Detecting Co-Occurrence Confusion (Dawn Anderson and Jason Barnard)

Dawn Anderson talks with Jason Barnard about detecting co-occurrence confusion Dawn Anderson is the Director at Bertey Agency and an SEO Strategy Consultant by heart. She’s a digital marketing lecturer and international conference speaker sharing technical SEO and digital marketing strategies. Though strategies are moving away from keywords, we still need words to be found in search. In this episode, Dawn Anderson and Jason Barnard dive deep into Google’s natural language understanding and look at the confusions inherent in web content and the solutions Google is finding to the massive problem of ‘understanding a confused web’.  What you’ll learn from Dawn Anderson 00:00 Dawn Anderson and Jason Barnard00:48 Kalicube Tuesdays knowledge panel is growing01:19 Dawn Anderson’s Brand SERP02:38 Detecting Co-Occurrence Confusion04:11 Does overly complex schema markup help or hinder the machine?06:19 Get the fundamentals right first before being ambitious08:27 The good in one target per intent content09:39 On your homepage - keep the message simple12:27 What is co-occurrence confusion?13:40 Similarities between BERT and MUM18:37 Hashing and hamming search queries21:03 Google uses expensive processes sparingly (don’t imagine MUM is everywhere)22:44 Cannibalisation in topical crossover25:14 Writing with clarity and creating clear context clouds31:09 How hard is it to get away from Google legacy signals? This episode was recorded live on video June 8th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>