh, founder of Australia’s first fossil fuel free super fund, Future Super. Before starting Future Super, Simon led GetUp for six years. Getup is a member based independent movement to build a progressive Australia and bring participation back into our democracy. In 2014, Simon co-founded Future Super with his business partner Adam Verwey. The company has a rapidly growing member base and is successfully disrupting the Australian superannuation industry, by proving there is demand for high-impact, sustainable investments. This interview delivers some great insights for those interested in how to navigate their path to purpose. Future Super’s clarity of purpose is second-to-none. They consider themselves more a movement for change than a business. The discussion was wide-ranging but reveals Future Super’s depth of purpose. Here are some of the topics we covered. Simon’s view on the role of love and empathy in business Why Simon and his business partner Adam Verwey started Future Super Future Super’s theory of change. (It’s simple, but super powerful) The financial argument for ethical superannuation investments The shared narrative of the type of people who are Future Super members Where the large players of the superannuation industry are investing (I suspect you’re going to be shocked at one of these) The move to transparency and what this will mean to the superannuation industry Future Super’s investment performance and why ethical investments have lower volatility than non-ethical investments How the “employee value proposition” has changed and how purpose and identity are central to competition for people The #notbusinessasusual campaign Future Super’s unique “for-purpose” ownership model The similarities and differences between building a not-for-profit organisation and a purpose-led for-profit business Contact Simon https://www.linkedin.com/in/simonsheikh/ Future Super Website https://www.futuresuper.com.au

My guest on Episode 3 of the For Love & Money Podcast is Nina Mapson Bone. Nina is the Managing Director of Beaumont People, a specialised recruitment business that truly believes in “placing people first”. She is also President of the RCSA, the Recruitment Consulting and Staffing Association of Australia and New Zealand and she is Chair of the Development Committee for the NORTH Foundation, a charity which supports innovation in health research and patient care. Nina helps business leaders with their people problems and delights in bringing talented people together to drive value, build vision and realise opportunities. With extensive leadership experience, she has built and restructured high-performing teams with a focus on talent attraction and retention. As a non-executive director and managing director, Nina understands the challenges and complexities of driving growth and ensuring a customer-first approach in large, diverse businesses that have multiple service lines. If you have a business problem, complex tactical challenges with your employees or organisational structure, you can be guaranteed that Nina has helped others navigate through similar issues. Nina has an MA (Hons), is a Fellow for the RCSA (Recruitment Consulting and Staffing Association) and is a Graduate of the Australian Institute of Company Directors. Nina and I had a great discussion on Beaumont People’s purpose and how it has guided their actions before and during the pandemic and positioned them strongly for success. Some of the things we covered in this conversation include: Nina’s personal purpose and how it inspires her in her work Beaumont People’s purpose and how it inspired their investment in an Australian-first research initiative and the world’s first meaningful work profiling tool How the GFC inspired an initiative to support Beaumont People’s people; that has gone onto become a big part of Beaumont People’s strategic success and enhanced their reputation and culture The architecture of Beaumont People’s brand purpose positioning and how their ‘how’ contributes to their ‘why’ and shapes their decision lens What the Australian research on meaningful work reveals about organisations in Australia and the expectations of Australian employees How everyone’s path to meaningful work is unique and how understanding what it means to individuals and organisations can be game changing The trap of assumptions around meaningful work The psychological and sociological aspects of meaningful work How Beaumont People’s purpose around meaningful work guided their actions during the initial stages of the pandemic and accelerated some of their longer term plans and positioned them for success How purpose has reinvigorated the Beaumont People team The balance between purpose and profit at Beaumont People So many insights in this episode about “meaningful work” that I hope will challenge some assumptions and get people thinking more deeply about their work and the kind of meaningful work that can be offered through organisations. Contact Nina https://www.linkedin.com/in/ninamapsonbone/ Beaumont People Website https://www.beaumontpeople.com.au Explore the Meaningful Work Research and Profiling Tool https://go.meaningfulwork.com.au/home?r_done=1

