Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Jason Davis talks with Jason Barnard about pretty is easy, smart is hard. Jason Davis is CEO of NerdBrand Agency. Jason has been creating custom WordPress websites for over a decade and is fed up with boring content that is copied and pasted into a commercial theme, a product that someone else designed and anyone can buy in a marketplace. With a unique digital brand identity for your business, you remove all doubt and confusion about your brand among employees and customers. Allow NerdBrand to help you build your confidence and optimism for the future of your business so you can attract more customers. It's a misconception that branding is just about creating distinctive logos, catchy taglines, and engaging websites. Reducing it to these elements oversimplifies the complex nature of branding. While it is true that creating a brand with visually appealing elements can be simple, this is only one facet of what branding is about. In this delightful episode, Jason Davis reveals brilliant tidbits about the importance of effective branding and design in the digital world. And while most people explain what branding is, Jason gives a great insight into “what branding isn’t”. Jason also goes into why brand consistency is incredibly essential, knowing who your target audience is, and how brand design and projection affect customer attraction. As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s wonderful guest, Sara Moccand-Sayegh. What you’ll learn from Jason Davis 00:00 Jason Davis and Jason Barnard 01:07 NerdBrand’s Brand SERP 03:39 What Branding Isn’t 05:29 How Brand Philosophy Translates into Reputation and Delivery 05:56 Slogan and Philosophy 06:57 How Brand Design and Projection Influence Customer Attraction 09:41 Balance Between Pretty and Smart in Visual Composition 11:50 The Power of Design 13:36 Knowing Your Audience 16:51 Ice Cream Marketing: Smart Choices in Design, Experience, and Audience Targeting 18:19 The Importance of Brand Consistency 19:32 How to Ensure Brand Consistency 21:53 The Role of a Comprehensive Brand Guide 23:41 Determining Revenue-Generating Pages and Optimising Web Strategy 24:49 Overcoming Time and Coordination Challenges in Branding 26:32 How Does Smart Design Help with Branded Search? 29:33 Passing the Baton: Jason Davis to Sara Moccand-Sayegh This episode was recorded live on video August 1st 2023

Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon! Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way. In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the importance of the "About Page" and in particular the importance of integrating images on it. Olesia shares her exciting theories and experiments on image optimisation and provides brilliant tips on how to use Google's Search Generative Experiences to improve your competitive analysis strategy. As always, the show ends with passing the baton… Olesia passes the virtual baton to next week’s fantastic guest, Jason Davis. What you’ll learn from Olesia Korobka 00:00 Olesia Korobka and Jason Barnard 02:26 Olesia Korobka’s Brand SERP 05:48 Why Doesn't Google Show Brand Website Links in Search Results 06:29 Kalicube’s Search Generative Experience Result 06:51 Importance of About Page Optimization 07:39 Why Images are Important on the About Page 08:55 Open Graph Optimization to Boost About Page Visibility on Google 10:08 Experimenting with Diverse Video Formats 10:33 How can Google's Search Generative Experiences Enhance Your Competitor Analysis Strategy? 11:16 Knowledge Panel Cards 11:41 Image Dimensions and Size 14:22 How can Altering Image Sizes and Relevance Improve Image Ranking on Google? 18:01 Is EXIF Metadata in Images Still Relevant for SEO 19:06 IPTC and XMP are Used by Google 20:24 Why Markup is Important 23:59 How Critical is the Consistency Between Schema Content and Page Content for Google? 24:32 Discrepancies in Event Schema and Company Information Errors 26:18 How Does Google Favour Metadata in Marked-Up Pages Over Non-Marked-Up Ones? 27:21 Do HTML5 Tags and Metadata Affect Google's Attention to Your Content? 31:22 How Does Image Optimization Help with Branded Search 32:10 Passing the Baton: Olesia Korobka to Jason Davis This episode was recorded live on video July 25th 2023

Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding. Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author. Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real estate investing, property management, real estate marketing and auctions. As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate them effectively to your audience. At the same time, recognising and charging what you are worth is an important part of this process. Featuring the brilliant duo of Tonya Eberhart and Michael Carr, and The Brand SERP Guy, Jason Barnard, this week's episode covers the three-step process to building a personal brand: Define, Develop, and Display. Tonya and Michael Carr also share their incredible knowledge on how to position yourself to attract the right audience, balance your personal brand and your business verticals, and some groovy tips on how to charge what you are worth. As always, the show ends with passing the baton… Tonya and Michael pass the virtual baton to next week’s super delightful guest, Olesia Korobka. What you’ll learn from Tonya Eberhart and Michael Carr 00:00 Tonya Eberhart, Michael Carr and Jason Barnard 02:20 Brand Face Brand SERP 02:30 Tonya Eberhart’s Knowledge Panel 02:53 Michael Carr’s Brand SERP 05:39 Why Your Current Brand Might be Attracting the Wrong Clients 07:57 The Three-D Process for Building Personal Brands: Define, Develop, and Display 08:16 First D: Defining Your Brand Identity 09:17 The Importance of Brand Definition 13:42 The HEAP Code for Starting Your Brand Definition Phase 14:00 Help: People You Can Help 14:40 Enjoy: People You Enjoy Working with 15:11 Appreciate: People Who Appreciate What You Do 15:45 Profitable: People Who Brings Profit 16:56 Second D: Developing Your Brand 18:13 Two Parts of Brand Development: Story and Images that Support the Story 18:40 Third D: Displaying Your Brand 21:26 Balancing Personal Brand and Business Verticals 26:34 Charging What You are Worth 28:43 Unveiling Inner Stars 30:12 How Does Branded Search Help with Changing How You are Seen? 31:35 Passing the Baton: Tonya Eberhart and Michael Carr to Olesia Korobka This episode was recorded live on video July 18th 2023

Purna Virji talks with Jason Barnard about how to align your content and business goals. Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a highly regarded international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. She is an award-winning former journalist, an avid traveller, an aspiring top chef and an avid tennis player in her spare time. We put all our heart and soul into creating great content, only to find that it doesn't work? Hmmm… Well, it's not just about creating beautiful words and delightful images, it's about channelling that creative energy into achieving business goals. The difference between content that just looks good and content that actually gets results can often be boiled down to how well it aligns with your business goals. This is a crucial factor that transforms your content from a mere presentation into a strategic tool for business growth. Understanding the intersection between content and business goals is a game-changer for content marketers. In this episode, the lovely Purna Virji shares brilliant tips on how to align content with your business goals. Purna reveals amazing nuggets about the three-step approach to content marketing: identifying and defining your business goals, determining the actions you want your audience to take, establishing relevant metrics and KPIs, and creating content that directly aligns with those goals. As always, the show ends with passing the baton… Purna passes the virtual baton to next week’s brilliant and fantastic duo, Tonya Eberhart and Michael Carr. What you’ll learn from Purna Virji 00:00 Purna Virji and Jason Barnard 02:35 Purna Viriji’s Brand SERP 05:47 What Comes First, Business Goals or Content? 07:11 What is Backward Design? 09:00 The Three Steps Approach to Content Marketing 09:04 First Step: Business Goals 11:26 Second Step: Audience Behaviour 14:55 Third Step: Content Goals 15:19 Measuring Content Success 16:59 The Five Stages of Awareness 17:22 Unaware Stage 17:43 Problem Awareness Stage 18:05 Solution Awareness Stage 18:12 Product or Service Awareness Stage 18:59 Most Aware Stage 21:06 Creating Content for Existing Customers 21:27 Harnessing Customer Feedback and Fostering Loyalty for Business Growth 22:47 Creating Content for Bottom of Funnel 23:16 How Important are Community Building and Customer Engagement 24:34 The Importance of Mental Preparation and Acknowledging Positive Feedback in Conversations 27:25 How Does Aligning Your Content with Your Business Goals Help with Branded Search 28:43 Passing the Baton: Purna Virji to Tonya Eberhart and Michael Carr This episode was recorded live on video July 11th 2023

Jon Weberg talks with Jason Barnard about how to profitalize your business with omnichannel optimization. Jon Weberg is an American entrepreneur, top 1% growth consultant and business master. He is a 2-time self-published author, has run 3 different businesses and spoken to audiences around the world, so his wealth of actionable knowledge is impressing the masses. Considered a leading expert on profit, optimisation and scaling, Jon spends his time helping entrepreneurs grow their businesses hyper-profitably and without outside capital – with Profitalize. Focusing on a single channel to make a business stand out may no longer be enough given the enormous competition in today’s digital age. There is a definite need to be visible and in front of clients, and one way to achieve this is through Omnichannel Optimization. In this exciting episode, Jon Weberg explains what Omnichannel Optimization is and how it can boost your business. The cherry on top? Jon highlights the importance of consistent follow-up through email marketing and the value of creating personalised and engaging content. Jon gives practical tips on how to leverage the most profitable form of marketing and identifies the areas to focus on for Omnichannel Optimization beyond Google. As always, the show ends with passing the baton… Jon wonderfully passes the virtual baton to next week’s incredibly delightful guest, David Avrin. What you’ll learn from Jon Weberg 00:00 Jon Weberg and Jason Barnard 01:54 What is Omnichannel Optimization? 03:03 How Omnipresence in SERPs Can Boost Your Digital Marketing Strategy 04:06 Combining SEO with Retargeting and Consistent Email Engagement 05:02 Profitalize Brand SERP 07:22 Kalicube Support Group 08:49 How AI is Transforming Digital Marketing 10:27 AI and Bots VS Real World Experience and Human Interaction 11:53 What Areas Should You Focus On for Omnichannel Optimization Beyond Google? 12:40 How Regular Follow-Up and Strategic Emailing Can Boost Your Business 13:42 What is the Most Profitable Form of marketing? 14:49 Mastering the Art of Follow-Up Content: Entertaining, Enticing and Educating 15:11 How to Leverage Entertainment, Education, and Enticement in Your Omnichannel Marketing Strategy 17:08 Crafting Effective Email Campaigns with Depth, Intensity and Variety 21:13 Building Stronger Connections Through Thoughtful Email Follow-Ups 22:18 How to Optimise Your Services for Better Customer Relations and Higher Conversion Rates? 24:35 How can Humor, Testimonials, and Strategic Copywriting Turn Followers into Buyers? 27:56 Increase Conversions with Multiple Landing Pages: Myth or Must-Have? 29:27 How Catering to Different Mindsets Can Drive Your Sales Up? 32:11 Multi-Angled Communication Approaches to Enhance Omnichannel Optimization 32:45 How Does Branded Search Help with Omnichannel Optimization? 34:06 Passing the Baton: Jon Weberg to David Avrin This episode was recorded live on video June 27th 2023

David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with. David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof their business. David’s insights have been published in thousands of media outlets around the world. He is also the author of five books, including the highly acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his latest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. With advances in technology and AI, businesses have largely automated their processes and may have overlooked the importance of human interaction. For an optimal customer experience, the balance between technology and human engagement is absolutely essential. Employing an omnichannel approach that harmoniously blends AI bots and human interactions significantly increases service efficiency while providing that invaluable personal touch. In this fascinating episode, David Avrin and Jason Barnard address the key insights needed to create a seamless and effortless customer experience. David highlights the need to adopt technologies that increase customer convenience and flexibility, and warns against strategies that prioritise organisational ease at the expense of customer experience. David uses personal examples to illustrate the importance of making processes simple and easy for customers. He underscores the need for businesses to evaluate their processes, taking into account both new implementations and adjustments due to the pandemic. As always, the show ends with passing the baton…David incredibly passes the virtual baton to next week’s amazing guest, Purna Virji. What you’ll learn from David Avrin 00:00 David Avrin and Jason Barnard 02:56 Omnichannel Approach: Balancing AI Bots and Human Interaction 05:21 How to Leverage AI and Chatbots for Efficient and Crucial Customer Interactions 07:23 David Avrin’s Brand SERP 07:49 Bing Chat: Who is David Avrin 09:54 How Aware are Businesses of Their Online Presence? 13:01 Shift in Business Focus and Its Impact on SEO and Online Reputation 15:43 How Important are Online Presence and Social Proof for Safe Decisions? 18:46 What are the Dangers of Unnecessary Friction in the Customer Experience? 22:34 Adopting New Technologies and Maintaining Customer Ease 24:46 Does Adequate Preparation for a Podcast Add Value or Unnecessary Friction for Guests? 27:12 What Role Does Managing Expectations Play in Delivering Great Customer Experience? 30:40 How Does Making it Easy for Other People to Do Business with You Help with Branded Search? 32:04 Passing the Baton: David Avrin to Purna Virji This episode was recorded live on video July 4th 2023

Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode). Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY. In addition to her work at SEOSLY, Olga plays an important role as the Director of SEO at Market JD, a renowned Chicago firm specialising in SEO for lawyers. Improving crawlability and indexability is critical to facilitating a website's journey through the search engine evaluation stages. Implementing strategies such as fine-tuning internal and inbound links, ensuring a cohesive and user-friendly website architecture, and creating content that precisely matches the search intent of queries are all important components in building a website that excels in search engine positioning. In this special episode, Jason Barnard and the brilliant Olga Zarr go over technical SEO upgrades that can have a significant impact on a website's performance, including small improvements like optimising page titles and internal linking. By implementing these strategies, website owners have a better chance of being discovered, crawled, indexed and ranked higher by search engines, ultimately leading to more traffic and visibility online. Olga provides insightful nuggets on how Bingbot or Google Bot discovers, selects, crawls, renders and indexes pages. She provides expert tips and tricks on how to improve under-indexed pages, boost your SEO game with AI-generated content, better understand "Goose Egg SEO" and much more. What you’ll learn from Olga Zarr 00:00 Olga Zarr and Jason Barnard 01:57 Five Stages of the Web Crawling and Indexing Process 02:27 Discover: How Easy is the Page to Discover? 02:47 Select: Does Bingbot or Google Bot Select the Page? 04:25 Crawl: How Easy is the Page to Crawl? 05:15 Render: Can the Pages be Rendered? 07:16 Index: How to Make it Easy to Annotate with Confidence? 10:06 Understanding the Difference: Crawling, Indexing, and Ranking 11:20 Expert Tips for Improving Crawled But Not Indexed Pages for Better Visibility 12:49 How Can AI-Generated Content Level Up Your SEO Game and Automate Success? 15:36 Is It Enough ( A Good Idea) to Block a Site in robots.txt to Prevent Its Indexation? 17:04 Does the Noindex Tag Always Work? And How to Make Sure that Google Doesn't Index a Site 21:03 How to Compare and Check the Rendered HTML Vs the Source Code 23:55 How Important are Sitemaps? 26:15 Unravelling the Truth Behind GSC and SEMrush Error Reports 28:17 Decoding Core Web Vitals: Do Faster Websites Equal Better Rankings? 31:00 What is Goose Egg SEO? 32:46 How Can Small Technical Fixes Change Websites? 37:12 Does Schema Markup Truly Elevate Your SERP Success? 41:05 How to Leverage the Use of Canonical Tags to Improve Your SEO 43:01 How to Deal with Duplicate Content to Get Better Search Results 45:45 Mastering Internal Linking: Manual vs. Automated Strategies 48:49 Strategies to Improve the Crawlability and Indexability of Your Website? 53:55 How to Manage Website Migrations Without Losing Organic Traffic or Causing SEO Issues? 57:06 How Does Google Treat 302 Redirects Compared to 301 Redirects? 59:19 How Does Google Treat Subdomains and Subdirectories, and What Impact Do They Have on SEO? This episode was recorded live on video June 27th 2023

Joyan Chan talks with Jason Barnard about how to become confidently visible. Joyan Chan is a widely recognised coach, speaker and podcaster who specialises in helping leaders and entrepreneurs develop optimal confidence, clear vision and courage. Through her years of experience as a lecturer, team leader and business owner, Joyan has developed a unique understanding of what it takes to be a strong and influential leader in today's dynamic world. Joyan's journey of turning depression into empowerment and her branding journey have led her to develop a tested roadmap that she uses with her clients to accelerate their growth. She is driven by a desire to help others realise their true potential. Her expertise, resilience and impactful messages have led to her being featured in various media outlets and as a public speaker. In 2022, Joyan’s outstanding leadership was recognised with the Outstanding Leadership Award in Dubai. That same year, her home country celebrated her success in a Britishpedia feature. She continues to inspire others with her motto "to live and lead a life with JOY," which reflects her transformative journey. Many entrepreneurs struggle with the daunting challenge of public visibility. This apprehension can take many forms, from a fear of public speaking and revealing personal stories to a reluctance to showcase their accomplishments or a concern about possible judgement by others. Overcoming this fear is critical for entrepreneurs who want to solidify their digital footprint and connect with their target audience. Joyan Chan shares her experiences working with clients who struggle with fear of public visibility. She groovily recommends identifying and understanding the root causes of these fears and overcoming them through a personalised marketing strategy. Joyan also stresses the importance of working on one's attitude and confidence before focusing on strategies to increase visibility and discover one's unique strengths. As always, the show ends with passing the baton… Joyan passes the virtual baton to next week’s super insightful guest, Jon Weberg. What you’ll learn from Joyan Chan 00:00 Joyan Chan and Jason Barnard 01:34 Joyan Chan’s Brand SERP 04:17 Overcoming Barriers to Being Seen and Heard 06:41 How Joyan Chan Combines Psychology and Coaching for Confidence and Visibility 07:21 Mindset and Strategy for Fearless Visibility 08:16 Overcoming Self-Criticism and Accepting Imperfection in Live Performances 10:19 How to Find your Unique Strength 14:31 Why Some People Don’t Want to be Visible Online 15:57 Empowering Female Confidence and Visibility 17:45 What are Your Fears and How Do You Overcome It? 18:09 Imposter Syndrome 19:45 How to Overcome Imposter Syndrome? 21:51 The Courage to Acknowledge What You Don't Know 26:05 How Does Confident Visibility Help with Branded Search? 28:20 Passing the Baton: Joyan Chan to Jon Weberg This episode was recorded live on video June 20th 2023

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week’s lovely guest, Joyan Chan. What you’ll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel’s Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine’s Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews 18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

Tyler Pigott talks with Jason Barnard about clarify your vision and watch your business grow. Tyler Pigott has worked in marketing, communications and sales in business for more than 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and sought-after business coach. He is passionate about helping other business leaders and providing valuable insights to help their ideas take root. His ability to combine analytical thinking with creative problem solving to quickly implement new strategies has helped him successfully build his business working exclusively remotely. Entrepreneurs often come to a stage where they have successfully built their business but have lost sight of their direction. Having a clear goal and a strong business vision is critical to continued growth, especially when you bring in team members with different experiences and perspectives. Your business vision should make it clear how your business wants to impact the marketplace and appeal directly to your target audience. Tyler Pigott offers wonderful insights into clarifying your vision in this rather delightful episode. Tyler reveals the importance of having a vision for your business, how it can help you grow your business, and gives examples and tactics for discovering your vision. As always, the show ends with passing the baton… Tyler passes the virtual baton to next week’s fantastic guest, Jarno van Driel. What you’ll learn from Tyler Pigott 00:00 Tyler Pigott and Jason Barnard 01:04 The Key to Business Growth 03:00 Lone Fir Creative’s Brand SERP 04:01 Defining Your Business Goals: Finding Purpose and Motivation 05:28 How Do You Define Your Vision? 06:56 Building a Sustainable Business: Employees vs. Contractors 08:57 Moving Beyond Tactical Goals 10:44 A Vision as Fuel for Motivation and Team Engagement 13:07 The Importance of Vision 15:14 Finding Your Vision 17:56 Example of a Vision 18:46 Building to Sell 20:51 Motivating Employees 23:22 How Does Vision Make a Business Grow 25:58 Balancing Detailed Vision and Adaptability 28:29 How Does Clarifying the Vision for Your Business help with Branded Search? 29:57 Passing the Baton: Jarno van Driel This episode was recorded live on video June 6th 2023

Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad? Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company’s unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. As a digital marketing agency owner, you know that staying competitive is a constant challenge. Harnessing the potential of Artificial Intelligence (AI) in your business can make all the difference you need to offer more services, streamline processes and increase profits. By leveraging AI, you can position your agency as a leader in the rapidly evolving digital marketing landscape, while maintaining a human-centred approach that ensures long-term brand success. In this episode, the great Amir Glatt shares his extensive knowledge on the pros and cons of AI for digital marketing agencies. Amir explains how AI can help in writing content, how to expand service offerings, and the importance for agencies to become more strategic and leverage tools for specific goals in today's AI era. As always, the show ends with passing the baton… Amir groovily passes the virtual baton to next week’s delightful guest, Tyler Pigott. What you’ll learn from Amir Glatt 00:00 Amir Glatt and Jason Barnard 03:08 Duda’s Brand SERP 05:09 How AI Can Help Agencies in Writing Content 06:37 Automating Research, Onsite SEO, and More 07:57 The Impact of AI on Job Roles and Agency Adaptation 09:05 Expanding Service Offerings with AI 11:05 Agencies Becoming Strategic 13:30 Pricing Challenge 14:17 Expanding Agency Roles 16:04 Job Impact and Value Addition in the AI Era 17:02 Enhancing Developer Productivity with AI 17:41 Balanced Human-Machine Collaboration in Content Creation 18:28 Managing Content Overlap and AI-Generated Content 20:30 AI-Driven Content Collection and Streamlining Processes 23:28 Strategic Implementation of AI: Leveraging the Tool for Specific Goals 24:09 Efficiency and Scalability 24:59 Customer Acquisition 26:15 Automating Client Acquisition with AI 28:10 How Does AI Help Digital Marketing Agencies with Branded Search 29:36 Passing the Baton: Amir Glatt to Tyler Pigott This episode was recorded live on video May 30th 2023

Kaspar Szymanski talks with Jason Barnard about how to grow organic rankings with brand? Kaspar Szymanski is a founding member of Search Brothers and a well-known search expert who specialises in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Prior to founding SearchBrothers.com, Kaspar Szymanski was part of the Google Search Quality team, where he was a driving force behind global initiatives to combat web spam. He is the author of The Ultimate Guide to Google Penalties and part of the Ask the SMXperts series. A well-executed brand optimisation strategy is your best friend when it comes to organic SEO success. By leveraging your brand's unique selling proposition and ensuring user satisfaction, you'll lay the groundwork for better search engine rankings and more visitors to your website. But how exactly do you go about testing this crucial strategy for long-term success? Hmmm… In this episode, Kaspar Szymanski presents actionable steps and best practices that will put your brand on the fast track to organic SEO stardom. He also talks about the huge impact user satisfaction has on website rankings, the challenges of convincing stakeholders to invest in organic rankings and brand building, and increasing click-through rates through branding. As always, the show ends with passing the baton… Kaspar wonderfully passes the virtual baton to next week’s incredible guest, Amir Glatt. What you’ll learn from Kaspar Szymanski 00:00 Kaspar Szymanski and Jason Barnard 01:44 Kaspar Szymanski Brand SERP 02:57 Search Brothers’ Brand SERP 05:40 Brand Recognition and Unique Selling Proposition 07:30 The Reason for Building a Brand 08:07 The Tremendous Impact of User Satisfaction on Website Ranking 10:07 Brand Recognition and Two-Way Communication 13:26 Convincing Stakeholders: Organic Rankings and Brand Building 16:13 Utilising Google Search Console 17:23 Increasing Click-Through Rates Through Branding 20:10 The Complex Relationship Between Brand Uplift and Organic Wins 21:19 Prioritising User Satisfaction for Organic Search Success 23:24 Branded Queries 24:30 Brand in Evolving Search Engine Landscape 27:32 How to Integrate Brand SERP Optimisation into an SEO Strategy 30:20 Passing the Baton: Kaspar Szymanski to Amir Glatt This episode was recorded live on video May 23rd 2023

