Everything Coworking
105 episodes — Page 3 of 3
324. How Murray Clark is Creating an Ecosystem of Live, Work and experience through Neighbourgood
Neighbourgood is about great places to live, stay, work, connect, and experience. They've created a dense ecosystem of neighbourhood hotels, apartments, and workspaces that connect communities across Cape Town...and their mission is to do this around the world. Murray was one of our very first Coworking Startup School™ students and he's taking coworking and community to the next level! He shares the Neighbourgood story to date and their vision for the future. Resources Mentioned in this Episode: Murray's LinkedIn profile Neighbourgood website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube
323. Tricia Teague, Founder of Soar Space. on Small City Coworking and Leveraging Technical Assistance Grants
Tricia Teague is a multi-passionate entrepreneur. She moved back to her hometown of Danville, IL after 20 years away and knew she needed to bring coworking to the community. If you're interested in small-town coworking or leveraging grants to support your space and/or members, this one is for you. Resources Mentioned in This Podcast Tricia's LinkedIn profile Soar Space website The Trep School website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube
322. Tired of the Cost per Square Foot Conversation? Shift to Total Cost of Occupancy
Are potential members trying to get you to talk about cost per square foot? Shift the conversation to "total cost of occupancy" and compare the total cost of a traditional lease, or even a sublease, to a coworking option. In this episode: We explore the concept of TCO, which goes beyond initial rent costs to consider all expenses associated with office space. We break down the TCO for coworking and subleasing, emphasizing the importance of hidden costs, flexibility, and included amenities. Learn how to use TCO as a powerful tool in conversations with potential customers, helping them understand the true value of coworking for their businesses. Resources Mentioned in This Podcast The Total Cost of Occupancy Blog Post Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube
321. Myth or Fact? Organic Social Media is Critical to the Success of a Coworking Business
In this episode, we explore one operator's assumption that organic social media is critical to the success of a coworking business. We talk about: Low organic reach (2% - 10%) The concept that we advertise on Google to get found by active searchers and we show up on social media to interrupt potential customers that may not even know about coworking Outsourcing social media vs. handling it in-house Investing in paid ads on either Google or Facebook Tracking your lead sources so that you can let the numbers tell you where to focus and what to spend money on! Resources Mentioned in This Podcast The Facebook Ads library Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Everything Coworking Academy Community Manager University Follow Us on YouTube