Ep 36 Prisca Ongonga-Daehn on small steps towards big change
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Show Notes
Saving the world, one wash at a time. Sounds pretty good, right?
That’s the question posed and answered by the personal care brand, Baresop, which is responsible for producing modern-day zero-waste personal care products. Manufacturing everything from hand wash soaps to body wash products, Baresop is pushing to create change through every wash.
Baresop’s founder, Prisca Ongonga-Daehn is my guest on today’s episode of the podcast and I can’t wait for you to hear Prisca’s story and the absolute gems of insights she shares about starting this social purpose-led brand, Baresop.
Prisca is a Kenyan-bon Australian, a global citizen, an entrepreneur and a changemaker.
Prisca was told “it’s not possible” many times in the early development of Baresop, but she refused to give up. She had a vision for a product range that would reduce waste, be good for the planet, and be “waterless”.
I love people who prove the naysayers wrong. Don’t you?
Some of the themes we cover in this interview include:
- Prisca shares her story of what inspired her to start Baresop and her daughter’s influence in the creation of her business
- Solving a customer problem – how this drove the ideation process of the business to help customers take small steps to creating change
- We talk about Baresop’s 2035 goals – how they are both audacious and achievable and are built on credible data (Prisca LOVES data. Fellow data lovers will enjoy how data is a recurring theme in this interview)
- She shares and explains Baresop’s 3 key pillars: Innovation, Impact and Change
- The multiple benefits of Baresop that have been developed based on customer insight and feedback
- Prisca talks about their product scents, what they have in common with gin and the benefits to the skin, as well as the wonderful storytelling properties of scents
- We talk about storytelling and it’s power in inspiring people to create positive change
- Ontop of water conservation as one of the key benefits Baresop offers, Prisca shares the partnership they are developing with Charity Water to provide clean water to communities.
- How Baresop started; her bootstrapping story and the funding support she got to start the business, including the investment she got from Start Mate
- We talk about our children and what they deserve from us and Prisca shares her belief that we all have the power to create change
Connect with Prisca
On Linkedin