Ed Trifone talks with Jason Barnard about leveraging your personal brand to boost the sales process. Ed Trifone is a seasoned small business executive with more than 25 years of experience. As vice president of sales and marketing at BrightRay Publishing, he develops and maintains strategic partnerships to drive revenue growth while supporting internal teams across the organisation. He leads innovative marketing approaches, sales strategies and operational transformations to drive company-wide growth. Building a strong personal brand identity has become essential for sales professionals who want to stand out from the competition and successfully close deals. The power of a solid personal brand cannot be underestimated; it helps build trust, showcase expertise and ultimately increase sales. In this super incredible episode, Ed Trifone shares brilliant nuggets about how to develop your unique personal brand and use it to sell successfully – both online and offline. Ed highlights the importance of listening, personalising and tailoring solutions to customer needs in the sales process, while also emphasising the importance of finding the commonalities between you and your prospects. As always, the show ends with passing the baton…Ed groovily passes the virtual baton to next week’s insightful guest, Kaspar Szymanski. What you’ll learn from Ed Trifone 00:00 Ed Trifone and Jason Barnard 01:06 Relationship Building in Sales 02:03 Identifying Customer Pain Points 03:36 Ed Trifone’s Brand SERP 04:18 Brightray Publishing’s Brand SERP and Knowledge Panel 05:13 Kalicube Support Group 06:53 Building a Personal Brand 08:30 Ed Trifone’s Personal Brand 09:59 Creating Commonality and Leading Sales Conversations 11:13 The Power of Listening and Tailoring Solutions to Customer Needs 11:39 Ed Trifone’s Effective Sales Tips 13:04 Balancing Personal Brand with Proactive Engagement 15:47 Building Relationships Beyond Promotional Items 18:22 Using a Book as a Swag 19:52 The Importance of Personalisations in the Sales Process 21:24 Evolving Swag Strategies: From Physical Items to Digital Offerings 24:07 Exchanging Online Value for Real-world Connections 25:47 Incorporating Personal Brand into Blog Articles 28:45 How Branded Search Helps with the Sales Process 30:16 Passing the Baton: Ed Trifone to Kaspar Szymanski This episode was recorded live on video May 16th 2023

Gaurav Sharma talks with Jason Barnard about leveling up your content through regular updates. Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a certified expert in Google Analytics and Google Ads. He has taken an agency from a 5-figure to a 7-figure income in just two years. He has increased leads by 10x, conversion rates by 2.8x, and traffic to 300,000 per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnels, and LinkedIn. He writes for reputable publications such as HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch and many more. He uses his experience to help SaaS companies, influencers, local businesses, and e-commerce brands increase their traffic, leads, sales, and authority. The main purpose of updating website content is to increase its overall quality and usefulness to the target audience. This process groovily involves regular updates and optimisation to ensure that the information is accurate and user-friendly, and that the content is optimised for search engines. Digital marketers can significantly increase user engagement, improve search engine visibility, and build a better online brand presence. In this wonderful episode, Gaurav Sharma advocates for a strategic approach to content updating, knowing well the impact of outdated content on a website's performance. He highlights that updating publishers' top ten articles to provide new insights and value can make a significant difference in keeping users interested and staying competitive in the online landscape. As always, the show ends with passing the baton… Gaurav passes the virtual baton to next week’s brilliant guest, Ed Trifone. What you’ll learn from Gaurav Sharma 00:00 Gaurav Sharma and Jason Barnard 01:01 Attrock’s Brand SERP and Knowledge Panel 01:35 Gaurav Sharma’s Brand SERP and Knowledge Panel 02:58 Digital PR Efforts and Overcoming Rejections 04:22 Kalicube’s Three Solutions for Your Brand SERP 05:00 Updating Existing Articles on Your Website 09:29 Analysing SERPs 11:14 Effective Keyword Optimisation Strategies for Improved SEO 14:12 Listicles Vs How-To Articles 18:04 Prioritising the Content to Optimise 20:17 Updating Publishing Dates 22:15 Internal Linking 23:47 How Does Leveling Up Your Content Help with Branded Search? 25:39 Passing the Baton: Gaurav Sharma to Ed Trifone This episode was recorded live on video May 9th 2023

Amanda Milligan talks with Jason Barnard about improve your brand authority with newsworthy content. Amanda Milligan is Head of Marketing at Stacker Studio, a new, innovative way for brands to earn media at scale. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as at conferences like SMX, MozCon, SearchLove, BrightonSEO, State of Search, and Pubcon. To stand out in the competitive content creation market, it is critical to offer content that is unique and newsworthy. Businesses should focus on providing information that adds value and relevance to the lives of their target audience. Creating content that stands out helps brands build authority and credibility in the industry, which in turn can increase discoverability. In this fantastic episode, Amanda Milligan highlights the importance of creating original content that offers a fresh perspective. By working with authoritative sources within the industry, businesses can present information that is both new and credible, which increases their brand's reputation and provides a competitive advantage. Throughout the conversation, Amanda provides examples of different types of newsworthy content, such as case studies and testimonials, that companies can consider for their content strategies. As always, the show ends with passing the baton… Amanda sweetly passes the virtual baton to next week’s awesome guest, Gaurav Sharma. What you’ll learn from Amanda Milligan 00:00 Amanda Milligan and Jason Barnard 01:46 Creating Newsworthy Content 03:22 Amanda Milligan’s Brand SERP on Bing 05:42 Identifying Authoritative Sources 07:54 Repeating Yourself to Educate AI Algorithms 08:30 Stacker’s Brand SERP on Google 12:54 Kalicube’s Three Solutions for Your Brand SERP 13:53 Brand Authority for Whom 16:19 Originality, Usefulness, and Newsworthiness 19:19 Topical VS Tangential Content 26:27 Combination of Repetition and Authoritativeness 29:26 How Can Newsworthy Content Help with Branded Search? 31:40 Passing the Baton: Amanda Milligan to Gaurav Sharma This episode was recorded live on video May 2nd 2023

Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR. As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week’s incredibly brilliant guest, Amanda Milligan. What you’ll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson’s Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023

Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing. Matt Artz is an anthropologist, designer, strategist, product manager and entrepreneur known for his innovative work in user experience, product development and consumer insights. He is Head of Product and User Experience at Cloudshadow, founder of Anthro to UX and Azimuth Labs, and adjunct professor of marketing at Fordham University's Gabelli School of Business. Matt is also a sought-after speaker and thought leader, speaking to international audiences at conferences and on podcasts. He is passionate about responsible design in new technologies and is currently co-editing a volume on anthropology and new technologies to be published by Routledge in 2024. The ever-changing world of content marketing requires innovative techniques that truly connect with your target audience. But how can you do this effectively? Hmmm… It's important to understand your target audience on a deeper cultural and psychological level. And that's where anthropological concepts come in, offering insights into both the general human experience and the unique elements that shape specific audience segments. In this remarkable episode with the rather groovy Matt Artz, explains how understanding and applying anthropology can drive your content marketing. Matt shares his incredible knowledge on understanding customer needs, providing value to them, his thoughts on AI-generated content, and applying anthropology to learn more about user behavior so you're able to create truly engaging content that aligns with your audience's core values, beliefs, and motivations. As always, the show ends with passing the baton…Matt delightfully passes the virtual baton to next week’s wonderful guest, Anika Jackson. What you’ll learn from Matt Artz 00:00 Matt Artz and Jason Barnard 00:49 Matt Artz’s Brand SERP and Knowledge Panel 05:44 Done for You Knowledge Panel Service by Kalicube 06:17 Understanding Anthropology 09:03 Different Brand Messages for Segmented Audiences 09:17 Understanding Needs and Delivering Value to Clients 11:33 Content Marketing Using Anthropology 12:12 Matt Artz’s Thoughts on AI-Generated Content 13:03 Anthropology to Create More Semantically Relevant Content 15:30 What Does Data Mean in the Context of Anthropology? 19:07 The Concept of Unknown Unknowns 22:11 Balancing Long-Term Strategy and Short-Term ROI 25:13 Using Anthropology to Understand User Behavior 29:33 How Can Anthropology Help with Branded Search 30:45 Passing the Baton: Matt Artz to Anika Jackson This episode was recorded live on video April 18th 2023

Ruan Marinho talks with Jason Barnard about combining the metaverse with digital marketing. Ruan Marinho is the founder of Develomark and leads the company with the vision of achieving the best end result for customers. The vision began after working in his father's painting business and quickly seeing business results after his father's business was listed in Google search results. Shortly thereafter, Ruan's father was able to discontinue the advertising services he had been paying for due to explosive search engine results. In a world where buyers are actively searching the Internet for their next business, Ruan advises his clients on how best to connect with potential buyers. As a marketer, integrating Metaverse technology into your digital marketing strategy can catapult your brand to new heights and allow you to engage with your audience in more immersive and interactive ways. But what really is the Metaverse? Hmmm… In this incredible episode, Ruan Marinho discusses the definition of the Metaverse and how it differs from the virtual world. He shares tonnes of knowledge about how the Metaverse plays a huge role in digital marketing, interacting with customers in real time and creating new opportunities for sales and marketing. Ruan provides groovy insights on how you can bring and control your identity in the Metaverse, the role avatars play, and the impact the Metaverse has on different industries. As always, the show ends with passing the baton…Ruan fantastically passes the virtual baton to next week’s awesome guest, Matt Artz. What you’ll learn from Ruan Marinho 00:00 Ruan Marinho and Jason Barnard 00:52 Ruan Marinho’s Digital Marketing Experience 01:03 Website Building Experience with Duda 03:00 Will Every Company Enter the Metaverse? 04:01 Ruan Marinho’s Brand SERP 04:49 Develomark’s Brand SERP 07:10 Kalicube Solutions for Your Brand SERP 07:35 What is the Metaverse? 09:46 Boowa and Kwala: Animated Shop in 2004 12:31 The Roles of Avatars in the Metaverse 13:57 Controlling Identity and Privacy in the Metaverse 14:53 How Do You Bring Your Identify into the Metaverse 18:53 Virtual Worlds Vs the Metaverse 21:23 Mark Zuckerberg’s Metaverse 22:19 Investing in the Metaverse 25:35 Impact of the Metaverse on Various Industries 28:44 How can the Metaverse help with Branded Search 29:15 How Does Branded Search Tie In with the Metaverse 30:30 Passing the Baton: Ruan Marinho to Matt Artz This episode was recorded live on video April 11th 2023

