Event: Crushed for Wedding Pros

In this week's episode, Becky interviews Meghan Ely, a PR expert for wedding professionals, discussing the importance of public relations in the wedding industry. They explore common misconceptions about PR, the benefits of getting published, and various opportunities available for wedding pros to enhance their visibility. Meghan shares practical steps for those new to PR, emphasizing the need for organization and strategic planning. The conversation concludes with an overview of the services offered by OFD Consulting, aimed at helping wedding professionals navigate the world of PR effectively. Key Takeaways PR can seem overwhelming, but it's manageable step by step. Many believe PR requires knowing the right people, which isn't necessarily true. Getting published can significantly boost your business ROI. PR should complement other marketing strategies, not replace them. Social proof from publications enhances credibility with couples. Start small and define what success looks like for you in PR. Utilize free resources like Qwoted and Connectively to get started. Getting organized is key to successful PR efforts. OFD Consulting provides valuable resources and support for wedding pros. Mentioned in this episode: - Qwoted - Connectively - Think Splendid / Splendid Insights Find Meghan here --> OFD Consulting OFD Consulting on Instagram See you back here next Friday! Event Crush on Instagram | eventcrush.com | Email Becky This episode is produced by Ace Sound Design.

In this conversation, Becky Hart and Radhika Graham explore the complexities of work-life balance in the wedding industry. Radhika shares her journey from a full-time job to running her own wedding planning business, emphasizing the importance of setting boundaries, asking for help, and prioritizing self-care. They discuss the challenges faced by wedding professionals, including time management and the pressure to please clients. Radhika introduces practical tools and techniques for productivity, such as the Pomodoro technique and going paperless, while also highlighting the significance of community support among industry peers. The conversation concludes with valuable advice for wedding pros on managing expectations and maintaining a healthy work-life balance. Key takeaways Work-life balance is more of a juggle than a balance. Setting boundaries is crucial for managing client expectations. Asking for help is a sign of strength, not weakness. Self-care should be prioritized to avoid burnout. Utilizing technology can streamline business processes. Community support is essential in the wedding industry. Outsourcing tasks can free up valuable time. Meal planning can alleviate stress during busy seasons. It's important to recognize that not every task is urgent. Reflecting on past experiences can help set better boundaries. Resources mentioned in this episode: Manulife Vitality App - Canada The Pomodoro Technique Skylight Calendar Connect with Rad! radoccasions.ca thatsradpodcast.ca https://www.instagram.com/radoccasions/ Connect with us Event Crush on Instagram | Email us | Event Crush on the web

This week, Becky Hart and Hannah Davis sit down to discuss the intricacies of designing effective websites for wedding professionals. They explore the benefits of using Showit, the importance of blogging and SEO, and the key components that make a wedding pro website successful. Hannah shares common mistakes to avoid, when to consider a rebrand, and offers final tips for wedding pros looking to enhance their online presence. The discussion emphasizes the need for clear navigation, compelling copy, and the importance of showcasing pricing to attract the right clients. Key Takeaways Showit can be a better fit for wedding pros than other platforms. Blogging is an underutilized tool for wedding professionals. Websites need to have clear calls to action. Clear navigation is crucial for user experience. Avoid overwhelming visitors with too many photos. Fonts should be readable for accessibility (16 px minimum). Pricing (at least starting prices or a range) should be visible on websites. If it's been 4-5 years, you no longer like your branding, or it's not working for you anymore -- it's time for a rebrand! Share your website with friends outside the industry for neutral feedback. Episodes mentioned in this podcast: Episode 21: Demystifying SEO for Wedding Pros with Adrienna of Ava & The Bee Connect with Hannah! Hannah's website, Made with Boldness Hannah's free website checklist mentioned in the episode Hannah's Newsletter signup Made with Boldness on Instagram Event Crush on Instagram | [email protected] | www.eventcrush.com See you back here next week!

This week we are diving DEEP into all things networking for wedding pros! Do you love networking? Hate it? Avoid it at all costs? Whatever the case, this episode is for you! Listen in on my presentation from the Book More Weddings Summit where I break down the benefits of networking, my best tips and tricks, and most importantly how to set yourself a part and build meaningful relationships to GROW your business. Get my FREE networking guide here! https://mailchi.mp/d3d2e09566b8/networking Let's Connect: Instagram | Web | Email

On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that we shouldn't expect results overnight. Key Takeaways SEO is about telling Google what your website is about and who you serve Optimize your website with meta titles and descriptions, structured headers, and a Google Business listing The best website platforms for SEO are WordPress, Showit, and Squarespace Use Google Analytics to track your website's performance SEO is a long-term strategy that requires consistent effort and updates Sound Bites "SEO is simply telling Google what we want Google to know about you." "Your website is your salesperson. That is what you are paying me to do, to get more website traffic to convert." "73% of luxury wedding couples and 71% of ultra luxury found at least one of their vendors from an internet search last year." Chapters 00:00 Introduction and Background 05:07 Understanding SEO and Its Importance 08:46 Optimizing Your Website for SEO 10:35 The Role of SEO in Attracting Luxury Wedding Couples 13:07 Meta Titles and Descriptions 14:57 Header Structure and User Experience 17:32 SEO on Social Media Platforms 25:04 SEO for Google vs. Other Platforms 27:41 Tips for Improving SEO 32:35 Services Offered by Ava and the Bee Connect with Adrienna! Ava and The Bee Website | Ava and The Bee on Instagram Ava and the Bee is an in-house marketing agency for wedding professionals ready for inclusive, results-driven marketing that creates freedom in their business and cultivates a client experience before couples ever start the conversation. Thanks for tuning into another episode. We love hearing from you! Shoot us a DM on instagram and let us know what you thought about this episode, or take a screenshot and share it on your story and be sure to tag @eventcrush and @avaandthebee. See you next week!

In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business while not serving the luxury market. She shares about a "sweet spot" that she has found in serving clients with budgets that are under the $100k mark but where clients are laid back, trusting of their vendor team, and still care about the details and the guest experience. She encourages wedding professionals to focus on providing a luxury level of service rather than solely pursuing luxury clients. Key Takeaways Not every wedding professional needs to strive for the luxury wedding market as the ultimate goal. The vast majority of weddings are not in the luxury market. Luxury does not always equal success in the wedding industry. Providing a luxury level of service is more important than solely pursuing luxury clients. Let's connect! Find us on: Instagram | Threads | Web | Email Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career! This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

Have you ever thought about growing a team, but were too scared to trust someone else with this business that you've built from the ground up? This week's episode is for you! Learn how to avoid burnout by taking the leap to scale your biz, with Jess Aiken of the Planner's Perspective and Wedding Company of Williamsburg. Jess shares her journey in the wedding planning industry, from starting as an intern to building a multi-6-figure wedding planning company with 12 employees. She emphasizes the importance of having a supportive team and the challenges of transitioning from a solopreneur to managing a large team. Jess also discusses her vision for her educational brand, Planner's Perspective, and the focus on percent-based pricing for planners. She shares insights on how she built her team, starting with her current assistants and training them to become lead planners. Jess also shares how she handles the pay structure for her team and how she manages a large team by using workflows and automations. Key Takeaways Building a supportive team is crucial for scaling a wedding planning business. Transitioning from a solopreneur to managing a team requires overcoming the fear of delegating and trusting others. Percent-based pricing can be a beneficial pricing model for wedding planners. Starting with current assistants and training them to become lead planners can be an effective way to build a team. Automating workflows and creating templates for emails and processes can streamline operations and ensure consistent service. Building a team requires relinquishing control and trusting others to deliver a high level of service. Understanding the financial aspects of the business, including cash flow and profitability, is essential for sustainable growth. Changing the language from 'I' to 'we' in marketing materials and client communications helps create the perception of a team and instills confidence in potential clients. Connect with Jess! The Planner's Perspective: Website Instagram Free Facebook community group Wedding Co of Williamsburg: Website Instagram Event Crush on instagram www.eventcrush.com Mentorship for new & aspiring planners This episode was edited and produced by Ace Sound Design.

In this episode, Becky shares a recent wedding day experience and her main takeaways from it, which came down to staying calm when things didn't go as planned and having a positive energy on a wedding day despite the circumstances! She also discusses handling things behind the scenes as much as possible and not bringing situation to couples unless it's absolutely necessary. Becky emphasizes the significance of being a calm and positive presence on the wedding day, as it can greatly impact the overall atmosphere and experience for everyone involved. It's always good to ask ourselves... what kind of energy are we bringing to the wedding day? Hopefully it's a positive, joyful, helpful energy! Book More Weddings FREE Virtual Summit!! August 19th-23rd Grab your free ticket here! Event Crush Wedding Planner Mentorship - now open! Ace Sound Design, our amazing podcast production company Let's connect! www.eventcrush.com [email protected] @eventcrush on Instagram

In this week's solo episode, Becky sits down to chat about all things ghosting in the wedding industry. What is it, why is it happening, and what can we do about it!? She also discusses how ghosting isn't strictly happening from couple to vendor, it's also happening from vendor to couple AND from vendor to vendor! Ghosting isn't going away any time soon, so we need to learn how to deal with it and learn how to prevent it to the best of our ability. Becky ends the episode with a note of encouragement and a reminder that there is only so much we can control, including our response to ghosting. Takeaways Ghosting is a common occurrence in the wedding industry, where couples reach out to vendors but never respond after the initial contact or even after the initial consultation. Vendors can prevent ghosting by being clear in their communication, providing clear next steps, and making it easy for couples to take the next action. Following up with potential clients is essential to prevent ghosting, as couples may be busy or distracted and need a gentle reminder. Ghosting can happen from both vendors and couples, and it's important for vendors to be understanding and not take it personally. Quick response times and clear communication are key to standing out among the many options couples have when planning their wedding. Resources mentioned in this episode: The "Magic Email" Own Your Business podcast with Sam Jacobsen The Wedding Business Solutions podcast with Alan Berg Let's connect! Find us on: Instagram | Threads | Web Email: [email protected] Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career and start your business with confidence. This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

Heidi Thompson, founder of Evolve Your Wedding Business, joins Becky on the podcast to share her expertise on marketing plans in the wedding industry. Heidi breaks down the five key components of creating a marketing plan: setting goals, defining your ideal client, getting clear on your messaging, the how/strategy, and evaluation/review. Learn how to create a marketing plan for your wedding business, what a marketing plan should consist of, and how to stick to it! Heidi also highlights the upcoming Book More Wedding Summit, a free online conference for wedding professionals of all types to learn strategies for booking more clients. There will be 30 wonderful industry speakers sharing their knowledge (including Becky, who will be speaking on networking!) Key Takeaways Attract and book the right clients while building a business that provides freedom and flexibility. Break down your marketing plan into five key components: goal, ideal client, messaging, strategy, and evaluation. Separate CEO and worker bee roles to make strategic decisions and focus on implementation. Join the Book More Wedding Summit to learn strategies for booking more clients in the wedding industry. Keywords wedding industry, marketing plans, attracting clients, booking clients, business freedom, flexibility, ideal client, messaging, strategy Connect with Heidi: Evolve Your Wedding Business Evolve Your Wedding Business Podcast Evolve Your Wedding Business on Instagram Sign up for the FREE Book More Weddings Virtual Summit! August 19th-23rd, 2024 Let's connect! Find us on: Instagram | Threads | Web Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career! This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

In this solo episode, Becky shares five life hacks for productivity and success in both personal and professional life for wedding pros. Becky's Lifehacks for Increased Productivity: Learn to wake up early! Go to bed sooner (leave the binge watching Netflix behind and swap it with a productive morning routine) Use a meal planning app like eMeals paired with Walmart+ (or another grocery/delivery app) to simplify meal preparation and grocery shopping each week. Use a project/task management system like Asana to keep track of tasks both in your personal and professional life, never missing a detail again. Keep a tidy workspace, which can improve productivity and create a sense of calm. Consider outsourcing non-business tasks and responsibilities to free up time and reduce stress (house cleaning, landscaping, meal prep, house projects, etc). Resources mentioned in this episode: eMeals Walmart+ Asana Previous episodes mentioned: Thriving in the Wedding Industry While Starting a Family with Life in Letters You Can't Do it All (and That's Okay) with Darcy Warden My Favorite Tools for Wedding Pros Keywords: productivity, life hacks, waking up early, meal planning, grocery shopping, project management, tidy workspace, outsourcing, wedding pros, wedding professionals, wedding industry Let's connect! Find us on: Instagram | Threads | Web Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career! This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought possible and to love their businesses again. Hear about the 77 virtual coffee chats Aislinn hosted during the pandemic that ultimately lead her to pursue coaching, and the common mindset issues that wedding pros struggle with. Aislinn also shares a "pep talk" to motivate and inspire wedding pros that will leave listeners fired up! "If you are not getting invited to the table... make your own table!" "Stop blending in with everyone else and start showing up as the 'of course' option." Key Takeaways Having a mindset of curiosity and fearlessness can be beneficial when starting a business Starting an educational branch of a business should come from a place of service and a desire to help others, rather than as a bandaid for a broken business Identifying as both an artist and a business owner is crucial for success in the wedding industry Cutting out external noise and seeking validation from within is necessary for making confident decisions in business Believing in oneself and recognizing one's worth is essential for charging appropriately and pursuing opportunities Fear of rejection can hold one back from taking risks and pursuing growth. Embracing rejection as a learning opportunity is key! Showing up with confidence and a positive attitude has a significant impact on clients and vendor partners Aislinn offers a range of coaching programs, including the Success Accelerator Program, mastermind, and masterclass vault, to support wedding professionals at different stages of their careers. Connect with her below to learn more! Work with Aislinn: https://aislinneileen.com/ Profitable Photographer Free Masterclass: https://aislinneileen.com/freebie Find Aislinn on Instagram: https://instagram.com/aislinneileencoaching Clarity Convos for Wedding Pros Podcast: https://podcasts.apple.com/us/podcast/clarity-convos-for-wedding-pros/id1676987204

In this solo episode, Becky reflects on her 12 years in the wedding industry and shares five things she would do differently if she were starting her business now instead of in 2012. She discusses the importance of investing in necessary tools and systems, managing money better, investing in education, growing a team, and giving back to the community. She also highlights two things she would do the same: prioritizing networking and building relationships, and prioritizing SEO. Becky emphasizes the value of learning from her own experiences and the abundance of resources available to new business owners today. Takeaways Invest in the necessary tools and systems to run your business efficiently from the beginning. Manage your money better by implementing a clear system for paying yourself and using accounting software. Invest in education early on to continuously improve yourself and your business. Consider growing a team and hiring an associate coordinator to expand your capacity and provide better service. Give back to the community through your business by donating your time and services to causes you care about. Prioritize networking and building relationships to establish a strong foundation for your business. Focus on SEO to improve your online visibility and attract more clients through search engines. Let's connect! Find us on Instagram www.eventcrush.com [email protected] This episode was produced and edited by Ace Sound Design. If you're interested in taking your audio experience to the next level, they are currently taking on new clients!

In this week's episode, Becky interviews McKenna of Life In Letters about her journey as a wedding calligrapher. McKenna shares how her signage and stationery business began and how she quickly grew to having over 100 weddings in one year and was able to quit her full time job. From there, she was able to scale back the number of weddings she was taking on each year while increasing her minimum, so she was able to work with significantly fewer clients while still supporting her growing family. She shares what she's learned since becoming a new mom while running her business, and ends with five fantastic tips for those who are getting started in the wedding industry. Connect with McKenna! Instagram Website Pinterest Thanks for tuning in this week. Check back every Friday for a brand new episode! Follow along on instagram: @eventcrush www.eventcrush.com This episode was produced and edited by Ace Sound Design Looking for audio excellence to maximize the listening experience? Reach out today!

Are you feeling burnt out on Instagram these days? Does it feel like you are putting time and effort into this app for little or no return? In this episode, I'm chatting about my thoughts on Instagram in 2024 and how to still enjoy the platform without letting it suck the life out of you. I explain why I continue to use Instagram for my business after nine years on the app, the pros/cons of Instagram for business, and the love/hate relationship many of us have with it. I discuss strategies for using Instagram effectively in 2024, and encouragement for those who are currently struggling to know if the time and effort is really worth it. Main Takeaways: The algorithm is not out to get you How mindset can affect our Instagram experience Instagram doesn't owe us anything Don't sleep on stories Quality over quantity, always Take the pressure off yourself Find the fun in it again by connecting and collaborating with others Mentioned in this episode: Good Content Podcast with Shannon McKinstrie Speaking of Instagram... let's connect! Event Crush on Instagram [email protected] www.eventcrush.com See you back here next Friday! If you haven't had a chance to leave a review yet, please consider it. TYSM!

In this episode, Becky interviews Darcy Warden, a virtual assistant for wedding professionals (and Event Crush's own VA for the last several years!) Darcy shares her journey from being a wedding planner to starting her own VA business during the pandemic. We discuss the different services that VAs can provide, the signs that a business might be ready to hire a virtual assistant, VA pricing structure, and how it's impossible for business owners to do everything ourselves. Plus Darcy shares her best advice for wedding pros, and it's honestly a must-listen! Key Takeaways: Hiring a virtual assistant (VA) can be a great way to delegate administrative tasks and free up time for more important business activities. A VA who is familiar with the wedding industry can provide specialized services and understand the unique needs and challenges of wedding professionals. VA services can include administrative tasks, CRM management, social media management, blogging, and email marketing. The pricing for VA services can vary depending on the level of experience and the specific services required. It is important to have a realistic conversation about budget and expectations. When considering hiring a VA, it is important to assess the specific needs of the business and determine if the investment will provide value and help achieve business goals. Hire a virtual assistant before you get to a place of desperation, so you have time to get set up and bring them on board. Have some organizational structure in place, such as organized files and systems, before hiring a VA. Recognize that you don't have to do it all and it's okay to hire someone. Identify specific needs and pain points in your business to determine what tasks to delegate to a VA. Set boundaries and improve email response times to run a successful business. Here's where you can connect with Darcy: Website: Being Darcy @beingdarcy on Instagram [email protected] Did you enjoy this episode? Please consider leaving a rating or review on your fave podcast platform to help others find the show! I always love connecting on Instagram so if you have any thoughts, I'd love to keep the conversation going. Shoot me a DM and let's connect! Thanks for listening friends and we'll be back Friday with another new episode.

This week, Paula Ruzenceva of Pin With Paula is on the show to share about the power of Pinterest, how wedding pros are missing the mark with it, and the untapped potential that exists once we nail down a Pinterest strategy! We discuss the value of Pinterest for wedding creatives and how it can help generate leads and bookings. Paula explains how she specializes in Pinterest and blogging to provide the best results for her clients, and she shares tips for DIYing a Pinterest strategy, such as doing keyword research and optimizing profiles and boards. Key Takeaways: Pinterest is a valuable platform for wedding professionals, with a large percentage of Gen Z and millennial couples using it to plan their weddings. Pinterest and blogging go hand in hand, and having an optimized blog is essential for a successful Pinterest strategy. Keyword research is crucial for Pinterest success, and using relevant keywords in profiles, boards, and pin descriptions can help attract the right audience. Done is better than perfect - taking action on Pinterest, even if it's not perfect, is better than not doing anything at all. Hiring a Pinterest manager to provide hands-off Pinterest and blogging services can lead to bookings and finding your dream clients! Paula is a blog writer and Pinterest manager for wedding creatives -- find her online below: Check out Paula's Facebook group to get started with Pinterest! Paula's Website - Pin with Paula Follow Paula on Instagram

How do you set yourself apart among a sea of wedding photographers or a sea of wedding planners? How can you ensure that your business gets noticed by the right clients? This week we're diving into this topic and various ways you can stand out among the crowd! Key Takeaways: 1. Stop Blending in! Infuse these three things into your online presence: Your personality Your style Your unique offerings 2. Keep it consistent; show up online regularly Blogging Social media Responding to reviews Wedding listing sites 3. Provide VALUE to your audience and potential clients Create simple and free educational resources Become the go-to expert in your area 4. Niche down! This can be done in terms of your service offerings or your target market Attract the right clients and repel the rest Final thoughts: Don't put all of your eggs in one basket! Focus on website, blogging, SEO --- Let's connect! www.eventcrush.com [email protected] @eventcrush on IG Are you a newer wedding planner looking for someone to come alongside you in your journey? Check out my wedding planner mentorship! If you enjoyed today's episode, please consider leaving a rating or a review! Thanks so much for tuning in -- see you next week!

Wouldn't it be nice to make some extra income while also being able to offer discounts to our clients for products and services they'll be needing for their wedding? Affiliate programs can do just this, and today I'm sharing my favorite ones. All of these are free to join, and a great way to provide added value to your client's experience! Affiliate Programs mentioned in this episode: Minted Wedding Planner Program Generation Tux Partner Program Prints of Love Referral Program Suit Shop Insiders Azazie Ambassador Program FeteFone Partner Program Amazon Associates Affiliate Marketplaces with wedding-related companies: ShareASale Impact Becky's "Wedding Planner Essentials" on Amazon Need to re-stock your emergency kit? Emergency Kit Essentials Here! Let's connect! www.eventcrush.com [email protected] @eventcrush

Want to know one of the quickest ways to fail in the wedding industry? Hint: it involves isolation, keeping to yourself, and not making an effort to connect with your local wedding community. I have a *lot* to say on this topic, but this week I'm breaking things down for a quick bite-sized episode on the power of community in the wedding industry, and what community can do for you. If you've been holding out on getting involved in a local or online community for wedding pros, this episode is for you! If you're based here in Oregon, here is a list of in-person networking groups to check out: Engaging Eugene (Eugene, OR) Elevate Society (Medford, OR) Vendor Society (Albany, Oregon) Willamette Valley Wedding Pros (Salem OR) Central Oregon Wedding Association (Bend, OR) Wedding Pros Happy Hour (Portland, OR) Facebook groups to check out: Refine Community for Wedding Planners Wedding Pro CEO Community In this episode I mentioned a brand new offering -- a mentorship for new and aspiring wedding planners! You can learn all about this offering and sign up right here. The introductory rate is a screamin' deal and won't last long. If you're looking to kick-start your business, this is the perfect opportunity! I would love to partner with you to help fast track your planning business to success. Let's connect! @eventcrush on Instagram [email protected]

This week, I'm chatting about what wedding planners should and should NOT be doing on wedding days. As a planner, especially in the earlier years of business -- it's common to find ourselves doing things that are totally outside the scope of our services. So, let's clarify our role as planners/coordinators, diving into what we should be taking on and what we should be saying no to on wedding days. At the end of the episode, I share the two BEST ways to prevent these situations from arising (hint: they both start with 'C')! Even though this episode is focused on planners, any wedding pro should tune in as we all work with planners and it's important to know what we should expect of them and what we shouldn't be expecting of them. Throughout the episode I share lots of fun anecdotes from my personal experiences... the good, the bad, and the ugly. Would love to hear your thoughts -- shoot me a message on Instagram at @eventcrush and let's keep the conversation going! Key Takeaways The DO'S Wedding planners and coordinators should provide a vendor appreciation station to show gratitude to the vendor team. They should act as the point person between the couple and all vendors, handling logistics and answering questions. Having a fully stocked emergency kit is essential for dealing with any unexpected situations that may arise. Planners should ensure that all details are perfectly placed and execute any finishing touches. Delegating tasks to assistants is essential, as lead planners can only be in one place at a time. Being flexible and willing to jump in wherever needed is crucial for a coordinator's role. It's important for wedding planners and coordinators to know their boundaries and not take on tasks that are outside of their scope of services. The DON'TS Wedding planners and coordinators should avoid tasks such as bussing tables, hanging lights or decor that requires a ladder, handling food, beverage, or alcohol, acting as a DJ or MC, arranging flowers, and wrangling family members for photos. Clear communication and having a well-defined scope of services in the contract are essential to avoid getting caught up in tasks outside of the planner's responsibilities. It is important to set expectations with clients and vendors regarding the planner's role and what is included and not included in their services. Having a wedding day surprises document can help address any unexpected requests or tasks that arise on the wedding day. Personal experiences in other industries, such as photography or catering, can provide valuable insights and understanding for wedding planners and coordinators. Let's Connect! [email protected] www.eventcrush.com @eventcrush on IG

When it comes to tools for wedding pros, there are SO many resources available! It’s nearly impossible to vet them all but don’t worry– I’ve gone ahead and done it for you. 😉 In this episode, I share the systems and tools I use every single day and week in my wedding and event planning business. I discuss all of my favorite programs and what I specifically use them for including SuiteDash, Asana, YNAB, and more. All tools are linked below, and be sure to check out the special discounts if you’re in need of any new software/tools to level up your biz! I am also working on a “resources” page of my website that will soon have all of this listed there as well. Tools for all types of wedding pros: SuiteDash – sign up for LIFETIME access and get my discount! Calendly Asana Canva Google Workspace – save 10% off your first year! Dropbox Zoom Benable Homebase Quickbooks Online – Save 75%(!!) on your first 6 months! YNAB – Enjoy a free month on me MailChimp Planner-specific tools: Timeline Genius Prismm The Refine Portal & Refine Shop Other resources mentioned: The Refine for Wedding Planners Facebook Group Thanks for tuning in! What are your favorite tools for wedding pros — am I missing anything!? Shoot me a DM on Instagram and let’s keep the conversation going! See the full show notes here!

Join Becky to chat about longevity in the wedding industry and what it takes to really last and make it past the 5-year mark. Becky will chat about: The impact of forming meaningful, long-lasting relationships in the industry Staying up to date on new technology and trends Showing up consistently The benefits of outsourcing The importance of a growth mindset and why you should continually evolve & educate yourself Thanks for tuning into this week's episode! We'll be right back here next week with another episode. If you enjoy the podcast, please consider leaving a review. It would mean the world to me and will help other wedding pros find the show. I'd love to hear from you! Reach out to me via Instagram DM at @eventcrush, or email me at [email protected].

Andrew Hart with Hart Systems Bookkeeping is on the show today, sharing about getting his start as a bookkeeping pro and his top tips for gaining control of your wedding business finances. You can expect to learn about: Visibility and Awareness Knowing Your Numbers Profit First Receipt Management The Importance of Hiring a Pro Find Andrew here: https://hartsystemsbookkeeping.com/ Andrew's QBO For Startups course: https://qboforstartups.com/ecpodcast USE CODE: "eventcrushed" **Includes $200 OFF for Event: Crushed listeners!

Get to know Becky Hart, the girl behind the podcast. The "why" behind the Event: Crushed podcast, Becky's background in the wedding industry, and what motivated her to finally make this show happen.