Everything Coworking

Dr. Christina Hansen was on what seemed like a fruitless search for office space for her therapist practice when it suddenly hit her on her drive home one day that she could solve her own problem and create a shared office space designed for mental health practitioners. On this episode, we talk through her journey from concept to one year after opening. How she serves her unique Ideal Customer Avatar How she got a turn-key buildout (and funded some upgrades) How she staffs her space The tech she uses to support her members What her member event approach looks like and more... Resources Mentioned in this Episode: Christina's LinkedIn profile Therapy Suites website Everything Coworking Featured Resources: Register for our upcoming class: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

We get into A LOT of details on the childcare + coworking model: Combining Childcare with Coworking: A discussion on the integrated model of co-working and childcare. Marketing Approaches: The importance of social media and referrals for business growth. Business Model Considerations: Balancing challenges in child safety with coworking space demands. Expansion and Community Presence Le Village's plans for growth in Chicago, Austin, and Atlanta. Targeting neighborhood markets for localized presence. Demographic Impact and Social Goals: The increase in father participation, and tackling the motherhood penalty. Financial Viability and Real Estate: Addressing the intertwining of profitability with real estate and labor costs. Structure and Curriculum: Details on the childcare layout, staffing, and standardized curriculum. Compliance and Operations: Emphasis on regulatory knowledge and compliance for franchisees. …and more! Resources Mentioned in this Episode: Daniella's LinkedIn profile Le Village website Everything Coworking Featured Resources: Register for our upcoming class: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

On this episode, I nerd out with my favorite Google Product Expert Amy Toman, as we dissect the fine print of Google listings and the importance of accurate information - both for #coworking spaces and small businesses alike. This episode dives into real-world SEO strategies, the challenges of business listings, and the power of authentic visuals in the digital arena. Episode Highlights: - The interplay between local rankings and business hours. - The intricacies of listing multiple businesses at a single location. - The significance of human-centered visuals in online business profiles. Resources Mentioned in this Episode: Amy's LinkedIn profile Digital Law Marketing website Everything Coworking Featured Resources: Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

What's on the horizon for 2024? We don't have a crystal ball, but we do get pretty deep exposure to what's going on in the industry through the work we do with operators all year long. So, we think we have some pretty good insights into 2024! What does Gio do all year? Gio is a commercial office leasing broker focusing exclusively on coworking/flex deals for operators and landlords. He has the largest coworking industry network of anyone I know (besides me) and therefore really has his pulse on how markets are performing, deals getting done, and industry innovation. What does Jamie do all day besides keeping up with two podcasts a week? She manages the Coworking Startup School, and Community Manager University, and works with asset owners on the feasibility of adding flex to their own portfolio. Resources Mentioned in this Episode: Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024 Everything Coworking Featured Resources: Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Resources Mentioned in this Episode: Register for our upcoming class: Funding a Coworking Space in 2024 Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

In this episode, I walk through 10 criteria that should be considered by a buyer of a coworking space....and by an operator that wants to build to sell...or that want to run a profitable coworking space that cash flows for their financial benefit. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

Everything Coworking Featured Resources: The Flex Academy Coworking Bootcamp - Unlock the full potential of Your Coworking Space With Proven Insights from Industry Experts in This Exclusive Video Series. This episode on YouTube Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Every coworking space has (hopefully great) coffee, but most spaces don't have a coffee business in their coworking space. This concept is becoming more popular as coworking spaces focus more on hospitality and integrating a food and beverage offering. Jace is a Coworking Startup School™ alumnus so I got to be a part of his coworking journey and in this conversation, we get into the details and go behind-the-scenes on his coworking + coffee shop business model. Resources Mentioned in this Episode: Jace's LinkedIn profile Common Good Co. website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

We originally aired this episode in 2022…and it has more relevance today than ever. Pre-pandemic, we tried to avoid 10-day passes and custom plans. We wanted full-time memberships and operational simplicity. Well…today's coworking space user has changed our tune. In this episode, we talk about: Looking at the 10 day pass as a "healthy" option for end users that needs to be sold in volume Designing access packages for teams - how to give them the access they need and getting the recurring revenue and predictability that your business needs. Testing meeting room access plans that build loyalty and recurring revenue Leveraging meeting room demand Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

Scott Tillitt has a strong "why" around coworking. A PR/Communication Consultant by day, he also ran a not-for-profit supporting Localism and sees coworking as the intersection of community engagement, economic development, and supporting local. As a matter of fact, he's not very worried about his coffee game because the mile-long main street Beahive is located on has no fewer than six local coffee shops. Scott is a true coworking OG - he opened his first location in 2009 in Beacon, NY, a little over an hour out of NYC by train. Over the years he was a pioneer in experimenting with multiple locations and creative partnership agreements. He shared his coworking journey, lessons learned in his fourteen years in business, and he also gave us a little BTS on his Coworking Ambassador program. Scott runs his primary location, but his second and third locations are staffed by responsible members, a very part-time Community Activator, and some Coworking Community Ambassadors. If you're trying to figure out how to manage staffing in smaller locations, you'll get some good nuggets and perspective from Scott. Resources Mentioned in this Episode: The Everything Coworking Academy Scott's LinkedIn profile Beahive website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

Neighbourgood is about great places to live, stay, work, connect, and experience. They've created a dense ecosystem of neighbourhood hotels, apartments, and workspaces that connect communities across Cape Town...and their mission is to do this around the world. Murray was one of our very first Coworking Startup School™ students and he's taking coworking and community to the next level! He shares the Neighbourgood story to date and their vision for the future. Resources Mentioned in this Episode: Murray's LinkedIn profile Neighbourgood website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

Tricia Teague is a multi-passionate entrepreneur. She moved back to her hometown of Danville, IL after 20 years away and knew she needed to bring coworking to the community. If you're interested in small-town coworking or leveraging grants to support your space and/or members, this one is for you. Resources Mentioned in This Podcast Tricia's LinkedIn profile Soar Space website The Trep School website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

Are potential members trying to get you to talk about cost per square foot? Shift the conversation to "total cost of occupancy" and compare the total cost of a traditional lease, or even a sublease, to a coworking option. In this episode: We explore the concept of TCO, which goes beyond initial rent costs to consider all expenses associated with office space. We break down the TCO for coworking and subleasing, emphasizing the importance of hidden costs, flexibility, and included amenities. Learn how to use TCO as a powerful tool in conversations with potential customers, helping them understand the true value of coworking for their businesses. Resources Mentioned in This Podcast The Total Cost of Occupancy Blog Post Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

In this episode, we explore one operator's assumption that organic social media is critical to the success of a coworking business. We talk about: Low organic reach (2% - 10%) The concept that we advertise on Google to get found by active searchers and we show up on social media to interrupt potential customers that may not even know about coworking Outsourcing social media vs. handling it in-house Investing in paid ads on either Google or Facebook Tracking your lead sources so that you can let the numbers tell you where to focus and what to spend money on! Resources Mentioned in This Podcast The Facebook Ads library Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Everything Coworking Academy Community Manager University Follow Us on YouTube