Allison Riggs talks with Jason Barnard about building a self-sufficient team with they ask, you answer. Allison Riggs excels as a transformation catalyst for organisations around the world. She trains sales, marketing and leadership teams to create a culture of radical transparency in their organisations that empowers them to become the most trusted voice in their field. She has deep roots in the marketing world and has leveraged her corporate and agency experience to prove the value of great content, great communication, and great leadership. All of this ultimately leads to more cohesive, productive teams, higher sales, and more trust with clients. To effectively address customer questions and deliver valuable content, it's essential for digital marketers to conduct thorough market research and constantly stay informed about industry trends and consumer behaviour. In this incredibly wonderful episode, Allison Riggs shares lots of knowledge about creating a content style guide and prioritising relevant content topics. Allison explains the "They Ask, You Answer" strategy and how it's a perfect solution for digital marketers looking to groovily revolutionise their in-house marketing tactics and secure an advantageous position in the online space while building a self-sufficient team. As always, the show ends with passing the baton… Allison passes the virtual baton to next week’s fantastic guest, Ruan Marinho. What you’ll learn from Allison Riggs 00:00 Allison Riggs and Jason Barnard 00:38 Allison Riggs’ Brand SERP 03:10 Impact Plus’ Brand SERP 06:07 Why Bring Marketing In-house? 07:28 Brand Voice and Human Connection 09:40 Content Style Guide 10:41 What Does the Content Style Guide Look Like? 12:30 They Ask You Answer 15:43 Prioritising Topics for Content Creation 19:49 Educating Buyers on the Cost of Your Products and Services 23:36 Building a Self-Sufficient Team 29:18 How Does Branded Search Fit in With a Self-Sufficient Team with They Ask You Answer 31:09 Passing the Baton: Allison Riggs to Ruan Marinho This episode was recorded live on video April 4th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Cercone talks with Jason Barnard about how to tell your authentic story as a podcast guest. Jason Cercone is the host of Evolution of Brand, a podcast that features stories and strategies for building an authentic personal brand. With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consuming power of storytelling and simplifying podcast guesting. He helps executives develop their authentic story and confidently tell it as a podcast guest, while maximising the value of each guest appearance and establishing thought leadership in their niche. When you're telling your authentic story as a podcast guest, it's important to leave a lasting impression. But how? Jason Cercone reveals how to make the most of your podcast guest appearance in this super awesome episode. Jason shares brilliant tips on writing podcast guest pitches and focuses on value-driven podcasts as opposed to sales-driven podcasts. He emphasises building a strong connection with the person or audience, providing value to the audience, and telling your story authentically, with the right attitude and commitment. As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s groovy guest, Allison Riggs. What you’ll learn from Jason Cercone 00:00 Jason Cercone and Jason Barnard 01:00 What are the Risks When a Podcast is More Sales-oriented Than Value-oriented? 01:43 How Does Jason Cercone Describe Podcast Guesting 03:21 Jason Cercone’s Brand SERP 05:33 Jason Cercone’s Tips to Boosting Website Retention Rate 07:35 Kalicube: Three Solutions for Your Brand SERP 08:06 How Jason Cercone Started in Podcasting 13:57 What Makes You a Standout Podcast Guest 14:46 Tips for Writing a Podcast Guest Pitch 20:23 Cliffs Notes About You as a Guest 22:45 How to Communicate the Value You Can Offer to Their Audience 26:14 How Can Being a Podcast Guest Help with Branded Search? 28:52 Passing the Baton: Jason Cercone to Allison Riggs This episode was recorded live on video March 28th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients. Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging. To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on 'gain' marketing, which aims to build relationships, rather than 'pain' marketing, which only addresses the emotional aspects of their problems. There is also a key difference between content and messaging, which is knowing your audience. You can also build a loyal and engaged customer base by using content and messaging to appeal to potential customers and position yourself as an authority. In this exciting episode, Fabi Paolini discusses insightful nuggets for attracting premium clients. Fabi shares who her premium clients are and that you need to identify your own premium clients. Connecting with those who are actively seeking solutions is also a useful way to generate more engagement. Using pre-sell offers and different types of content is also important to attract attention and build relationships. Creating a unique selling proposition to stand out from the competition and filtering out unqualified prospects as they move through the sales funnel are essential steps. As always, the show ends with passing the baton…Fabi wonderfully passes the virtual baton to next week’s fantastic guest, Jason Cercone. What you’ll learn from Fabi Paolini 00:00 Fabi Paolini and Jason Barnard 01:01 Fabi Paolini’s Brand SERP and Knowledge Panel 02:45 Done for You Knowledge Panel Service by Kalicube 03:14 Where Do You Start When Trying to Attract Premium Clients? 03:32 Fabi Paolini’s Definition of a Premium Client 05:45 The Importance of Communicating with Your Audience Through Your Content 07:16 Focus More on Gain Marketing and Less on Pain Marketing 08:32 Talk to People Who are Actively Looking for Solutions 13:47 Pre-Selling Offers Before You Pitch 14:14 Contents to Build Your Business 14:25 Grow Your Audience Type of Content 14:34 Nurture Your Audience Type of Content 14:55 People’s Messaging Problem for Their Business 16:00 Stand Where the Audience is Looking Marketing Approach 17:06 What is a Unique Selling Proposition? 17:26 Filtering Out People as They Move Through the Sales Funnel 18:40 Sell to Your Audience Type of Content 19:39 What Does Magnetising Through Message Embodiment Mean? 22:20 Positioning Your Brand as an Authority 25:02 The Difference Between Content and Messaging 26:50 How can Attracting Premium Clients Help with Branded Search 28:16 Passing the Baton: Fabi Paolini to Jason Cercone This episode was recorded live on video March 21st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand. Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation. For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential customers, you need to offer solutions to their problems and address their concerns through your content and website. In this insightful episode, Lorraine Ball reveals a lot about how to build your brand through SEO. Lorraine discusses the need to identify the questions people have when they want to work with you and create content that answers those questions. She explains the importance of learning how to prioritise the relevant questions you need to answer, and to listen and review existing customer interactions. As always, the show ends with passing the baton… Lorraine sweetly passes the virtual baton to next week’s delightful guest, Fabi Paolini. What you’ll learn from Lorraine Ball 00:00 Lorraine Ball and Jason Barnard 01:35 Lorraine Ball’s Brand SERP 04:51 Kalicube Support Group 05:24 Lorraine Ball’s Thoughts on Twitter 05:52 Choosing Which Social Platforms are Best for You 07:26 Building Brand Through SEO 09:11 Identify the Questions People Have When They Want to Work with You 09:51 What is Content Based SEO? 12:24 How to Prioritise Which Questions to Answer on Your Website 15:17 How Lorraine Ball is Evaluates SEO 16:48 What Happens When You Answer Unrelated Questions 18:14 Who is Your Brand About? 19:29 From Federal Express to FedEx 21:55 Trust and Like in Business Context 26:42 How Does Branded Search Tie in with Content Based SEO 28:55 Passing the Baton: Lorraine Ball to Fabi Paolini This episode was recorded live on video March 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you’ll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube’s Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5 03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers’ How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer’s Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Nat Rosasco talks with Jason Barnard about Agencies: how to create a bespoke project that wows your client. Nat Rosasco is a digital marketing entrepreneur and founder of Olive Street Design, Olive & Ash Design and Ballot Box Digital, online digital marketing companies with a proven track record of developing web marketing strategies, delivering branded digital experiences for clients and brands, building and designing websites, forming strategic partnerships, driving revenue and increasing profits in competitive markets. Nat has a deep understanding of the sales and marketing sector with proven expertise in business, operations and team building. Olive Street Design currently has over 1,365 clients in the United States, Asia, Africa and Europe including The Hasty Pudding of Harvard University, The Seattle Times, City of Chicago, Sweet Baby Ray's, University of Michigan, Northwestern University, AARP, Seminole County Supervisor of Elections, the City of Pompano Beach and the University of Notre Dame. Mr. Rosasco earned his undergraduate degree in economics from the University of Michigan and his MBA in marketing from DePaul University. He is also a member of the Small Business Council of Small Business for America's Future. Nat is originally from Chicago, Illinois, and currently resides in the Chicago area with his wife, Patricia. Their four children and seven grandchildren also live in the Chicago area. It can be nerve-wracking for an agency trying to develop a bespoke project for a small and medium sized business that is competing with the big players in the industry. There are lots to consider including factors such as limited budget, website, digital footprint and social media presence. Wow! This outstandingly incredible episode with Jason Barnard and Nat Rosasco discusses how to create a "wow" project for your clients (small and medium businesses) that not only impresses them, but helps them compete with larger companies. Nat shares brilliant tips for creating a website, aligning budget to expectations, cutting development time and costs in half, and choosing the right fonts, colours, calls to action, hero banners, personal branding, corporate branding, and more. Nat explains how he uses geo-targeting to optimise his clients' businesses and ultimately help them get on the first page of search engine results. Jason also explains that one business can not serve all customers and that it's important to figure out who you are really relevant to so you can focus on that and then potentially expand as your business grows. As always, the show ends with passing the baton… Nat passes the virtual baton to next week’s delightful guest, Allison Riggs. What you’ll learn from Nat Rosasco 00:00 Nat Rosasco and Jason Barnard 02:42 Nat Rosasco’s Brand SERP on Bing 03:06 Kalicube Support Group 03:14 Chat GPT on Bing 04:22 Chat GPT’s Accurate Representation of Nat Rosasco 05:29 The Need to Pay Attention to Your Digital Ecosystem and That of Your Brand 07:50 Koray Tuğberk GÜBÜR 25,000 Words Review for Kalicube Pro 08:32 What are the First Steps in Creating a Wow Project for Your Client 09:31 Nat Rosasco’s Website Builder Platform Preference 12:26 Align Budget with Expectations When Building a Website 12:44 The Importance of CTAs on a Webpage 15:41 Geo-target the Client to Optimize Their Search Engine Results 18:22 Clear and Consistent Branding 19:44 Google is Your New Business Card 21:33 Creating an Email Marketing Template that Matches the Website 21:55 Google Business Reviews and Facebook Reviews 23:45 Nat Rosasco’s Personal Branding 25:57 Nat Rosasco’s Personal Brand and Corporate Brand Intertwined 28:14 How Bespoke Projects That Wow Your Clients Fit into the Context of Branded Search 29:10 Passing the Baton: Nat Rosasco to Allison Riggs This episode was recorded live on video February 28th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Scott Turman talks with Jason Barnard about building a personal brand online with a book. Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon, and "How to Build Your Brand with a Book: Establishing Yourself as a Published Expert." As a business owner or marketer, using a book to increase visibility online is critical because it is an effective approach to getting your message across to a wide audience and establishing authority in Google’s eyes. A book helps you reach out to potential clients and business partners in a personal and professional way. It allows you to showcase your grooviest experience and expert understanding in your industry and explain why your products or services are better than those of your competitors. A book also gives you a platform to share your story in an engaging way, allowing readers to connect with you on a more intimate level. Jason Barnard wrote the book "The Fundamentals of Brand SERPs for Business" with Scott Turman's team of writing experts. And in this delightful episode, they discuss how the book came to be, from Jason's geeky perspective to something easy to understand. Scott also shared brilliant tips for writing a book, his approach to becoming an authority in Google's eyes and how writing a book can help you build a personal brand online. As always, the show ends with passing the baton…Scott wonderfully passes the virtual baton to next week’s brilliant guest, Nat Rosasco. What you’ll learn from Scott Turman 00:00 Scott Turman and Jason Barnard 00:13 The Fundamentals of Brand SERPs for Business 01:44 Scott Turman’s Brand SERP 02:47 Knowledge Panel Tips from Jason Barnard 03:05 Scott Turman’s Knowledge Panel 04:33 Kalicube Pro’s Analysis of Scott Turman’s Knowledge Panel 08:09 Knowledge Panel Done for You Service by Kalicube 08:43 How Scott Turman Started Building a Personal Brand Online with a Book 10:25 Can Publishing a Book Help Your Personal Brand More than Articles 11:37 Scott Turman’s Tips for Writing a Book 12:29 Scott Turman’s Approach to Becoming an Authority in Google's Eyes 14:31 Advantages of Writing a Book 16:20 Writing a book with an Expert Writing Team 19:03 Building Authority with Limited Time: Podcast Vs Books 22:59 How Does a Book Work for You in Terms of Google? 24:19 Knowledge Panel Spam: Publishing Plagiarized Books to Get a Knowledge Panel 27:13 How Does Branded Search Tie in with Writing a Book? 28:25 Passing the Baton: Scott Turman to Nat Rosasco This episode was recorded live on video February 21st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Josh Ramsey talks with Jason Barnard about ClearBrand marketing flywheel. Josh Ramsey is the business development manager at ClearBrand.com. A digital marketing agency focused on data-driven marketing that gets results: more leads and sales. He believes that without good marketing, businesses die and people suffer, and that ethical, scientific marketing can change the world. A marketing flywheel is important because it provides a holistic view of the entire Customer Journey, helping marketers understand the motivations and needs of their target audience. By understanding the Customer Journey, marketers can develop an effective marketing strategy that engages customers and drives them to action. The Marketing Flywheel also helps marketers identify opportunities for improvement in their current strategies. In this groovily insightful episode, Josh Ramsey dives into the powerful concept of the ClearBrand Marketing Flywheel and explains how it helps reduce marketing waste, increase credibility, and ensure your brand is seen. ClearBrand Marketing Flywheel focuses on three key components: Building Memories, Maximizing Availability, and Reaching the Market. He firmly believes in the power of storytelling, design and distinctiveness to engage customers and leave a lasting impression. Along the way, Josh points out the risks to take and the importance of doing research to make sure your brand stands out in the right way. And Josh believes that luck is just a matter of preparation and that marketing should always be based on data. As always the show ends with passing the baton… Josh cheerfully passes the virtual baton to next week’s awesome guest, Scott Turman. What you’ll learn from Josh Ramsey 00:00 Josh Ramsey and Jason Barnard 00:53 ClearBrand’s Brand SERP 00:57 Why Does ClearBrand Run Google Ads for Its Own Brand Name 03:43 ClearBrand’s Video Strategy 04:40 Kalicube’s Three Solutions for Your Brand SERP 05:05 Three Essential Components of a Flywheel 05:25 What is a Flywheel? 05:39 First Essential Component of a Flywheel: Build Memories 07:16 Second Essential Component of a Flywheel: Maximising Availability 08:08 Third Essential Component of a Flywheel: Reach The Market 10:30 Two Essential Actions to Achieve Each Component of a Flywheel 10:38 Essential Actions to Build Memories: Story and Design 10:42 How Does a Story Help Engage with Customers 11:20 The Importance of Design to Become a Recognisable and Memorable Brand 12:12 Competitor and Market Research 16:20 Essential Actions to Maximising Availability: Easy to Find and Easy to Buy 16:30 How Do You Make Your Brand Easy to Find 17:01 Reducing Buying Friction 20:20 Essential Actions to Reach The Market: Focus on Users and Uses 30:47 The Need to Listen to the Market 31:31 How Can a Marketing Flywheel Help with Branded Search? 34:01 Passing the Baton: Josh Ramsey to Scott Turman CTA: https://bit.ly/3YCvIoZ This episode was recorded live on video February 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

John Ozuysal talks with Jason Barnard about how to create content that converts. John Ozuysal is a growth marketer, 2x entrepreneur with 1x exit and has helped companies go from 0 to 7 figures. He is currently a co-founder of a 500 Startups backed Datapad. To this day he helps startups, accelerators and investors with growth marketing. An essential part of content marketing is creating content that prompts the reader to take an action, whether it's subscribing to a newsletter, making a purchase, or signing up for a free trial. This type of content builds trust with readers, provides them with useful information, and encourages them to take action. It is important to produce content that encourages purchase, as it leads to more engagement and conversions. Such content is tailored to the reader's needs and speaks to them in a way that they find appealing. They can also help you build relationships with your customers, which can lead to repeat business. They also help increase brand visibility and improve search engine visibility, which can lead to more customers and higher sales. John Ozuysal offers an in-depth look at the process of creating content that provides an AHA moment in this groovy episode. He shares expert tips on how to use images and videos to engage audiences and help readers understand the process, how to use customer questions to create content, and how to use screenshots and videos to showcase your product. Incredible indeed! As always the show ends with passing the baton… John wonderfully turns over the virtual baton to next week’s amazing guest, Josh Ramsey. What you’ll learn from John Ozuysal 00:00 John Ozuysal and Jason Barnard 00:58 DataPad’s Brand SERP 01:50 DataPas INC. Knowledge Panel 02:08 Kalicube Support Group 02:13 John Ozuysal’s Brand SERP and Knowledge Panel 03:49 Writing FAQs for Topical Authority 04:25 John Ozuysal's Approach to Writing Content for B2B Saas Websites 05:22 Disclaimer Content: Solve Problems with Your Product 07:03 How to Come Up with Topic Ideas 08:38 Images and Infographics for "How To" Content 10:14 Kalicube FAQ Content Analysis 14:23 The Benefits of Showing How Your Product Works to Potential Clients 15:35 Educate Readers with Your Content 16:55 Pitfalls and Drawbacks 17:59 Content Writing Tips from John Ozuysal 20:43 Desired Outcome Content 27:07 Homepage Content that Converts 31:44 Content Focused on the Current Solution 34:33 Product-led Content Marketing 36:01 Passing the Baton: John Ozuysal to Josh Ramsey This episode was recorded live on video February 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results. Gert Mellak is an SEO expert, the founder, and CEO of SEOLeverage.com – an International SEO agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results. Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want. In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert also shares his experience working with clients and discusses how to leverage their expertise to get the most out of SEO investments, through transparency, personalised videos and one-to-one conversations. Wonderful! As always, the show ends with passing the baton… Gert expertly passes the virtual baton to next week's brilliant guest, John Ozuysal. What you’ll learn from Gert Mellak 00:00 Gert Mellak and Jason Barnard 01:18 Gert Mellak’s Brand SERP and Knowledge Panel 01:55 Kalicube Support Group 03:48 Koray Tuğberk GÜBÜR’s Kalicube Pro Review 05:20 Determine What Conversions Mean for the Business 06:13 Conversion Vs Traffic 08:23 Understanding Business Goals and What You Can Achieve with Your SEO Efforts 09:44 Using Google Search Console 10:54 Analysing Keywords that Rank on a Website 12:33 Investing in Google Ads 16:54 The Importance of Transparency and Client Conversations 18:08 What are the Important KPIs that Average Users Need to Pay Attention to 21:18 Personalised Videos to Walk Clients Through Their Conversion Progress 25:09 How Does GPT-3 Affect SEO Strategy 28:12 How Does Branded Search Tie in with Conversion Driven SEO 31:52 Passing the Baton: Gert Mellak to John Ozuysal This episode was recorded live on video January 31st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Will Laurenson talks with Jason Barnard about the key to a perfect website. Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry. Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers. But what if you got that wrong and should focus on how the website works for customers and how it answers their questions and concerns about your products or services, as well as your business. What should you do to achieve a high conversion rate? In this interesting episode, Will Laurenson explains how to tailor the customer experience to increase a website's conversion rate. He also addresses the impact that text, images, and videos have on the customer experience on the website. In addition, he suggests some top-notch tools you can use to track and analyse your customers' actions while using your website, as well as the main barriers to conversion and how to overcome them. As always, the show ends with passing the baton…Will passes the virtual baton to next week’s super awesome guest Gert Mellak. What you’ll learn from Will Laurenson 00:00 Will Laurenson and Jason Barnard 00:44 Will Laurenson's Brand SERP in the UK 01:20 Kalicube Support Group 01:26 Customers Who Click's Brand SERP in the UK 01:35 Will Laurenson's Thoughts on Favicons on a Brand SERP 02:45 Favicons from a Branding and Marketing Perspective 03:55 Icons Vs Bullet Points on Product Pages 04:49 How Important is Text Vs Images on a Website 05:34 How Do Images and Videos on Websites Affect the Customer Experience 06:23 Recommended Tools for Analysing the Actions of Potential Customer on a Website 06:58 Jason Barnard’s Experience Installing Microsoft Clarity 08:03 Are There Limitations to Using Microsoft Clarity? 08:57 Knowledge Panel Done for You Service by Kalicube 10:00 What Makes a Perfect Website? 10:54 How Do Customer Personas Help Create a Website 15:47 What to Look for to Achieve a High Conversion Rate 20:11 How Does the Use of Vocabulary Impact Website Conversion 27:12 How Does Branded Search Fit into a Perfect Website 30:45 Passing the Baton: Will Laurenson to Gert Mellak This episode was recorded live on video January 24th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Burkay Alpyildiz talks with Jason Barnard about EoT: Enough of things and phygital explained. Burkay Alpyildiz is a Phygital Experience Leader, Serial Entrepreneur and Managing Director. After a solid engineering education, Burkay focused more on project management, international business and experience design. He founded or co-founded companies that had great success in their fields and had significant differences that made them unique in the industry. His primary expertise is developing products and solutions to industry problems. With his ability to manage complex projects, he is known in the industry as a problem solver. Burkay takes a holistic approach to designing digital experiences and believes that each link in the value chain has a major impact on the final product or service that the end consumer engages. His value-added products and services have received multiple awards from top management. In addition to his professional work, Burkay volunteers for SCORE Mentors in Metro NJ Chapter, which includes Union, Hudson and Essex counties. He mentors hundreds of small business owners and start-ups on their path to success. He is the "Most Valuable Player" at SCORE Metro NJ and was recognised nationally in 2020. More and more companies are taking advantage of technological advances when it comes to meeting the needs of their customers. However, as technology continues to progress, the need for physical workforce is decreasing, and this is a major social impact that can be expected in the coming years. So how does Phygital fit into all of this? Hmmm… In this incredible episode, the amazing Burkay Alpyildiz explains what phygital means and looks at the fascinating question of how to merge digital and physical experiences for the good of society while avoiding the pitfalls of technological over-acceptance, such as unemployment and social disruption. He delves into the best examples of phygital experiences from Chat GPT and explains how the government is responding through education to the social problems caused by digital progress. As always, the show ends with passing the baton…Burkay groovily passes the virtual baton to next week’s fantastic guest, Will Laurenson. What you’ll learn from Burkay Alpyildiz 00:00 Burkay Alpyildiz and Jason Barnard 00:43 Burkay Alpyildiz’s Brand SERP 01:15 Kalicube Support Group 02:08 Burkay Alpyildiz’s Brand SERP in Turkey 02:16 The Reason for Burkay Alpyildiz's Online Presence 05:07 Kalicube Pro Saas for Agencies 05:22 What Does Phygital Mean? 06:09 Phygital Experience Explained 07:28 The Social Impact of Technological Progress 09:58 What Does Phygital Design Mean? 11:35 How the COVID Pandemic Accelerated the Phygital Transformation 15:01 Examples of Phygital Experiences 17:43 Chat GPT’s Best Examples of Phygital Experience 18:50 Virtual Reality Shopping Experiences in Physical Stores 19:44 Google Glass and Its relationship to Phygital Experience 21:28 Phygital Healthcare Solutions 25:02 Government Response to Social Issues Caused by Digital Advances 27:47 Passing the Baton: Burkay Alpyildiz to Will Laurenson This episode was recorded live on video January 17th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Dennis Consorte talks with Jason Barnard about how to leverage press to build authority on Google. Dennis Consorte helps startups and small businesses because he believes that successful entrepreneurs give people hope, and that is more important today than ever. Dennis Consorte does this primarily through digital marketing and building teams and systems that enable incremental and sustainable growth in traffic, conversion and customer retention. He has over twenty years of digital marketing experience and sold his first ecommerce business in 2004. Today, he works as a digital marketing and operations consultant helping online businesses increase traffic, conversions and customer retention. His approach to digital marketing is unique in that he sees every touchpoint along the customer journey as an opportunity to build the kind of relationship one would expect only from face-to-face communication. Team building and storytelling are core to his methodology. Experts cannot claim to be experts just because they say they are. Experts need to prove their worth and let others speak on their behalf. In Google's case, you need third-party sources to help Google clearly understand who you are, what you do, and how much of an expert you really are. One way to do this is through the press. Press matters online and offline, and the incredibly brilliant Dennis Consorte reveals how to use your influence to get into third-party publications in this wonderful episode. He gives great tips on how to top the list of emails journalists receive per day and pique their interest with your story ideas and unique content. It's also important to provide journalists with data and direct them to your website where they can access information. Dennis also discusses how to get quoted in articles, build a foundation and work your way up to major publications. As always, the show ends with passing the baton… Dennis passes the virtual baton to next week’s awesome guest, Burkay Alpyildiz. What you’ll learn from Dennis Consorte 00:00 Dennis Consorte and Jason Barnard 02:04 Why Press Matters Online and Offline 02:42 Kalicube Pro Analysis on Consorte Marketing, Inc. 04:43 How Dennis Consorte Started Focusing on His Personal Brand 05:14 Dennis Consorte’s Reasons for Branding His Name 07:12 Knowledge Panel Done for You Service by Kalicube 07:56 Google’s Need for Third Party Corroboration 09:57 How to Leverage Your Influence to Get into Third Party Publications 12:05 Tips on How to Effectively Approach Journalists 13:40 Building Relationships with Journalists 14:47 Tools That Can Help You Connect with Reporters Looking for Quotes for Stories 15:43 Tips on How to Get Cited by Small Publications and Ladder Up to Large Publications 17:22 How to Develop Story Ideas for a Press Release 19:09 What are Data Stories? 19:24 How Dennis Consorte Creates Unique Content 19:59 Gathering Data Through Surveys 22:07 Creating Engaging Content from Collected Data 26:29 How to Embed Video Content in a Press Release 28:34 Dennis Consorte’s Thoughts on Branded Search and Digital PR 30:47 Passing the Baton: Dennis Consorte to Burkay Alpyildiz This episode was recorded live on video January 10th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tatiana Bonneau talks with Jason Barnard about domain names as brand assets. Tatiana Bonneau now works for MarkUpgrade.com and SmartBranding.com with the goal of helping entrepreneurs make better decisions about their online brands. She is interested in entrepreneurship with all its joys and pains, technology and how it affects our lives, names, business names and domains as brand assets. She is happy to help anyone with a serious interest with thoughts and ideas on any of these topics. Every website or business has its own unique domain name. And since it plays an important role in how customers can access or find your website, entrepreneurs and business owners should consider investing in one. The lovely Tatiana Bonneau shares her domain name expertise in this incredible episode. She explains the need for a domain strategy for businesses, its value, and the consequences of not having one. Some entrepreneurs and business owners shy away from the concept of owning a domain name because they don't know enough about it and the cost is too high, but owning a domain name comes with certain benefits, and it's important to understand how it works and how it's an asset to your brand. Tatiana also discusses some tips on buying domain names and what makes a good domain name. As always, the show ends with passing the baton… Tatiana enthusiastically passes over the virtual baton to next week’s groovy guest, Dennis Consorte. What you’ll learn from Tatiana Bonneau 00:00 Tatiana Bonneau and Jason Barnard 02:09 Branded Search (and Beyond) with Jason Barnard 03:17 Tatiana Bonneau’s Brand SERP 05:56 Tatiana Bonneau’s Knowledge Panel 06:13 Kalicube Support Group 06:58 Jason Barnard’s Knowledge Panel Tips 08:15 Is a .com Domain Necessary for Your Exact Brand Name? 11:36 What Makes a Good Domain Name? 13:26 The Value of a Domain Name to Your Brand and the Cost of Not Having One 20:05 Domain Name Tips 22:00 Strategies for Buying a Domain Name so Competitors Don’t Get It 22:51 The Importance of Knowing the Difference Between a Domain Name and URL in a Website 23:15 Why Do Companies Need a Domain Name Strategy 23:35 Different Uses for Domain Names 25:17 How is the Cost of Acquiring Domain Names Determined? 30:40 Brand Consistency 31:47 Passing the Baton: Tatiana Bonneau to Dennis Consorte This episode was recorded live on video January 3rd 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mads Singers talks with Jason Barnard about building a team rather than just a group of coworkers. Mads has more than 10 years of experience in Fortune 500 companies such as Xerox and IBM and more than 8 years of experience coaching and consulting online entrepreneurs in management and outsourcing. He has also spoken at many major events such as CMSEO, TiECon, DCBKK & DMSS Bali, SEO Spring Training, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads, who currently owns and manages 4 companies and employs more than 100 people, does not just talk the talk, he walks the walk. Mads is not only a management expert, but also an expert in growing and scaling an online business. He is one of the industry experts on the DISC method, which is a cornerstone of his management philosophy, and he shares his knowledge through the Effective Management Mastery course and community. Achieving attainable business goals requires a group of people working together as a team. Communication, trust, ownership and responsibilities are critical in this process. Building a team can be difficult without a team manager who has the necessary team management skills. It is also important to consider what type of team manager a team needs. In this wonderful episode, the rather brilliant Mads Singers gives wonderful insights into the value of delegating responsibility, how to recognise people with team management skills, and how to deal with someone who is afraid to step up to a higher position and take responsibility. The highlight of the episode is how to effectively build a team that works together to achieve maximum productivity and groovy results. As always, the show ends with passing the baton… Mads passes the virtual baton to next week’s absolutely delightful guest, Tatiana Bonneau. What you’ll learn from Mads Singers 00:00 Mads Singers and Jason Barnard 01:21 Mads Singers’ Brand SERP 02:32 SEO Mastery Summit Saigon 03:21 Team Building Tips from Mads Singers 06:44 The Value of Delegating Responsibilities 08:42 How to Deal with People Afraid to Take Responsibility 10:10 How to Deal with Remote Workers Who Feel Isolated 10:41 One-to-One Meeting Vs Team Meetings 11:51 What are One-to-One Meetings Good for? 13:27 Knowledge Panel Done for You Service by Kalicube 14:06 How to Turn Your Coworkers Into a Real Team 16:06 The Difference Between Hierarchical Organisation Structure and Flat Organisation 17:44 What Does Leading a Team Mean? 18:56 Promotion Qualification: Team Management Skills 19:48 How to Recognise People with Team Management Skills 20:00 How Advantageous Good Communication is in a Leadership and Management Position 21:23 Considerations for the Type of Team Manager the Team Needs 21:58 What to Look for When Promoting or Hiring at the Corporate Level 23:50 Where in a Hierarchical Structure Do Teams Form? 24:54 How to Bring Teams Together Into an Overall Organisational Team 27:42 Setting Goals and Formulating Plans 30:18 Ownership and Responsibilities within a Team 35:08 Passing the Baton: Mads Singers to Tatiana Bonneau This episode was recorded live on video December 27th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Irina Poddubnaia talks with Jason Barnard about how to make 5-10% extra sales on Autopilot. Irina Poddubnaia is the founder of TrackMage, a package tracking software that increases sales and customer loyalty by providing a superior post-purchase customer experience. Her journey began by managing a fulfillment center in China for 2.5 years (without speaking Chinese) and then starting and successfully running a SAAS company to this day - completely remotely and without external funding. While ecommerce sellers focus on acquiring new customers, they often overlook the opportunity to generate additional revenue through their existing customers. Retaining customers and keeping them in a cycle to repeat orders should also be a priority in marketing strategy. In this episode, the amazing Irina Poddubnaia discusses how ecommerce stores can get additional sales from customers who have recently purchased and are still checking their delivery status. Irina also explains the importance of keeping your brand name in the minds of your customers throughout the buying process and getting customer reviews. Positive feedback promotes the brand and serves as a good reference for future customers. And negative feedback can be used to improve existing processes and the customer experience. As always, the show ends with passing the baton…Irina passes the virtual baton to next week’s incredibly fantastic guest Dmitrii Kustov. What you’ll learn from Irina Poddubnaia 00:00 Irina Poddubnaia and Jason Barnard01:36 Irina Poddubnaia’s Brand SERP02:10 Jason Barnard’s Brand SERP03:08 Google’s Vertical Brand SERP Filter03:16 Kalicube Support Group04:00 Kalicube Knowledge Panel Course04:19 Post Funnel Vs Flywheel Cycle06:39 How to Reactivate an Ecommerce Customer08:17 How to Keep Customers on Your Website While They Check Delivery Status08:48 How to Anchor Your Brand in the Minds of Your Customers Throughout the Buyer Journey12:15 How to Get Repeat Orders from Existing Clients14:28 The Importance of Training Customers to Use Your Ecommerce Platform15:24 Customer Retention Rate16:33 How to Turn Trained Customers into Ambassadors16:49 Why is it Important to Get Customer Reviews19:57 When is the Right Time to Request a Customer Review21:56 Asking the Right Questions to Get a Review26:44 Passing the Baton: Irina Poddubnaia to Dmitrii Kustov This episode was recorded live on video December 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution. As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia. What you’ll learn from Alexandra Tachalova 00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus’ Brand SERP02:14 Alexandra Tachalova’s Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia This episode was recorded live on video December 06th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer). Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which meant lost revenue for most companies. This inspired his latest publishing venture, a series of three books that includes "Accidental SEO Manager," currently available on Amazon. One person at the top of the organizational structure is responsible for each of the many departments that make up large companies. But can someone in the executive suite be held responsible for SEOs as part of the corporate organization, considering that they contribute a good percentage of online revenue? In this insightful episode, Ash Nallawalla talks at length about the tasks that a CWO or Chief Web Officer can take on to represent and optimise the role of SEOs in both technical and marketing areas. Ash Nallawalla discusses in detail in this insightful episode the roles that a CWO or Chief Web Officer can take on to represent and maximize the function of SEO. He also shares brilliant knowledge about web governance, explains why companies are still hesitant to have a CWO and why a company should invest in SEO. As always, the show ends with passing the baton… Ash groovily turns over the virtual baton to next week’s delightful guest Alexandra Tachalova. What you’ll learn from Ash Nallawalla 00:00 Ash Nallawalla and Jason Barnard00:50 Ash Nallawalla’s Brand SERP01:20 Ashok Nallawalla’s Brand SERP03:36 Knowledge Panel Tips from Jason Barnard03:55 Brand SERP and Knowledge Panel Support Group04:22 Knowledge Panel Done for Jason Hennessey by Kalicube Using the Kalicube Process 04:29 Knowledge Panel Checklist05:08 Ash Nallawalla’s Definition of a CWO06:59 The Difference Between SEO and Other Jobs in a Company08:20 What Does Accidental SEO mean?08:53 SEO and CWO09:13 Organisational Role of a Chief Web Officer10:00 What is Web Governance?11:56 Investing in SEO13:08 Having Google Ads on Your Brand Name for Every Brand or Just the Big Brands14:30 How to Recruit a Good SEO20:50 Having someone in the C-suite Who Represents SEO22:15 Why Companies are Still Hesitant to Have a Chief Web Officer30:15 Passing the baton: Ash Nallawalla to Alexandra Tachalova This episode was recorded live on video November 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Carly J. Cais talks with Jason Barnard about spark your marketing with conversion content. Carly J. Cais started in marketing before she even knew it was marketing: she created websites for businesses in 2001 (her first website was a My Little Pony flipping shop ). She later started a niche blog and grew it over 12 years to a monthly readership of more than 120,000, partnering with ad networks and brands like L'OREAL, Martha Stewart Crafts and PLAID. She initially worked in B2C marketing, then moved into B2B in 2014, landing in the SaaS space shortly thereafter. After working with a number of early-stage startups, she found a knack for growing SaaS organizations through a combination of marketing, operations and Sales enablement, helping companies grow their pipeline, expand their customer base and lay the groundwork for scaling. She co-founded a consulting firm in mid-2021 and launched her own business as RevvSpark in early 2022. RevvSpark provides conversion content to marketing and sales teams of B2B SaaS companies with a focus on content marketing, demand gen and sales enablement. If it's visual and needs to persuade and convert, RevvSpark delivers it. Sales and marketing alignment is critical for any business. Creating common goals, strategies and communication between each team to also deliver consistent messaging and content that guides customers along their Buyer's Journey, regardless of what stage they are at. In this wonderful episode, the lovely Carly J. Cais shares brilliant nuggets about how to create high-converting content using her SPARK principle, Strategy, Planning, Assessment, Roles and Responsibilities, and Kick Start. She also goes into detail about the three stages of the buyer journey, the Awareness Stage, the Conversion Stage, and the Decision Stage, and what content best fits each stage: Top of Funnel Content, Middle of Funnel Content, and Bottom of Funnel Content. Carly also discusses how to get customer feedback in order to understand their pain points and recommended a book as a resource. As always, the show ends with passing the baton… the wonderful Carly passes the virtual baton to Ash Nallawalla, who will be next week's incredible guest. What you’ll learn from Carly J. Cais 00:00 Carly J. Cais and Jason Barnard01:35 Carly J. Cais’ Brand SERP02:15 Kalicube Knowledge Panel and Support Group02:22 Kalicube’s Brand SERP03:38 Knowledge Panel Done for You Services by Kalicube04:01 What Does SPARK Mean?04:14 The Process for Improving Customer Touch Points Along the Buyer’s Journey04:25 Step 1: Start with a Strategy05:10 Step 2: Create a Plan05:16 Step 3: Conduct an Assessment and Audit06:15 Aligning Sales and Marketing to Improve Customer Experience08:43 Updating Website Content and General Web Information To Guide Customers on their Buyer’s Journey11:09 Importance of a Consistent Marketing Message12:12 Using Tools and Manual Process to Review Content For Google and Users14:54 Step 4: Defining Roles and Responsibilities of Team Members17:00 How Do You Know Which Content to Focus on?17:11 Three Stages in the Buyer’s Journey17:25 Awareness Stage: Top of Funnel Content21:34 Conversion Stage: Middle of Funnel Content22:09 Creating Multiple Content Options to Help Customers Whichever Stage They Started Their Buyer's Journey25:03 Getting Customer Feedback to Understand Their Pain Points26:17 Decision Stage: Bottom of Funnel Content26:35 Carly J. Cais’ Book Recommendation29:01 Passing the Baton: Carly J. Cais to Ash Nallawalla This episode was recorded live on video November 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible. Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy. As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week. What you’ll learn from Joseph S. Kahn 00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan’s Theory on Why Many SEOs are Musicians05:14 Hum JAM’s Brand SERP in Atlanta05:42 Hum JAM’s Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan’s Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM’s Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it’s Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan’s Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais This episode was recorded live on video November 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Shane Hodge talks with Jason Barnard about make your website a booking and buying machine. Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services. In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have a website where customers or potential customers can find out about the product or service you offer. Websites can be more than just a "customer attraction programme" and you can absolutely make your website a booking and buying engine for your business. This entertaining and insightful episode with Shane Hodge and Jason Barnard offers incredible tips on how to effectively convert prospects into buyers on your website. From call-to-actions that actually work, to text and colour, to where in a page you should place customer reviews and testimonials, to the best way you can highlight features and benefits of the products and services you offer… and how to ensure your potential client understands at a glance "why they should buy from you". Last (HUGE) point: when you are creating a website, think about who you are designing it for. As always, the show ends with passing the baton… Shane delightfully passes the virtual baton to next week's brilliant guest, Joseph S. Khan… with a song! What you’ll learn from Shane Hodge 00:00 Shane Hodge and Jason Barnard 00:46 Shane Hodge's Brand SERP01:12 TheCamel.co’s Brand SERP01:30 Duda’s Knowledge Panel in the US01:56 Kalicube’s Knowledge Panel and Brand SERP Support Group02:20 Website Builder: Duda Vs WordPress04:49 Koray Tuğberk GÜBÜR’s 25,000 Word Review of Kalicube Pro05:58 Team Kalicube07:49 How to Make Your Website a Booking and Buying Machine08:00 The Importance of Call-to-Action to Any Website08:30 What Role Does a Website Really Perform for a Business09:08 How Social Media has Changed the Way We Look at Website Content10:06 How to Convince Business Owners to Stop Trying to be Pixel Perfect with Their Website11:11 Who Should You Design your Website for?12:24 Where is the Ideal Place for Customer Reviews on a Website?13:40 Effective Website Page Structure13:48 Highlighting Features and Benefits17:30 Distinguish Your Own Personality from Your Brand’s Personality20:48 Are Website Text and Color Important to a Customer’s Booking and Buying Decision22:16 Shane Hodge’s Tips for Including Call to Actions on a Website26:42 How to Effectively Filter Potential Clients on a Website30:46 Passing the Baton: Shane Hodge to Joseph S. Khan This episode was recorded live on video November 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Stacey Hall talks with Jason Barnard about how to make sales by staying in your comfort zone. Stacey Hall is the founder of Success with Stacey Hall and has made it to #1 on the bestseller list with 5 books in several countries. Her new book is Selling From Your Comfort Zone. She is known for her myth debunking social media marketing training program "Go for YES" which has helped thousands of people increase sales, satisfaction and success. She is an acclaimed speaker who received recognition for her TEDx talk. Her mission is to help salespeople reach and connect with their ideal audience, solve their audience's problems, and leave a legacy that will live on long after she is gone. Going beyond your comfort zone can help you achieve in a variety of areas of life. But is the same requirement necessary for sales? Hmmm … What if you can be in a situation where people are attracted to what you sell whilst you stay in your comfort zone and maintain your principles, your talents, your confidence and your power zone? The wonderful Stacey Hall shares great insights from her book, Selling From Your Comfort Zone, in this brilliant episode with Jason Barnard. She covers the new ABC's of selling: Alignment, Belief and Consistency (a lot better than Always Be Closing), and also shares her own philosophies in selling - Stacey's Scale of Sale. Stacey puts a lot of emphasis on having a comfortable story to share with the audience. You have to make sure you know why you want to sell what you are selling and have an emotional connection to it to attract sales, satisfy customers and achieve your own success. As always, the show ends with passing the baton… Stacey cheerfully turns over the virtual baton to next week's rather incredible guest Shane Hodge. What you’ll learn from Stacey Hall 00:00 Stacey Hall and Jason Barnard01:19 Stacey Hall’s Brand SERP in the UK01:40 Brand SERP and Knowledge Panel Support Group01:51 Stacey Hall’s Brand SERP in the US02:23 Do You Need to Get Out of Your Comfort Zone to be Successful?02:55 What Does Your Comfort Zone Mean?04:53 Knowledge Panel Done for You Service by Kalicube05:33 Figuring Out Which People Have the Same Passion as You in Sales09:04 Finding the Comfortable Path for You to be in Sales09:29 Creating a Comfortable Story to Share11:57 How Do You Get People Talking About What You Sell?13:47 How Do You Attract Your Ideal Audience?14:24 The Importance of Emotional Attachment to What You Sell17:10 What Does the Alignment Marketing Formula Mean?17:22 First New ABC’s of Sales: Consistency17:49 Second New ABC’s of Sales: Belief19:04 Third New ABC’s of Sales: Alignment20:24 Stacey’s Scale of Sale23:17 What is a Pity Purchase?25:03 How Do You Have a Happy Customer On Board?30:04 Passing the Baton: Stacey Hall to Shane Hodge This episode was recorded live on video November 1st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP. Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com. Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider. LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search! But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode. As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall. What you’ll learn from Daniel Alfon 00:00 Daniel Alfon and Jason Barnard 00:58 Knowledge Panel Checklist 01:31 Kalicube Pro Saas for Agencies 02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn? 03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms? 04:18 The Importance of LinkedIn for Brand SERPs 04:58 Data From Kalicube Pro Saas Platform 05:37 Daniel Alfon’s LinkedIn Profile 07:06 LinkedIn Profile Video Strategy 08:30 Maximising LinkedIn’s New Features 09:04 How Important is it to Fill Out Your LinkedIn Profile 11:44 LinkedIn as a Search Engine 15:06 Can LinkedIn’s Algorithm be Easily Tricked? 16:01 LinkedIn for Business Owners Vs Employees 17:54 LinkedIn Strategy for B2B 19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile 21:00 Daniel Alfon’s LinkedIn Profile Tips 25:31 Are Emoticons in the LinkedIn Title a Good Idea? 27:55 The Importance of Relevant Connections 30:26 Passing the Baton: Daniel Alfon to Stacey Hall This episode was recorded live on video October 25th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from? Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch. Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding this way: they are well-known in the offline world and have a huge customer base, so why should they worry about managing their online presence when they are already well established? Smaller companies often fail to see the return on investment of digital branding. Online branding is vital to every business, big or small. Who is googling your brand name? It's not only customers, but also prospects, investors, partners, future employees and so many more people who are super-important to your business. You'd be a fool to miss all those opportunities ;) Controlling what Google displays in your Brand SERP is definitely crucial. A groovy and insightful episode with Jason Barnard and this week's guest, Jonas Sickler, who shares incredible insights into how important it is for companies to invest in their brand's digital presence, why people search for someone or a company on Google and even how a company can handle a bad-news crisis. Incredibly fascinating! As always, the show ends with passing the baton… Jonas Sickler awesomely turned over the virtual baton to next week's pretty incredible guest, Daniel Alfon. What you’ll learn from Jonas Sickler 00:00 Jonas Sickler and Jason Barnard01:16 Jonas Sickler’s Brand SERP02:56 Terakeet’s Brand SERP04:43 Kalicube Pros Saas for Agencies05:38 How Did Jason Barnard Get Started with Brand SERP?06:49 The Importance of Knowledge Panel Management07:26 Jason Hennessy’s Knowledge Panel Success Within Two Months08:05 Why Do People Search Someone’s Name on Google?09:27 Why Do People Search for a Company’s Name on Google?10:32 What Drives Branded Search on Google?11:51 The Value of the Information Google Displays in a Brand SERP13:54 Do Reviews Still Matter?17:55 The Need for Businesses to Invest in Their Brand’s Digital Presence20:06 Kalicube Case Study: Backpacker Job Board22:16 Controlling Companies’ Digital Presence25:24 Do Job Seekers Google the Company They Want to Work for?27:30 How to Handle a Brand’s Crisis?30:19 Passing the Baton: Jonas Sickler to Daniel Alfon This episode was recorded live on video October 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Katrina McKinnon talks with Jason Barnard about writing content at scale with humans. Katrina McKinnon is the founder of CopySmiths.com, a company that provides blog writing services for eCommerce stores. One of the 50 founding members of eCommerceFuel.com, Katrina McKinnon has also spoken at three conferences, served as a community greeter, and been an outsourcing and content expert for an ecommerce community of over 1,000 members over the past decade. Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts. Creator of more than 3,000 training screencasts and reviews for authors and the eCommerce community. Administrator of an African writers group with more than 35,000 members. How can writing high-quality content be maintained as the volume of output increases? Using AI tools is one good choice, but in this awesome episode, Katrina McKinnon gives a comprehensive look at how she maintains quality with human-written content as she scales up the volume of content written. Katrina McKinnon also shares an overview of the training she gives, her experiences working with incredible Kenyan writers, some tips and tricks for scaling when writing content, and her thoughts on using AI tools. And while there are more and more AI tools that can be used for content writing, Google's recent algorithm update, the Helpful Content Update, still focuses on humans writing for humans. As always the episode ends with passing the baton. Katrina McKinnon stylishly passes the baton to the super-smart Jonas Sickler. What you’ll learn from Katrina McKinnon 00:00 Katrina McKinnon and Jason Barnard01:52 CopySmiths’ Brand SERP04:01 Google’s Helpful Content Update05:50 Katrina McKinnon’s Tips to Scale in Content Writing06:54 How to Write a Good Article 07:36 The Importance of Educated and Well Trained Writers09:17 Developing the Writer’s Domain Knowledge11:17 Katrina McKinnon’s Project Management Software for the CopySmiths’ Team14:36 Click Up’s Silly Knowledge Panel Goof15:10 Jason Barnard’s Tips for Managing Click Up’s Knowledge Panel16:44 How Useful and Accurate are AI Tools When Writing Content?19:05 Using AI Tools to Create High-Quality Original Content with Fewer Data Sets25:40 Working with Kenyan Writers29:20 Katrina McKinnon’s Facebook Group32:00 Passing the Baton: Katrina McKinnon to Jonas Sickler This episode was recorded live on video October 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mickie Kennedy talks with Jason Barnard about how to make press release marketing work for you. Mickie Kennedy is founder and president of eReleases, a leading affordable press release writing and distribution company that has helped more than 10,000 businesses in nearly two decades. eReleases was founded in 1998 with the idea that publicity should not be limited to large companies. Writing press releases for startups, new product launches or online courses is one way to reach a wider audience through the media and journalists. When crafted with strategic thinking and newsworthiness, press releases can be a very effective marketing approach. But how can you stand out from the crowd and be newsworthy enough to get the attention of the media and journalists? The groovy Mickie Kennedy and Jason Barnard discuss brilliant tips and tricks around press release marketing for startups: what to think about while writing a press release, why others fail, and the value of press release marketing for companies.Yet another Kalicube Tuesdays episode you should NOT miss 🙂 As always, the show ends with passing the baton … the delightful Mickie passes the virtual baton to next week’s lovely guest, Katrina Mckinnon. What you’ll learn from Mickie Kennedy 00:00 Mickie Kennedy and Jason Barnard02:15 Mickie Kennedy’s Brand SERP03:59 Kalicube Academy: Knowledge Panel Course04:34 What Does Newsworthiness Mean?06:09 Mickie Kennedy's Advice for a Newsworthy Course Launch08:22 How Do Startups Handle Press Releases?10:02 What to Keep in Mind When Writing a Press Release12:08 The Importance of Information and Data in Building a Story14:00 How Does Conducting a Study or Survey Help in Creating an Effective Press Release?16:26 Mickie Kennedy's Tips on How to Get a Link for an Article from a Press Release18:21 How Many People Does a Survey Need for Reliable Press Release Data?20:12 Where Do You Send a Press Release?22:30 Why Do Press Releases Fail?27:18 Why Businesses Need a Press Release30:12 Passing the Baton: Mickie Kennedy to Katrina Mckinnon This episode was recorded live on video October 4th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Richard Nazarewicz talks with Jason Barnard about technical & product SEO for news. Richard Nazarewicz has worked across the digital spectrum for the past 20 years, typically demystifying complex search and optimization solutions to enable all business units to integrate search and SEO. In his current role at The Wall Street Journal, he focuses on product, technical and news SEO to make SEO a key component of WSJ, Dow Jones and News Corp. strategy. Originally from Caversham, Reading in the UK, he began his career during the dot-com boom as a consultant at Digital Computer Corporation, where one of the first search engines - Altavista - was developed and Web 1.0 was born. From there he began writing white papers on Windows NT server clustering on DEC Alpha servers, which was very advanced at the time. The Altavista browser at the time was primarily used as a tool to demonstrate the backend storage and server solutions he was working on. In 2002, he moved to Madrid, Spain to co-found a digital startup agency and worked as a consultant, SEO, digital producer, technical lead and project manager across Europe and the US with digital agencies like Ogilvy and clients like Microsoft, HP, Pepe Jeans, British Council and Katie Couric. Google wants to provide the nbest local, national and global news service to its users, on the SERP, in the News Vertical and in Discover. Imagine the task it has - keeping up to date in real time(often within seconds), distinguishing out of date news articles from current news articles, deciding which sources to show (many sites carry the same news). How can publishers help Google achieve its goals and thus get themselves more visibility in Google's News channels? That is the key question for any news organisation: local, national or global. Fascinating. In this incredibly brilliant episode, Jason Barnard and Richard Nazarewicz dive deep into the more technical aspect of SEO for news. How optimising for the top stories on Google News is critical. And how paywalling works for website content and how Google is able to crawl and index paywall content are just some of the exciting topics discussed. In addition to a detailed explanation of how to set up a Google News publisher, Richard also offers some delightful tidbits about Google Discover and Google News Sitemaps. As always, the show ends with passing the baton… Richard passes the virtual baton to next week’s absolutely incredible guest, Mickie Kennedy. What you’ll learn from Richard Nazarewicz 00:00 Richard Nazarewicz and Jason Barnard01:17 The Wall Street Journal's Knowledge Panel01:34 Knowledge Panel Hopping01:43 Knowledge Panel Tips from Jason Barnard03:15 Knowledge Panel Management05:47 Brand SERP: Ask Jason Anything05:56 Brand SERP and Knowledge Panel Support Group06:25 Overview of Technical and Product SEO for News08:33 Richard Nazarewicz's Area of Expertise09:14 What is Paywalling and How Does Google Handle it?10:09 The Importance of Flexible Sampling for Paywall12:09 Richard Nazarewicz’s Experience with Google Discover16:45 What is a Propensity Model?18:30 What is the Google News Publisher Center?20:42 NASA’s Vertical Brand SERP20:55 NASA on Google News 22:15 Optimising for Top Stories on Google News23:09 Setting Up Google News Publisher25:23 How does Google Use News Sitemaps?32:58 Passing the Baton: Richard Nazarewicz to Mickie Kennedy This episode was recorded live on video September 27th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Brooke Chapman talks with Jason Barnard about stop giving strategy away and turn it into a revenue stream. Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and nonprofit sectors. She has experience in marketing strategy and business growth, customer experience, brand development, and team development and optimization. Most small and medium-sized business (SMB) owners take a very tactical approach to marketing, with fragmented ideas that can be far from the broader business goals. However, moving forward and achieving long-term business goals requires more than a tactical mindset. Long-term goals are critical, and every business needs a strategic marketing plan to achieve them. Brooke Chapman and Jason Barnard offer their extensive knowledge of the importance of fundamental marketing to any business in this insightful episode. Brook Chapman presents the four most important factors to consider when moving from a tactical to a strategic approach to marketing. Brook Chapman also discusses the "9Boxes," a marketing framework that is a proven and repeatable technique to help SMBs better understand the gaps in their overall marketing plan. The 9Boxes are divided into three sections: Find Boxes, Convert Boxes, and Deliver Boxes. As always the show ends with passing the baton… Brooke sweetly turns over the virtual baton to next week’s fantastic guest, Richard Nazarewicz. What you’ll learn from Brooke Chapman 00:00 Brooke Chapman and Jason Barnard01:05 Brooke Chapman’s Brand SERP in Australia01:40 Brooke Chapman’s Brand SERP in America02:10 The Kalicube Brand SERP and Knowledge Panel Support Group05:01 The Importance of Foundational Marketing for Every Business 08:14 From Tactical to Strategic Marketing: Four Key Elements to Consider08:24 First Element: Market Position08:57 What Does Market Position Mean?09:45 How Can the Market Position of a Company be Determined?11:21 When Should You Review Your Company's Market Position?11:40 Second Element: Customer Insights13:13 Third Element: Mapping the Customer Journey13:30 Fourth Element: Designing a Channel Mix14:13 Does Your Business Need to be Present on All Social Media Channels?15:59 9Boxes: Nine Core Areas of Marketing and Sales for Business16:34 Three Sections of the 9Boxes16:36 First Section: Find Boxes16:37 Box Number 1: Position16:39 Box Number 2: Capabilities16:53 Box Number 3: Channel17:00 Second Section: Convert Boxes17:03 Box Number 4: Buyer’s Journey17:08 Box Number 5: Communication17:14 Box Number 6: Starting Conversations17:29 Third Section: Deliver Boxes17:31 Box Number 7: Products and Services17:39 Box Number 8: Client Management17:46 Box Number 9: Client Service21:05 Conducting Gap Analysis26:51 Passing the Baton: Brooke Chapman to Richard Nazarewicz This episode was recorded live on video September 20th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework. Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand the lifetime value of a customer to a business and compare that to the corresponding acquisition costs by evaluating audience size, cost per lead, return on ad spend, and percent click-through rate. "EASY", said all the creative CPAs in the room! Copywriting is a critical component of a marketing and advertising strategy, and as a marketer or business owner, getting your message across clearly and concisely to your audience is essential to sales. But how do you find the best people to take on this important task and add value to your business? Absolutely intriguing. In this incredible episode with Jason Barnard, the lovely Meredith Kallaher explains in detail how to build a conversion copywriting framework in three brilliant steps: writing a full brand story, transformation statement and then looking at the customer value journey. Meredith also provided a step-by-step guide with great examples of the Customer Value Journey. And Jason adds how AI tools improve copywriting but that they require human input to create more resonance with the target audience. As always the show ends with passing the baton… Meredith wonderfully turns over the virtual baton to next week’s incredible guest, Brooke Chapman. What you’ll learn from Meredith Kallaher 00:00 Meredith Kallaher and Jason Barnard01:34 Kalicube Tuesdays with Meredith Kallaher Knowledge Panel02:06 Meredith Kallaher’s KGMID04:43 Copywriting Framework: Technical vs Human Approach 05:34 Utilising AI Tools in Content Creation06:59 The Importance of Human Input for AI Generated Content09:59 How to Find the Right People to Deliver Great Copywriting 11:06 How Important is it for Copywriters to Know What They are Writing About11:57 Meredith Kallaher’s Three Steps to Creating a Copywriting Framework12:06 First Step: Write a Complete Brand Story13:54 Second Step: Transformation Statement15:34 Deciding on an Elevator Pitch and Call to Action18:09 Is Choosing a Target Audience Beneficial to Conversion Copywriting Framework20:18 Third Step: Look at the Customer Value Journey20:45 Step-by-Step Guide to Customer Value Journey 20:56 Step 1: Awareness20:58 Step 2: Engagement21:01 Step 3: Subscription21:04 Step 4: Conversion21:12 Step 5: Excitement21:14 Step 6: Ascend Value Journey21:28 Step 7: Advocacy21:30 Step 8: Promotion25:22 Passing the Baton: Meredith Kallaher to Brooke Chapman This episode was recorded live on video September 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key). Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout. Understanding people's experiences is important for any business, whether it's a small, emerging startup or a seven-figure company. How people - your company's customers, users or clients - feel and what they think about their experience doing business or using your company's products or services matters. But (oooh!) there's a huge difference between customers, users and clients.And knowing what customers want can be a huge challenge. That means thorough market research is essential... alongside looking at what customers actually do (as opposed to what they say they will do) and a good dose of behavioural science. In this fantastic episode with Jason Barnard, Colin Shaw shares his extensive knowledge of customer experience. He also gives great advice on how to build long-term customer relationships and why marketers should focus on customer experience. As always the show ends with passing the baton… Colin delightfully passes the virtual baton to next week’s wonderful guest, Meredith Kallaher. What you’ll learn from Colin Shaw 00:00 Colin Shaw and Jason Barnard01:20 Colin Shaw’s Brand SERP and Knowledge Panel03:09 Jason Barnard’s Knowledge Panel Tips03:51 Getting a Knowledge Panel for a Podcast05:49 Why You Should Focus on Customer Experience06:37 How Important It is to Understand People's Experience07:07 Colin Shaw’s Four Elements to Understanding Customer Experience07:10 First Element: Understanding What Customers Do07:23 Second Element: Understanding How Customers Feel07:40 Third Element: A Deliberate Customer Experience09:57 Fourth Element: Understanding Why Customers Do What They Do10:56 Colin Shaw’s Definition of “User”12:17 The Difference Between Customers and Clients14:13 What is Customer Centricity?14:53 How Do You Know What Customers Want?15:22 Three Ways to Find Out What Customers Want.15:27 First: Customer Research16:18 Second: Looking at What Customers Do17:38 Third: Looking Through Behavioural Science20:11 What are the Most Important Things for Customers?24:52 How to Build Customer Relationship Without Spending a Lot of Time and Resources26:52 How to Build Long-term Customer Relationships31:02 Passing the Baton: Colin Shaw to Meredith Kallaher This episode was recorded live on video September 6th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

François Nadeau talks with Jason Barnard about From SERP to M&A: The 8 figure ROI blog post. François Nadeau has more than 7 years of experience in digital marketing and SaaS. He has written for a number of websites including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond and Growth.org. He has given keynote speeches at more than 13 startup and web development conferences in Canada, the US, and Europe. He has long been a strong proponent of bootstrapping and Jamstack. How much effort does it take to stumble upon an amazing business opportunity? Marketers and business owners, if that is a question you ever asked yourself, then this is for you. This week's awesome guest, François Nadeau, shares his incredible journey from blog post to 8 figure M&A. He also shares how he values creating content that best serves the audience in order to trigger business opportunities. Don't be put off by the rather geeky start to the episode (it spans with headless e-commerce and Knowledge Panels)… the rest is very business and marketer friendly - content marketing, community promotion, content creation, and an eight-figure ROI blog post that leads François Nadeau to Duda and the Snipcart acquisition. It's sure to inspire marketers and help them understand how to write TOFU (top-of-the-funnel) content. And to make this conversation even more interesting, Jason Barnard shares his brilliant tips in Snipcart's Knowledge panel. As always, the show ends with passing the baton… François incredibly turns over the virtual baton to next week’s wonderful guest, Colin Shaw. What you’ll learn from François Nadeau 00:00 François Nadeau and Jason Barnard00:35 Duda’s Brand SERP01:25 Snipcart’s About Page03:31 Knowledge Panel Tips from Jason Barnard05:56 François Nadeau’s 8 Figure ROI Blog Post07:10 What is Headless E-commerce?08:03 What are the Benefits of Headless E-commerce?09:21 Two Main Advantages of Headless E-commerce14:00 Blog Posts: Opening Doors to Business Opportunities16:33 François Nadeau’s Tips and Tricks to Writing Top of Funnel Content18:42 Golden Rule: UX Over SEO21:10 The Importance of Creating Content that Serves Your Audience25:07 More Top of Funnel Content and Blog Posts from François Nadeau30:40 Passing the Baton: François Nadeau to Colin Shaw This episode was recorded live on video August 30th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tim Fitzpatrick talks with Jason Barnard about simple marketing fundamentals to accelerate revenue growth. Tim Fitzpatrick is an entrepreneur/business owner with marketing and growth expertise. He has over 20 years of entrepreneurial experience and has a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he helped run for nine years before it was acquired in 2005. Since then, he has experienced successes and failures. In 2013, he founded Rialto Marketing and has since helped B2B professional services firms accelerate revenue growth and attract more ideal clients. He believes marketing should not be difficult. But you must remove your revenue roadblocks if you want to grow consistently and predictably. Before starting a business, launching a new product or offering services, it is vitally important that marketers and business owners lay out their marketing strategies. But how much of the typically used marketing techniques actually help companies grow their business while retaining their existing customers? Hmmm. Let's start with a thorough review of the fundamentals that make a difference in this episode. Tim Fitzpatrick shares his extensive knowledge of the fundamentals of marketing in this brilliant conversation with Jason Barnard. Starting with the three critical levels of marketing: strategy, planning, and leadership, Tim also deep dives into the three elements for each level. Understanding your target market, crafting a marketing message, and providing relevant services and offerings make for incredible strategy. And with absolutely amazing planning and leadership, you are one step closer to overcoming revenue roadblocks. As always, the show ends with passing the baton… Tim wonderfully turns over the virtual baton to next week’s fantastic guest, François Nadeau. What you’ll learn from Tim Fitzpatrick 00:00 Tim Fitzpatrick and Jason Barnard01:11 Tim Fitzpatrick's Brand SERP02:20 Jason Barnard’s Brand SERP Tips08:01 The Fundamentals of Marketing09:22 Three High-Level Elements of Marketing09:45 Three Elements of a Marketing Strategy09:50 Understanding Your Target Market10:44 Creating a Marketing Message13:00 Relevant Services and Offerings13:34 What is Planning in Marketing?14:03 First Area of Planning: Lead Generation14:17 Second Area of Planning: Lead Conversion14:42 The Importance of Retaining Existing Customers16:15 How to Generate Referrals18:09 Automated Lead Generation Vs Manual Lead Generation21:37 Third Element in Marketing: Leadership22:37 Three Elements of Leadership22:43 Leadership: Identifying the Right Metrics24:45 Why is Tracking the Right Metrics Important?25:18 Tim Fitzpatrick's Marketing Principle26:43 Leadership: Implementation and Execution29:21 Leadership: Optimisation31:44 Passing the Baton: Tim Fitzpatrick to Francois Nadeau This episode was recorded live on video August 23rd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>