Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Russ Jeffery talks with Jason Barnard about the fallout from core web vitals. Russell Jeffery is digital presence expert and he is Duda’s Director of Strategic Integrations. He leads product and technology integrations with large industry partners, such as Thryv and Yell. He is also responsible for adding best-in-breed products and services to Duda’s ecosystem that serves agencies, SaaS platforms, and hosting companies. On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects to the ranking algorithm and web development. On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects on the ranking algorithm and web development. Russ has a super delightful way of explaining the whys and hows of user experience, search engine algorithms, and how to build websites for both. He also shares his thoughts on how CWV will evolve and impact SEO in the near future…. And ends with tips on taking a strategic business approach to implementing CWV (and other UX and SEO considerations). Brilliant! What you’ll learn from Russ Jeffery 00:00 Russ Jeffery and Jason Barnard01:15 Happy Yellow Koala Family now reunited01:48 Russ Jeffery’s Brand SERP (too much Jason)02:26 What actually happened when Google added CWV to the ranking algorithm03:52 How does LCP (largest contentful paint) fit into CWV?06:21 Cumulative Layout Shift: The pain of unexpected shifting of web elements08:15 Why did Google choose CLS as a core web vital?09:57 First Contentful Paint - a non-CWV user-centric metric12:15 Why does Google “piggyback” on sites with great user-experience?14:48 How did Duda’s customers respond to the CWV news?16:38 UX design bells and whistles = a big no18:37 CWV Trade offs: What the boss wants versus what’s actually essential19:58 Mobile friendliness and https:// - Did they really affect the rankings?21:45 “The circumstances where two results put in an equal bid is next to never” - Gary Illyes23:31 CWV feature (non-existent) versus AMP 26:20 Always judge page speed outside of a developer’s office29:55 The restrictions and flexibility on website builder themes 35:10 How do SEOs manage to get the developers thinking about CWV?36:45 How to get the boss and the developer to talk to each other about the trade offs This episode was recorded live on video August 10th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Peter Mead talks with Jason Barnard about the lessons from SEO industry thought leaders. Peter Mead, is a highly experienced award-winning SEO Consultant with a focus on WordPress, Technical SEO, and Content Marketing. He has been involved in the SEO community for many years and has become known to some as The Godfather. He is a speaker and presenter for several groups, conferences, and events and was awarded a Special Recognition Award by SEMrush in 2019 at the annual Search Marketing Awards held at the Sydney Opera House. There are many amazing thought leaders in the SEO community who have helped to drive the industry forwards. Peter provides his slightly atypical list of 11 thought leaders in SEO. He focuses on the people who have been a big influence for him over the last 25 years directly and indirectly and includes some people who are not from the SEO community. He talks us through his 11 thought leaders and shares the lessons he gained from each of them. Starting with Tim Berners-Lee’s World Wide Web which is, of course, the foundation of everything that follows in this list, then Eric Ward’s link-building commandments, Rand Fishkin’s Domain Authority, Bill Slawski’s patent insights, and many more! What you'll learn from Peter Mead 00:00 Peter Mead and Jason Barnard03:40 A personalised consultation for Peter Mead’s Brand SERP 06:09 Thought leaders who helped Peter Mead’s career move forwards09:12 Tim Berners-Lee12:00 Sidenote: The decentralization of the web and Wikipedia15:03 Eric Ward (The Link Moses)18:31 Eric Enge, Stephan Spencer, Jessie Stricchiola (The Art of SEO)22:40 Bill Slawski 26:01 Aleyda Solis31:00 Rand Fishkin35:47 Olga Andrienko40:02 Dan Petrovic44:77 Jason Barnard This episode was recorded live on video August 3rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google’s users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search — May 1, 2007 Caffeine — June 1, 2010 Panda/Farmer — February 23, 2011 The +1 Button — March 30, 2011 Penguin — April 24, 2012 Exact-Match Domain (EMD) Update — September 27, 2012 "Phantom" — May 9, 2013 "Fred" (Unconfirmed) — March 8, 2017 Hummingbird — August 20, 2013 Page Experience Update — June 25, 2021 What you’ll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz’s Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google’s goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What’s the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you’ve been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, producing large amounts of content is easier than ever with the help of AI (Artificial Intelligence). However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy. Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfalls, and caveats and danger lies ahead for those who of who misuse the technology! In this delightful episode, Jeff Coyle shares his amazing insights and the risks digital marketers face with AI-generated content. He also shares MarketMuse’s fantastic learning ability to copy a writing style and produce original content! This episode also covers how we should choose and use the AI tools, what will happen to the content produced by this technology when search engines update and what to look forward to in the era of this game-changing technology. What you’ll learn from Jeff Coyle 00:00 Jeff Coyle and Jason Barnard01:12 MarketMuse’s Brand SERP06:06 The Risks and Rewards of AI-generated Content08:05 Well-built language models are more than just spinning content10:12 Can you just use the content the machine produces? 15:32 Making AI-generated content sound more human18:45 Can AI copy the writing style of a particular person?22:09 Overstretching the use of AI 24:47 How would I use AI-generated content to help me?26:07 How easy is it to write an article from a transcript?28:24 Throughput authors versus the All Stars 32:03 Will this mass production of content on the web trigger another Panda?36:25 Authoritativeness recalculation of content: What will happen to the writing networks in the future of AI-generated content?39:06 Using AI-generated content to create original and helpful content This episode was recorded live on video July 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Teodora Petkova talks with Jason Barnard about weaving the web of people, content & data. Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. She is very much in love with the Semantic Web and today she joins Jason Barnard to share the transformation of our networked physical lives to the world of cyberia. This is an episode full of fascinating resources! She starts with how the web was semantic from the beginning (referring to the book by the world wide web creator himself, Tim Berners), she also shares amazing insights into the concepts of giant global graph, cyberia and building readership (and provides references well worth reading - see below). She has an amazing way of explaining the incredible interconnectivity of the web and the people who use it… and the correct way for marketers to communicate with their audience, how different actors can collaborate for a well-packaged digital strategy, and MUCH more. Some links from the show :) Here I have listed some of the media experiences (re: building readership vs. "creating content") - https://searchnewscentral.com/blog/2019/06/28/being-content-writer-in-age-of-semantic-technologies/ 2. This is Tim Berners-Lee's book: https://www.w3.org/People/Berners-Lee/Weaving/ 3. The concept of a Giant Global Graph (re; what the Web has to do with content and people :)) is here: https://en.wikipedia.org/wiki/Giant_Global_Graph What you’ll learn from Teodora Petkova 00:00 Teodora Petkova and Jason Barnard01:09 Teodora Petkova's knowledge panel05:48 Weaving the Web of People, Content & Data06:31 The web semantic from the beginning07:41 The web of people: Adapting from counterculture to cyberculture10:14 The web is not a giant marketing medium12:29 Stop pasting billboards on the web and start building long term relationships14:54 The irony in marketing: Communicating in a way we don’t want to be communicated with17:34 What does Teodora mean when she says we live in our own bubbles? 21:20 How can we communicate correctly? 