Everyday MBA

Raymond Houser discusses his book "The Winning Advantage" and how to tap into your richest resources. Throughout a notable career that spans selling books door-to-door while in college to running his own companies, Raymond Houser learned that certain actions and attitudes can either reinforce your goals or prevent you from achieving them. Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor

Episode 202 - In this "Best Of" episode, Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing. It can be difficult to succeed if you are perceived as a "jack of all trades." Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a "beachhead strategy" focused on winning a particular market first before moving into other, larger markets. Want to be a guest? Everyday-MBA.com/guest Want to be a sponsor? Everyday-MBA.com/sponsor

Episode 201 - Futurist Tom Koulopoulos discusses "The Bottomless Cloud" and how AI, the next generation of the cloud, and abundance thinking will radically transform business. On the heels of his Amazon bestselling book "Revealing The Invisible," Tom teamed up with entrepreneur David Friend to provide a straightforward understanding of the incredible power of the cloud and data abundance; it's an entirely new way to think about the value and the role of data in building tomorrow's enterprise. Host Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor Everyday-MBA.com/sponsor

Episode 200 - Sandy Rogers, leader of FranklinCovey's Loyalty Practice, discusses the book "Leading Loyalty" -- a #1 New Release on Amazon -- and ways to crack the code to customer loyalty. Sandy was previously senior vice president at Enterprise Rent-A-Car and during his 14 years there managed the turnaround of the London, England, operation and led the teams that developed Enterprise's system for improving customer service across all branches. He is a graduate of Duke and Harvard Business School. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor

Episode 199 - Bill Lobig, VP of Digital Business Automation at IBM discusses Artificial Intelligence and enterprise content management. Bill explores how innovations using AI are fueled by content, and how organizations are gaining advantage using strategies that leverage the value of data using automation. Listen for action items that you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor

Episode 198 - Raafi Alidina discusses his book, co-authored with Stephen Frost, "Building An Inclusive Organization" and ways organizations can leverage the power of a diverse workforce. Raafi is an associate at Frost Included limited in the UK and an expert in behavioural economics and equality practices. He got his Masters in Public Policy at Harvard and spent a year as a Research Fellow at the Center for Public Leadership at the Harvard Kennedy School. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor

Episode 197: Kevin Kruse, NY Times best-selling author, discusses his book "Great Leaders Have No Rules" and contrarian leadership principles to transform your team and business. Kevin is the founder and CEO of LEADx, the first company to create a virtual executive coach using IBM Watson artificial intelligence. You may remember him from episode 64 when we talked about his book "15 Secrets Successful People Know About Time Management." Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsorship

Episode 196 - Chris Duffey discusses his new book "Superhuman Innovation" and transforming businesses with Artificial Intelligence. Chris used AI to write his book, in the form of Aimé, an intelligent bot Chris assembled using AI and natural language tools. Chris and his work has been profiled by the Wall Street Journal, the NY Post, The Guardian, and many more. He's the head of AI Innovation & Business Strategy at Adobe, and he serves on Rutgers University Data Advisory Board. Listen for five action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsorship

Special Episode – Kevin Craine shares three ways you can make your business writing better in this special action item episode. Listen for three action items you can use to keep readers engaged, boost your message and build your brand credibility. Kevin has been the written voice for some of North America's leading brands. Find out three important secrets of successful writers.

Episode 195 - Resiliency Ninja Allison Graham talks about her new book "Married My Mom, Birthed a Dog" and how to be resilient when life sucks. Guaranteed you face challenges; that's life...and business. Unfortunately, without the right tools, those punches will limit your success. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 194 - Rick Snyder discusses his book "Decisive Intuition" and ways to use your gut instincts to make better business decisions. Rick is an international business coach and consultant, and the CEO of Invisible Edge. His breakthrough strategies have been implemented by executives and businesses in Europe, Canada, Asia and America. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 193 - Ken Guest discusses his book "Digital Prospecting" and ways to find, nurture and close sales using social media. Ken is a Partner at Sandler Training at the Ruby Group and an expert at sales prospecting. Sales methods have changed dramatically. The days of cold calls and email blasts are over. Learn modern methods to close more sales using social media. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA/guest

Episode 192 - Six-Figure Freelance Action Items. This special episode explores three steps to strengthen your solopreneur success using proven concepts like a sales pipeline, automated scheduling software and leveraging your niche with a beachhead strategy. Action items any entrepreneur can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com

Episode 191 - Neil Braun, Dean of the Lubin School of Business at Pace University, discusses STEM education. Are graduating students prepared for the real world? Professor Braun warns us that more is needed in the areas of science, technology, engineering and math. What is the future of business education and its integration with other sectors like science and technology? Listen for three action items. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 190 - Sam Conniff Ellende discusses his book "Be More Pirate" and how you can take on the world and win. Sam explores the tactics and strategies of Golden Age pirates, drawing parallels modern business rebels like Elon Musk. Pirates didn't just break the rules, they rewrote them. Learn how you can do it to. Listen for three action items you can do today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 189 - Dr. Timothy Tobin discusses his book "Peak Leadership Fitness" and ways to elevate your leadership game. Tim is Vice President of Franchisee Onboarding and Learning at Choice Hotels International and a leadership coach and fitness expert. What does physical fitness have to do with leadership? Find out in this interview and listen for three action items you can do today. Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest

Episode 188 - David Jenness, portfolio marketing manager for digital business automation at IBM, discusses advanced data capture, process automation and intelligent information management. What steps should you take in order to take advantage of advancements in business automation? What are the roadblocks to automation? And what is IBM's roadmap for content management in 2019 and beyond? Find out more here https://ibm.co/2KeZvm6 Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 187 - Mark Samuel discusses his new book B State and a new roadmap for bold leadership, brave culture and breakthrough results. Mark is the author of The Power of Personal Accountability, which was recently named Best New Business Book by the International Book Awards. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 186 - Tom Murry, retired CEO of Calvin Klein, discusses C-Suite business techniques that get results. Tom retired as CEO after 17 prosperous years during which he facilitated the brand's growth from 2.8 billion to $8 billion. He has worked with, and learned from, the most recognized names in fashion, as well as titans of the business world. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Special Year End Episode - Listen to unheard action items from 2018 interviews. Kevin Craine speaks with guests Derek Lidow, Rick Miller, Best-Seller Tim Caulkins, Dr. Kathleen Allen, Nazim Agabekov and Volkswagon VP Jason Bradshaw. Quick action success techniques directly from thought leaders, best selling authors, and C-suite executives in the real world. Host, Kevin Craine Do You Want To Be a Guest? Everyday-MBA.com/guest

Episode 184 - Cheryl Heller discusses her book The Intergalactic Design Guide and ways to harness the power and potential of social design. Cheryl is the Founding Chair of the first Master of Fine Arts program in Design for Social Innovation at the School of Visual Arts in New York City, and the founder of the design lab CommonWise. She's worked with big brands that we know like Ford Motor Company, American Express, Reebok, Marriott and many others. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com

Episode 183 - Dale Chrystie, Business Fellow, Blockchain Strategist at FedEx, discusses business opportunities with Blockchain. By allowing digital information to be distributed but not copied, blockchain technology is creating a backbone of a new type of internet. . What is blockchain, how is it different than bitcoin, and what are some of the opportunities for business today? Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest

Episode 182 - Techniques to drive revenue using Facebook advertising. Kevin Craine speaks with Nazim Agabekov, founder at Lead Gen Black Belt. Nazim says he can help entrepreneurs and startups grow their online business to 7-figures using Facebook and marketing funnels. How does it work? What are the strategies to consider? We'll find out. Listen in the second half for three action items. Host, Kevin Craine Do You Want To Be A Guest? Everyday-MBA.com/guest

Episode 181 - Karen Wickre discusses her book Taking the Work out of Networking and ways to make connections that count. Karen is the former editorial director at Twitter, where she landed after a decade-long career at Google, and a self-described introvert. However, she is regarded in Silicon Valley as a champion networker. How did she do it? Learn how in this interview. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 180 - Dr. Michele Gelfand discusses her book "Rule Makers, Rule Breakers," and how 'tight and loose' cultures wire our world. Michele is a cultural psychologist and a distinguished professor of Psychology at the University of Maryland, College Park. Her groundbreaking research has been featured in places like the Washington Post, the New York Times, the Boston Globe...and in national media like NPR, NBC, ABC, among many others. In 2017 she received the Outstanding International Psychologist Award from the American Psychological Association. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 179 - Leo Bottary discusses his book What Anyone Can Do and how surrounding yourself with the right people will drive change, opportunity and personal growth. Leo is an instructor for both Rutgers and Northeastern Universities. Prior to that, he was an adjunct professor for Seton Hall University, where he was named adjunct teacher of the year. Listen for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Do you want to be a guest? http://Everyday-MBA.com/guest

Episode 178 - Sami Saydjari discusses his book Engineering Trustworthy Systems and ways that organizations today must react in order to withstand pressing threats of cyber terrorism and data breaches. Sami has worked with the National Security Agency and NASA and consulted with national leadership on cybersecurity policy. You've seen him in places like CNN, ABC, the New York Times, the Wall Street Journal, and Time magazine. Listen for action items that you can use today to be prepared and educated. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 176 - Joel Gurin, President and Founder at Center for Open Data Enterprise, discusses the many business opportunities in Open Data. Joel is today's preeminent advocate and authority on Open Data. He is a former senior advisor at the GovLab at NYU and the author of the book "Open Data Now." What is Open Data? How can businesses benefit from its use? Where are the opportunities to consider? Listen for three action items you can use immediately. Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest

Episode 177 - Author and futurist Alexandra Levit discusses her new book Humanity Works and ways organizations need to merge technologies and people for the workforce of the future. Alexandra writes for the New York Times, Fast Company, and Forbes, and she is a former nationally syndicated columnist for the Wall Street Journal. She is the author of the international bestseller They Don't Teach Corporate in College, and she advised the Obama administration on current employment issues. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Special Episode - Jason Bradshaw discusses his book "It's All About CEX - The Essential Guide to Customer Experience." What is CEX? How are customer and employee experience the same...and different? And how will CEX impact organizations over the next 10-15 years? Jason is currently Chief Customer Officer at Volkswagen Group Australia. Before that he was head of customer experience for Target Australia. Jason earned his MBA from the University of Southern Queensland. Listen for three action items you can use today. Host, Kevin Craine What to be a guest? http://Everyday-MBA.com

Episode 175 - Kevin Craine speaks with Doug O'Brien, President and CEO of the National Cooperative Business Association. More than 120 million Americans are members of co-operatives and cooperative credit unions...that is 30 million more people than are owners of mutual funds. And yet co-ops are an often overlooked part of the US economy. What are co-ops? How do they differ from regular businesses? And what are the opportunities? Listen for three action items to learn more. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 173 - Dr. Kathleen Allen discusses her book "Leading from the Roots" and nature-inspired leadership lessons. Explore the concept of biomimicry - the design and production of materials, structures, and systems that are modeled on biological entities and processes. Plus ways to build business success using examples from nature. Listen for three action items you can use immediately. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 174 - Harley Davis, VP, Decision Management at IBM discusses the future of business automation and ways to use advancements in AI, machine learning and robotic process automation to automate the decision-making process. More so than ever before, agility matters, and operational decision management provides critical link to business agility. Listen for action items you can use immediately. Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest

Episode 172 - Tim Caulkins discusses his book How To Wash a Chicken (a #1 Amazon Best-Seller) and practical ways to master your business presentation. Tim is an award-winning professor at Northwestern University's Kellogg School of Management and the author of the books Breakthrough Marketing Plans and Defending Your Brand, which was named 2013 Marketing Book of the Year by Expert Marketer Magazine. Stay tuned in the second half for three action items you can use today. Host, Kevin Craine Do you want to be a guest? http://Everyday-MBA.com/guest

Episode 171 - Pam Didner discusses her book "Effective Sales Enablement" and ways to achieve sales growth through collaborative sales and marketing. Pam is a B2B marketing consultant and a former adjunct professor at West Virginia University and the University of Oregon. She spent time at Intel, among others, in senior roles in marketing. Pam earned BA in finance from the University of Kentucky and an MBA from the University of Illinois. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? http://Everyday-MBA.com/guest

Episode 170 - Kevin Craine speaks with Rick Harris, Executive Director of The Association of Proposal Management Professionals about ways to write and present better bids, RFP responses and proposals. Great proposals get more sales and winning the bid is an essential part of the survival and success of every company. This show is full of practical advice to win more business. Listen in the second half for three action items you can use today. Host, Kevin Craine Want to be on the show? http://Everyday-MBA.com/guest

Episode 169 - Dr. Dileep Rao discusses his book "Nothing Ventured, Everything Gained" ...now a #1 best-seller on Amazon... and how entrepreneurs and startups often have better success without venture capital. Dr. Rao is a clinical professor of entrepreneurship at Florida International University and a former venture capitalist where he was chairman and director of emerging ventures and financial institutions. Listen in the second half for action items you can use today. Host, Kevin Craine Do you want to be a guest? http://Everyday-MBA.com/guest

Episode 168 - Rick Miller discusses his book "Be Chief" and how the time has come to turn conventional leadership wisdom on its head. Rick served as a successful business executive in roles including President and/or CEO in a Fortune 100 companies as well as for startup and a non-profit organizations. Rick has earned a BA from Bentley University and a MBA from Columbia University. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 167 - Kevin Craine and Billee Howard discuss the use of nuero-powered technology to quantify, measure and understand human thought. Explore how to use artificial intelligence and sentiment analysis to connect customer emotion directly to improved business performance. Understand the convergence of 'big emotion' and 'big data' and how it is valuable from a strategic and marketing perspective. Stay tuned for three action items in the second half. Host, Kevin Craine Do you want to be a guest? http://Everyday-MBA.com/guest

Episode 166 - Richard Chasdi discusses his book "Corporate Security Crossroads" and how to respond to corporate terrorism and cyber-threats. Richard is professor and associate director of the Center for Complex and Strategic Decisions at Walsh College. He serves on the editorial board of Armed Forces & Society and Perspectives on Terrorism. He received his master's degree from Boston College and his doctorate in political science from Purdue University. Listen in the second half for three action items you can use immediately. Host Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 165 – Sean Geehan discusses his book "The B2B Executive Playbook" and ways to achieve sustainable and profitable growth – business to business. Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and has been inducted into the E&Y National Hall of Fame. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview and hear some bonus comments from Sean in the second half. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 164 - Ann Handley discusses her book "Everybody Writes" and success tips for creating ridiculously good content in this Best of Everyday MBA episode. Ann is a best-selling author and was cited in Forbes as the most influential woman in Social Media. She was recognized by ForbesWoman as one of the top 20 women bloggers today. Stay tuned after the interview for five action items you can do to immediately take advantage of the ideas and advice in this interview, and hear some bonus comments from Ann as well as some listener shout-outs in the second half. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 163 - Futurist and author Byron Reese discusses his book "The Fourth Age" and how smart robots, conscious computers and artificial intelligence will shape the future of humanity. Byron is the CEO and publisher of Gigaom, an industry-leading technology research company. You've seen him in places like the New York Times, Washington Post, USA Today, and NPR. Listen for three action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 162 - Sandra Stahl discusses her book "The Art and Craft of PR" and the mindset and skills needed to succeed in public relations today. Sandra is the co-founder of the PR firm, JacobStahl, and she is an adjunct professor in the Brand and Integrated Communications master's degree program at the City College of New York. Stay tuned in the second half for four action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 161 - Joris Merks-Benjaminsen, head of Digital Transformation at Google joins Kevin Craine in this "best of" episode. Joris discusses his book "Think and Grow Digital" and what the 'net generation' needs to do to survive and thrive in any organization. Listen for five action items in the second half of the show. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 159 - This "Best of" episode features Shama Hyder discussing her book The Zen of Social Media Marketing and ways to build credibility, generate buzz and increase revenue. Shama is known as the "Zen Master of Social Medai Marketing" and you've seen her in places like Fox news, CBS, The New York Times, The Wall Street Journal, and many more. Stay tuned after the interview for five action items you can use to immediately take advantage of the ideas and advice in this interview. Host, Kevin Craine Would you like to be a guest? http://Everyday-MBA.com/guest

Episode 160 - Charles Arthur discusses his book "Cyber Wars" and the dramatic inside stories of some of the world's biggest cyber attacks. Explore data breaches at Equifax, Sony Pictures, TJ Maxx and more. Charles was the technology editor at The Guardian, where he investigated scores of cybersecurity threats as well as WikiLeaks, Anonymous, and LulzSec. Stay tuned in the later part of the interview for three action items you can use today. Host, Kevin Craine Would you like to be on the show? http://Everyday-MBA.com/guest

Episode 158 - Sally Helgesen discusses her book "How Women Rise" and how women can break the habits holding them back from their next raise, promotion or job. Sally's work is widely regarded as the gold standard when it comes to women's leadership. Since the publication of "The Female Advantage" in 1990, she has written five books in the field and presented thousands of workshops to women leaders all over the world. Listen for three action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest

Episode 157 - Bryce Austin discusses his book "Secure Enough?" and the top cybersecurity questions that every executive and business owner should ask. Bryce wasn't always a cybersecurity expert….but he quickly became one as a senior group manager at Target when they had that famous data breach in 2013/2014. Now he shares the lessons learned and three action items you can use today to be more prepared for the next cybersecurity threat. Host, Kevin Craine What to be a guest? http://Everyday-MBA.com/guest

Episode 156 - Jeanne Bliss discusses her book "Would You Do That To Your Mother" and the 'Make Mom Proud' standard for how to treat your customers. Jean is a customer experience expert who has held executive positions for Microsoft, Allstate and Mazda, among others. She is the author of "Chief Customer Officer" and "I Love You More Than My Dog." Listen for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest