Everyday MBA

Episode 155 - Gary Burnison discusses his book "Lose the Resume, Land the Job" and job-seeking strategies that work. Gary is the CEO of Korn Ferry, a firm that puts a professional in a new job every three minutes. He is a New York Times bestselling author of the book "No Fear of Failure" and you've seen him in places like Forbes, CNBC, Bloomberg, and many others. Listen for four action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 154 - Chris Dyer discusses his book "The Power of Company Culture" and ways you can improve the productivity, performance and profits of your company. The difference between merely good and really great companies lies not in the quality of their products, but in the shared beliefs and attitudes that employees hold about the company. Listen for three action items. Host, Kevin Craine Everyday-MBA.com

Episode 153 - Kevin Craine discusses five action items to create killer marketing content in this special action item episode. Are you putting a lot of money and effort into content marketing but wondering why it doesn't really get you much business? These are things you can do immediately to ensure that your content marketing is on target, effective and will resonate. Host, Kevin Craine Everyday-MBA.com Want to be a guest? Everyday-MBA.com/guest

Episode 152 - Is your company ready for the next cyber-threat? Kevin Craine speaks with Ray Rothrock about his book "Digital Resilience" to explore what executives, business owners and technical experts should know about potential cybersecurity vulnerabilities and breaches in network and data security. Ray is the CEO at RedSeal, a leader in network modeling and cyber risk scoring. He's got a masters in nuclear engineering and an MBA from Harvard. Listen for three action items you can use to take advantage of the ideas in this interview. Everyday-MBA.com

Episode 150 - Kevin Craine speaks with Whitney Johnson about her new book "Build Your A-Team" and top team building techniques. Whitney is a former award-winning Wall Street analyst and the author of the critically acclaimed book "Disrupt Yourself". She co-founded the Disruptive Innovation Fund with Harvard Business School's Clayton Christensen. Listen for a seven phase disruption model, plus three action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest

Episode 149 - Kevin Craine speaks with author Brad Murphy about his book, co-authored with Dr. Carol Mase, called "The Age of Surge," and ways companies can successfully navigate digital transformation. Brad discusses how digital transformation is not just about technology and proposes human centered framework for scaling company wide agility. Listen in the later part of the show for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 148 - Kevin Craine speaks with author Alex Vorobieff about his new book "Transform Your Company." As a former crisis CPA, Alex spent years cleaning up the financial messes of companies in a wide range of industries. He consistently tracked the financial problems back to larger management dysfunctions within these companies - and they all had similar root problems. Explore the causes, and most importantly the cures. Listen for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 147 - Kevin Craine speaks with Carrie Kerpen about her book "Work It" and secrets for success from the boldest women in business. Carrie interviewed 50 of today's most successful women including Sheryl Sandberg, Aliza Licht and Reshma Saujani, for their secrets for success. Carrie is the co-founder and CEO of Likeable Media and she has been featured in places like the New York Times, ABC World News and CNBC. Stay tuned in the second half for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 146 - Kevin Craine shares three ways you can make your business writing better in this special action item episode. Listen for three action items you can use to keep readers engaged, boost your message and build your brand credibility. Kevin has been the written voice for some of North America's leading brands. Find out three important secrets of successful writers. Everyday-MBA.com

Episode 145 -Kevin Craine speaks with Tanya Hall, CEO of the Greenleaf Book Group, about her new book "Ideas, Influence & Income" and ways you can write a book, build your brand and lead your industry. Before joining the publishing industry, Tanya worked as a television producer for Extra! and E! Entertainment Television. Stay tuned in the second half for three action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 144 - Marc Gruber discusses his book "Where To Play" and ways to discover the best startup market opportunities. Marc says that most start-ups fail because they rush to market with a product, only to discover too late that it's the wrong market. Marc is Vice President for Innovation at the Swiss Federal Institute of Technology where he is also the Chair of Entrepreneurship & Technology Commercialization. Listen in the second half of the show for three action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 143 - Kevin Craine discusses three action items to market your brand one customer interaction at a time. Your company's brand is your most important marketing asset. And that brand is embodied in the "vibe" and perception customers get from your company. If it's positive you win; if it's negative: beware. These action items help you develop your employees as brand ambassadors who boost your success with each customer interaction. Everyday-MBA.com

Episode 142 - Derek Lidow speaks with Kevin Craine about his new book "Building on Bedrock" and what self-made million-dollar entrepreneurs like Sam Walton and Walt Disney can teach us about building valuable companies. Derek is a best-selling author and teaches Entrepreneurship at Princeton University. You've seen him in places like the New York Times, Wall Street Journal and Forbes. Listen for three action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Kimberly Davis talks with Kevin Craine about her book "Brave Leadership," and ways you can improve your leaderships skills by using techniques from the acting profession. Kimberly teaches Authentic Influence and Executive Presence for Southern Methodist University's (SMU) Cox School of Business' Executive Education Program and has worked with leading brands like GE, Merck, Pepsico and more. Listen for three action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine

Author Laurie Pickard talks with Kevin Craine about her new book, "Don't Pay For Your MBA." Laurie decodes how to obtain the equivalent by taking advantage of free or low-cost massive open online courses taught by professors at the world's best business schools. You've seen her in places like Fortune, Entrepreneur, The Wall Street Journal, CNNMoney, Financial Times, and Bloomberg Business. Host, Kevin Craine

Episode 141 - Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing. It can be difficult to succeed if you are perceived as a "jack of all trades." Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a "beachhead strategy" focused on winning a particular market first before moving into other, larger markets. Host Kevin Craine Everyday-MBA.com

Episode 138 - Barry Kaplan discusses his book "The Power of Vulnerability" and ways leaders can improve their skills and effectiveness. If you are an executive or manager, or business owner, you know that being "the boss" isn't always easy….and it can feel overwhelming to be the one who is expected to have all the answers. Learn how to shed the burden of having to be "right" all the time and gain a newfound freedom to explore the bigger picture. Listen for three action items in the later part of the interview. Host, Kevin Craine Everyday-MBA.com

Episode 137 - Judith Humphrey joins Kevin Craine to discuss her book "Impromptu: Leading in the Moment," and ways you can better prepare for unplanned and impromptu moments and communicate as a confident and compelling leader. Judith is a columnist for Fast Company and was awarded the 2012 YWCA'S prestigious Woman of Distinction award for Entrepreneurship. Listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 136 - Courtney Reum discusses his book "Shortcut Your Startup" (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Courtney is a former Goldman Sachs investment banker turned entrepreneur, and one of the stars of the syndicated television show, Hatched. Host, Kevin Craine Everyday-MBA.com

Episode 135 - Karen Martin discusses her book "Clarity First" and how smart leaders and organizations can achieve outstanding performance by working to establish better clarity. Karen is a leading authority on lean management and performance improvement for businesses, government agencies, and the not-for-profit sector. Her clients include big brands we know like AT&T, Chevron, and the United States Department of Homeland Security to name just a few. Stay tuned for three action items to take advantage of her ideas and advice. Host, Kevin Craine Everyday-MBA.com

Episode 134 - Tama Kieves discusses her book "Thriving Through Uncertainty" and steps to take to make a successful career transition. After years of working tirelessly to become a Harvard-educated partner at a top law firm, Tama realized that the career she invested so much in left her unfulfilled. Tama gave it all up to make changes necessary to lead the life she always wanted. She offers real-world advice to help others do the same. Listen for three action items to take advantage of her ideas and advice. Host, Kevin Craine Everyday-MBA.com

Episode 133- Best of 2017 Interviews with best-selling authors Dorie Clark, John Rossman, Jess Todtfeld and Vanessa Van Edwards; plus 2017 Knowledge Leader Circle members Nathan Hirsch and Steven Kuhn. Listen for action items and advice on personal branding, executive leadership, media skills, eCommerce and more. Host, Kevin Craine Everyday-MBA.com

Everyday MBA is on break for the holidays. We'll be back in two weeks with our "Best of 2017" episode, so stay tuned. Meanwhile, we hope you have a wonderful holiday season. Everyday-MBA.com