27:55 What is the giant global graph built of?29:50 The connectivity of the web is overwhelming. Where to start?34:34 Building readership: Creating content to create experiences38:17 How can someone use semantic data?40:57 How can we create a machine and user rich experience using structured data? Helpful Resources About Weaving the Web of People, Content & Data PhD Thesis: Digital Marketing Communications – Aspects of ContentFrom Odes to Nodes [Book Excerpt] This episode was recorded live on video July 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Nik Ranger talks with Jason Barnard about semantically driven site architecture. Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She’s also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award. Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel. In this brilliant podcast, Nik explains the broad considerations in the consumer's buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture. She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture - Nik provides a caveat and a BIG, BIG warning ! If you find it difficult to follow this audio-only, here are the slides >>. What you’ll learn from Nik Ranger 00:00 Nik Ranger and Jason Barnard02:22 Nik Ranger’s Brand SERP and Event Knowledge Panel 03:00 Webfacts in SE Ranking’s Knowledge Panel05:13 Semantically driven site architecture06:59 Who is Nik Ranger?09:32 Google shifts from answers to search intent journeys14:38 Search intent journeys are unique to each user. Should we try to adapt our pages to each of these intents?19:16 Semantic relationships in Google’s Knowledge Graph24:33 Breaking down a site’s ontologies and identifying search intent25:51 Manually qualifying and clustering of search terms versus Wordlift’s AI-driven solution35:53 What is site structure and how does it help SEO?41:47 How to build a great site structure (a flow chart)47:06 How to assess your internal and external link architecture49:00 Assessing keywords performance in Google Analytics and Search Console51:40 A warning from Nik Ranger before restructuring your site’s architecture54:58 Common problems with site migrations This episode was recorded live on video July 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Chris Green talks with Jason Barnard about furthering your career in SEO. Chris Green is the Head of Marketing Innovation at Footprint Digital. He has 10 years of experience as a digital marketer and an internet nerd even before that. An experienced SEO consultant, strategist, and an author - you can find his blogs in State of Digital. He’s also a speaker for various industry conferences such as BrightonSEO, State of Digital Conference, and Optimisey. Growth is inevitable in our careers. The more we learn, the more we know, the more we bring value to the company. Chris Green started his SEO career like most juniors in SEO agencies: going the simple tasks over and over. Then he moved onto the more complex stuff… getting things wrong is all part of developing the skills and experience a Senior SEO needs. In this insightful episode, Chris Green and Jason Barnard discuss the career progression of an SEO working in an agency versus independent contractors, the in-depth knowledge an SEO is expected to have as they grow, and the mentoring abilities they need to teach a well-rounded team. Watch out, Jason also made up a terrible intro song just for Chris! What you’ll learn from Chris Green 00:00 Chris Green and Jason Barnard01:29 Chris Green’s Brand SERP (ambiguous name)05:00 The skills of a senior SEO/ What it takes to be a senior SEO06:37 Progression in SEO agencies versus independent contractors08:14 Moving up from a junior position to a senior position12:32 The experiential growth when working for an SEO agency 15:44 What you can give when you already have the ‘senior experience’18:41 Is Technical SEO less important now than it used to be? 21:28 Are we simply fixing people’s businesses?25:19 When you get things wrong, you develop the ability to look left and right30:12 How Chris Green started his SEO career33:24 The combination of good business and good marketing. This episode was recorded live on video June 29th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Liraz Postan talks with Jason Barnard about connecting UX with SEO. Liraz Postan is an International SEO Expert and has been in the industry for more than 12 years. She’s a leading SEO and content strategy consultant for international corporations. When you’re thinking of hitting an organic presence and outranking the competition, she’s the best person to approach ;) She’s also a speaker at international conferences such as Semrush and BrightonSEO. A simple and smart navigation design determines the success of both the visitor and search engine website experience. In this episode, Liraz highlights the importance UX for both SEO and the wider requirements of a solid digital strategy. She shares her insights on the main factors that impact user interaction on mobile and desktop and discusses Core Web Vitals, Mobile Friendliness, SSL and Pagespeed as measurements of UX. You’ll also get tips in striking the right balance between the needs of SEO and UX and some ways to effectively analyze on-site user experience! Beyond that, she encourages us to focus on quality user-centric content that makes visitors want to stay and engage. If you are a website owner, an SEO, or simply curious to learn more about digital marketing, this episode is for you. Ooooh, you can send this to your UX design team too ;) What you’ll learn from Liraz Postan 00:00 Liraz Postan and Jason Barnard01:21 Liraz Postan’s Brand SERP and knowledge graph ID result02:03 Kalicube Friends in the Knowledge Graph02:54 Can we build a knowledge panel from a KGID?04:10 Connecting UX with SEO08:19 Minimising functionalities on mobile - UX designing10:27 Over-optimising website before they’re ready13:53 Not paying attention to UX is a big SEO mistake16:23 Finding the balance between content and presentation18:28 Pop ups - good or bad?22:14 Using focus groups to analyse a website’s UX24:15 How useful are heatmaps for getting insights into UX for a website? 25:26 Liraz Postan’s considerations in UX planning28:40 Query satisfaction and bad UX signals31:48 Google updates using UX as a ranking signal Helpful Resources About Connecting UX with SEO The Ultimate On-Page SEO ChecklistThe Hidden Gems of Low Search Volume This episode was recorded live on video June 22nd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Hannah Thorpe talks with Jason Barnard about strategy, tactics, and "getting stuff done”. Hannah Thorpe is the Managing Director at Verkeer Digital, and has over eight years of search experience having devised and managed a range of successful online campaigns for large brands. She is a technical SEO tactics specialist and has experience speaking at conferences and events, as well as blogging for multiple other sites in the industry. One of the most delightful episodes in this quarter! Hannah and Jason talked about the fun behind intelligent laziness as well as combining and recycling strategies suited for a specific market. Hannah shares invaluable insights about client-SEO agency relationship: what works, what could the both parties be doing, why the strategies fail, the ideal presentation of the strategy framework to clients and so much more! What you’ll learn from Hannah Thorpe 00:00 Hannah Thorpe and Jason Barnard02:42 Hannah Thorpe in the Knowledge Graph 05:16 How does intelligent laziness work?07:14 Tailoring a templated strategy 08:55 How to create a blue pond from the purple ocean10:53 You need a unique combination of strategies for each client12:48 Example of strategic pillars from Hannah Thorpe14:19 Ranking a keyword with high search volume15:57 Presenting the pillars, strategies and tactics to your clients 18:44 What is a spider trap in Google?21:48 Anyone who sets an exact date in SEO results is a liar23:25 How do you save time for your clients and yourself? 25:34 The hardest part in executing a strategy29:46 The mutual benefit working together: Sharing the pains and wins33:43 How to respond to Google updates and client’s rant about it35:06 Industries most impacted in 10th of June update37:29 Is “Serve your users” an empty phrase? This episode was recorded live on video June 15th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Dawn Anderson talks with Jason Barnard about detecting co-occurrence confusion Dawn Anderson is the Director at Bertey Agency and an SEO Strategy Consultant by heart. She’s a digital marketing lecturer and international conference speaker sharing technical SEO and digital marketing strategies. Though strategies are moving away from keywords, we still need words to be found in search. In this episode, Dawn Anderson and Jason Barnard dive deep into Google’s natural language understanding and look at the confusions inherent in web content and the solutions Google is finding to the massive problem of ‘understanding a confused web’. What you’ll learn from Dawn Anderson 00:00 Dawn Anderson and Jason Barnard00:48 Kalicube Tuesdays knowledge panel is growing01:19 Dawn Anderson’s Brand SERP02:38 Detecting Co-Occurrence Confusion04:11 Does overly complex schema markup help or hinder the machine?06:19 Get the fundamentals right first before being ambitious08:27 The good in one target per intent content09:39 On your homepage - keep the message simple12:27 What is co-occurrence confusion?13:40 Similarities between BERT and MUM18:37 Hashing and hamming search queries21:03 Google uses expensive processes sparingly (don’t imagine MUM is everywhere)22:44 Cannibalisation in topical crossover25:14 Writing with clarity and creating clear context clouds31:09 How hard is it to get away from Google legacy signals? This episode was recorded live on video June 8th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Andy Crestodina talks with Jason Barnard about managing personal reputation in search Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He’s been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”. Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP! Andy and Jason cover: - The ways to outrank your social profiles on your SERP. - The perfect schema for the perfect bio page. - What you can do to drown negative results attached to your name. - Triggering video boxes ... and more! If you’re a thought leader, a PR, CEO, someone accountable for your brand’s image or just a personal SEO nerd, this is the Kalicube Tuesdays episode for you! What you’ll learn from Andy Crestodina 00:00 Andy Crestodina and Jason Barnard01:37 Kalicube Tuesdays knowledge panel01:57 Jason and Andy’s Personal Brand SERP03:07 How to manage your personal reputation 05:30 It takes ten minutes a month to polish a Personal Brand SERP08:49 First, optimise your LinkedIn bio and bio on your own website12:05 Can you just copy-paste what’s on your LinkedIn into your bio page?12:54 How to ensure your bio page outranks LinkedIn13:33 The personal SEO philosophy14:55 Schema tags for your bio pages17:17 Pushing down negative results with social profiles20:46 How does social media affect SEO?24:28 Tricks for triggering a knowledge panel for a person27:36 Knowledge panel enhancement opportunities31:49 How to trigger video boxes on your Personal Brand SERP This episode was recorded live on video June 1st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Sarah Sennett talks with Jason Barnard about digital strategies for unpredictable audiences Sarah Sennett is a specialist in digital strategy and currently the Head of Agency Marketing at Swanky, a leading Shopify Plus Partner agency. This is a spectacularly interesting episode: Sarah and Jason talked about the changes in audience behavior the pandemic brought, looking at the temporary nature of some and the permanent nature of others. Oh, and the hurdles and opportunities they present to digital marketers. Sarah also gives her insights about the future that faces us as marketers in a cookieless world with increasingly restrictive walled gardens imposed by Big Tech. She suggests that life is about to get very tough for data-driven marketers, but also offers ideas for opportunities through switching focus to brand. Listen in and you’ll get both a super-smart analysis of the difficulties we face, but also boatloads of tips, tricks, ideas and opportunities for chat you can do, and where to focus your branding efforts... and so much more! What you’ll learn from Sarah Sennett 00:00 Sarah Sennett and Jason Barnard00:55 Sarah Sennett’s Brand SERP and knowledge panel02:03 Will Kalicube Tuesdays still carry on even after the pandemic?06:05 Changes in purchasing behavior during the pandemic 11:14 Industries that will contract when the pandemic ends12:55 People are willing to pay more and are less sensitive to price14:30 The horrors of unpredictable behavior to digital strategists, is it time to give up?17:36 Sarah Sennett’s insights of the “cookieless future”19:00 Are Big Tech protecting user’s privacy or pushing walled gardens?21:07 What does this mean for push and pull technology?24:14 The need to focus on brand loyalty and branded queries27:30 What will continue to work and what won’t for content marketers?29:47 Making use of the data you have in a cookieless world34:55 Short term and long term strategies for unpredictable audiences This episode was recorded live on video May 25th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You’ll get valuable insights from his delightful stories and you’ll also be amazed at how he approaches brand value from both the customer and marketer’s point of view. Listen in, enjoy and learn! What you’ll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran’s Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few. She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up. What you’ll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy’s Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a degree to build a skill set?06:09 Julia's path from college to doing what she loves08:28 How the educational system funnels people into jobs they don't enjoy13:06 The pathway to success defined by the four L's19:51 AI as a writing tool23:37 About the last L: Level Up27:08 What does it take to level up?30:30 The value of experience over a degree Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 11th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mordy Oberstein talks with Jason Barnard about Wix and SEO Mordy Oberstein is an SEO expert, speaker, podcast host, and an avid contributor to some of the most prestigious publications such as Search Engine Journal and Search Engine Land. He's currently the official liaison to the SEO Community for Wix, and he joined Jason Barnard to demystify and clear the air about the misconceptions surrounding the platform. Although known for its beginner-friendly approach to SEO, Wix is equipped with a wide range of tools designed for more advanced tasks such as adding Schema Markup to your website or correcting technical problems like 404's and redirects. Mordy explains some of Wix's features, its development potential, and reveals some very interesting plans for the platform. What you’ll learn from Mordy Oberstein 00:00 Mordy Oberstein and Jason Barnard01:06 Mordy Oberstein’s Brand SERP01:35 Mordy Oberstein has been 'Kalicubed'04:50 Wix and SEO - What's the Story?05:15 Noel Gallagher and Oasis - What's the link?06:54 Wix character limit for meta titles and descriptions11:17 Who is Wix's target audience?13:50 Adding Schema Markup to a Wix website15:44 Where Wix needs improvement17:04 Velo Full Stack Dev - advanced development features19:26 How does Wix simplify fixing technical issues?20:42 Wix's educational hub25:02 Creating content for the web27:30 Does Wix lock their customers in?29:06 Wix's approval rating in the SEO community Helpful Resources About Wix and SEO What Can You Do to Optimize Your Wix Site for eCommerce?Wix Structured Data: Beginners to Advanced Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 4th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Olesia Korobka talks with Jason Barnard image SEO tricks and tweaks Olesia Koroba is an SEO, entrepreneur, and founder of Fajela, a site dedicated to the SEO community and knowledge sharing. This is a particularly insightful practical episode where Olesia reveals some effective image SEO strategies in the context of entity-based search - invaluable for photobloggers, and anyone interested in ranking their pages with their images. Google will recognize any new photo belonging to an entity, provided you add context and metadata to it. That's great news because, not only you can prevent your images from being stolen, but it also brings wider ranking, visibility, branding and link-building opportunities. You will learn the easiest way to implement a wide range of advanced strategies and tricks, and take your image SEO game to the next level. What you’ll learn from Olesia Korobka 00:00 Olesia Korobka with Jason Barnard00:50 Olesia's Brand SERP02:37 Google's understanding of entities in images06:42 How to rank on Google with images13:11 Common errors in image SEO15:35 The importance of your images on your webpage ranking17:56 Does Google penalize ranking because of an unoptimized image?19:08 How to correctly place an image on a page20:34 Using stock photos with proper metadata to rank22:57 Uploading an image the correct way24:35 Google SafeSearch Detection29:50 A few other tricks and tweaks32:10 Associated entities in the image vertical Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Chris Bruno talks with Jason Barnard about the common mistakes and the ways to stand out on social media. Chris Bruno is the CEO & founder of Social INK, and the host of All About Digital Marketing Podcast. His mission for the last 13 years has been to implement creative strategies for businesses through social media, content, and digital marketing. He joined Jason Barnard to answer one of the most pressing questions in today's Digital Marketing world: How to stand out on Social Media? Everybody forgets that before we started to refer to it as Social Media, we used to refer to Social Networks. The principle of a network is starting conversations with other people, then building those conversations into a core community, and that is often overlooked on Social Media strategies. Chris shares invaluable insights on how to achieve that: From avoiding the most common mistakes on your Social Media strategy, to which platforms work for which types of people, to creating engagement on your LinkedIn's company page, and much more! What you’ll learn from Chris Bruno 00:00 Chris Bruno with Jason Barnard01:17 Chris Bruno's Brand SERP02:52 How to win on Social Media - Tongue in cheek04:35 What are the common mistakes people make on Social Media?09:33 How to stand out on Social Media11:21 How you can create engagement on your LinkedIn company page12:52 The importance of getting your team involved in your mission17:50 Using technology for repurposing content23:11 How to deal with the platform's tendency to operate as Walled Gardens?31:09 Which platforms suit which type of audience? Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you’ll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jarno van Driel talks with Jason Barnard about structured data Jarno Van Driel is a technical & semantic SEO expert with more than 20 years of experience in the field, whose main focus is to provide website optimization services and guide organizations into this new era of the semantic web. Contrary to what most marketers believe, structured data is much more than a simple final touch to get a nice Brand SERP – there are serious advantages in making structured data the foundation for your organization. You will learn amazing tips and insights, as well as what the future looks like in terms of the implementation of Schema Markup in e-commerce sites. What you’ll learn from Jarno van Driel 00:00 Jarno Van Driel with Jason Barnard00:40 Jarno Van Driel's Brand SERP02:35 Structured Data is MUCH more than just a “final sprinkle” to get a nice looking SERP07:02 Structured Data as the foundation for your organization08:36 Managing Data Layers in Google Tag Manager11:15 How to deal with the current Schema Markup limitations?13:58 Could Structured Data solve the language barrier issue on a search engine?15:54 Wikipedia, Wikidata and Dbpedia for entity disambiguation in different languages17:15 Is there always a need to disambiguate?17:53 What has changed in SEO copywriting since 201020:26 Does Google prefer that a page is about just one single entity (passage based indexing) ?22:33 A discussion about Google's ability to identify content's relevancy27:54 Using Schema Markup to avoid duplicate content on an e-commerce site at the category level32:22 New implementations of Schema Markup in e-commerce sites38:09 Google's Merchant Center feeds and the role of Schema Markup41:06 Is Google “forcing our hand” with structured data? Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon. She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience. Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) What you’ll learn from Casie Gillette 00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn’? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel? You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ What you’ll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski’s Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mark Traphagen talks with Jason Barnard about SEO platforms Mark Traphagen is a social media and marketing expert with decades of experience in the field. He is currently VP of Product Marketing and Training for seoClarity – a leading enterprise SaaS SEO platform that provides AI-driven search insights to its clients. Data is a common commodity nowadays, and there are many tools out there that can provide you with boatloads of raw data. The problem comes when it's time to select the most useful data, make it actionable and minimise the lag between data analysis to action. Mark breaks down how seoClarity tackles those challenges and reveals the right system to adopt in order to automate a successful process from analysis to execution. Mark ends with a surprising singing reply to the podcast theme tune. Delightful! What you’ll learn from Mark Traphagen 00:00 Mark Traphagen with Jason Barnard01:05 Mark Traphagen’s Brand SERP04:02 A rundown of Google’s SERP features (1200+)07:06 Why did your featured snippet disappear from the SERP?09:15 The difference between Insight Platforms vs SEO Data Platforms14:13 A common problem with SaaS Platforms – providing big reports with few actionable insights21:02 How analysis automation can free up more time for what really matters: Content creation22:52 A SaaS platform success is measured by its client's results rather than the amount of platform usage24:46 Clients should be the judge of their own success26:34 Using customer feedback as a valuable resource for any business32:05 A simple system to turn data into practical tasks Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mark Schaefer talks with Jason Barnard about cumulative advantage Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage. Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world? Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency! You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that. What you’ll learn from Mark Schaefer 00:00 Mark Schaefer with Jason Barnard00:45 Mark Schaefer’s Brand SERP05:27 Cumulative Advantage by Controlling your Brand image and connecting with your audience07:20 Where is Mark found by his audience?10:06 Mark's beginnings in e-business and internet marketing12:13 The Initial Advantage16:45 Marks secret to creating the Vast Awareness of his project 20:25 Timeframe and qualitative measures to determine if your idea is going to work25:01 The value of Brand advocacy and super-sharers Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 10th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Bibi Lauri Raven talks with Jason Barnard about link building Bibi Lauri Raven (aka Bibi the Link Builder) is a very experienced Link Builder based out of Amsterdam. Very well known in the SEO industry – having guest-posted at major authoritative websites such as the Search Engine Journal - she has mastered the art of manual outreach down to a science. She explains the importance of focus, narrowing down and understanding your prospect list, in order to create an instant and personal connection through humor and familiarity. You'll find out Bibi's inspiration for her pitching philosophy, what a typical email looks like, and the secret to making Link Building fun! What you’ll learn from Bibi Lauri Raven 00:00 Bibi Lauri Raven with Jason Barnard00:49 The Brand SERP for Bibi the Link Builder 02:41 The goal of the Brand SERP03:38 The importance of Links in your overall marketing strategy07:15 Making Link Building fun10:03 The downside of having a wide prospect list (and using automation)11:00 Is mass-emailing a dangerous tactic?12:24 Link Building is all about building relationships13:44 A marriage proposal that resulted in Bibi turning into a cartoon16:10 Theming in Link Building and laughing your way through outreach24:25 Do templated emails eventually come across as inauthentic?25:50 What’s your follow up tactic when you get a “No”?31:03 Does “No referral” traffic equal no real value?32:09 How to pitch your service when quantifying the value is difficult?34:16 What's Bibi's goal?36:14 Outreach for linkable assets – is it a hit or miss? Helpful Resources About Laughing Your Way Through Outreach Don’t Be a Link Builder: 7 Deadly Link Building Sins Y’all Are CommittingThe Anatomy of a Kick-Ass Outreach Email – a Guide for Lost Link Builders Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 3rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ben Gabler talks with Jason Barnard about CDNs Ben Gabler is the Founder & CEO at Rocket.net and has 17 years of experience in the industry, having worked with companies like HostNine and HostGator. He joined Jason Barnard to speak about the advantages of opting for a CDN as part of your web hosting solution. Turns out, the UX improvement and optimizations a CDN provides really does justify the cost and the advantages it brings to your business, your clients and Google makes it a no-brainer. After this episode, you'll have a much better understanding of how your website delivery platform influences its speed, security, and UX. What you’ll learn from Ben Gabler 00:00 Ben Gabler with Jason Barnard00:50 Ben Gabler’s Brand SERP01:50 Argument number one on why you might want to opt for a CDN06:38 Argument number two on why you might want to opt for a CDN07:21 Cloudflare as a website / content delivery platform09:34 How much does a DNS speed matter for UX?12:42 What's the process from the moment your browser requests a webpage and the moment you get the content?16:30 How does a CDN deal with content update?19:09 Besides speed and cost, what other benefits does a CDN bring?21:23 Chatbots on websites - good or bad idea?24:22 The importance of speed in Google’s Core Web Vitals26:33 Is HTTP/2 now universal?27:22 How Google “judges” your website29:10 The balance between pleasing Google and satisfying your customers Subscribe to the podcast Subscribe here >> This episode was recorded live on video February 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Pinar Ünsal talks with Jason Barnard about significant cultural factors companies should consider There's a lot to be said when it comes to how important it is for companies to invest in adapting correctly to each market they want to enter. Pinar Ünsal is a Search Engine Marketing Expert no stranger to conducting marketing campaigns in different countries. She’s an ex-Googler with more than 14 years of experience in the industry, and now co-founder of the award-winning agency Kubix Digital. Attention to detail is key and for everything from the language barrier to cultural differences to the preferred payment system, everything makes a difference when it comes to getting access to a new market. Pinar and Jason go over some rather fun and educational examples where companies overlooked language and cultural differences when trying to expand to new markets, and the different details to consider when deciding to expand to new international markets with your business. What you’ll learn from Pinar Ünsal 00:00 Pinar Ünsal with Jason Barnard01:20 Pinar Ünsal in the Knowledge Graph05:10 The challenges in translating and presenting content from different cultures08:48 Examples of how marketing fails due to cultural and language differences being overlooked14:44 Why is Yandex so popular in Turkey?18:38 The importance of identifying which search engine and platforms are popular in a particular market20:51 Is LinkedIn the answer in B2B, regardless of the market?22:16 How country-specific are payment system preferences?27:18 The importance of having the right social channels for your audience28:38 How do different countries respond to influencer marketing?31:15 How important it is to have a tailor-made strategy for a specific market32:45 Your Brand SERP as a mirror to how your brand is perceived in different countries34:51 One last example when a bad translation resulted in spectacular failure Subscribe to the podcast Subscribe here >> This episode was recorded live on video February 17th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kelly Hungerford talks with Jason Barnard about digital transformation The percentage of businesses that are still not ready for the digital reality of the 21st century is much larger than we tend to assume. Kelly is a MarTech strategist and consultant with over two decades of experience. Her job at Sunstar is to help the group (and their multitude of brands) successfully integrate digital into their marketing strategies, and reach a broader slice of their potential market. As Kelly describes it, digital transformation is all about dreaming big. She discusses the challenges and success factors for facilitating change in big (and often decentralized) companies, and what’s needed to build a transformative mindset and culture within an organization. What you’ll learn from Kelly Hungerford 00:00 Kelly Hungerford with Jason Barnard01:07 Kelly's Brand SERP02:05 The percentage of B2B businesses that fail to adjust to a 21st century's digital world is bigger than we might think06:43 How well will B2B business adjust in the next 10 years?09:45 How does Kelly deal with her company's decentralization?13:48 The crucial role of the Marketing and IT departments when implementing a transformative blueprint17:42 The challenges of getting a good overview of a highly decentralized company21:41 Why companies should invest resources on Digital Transformation?25:13 The secret for a Digital Transformation success26:52 People love progress but hate change - the challenges of getting stakeholders on board32:31 How to manage information overload when implementing a digital transformation in a company35:38 The importance of adapting digital transformation to stakeholder’s current level of digital expertise Subscribe to the podcast Subscribe here >> This episode was recorded live on video February 10th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mike Blumenthal talks with Jason Barnard about review attributes Mike Blumenthal loves to say “All Local, All the time”. He is an authority on local SEO with 20 years of experience under his belt... so, who better than “The Godfather of Local” himself to discuss Google's new feature — Google Review Attributes. This new feature in Google allows consumers to leave a quality rating about attributes concerning the business as part of their review and, according to Mike, as a business, there's a lot of reasons to love: it helps build consistency in customer service, and actionable information — which ultimately is the purpose of reviews — and it gives a chance to analyze your competitors in a structured and consistent manner. Mike goes on to explain how reviews, and particularly review attributes directly influence local search results and how to take advantage of that. He shares the strategies he uses with his clients to best leverage reviews and attributes in a successful local SEO strategy. What you’ll learn from Mike Blumenthal 00:00 Mike Blumenthal and Jason Barnard00:43 The argument for Google being your homepage01:52 GatherUp's Knowledge Panel07:05 What are Review Attributes?12:26 Google Attributes focus on service-based industries15:54 In what industries are Google Attributes currently appearing?19:31 Could this new feature put the fear of Google into businesses?21:18 Google Maps as the bleeding edge for the Knowledge Graph23:58 How the information about reviews extracted by Google influences local search results26:08 How to encourage your customers to provide specific review content28:52 Is there a direct effect in a Brand's local search performance from a great attribute rating?30:17 The how-to of getting and leveraging first and third party reviews34:58 Could we say that Google homepage is Google’s reflection of the world’s opinion of you?38:25 How to get clients to give reviews on the different platforms Helpful Resources About How Review Attributes Work in Local SEO Have Review Attributes Fixed A Google Review Problem?The (Almost) Complete List of Google Review Attribute Categories Subscribe to the podcast Subscribe here >> This episode was recorded live on video February 3rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Adam Helweh talks with Jason Barnard about customer engagement We are in the age of the technology-driven customer. It is vital to understand that the devices, platforms and social channels they choose to use dictate their relationship with friends, institutions … and businesses. That means brands have a complex problem to solve: with so many parameters at play, how can a brand align their engagement strategy to the Connected Customer in an effective manner? And that problem is becoming more and more daunting for brands as the number and variety of platforms and devices explodes. Adam Helweh is a Digital Marketing Expert and CEO & Founder of Secret Sushi. In this episode he presents an incredibly effective system to create an appropriate engagement strategy for your Connected Customer - the three ‘Ms’ (Mindset, Moment, and Medium).He then elaborates on how to test and improve your strategy, stay abreast of new market trends and (super-importantly) keep up with your connected customer, making their user experience with your brand seamless. What you’ll learn from Adam Helweh 00:00 Adam Helweh and Jason Barnard02:23 Adam Helweh’s Brand SERP3:56 Adam Helweh in the Knowledge Graph4:42 What are the criteria to get the Twitter boxes on your Brand SERP7:29 What does it mean to be a Connected Customer?12:52 The Connected Customer and their different geographic locations15:12 Do we need to adapt to the Connected Customer today more than we needed 10 years ago?18:16 Strategizing for the Connected Customer?19:42 Identifying Mindset, Moment and Medium to engage effectively with your customers28:30 How can brands keep up with the ever-evolving tendencies?32:45 How not to get the “Mindset” part wrong and ruining the user experience35:31 Is it appropriate to present your customers with a solution (a website pop up for instance) while they're researching it themselves?41:25 As customers become savvier, what's the one thing that makes the difference at the bottom of the funnel? Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Chris Savage talks with Jason Barnard about brand affinity Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity. Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity. Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience. What you’ll learn from Chris Savage 00:00 Chris Savage and Jason Barnard 00:36 Chris Savage's Knowledge Panel around the world 05:20 Wisita's story from it's initial challenges to its current success 12:52 Why Chris and his business partner didn't sell the company when presented with big offers 14:04 Would Wistia have died if they had sold it early on? 15:13 The problem with over-monetizing a company 16:20 A story about the power of brand identity 19:12 Is Brand Affinity fakeable? 20:33 Is it OK to present your brand by just being yourself, without a calculated approach? 22:14 How Tim Cook vs Steve Jobs 23:49 Brand Affinity - Wistia’s approach 26:30 Using video to connect with your audience? 28:53 Understanding your client - a practical and effective approach 31:58 Your audiences feedback VS their real needs and how that aligns with your company's mission Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Eric Schwartzman talks with Jason Barnard about press visibility What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us. He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media. In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO. What you’ll learn from Eric Schwartzman 00:00 Eric Schwartzman and Jason Barnard00:10 Eric’s Brand SERP01:27 Eric’s Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company noticed on the Consumer Electronics Show in Las Vegas, through earned media13:48 How to break a story in the current climate, where public gatherings are limited18:25 A plan of action to get featured on the top sites of an industry22:59 How Eric would pitch Jason “The Brand SERP Guy” to get featured on a top website28:27 The distinction between the op-ed and the news coverage aspect on a media outlet30:18 Eric’s strategy to feature a veterinarian on a top industry website35:08 Are journalists happy to work with SEOs?37:12 How to make your story discoverable with simple SEO Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Melinda Byerley talks with Jason Barnard about marketing strategies (that work). Melinda Byerley has 20 years of experience in marketing, having worked with multi-billion dollar companies like eBay and PayPal. She has seen trends come and go, and how the industry changes and adapts — There are timeless principles in marketing that always work… the four P's in the Marketing Mix should always be a key component in your strategy. Reminder to self : Product, Price, Placement, Promotion. Melinda explains what motivates people to make a decision, how certain types of content cause strong reactions, and how it all ties into human psychology. We also discuss how we should adapt our content strategy in the age of social media and how crucial it is to choose the right platforms. What you'll learn 00:35 Kalicube Tuesdays 202001:10 Melinda's Brand SERP04:04 A quick game of knowledge graph hopping05:54 Jason's beginnings in marketing07:14 The importance of Product in the Marketing Mix08:55 Google has evolved — SEO can't be your only strategy anymore12:10 The timeless marketing principles that always work18:25 The importance of adapting your content to your audience's degree of expertise and needs23:38 Helping Google to trust you so you can rank for the queries you want25:57 The goal is to rank for your Brand name, but what about Google's perception of your brand?28:22 Has Google adapted its algorithm to the rise of social media, relying on social signals to drive certain content's popularity?31:17 How certain type of content ties into human psychology33:13 Different social media platforms are suitable for different audiences36:26 The importance of social media on our content strategy Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Stephan Spencer talks with Jason Barnard about his 7-step hiring process. Stephan Spencer has 25 years of experience in the SEO industry under his belt, having hired hundreds and hundreds of people. In this episode, he shares the process he has developed to make sure he hires the right people for his team. He has 7 steps, each one designed to sort the wood from the chaff and hire the right person. The techniques range from Rock 'n Roll (the “No Brown M&Ms” clause used by Van Halen's David Lee Roth) to fun (riddles), to marketing (split testing job ads) and simply putting people on the spot.Listen to then end to learn some of his riddles and trick questions! What you'll learn 1:04 Stephan’s Brand SERP and his image format system for Twitter5:00 Step 1 – Stephan's use of riddles and trick questions in his initial hiring process8:57 The reason behind the “No Brown M&Ms” clause popularized by David Lee Roth, and how Stephan uses it to pre-select his employees11:30 Step 2 – Checking a potential employee's social media (tips and tricks)12:50 - The importance of setting the culture for the entire team15:16 Step 3 – A/B split testing job ads to see what performs better by platform and region17:11 Step 4 – How to filter out unqualified candidates, and how to prepare a client to do the same21:17 A look into Stephan's vast experience in the hiring process and a couple of examples of his trick questions26:19 Stephan's method on withholding judgment towards a candidate during an interview28:49 Question: Do you do online interviews?30:35 Step 5 – Specific questions that can prove expertise on an interview32:38 Step 6 – Bring in another interviewer for a second opinion34:00 The importance of personality assessments for team members34:46 Step 7 – Confirm the fit by having a trial period or a trial project36:13 The finale: One of Stephan's riddles Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 29th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs. When The Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven. Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring. Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the SERP. One thing is clear, most marketers and brands are not keeping up with the new SERP rich elements in order to make the most of it. That's a fantastic opportunity for you to get ahead of the game. What you will learn 0:28 The problem in trying to optimize the Google result for the name “Dave Davis”2:05 The story behind the name “Oohloo” and its correct pronunciation4:02 How Dave used Kalicube's Brand SERP courses to shape the anatomy of his own Brand SERP (and control it)6:23 The newly updated Kalicube's Brand SERP tracking tool7:00 Why is 2021 the year of the SERP?12:17 Most marketers and brands are not keeping up with the new SERP rich elements / SERP features13:56 Entities and knowledge panels as the cornerstone of entity calculation17:12 Companies are limiting themselves by only competing for bluelinks — how can they re-address their outdated SERP strategy?19:28 Dave's idea on how Google could improve its personalization of UX24:20 The importance of thinking about SERP layouts / the anatomy of the SERP, as opposed to the old idea of the 10 blue links25:11 More on Google's personalization of results and layout27:31 Importance of understanding your audience and their context30:57 Yet more on Google's personalization of UX, and the potential for Google to determine search intent more accurately in the future33:02 Chrome as an extension of search, and passage-based indexing37:16 Is the best strategy to simply package our content the best we can for Google, and then 'let Google get on with it' since it knows its users way better than us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 23rd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Melissa Fach talks with Jason Barnard about content-focused Google updates. Long gone are the days where the number of inbound links would mostly determine a webpage’s position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content. What you will learn 0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness 17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Cindy Krum talks with Jason Barnard about MoxieScore. Moxiescore is MobileMoxie’s new SERP measurement tool, theWith Universal and Extended search (Rich Results), one of the biggest challenges in digital marketing is to explain SEO performance to a client or a boss in a clear manner that is easy to understand. Cindy developed MoxieScore to make that task simpler... Cindy explains the concept and the ideas behind her new scoring system. What you'll learn 0:50 Cindy Krum's Brand SERP on Google and YouTube 3:07 What is the MoxieScore?6:38 How MoxieScore helps you quantify your real SEO success, so you can present it to stakeholders in a clear way 7:53 A quick dive into the sheer scale of all the different devices, languages, countries we should really be tracking 9:17 How MoxieScore differs from Kalicube as a measurement of SERPs 9:59 Cindy discusses different metrics that MoxieScore uses 11:46 How the MoxieScore and the MessScore help you identify the right queries to rank for 13:16 A quick discussion about the merits (or not) of “MuddleScore” 13:48 Obsessing about short head queries is a mistake 15:10 How Cindy's company — MobileMoxie — is trying to modernize how SEO Marketers think about their job, and how they look at SERP rankings 17:15 Tactics to simplify the presentation of different rankings on a SERP 17:56 How the MoxieScore works, and what elements it takes into account 20:06 Cindy shares MoxieScore's user-friendly features 21:02 How much control do people have over their knowledge panel? 22:03 MobileMoxie’s Page-oscope features 24:24 The future of on SERP SEO for businesses 25:37 Google as a free branding platform 26:49 Off site SEO and using social media platforms to rank Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 9th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that Brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees. Both suggest adding it to YouTube too. Greg goes as far as to also adds it to Facebook and LinkedIn to reach the biggest possible audience. It's all about exposure… Then onto a more general discussion about digital marketing has come full circle and we are now back to marketing… and that maybe marketers can now approach digital marketing more confidently since it is simply one more piece of their marketing pie, and now a separate 'thing'. Lastly, Brand SERPs - what appears when someone searches your brand name - you can and should, control that experience. https://www.youtube.com/watch?v=TZe2vHal2SA What You'll learn 0:26 Greg's original movie-themed talks1:30 Google is your new homepage and the importance of your GMB listing3:00 Are you losing customers or conversions with zero-click search?3:30 How to optimize your GMB5:24 Is video content production really expensive?6:35 Is video content creation only reserved for those naturally engaging and good on camera?7:40 The importance of video boxes on your Brand SERP, and platforms like Wistia and Youtube for better metrics8:36 Greg's video upload strategy designed to reach multiple audiences10:32 Digital Marketing has come full circle as the old school methods become relevant again12:08 How to deal with a bad review to your business showing up on your Brand SERP14:27 The correct approach on how to control people's experience when they search for your brand

Christine Mckay talks with Jason Barnard about negotiation. As a seasoned executive and negotiator with decades of experience, she reveals the elements we should consider to be effective at it. Turns out, negotiation is not about money, is about a conversation to find a common ground, just like in a relationship. Christine explains how we develop our default style of negotiation by the time we're 7 and reveals the secret for not being bullied in a negotiation. In this podcast, you will also find out what are the 4 different styles of negotiators, how each style has its place in different contexts, and how you can make it work in your favor. What You Will Learn 1:29 Christine's Brand SERP and how much geolocation determines search results4:21 Negotiation is not about money, is about how you ask5:59 How much you could raise your price based solely on customer your relationship with the customer6:55 Christine expands on how negotiation is nothing more than a conversation about a relationship8:59 How we develop our default style of negotiation by the time we're 713:09 The importance of asking effective questions in a negotiation and taking into consideration our counterpart's needs15:10 How you can determine a person's preferred style of communication by looking at their LinkedIn profile17:15 It's good to be charming but transparency is key18:40 Avoid being bullied in a negotiation19:40 Is your counterpart trying to bully you? Here's what that might mean21:30 How much being strategic and thinking ahead helps in a negotiation23:04 Could AI (Artificial Intelligence) do better than a human in a negotiation? (Hint: we're doomed)25:51 Venn's Negotiator Style Quiz and a quick guess on Jason's style of communication27:15 The 4 different styles of negotiators29:58 Every style has its place and can be effective in different contexts32:40 Back to the core concept: negotiation is a conversation about a relationship Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 2nd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Shaina Weisinger talks with Jason Barnard on how to be efficient with your content strategy, and how to scale it appropriately. Social media is not about "me, me, me". Is actually about "you, you, you". Shaina shares her mindset when communicating with an audience if the goal is to generate interest in what you have to offer. You will find out the common mistakes made on social media, how to balance content strategy between different audiences, and the importance of generating educational content with the entertainment aspect in mind. You will also get valuable tips on how to convey charisma and relatability on camera from a video production expert. What you will learn 1:03 Shaina Weisinger’s Brand SERP and the social media platform she focuses on the most1:31 The concept of ‘giving your entity a home’ and it's importance on SEO2:19 Importance of audience engagement for Google's algorithm, and how Facebook videos and Youtube play a key role4:14 Youtube Brand SERPs5:00 Is Facebook’s ranking algorithm as reactive as Youtube and Google, when detecting real time activity on the platform?6:08 The importance of communicating to your audience on social media, taking into consideration their point of view, needs and intent10:06 What most of us are doing wrong on social media13:16 How to achieve a balance between your new audience and your existing audience when creating content15:06 Edutainment. How to balance education value with the entertainment aspect when creating content16:45 Being charismatic is a gift but also a skill. Shaina shares some tips on how to relax and be more relatable on camera24:59 The correct approach on writing and cropping images for different platforms32:40 Why you can’t use the same template for content on all the different platforms33:55 The importance of a good strategy to create content that scales appropriately35:05 On social, content dies quickly. If you make a mistake does that make social media forgiving Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 25th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to The Brand SERP Guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates. This makes phenomenal sense. Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 17th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Nir Bashan with Jason Barnard at Kalicube Tuesdays. Nir Bashan talks with Jason Barnard about business strategies. Ask yourself this: Is creativity all that important in my business? Answer is a resounding “yes”, according to Nir Bashan.During this interview, Nir explains how creativity just might be the most important aspect of your business (and mine), and also shares the three steps that allow you to capture and nurture productive creativity in everything we do. Helpful Resources About Creativity as The Missing Ingredient in Most Businesses Today Coffee Break with Paul Reilly, Author of Selling Through Tough TimesPrioritising the Digital Detox Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 10th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Melanie Deziel with Jason Barnard at Kalicube Tuesdays Melanie Deziel talks with Jason Barnard about content creation. In this episode, Melanie shares a really neat way to ensure you always have ideas for your content strategy. In a nutshell - for each idea there are 10 types of content, and 10 formats... that's 100 opportunities already. Then with repurposing and what Melanie refers to as multiplying, the number of possibilities becomes astronomically large. So, settle down comfortably and listen to Melanie give you the keys to finding all the content ideas you could ever need :) Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 4th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Joe Koufman with Jason Barnard at Kalicube Tuesdays. Joe Koufman talks with Jason Barnard about the tips and tricks of working with marketing agencies. Brands take on an agency because they are missing capacity or capability. Not enough internal resources, or a lack of skills of the internal workforce. I try to suggest that the brand might simply want an independent, unbiased view,a nd we might consider that as a third reason. But that still falls inside the duo - it's a question of capability. Agencies are either generalist or specialist, and brands need to be sure to choose the right type of agency for their needs. Joe digs into the details of both types and what they might be able to bring to the table for a brand. Now, how to choose the right agency. Firstly identify if your problem is capacity or capability, then identify what you need the agency to do for you, and choose a specialist agency if your need is specific, or a generalist agency if you have a more generalised need. Then research the agencies, check they are recognised for the services you need (for example, by looking at their Brand SERP or checking guides such as Clutch.co ). Check costs match with your expectations and capacity, create a shortlist of agencies that can satisfy your needs... then choose the agency according to how you feel about the people you will be working with. Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 28th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. What you’ll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist’?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason’s story with the dictionary and the word ‘Zeugma’ 26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 21 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

April Dunford with Jason Barnard at Kalicube Tuesdays April Dunford talks with Jason Barnard about how to nail product positioning. In this podcast, April and Jason talk about how to position both your brand and its products well for your customers. April defines the term positioning and then explains in detail both the 3 styles of positioning in a market and the components of positioning (competitive alternatives, unique attributes, value, customer segments and market category). April goes into depth with Jason on how these components can influence your position and what that means for your business. What you’ll learn 00:06 Introducing April Dunford00:45 April’s Knowledge Panel01:14 How Google decides who to put in the ‘people also search for’ element 02:03 April’s Brand SERP03:39 What is the definition of positioning05:12 What is the difference between marketing and positioning?06:44 Who do you position your offers for?08:12 The evolution of a brand's positioning09:45 How often should you reassess your positioning?11:02 What are the components of positioning?13:30 Thinking about the competitive alternatives15:12 What is the value of a product and why does it matter to the customer?15:37 What is ‘Market category’ in the components of positioning?16:28 The relationship between the components on customer-centric positioning18:00 Positioning of Kalicube’s Brand SERP course20:26 Brand SERP rankings22:22 Controlling your digital footprint23:15 What are the styles on positioning in a market?25:37 Smart glasses as an example of head to head style positioning28:00 The problems inherent in creating a new market Helpful Resources About How to Nail Product Positioning A Quickstart Guide to Positioning Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 14th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you’ll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper’s personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers’ logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! What you’ll learn 00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane’s digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google’s Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 30th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Dennis Yu with Jason Barnard at Kalicube Tuesdays Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding. Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition. In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured. With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google. What you’ll learn 00:20 Introducing Dennis Yu01:01 Rebuilding a brand's presence in Google's Knowledge Graph02:42 The rewards of mentoring young adults06:32 Seizing opportunities08:30 Sometimes the experts do not know best09:04 Dennis Yu's experience as a digital marketing mentor12:55 What does Dennis mean when he talks of personal branding?16:49 What makes a successful personal brand?19:40 Redefining personal branding20:28 Using WordLift to push entities into the Knowledge Graph20:58 Facebook ads and Dennis Yu24:12 Ranking in search and driving sales29:06 Google Vs. Yahoo: Why did Google win?32:57 How do you bring personal branding and high authority SEO together? Relevant Content: Personal Branding: How Does High Authority SEO Help You? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 23rd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Danny Goodwin with Jason Barnard at Kalicube Tuesdays Danny Goodwyn talks to Jason Barnard about updating content as an SEO (Search Engine Optimisation) strategy. "If I Had More Time, I Would Have Written Less" - Mark Twain Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed. In this podcast, Danny goes into depth on why sometimes it is easier to look back and reuse old content rather than making new content. This helps avoid repeating the same content in different articles which will not only confuse the audience but also Google on what is most relevant. Competing with other brands' content is already difficult enough so why compete with yourself? What you’ll learn 00:05 Introducing Danny Goodwin00:16 Updating content rather than creating content02:26 Search Engine Journal’s glorious Brand SERP05:41 Search Engine Journal’s SEO strategy07:15 Who is SEJ's audience?09:44 The importance of reviving old content12:48 Updating older content Vs. replicating old content14:42 Auditing old content 16:55 Two great reasons for updating your old content20:21 How does SEJ marry breaking news and deep-dive studies22:20 Correcting content rather than changing content23:30 The for and against Skyscraper content (mostly against)24:32 Reworking the content on Search Engine Journal 25:22 How to know what needs to be rewritten and what needs to be removed?26:30 Tips and tricks for bundling content29:20 Creating new content and correcting said content, which is easier?31:40 Search Engine Journal's YouTube channel33:18 Creating good content for YouTube Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tim Schmoyer with Jason Barnard at Kalicube Tuesdays Tim Schmoyer talks to Jason Barnard about growth strategies for YouTube. For all new creators reaching a goal such as 100,000 subscribers is the driving force behind their videos. However, in this podcast Tim goes onto discuss why asking for people to subscribe in every video might not be the route to success. YouTube's algorithm plays an important role in whether your content will be recommended on the homepage or left alone to be found using the search bar. With 300 hours of video being uploaded to YouTube every minute it is becoming increasingly important to use YouTube analytics and the information as heard in this podcast to reach your intended audience. Tim’s channel ‘Video Creators’ offers insight for all small and prospective creators into what will help grow their channel. Using examples from his own experience as a YouTube guru he also goes onto explain how important different calls to action are and how to optimise your end screens can offer (and I went and did what he suggests.... and it works !) What you’ll learn 00:14 Introducing Tim Schmoyer00:50 Tim’s Knowledge Panel and why he should claim it02:15 Who does the Knowledge Graph associated with Tim?04:30 What does the Video Creators channel aim to do?05:30 Video Creators target audience06:40 What is a 'good' percentage of active subscribers08:32 How your call to action defines whether a video is successful11:00 Keeping subscribers engaged14:13 Is the goal always to get subscribers?15:30 A quick explanation of YouTube's algorithm17:40 How do you assess how satisfied a YouTube user is?19:10 Personalised experience on YouTube20:19 How to gain subscribers without asking for people to subscribe?22:03 Click-through rate (CTR) onto another video23:09 Adding an end screen call to action for a video that is not made yet24:05 How useful are end screens on your channel?26:00 The trick of linking out on YouTube28:05 How the algorithm deals with internal linking 29:44 An example of how Video Creators helped a channel have explosive growth32:20 What you can learn from digging into YouTube analytics33:18 How to plug something in the middle of the video without losing viewers?34:15 What are ‘lean back’ and ‘lean in’ viewing experiences? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 8th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>