For our very first podcast interview I am thrilled to have had the opportunity to interview Geoff “Manch” Manchester, co-founder of Intrepid Group and Director of the company’s not-for-profit The Intrepid Foundation. Globally recognised as a pioneer in responsible travel, Intrepid Group are the world’s largest provider of adventure travel experiences. Geoff and his best mate Darrell Wade founded Intrepid Travel in 1989 with a vision of creating small group adventures that travelled the local way, benefiting both travellers and the places that they visit. More than a quarter of a century later, Intrepid Travel has grown to become Intrepid Group, a portfolio of specialist tour operators and 23 destination management companies taking over 400,000 travellers to more than 120 countries on all seven continents, and employing more than 2000 staff in 29 offices around the world. As a former leader of Intrepid trips in Asia, Manch has firsthand experience of the issues effecting developing nations. His experience in marketing for Intrepid Travel has given him insight into the value placed on such issues by both clients and travel agents. Manch has ensured Intrepid delivers on its sustainable and responsible ethos as the company has grown rapidly over the past 27 years, from championing practical, on the ground decisions involving low impact travel, to setting and implementing company-wide responsible travel strategies. In 2000, Intrepid Travel established the tourism industry’s first dedicated responsible business department, then in 2002 launched The Intrepid Foundation to enable travellers to give back to the communities they visit. Since its creation the not-for-profit has raised over $10 million for more than 70 conservation and community projects around the globe, supporting initiatives in environmental conservation, wildlife protection, human rights, health care, child welfare and gender equality. Manch is especially proud of the connection that The Intrepid Foundation creates between their own local leaders and the projects that they support; they learn about the projects and community issues, and in turn are able to educate their travellers and inspire them to make a donation. Manch is an Ambassador for Conscious Capitalism Australia and is a regular speaker on sustainable business issues in Australia and around the world. This interview offers some great insights to people in business who are curious about what a truly purposeful organisation looks like and the relationship between purpose and profit. Please forgive my enthusiastic use of the words “I love...” throughout this interview. Appropriate, given the podcast theme, but I realise I may need to measure my genuine love for the actions of these businesses who are leading the way, so I don’t end up inspiring the eye-roll effect!! Bear with me as I develop my podcast interviewing skills please. We cover a lot of ground in this interview and there are some great topics we get into. Some of these are highlighted below. Core Purpose vs Higher Purpose of Intrepid Travel The origins of Intrepid Travel and their “Responsible Travel” approach Intrepid’s approach to animal welfare in tourism and how they’ve become “the elephant experts” How women’s-only tours in Iran, Morocco and Turkey help to change the way people see the world The impact of the pandemic on Intrepid Travel’s business and Geoff’s view of the impact of the pandemic on the travel industry long-term Intrepid’s leadership, advocacy and support for climate action within the travel industry Regenerative tourism, the evolution of sustainable tourism How Intrepid’s purpose and approach to business attracts likeminded people to their team who are invested in the organisation’s success The direct correlation between Intrepid’s purposeful activities and their growth and profit Here are the links I promised in the interview: A link to Intrepid’s Annual Report – enjoy! https://www.intrepidtravel.com/au/intrepid-annual-report-2020 World Travel & Tourism Council and Harvard T.H. Chan School of Public Health Sustainable Leadership Case Study on Intrepid Travel https://wttc.org/Portals/0/Documents/Reports/2021/WTTC%20Case%20Study%20-%20Intrepid.pdf?ver=2021-05-05-102941-497 I really hope you enjoy this interview as much as I enjoyed having a yarn with Geoff. For more information on Intrepid Group visit www.intrepidgroup.travel; for more information on The Intrepid Foundation visit www.theintrepidfoundation.org. For more on Geoff, you can find him on Linkedin https://www.linkedin.com/in/geoff-manchester-b953702/

THE FOR LOVE & MONEY PODCAST Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose.