Everything Coworking

In this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work. Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development. We talk about: How Matchbox Studios evolved into a thriving nonprofit coworking space. Why their model focuses on community and shared spaces rather than private offices. Strategies for engaging local HR departments to attract and retain talent. The value of offering unique resources like a makerspace and acceleration programs. How Matchbox Studios keeps their mission-driven business sustainable. This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovation. Don't miss Amanda's story of growth and impact at Matchbox Studios Resources Mentioned in this Episode: Amanda's LinkedIn profile MatchBOX Coworking Studio website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, Jamie is joined by Emanuele Sisti, founder of Innovation Campus, a coworking brand with locations in Spain and Italy. Emanuele shares his inspiring transition from engineering to entrepreneurship and his journey to create vibrant coworking spaces tailored for international communities. With an emphasis on connection, design, and adaptability, Innovation Campus thrives in competitive markets while fostering a global community. In this episode, we cover: How Emanuele's engineering background shaped his approach to launching Innovation Campus. The unique challenges and opportunities of serving expats in coworking spaces. Balancing growth and consolidation while maintaining community-focused values. The competitive coworking landscape in Spain and strategies for standing out. Creative partnerships and expanding into new markets on a budget. Emanuele's story is a must-listen for anyone looking to grow their coworking space or gain inspiration for building a global community! Resources Mentioned in this Episode: Emanuele's LinkedIn profile Innovation Campus website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Are your community managers ready to help your coworking space accomplish goals with less friction in 2025? In this episode, we're diving into the four key strategies to align, empower, and strengthen your team for success. 🎯 Here's what we cover: 1️⃣ Setting Inspiring, Actionable Goals: Learn how to break big-picture objectives into meaningful, measurable steps your team can rally around. 2️⃣ Fostering Accountability Without Micromanaging: Discover the secret to building trust and encouraging ownership in your team's day-to-day work. 3️⃣ Investing in Training & Development: Why ongoing education and mentorship are critical to boosting confidence and performance. 4️⃣ Encouraging Peer Engagement: Simple ways to foster connection and collaboration within your team to boost morale and productivity. Whether you're focused on increasing member retention, closing more tours, or creating a culture of accountability, these strategies will help your team hit their goals faster—and with less friction. Resources Mentioned in this Episode: Community Manager University Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Follow Us on YouTube

Tamara Payne is a multi-passionate, human-centered entrepreneur and a master connector...it makes sense that she ended up in coworking! Tamara owns Ensemble Coworking, along with a coaching business. This episode is full of gold nuggets on how she structures a team that allows her to work on the business, not in it, and how she has created a profitable business that is still community-first (check out her Google reviews!) In this episode, Tamara shares: The transition from a marketing business to launching a coworking space in Fort Worth and the challenges she faced. Why a strong, community-focused culture is at the heart of Ensemble Coworking's success and how it impacts member retention. The role of a visionary and integrator in a coworking business partnership and how to work through early-stage challenges. How they leveraged organic marketing and word-of-mouth to grow their business and build a loyal community. Insight into their diverse revenue streams, including meeting room rentals, virtual memberships, and dedicated desk options. Tamara's journey proves that, with the right mindset and a community-first approach, a coworking space can thrive. Resources Mentioned in this Episode: Q1 2025 Planning Session - Join us! Tamara's LinkedIn profile Ensemble Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Community Manager University Follow Us on YouTube

Hope is not a strategy. One of the pitfalls of being an entrepreneur is that we tend to like to just keep moving. But actions taken at random will not get us closer to our goal as fast as focused actions taken against a plan. In this episode, we introduce a "12 Week Year" planning framework and invite you to our Q1 2025 planning workshop. Resources Mentioned in this Episode: The Q1 2025 Planning Workshop for Coworking Space Owners The Twelve Week Year book Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Aligning incentives is critical...unfortunately, our intuitiion sometimes leads us to bonus performance that should be intrinsically rewarded....and we end up sending a signal that table stakes behaviors are actuall going above and beyond the call of duty. On this episode, we go through some unexpected findings on how to do bonuses right and walk through coworking-specific applications. Resources Mentioned in this Episode: Harvard Business Review Article: Research: When Bonuses Backfire Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode of the Everything Coworking Podcast, I'm joined by Dorothy Rogers-Bullis and Dan Bullis, founders of Saratoga CoWorks. Known for their community-focused approach, Dorothy and Dan are experts in creating coworking spaces that blend functional design with personal touches. Together, they discuss their philosophy on coworking design, the power of local connections, and how they've used their own design backgrounds to cultivate an inviting environment at Saratoga CoWorks. In this episode, you'll hear: How Dorothy and Dan's background in business interiors led to their unique approach to coworking space design. Key design elements that set Saratoga CoWorks apart, including flexible layouts and personal touches. Strategies for balancing aesthetics and functionality to create a welcoming yet practical environment. Insights into how they build relationships with members, making coworking spaces feel like a true community. Practical tips on using design to cater to the evolving needs of coworking members. Whether you're designing your own coworking space or looking for ways to enhance community-building, this episode with Dorothy and Dan offers valuable insights into building coworking environments that support both form and function. Resources Mentioned in this Episode: Dorothy's LinkedIn profile Daniel's LinkedIn profile Elisabeth LaPierre on LinkedIn Saratoga CoWorks website drb Business Interiors Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, Jamie chats with Amanda Lewan, CEO and co-founder of Bamboo, about her journey from a grassroots coworking concept in Detroit to leading three thriving locations across Michigan. Amanda shares invaluable lessons on building sustainable, hyperlocal coworking communities, and how community support, private offices, and strategic expansion can drive success. We talked about: How Amanda built Bamboo from a small pop-up to three high-demand locations, starting with $5,000 and a passion for community Insights on navigating the coworking needs of different markets and why hyperlocal adaptability matters The importance of small private offices for stabilizing revenue and meeting community needs Bamboo's approach to forming a launch committee to integrate authentically into new markets Leveraging community-driven initiatives and strategic property ownership to create a sustainable coworking model Resources Mentioned in this Episode: Amanda's LinkedIn profile Bamboo website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this solo episode, Jamie breaks down the critical elements of sales funnel automation and member onboarding, drawing from personal experiences outside the coworking world. Jamie explores the power of creating a frictionless sales funnel and dives deep into how a strategic onboarding process can drive member retention. Here's what she covers: The role of automation in streamlining your sales funnel to convert leads without missing a beat How to use text messaging and email automation effectively to engage potential members Why first impressions during the onboarding process are key to creating a lasting member relationship Simple strategies to gather feedback from new members and improve your space's experience Practical tips for avoiding the common pitfalls of automation, from broken links to inappropriate messaging tone Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I'm excited to chat with Sarah Athanas, Co-Founder of Groundwork Coworking in New Bedford, Massachusetts. Sarah's story of starting and growing a coworking space in a smaller market is inspiring, full of persistence, creativity, and community building. She shares how her experience living in Argentina planted the seed for Groundwork and how she navigated the challenges of building a business from scratch in a city that needed it. Here's what we dive into: How Sarah's experience at an Argentine coworking space inspired her to bring the concept to New Bedford The unique journey of partnering with the city and using grant funding to get Groundwork off the ground What it's like to grow a coworking business in a smaller market and how patience and persistence paid off Insights on expanding to a second location and the importance of finding the right partners The evolving role of nonprofits and the offshore wind industry as key members of Groundwork Resources Mentioned in this Episode: Sarah's LinkedIn profile Groundwork website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I chat with Evan Preslopsky, Senior Sales Manager at Venture X and Office Evolution, about his unique path from fitness to coworking sales. Evan shares how his background in fitness and construction sales has influenced his approach to building broker relationships and scaling sales across multiple coworking locations. What you'll learn in this episode: Evan's journey from the fitness industry into coworking and sales How to cultivate strong broker relationships to close larger coworking deals The role fitness plays in maintaining discipline and focus in the sales process Key strategies for managing multiple coworking locations efficiently Tips on automating and tracking sales processes to support coworking growth Resources Mentioned in this Episode: Evan's LinkedIn profile Venture X - Charlotte – The Refinery website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I sit down with Kristin Hardwick, the Founder and CEO of CoHo, a thriving coworking space in Milford, New Hampshire. Kristin shares her journey from corporate life to photography, and eventually, the creation of CoHo—a coworking space that prioritizes community, connection, and the needs of small business owners and remote workers. Tune in as Kristin breaks down her philosophy on creating a welcoming environment and the unique challenges of opening a coworking space right before the pandemic. We talked about: How Kristin's experience in photography and corporate life influenced her approach to building CoHo. The unexpected benefits of launching a coworking space in a smaller town. The importance of building personal connections with members to foster a thriving coworking community. How Kristin has adapted her space and operations to meet the post-pandemic demand for private offices. Marketing strategies that have worked for CoHo. Resources Mentioned in this Episode: Kristin's LinkedIn profile The Coworking House website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I sit down with Karen Tait, founder of The Residence Coworking in Bishop's Stortford, Hertfordshire. Karen shares her inspiring journey from a career in investment banking to creating a high-end coworking space that caters to the needs of suburban professionals. With a vision for blending luxury with functionality, Karen has turned The Residence into a thriving hub for the local business community, providing more than just desks—it's a space that fosters connections, collaboration, and a sense of belonging. We talked about: How Karen transitioned from investment banking to launching The Residence Coworking The unique challenges and opportunities of building a high-end coworking space in the suburbs Why community and customer experience are crucial for coworking success How The Residence caters to the needs of suburban professionals and remote workers Insights from scaling up The Residence during and after the pandemic Resources Mentioned in this Episode: Karen's LinkedIn profile The Residence Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I chat with Alison Rogers, the founder of Blush Cowork, a coworking space that combines professional workspace with onsite childcare services. Alison shares her journey from corporate marketing to entrepreneurship, addressing a gap for working parents. Her story highlights how Blush Cowork is reshaping the coworking landscape for families, especially for parents seeking a balance between professional life and parenting. What you'll learn in this episode: Alison's background and what inspired her to create Blush Cowork. How coworking and childcare can coexist and support working parents. Challenges Alison faced in building a business that serves both professionals and parents. Effective strategies for creating flexible, sustainable childcare models. How Blush Cowork fosters entrepreneurship, with a special focus on supporting women. Resources Mentioned in this Episode: Alison's LinkedIn profile Blush Cowork website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Q4 is right around the corner and on this episode, I share three ideas for Q4 goals that you can set to add profit to your business. Resources Mentioned in this Episode: Mailbox Moneymaker Challenge Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

What does it take to leave a high-stakes career in investment banking and build a thriving coworking community in the suburbs? Mark Fornasiero, co-founder of ACE Coworking in Oakville, shares his unexpected journey from the trading floor to coworking. Mark reveals how he and his wife, Nancy, went from dreaming about coworking spaces to opening two successful locations. They navigated the ups and downs of building in a suburban market, including surviving the challenges of COVID-19. In this episode, we cover: The pivotal decisions that led Mark from investment banking to coworking. Why picking the right location is everything—and how they found theirs. How ACE Coworking became a local favorite and attracted key partners like the Chamber of Commerce. The strategies Mark uses to keep ACE Coworking running smoothly and profitably. Whether you're looking to expand your coworking business or just getting started, Mark's insights will help you think strategically and make the right moves. Tune in to hear Mark's real-life experiences and get practical tips you can use in your own coworking journey! Resources Mentioned in this Episode: Mailbox Money Maker Challenge Waitlist Mark's LinkedIn profile ACE Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Resources Mentioned in this Episode: Mailbox Money Maker Challenge Waitlist Watch this on Youtube Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

On this episode, we're sharing some nuggets from our recent Community Manager University roundtable on 2024 Coworking Trends. The group discussed the "hospitality" trend in coworking and shared a few simple ideas to integrate daily hospitality into your coworking space. Resources Mentioned in this Episode: Mailbox Money Maker Challenge Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

While recurring memberships are the gold standard, the reality is that more and more users are seeking flexibility. In this episode, we explore how to adapt to this shift and capitalize on the opportunities it presents. We talk about: The Rise of On-Demand Users: Understanding the increasing demand for flexible, on-demand coworking options and how to cater to this market segment. Types of On-Demand Products: An overview of popular on-demand offerings, including day passes, meeting room bookings, day offices, and punch cards, and how they can fit into your business model. Pricing Strategies: Tips on setting premium prices for on-demand services to ensure profitability while meeting user needs. Mindset Shift: Encouraging operators to embrace on-demand users and view them as a valuable revenue stream rather than a disruption to traditional membership models. Implementing On-Demand Services: Practical advice on how to integrate on-demand booking options into your website, ensuring a seamless and user-friendly experience for potential customers. Resources Mentioned in this Episode: https://www.mindspace.me/ https://theyard.com/our-offer/ https://nomadworks.com/ https://www.wework.com/solutions Is Your Coworking Space Ready for Enterprise Clients? (episode with Phil Kirschner) Podcast episode on part-time private office memberships Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

A recent trip to the groomer got me thinking about balancing tech-enabled coworking purchases and onboarding with on-site customer service and hospitality. Resources Mentioned in this Episode: Live Masterclass: on August 15th: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Everything Coworking Featured Resources: Coworking Startup School Community Manager University Follow Us on YouTube

To Staff or Not to Staff. That is the question we explore in this episode. Here's what we dive into: Staffed vs. Unstaffed Spaces: Why might an operator choose to run a space without staff? What are the trade-offs? Real-Life Experiences: Hear about operators that successfully operate unstaffed spades. Coffee Culture: Learn creative ways to manage coffee service in unstaffed coworking environments—because let's face it, coffee is the lifeblood of productivity! Hybrid Models: Explore how some coworking spaces are blending staffed and unstaffed models to maximize flexibility and efficiency for their members. Decision-Making Tips: Get practical advice on choosing the right model for your coworking space based on target audience, location, budget, and long-term goals. Resources Mentioned in this Episode: AltSpace Bishop Coworking Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

You love a little extra revenue...flex memberships are hard to sell, so you're happy to have a little more buzz in the space with the day passers...but day passers can be high maintenance, it can be challenging to make sure they have a great experience, and sometimes it feels like they are more work than they're worth. Day passes create the ultimate flexibility for the commitment-phobic user. So if you offer them at an attractive price, you might get repeat day pass users who never upgrade to a recurring membership, helping you to sleep a little easier at night. Who does not offer them? Lucid Private Offices Gather Here are a few tips to encourage day passers to upgrade to recurring memberships: Raise the price of your day pass. If the daily rate of your lowest recurring membership is not significantly less than your day pass, you won't get your day pass users to upgrade. There's both a monetary cost and a mental cost to committing to a recurring fee. You have to make it attractive enough to overcome that resistance. Create a more compelling "fence" between your day pass and a recurring membership. If you don't want to encourage repeat day pass purchases, don't give them the benefits of membership. Run periodic promotions to create urgency and scarcity. Humans generally operate on inertia. You have to give them a really compelling reason to change their behavior. Encourage the upgrade by offering new-members-only promotions with a compelling discount on a recurring membership for a short period. You could put a minimum membership commitment on the promo such as 3 months, to avoid having day passers upgrade for one month only. And if the admin cost of offering day passes is just too high, don't do it. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 3 of my 5 favorite KPIs for coworking businesses. If you missed the first two KPIs, scroll back to episode #351. Resources Mentioned in this Episode: Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 2 of my 5 favorite KPIs for coworking businesses. Resources Mentioned in this Episode: Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Maryann Baldwin opened a 2400 square foot coworking space in Lansing Iowa, population 1,000. This is her third year in business and this year she will turn a profit. She owns the building and doesn't staff full time. Her "Whys" in no particular order include: economic development, connecting like-minded people, coaching new business owners, helping the local community keep their minds healthy through lifelong learning, and providing Internet and a great place to work for visitors. Resources Mentioned in this Episode: Maryann's LinkedIn profile The Works website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Sam Pickering is the head of the sustainability practice at Incendium Consulting which is part of the Instant Group. Sam shares: What their Sustainability Index tracks and how it helps operators make better decisions about their environmental impact and changes they can make to improve their score. Incendium's partnership with the International WELL Building Institute (IWBI) to create a simplified/approachable coworking version of the Well Certification. Resources Mentioned in this Episode: Sam's LinkedIn profile Incendium Consulting website The Instant Group website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development. She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certified, why a business might want to become certified, how much time it takes, and what it costs. Resources Mentioned in this Episode: Felicia's LinkedIn profile Hayvn website Connect with Kerrie at Impact Growth Partners: [email protected] Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more. Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service Get on your email address to learn more about the quarterly revenue challenge. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time. Resources Mentioned in this Episode: The video version of this episode on YouTube Get on your email address to learn more about the challenge. Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space? Or do you get it but you just think it's got to be too much work to make it worth it? Have you launched a mail program half-heartedly and had lukewarm results? In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge will help you start or optimize a money-making mail program. Resources Mentioned in this Episode: Get on your email address to learn more about the challenge. Deadline: May 12!! Register for the May Mail Money Maker Challenge Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Welcome to another episode of the Everything Coworking Podcast! Today, I'm joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing. Want to join Tracy's FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass What We Discuss: The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively. Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers. Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking owners send out communications at least twice a month. We talk about how regular updates can keep your community engaged and informed. Content That Converts: Learn what types of emails have been most successful in converting inquiries into memberships and event participants. Tracy provides examples of content that resonates with audiences and drives engagement. Resources Mentioned in this Episode: Tracy's Free, live masterclass (week of 4/15 and 4/22) Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario. Key topics include: The power of starting small and building a connection and reputation with the local community. The evolution of Collingwood Foundry into a space that members don't just work in, but genuinely love and support. The challenges and triumphs of bringing coworking to a smaller town and the vision for expanding the Foundry's influence. An exploration of culture-setting and hospitality in coworking, with creative initiatives like the use of the Donut plugin to foster member interactions. Resources Mentioned in this Episode: Brandon's LinkedIn profile Collingwood Foundry website Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

In the latest episode of Everything Coworking, we're unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we're exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows. I'm diving into why expecting a smooth sail can throw us off course and how those inevitable tough times actually shore up our resilience and push our growth. It's all about embracing every bit of the ride, knowing that each twist and turn is shaping us and our coworking ventures. If this conversation hits home for you, do me a favor – drop by Apple Podcasts and share your thoughts with a review. It helps spread the word and gets more folks in on our coworking convos. Tune in and let's get real about the ebb and flow that keeps us on our toes and makes this whole journey worthwhile. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space. Episode Highlights: Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed. A Personal Tale of Hotel Hospitality: I share my own story of incredible service during a hotel stay - from the effortless help with finding the best local sandwiches to sorting out ski rentals and even snagging a ride to the airport. It was service with a smile, but more importantly, it was personal and responsive. Drawing Parallels: How do these moments of thoughtful hospitality translate to the coworking world? We dive deep into the similarities between the services provided by hotels and those we can offer in coworking spaces. It's all about elevating the member experience. Lessons for Coworking Spaces: Learn how we can apply these hotel hospitality hacks to make our coworking spaces more responsive, personable, and ultimately, more successful. From communication tools to staff training and creating personalized member experiences, we cover it all. Resources Mentioned in this Episode: Interview with Grant Barnhill, CEO of Shift Workspaces Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads Library to spy on competitors' strategies! 🔑 What You'll Learn: The unique advantages of Google and Facebook ads for coworking spaces How to capitalize on user intent to tailor your ad strategy Practical tips and case studies on crafting winning ad campaigns Perfect for coworking space owners ready to elevate their digital marketing game. Tune in now and turn those ad dollars into memberships! Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

John Egan Director of Operations at Lucid Private Offices, shares: His approach to hiring, including specific questions he asks How he screens for "joy" in his hiring process How his career as a Camp Director and an Insurance Advisor prepared him for his role at Lucid Private Offices Resources Mentioned in this Episode: John's LinkedIn profile Lucid Private Offices website Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about: The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign. Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert. Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed. Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates. A Case Study on Facebook Ads: We walk through a hypothetical case study of a coworking space testing its Facebook ad campaigns, emphasizing the importance of starting with a small budget and gradually increasing spend based on performance. Key Metrics to Watch: Learn about the crucial performance indicators for digital marketing in the coworking sector, such as cost per lead, conversion rate, and return on ad spend (ROAS). Scaling Up Successful Marketing Efforts: Tips on how to scale your marketing efforts once you've identified successful strategies, including reallocating budget and exploring new platforms. Episode Resources: 13 Tips for Creating Better Landing Pages Hotjar - Understand how users behave on your site Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Want to make sure you get access to our special Community Manager University offer on March 4th? Go to the bottom of our home page and opt-in to our mailing list! This week I dive into the art of creating urgency to boost sales and memberships in the coworking world. Inspired by the annual Container Store's 30% off Elfa sale, this episode explores how similar strategies can be effectively applied to coworking spaces, especially when launching a founding member campaign. Here's what we covered: The Psychology Behind The Container Store's Elfa Sale: An overview of the Elfa sale and why it's so successful at driving purchases. Principles of Creating Urgency: How urgency influences customer behavior and decision-making. Applying Retail Strategies to Coworking Spaces: Insights into adapting retail marketing strategies, like The Container Store's Elfa sale, for coworking spaces. Launching a Founding Member Campaign: A step-by-step guide to creating an effective founding member campaign for your coworking space. Case Studies and Success Stories: Real-world examples of coworking spaces that have successfully implemented founding member campaigns and other urgency-driven promotions. Key Takeaways: Creating urgency can help convert indecisive potential members into members. Founding member campaigns, when executed well, can build a strong initial community and ensure your space's success from the start. The principles of urgency and scarcity, common in retail, are also powerful tools in the coworking industry. Resources Mentioned in this Episode: The Container Store Get on our mailing list to get our special Community Manager University Offer on March 4th! Go to our home page, scroll to the bottom, and opt-in! Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Seth Rosenblum is the Managing Director at Hone Coworks & Principal at The Rosenblum Companies. He considers the Rosenblum Companies to be "operators" at heart. Yes, they own the underlying real estate, but their business is to create the solutions that their customers are looking for…which has led them to create their own coworking and co-warehousing brands. Here's what we covered in our conversation: 1. Seth's team understands the need to diversify real estate assets for sustainability. 2. Seth's team believes that traditional long-term office leases need to evolve to cater to immediate space needs. 3. Landlords face challenges with funding tenant improvements….every 5 years. 4. Space Readiness: The trend towards providing furnished, serviced office spaces. 5.'Hospitality Focus: The importance of incorporating hospitality into real estate operations. 6. Accountability Standard': Implementing standardized operations across various business types. 7. Team Development: Building an efficient team to manage diverse property types. 8. Operational Evolution: Continuous improvement and operational flexibility are critical. 9. Leadership Growth: The necessity for leaders to adapt and grow within a changing industry. 10. Community Engagement: Engaging with the community to successfully adapt to market needs. Resources Mentioned in this Episode: Seth's LinkedIn profile Hone Coworks website Rosenblum Companies website Launchbox website Everything Coworking Featured Resources: Register for our upcoming class: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Dr. Christina Hansen was on what seemed like a fruitless search for office space for her therapist practice when it suddenly hit her on her drive home one day that she could solve her own problem and create a shared office space designed for mental health practitioners. On this episode, we talk through her journey from concept to one year after opening. How she serves her unique Ideal Customer Avatar How she got a turn-key buildout (and funded some upgrades) How she staffs her space The tech she uses to support her members What her member event approach looks like and more... Resources Mentioned in this Episode: Christina's LinkedIn profile Therapy Suites website Everything Coworking Featured Resources: Register for our upcoming class: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

We get into A LOT of details on the childcare + coworking model: Combining Childcare with Coworking: A discussion on the integrated model of co-working and childcare. Marketing Approaches: The importance of social media and referrals for business growth. Business Model Considerations: Balancing challenges in child safety with coworking space demands. Expansion and Community Presence Le Village's plans for growth in Chicago, Austin, and Atlanta. Targeting neighborhood markets for localized presence. Demographic Impact and Social Goals: The increase in father participation, and tackling the motherhood penalty. Financial Viability and Real Estate: Addressing the intertwining of profitability with real estate and labor costs. Structure and Curriculum: Details on the childcare layout, staffing, and standardized curriculum. Compliance and Operations: Emphasis on regulatory knowledge and compliance for franchisees. …and more! Resources Mentioned in this Episode: Daniella's LinkedIn profile Le Village website Everything Coworking Featured Resources: Register for our upcoming class: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

