394. Lead Sources 101: What Coworking Operators Need to Know About Brokers, Marketplaces, and More
Everything Coworking · Jamie Russo
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Show Notes
Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source.
But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what's worth your time (and what isn't).
We cover:
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The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces
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What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they're best for
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Why your Google Business Profile may be your most valuable (and underutilized) lead source
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The truth about Flexspace.ai, how it works, and how it's not a lead gen platform
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How to track your lead sources effectively and decide which platforms deserve your attention
If you've ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space