Ep. 17: Getting Ghosted? Why It's Happening & What You Can Do About It

In this week's solo episode, Becky sits down to chat about all things ghosting in the wedding industry. What is it, why is it happening, and what can we do about it!? She also discusses how ghosting isn't strictly happening from couple to vendor, it's also happening from vendor to couple AND from vendor to vendor! Ghosting isn't going away any time soon, so we need to learn how to deal with it and learn how to prevent it to the best of our ability. Becky ends the episode with a note of encouragement and a reminder that there is only so much we can control, including our response to ghosting. 

 

Takeaways

• Ghosting is a common occurrence in the wedding industry, where couples reach out to vendors but never respond after the initial contact or even after the initial consultation.
• Vendors can prevent ghosting by being clear in their communication, providing clear next steps, and making it easy for couples to take the next action.
• Following up with potential clients is essential to prevent ghosting, as couples may be busy or distracted and need a gentle reminder.
• Ghosting can happen from both vendors and couples, and it's important for vendors to be understanding and not take it personally.
• Quick response times and clear communication are key to standing out among the many options couples have when planning their wedding.

Resources mentioned in this episode:

• The "Magic Email"
• Own Your Business podcast with Sam Jacobsen
• The Wedding Business Solutions podcast with Alan Berg

 

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