Episode 132 - Christopher Lockhead discusses his book "Play Bigger" and how brands dominate the market by creating new market categories. The Marketing Journal calls Christopher "One The Best Minds in Marketing," and Newsweek calls him, "The Howard Stern of Entrepreneurialism." Listen for three action items that you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 131 - Leah Ingram discusses "The Complete Guide for Paying for College." Are you a parent who is trying to figure out college funding? Need help navigating scholarships, loans, grants and internships? Leah is a lifestyle and money-saving expert, and her new book is an essential guide for middle-class families on how to afford college. Listen for three action items you can do today to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 130 - Mike Whitaker discusses his book "The Decision Makeover" and a process to follow to make the right decisions...big or small. Mike is a venture capitalist and entrepreneur. He earned his undergrad in Cognitive Psychology, and he's got an MBA. The Decision Makeover offers a thoughtful and strategic approach for choosing wisely in all aspects of business and in life. Listen for three action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Special Episode - Craig Ross discusses his book "Do Big Things" and simple steps teams can take to do be more effective and profitable. For decades, Craig has been obsessed with answering one question: How do you equip a team to deliver big things? Now he shares his seven-step process that equips teams with how to quickly and consistently operate at a higher level. Listen for specific action items you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 129 - Michael Houlihan and Bonnie Harvey return to Everyday MBA to discuss their success with building Barefoot Wine into America's #1 wine brand. They are the authors of the New York Times best-seller "The Barefoot Spirit". Listen for three action items you can do today to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com

Episode 128 - Steven Kuhn speaks with Kevin Craine about his journey from US Army combat veteran and bodyguard to Mick Jagger to international business consultant and keynote speaker. Hear Steven's concepts regarding conscious leadership driven by honesty, integrity and transparency. Listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 127 - Former Navy Seal Chris Fussell discusses his book "One Mission" and ways leaders can build more effective and responsive teams. Learn from the strategies used by the military to eliminate silos between groups and teams, and transform your teams into an effective force for change and process improvement. Listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 126 - Michael Gale discusses his book "The Digital Helix" and ways organizations can capture the advantages of digital transformation. Michael says that only 20% of organizations are getting digital transformation right, but those that do often double their brand value. How can you do it too? Find out, and listen for three action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 124 - Ron Warren, Ph.D, discusses his book "Personality at Work" and how bad habits and personality traits can hamper good leadership. Ron is a psychologist the developer of the LMAP 360 personality assessment used in executive education programs including at Harvard Business School's Advanced Management Program and the Yale School of Management. Listen for five action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 123 - Mindy Gibbins-Klein discusses her book The Thoughtful Leader and ways to use your head and your heart to inspire others. Mindy is an award-winning author, TedX speaker, and thought leadership strategist. Listen for five action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 123 - Lee Bartlett discusses his book The Number One Best Seller and the mindset, strategy and processes of a top salesman (or woman). Lee has enjoyed a highly successful sales career working for a variety of tier 1 institutions. He has held roles in large US, UK and European-based corporations, and sold extensively across most countries in these regions, as well as in Asia. Listen for five action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 122 - Dorie Clark discusses her book Entrepreneurial You and ways to monetize your expertise, create multiple income streams and thrive as a solo entrepreneur. Dorie is a best-selling author, a frequent contributor in places like the Harvard Business Review and The Wall Street Journal, and she is an Adjunct Professor of Business Administration Duke University. Listen for action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 121 - Stacey Hanke discusses her book Influence Redefined and ways to be the leader you were meant to be. Stacy is an executive mentor, a popular trainer and keynote speaker. Her clients include big brands like Coca Cola, Nationwide, GE, Kohl's and many others. You've seen her in the New York Times and on SmartMoney. Listen for action items to take advantage of the ideas and advice. Host, Kevin Craine Everyday-MBA.com

Episode 120 - Mary Lamia discusses her book What Motivates Getting Things Done and ways to harness procrastination, manage your emotions and boost your success in business. Mary is a clinical psychologist and psychoanalyst, as well as professor at the Wright Institute in Berkeley. Her book Emotions! won the Family Choice Award and you've seen her in places like ABC, Fox and the New York Times, Woman's Day. She's a regular blogger at Psychology Today. Host Kevin Craine Everyday-MBA.com

Episode 119 - Vanessa Van Edwards discusses her book Captivate and the science of succeeding with people. Vanessa is a national best selling author and the lead investigator at human behavior research lab, Science of People. She writes a monthly column for Entrepreneur Magazine and the Huffington Post. As a human behavior hacker she runs original research experiments on topics such as the science of leadership, human lie detection, body language hacks, the psychology of attraction and successful people skills. Listen for action items to take advantage of the ideas and advice. Host, Kevin Craine Everyday-MBA.com

Episode 118 - Mitch Axelrod discusses his book The New Game of Selling and ways to attract, convert and keep more customers. Mitch is a guest lecturer at Harvard and his strategies have been adopted by thousands of companies from, Pfizer and Prudential, to small, medium and home-based businesses in 35 countries. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 117 - Colin Shaw discusses his book The Intuitive Customer and imperatives for moving your customer experience to the next level. Colin has been recognized by LinkedIn as one as one of the world's top Business Influencers and he was voted by Brand Quarterly as one of the 'worlds top 50 Marketing thought leaders over 50' for the last 2 years. Includes three action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 116 - Lisa Magnuson discusses her book The TOP Seller Advantage and powerful strategies to build long-term executive relationships. Lisa is Chief Corporate Sales Strategist at Top Line Sales and a former sales team leader at companies like Xerox, Ikon and others. It is important for high-level sales folks to reach the executive level of an organization, but that isn't always an easy thing to do. Lisa steps us through specific tactics to sell to the C-Suite and nurture executive relationships. Includes three action items you can use today. Host, Kevin Craine Everyday-MBA.com

Episode 115 - Nathan Hirsch discusses ways to leverage freelance resources to build a million dollar business. Nathan Hirsch is a serial entrepreneur who is an expert in hiring remote workers and eCommerce business. He co-founded his first company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $20 million worth of products over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building an remote army of freelancers. In 2015, Nathan co-founded FreeeUp.com, an online hiring marketplace focused on connecting businesses with the top 1% of online workers in eCommerce, digital marketing, virtual assistance, and web development. Host, Kevin Craine Everyday-MBA.com

Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You've seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today's business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 113 - Seth Mirren discusses his book The Power of Positive Destruction and ways to turn a business idea into a revolution. Seth is a global business leader and philanthropist who reinvented how Wall Street uses technology when in 1985 when he founded his first company, Merrin Financial, and launched the industry's first electronic order management system. This revolutionized trading by transforming the process from paper to digital and created the trading desk technology that is now standard in the United States. He's been called "Innovator of the Decade"… "100 Most Influential People in Finance"…and "Entrepreneur of the Year Metro New York in Financial Services." Stay tuned after the interview for three action items and bonus comments. Host Kevin Craine Everyday-MBA.com

Episode 112 - Daniel DiPiazza discusses his book "Rich 20 Something" and ways you can ditch your day job, start an epic business, and score the life you want. Daniel writes a column for the Huffington Post and you've seen him also in places like Time magazine, Fortune, Entrepreneur, and Fox News. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 111 - Jess Todtfeld discusses his book Media Secrets and tips for better and more profitable media interviews. Jess is a former producer at ABC, NBC, and FOX and has advice to make the most of media exposure and convert interviews into more business. He even set a Guinness Record for being interviewed the most times in 24 hours… 112 different stations on radio. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com Produced by CraineGroup.com make your own podcast with us

Episode 110 - John Rossman discusses his book The Amazon Way and the leadership principles that helped the company dominate the online marketplace and become one of the world's most disruptive companies. An Amazon insider, John was responsible for launching the third party selling business which today is over 50% of all Amazon units. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 109 - Marc Vollenweider discusses his book Mind+Machine and a decision model for optimizing and implementing analytics. We hear a lot about "Big Data" these days, but how do you use data to really make a difference in the performance of your business? This interview explores how the human mind collaborates with machines to improve things like productivity, time to market, and quality, or to create new capabilities that did not exist before. Stay tuned after for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Special Episode - Kevin Craine offers quick and practical action items for entrepreneurs and business owners to gain more business marketing your brand one customer at a time. Action items and steps to take for improved revenue and customer satisfaction. Stay tuned next week for another regularly scheduled show. Host, Kevin Craine Everyday-MBA.com

Episode 107 - Brandon Black discusses his book Ego Free Leadership and ways to end the unconscious habits that can hijack your business. Brandon is a former CEO of Encore Capital Group and he shares his journey of transformation from an autocratic and argumentative executive to one who builds trust, collaboration and success. What are those habits? Why should "ego" be replaced with "we-go?" And how can you learn from the CEO's story? Stay tuned after the interview for five action items and hear bonus comments. Host, Kevin Craine Everyday-MBA.com