On this episode, I nerd out with my favorite Google Product Expert Amy Toman, as we dissect the fine print of Google listings and the importance of accurate information - both for #coworking spaces and small businesses alike. This episode dives into real-world SEO strategies, the challenges of business listings, and the power of authentic visuals in the digital arena. Episode Highlights: - The interplay between local rankings and business hours. - The intricacies of listing multiple businesses at a single location. - The significance of human-centered visuals in online business profiles. Resources Mentioned in this Episode: Amy's LinkedIn profile Digital Law Marketing website Everything Coworking Featured Resources: Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

What's on the horizon for 2024? We don't have a crystal ball, but we do get pretty deep exposure to what's going on in the industry through the work we do with operators all year long. So, we think we have some pretty good insights into 2024! What does Gio do all year? Gio is a commercial office leasing broker focusing exclusively on coworking/flex deals for operators and landlords. He has the largest coworking industry network of anyone I know (besides me) and therefore really has his pulse on how markets are performing, deals getting done, and industry innovation. What does Jamie do all day besides keeping up with two podcasts a week? She manages the Coworking Startup School, and Community Manager University, and works with asset owners on the feasibility of adding flex to their own portfolio. Resources Mentioned in this Episode: Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024 Everything Coworking Featured Resources: Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Resources Mentioned in this Episode: Register for our upcoming class: Funding a Coworking Space in 2024 Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

In this episode, I walk through 10 criteria that should be considered by a buyer of a coworking space....and by an operator that wants to build to sell...or that want to run a profitable coworking space that cash flows for their financial benefit. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

Everything Coworking Featured Resources: The Flex Academy Coworking Bootcamp - Unlock the full potential of Your Coworking Space With Proven Insights from Industry Experts in This Exclusive Video Series. This episode on YouTube Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Every coworking space has (hopefully great) coffee, but most spaces don't have a coffee business in their coworking space. This concept is becoming more popular as coworking spaces focus more on hospitality and integrating a food and beverage offering. Jace is a Coworking Startup School™ alumnus so I got to be a part of his coworking journey and in this conversation, we get into the details and go behind-the-scenes on his coworking + coffee shop business model. Resources Mentioned in this Episode: Jace's LinkedIn profile Common Good Co. website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

We originally aired this episode in 2022…and it has more relevance today than ever. Pre-pandemic, we tried to avoid 10-day passes and custom plans. We wanted full-time memberships and operational simplicity. Well…today's coworking space user has changed our tune. In this episode, we talk about: Looking at the 10 day pass as a "healthy" option for end users that needs to be sold in volume Designing access packages for teams - how to give them the access they need and getting the recurring revenue and predictability that your business needs. Testing meeting room access plans that build loyalty and recurring revenue Leveraging meeting room demand Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

Scott Tillitt has a strong "why" around coworking. A PR/Communication Consultant by day, he also ran a not-for-profit supporting Localism and sees coworking as the intersection of community engagement, economic development, and supporting local. As a matter of fact, he's not very worried about his coffee game because the mile-long main street Beahive is located on has no fewer than six local coffee shops. Scott is a true coworking OG - he opened his first location in 2009 in Beacon, NY, a little over an hour out of NYC by train. Over the years he was a pioneer in experimenting with multiple locations and creative partnership agreements. He shared his coworking journey, lessons learned in his fourteen years in business, and he also gave us a little BTS on his Coworking Ambassador program. Scott runs his primary location, but his second and third locations are staffed by responsible members, a very part-time Community Activator, and some Coworking Community Ambassadors. If you're trying to figure out how to manage staffing in smaller locations, you'll get some good nuggets and perspective from Scott. Resources Mentioned in this Episode: The Everything Coworking Academy Scott's LinkedIn profile Beahive website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube